Customer Experience Matrix

JULY 20, 2009

The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing. I’ve already mentioned IP-based visitor identification and JigSaw integration.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Schubert B2B

JANUARY 22, 2018

I love jigsaw puzzles. Examine your competitors’ messaging, including taglines, slogans, mission statements, “About Us” pages and social media profiles, and see where you can differentiate yourself. Set up landing pages that ask for contact information in exchange for a content offer, demo, free trial, etc.

B2B Marketing 67

B2B Marketing Paid Search Agency Planning Jigsaw 67

Customer Experience Matrix

MARCH 9, 2011

The home page all but screams as much, with a huge central panel of “quick start” links to different types of projects. In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages. Of course, every system has its own mix of strengths and weaknesses.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JULY 27, 2009

Typically, such tracking requires a landing page built in the demand generation system or a tracking script embedded in the regular site pages.) The Genius link can either point to a landing page created by the salesperson or marketer in Genius or pass the visitor directly to the existing Web page.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Kapost

MARCH 31, 2017

At this point, your organization needs to create an educational one-sheet or landing page. Think of this exercise like a jigsaw puzzle. Let’s say you’re a marketer at a software company, and you notice your sales team answering the same questions over and over. Optimize processes to conserve resources.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Top of Funnel 48

Unbounce

MARCH 2, 2021

Shower thought: Where do marketers’ *best* landing page ideas come from? So, rather than hoping your next big landing page idea will manifest on its own, we decided to put together a list of creative approaches you can try for your next campaign. Your landing pages shouldn’t be one-size-fits-all.

Landing Pages 145

Landing Pages Creativity Examples Campaigns 145

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Hubspot

NOVEMBER 14, 2018

In-product behavior is only one piece of the jigsaw and must balance with other factors to make sure your sales team spends time with the right PQLs. Here’s more information on that: [insert link to landing page]. Prioritize your PQLs. Is there anything else I can help with at this stage? ”. The Bottom Line?

Top of Funnel 73

Top of Funnel Sales Qualified Leads Lead Ranking Jigsaw 73

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

Then identify which content on your site you want to rank for each of these pages. Optimize these pages for the terms you identified. (Yes, It will give you pages for your Pay-Per-Click Campaigns. This includes adding social sharing buttons to your content in both landing pages and emails. . Social Media.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Unbounce

APRIL 7, 2020

So while it can be tempting to close up shop and work on your quarantine jigsaw puzzle skills for the unforeseeable future, there are things you can do today to keep your revenue up during lockdown. This means category pages, product pages, filters, search bars, branding, a professional photoshoot—the works.

CMS Development 144

CMS Development Landing Pages eCommerce Business 144

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. This originates from Jigsaw, and provides Executive names, phone numbers, and email addresses without any additional subscription.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

AUGUST 19, 2021

These are key elements of the entire marketing jigsaw. When you have certain actions you need people to perform, you can develop a landing page to that end and create ads to direct visitors to the page. However, you need to understand that building trust requires more than advertising and owned content.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

These are key elements of the entire marketing jigsaw. When you have certain actions you need people to perform, you can develop a landing page to that end and create ads to direct visitors to the page. However, you need to understand that building trust requires more than advertising and owned content.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Terminus

APRIL 4, 2019

To try to start a conversation, an SDR sends a prospect at this account a Terminus-branded jigsaw puzzle with a note that reads, “Terminus is the missing piece in your account-based marketing efforts.” The day the puzzle lands, the SDR sends them an email with a subject line that matches the note on the card.

Account Based Marketing 32

Account Based Marketing Jigsaw Campaigns Work Management 32

Customer Experience Matrix

AUGUST 18, 2010

The company’s product touches the standard marketing automation bases: outbound email, landing pages and forms, lead nurturing, scoring and integration with Salesforce.com. Of course, if you’re a vendor offering a cool new technology, the stakes are higher. Such is my take on LeadForce1.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

Customer Experience Matrix

DECEMBER 29, 2009

The conditional nodes can check for several specific conditions, such as email responses, Web page visits, CRM lead status, data values and lead scores. Lists can include leads with specified data values on the lead record, that originate from a particular Web site or form, or that visited a particular Web page.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Visitors would struggle to find the resources they need, and we’d fail to stay on top of an ever-expanding archive of website pages and resources. Example: Ahrefs.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Heinz Marketing

FEBRUARY 8, 2021

You need some forms and landing pages. So increasingly, I think you are going to see a move towards the center of the stack being the account-based platform, put whatever word you want after the account-based there, with marketing automation increasingly being relegated to just fancy email and landing pages.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

B2B Marketing Zone Posts

NOVEMBER 2, 2010

While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data. 10 Opportunities You’re Missing on Thank You Pages , October 6, 2010 You’ve gotten the hard part done, getting your website visitor to convert into a lead.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

MAY 3, 2010

How will the Salesforce/Jigsaw acquisition change the B2B industry? Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40