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Tony Zambito
JULY 24, 2011
Image via Wikipedia. We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions. Without a doubt, I am on the Internet or some social networking site daily.”. .
Tony Zambito
MAY 11, 2011
Image via Wikipedia. This may have been just fine – that is – until buyers have become fairly self-directed in the buying process as well as enabled by the Internet and social technologies. If you’ve come up the ranks in B2B Marketing and/or Sales, you know the quarterly and perhaps even monthly drill.
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Tony Zambito
APRIL 17, 2011
Image via Wikipedia. Buyer Knowledge : content strategy has become important not only because of the Internet and social technology drastically altering the buying cycles but because the knowledge gathering requirements of buyers continue to evolve.
Tony Zambito
AUGUST 8, 2011
Image via Wikipedia. With the advent of the Internet, we began to see the first shifts in online buyer behaviors influencing how plans and decisions were made in a B2B context. We are seeing the birth of a new era in B2B commerce that is more social, more connected, and more humanized. .
Tony Zambito
SEPTEMBER 15, 2010
Image via Wikipedia. Executives today, to achieve revenue growth strategies, will need to think radically different than at any time since the 80’s and 90’s when technology and the Internet altered the landscape. There are five key management principles applicable to Buyer Experience Innovation: 1.
Tony Zambito
MAY 12, 2011
Image via Wikipedia. B2B organizations will begin to assign and delegate buying to “professional buyers” skilled in using Internet and social technologies and who are skilled in the process of executing a self-directed buying cycle. My thought here is very different than the conventional purchasing department.
Tony Zambito
FEBRUARY 22, 2012
Image via Wikipedia. The floodgates have opened on channels, social media, old media, the Internet, and countless other ways to interact, explore, retrieve, and digest information in this new era of the buyer. Growth is getting harder and harder to come by. Why It Is Important to Understand Buyer Choice. Buyers Have Many Options.
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