NuSpark Consulting

DECEMBER 18, 2011

Analytics packages do this all the time to measure website performance. You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects. Additional intelligence is available via integrations with Hoovers and Jigsaw. I like the search engine and search phrase features.

Lead Generation 100

Lead Generation netFactor LEADSExplorer Reachforce 100

PureB2B

MARCH 25, 2020

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” This should lead marketers to improve data segmentation and ROI measurability when talking about improving lead quality. Most Effective Tactics for Generating Leads.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

Smashmouth Marketing

JUNE 5, 2009

We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. Measure the effectiveness of campaigns. The Jigsaw link is very nice, especially if you have an unlimited Jigsaw license, like Green Leads. Presto.Leads!

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

PureB2B

MARCH 25, 2020

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” This should lead marketers to improve data segmentation and ROI measurability when talking about improving lead quality. Most Effective Tactics for Generating Leads.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

Customer Experience Matrix

JULY 20, 2009

These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. I’ve already mentioned IP-based visitor identification and JigSaw integration. Registration is no longer required.)

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Digital B2B Marketing

JUNE 26, 2012

Get specific, the differences impact your marketing program and measurement. A best practice guide, vendor comparison, industry perspective and even a sell sheet have been lumped under the heading of whitepaper by many marketers. Are you referring to awareness of your brand or company name? Your product name? Affinity for your product?

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Sprout Social

JUNE 22, 2016

But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. Once social media data is collected, it’s measured or analyzed to see what is and isn’t working. But collecting and measuring social data gives you insights to social shares and engagement. What Is Social Media Data?

Social Media 99

Social Media Media Jigsaw Marketing Analytics Tools 99

Customer Experience Matrix

DECEMBER 8, 2011

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts. In cases where the data came from different sources, I've put the link on the items themselves.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

PureB2B

MARCH 25, 2020

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” This should lead marketers to improve data segmentation and ROI measurability when talking about improving lead quality. Most Effective Tactics for Generating Leads.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Top of Funnel Demand 52

Smashmouth Marketing

AUGUST 18, 2010

If the most important measure is to have meetings with a positive outcome (read: logical next step in the sales process), then doesn’t it make sense that your appointment setting team is compensated on the quality of meetings rather than dials, pitches and meeting count? Back up your appointment setters with resources and staff.

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Directive Agency

APRIL 22, 2022

User behavior is one of the most crucial pieces in the jigsaw puzzle of SEO and conversion rate. Crazy Egg is a fully-featured website optimization software with a suite of tools to measure and analyze user behavior. By analyzing how users interact with your website, you get the insights to introduce intuitive changes for visitors.

Marketing Analytics Tools 52

Marketing Analytics Tools SEO Enterprise Management Work Management 52

Customer Experience Matrix

JANUARY 5, 2010

Could marketers finally be ready to spend on measurement? At least three vendors added or enhanced features to use IP address to identify the company of anonymous Web visitors, and/or to look up prospect names and other data about those companies in directories such as Jigsaw and Hoovers.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

JANUARY 7, 2010

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. 2009 was a year of tremendous growth for demand generation systems (a.k.a. business-to-business marketing automation. content grazing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Leadspace

JANUARY 4, 2017

This has included a lot of forward-looking trends and thought leadership specific to Earned Media and Communications going through this data, technology, and measurement transformation specifically. Once they do, they’ll be able to measure the impact, optimize it, and shift spend to the content, channels, and influencers they must figure out.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Smashmouth Marketing

JANUARY 28, 2010

Measure it. Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). Without constant attention to this challenge, marketers will continue to struggle. Tie incentives to it. They sometimes don't even have a desk phone. As demand gen experts, we have to change.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Customer Experience Matrix

JUNE 9, 2009

Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars). This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. I had a personal demonstration last week (are you impressed?),

Marketo 120

Marketo Marketing Automation Services Work Management Lead Ranking 120

Content Standard

MAY 8, 2018

Once you have made these changes, reach out to new bloggers and experts and measure how your content climbs in terms of Google rank. If you’re using Google Analytics, you can use various tactics to ensure you’re tracking as much data as possible, using custom goals and URLs to measure the success of your campaigns.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Adobe Experience Cloud Blog

MAY 11, 2012

Creating an analytic model that will measure success should be the first step organizations take. You’ve seen Salesforce taking steps like this with strategic purchases such as DimDim and Jigsaw – even Marketo’s foray into social with Crowd Factory demonstrates movement along those lines. Next, develop a process.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

markempa

MARCH 30, 2007

Other sources of names or lists: Trade associations Trade shows Trade conferences Standard Rate and Data Service ( SRDS ) Public libraries like HillSearch.org New social networking tools or community based contact information sharing tools such as Spoke , LinkedIn and Jigsaw.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Online Marketing Institute

JULY 31, 2009

This originates from Jigsaw, and provides Executive names, phone numbers, and email addresses without any additional subscription. We do have a partnering arrangement with Jigsaw, which may lead people to think that we are primarily for prospecting but that is not true.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

At my previous company my success was measured by number of leads. We also need data like industry and company size to do proper email and campaign segmentation, so we append our data with information from a third party database (Jigsaw). . If I hit the right number, I was in the clear. Makes sense, right?

Sales Management 48

Sales Management Paid Content Inbound Marketing Lead Scoring 48

Terminus

APRIL 4, 2019

Not too long ago, direct mail was expensive, slow, and difficult to measure. Measure the impact of your direct mail campaigns. Measuring the impact of your direct mail campaigns doesn’t have to be difficult. The very same day, we launch Terminus display ads that include a personalized message and images of jigsaw puzzle pieces.

Account Based Marketing 32

Account Based Marketing Jigsaw Campaigns Work Management 32

Single Grain

SEPTEMBER 13, 2023

The Power of Networking and Sharing Ideas Let’s face it: The digital marketing world is like a jigsaw puzzle. Establish clear KPIs: Like any other role, the effectiveness of an AI Operator should be measured against well-defined objectives.

Marketing AI 59

Marketing AI Peer-to-peer Planning Jigsaw 59

Belkins

DECEMBER 6, 2020

It’s like putting a jigsaw puzzle together: You need all the pieces to make sense of the image. Perhaps it's the lack of no-show recovery measures. Yep, this looks like a lot of information! You may be wondering, “ Do I really need all of that? ” In fact, you do. You can’t use one set of metrics without the other.

Sales Qualified Leads 75

Sales Qualified Leads Top of Funnel Ideal Customer Profiles Jigsaw 75

Customer Experience Matrix

AUGUST 18, 2010

Related capabilities include reverse IP lookup of the company of anonymous visitors, connections to Jigsaw to provide contact names of those companies, and the aforementioned telephone lead qualification. They help rank leads and send alerts as part of a larger focus on delivering qualified names to sales people.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

Customer Experience Matrix

AUGUST 4, 2008

This is no reflection on the product, which seems to be well designed, is very reasonably priced, and has a particularly interesting integration with the Jigsaw online business directory to enhance lead information. In fact, this was so interesting that I didn’t look very closely at the ActiveConversion system.

Demand Generation 120

Demand Generation ActiveConversion Marketing Automation Services Demand 120

Heinz Marketing

FEBRUARY 8, 2021

Heinz Marketing delivers measurable revenue results with our proprietary Predictable Pipeline Approach. Every strategy is intentional, every purpose is measured. Tomorrow’s difference makers are B2B organizations, building strategies and generating real predictable revenue.

Account Based Marketing 86

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 86

seo.co

NOVEMBER 1, 2021

Instead, start with the basics; a simple how-to guide or tutorial can work well as an introductory measure. Don’t force the jigsaw puzzle piece into place; instead, recognize that it isn’t working, and move onto something else. Don’t put that level of pressure on yourself. From there, you can expand outward. Throw away what doesn’t.

Paid Search Agency 98

Paid Search Agency Paid Content Work Management Marketing Management 98

B2B Marketing Zone Posts

MAY 3, 2010

KPIs are frequently used to value hard to measure activities (like social media) or the benefits of value, leadership, engagement or customer service. Is this the final answer to social media measurement? How will the Salesforce/Jigsaw acquisition change the B2B industry? Thanks Chris! announced yesterday.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. Ten social media problems that drive marketers nuts , October 21, 2010 Trying to deliver measurable business results from social media marketing can be frustrating. Jigsaw (10). Engagement.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. The topic is ROI measurement of Marketing initiatives. and provides a closed loop system for measurement. I would love to hear your opinion and your reader's views on this topic.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content Standard

APRIL 13, 2016

Finally, the money bit: the impact on the bottom line must have been measurable. Google’s recently relaunched Jigsaw—a fresh incarnation of Google Ideas—offers the Investigative Dashboard , which gives investigative journalists powerful tools to uncover money-laundering schemes. Awareness of The Globe brand surged.

Paid Content 40

Paid Content Marketing & Strategy Content Classified Ads 40

Content Standard

APRIL 13, 2016

Finally, the money bit: the impact on the bottom line must have been measurable. Google’s recently relaunched Jigsaw—a fresh incarnation of Google Ideas—offers the Investigative Dashboard , which gives investigative journalists powerful tools to uncover money-laundering schemes. Awareness of The Globe brand surged.

Paid Content 40

Paid Content Marketing & Strategy Content Classified Ads 40