Remove media-plan target vertical
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Banner Ads Work; Really

NuSpark Consulting

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. In many respects, banner ads need to be considered now in the same light, much like social media, whereby being seen or viewed multiple times can create increased action for products and services.

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B2B Lead Management Market Heats Up

Online Marketing Institute

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive.

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Top 25 Content Types for Inbound Marketing

ClearVoice

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. If your content plan doesn’t include distribution, get on that. We can do better!