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Crimson Marketing

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How to Market Smart When You’re Not an IT Expert (featuring Nate Skinner, Chief Customer Officer at Campaign Monitor)

Crimson Marketing

Email marketing, proclaimed a dying tool by some, actually delivers the greatest ROI of any digital marketing solution, including social. Internet of One: The “Internet of Me,” Nate shares, is the concept that “everything needs to be relevant and personalized.”

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The State of Blogging [Infographic]

Crimson Marketing

Text from infographic: Brand spend on blogs and influencers: Brand Spend: 10% digital spend is toward social. internet users report that a blog is most likely to influence a purchase only behind retail and brand sites. Half goes to Facebook, the rest to Twitter and Youtube, with the remaining goes to blogs and influencers.

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Infographic: Mobile Market Domination and How to Adapt

Crimson Marketing

The dominant paradigm of the past, in which desktop or laptop computers were the primary technology for home and business internet access alike, has come and gone. Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. Technology is undergoing a major shift.

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From Persuasion to Participation: The 5 Values for Nurturist Organizations (with Daina Middleton, Twitter’s Head of Global Business Marketing)

Crimson Marketing

That was before the Internet and social media created the sense of connection and transparency that consumers enjoy today. Daina is an expert in social performance and digital marketing solutions, business turnaround, global expansion, digital martech, data and analytics, and company culture.

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20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]

Crimson Marketing

Internet advertising will account for 25% of the entire ad market by 2015. Social media: Social marketing marketing budgets will double over the next 5 years. Email: Email with social sharing buttons increase click-through rates by 158%. Marketing teams will spend $135 billion on digital marketing collateral.

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Why Is No One Paying Attention to My Content on Social Media?

Crimson Marketing

Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. If you want to get ahead in today’s over-saturated market, the answer is social amplification. What is social amplification? Amplification strategy. Is it links, sales, brand awareness, leads or engagement?

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The Buyer’s Journey Is Going Digital

Crimson Marketing

Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. You understand buyer search needs and you’re highly engaged on your social media marketing channels. . The buyer experience is changing. ” Design.