How does one capture the data Sales wants without alienating visitors?  But the Salesforce.com/Jigsaw deal opens new opportunities. This drives up selling costs, reduces response rates, and leads to short tenure in sales and marketing – and as those men and women move to other jobs, the problem grows larger and larger.  Jon Miller, VP of Marketing at Marketo wrote  &# Jigsaw’s a founding member of the  Marketing Cloud , an alliance of cloud-based marketing services that make internal marketing functions more efficient and external marketing programs more effective.