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Lead Gen Strategies: How to Use Content to Fuel a Sales Pipeline

Tomorrow People

How to use content to build a lead generation strategy that'll keep your sales team happy. Successful inbound marketing relies on supplying leads with the right information at the right time. Consideration content. With shortlisting complete, your prospects need to make a final decision.

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ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). It integrates with Jigsaw to show company details like revenue, and available contacts for a specific company: contacts can be bought for $1 each directly at Jigsaw.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software.

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Enhancement Round-Up Q1 2021

Lead Liaison

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Click to test our most recently released activations, available now: Sliding Puzzle , Jigsaw Puzzle , Swervy Bird , Rearrange Words , and our premium activation: Waypoints. SALES: NEW FEATURES.

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NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

NitroMojo says about 60% of leads reply to the surveys, giving enough information for meaningful analysis of program, partner, and salesperson performance. Pricing starts around $3,000 per year plus $100 per user per month, which is usually less than the cost of marketing automation and sales automation systems that NitroMojo would replace.

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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves.

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LeadForce1 Adds Mind Reading to Marketing Automation

Customer Experience Matrix

Summary: LeadForce1 infers Web visitors' intent and sales stage from the contents they read. It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. Intent and sales stage reporting are not merely random cool features.