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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Some are still around, others fell into obsolescence, but each one of them changed the way users perceived and used the Internet. Why does that happen? Why does that happen?

Wikipedia and the wiki utopia, revisited

Biznology

Back in 2006, when the hype around the then-called Web 2.0 “thing” was reaching its peak of inflated expectations , much was said about an article published by Nature the year before, which boldly stated: “Jimmy Wales’ Wikipedia comes close to Britannica in terms of the accuracy of its science entries, a Nature investigation finds. Internet Evolution think Web 2.0

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One person can change the world. Thank you, Internet

Biznology

While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Forget Uber or any of those “disruptive” Silicon Valley startups, the Internet is the ultimate disruptor. Get thee a Wikipedia page  — but don’t write it yourself.

2013: The Year of Internet Marketing Basics

Biznology

Photo credit: Wikipedia. In fact, we treat Internet marketing like a little kid treats Christmas morning. Local Internet marketing – I will make sure NAP data(name, address and phone) are consistent across the Internet. will use PPC strategically and not as the cornerstone of my Internet marketing efforts. That happened in early October of this year.

How Typography Affects Your Internet Marketing

Sazbean

English: Example of Tahoma typeface (Photo credit: Wikipedia). On the Internet, some people advise to only use sans-serif. The post How Typography Affects Your Internet Marketing appeared first on Sazbean. Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. Overview of Typesetting. Readability vs. Aesthetics.

The Internet of Things (IoT): when everything is “a thing”

Biznology

Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years. While we wait for technology and standards to catch up and allow that future to happen, we may be leaving money on the table in the present while missing much simpler opportunities to connect “things” to the Internet. It’s unnatural.

Awaiting the Next Horizon–Will the Internet Enforce Social Good?

Biznology

Photo credit: Wikipedia. Individuals could now write their own encyclopedias on Wikipedia, have a voice in politics via blogs, Twitter and Facebook, and develop relationships with people they would have never had the opportunity to meet. When the Web was first available as a business tool, there were many debates about its value.  Not surprisingly, most failed.  Along the way, Web 1.0

Fight Internet Censorship

B2B Memes

I have nothing particularly insightful or original to add in the case against Internet censorship represented by the bills up before congress, SOPA and PIPA, but not to say something today would be too miserable an omission to live with. ” For many more links, you can visit the one unblacked-out page on Wikipedia today (found through Rex Hammock’s likewise blacked-out site.).

What is Social Media Marketing?

Biznology

guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” For years, I struggled to explain to my mom what I do for a living. monitoring (what are people saying about you?),

Internet Industry Assumptions Can Be Dangerous for SMB’s

Biznology

Image via Wikipedia. read a post this week from one of the Internet marketing industry’s big names, John Jantsch. They obviously have a technology angle to their business or at least personally since they are getting information from an Internet personality. Internet Marketing Local Marketing Business Duct Tape Marketing Internet marketing John Jantsch marketing

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Stop SOPA From Killing the Internet!

Fearless Competitor

Problem 5: It’s not just small business that takes the hit (When Google, Wikipedia and Amazon threaten a global blackout day, it’s serious.). Problem 6: It’s bad for internet security and stability (Government is messing with the plumbing of the Internet. PROTECT IP / SOPA Breaks The Internet from Fight for the Future on Vimeo. I admit it. GoDaddy was right.

Are Local Websites Like the Internet’s Old Gray Mare?

Biznology

Here is the first verse of the song as taken from Wikipedia: Oh, the old gray mare, she ain’t what she used to be, Ain’t what she used to be, ain’t what she used to be. Websites age in Internet years – You know that one human year is the same as seven dog years, right? Well, the same basic principle applies regarding things aging on the Internet.

The History of #SXSW [Infographic]

It's All About Revenue

2006 : Interactive keynote speakers include founders from two of the Internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. And we are creating lots of content. Following are just a few. 

Hi, my name is Frank and I am an Internet marketer

Biznology

Image via Wikipedia. In a dimly lit church basement, Internet Marketers from around the area have gathered for their IMA (Internet Marketers Anonymous) meeting. Internet Marketing Business Internet marketing Marketing and Advertising Small businessby Frank Reed. It's an interesting crowd that is obviously not used to being around actual people very often.

3 predictions for online marketing in 2016

Biznology

know for me, my core competencies are social media marketing ,   digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! Even the freebie open source MySQL is actually capable of amazing things.

Take back your online reputation with a little help from your friends

Biznology

Wikipedia was created by a bunch of casual experts who collaborated in creating a comprehensive, living, and growing resource of all there is. If the editors and experts at Wikipedia were to take an interest in your, how much of your true narrative, story, song, would they have access to? And Wikipedia is only a small part of Google’s index. Good questions. For me!

Internet Marketing Grinders Are Winners

Biznology

Image via Wikipedia. This is also not about a meat grinder, although many who have taken the plunge into the Internet marketing world have been put through the grinder in more ways than one (present company included). Internet Marketing Internet marketingby Frank Reed.

I am thankful for the Internet industry

Biznology

Image via Wikipedia. I don’t usually go with obvious themes but today I will. On the professional side there is a lot I am thankful for and much of that thankfulness comes from general things that we all as Internet industry denizens can share in being thankful for. People – The Internet space is very much like the rest of the world in that there are snakes everywhere.

It’s not your house to pwn so remember your place

Biznology

On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. Can you blame the Internet ? have been online since 1983 when I bought my first IBM AT and Hayes 1200 baud  modem and dialed in to local BBS communities before really blooming into the Internet age in 1993. It doesn’t matter.

The Message of Google’s New Algorithm: Be Authentic or Else

Biznology

Photo credit: Wikipedia. Every business that uses the Internet to attract customers needs a content strategy and needs to devote some resources to keeping it current. Google has released the first complete overhaul of its world-famous search algorithm , which now rewards web sites that promote engagement and make it easier for users to find what they want. For

RFP 56

My online influencer research and engagement process

Biznology

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists.  A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing  so a major part of my services include sifting through the entire Internet ( The Internet is big. At least, right now, it’s a one man band.

You’re doing a terrible job with search and social

Biznology

So, it’s time to evolve your own personal Encyclopaedia Britannica into your own personal Wikipedia.  It might not turn your second-tier site into a top-tier overnight but it’ll surely be the kind of revision that will fuel your online commitment for at least the next 18-months to two years, as far a Google goes. You’ve a Chequered Past. It doesn’t work any more.

Social media is a physical extension of your brain

Biznology

posit that our brains can expand this prosthesis of other minds deeply into the Internet , virtually, and can readily physiologically benefit. So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound. Photo credit: Intersection Consulting).

Are you mistaking marketing tactics for strategy?

Biznology

Diversification (marketing strategy) (Photo credit: Wikipedia). Internet Marketing Business Consulting marketing Marketing and Advertising Marketing strategyOne of the fun parts of my job is that I work with very smart people–my clients. One of them told me that they have no interest in figuring out their LinkedIn strategy. ”–what would you say?

Internet of things and real time planning, or how devices talk and plan ahead

Biznology

(Photo credit: Wikipedia). Agile Marketing B2B Marketing Blogging Content Marketing Copywriting e-Commerce Internet Marketing Local Marketing Market Research Mobile Marketing Organic Search Paid Search Search Marketing Slider Advertising Business Evian It seems really interesting that our actions start being the trigger to get kind of personalized ads and experience something we like.

How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Photo credit: Wikipedia. Internet Marketing Public Relations B2B marketing Digital marketing Internet marketing Marketing performance measurement and managementEvery time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers.  What a treasure trove!  But there are some potholes to consider.  Pay per lead. Pay per appointment.

Internet Industry Diversions Slow the Pace of Your Progress

Biznology

Photo credit: Wikipedia. If you try to keep up with the Internet and social media marketing industry throughout the week, you already know that there is too much information for people to ingest let alone digest (that is unless you don’t have a job or a family or hobbies or a life in general). It doesn’t concern the day to day of Internet marketing. You know why?

SMB 7

Marketing automation is not marketing strategy

Biznology

(Photo credit: Wikipedia). B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions This worries me.  Marketers sometimes see automation as a silver bullet.  But it’s only a tool.  Remember ten years ago, when CRM came along?  Déjà vu all over again, to echo Yogi Berra.  Expectations were dashed.  Three things come to mind.

The 10 Best B2B Videos

It's All About Revenue

Speaking of production, were are doubly thrilled that our partner, JESS3, won a special Best Production award for the work they’ve done with us, Salesforce.com ( State of Cloud Computing ) and even for themselves ( State of the Internet ).  These three videos, along with the brand new State of Wikipedia , are all part of the same “family” of JESS3-created digital shorts. by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. And we are thrilled to have earned that honor.  Perfect.  Gratitude. Share email. Facebook.

The Biggest 2013 Digital Marketing Trend No One’s Talking About

Biznology

Photo credit: Wikipedia. Internet Marketing Content marketing Digital marketing Internet video search optimized video video marketing viral videos visual search YouTubeAs the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. What is it? Well, first let me give you a few clues.

Predictions for B2B digital marketing in 2013

Biznology

Photo credit: Wikipedia. This means establishing a unique brand positioning, and developing a set of active and consistent messaging across Internet media, especially social networks, to explain who they are and what are their capabilities.  Internet Marketing Content marketing database marketing Digital marketing Facebook personal branding predictionsMore and better content.

The Fatal Flaw of A/B Testing

grow - Practical Marketing Solutions

If you search significance of A/B testing, Wikipedia gives you the following scenario: Email test group A: 50 out of 1000 (5%) success rate. If you search significance of A/B testing, Wikipedia gives you the following scenario: Email test group A: 50 out of 1000 (5%) success rate Email test group B: 30 out of 1000 (3%) success rate. By Kiki Schirr, {grow} Contributing Columnist.

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The 4 Mary Meeker Slides Every Marketer Should See

It's All About Revenue

The reason her slides capture so much attention is for their breadth and ability to spotlight Internet trends and whereconsumer behavior is heading. Internet ad spending reached $30 billion while mobile ad spending reached $1.6 Meanwhile, time spent on the Internet was at 26% while ad spend was a nearby 22%. Mobile accounted for 4% of Internet traffic in 2010. billion.

The Internet industry sounds like Charlie Brown's teacher

Biznology

Image via Wikipedia. So how does this relate to Internet marketing, you ask? Internet Marketing Business Internet marketing Marketing and Advertising Twitterby Frank Reed. Do you remember Charlie Brown's teacher from the classic Peanuts TV show of a better age gone by? And for those who have not seen these great cartoon classics, you really should.

The Internet killed the "One-Day Story"

Biznology

Image via Wikipedia. Unfortunately, the Internet has forever ended the technique of letting the storm blow over. Internet Marketing Public Relations Social Media Marketing publicrelations socialmediaYesterday, I wrote about how NBC has handled Keith Olbermann's departure from his show on MSNBC. First, it was Google. We all need to accept that this world has changed.

PR 4

What the Crumbling State of the Media Means for Digital Marketing

Biznology

Photo credit: Wikipedia. Content Marketing Internet Marketing brand journalism Content marketing Digital marketing Pew Research Center We’re entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all the hand-wringing about the end of the news media. It’s just who should produce it that is in dispute.

Inside the Google Panda Update

Biznology

Panda (Photo credit: Wikipedia). Thanks to all of our sponsors: Internet Marketing Organic Search Rich Content Search Marketing Webinars Google Panda Google Panda Update search Search engine optimization WebinarOur monthly Biznology Webinar yesterday was “Inside the Google Panda Update.”  ”  Have your search rankings gone down dramatically with no obvious cause?  

New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. Internet Marketing Badgeville Bunchball Loyalty marketing Loyalty program social mediaBusiness marketers have much to gain from retention marketing.  Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one.  But how do you keep your customers active and buying from you, versus the competition?  Incentive programs.

Blogger outreach is more PR than social media

Biznology

According to Wikipedia: “ Speed dating is a formalized matchmaking process or dating system whose purpose is to encourage people to meet a large number of new people” “Men and women are rotated to meet each other over a series of short “dates” usually lasting from 3 to 8 minutes depending on the organization running the event. And people are suspicious and busy.

Integrating Awareness and Demand Generation Marketing

Biznology

Photo credit: Wikipedia. B2B Marketing Content Marketing Internet Marketing Organic Search Paid Search Search Marketing Demand generation Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Rather than being pushed passive messages, the digital audience needs to be pulled into active engagements.