Digital B2B Marketing

JANUARY 10, 2012

Here are three organizational issues for marketers identified by IDC (via a DemandGen report, link at the bottom of this post): No central ownership of customer data and data acquisition. In their report, DemandGen also includes a number of recommendations to improve B2B email list purchases: Work with multiple data or list sources.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Customer Experience Matrix

AUGUST 13, 2013

Resellers define their target prospects when they set up the system and then purchase suitable lists from suppliers including NetProspex , Jigsaw , and Harte-Hanks. It provides a resellers with a vendor-sponsored microsite that gives them access to marketing content, prospect lists, acquisition email campaigns, and automated nurture emails.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

LeadSloth

OCTOBER 20, 2010

Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance. The new Eloqua Cloud Connector product integrates 3rd party applications like JigSaw and Webex in the Program Builder. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Smashmouth Marketing

JUNE 5, 2009

Reviewed the LeadLander Reports: Site traffic was up 45% for the day. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. The Jigsaw link is very nice, especially if you have an unlimited Jigsaw license, like Green Leads. Presto.Leads!

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

Reviewed the LeadLander Reports: Site traffic was up 45% for the day. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. The Jigsaw link is very nice, especially if you have an unlimited Jigsaw license, like Green Leads. Presto.Leads!

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Directive Agency

APRIL 22, 2022

User behavior is one of the most crucial pieces in the jigsaw puzzle of SEO and conversion rate. The tool creates detailed heatmaps, scroll maps, and click reports to tell you what your website visitors do in real-time. Intelligent online reporting framework: Confetti Report. Cons of using Crazy Egg.

Marketing Analytics Tools 52

Marketing Analytics Tools SEO Enterprise Management Work Management 52

Customer Experience Matrix

OCTOBER 19, 2010

These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Not surprisingly, the company’s 35 or so clients are mostly Canadian and European. Alsa has some other unusual features.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JULY 20, 2009

These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. I’ve already mentioned IP-based visitor identification and JigSaw integration. This particular constellation of features is far from random.

Active Conversion 120

Active Conversion Lead Ranking Lead Scoring Lead Management 120

Hubspot

AUGUST 24, 2020

According to Statista , 26% of American consumers reported spending more on home entertainment due to the pandemic in the first half of 2020. As BazaarVoice reported , the toys and games niche saw a 79% increase in order count in June 2020. Interestingly enough, one of the biggest selling board games during this period is Pandemic.

eCommerce 86

eCommerce Jigsaw Marketing Report Gartner 86

Customer Experience Matrix

JANUARY 5, 2010

But enhanced reporting was the most common improvement of all. I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ).

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Marc Benioff, in all his grandeur, hit the stage loud and proud sharing the success over the past year ranging from improvements to the service cloud to the mass adoption of Chatter to the acquisition of Jigsaw. New features in Winter 2011 – including improvements to Outlook Integration, quotes, reporting and dahsboards. Service Cloud.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

Customer Experience Matrix

MARCH 9, 2011

The section for each task continues this approach by combining all task-related functions including set-up, execution and reporting. By contrast, other systems often put reporting in a separate area. The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Smashmouth Marketing

JUNE 14, 2010

Reporting - Create feeds from certain reports that trigger when large opportunites change status, or when a company KPI changes. Data - Most data sources (Jigsaw, LinkedIn, etc.) Create/follow discussions focused on use case scenarios or sales tips. allow you to create RSS feeds on specific searches.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. In other words, this is self-reported data which has proven to be as accurate as any B2B source. To obtain the full report email me John.Coe@B2BMarketing.com ).

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Adobe Experience Cloud Blog

AUGUST 31, 2011

Chatter Approvals : Now mangers can approve anything from expense reports to vacation requests directly from chatter. Really big news to the Marketing and Sales set includes Jigsaw becoming data.com ! Now, this isn’t just a renamed Jigsaw. Chatter Now : Think Facebook chat.

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Sprout Social

JUNE 22, 2016

In the same report, respondents were asked to select three positive impacts they’ve seen from collecting and measuring their social media data. The report found that 84% of organizations saw an impact with their customer and community insights after gathering data. It’s nearly impossible to figure out data overnight.

Social Media 101

Social Media Media Jigsaw Marketing Analytics Tools 101

Hubspot

NOVEMBER 14, 2018

In-product behavior is only one piece of the jigsaw and must balance with other factors to make sure your sales team spends time with the right PQLs. Gartner have reported 80% of your company’s future revenue will come from just 20% of your existing customers. Prioritize your PQLs. The Bottom Line?

Top of Funnel 73

Top of Funnel Sales Qualified Leads Lead Ranking Jigsaw 73

Customer Experience Matrix

JANUARY 7, 2010

We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. I do expect vendors to converge on more standard social media features. external data. Certainly those features will continue to grow.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Adobe Experience Cloud Blog

JUNE 27, 2010

Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. Attract prospects online who are searching for answers to business challenges by providing relevant content and information.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Content Standard

MAY 8, 2018

Another IPA report , this time in conjunction with Adam & Eve DDB head of effectiveness Les Binet, alongside the IPA’s Peter Field, says this pursuit of highly-targeted short-term sales activations, often on digital platforms, has come at the expense of long-term brand building activity. ” Time for some hard stats?

Top of Funnel 73

Top of Funnel ROI Planning Content Marketing 73

Buzz Marketing for Technology

JUNE 27, 2008

Learning for the 21st Century - Partnership for 21st Century Skills Report. Backward Design - Jigsaw in thirds: Overview, Step 1, Step 2. Powerpoint - ( Koelker version ). Tuning In to Jon Stewart, and Britney Schmidt. Information Literacy Overview. Information Problems worksheet. The Whole Enchillada (yummmm.). The Big6 Overview.

Wiki 100

Wiki Sample Copyright Jigsaw 100

Online Marketing Institute

JULY 31, 2009

5) Routing/reporting — automation to help close the loop with sales and give marketing visibility into the sales pipeline. This originates from Jigsaw, and provides Executive names, phone numbers, and email addresses without any additional subscription. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Tomorrow People

NOVEMBER 22, 2019

Lead nurturing programs show an average 20% increase in sales opportunities from nurtured leads and provide dramatic improvements to key conversion stages in the sales process.” – Calculating the Real ROI from Lead Nurturing, DemandGen Report. Consideration content. Typically consideration content takes the form of: White papers.

Lead Gen 177

Lead Gen Marketing Qualified Leads Jigsaw Leads 177

WebMarketCentral

DECEMBER 8, 2008

VisitorTrack service provides robust geo-targeting (so you know exactly where visitors are coming from) and email notification, but it's biggest strength is detailed and customizable reporting capability. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. Pricing starts at about $300 per month.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Belkins

DECEMBER 6, 2020

It’s like putting a jigsaw puzzle together: You need all the pieces to make sense of the image. Report on KPIs Whenever we describe the qualities of our services, we highlight regular reporting. Detailed reports save businesses. Reports are necessary for building synergy between your teams. In fact, you do.

Sales Qualified Leads 75

Sales Qualified Leads Top of Funnel Ideal Customer Profiles Jigsaw 75

Leadspace

SEPTEMBER 6, 2019

There was the recent Forrester report , the dramatic increase in RFPs and customer adoption of CDPs and even Salesforce’s recent announcements about the pivotal nature that CDPs will play in their future business strategy. There has been a lot of evidence in the last few months that the B2B Customer Data Platform (CDP) category is maturing.

Marketing Automation Services 48

Marketing Automation Services Marketing AI Jigsaw B2B Marketing 48

PureB2B

AUGUST 19, 2021

The PR agency or a team member might notify reporters and bloggers and maybe even work with the executives to produce a video announcement and the significance of that news. Also, nothing can restrict the writer or reporter from undertaking further research to back up their narrative or get additional info.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

The PR agency or a team member might notify reporters and bloggers and maybe even work with the executives to produce a video announcement and the significance of that news. Also, nothing can restrict the writer or reporter from undertaking further research to back up their narrative or get additional info.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Customer Experience Matrix

AUGUST 18, 2010

But its most intriguing claim is that it supplements the usual Web behavior tracking with reports on visitors’ intent and sales stages. Intent and sales stage reporting are not merely random cool features. It adds some less typical features for telephone lead qualification, which makes sense for reasons we’ll get to later.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

Unbounce

APRIL 7, 2020

Some reports even say that ecommerce sales may double amid the COVID-19 pandemic and that we may be entering a transition to life online. So while it can be tempting to close up shop and work on your quarantine jigsaw puzzle skills for the unforeseeable future, there are things you can do today to keep your revenue up during lockdown.

CMS Development 144

CMS Development Landing Pages eCommerce Business 144

Customer Experience Matrix

DECEMBER 29, 2009

LoopFuse will also provide tags that can be placed on other pages on a client’s Web site to track and report on Web page visits. It lets it generate some page-oriented Web analytics reports similar to Google Analytics. Reporting is another area that LoopFuse has significantly strengthened in the past year.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Adobe Experience Cloud Blog

DECEMBER 13, 2010

Jigsaw is salesforce’s attempt to help us with these issues. Many who arrived thought Jigsaw was just a stand along list builder that would allow you to compile a list of prospects based on demographics like company size and title to import into the CRM. A developer dream come true – Heroku.

Enterprise Management 48

Enterprise Management Jigsaw Salesforce.com Work Management 48

Heinz Marketing

FEBRUARY 8, 2021

And the reason I got excited when I saw the opportunity to merge Engagio and Demandbase together was because I know this category inside out, and I saw you assemble these two jigsaw pieces, and it is the most complete platform in every aspect of ABM, and just would let us leapfrog ahead. So it’s a new solution.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

B2B Marketing Zone Posts

MAY 3, 2010

Using Content to Build Trust in B2B Marketing - Buzz Marketing for Technology , April 1, 2010 In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. And if we ask for too much, we lose you.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Jigsaw (10). .&# Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual. Hot Topics in October 2010. Social Media (239). Google (116). Online Marketing (52). Facebook (128). Event (105). Marketo (37). Sales (224).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content Standard

APRIL 13, 2016

The newspaper was awarded the Pulitzer Prize for Journalism in 2003 for its efforts; boosting its reputation as a solid reporter and “uncoverer” of facts that needed to be, well, uncovered. Uncovering the scandal boosted The Globe ‘s industry and street cred. The Power of Investigative Journalism. Sounds strange, right?

Paid Content 40

Paid Content Marketing & Strategy Content Classified Ads 40