What Wikipedia Doesn’t Tell You About SEO Techniques
SEPTEMBER 29, 2016
Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example. So What Does Wikipedia Say About SEO? What Wikipedia says about indexing: What’s missing?
Social business, the forest and the garden: Your intranet is not the Internet
FEBRUARY 8, 2013
Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Some are still around, others fell into obsolescence, but each one of them changed the way users perceived and used the Internet. Why does that happen? Why does that happen?
Wikipedia and the wiki utopia, revisited
JANUARY 16, 2012
Back in 2006, when the hype around the then-called Web 2.0 “thing” was reaching its peak of inflated expectations , much was said about an article published by Nature the year before, which boldly stated: “Jimmy Wales’ Wikipedia comes close to Britannica in terms of the accuracy of its science entries, a Nature investigation finds. Internet Evolution think Web 2.0
One person can change the world. Thank you, Internet
NOVEMBER 25, 2014
While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Forget Uber or any of those “disruptive” Silicon Valley startups, the Internet is the ultimate disruptor. Get thee a Wikipedia page — but don’t write it yourself.
2013: The Year of Internet Marketing Basics
DECEMBER 28, 2012
Photo credit: Wikipedia. In fact, we treat Internet marketing like a little kid treats Christmas morning. Local Internet marketing – I will make sure NAP data(name, address and phone) are consistent across the Internet. will use PPC strategically and not as the cornerstone of my Internet marketing efforts. That happened in early October of this year.
Why Your Memory Sucks: The Science of Remembering in the Internet Age
AUGUST 18, 2015
Now, we outsource memory to technology and the internet. But that reliance on the internet and less on our own memory isn't just changing our lifestyles. Has memory become obsolete thanks to the ubiquity of the internet? Let's take a look how our dependence on technology and the internet has affected our brains and how we think, learn, and remember. Got 'em? But how?
The Internet of Things (IoT): when everything is “a thing”
MARCH 11, 2015
Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years. While we wait for technology and standards to catch up and allow that future to happen, we may be leaving money on the table in the present while missing much simpler opportunities to connect “things” to the Internet. It’s unnatural.
Awaiting the Next Horizon–Will the Internet Enforce Social Good?
AUGUST 2, 2012
Photo credit: Wikipedia. Individuals could now write their own encyclopedias on Wikipedia, have a voice in politics via blogs, Twitter and Facebook, and develop relationships with people they would have never had the opportunity to meet. When the Web was first available as a business tool, there were many debates about its value. Not surprisingly, most failed. Along the way, Web 1.0
Fight Internet Censorship
JANUARY 18, 2012
I have nothing particularly insightful or original to add in the case against Internet censorship represented by the bills up before congress, SOPA and PIPA, but not to say something today would be too miserable an omission to live with. ” For many more links, you can visit the one unblacked-out page on Wikipedia today (found through Rex Hammock’s likewise blacked-out site.).
What is Social Media Marketing?
DECEMBER 2, 2014
guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” For years, I struggled to explain to my mom what I do for a living. monitoring (what are people saying about you?),
Internet Industry Assumptions Can Be Dangerous for SMB’s
NOVEMBER 4, 2011
Image via Wikipedia. read a post this week from one of the Internet marketing industry’s big names, John Jantsch. They obviously have a technology angle to their business or at least personally since they are getting information from an Internet personality. Internet Marketing Local Marketing Business Duct Tape Marketing Internet marketing John Jantsch marketing
Stop SOPA From Killing the Internet!
JANUARY 12, 2012
Problem 5: It’s not just small business that takes the hit (When Google, Wikipedia and Amazon threaten a global blackout day, it’s serious.). Problem 6: It’s bad for internet security and stability (Government is messing with the plumbing of the Internet. PROTECT IP / SOPA Breaks The Internet from Fight for the Future on Vimeo. I admit it. GoDaddy was right.
Are Local Websites Like the Internet’s Old Gray Mare?
OCTOBER 28, 2011
Here is the first verse of the song as taken from Wikipedia: Oh, the old gray mare, she ain’t what she used to be, Ain’t what she used to be, ain’t what she used to be. Websites age in Internet years – You know that one human year is the same as seven dog years, right? Well, the same basic principle applies regarding things aging on the Internet.
The History of #SXSW [Infographic]
It's All About Revenue
MARCH 2, 2011
2006 : Interactive keynote speakers include founders from two of the Internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. And we are creating lots of content. Following are just a few.
Hi, my name is Frank and I am an Internet marketer
JULY 8, 2011
Image via Wikipedia. In a dimly lit church basement, Internet Marketers from around the area have gathered for their IMA (Internet Marketers Anonymous) meeting. Internet Marketing Business Internet marketing Marketing and Advertising Small businessby Frank Reed. It's an interesting crowd that is obviously not used to being around actual people very often.
Take back your online reputation with a little help from your friends
AUGUST 21, 2012
Wikipedia was created by a bunch of casual experts who collaborated in creating a comprehensive, living, and growing resource of all there is. If the editors and experts at Wikipedia were to take an interest in your, how much of your true narrative, story, song, would they have access to? And Wikipedia is only a small part of Google’s index. Good questions. For me!
3 predictions for online marketing in 2016
DECEMBER 22, 2015
know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! Even the freebie open source MySQL is actually capable of amazing things.
Internet Marketing Grinders Are Winners
FEBRUARY 24, 2011
Image via Wikipedia. This is also not about a meat grinder, although many who have taken the plunge into the Internet marketing world have been put through the grinder in more ways than one (present company included). Internet Marketing Internet marketingby Frank Reed.
I am thankful for the Internet industry
NOVEMBER 25, 2011
Image via Wikipedia. I don’t usually go with obvious themes but today I will. On the professional side there is a lot I am thankful for and much of that thankfulness comes from general things that we all as Internet industry denizens can share in being thankful for. People – The Internet space is very much like the rest of the world in that there are snakes everywhere.
It’s not your house to pwn so remember your place
FEBRUARY 24, 2015
On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. Can you blame the Internet ? have been online since 1983 when I bought my first IBM AT and Hayes 1200 baud modem and dialed in to local BBS communities before really blooming into the Internet age in 1993. It doesn’t matter.
The Message of Google’s New Algorithm: Be Authentic or Else
OCTOBER 10, 2013
Photo credit: Wikipedia. Every business that uses the Internet to attract customers needs a content strategy and needs to devote some resources to keeping it current. Google has released the first complete overhaul of its world-famous search algorithm , which now rewards web sites that promote engagement and make it easier for users to find what they want. For
My online influencer research and engagement process
JULY 28, 2015
Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. At least, right now, it’s a one man band.
Social media is a physical extension of your brain
OCTOBER 23, 2012
posit that our brains can expand this prosthesis of other minds deeply into the Internet , virtually, and can readily physiologically benefit. So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound. Photo credit: Intersection Consulting).
Are you mistaking marketing tactics for strategy?
JANUARY 31, 2013
Diversification (marketing strategy) (Photo credit: Wikipedia). Internet Marketing Business Consulting marketing Marketing and Advertising Marketing strategyOne of the fun parts of my job is that I work with very smart people–my clients. One of them told me that they have no interest in figuring out their LinkedIn strategy. ”–what would you say?
You’re doing a terrible job with search and social
JANUARY 13, 2015
So, it’s time to evolve your own personal Encyclopaedia Britannica into your own personal Wikipedia. It might not turn your second-tier site into a top-tier overnight but it’ll surely be the kind of revision that will fuel your online commitment for at least the next 18-months to two years, as far a Google goes. You’ve a Chequered Past. It doesn’t work any more.
How Performance Marketing Accelerates B-to-B Prospecting
JULY 5, 2012
Photo credit: Wikipedia. Internet Marketing Public Relations B2B marketing Digital marketing Internet marketing Marketing performance measurement and managementEvery time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. What a treasure trove! But there are some potholes to consider. Pay per lead. Pay per appointment.
Internet of things and real time planning, or how devices talk and plan ahead
MARCH 28, 2014
(Photo credit: Wikipedia). Agile Marketing B2B Marketing Blogging Content Marketing Copywriting e-Commerce Internet Marketing Local Marketing Market Research Mobile Marketing Organic Search Paid Search Search Marketing Slider Advertising Business Evian It seems really interesting that our actions start being the trigger to get kind of personalized ads and experience something we like.
Internet Industry Diversions Slow the Pace of Your Progress
MAY 11, 2012
Photo credit: Wikipedia. If you try to keep up with the Internet and social media marketing industry throughout the week, you already know that there is too much information for people to ingest let alone digest (that is unless you don’t have a job or a family or hobbies or a life in general). It doesn’t concern the day to day of Internet marketing. You know why?
Marketing automation is not marketing strategy
JANUARY 29, 2014
(Photo credit: Wikipedia). B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions This worries me. Marketers sometimes see automation as a silver bullet. But it’s only a tool. Remember ten years ago, when CRM came along? Déjà vu all over again, to echo Yogi Berra. Expectations were dashed. Three things come to mind.
The Biggest 2013 Digital Marketing Trend No One’s Talking About
DECEMBER 20, 2012
Photo credit: Wikipedia. Internet Marketing Content marketing Digital marketing Internet video search optimized video video marketing viral videos visual search YouTubeAs the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. What is it? Well, first let me give you a few clues.
The 10 Best B2B Videos
It's All About Revenue
FEBRUARY 8, 2011
Speaking of production, were are doubly thrilled that our partner, JESS3, won a special Best Production award for the work they’ve done with us, Salesforce.com ( State of Cloud Computing ) and even for themselves ( State of the Internet ). These three videos, along with the brand new State of Wikipedia , are all part of the same “family” of JESS3-created digital shorts. by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. And we are thrilled to have earned that honor. Perfect. Gratitude. Share email. Facebook.
Predictions for B2B digital marketing in 2013
DECEMBER 26, 2012
Photo credit: Wikipedia. This means establishing a unique brand positioning, and developing a set of active and consistent messaging across Internet media, especially social networks, to explain who they are and what are their capabilities. Internet Marketing Content marketing database marketing Digital marketing Facebook personal branding predictionsMore and better content.
The Internet industry sounds like Charlie Brown's teacher
JULY 15, 2011
Image via Wikipedia. So how does this relate to Internet marketing, you ask? Internet Marketing Business Internet marketing Marketing and Advertising Twitterby Frank Reed. Do you remember Charlie Brown's teacher from the classic Peanuts TV show of a better age gone by? And for those who have not seen these great cartoon classics, you really should.
The 4 Mary Meeker Slides Every Marketer Should See
It's All About Revenue
DECEMBER 4, 2012
The reason her slides capture so much attention is for their breadth and ability to spotlight Internet trends and whereconsumer behavior is heading. Internet ad spending reached $30 billion while mobile ad spending reached $1.6 Meanwhile, time spent on the Internet was at 26% while ad spend was a nearby 22%. Mobile accounted for 4% of Internet traffic in 2010. billion.
What the Crumbling State of the Media Means for Digital Marketing
APRIL 18, 2013
Photo credit: Wikipedia. Content Marketing Internet Marketing brand journalism Content marketing Digital marketing Pew Research Center We’re entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all the hand-wringing about the end of the news media. It’s just who should produce it that is in dispute.
The Internet killed the "One-Day Story"
JANUARY 26, 2011
Image via Wikipedia. Unfortunately, the Internet has forever ended the technique of letting the storm blow over. Internet Marketing Public Relations Social Media Marketing publicrelations socialmediaYesterday, I wrote about how NBC has handled Keith Olbermann's departure from his show on MSNBC. First, it was Google. We all need to accept that this world has changed.
Inside the Google Panda Update
JULY 11, 2012
Panda (Photo credit: Wikipedia). Thanks to all of our sponsors: Internet Marketing Organic Search Rich Content Search Marketing Webinars Google Panda Google Panda Update search Search engine optimization WebinarOur monthly Biznology Webinar yesterday was “Inside the Google Panda Update.” ” Have your search rankings gone down dramatically with no obvious cause?
New Developments in B2B Loyalty Marketing
NOVEMBER 21, 2012
Photo credit: Wikipedia. Internet Marketing Badgeville Bunchball Loyalty marketing Loyalty program social mediaBusiness marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one. But how do you keep your customers active and buying from you, versus the competition? Incentive programs.
Blogger outreach is more PR than social media
APRIL 23, 2013
According to Wikipedia: “ Speed dating is a formalized matchmaking process or dating system whose purpose is to encourage people to meet a large number of new people” “Men and women are rotated to meet each other over a series of short “dates” usually lasting from 3 to 8 minutes depending on the organization running the event. And people are suspicious and busy.
Being Pretty Isn’t Enough for Social Media Marketing
JANUARY 17, 2012
Image via Wikipedia. The Internet has become more like an Oscar after-party than it is like the airport Ramada. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Online, you’re never the lone beauty in the hotel lounge.