Account-Based Customer Success: The Refrain Remains the Same
DiscoverOrg
JANUARY 24, 2017
I had a special opportunity to learn Sales early on from a mentor that practiced many of the non-technology tenets of ABE – accounting for multiple stakeholders, personalizing messages by function and role, coordinating multi-modal follow-up as an integrated account plan, all against a named list of target – ideal – accounts.
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