article thumbnail

3 Simple Tips to Optimize Your Marketing Tech Stack

Kapost

For the modern marketer, building a marketing stack often feels like a jigsaw puzzle. Your audiences likely have opinions about what they’re reading and seeing, so it’s important that you provide a forum for them to express themselves. The challenge that most marketing teams face is that we aren’t fortune tellers.

article thumbnail

Jive Talkin for B2B Marketing & Sales Demand Gen Experts

Smashmouth Marketing

Follow Colleagues - That applications engineer from Calgary that you met last year with all the great opinions on how to demo software, follow that guy -- he's a wealth of knowledge. Data - Most data sources (Jigsaw, LinkedIn, etc.) allow you to create RSS feeds on specific searches.

B2B Sales 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

‘Beyond the iPhone,’ And 6 Other Stories You Should Read

Contently

But it seems that as my access to Richard Brody’s opinions has increased—now you can just go to The New Yorker’s website instead of taking the F to 75th Avenue and walking a couple blocks to where my mom went to therapy—his influence has decreased. I assume this experience is universal. Selected by Nico Willson, editorial intern.

Jigsaw 60
article thumbnail

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Call it Lead Gen 2.0,

Lead Gen 100
article thumbnail

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Call it Lead Gen 2.0,

Lead Gen 100
article thumbnail

Email Lists: Should You Rent or Buy?

The Point

In recent years, a number of long-time business database companies ( InfoUSA , Hoovers , Dun & Bradstreet ) have been joined in the list market by so-called “crowd sourced” databases like Data.com (formerly Jigsaw), InsideView , and others.

De-duping 100
article thumbnail

LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More

Adobe Experience Cloud Blog

In your opinion, what are 3 critical components needed to maximize marketing automation return on investment ? You’ve seen Salesforce taking steps like this with strategic purchases such as DimDim and Jigsaw – even Marketo’s foray into social with Crowd Factory demonstrates movement along those lines. Gray: First, define success.