Cliff Allen on Marketing

Trending Sources

How to learn about social media marketing

Cliff Allen on Marketing

The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". And, companies are looking for ways to use social media in their marketing to increase brand awareness and drive traffic to their Web site. On February 25th the Gravity Summit at UCLA will give marketers a full day of guidance on social media marketing.

How to learn about social media marketing

Cliff Allen on Marketing

The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". And, companies are looking for ways to use social media in their marketing to increase brand awareness and drive traffic to their Web site. On February 25th the Gravity Summit at UCLA will give marketers a full day of guidance on social media marketing.

Marketing Trends for 2010 - And What to Do About Them

Cliff Allen on Marketing

Some of the hot marketing trends are rather obvious, such as the growing use of social media. Marketing Opportunity Trend #3: Mobile + Local — Deliver product and solution information to customers at the location where the purchase decisions are being made using mobile devices and local Internet searches. Tags: Social Media Marketing Strategic Marketing Plan

Turning Marketing Strategy into Marketing Program Plans

Cliff Allen on Marketing

In other words, this alignment helps ensure that the strategic marketing plan is actually used to guide the day-to-day marketing programs, such as advertising, public relations, social media, and sales. Centralized marketing teams are on the same local area network and file server, while others are distributed across multiple locations and collaborate using the Internet.

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? account for an incredible 74 percent of all Internet traffic by 2017. LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. Content marketing is having a moment. Introduction 4 II.

The Internet of Things will revolutionize marketing

Biznology

The next frontier in technology is the Internet of Things (IoT)—the connection of everyday physical objects like thermostats, door locks, and household appliances to the Internet. The IoT will follow the same curve we’re seeing with social media and mobile: It will be novel and exciting and really innovative brands will get in on the action as early adopters. Like this post?

Are Instant Messaging Apps the Future of the (Mobile) Internet?

Synecore

Some IM evangelists have gone as far as saying instant messaging platforms represent the future of a mobile-dominant Internet. One reason for this popularity might be the existence of a unique feature: a built-in web browser which allows users to surf the mobile Internet and share content with friends. In other words, to do many of the things people tend to do on the mobile Internet.

The Internet we need to save

grow - Practical Marketing Solutions

We eschewed our normal funny “bit” at the beginning to dive right into a topic that elicited both debate and passion: Is the Internet changing for the better or for the worse, and should businesses care? How has the Internet changed in ways that help us or hurt us? ” Is the “inward gaze” of social media becoming a dead-end for content? ross dawson.

One person can change the world. Thank you, Internet

Biznology

While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Forget Uber or any of those “disruptive” Silicon Valley startups, the Internet is the ultimate disruptor. Thank you, Internet appeared first on Biznology. Right now.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. Internet, and we want to do it every single day. The Internet is what we make it, and we want to make. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. All rights reserved. So was I.

The Internet of Things will be ruled by kids

grow - Practical Marketing Solutions

The beginning of each year is filled with technology forecasts, and for the past several years we have been shoveled quite a lot of projections about the Internet of Things, or “IoT” for short. Let’s put it this way … When was the last time you experienced a problem with the Internet or an Internet connection? Nothing yet. But maybe … just maybe … this is the year. Security.

The Future of the Internet Isn’t the Web

Contently

But this time, Jobs was right, and he nailed the reason why in four words: “Internet in your pocket.” In an article titled “ We Are Hopelessly Hooked ” for The New York Review of Books, Jacob Weisberg captured just how quickly having the internet in our pockets has changed daily life: Our transformation into device people has happened with unprecedented suddenness.

The Death of Internet Marketing and the Rise of Social SEO

grow - Practical Marketing Solutions

Internet marketing as we once knew it is dead. Now is the time of social SEO. The Web Has Always Been Social. From the time the Internet was called the World Wide Web people have been using it to send communications back and forth. The Internet was created as a communication medium not only between computers but between the users of those computers – us.

Seeing Past Internet Marketing Silos

Biznology

Now, as we snap back to reality and you are at your computer on your couch or at your desk, let’s think of the word silo as it relates to Internet marketing. We see how an SEO expert is hired but other areas of the Internet marketing puzzle are ignored. The Internet is not like a farm or crops. The Internet is about integration and everything working in concert.

10 of the Best B2B Internet Marketing Infographics of 2012

KoMarketing Associates

This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Selling Through Social Media to Close More Leads. B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign.

Evangelizing a Content Marketing Program

The news isn't much better on mobile, where Internet usage. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. All rights reserved. Introduction 4 II. Why This Guide 6 III. 16% 2.9%

The Internet of Everything is Here

Biznology

In the technology space, a lot of the hype in 2014 was around cloud computing, Apple’s new offerings, and the Internet of Things. To those unfamiliar with the term, the Internet of Things is simply the name given when smart devices are built into ordinary objects, such as clothing, so that the embedded devices can provide data back and forth from the cloud. Like this post?

Business strategy in a world of many Internets

grow - Practical Marketing Solutions

Quietly, and sometimes not so quietly, changes are occurring in the world that will transform the way we live and work on the Internet. Or, should I say Internets? Maybe, this is the future of the Internet in the Western World, too. world of many Internets. China is exerting internal control o ver virtually every part of its digital world, from hardware to social media.

How Internet Behavior is Changing Around the World [Infographic]

Hubspot

Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. In Iceland, Monaco, and Ukraine, the majority of internet users are using desktop to surf the web. On the other end of the spectrum, most internet users in many Southeast Asian countries are relying on their mobile devices for internet. Check it out.

2013: The Year of Internet Marketing Basics

Biznology

In fact, we treat Internet marketing like a little kid treats Christmas morning. Local Internet marketing – I will make sure NAP data(name, address and phone) are consistent across the Internet. will use social media only in a way that shows revenue impact. will use PPC strategically and not as the cornerstone of my Internet marketing efforts. Yeah for me!

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S.

Stats 125

A story of Internet haters, trolls and malcontents

grow - Practical Marketing Solutions

It was time for us to reflect on the great two-edged sword we all face on the Internet: the historically important opportunity to publish and be heard, and the vulnerability we face to be skewered without compassion … or facts. Overall, the Internet is a good place. In this discussion, we cover … Guidelines for responding or not responding to Internet haters.

How Typography Affects Your Internet Marketing

Sazbean

No, it doesn’t involve massive cuts to social programs or reductions in military spending. On the Internet, some people advise to only use sans-serif. Her articles have been published by Hot in Social Media, Yahoo! The post How Typography Affects Your Internet Marketing appeared first on Sazbean. English: Example of Tahoma typeface (Photo credit: Wikipedia).

No Internet, No Problem: 12 Tips for Staying Productive Offline

Hubspot

lost or panicked when we don't have access to the internet -- especially if it's unplanned. We spend a lot of time on the internet these days: 21% of Americans say they're online "almost constantly," according to a Pew Research Center survey. We're so accustomed to our hyperconnected world that being separated from the internet can stress us out. When you don't have internet.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

High minimal spend; also offers email and social retargeting; known for customer service. Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Tracking Retargeting. Get it?

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

High minimal spend; also offers email and social retargeting; known for customer service. Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Tracking Retargeting. Get it?

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” Social networks are effective at increasing participation —by lessening the level of motivation that participation requires. By Mark Schaefer. Fowler.

Collaborate for the Internet of Customers with 7 Ideas for 2014

It's All About Revenue

Much has been said about the “Internet of Things” but, as Benioff discussed in his Tuesday keynote, behind every device is a current or potential customer. But the “Internet of Customers” idea is, perhaps, a better point of view for marketers to embrace how cloud, social and mobile can help them create and manage more desirable customer experiences.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Infographic of the Week: How Internet Users Spend Their Time Online

Ad Your Comment Here

Did you know internet users around the globe – 30% of the world’s population (PS that’s 2,095,006,005 people!) – visit Google more than any other website, but spend most of their time on Facebook? An infographic from Go-Gulf (via Ragan ) displays more really interesting stats about worldwide internet use. Social networking is the most popular activity online.

The Impact of the Internet of Things on Marketing Attribution

It's All About Revenue

Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. The ‘Internet of Things,’ or capability to connect traditionally unconnected things, (and their data streams) means that omnichannel is only growing more omnipresent.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.

Don’t block me bro: Internet ad blocking takes hold

grow - Practical Marketing Solutions

percent of all Internet ads are now being blocked. To make things worse, Ad Blocker is holding the Internet hostage and extorting money to allow ads through to customers — ads that have already been paid for. We propose that no less than the future of content on the Internet is at stake. Please check out this tremendous resource for scaling social media engagement.

Ads 63

Does your Internet marketing training make you feel dumb?

Biznology

know that I am supposed to be this brandy-new social media guy who can introduce you to the brave new world. You see, the dirty little secret of Internet marketing trainers is that Internet marketing is way more about marketing than about the Internet. I’ll prove it to you. Sales people tell me they don’t know how to use social media to sell. Heretic!

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Some are still around, others fell into obsolescence, but each one of them changed the way users perceived and used the Internet. If page-rank search, blogs, wikis, social networks and microblogging work so well out there, they should just thrive in the workplace too, but we now know for a fact that they often don’t. Internet Marketing Google Intranet WikipediaStay tuned!

Wiki 59

8 Interesting Charts on How the Internet Is Changing

Hubspot

This week, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, released her annual Internet Trends report. This year, internet growth rates are slowing down, but the re-invention of how we use the internet is accelerating. For example, the report reveals how much mobile has been changing internet usage. Internet Ad Spend Is Down. People now spend 2.8

6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report

Contently

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. don’t skimp when it comes to analyzing how the internet shapes the global economy—the 2016 SlideShare comes in at a hefty 213 pages. Internet ad spend grew after years of stagnation. For one day a year, slideshows are cool. Meeker and co.

The Need for an Internet Marketing Strategy

Sazbean

Business (Photo credits: www.roadtrafficsigns.com) While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. An internet marketing strategy creates a plan of action based on your business objectives and audience to make the most effective use of  your budget and resources.