Martech

OCTOBER 1, 2021

The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce.

Jigsaw 97

Jigsaw Storytelling Acquisitions Marketo 97

Martech

JULY 14, 2021

Good morning, Marketers, and Marketing Ops professionals of course. Marketing = Ops,” he wrote , which certainly made me blink. He did go on to explain: “Brand makes marketing. A new age of direct-to-physician marketing. Elements of Content: Breaking down MarTech’s Email Marketing Periodic Table.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Jigsaw Mobile Advertising 116

SmartBrief - Marketing

AUGUST 7, 2023

Promotional emails could be dismissed as just another piece in the massive jigsaw puzzle of digital content, right? When shaped with creativity and insight, these nuggets of digital communication can detonate like dynamite, creating a substantial ripple in your marketing achievements. But let’s rethink that.

Promotion 52

Promotion Jigsaw Webinar Metrics CAN-SPAM 52

Martech

FEBRUARY 2, 2024

More than the financial commitment, you need to evaluate your marketing goals, along with the expertise to integrate these tools seamlessly with your existing systems and the ability to make sense of the data they provide. Because IT and marketing view the world through fundamentally different lenses.

Budget Programs 87

Budget Programs Tools Work Management Marketing Management 87

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. At his talk, showed some ways any marketing team can predictively leverage their data. Much of the way marketers use predictive analytics is customer-focused. And he also shared some head-scratching.

Analytics 125

Analytics Contingency Planning Forecasting Jigsaw 125

Customer Experience Matrix

AUGUST 13, 2013

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. Pricing starts around $3,000 per year plus $100 per user per month, which is usually less than the cost of marketing automation and sales automation systems that NitroMojo would replace.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 13, 2016

It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. That would force other CRM and marketing automation vendors to follow suit, although it's hard to imagine them matching the depth of LinkedIn's data.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Marketing 261

NOVEMBER 29, 2020

Houseplant Jungle 1000 Piece Jigsaw Puzzle. The post A Token of Love for Your Work Bestie appeared first on Your Go-To Marketing Shop | Marketing 261. We’re all passing the quarantine time one new hobby at a time. A paint-by-numbers canvas is a great escape and a way to relax the buzzing brain. Source: Amazon.

Jigsaw 118

Jigsaw Bundling Amazon Buzz 118

Seismic

MARCH 26, 2020

At every company, success comes down to the people — each company has internal product experts, a customer point-person, or market specialist. According to the Aberdeen Group: “Companies that optimize the marketing/sales relationship grow revenue 32% faster year-over-year, compared to those without such a relationship.”

Jigsaw 59

Jigsaw Work Management Marketing Management Trigger Marketing 59

Markempa

SEPTEMBER 12, 2016

How can you drive fast growth with marketing? Learn how in this in-depth interview with Jim Fowler, CEO of Owler on what he’s learned to drive fast growth How can you drive fast growth with B2B marketing? After you sold Jigsaw to Salesforce.com, why didn’t you decide to ride off into the sunset? Jim: Sure, Brian.

Jigsaw 40

Jigsaw Salesforce.com B2B Marketing Startups 40

Customer Experience Matrix

OCTOBER 19, 2010

Summary: Alsa Marketing is a late entry to small business marketing automation. It’s harder every day for a new company to enter the business-to-business marketing automation industry. The vendor argues that this removes a critical roadblock for many marketers, who have trouble building such workflows on their own.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

DiscoverOrg

JANUARY 24, 2017

We uploaded those best customers, figured out what they look like, modeled our best target process, then built out a wider list of addressable market, all by employing our own tools that we offer for Customers (AccountView and DealPredict in particular). times more likely to have adopted an Account-Based Marketing (ABM) strategy.

Account Based Marketing 120

Account Based Marketing Jigsaw Cold Calling Paid Search Agency 120

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? Although, see Jigsaw, below. Jigsaw gives individuals and companies access to contact information for 15 million business people and profiles of 2.6 million companies. million companies.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Lead Liaison

APRIL 6, 2021

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. MARKETING ACTIVATIONS: Games, Improvements & Updates. . Important : To take advantage of new mobile app features, you must upgrade to the newest version of GoCapture!™ ™ from the Apple App Store or Google Play Store.

Lead Liaison 62

Lead Liaison Work Management Marketing Management Jigsaw 62

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? Although, see Jigsaw, below. Jigsaw gives individuals and companies access to contact information for 15 million business people and profiles of 2.6 million companies. million companies.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Martech

OCTOBER 4, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how many more independent CDPs will be gobbled up? Then they started getting picked off and integrated into broader marketing suites. Read more here.

Acquisitions 90

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 90

Digital B2B Marketing

JUNE 26, 2012

The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years. ” To some people, this is an example of integrating their disparate marketing efforts. Clarity is critical.

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Smashmouth Marketing

JUNE 17, 2010

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com.

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

LeadSloth

MARCH 16, 2009

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. It integrates with Jigsaw to show company details like revenue, and available contacts for a specific company: contacts can be bought for $1 each directly at Jigsaw.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Digital B2B Marketing

JANUARY 10, 2012

Buying email marketing lists. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market. Clearly define the data required for each marketing record. Lack of usage policies and enforcement.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Schubert B2B

JANUARY 22, 2018

I love jigsaw puzzles. I think that’s why I enjoy integrated digital marketing so much. Content marketing, SEO, web design…by combining all these tactics, you multiply the effectiveness of each one. Today, I’m sharing 4 integral pieces to successful integrated digital marketing for B2B businesses of all sizes.

B2B Marketing 67

B2B Marketing Paid Search Agency Planning Jigsaw 67

Smashmouth Marketing

SEPTEMBER 17, 2009

Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). But I didn't start formalizing some of the new marketing ideas I'd been learning until I took a deep swig and discovered the great taste.

Inbound Marketing 100

Inbound Marketing Jigsaw Lead Scoring Lead Ranking 100

chiefmartech

JANUARY 24, 2016

A number of people have been asking me when the 2016 version of my marketing technology landscape will be released. I actually enjoy working on it — like a gigantic jigsaw puzzle, but one where you have to go hunting for the pieces out on the Internet. The post Where in the world is the 2016 marketing tech landscape? Stay tuned!

Jigsaw 40

Jigsaw Peer-to-peer Sample Buzz 40

LeadSloth

MAY 5, 2010

Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. Social Marketing Automation. That’s too bad, because this is the most important collaboration point between marketing and sales.

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

BenchmarkONE

NOVEMBER 9, 2022

Sharing the webinar in slide format is the final piece of the jigsaw puzzle. . The service is unique in that it reaches a new audience outside the channels you use for inbound marketing. While social media is an effective channel to market your webinars, it requires smart tactics to get the most out of it.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

Valasys

SEPTEMBER 15, 2020

On 14th September 2020, Demandbase announced the expansion of its leadership team, with a new CRO to reshape the B2B marketing landscape. Demandbase, a pioneer Account-Based Marketing (ABM) organization, announced the appointment of Allison Metcalfe as the Chief Revenue Officer (CRO). Thomas in St. Paul, Minnesota. About Demandbase.

DemandBase 52

DemandBase Account Based Marketing Jigsaw Advertising Agencies 52

Kapost

MARCH 31, 2017

For many companies, the topic of a content marketing budget leaves a huge question mark. Let’s say you’re a marketer at a software company, and you notice your sales team answering the same questions over and over. A customer buy-cycle is more like a treasure map than a linear marketing funnel.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Top of Funnel 48

Engagio

JANUARY 27, 2021

Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. Now also the Chief Marketing and Product Officer at Demandbase. Get to know more about his marketing philosophy (and his secrets for a killer cocktail) with these two podcasts. And the market started to recognize: You need this. How he got here.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Leadspace

NOVEMBER 28, 2019

Once upon a time, there was a handy tool called Jigsaw. Data.com thrived for nearly a decade, offering businesses a solution to finding potential leads to which to market. You can generate reports and other insights that can make marketing and business decisions easier. .

Jigsaw 71

Jigsaw Open Rate Marketing Management Gartner 71

LeadSloth

OCTOBER 20, 2010

In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth. Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance. Eloqua University.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

NuSpark Consulting

DECEMBER 18, 2011

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 3, 2009

Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. This marketing/sales approach to website stats is extremely useful. Presto.Leads!

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing. Tags: demand generation marketing automation social media automated dialog. Social media is this month’s Trend of the Year.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Smashmouth Marketing

JUNE 5, 2009

Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. This marketing/sales approach to website stats is extremely useful. Presto.Leads!

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Kapost

SEPTEMBER 16, 2016

For the modern marketer, building a marketing stack often feels like a jigsaw puzzle. That’s a good thing: it’s important to invest in marketing tools that become better for your organization over time. The challenge that most marketing teams face is that we aren’t fortune tellers. Final thoughts.

Optimization 48

Optimization Jigsaw Work Management Tips 48

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100