Biznology

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Consultants Collective Profile: Sue Serna

Biznology

Baking, gardening, jigsaw puzzles (I do 30-40 puzzles a year.). Alan Grant (Jurassic Park). Who is your favorite composer? Rachmaninoff! What is one of your hobbies? This is an unfair question. How can I pick just one? What’s the last book you read? Thinking in Bets by Annie Duke. Why do you do what you do?

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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

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B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. We all know that B2B data is less accurate than B2C data for a number of reasons, and one of them is that it decays far faster than consumer data.