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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Potential providers: Data.com (formerly Jigsaw), NetProspex , D&B. Potential providers: ReadyContacts or ReachForce. Expect to pay anywhere from a $0.50 per contact for purchased lists, with some specialized (and much higher quality) sources costing as much as $3 per name. Renting a B2B List. A Note of Caution.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. VisitorTrack service provides robust geo-targeting (so you know exactly where visitors are coming from) and email notification, but it's biggest strength is detailed and customizable reporting capability. Pricing starts at about $300 per month.