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What Instagram’s IGTV Can Offer Brands

Contently

IGTV presents a unique opportunity to engage with users at a deeper level,” said Kinzi Sparks, the lead for paid social at iProspect. It’s clear that brands like Netflix, Chipotle, and Bacardi are experimenting with ways of using the platform that differ from the commercials we’re used to seeing on television.

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Banner Ads Work; Really

NuSpark Consulting

Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. Their platforms support their clients needs of measuring digital campaigns and their effects on branding as a whole, and so far results have proven successful, especially with the measure in brand lift when online video is involved.

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TOP 15 Content Marketing Agencies in South East Asia

Outgrow

iProspect Indonesia. iProspect is a global marketing agency and caters to some of the best brands around the world. iProspect Indonesia follows a data-driven approach to content marketing. Case studies: ForwardPMX has been working with Virgin Holidays since 2016.

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Data Privacy Marks the End of Digital Feudalism

Content Standard

But the rest of you have work to do. iProspect and Microsoft’s 2021 In Brands We Trust study revealed that while nearly half of marketers (49%) believe they offer fair value in exchange for consumer data, only 15% of consumers feel they’re actually getting good value in return.

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What Instagram’s IGTV Can Offer Brands

Contently

IGTV presents a unique opportunity to engage with users at a deeper level,” said Kinzi Sparks, the lead for paid social at iProspect. It’s clear that brands like Netflix, Chipotle, and Bacardi are experimenting with ways of using the platform that differ from the commercials we’re used to seeing on television.

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Merkel’s All-New B2B Group to Integrate Its Different Businesses

Valasys

The collective will manage $16 billion in global billings and around 1,000 people will be working for Merkle B2B, to begin with. Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum and is supported by its specialist or multi-market brands.

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The Complete Guide to Multivariate Testing

Convert

Finding the right combination of elements on a page works. An outstanding example of this comes from iProspect , a Convert Partner Agency. Multivariate testing has been proven to increase conversions for websites with high traffic. Or high traffic websites won’t be doing it. But should you run multivariate tests?