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MarTech Europe agenda posted — alpha rate expires next week

chiefmartech

An amazing joint keynote from the Global Consumer CIO of Unilever and the Global Chief Strategy Officer of SapientNitro on “Digital Transformation: Getting It Done and Getting It Right” Candid interviews and open discussions with leading marketing technology vendors such as Adobe , Google , IBM , Marketo , Oracle , and Salesforce.

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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

To close out Day 1, I will moderate two industry panels, the first with executives from four of the major marketing clouds — Adobe, Marketo, Oracle, and Salesforce. Sophie Wooller, consultancy lead at iProspect , will give a case-driven talk on People: The Most Important Martech Integration.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Here’s the problem.