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Consultants Collective Profile: Sue Serna

Biznology

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. Baking, gardening, jigsaw puzzles (I do 30-40 puzzles a year.). Alan Grant (Jurassic Park). Who is your favorite composer?

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JIGGY drives 69% of revenue with marketing automation

ClickZ

30-second summary: Jiggy Puzzles founder and CEO Kaylin Marcotte started the direct-to-consumer company in November 2019 with the goal of reinventing the classic jigsaw puzzle for a modern audience while supporting creative talent. Thus, JIGGY was born. The challenge — Maximizing resources to accelerate digital growth.

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Fast Growth Marketing: From 0 to 500,000 Users

markempa

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). Jim: One of my marketers came up to me as we were naming the company, and we were looking at a bunch of different names like Jigsaw. Jigsaw was a great acquisition.

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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. The copy that scores the most clicks is unique and personalized—but, uh, that can be easier said than done. How do you veer them away from your competitors’ landing pages and towards yours? Find more creative ideas (and examples) in the post.

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Do’s and don’ts of promotional emails

SmartBrief - Marketing

Promotional emails could be dismissed as just another piece in the massive jigsaw puzzle of digital content, right? Chart the course: Do’s of email marketing Embrace personalization Human connections are a universal desire, and that applies to emails, too. But let’s rethink that. Make your readers feel cherished.

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Direct-to physician marketing, FLoC: Wednesday’s daily brief

Martech

By the time you read this, I’ll be headed down to Atlanta for the MO Pros Summer Camp, and I have a whole lot more questions now about how the jigsaw pieces of brand marketing, product marketing, marketing operations — not to mention sales and sales operations — all fit together. Editorial Director. A new age of direct-to-physician marketing.

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.