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Buzz Marketing for Technology

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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Additionally, consumers are smarter and savvier in their use of the extensive toolset that the Internet provides to make more informed decisions. Army Chief of Staff. Have your marketing efforts evolved with them?

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What Moneyball Teaches Digital Marketers About Winning

Buzz Marketing for Technology

As brands adapt to keep pace with the changes brought on by today’s demand economy, the budgets and line items need to demonstrate the same agility in order to stay in sync with consumer trends in our growing social and mobile world. When everyone’s way isn’t working for you, find your own path. We’re card counters.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT).

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Successful brands have a holistic approach rather than approaching social media as a stand-alone tactic. Internet users. Never stop testing and learning.

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CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

But these are becoming less and less informative as the world moves at Internet speed. The efficiency of marketing – especially spending on advertising – can be improved by analyzing customer “conversations” carried out across social networks and other channels. There really is an ROI in Social Media – I’ve seen it!

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Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. Cost per Acquisition (the old CPA) has been around since the dawn of the internet. Tags: Social Networking Advertising Facebook.

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Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively.