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Data Privacy Marks the End of Digital Feudalism

Content Standard

It’s clear that brands need to invest in high-value content on their owned properties. In it, he plotted the efficacy of the brand’s marketing tactics from a cost-per-lead perspective. Through positive one-on-one value exchanges. Cue the resounding “I told you so” from content marketers.)

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TOP 15 Content Marketing Agencies in South East Asia

Outgrow

iProspect Indonesia. iProspect is a global marketing agency and caters to some of the best brands around the world. iProspect Indonesia follows a data-driven approach to content marketing. Henceforth, the campaign got 812k Fb impressions and ranked in Top 10 travel guides along with other outstanding stats. Spiralytics.

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Merkel’s All-New B2B Group to Integrate Its Different Businesses

Valasys

Merkle is a leading data-driven, technology-enabled, global performance marketing agency, founded in the year 1971 and headquartered in Columbia MD. The company has been helping Fortune 1000 companies and non-profit organizations maximize the value of their customer portfolios. About Merkle. About Dentsu Aegis Network.

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Banner Ads Work; Really

NuSpark Consulting

Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. Most online advertising is measured by “last-click&# metrics, but at the heart of all marketing campaigns is the strategy leading up to the click, which is where banner ad campaigns and other online tactics come into play.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch. What’s The Real Value of Brand PPC? Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#. by Search Engine Journal. X Marks the Spot!

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website.

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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

Jason Heller , the global lead of digital marketing operations & technology at McKinsey & Company, will show you how to acheive personalization at scale with the integration of multiple platforms, a bespoke customer data platform, and dash of data science to power decision-making.