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9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

Integrated “Sure, we can add a twitter icon to our email. Or are you referring to a twitter strategy that includes your autoresponder rules, mass following tool and autoshared content sources? At others, it refers to more traditional advertising metrics like increasing intent to purchase or interest in the product.

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Eloqua Experience 2010

LeadSloth

Eloqua recognizes this and has launched their Eloqua University (including Twitter handle @EloquaU ). The new Eloqua Cloud Connector product integrates 3rd party applications like JigSaw and Webex in the Program Builder. Another new product is Eloqua Discover for Salesforce.com. Sales Enablement.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Write an article (or articles) for Google Knol on topics pertaining to your product or service. Upload company-related photos—you, other executives on your team, your building, your products, screenshots (if there is any software component to your product), your logo, etc.—to Start Twittering.

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them. Promoted it on Twitter , on LinkedIn , and through other channels. The following took place in the last 3 days.

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independant--actually using the products/services, and then critiquing them. Promoted it on Twitter , on LinkedIn , and through other channels. The following took place in the last 3 days.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

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Act-On Software Stresses Ease of Use

Customer Experience Matrix

The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. While some other system provide this, many marketing automation vendors rely on third-party products instead. Act-On does have some weaknesses compared with most other products. Act-On has over 200 clients.

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