Shortening the Industrial Buy Cycle in 5 Simple Steps
Industrial Marketing Today
JUNE 8, 2010
You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Before you can deliver your content and engage with your target audience, they need to find you! Develop: Your prioritized list of keywords will serve as the theme categories to start targeting as you develop new website content.
Banner Ads Work; Really
JULY 2, 2010
As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. In many respects, banner ads need to be considered now in the same light, much like social media, whereby being seen or viewed multiple times can create increased action for products and services. Please let me know your thoughts.