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Content Marketing Focus: Lessons from Steve Allen

Writing on the Web

Here’s what Wikipedia reports: Allen’s first television experience had come in 1949 when he answered an ad for a TV announcer for professional wrestling. I look at the 50′s and 60′s as the beginning of television entertainment. It’s the era of content marketing and the Internet.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

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Reaching Your Audience During that Big Event

Biznology

Image via Wikipedia. When dealing with big events like this one, you might want to fall back on traditional television concepts, such as counter-programming. But the great thing about Internet marketing, is that you need not rely on these tired gender stereotypes. When one channel has the World Cup on, the others don't go dark.

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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Kevin Donovan on Supernova: The Publius Project, The Internets Constitutional Moments. Supernova: The Publius Project, The Internets Constitutional Moments. Television. Recent Comments. James Seng on Wiki Universal Edit Button. Mark on Wiki Universal Edit Button. weblivz on Wiki Universal Edit Button. Plazes Acquired by Nokia.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

It can be word-of-mouth delivered or enhanced by the network effects of the Internet. First some background for those of you who would not stoop so low as to know who Snookie or what the Jersey Shore reality television show is. The video leaked onto the internet and was shared relentlessly amongst the under 35 year-old crowd.

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Do tricky marketing claims really help you as a marketer?

Biznology

Image via Wikipedia. “Drivers who switched to us saved an average of $538.” ” Maybe you’ve seen that claim on TV commercials or online. So it sounds like their auto insurance is cheaper, right? Well, maybe not. This is actually a tricky claim, designed to fool us.

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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

In the past he’s been the editor of the BMJ, chief executive of the BMJ Publishing Group and UnitedHealth Europe, a doctor of sorts, and a television doctor. These sites allow you to store, tag and share links across the internet. He loves making soup, trouble, and marmalade. He’s also a Facebook fanatic. Email This Post.

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