Customer Experience Matrix

NOVEMBER 24, 2016

The system is also powerful in being able to connect to nearly any type of data stream, including social, mobile, and Internet of Things devices as well as traditional structured data. Like arbitration rules in Decision Strategy Manager, the event definitions in Event Strategy Manager can be subtle and complex.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 1, 2009

But the technology is nothing special: a page tag sends the visitor’s IP address to DemandBase, which looks up its owner in standard Internet registries. We discussed social media briefly; they aren’t using social data (e.g. In any case, being free, it's really just a promotion for DemandBase.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

AUGUST 29, 2013

But there’s another set of vendors that look very much like Mintigo, Infer, and Lattice Engines building detailed profiles by extracting data from Web sites, social networks, and other sources. It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.)

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

APRIL 1, 2013

hese are: Internet-enabled business coaches and experts, who are selling books, videos and other products in addition to their personal time; local service providers, such as dentists, home services, and fitness centers; and businesses selling to other small businesses. most clients want either to increase sales or free up the owner's time.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Customer Experience Matrix

AUGUST 22, 2013

Like the others, Infer builds a proprietary database of pretty much every company on the Internet by scanning Web sites, blogs, social media, government records, and other sources for company information and relevant events.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less. The Mintigo results confirm this.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 1, 2017

See Martin Gurri’s The Revolt of the Public for by far the best explanation I’ve seen of how the Internet affects politics.) Voice interfaces don't have so many grand social implications but it’s still worth noting that voice-activated devices (Amazon Alexa and friends) and interfaces (Siri, Cortana, etc.) growth in voice interfaces.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

MARCH 9, 2015

Social networks, mobile devices including phones and wearables, and the Internet of Things will provide ever-more details about the precise situation of each customer during each interaction. Martech targeting techniques will therefore be used in adtech as well. Conversely, some adtech features will become standard martech practice.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

MAY 28, 2008

This is partly because there are so many more transactions, partly because each transaction generates so much more detail, and partly because so much previously hidden data is now exposed on the Internet. The frustration for marketers is that they know this data could be immensely useful, if only they could employ it effectively.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 9, 2009

Social media is the latest stage in this evolution. But I think the primary reason is that search serves as a gateway to other Internet activity—so marketers wishing to drive traffic to their own Web sites need search advertising to make this happen. Thus, social media present a major threat to search advertising revenues.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

MAY 24, 2016

Instead, mobile is simply how things work whether the interaction is on the Web, in email, in social media, by text message, or, for the Luddites among us, by voice. That doesn’t sound too controversial until you realize it means that mobile is no longer a “channel” or a “trend”.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

JULY 9, 2010

You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. Sources can include social media, news feeds, patent registrations and RSS subscriptions. Once the audience is assembled, the site can also deliver the company’s own content and advertisements.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 2, 2010

It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM). This is an important topic, so I thought I’d return for a closer look.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 14, 2019

Readers should be able to track down the original survey reports on the Internet. 987 respondents recruited by email and social media. 91,913 Internet users aged 16-64. I haven't published links because links change too often to be useful. 1 Acquia, Closing the CX Gap: Customer Experience Trends Report 2019. UK, France, Germany.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

MARCH 19, 2015

The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources. businesses into clusters based on similarities in products, technologies used, hiring patterns, news events, social data, and other factors.

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 23, 2011

Here's a quick inventory of strengths and weaknesses: - just about any MRM feature you can imagine: planning, budgeting, project management, vendor management, media buying, content management, creative mark-up, approval workflows, etc.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Customer Experience Matrix

AUGUST 18, 2016

ABM Process System Function Key Sub-Function Comment Identify Target Accounts Assemble Data External Data Vendors gather data from the Internet, private, and government sources (“public” sources) and purchase it from other vendors (“commercial” sources).

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

APRIL 17, 2013

But the Internet has exponentially grown the amount of data available and made it easily accessible. The system scans public databases, company Web pages, and selected social networks to find significant events such as title changes, product launches, job openings, new locations, and investments.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120

Customer Experience Matrix

FEBRUARY 10, 2009

This is a special case of the larger issue raised by the Internet, where professional journalists are squeezed out by volunteers who work for free but may not do a thorough or accurate job.) I think there is a hierarchy of analytical methods for Twitter and other social media. I guess we could call it “The Joy of Demand Gen.”

Peer-to-peer 120

Peer-to-peer Demand Generation Marketing Automation Services Demand 120

Customer Experience Matrix

MAY 27, 2016

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. While opinions about social health differ, I think most people would agree that fragmented communities are problematic.

Personalization 189

Personalization Paid Search Agency Segmentation Marketing 189

Customer Experience Matrix

FEBRUARY 17, 2021

Concerns about disinformation, social media-induced radicalization, lost privacy, and biased artificial intelligence are all part of this. If you’re still reading this, thanks for your indulgence; I know you don’t come to this blog for half-baked social theories. Tech in particular is having impacts that no one fully understands.

Marketing AI 267

Marketing AI Transparency Privacy Budget Programs 267

Customer Experience Matrix

DECEMBER 19, 2016

The resulting, and long overdue, concern about security on Internet of Things devices is just what I predicted frrom Minneapolis Incident. Two particular milestones were last summer’s mass adoption of augmented reality in the form of Pokémon Go and this autumn’s sudden awareness of reality bubbles created by social media and fake news.

Work Management 120

Work Management Marketing Management Guerilla Marketing Tips 120