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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy. Digital privacy has been one of the hottest topics in 2021. And this isn’t the only privacy factor adding friction to your marketing. In this post , you’ll find five advertising hacks to help you tackle privacy restrictions.

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Direct-to physician marketing, FLoC: Wednesday’s daily brief

Martech

By the time you read this, I’ll be headed down to Atlanta for the MO Pros Summer Camp, and I have a whole lot more questions now about how the jigsaw pieces of brand marketing, product marketing, marketing operations — not to mention sales and sales operations — all fit together. Editorial Director.

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HTTP vs. HTTPS: An SEO Guide for 2022

Brightedge

Privacy issues associated with accept-request headers - The content of accept-request headers can reveal information, particularly related to location, to a server. Search engine optimization can seem like a jigsaw puzzle, with lots of different pieces including technical, on/off page, content and more.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Now Google’s monthly Privacy Sandbox timeline update indicates that the company will push back FLoC testing from Q4 2021 (announced in July) to Q1 2022. This is an example of how the two big parts of modern marketing fit together like two pieces in a jigsaw puzzle. Why we care. It had technology.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Because of that’s gathered, this technology can be a powerful tool for engaging prospects, although one could say it’s a fine line between capturing prospect behavior and privacy concerns. You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects. Here’s ReachForce.

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B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Here are three examples of the incorrect information from phone verification done by Adeptpros: (The last names of contacts are withheld for privacy reasons).

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

Prior to Oracle, he held senior leadership positions at several companies, including Data.com, Salesforce.com, RR Donnelley, and Jigsaw. . And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs. Akeroyd and Oracle created the Enterprise Marketing Platform category and led it from the onset.