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Digital Advertising Terms and Jargon Every Marketer Should Know

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FEBRUARY 26, 2024

Unlike historical methods of buying ad inventory that involved price negotiations for ad placements on specific websites, ad exchanges enable instantaneous bidding for ad space available across the internet. Digital ad channels include display ads, social media, email, and mobile in-app advertising. What is an Ad ID (Advertising ID)?

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The Best Email Deliverability Guide Ever

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NOVEMBER 7, 2023

For instance, Google has its customizable tab system that includes categories like Inbox, Social, Updates and Promotions. Microsoft uses its own tab system divided into Focused Inbox, Promotions, Social, and Other. And of course, most major platforms offer users customization options to filter and route emails to their own subfolders.

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B2B Marketing Zone

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Digital Advertising Terms and Jargon Every Marketer Should Know

The Best Email Deliverability Guide Ever

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