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Now Available: Guide to Blending Search and Display

KEO Marketing

The essential guide for marketers entitled “ How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI ” is now available from KEO Marketing. The days when business-to-business (B2B) marketers could treat search and display as two distinct and separate entities are long gone. Specific Media ).

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Marketer’s Guide to Blending Search and Display

KEO Marketing

KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” A few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

The significance of the growth in mobile device adoption fueled my interest in attending and covering mobile marketing sessions this year at Search Engine Strategies New York. Simply stated but not as obvious as one would believe, desktop and mobile search and browser usage are different. Clearly Define Mobile Marketing Goals.

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Banner Ads Work; Really

NuSpark Consulting

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. In many respects, banner ads need to be considered now in the same light, much like social media, whereby being seen or viewed multiple times can create increased action for products and services.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. My take: Now it is time to winnow your list from step 3.

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Top 15 Content Marketing Agencies in Eastcoast, USA

Outgrow

For this, Brafton reframed their tactics to improve the content and presence in organic search. It specializes in social media marketing, content marketing, and brand strategy. It specializes in services like content strategy, social media, and inbound marketing. It appeared in 67M organic searches. Likeable Media.