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The Wikipedia test for content marketing

Biznology

To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Here’s a way to find out: go read the Wikipedia page for your product. And if you’re not sure what a clear description would look like, read Wikipedia. Good content marketing educates the customer.

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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Some are still around, others fell into obsolescence, but each one of them changed the way users perceived and used the Internet.

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The Internet of Things (IoT): when everything is “a thing”

Biznology

Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years. Read on to find more about the difference between the IoT and the Internet of things. Read on to find more about the difference between the IoT and the Internet of things. of any kind. of any kind.

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Internet Marketing Grinders Are Winners

Biznology

Image via Wikipedia. This is also not about a meat grinder, although many who have taken the plunge into the Internet marketing world have been put through the grinder in more ways than one (present company included). by Frank Reed.

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2013: The Year of Internet Marketing Basics

Biznology

Photo credit: Wikipedia. In fact, we treat Internet marketing like a little kid treats Christmas morning. Local Internet marketing – I will make sure NAP data(name, address and phone) are consistent across the Internet. I will use PPC strategically and not as the cornerstone of my Internet marketing efforts.

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Wake up to the Internet of Things

Biznology

Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. Today’s Internet culture is clearly in conflict. Internet Marketing'

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I am thankful for the Internet industry

Biznology

Image via Wikipedia. On the professional side there is a lot I am thankful for and much of that thankfulness comes from general things that we all as Internet industry denizens can share in being thankful for. Here goes my Internet industry “I am thankful for” list. I shudder at the thought.