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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

To survive the pandemic in 2020, most companies were focused on simply getting their businesses online. In 2021, with loads more online competition, the focus shifted to standing out online —to 40% of small businesses , that’s their biggest fish to fry in the coming years. Online competition is becoming increasingly fierce.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

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Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It’s a small but important step towards making social media a standard business tool. Companies must still find effective ways to monitor and respond to social media events.

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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work.

Lead Gen 100
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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work.

Lead Gen 100
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What Data.com’s Fate Reveals about the Importance of Data Enrichment

Leadspace

Once upon a time, there was a handy tool called Jigsaw. The platform searches for current information on contacts and cross-references it via different online channels (social media, websites, etc.). . It helped salespeople collect data on potential customers. What Are the Benefits of Data Enrichment Tools?

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