KoMarketing Associates

MARCH 21, 2017

In China, the use of Weibo, a social media platform, is expanding. million enterprise accounts are on the channel, according to a new whitepaper published by Weibo Business Social Media School and Weibo Data Center ( Note: Linked study is in Mandarin. ). Not only are more users getting involved, more than 1.3 million businesses.

Business 125

Business Social Media Internet Marketing Demographics 125

KoMarketing Associates

JULY 13, 2017

Earlier this year, data from the China Internet Network Information Center shed light on how marketers were leveraging popular digital channels overseas. percent of companies in China said their internet market efforts were incorporating mobile marketing efforts.

Allocation 121

Allocation Demand Budget Programs Content 121

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. B2B Sales, Marketing, Social Media & Lead Generation.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

JULY 27, 2016

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. of enterprises had launched Internet-based marketing activities and about half (47.4 Qihoo 360 started from an Internet security company with a broad product line. As of December 2015, 33.8%

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

APRIL 24, 2018

That said, marketers should be careful of blunt retargeting tactics as well as excessive frequency—no one wants to feel like they’re being followed around the internet with an ad they’ve seen multiple times already.”. How can B2B marketers, in particular, improve their integration efforts? About Bethany Gostanian.

Campaigns 189

Campaigns Planning Ad Frequency Mobile Advertising 189

KoMarketing Associates

APRIL 23, 2015

What to Expect : With the explosion of social media and our ability to interact with brands in ways we never have before, it’s really changed the way we discover new things and more importantly, how we search. Here are the session details: Session : Utilizing E-Commerce and Social Media in an Export Strategy. and worldwide.

Conference 120

Conference Peer-to-peer Internet Marketing Newsletter 120

KoMarketing Associates

DECEMBER 7, 2017

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Because Facebook is one of the most popular internet sites in the world, Google and other search engines regularly rank their pages and profiles higher than other sites.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

JUNE 13, 2013

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Social Media Marketing – 608,345 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

MAY 22, 2018

A user could type in a keyword, or browse the internet and see an ad that may or may not be of interest. Social Media Users. With the social media user based expected to grow to 3 billion in 2021 , it has become more and more important to have an advertising presence there. Well, things have changed.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

NOVEMBER 18, 2014

We Are Social’s Social, Digital & Mobile Worldwide in 2014. The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

FEBRUARY 7, 2017

Social media marketing continues to play a critical role in how marketers connect with their target audience. The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. From this survey, no, we did not. Not necessarily. “Not

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

KoMarketing Associates

JUNE 25, 2019

Live streaming over the last few years has proven two things: 1) it can work for almost any brand and 2) social platforms likely prefer live streaming compared to scheduled or traditional types of content. Live video is already a part of the majority of internet users’ lives. Live Streaming. Company news announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

MARCH 20, 2018

In the age of the internet, where consumers communicate directly with companies through social media and reviews can determine if someone buys your product or solution, the customer experience is more important than ever. website, social media, mobile, in person). The problem is customers want a consistent experience.

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

MARCH 10, 2014

Key Takeaway #3: Social media activity has less of an minimal impact in the buyer decisioning process. As heavy social media users ourselves, we were surprised to learn that social media’s impact on the buying process is minimal. Demand Generation Events Internet Marketing Measurement Search Engine Marketing Blog'

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

KoMarketing Associates

MAY 15, 2018

In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. Social Sharing : The case study should be able to be shared easily. Today’s B2B buyers, like most of us, spend a lot of time online.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. This Google Chrome extension logs all HTTP traffic between Google Chrome and the internet. Social Media Tools. However, like any profession, we’d struggle to be successful without tools.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

OCTOBER 17, 2017

Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences. From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.”

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

KoMarketing Associates

FEBRUARY 6, 2014

Social media has long been part of the overall marketing strategy for many companies, 86% of marketers indicate that social media is a vital part of their business. In this post, we’ll take a look at 5 ways to optimize your social presence. Complete Comprehensive Social Media Profile Information. Google+ Pages.

Social Media 120

Social Media Cross-Selling Profiling Twitter 120

KoMarketing Associates

NOVEMBER 8, 2016

If you want to interact with your visitors, you can set event goals like click to call, online chatting, and social sharing. Baidu Analytics provides a comparison insight chart that compares your site visitor data and overall Internet user data. Basic Baidu Analytics Reports.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

JULY 12, 2018

Social media scheduling and listening tool Hootsuite uses a hybrid of these last two options: They offer Hootsuite certification and social media courses. Using specific arms of marketing, like community building and social media, upselling to existing customers is easier when customers feel loyalty and camaraderie with a brand.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Optimize Your Social Profiles.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

NOVEMBER 1, 2018

Identify where and when you want to connect, especially over social, which provides great ways to keep conversations going. Shooting your content blind into the internet, or even aiming it at places where you think you’ll have success, just won’t work. What are their wants and needs? What are their pain points? Be authentic.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

KoMarketing Associates

JANUARY 27, 2014

Here are a few good posts on curating content to get you started: Content Curation Tips: 6 Places to Find Content to Share on Social Media. 86% of IT buyers use social media in their purchase decision process. For many B2B marketers, social media doesn’t seem to be worth the time and money. MarketingProfs. Think about it.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

SEPTEMBER 9, 2013

What are the various internet and mobile phone penetration rates? Is social media truly a global phenomenon that should be taken into account by SMEs seeking to build their global brand? SMX East once again takes NYC by storm this October with over 50 sessions related to SEO, SEM, and social media. What’s Next?

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

MAY 31, 2012

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 9, 2013

This year, search marketers still believe the most important part of the algorithm is links (approximately 40%) and just 7% believe social factors are important in the 2013 algorithm. Janrain’s Social Login Trends across the Web for Q3 2013. Social logins are becoming more prevalent on websites of all types.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

DECEMBER 13, 2018

It can definitely help push your topic from “okay” to “really great and will get shared across the Internet” (no guarantee, though). User engagement and behavior metrics (social shares, time on site, etc.) This tool rates your topic based on length, headline type, and the amount of uncommon, power, and emotional words used.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

KoMarketing Associates

JANUARY 23, 2014

Publishers of the Social Media Strategies Summit collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools they use. 10 of the Best B2B Internet Marketing Infographics of 2012. Related Posts.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. The 5 Worst Stereotypes about Social Media Managers – Michelle Kraker, IMA. While not nearly as talented as Rachel Veznaian , I used to be a social media manager at my previous job.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. Organic Search, Social, Referral, etc.) As a result, if a visitor has a previous traffic source besides Direct (i.e. Interaction vs. Non-Interaction Events.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

KoMarketing Associates

AUGUST 29, 2013

Only 35% of respondents indicated that they are satisfied (or very satisfied) with their online marketing efforts, including just 20% who are satisfied with social media efforts in particular. This could become especially important for providing greater tie-in between content marketing efforts in social media and sales influence.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

JULY 24, 2015

Today’s consumers are seasoned internet users who are not only using it for business, but also several times per day for their own leisure and personal projects. If you haven’t done any social media at all, maybe it’s time to step into the waters. Sleek Design / UX.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120

KoMarketing Associates

AUGUST 27, 2015

This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. The Internet never sleeps, so giving advertisers the ability to monitor ad performance at any time is a huge improvement to the platform. The world of Facebook Advertising is constantly changing. Conclusion.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. The SEO Takeaway is that the improved visibility should drive greater awareness and lead to referral traffic through inbound links and social media sharing. Optimized Service Offerings.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

DECEMBER 30, 2013

Today, we’re providing internet marketing solutions across the United States, Europe, and Asia, and we’re hoping to expand our presence in the new year. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MARCH 21, 2013

Engagement metrics provide guidance to how well are message is resonating with an audience in short term, and whether your content efforts are being accepted in social media circles. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. People Are The Regulators.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

JULY 11, 2013

Social media is part of the reason. Prospective buyers have greater access and ability through social media to research a B2B vendor. Links to company social media assets. This last idea is more of an opinion than recommendation; and it doesn’t have any direct relationship to search or social media. RavenTools.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120