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New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.

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Prospecting to IT Buyers: How Nine Data Vendors Stack Up

Biznology

Photo credit: Wikipedia. Nine vendors graciously participated in our study—specifically, Data.com, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo. Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers. Globally, these professionals spend $3.6