| | | Cliff Allen on Marketing | |  Internet + Social | 5 articles |
| Page 1 of 1 | Previous | Next | CLIFF ALLEN ON MARKETING JANUARY 3, 2010  Marketing Trends for 2010 - And What to Do About Them Some of the hot marketing trends are rather obvious, such as the growing use of social media. Marketing Opportunity Trend #3: Mobile + Local — Deliver product and solution information to customers at the location where the purchase decisions are being made using mobile devices and local Internet searches. Tags: Social Media Marketing Strategic Marketing Plan | CLIFF ALLEN ON MARKETING JULY 17, 2009  Turning Marketing Strategy into Marketing Program Plans In other words, this alignment helps ensure that the strategic marketing plan is actually used to guide the day-to-day marketing programs, such as advertising, public relations, social media, and sales. Centralized marketing teams are on the same local area network and file server, while others are distributed across multiple locations and collaborate using the Internet. | | | | | |
| CLIFF ALLEN ON MARKETING JUNE 14, 2009  Using Marketing Analytics in Strategic Marketing Planning Marketers now need to track user generated content on all of the social media sites, forums, blogs, video sharing sites, and other ways the Internet distributes information about your company and brands. A good marketing strategy is based on good data. Industry and market data. When your industry is growing, your company is probably growing, too. Macro economic trends. | CLIFF ALLEN ON MARKETING FEBRUARY 9, 2009  How to learn about social media marketing The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". And, companies are looking for ways to use social media in their marketing to increase brand awareness and drive traffic to their Web site. On February 25th the Gravity Summit at UCLA will give marketers a full day of guidance on social media marketing. | CLIFF ALLEN ON MARKETING FEBRUARY 9, 2009  How to learn about social media marketing The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". And, companies are looking for ways to use social media in their marketing to increase brand awareness and drive traffic to their Web site. On February 25th the Gravity Summit at UCLA will give marketers a full day of guidance on social media marketing. | |
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