Shortening the Industrial Buy Cycle in 5 Simple Steps
Industrial Marketing Today
JUNE 8, 2010
You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Before you can deliver your content and engage with your target audience, they need to find you! Develop: Your prioritized list of keywords will serve as the theme categories to start targeting as you develop new website content.
Banner Ads Work; Really
JULY 2, 2010
As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. Key metrics they track are brand awareness, product preference, then purchase intent. Related posts.