• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Internet, Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Enabled by the Internet, prospects and customers are taking control of the buying process and revealing far. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 19, 2014
    [Internet, Social] Facebook Introduces New Search Feature – Should Google Be Worried?
    Privacy settings may inhibit a robust social search experience for Facebook. Because users can’t search the entire platform like Twitter , or the entire Internet like Google, it’s hard to imagine any real volume of search migrating to Facebook in the short term. Social Media Facebook google Search social networking
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 19, 2014
    [Internet, Social] Content Marketing Trend: “Micro-Content”
    Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing  content on social media sites. “You Vine and GrapeStory.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Internet, Social] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    As it turned out, another internet user had purchased the image from the stock photography service and uploaded it to a photo-sharing website under a Creative Commons license. At HubSpot, we constantly try to accompany any links we share on Facebook with visuals, but as our social media manager can attest, it''s not easy.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Internet, Social] An Overview of the Major Google Algorithm Updates of 2014
    Mueller also cited some of Google''s eye tracking research , which found that social annotations like author photos completely changed the way users looked at search results. They cited this change as part of a broader effort to make the internet a safer place. but that doesn''t mean we don''t miss one every now and then. Panda 4.0:
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Internet, Social] Search success hinges on site speed
    Search Engine Marketing Search Engine Optimization Search Marketing Associated Press Bing Firefox Google Google Chrome Google Search internet Web browser Web search engine Yahoo If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. Good luck!
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 16, 2014
    [Internet, Social] How To Build Your Following On SlideShare
    However it’s not just a social media network – it’s also a great asset […]. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience in search and social media marketing. Author information. Ann Smarty. Ann Smarty.
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Internet, Social] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    For instance, with the current magnitude of social media and its potential for influence, blogs and Twitter have increased in popularity and power in the B2B sphere. According to Social Media B2B , companies that blog generate 67% more leads per month than those that don’t. B2B Marketing Social media Content marketing Technology
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Internet, Social] CMO Leadership and B2B Lead Generation Lessons in 2014
    Make “the intelligent connection of people, processes, data and things” Blair Christie, SVP and CMO of Cisco says marketers should really take advantage of the Internet of Everything (IoE). How Social Marketing Has Changed B2B Demand Generation. 'At the start of this year, we started the monthly CMO Spotlight Series.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Internet, Social] FIOS is still the very best internet connection
    'Jeff Ogden of Find New Customer s recently tested internet speed using the popular tool, www,speedtest.net, which is the way he measured speed while hosting Marketing Made Simple TV. Verizon FIOS is the best internet service anywhere and I sure miss it a lot. We love comments (Not SPAM please) and those who share on social media.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Internet, Social] Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014
    cause of frustration or dissatisfaction regarded as trivial, and arising only as a result of the economic and social privilege, access to technology, etc., one taken with a smartphone or webcam and shared via social media. To have a spoken conversation over the Internet using Skype software, freq. Baked potato? Really?). TP, n.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Internet, Social] Internet video killed the TV star. The rise of YouTube for B2B advertising
    As the second largest search engine on the Internet and with three billion new videos uploaded every month, businesses are beginning to come around to the opportunities available to reach their audiences through advertising on YouTube. B2B Marketing Social media Content marketing Communities of millions and brand new stars.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Internet, Social] Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
    To learn more about digital ad fraud and how it affects marketers and agencies, we spoke to a leading digital strategy and social media marketing expert Dr. Augustine Fou , who earned his PhD from MIT and founded Marketing Science Consulting Group in New York City over 14 years ago. How exactly are they doing this? How Impression Fraud Works.
  • SAZBEAN  |  THURSDAY, DECEMBER 11, 2014
    [Internet, Social] How to Utilize Mind Maps to Enhance Your Inbound Marketing
    Dating back to a third century BC philosopher named Porphyry of Tyre , mind mapping is now being successfully utilized online to open new doors to our internet audience. There are even mind maps available on the internet that show you how to mind map. She is a technology enthusiast who loves social media. Bubble.us Marketing
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 10, 2014
    [Internet, Social] The # 1 Reason B2B Marketing Fails (Hint: It’s Not Tactical)
    It’s what gets them on the Internet searching for solutions. This is why social media is so essential. Your customers testimonials and recommendations (likes and shares on social media) are some of the most effective forms of marketing today. 'Content marketing. Digital marketing. Inbound marketing. Outbound marketing.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Internet, Social] 18 Unexpected Formulas to Increase Website Conversions
    When you start thinking about how you can get traffic that''s generated by search to your site, you can store that traffic to generate leads and then use email and social media and content to get people back to the site. Don''t Send Your Store-Bought Traffic to Social Networks. You want to be building that social media network.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Internet, Social] Top Trends in A/E/C Marketing for 2015
    One component is close monitoring of marketing performance data, including web analytics, email analytics, and social analytics. By understanding why certain blog posts, email campaigns, or social shares perform well and why others falter, you can adjust course and improve your marketing success. Social engagement.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Internet, Social] Your competitors are doing SEO
    Finally, every consultant is harping on the importance of social signals in the form of an engaged and engaging social media campaign (and site integration) as well. 'Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s
  • WEBBIQUITY  |  TUESDAY, DECEMBER 9, 2014
    [Internet, Social] How to Use Reddit to Boost Your Marketing through the Roof
    Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. Social Media Marketing content curation Content Marketing guest posts Reddit Scott Masson 'Guest post by Scott Masson. What is Reddit and How Does it Work?
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 9, 2014
    [Internet, Social] What part of selling is the “Human Factor?”
    'I know everyone is so focused on social media and content creation, but that’s only the beginning of the sales cycle. When people identify themselves, who makes the sale – the internet or a person?  Marketing Tips Social Marketing Traditional Marketing daniel pink sales techniques selling tips to sell is human
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 9, 2014
    [Internet, Social] How to make a living on Vine
    He wanted to ask me some questions about the future of the Internet, so I invited him to have a Skype chat. In just a few months, you have become an Internet star. And of course I started making money, not only with Vine, but also Twitter, Instagram and Facebook, because as Vine grew, my other social networks grew too. and then.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Internet, Social] A Beginner's Guide to Creating Visual Content [Free Ebook]
    In 2011, there were over one trillion pages on the internet. We have multiple inboxes overflowing with email, several social networks flooded with real time updates, and one or more mobile devices buzzing and beeping with even more messages. 'We live in an age of information overload. 1,000,000,000,000! Click to Tweet : Check this out!
  • MARKETING ACTION  |  TUESDAY, DECEMBER 9, 2014
    [Internet, Social] Critical Rules for SEO Success in 2015
    study by Outbrain shows that search is the #1 driver of traffic to content sites , beating social media by more than 300%. Your goal is to be the best possible page on the Internet for your target keyword. Perhaps they give you a shout-out in social media and link to one of your pages. Social media. Do Your Homework.
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Internet, Social] Three Stats Marketers Need to Know When Thinking About Smartphones
    You can’t argue with numbers like those, after all: consumers are using their phones for the email, social media, and all other things Internet…but they’re also using them as phones. 'Recently we created an infographic demonstrating the role smartphones have played in transforming retail. Call Routing Virtual Call Center
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Internet, Social] The Stories You Meant to Read This Week, Summarized
    'If you''re anything like me, you wake up in the morning and immediately start reading your email and social feeds. With that in mind, here are some of the top interesting/cool/funny stories that graced my social feeds, IMs, email, etc. I know it''s not good for me, but whatever -- it''s just what I do in the morning.). My point?
  • WRITTENT  |  FRIDAY, DECEMBER 5, 2014
    [Internet, Social] 11 Things to Look for in Freelance Writers
    Here are eleven things to look for when scouring the Internet for writers. Look for an active social presence and guest posts on authority websites. 'Image source. Freelance writers can make or break your business. Hire the right ones and your traffic, leads, and conversions could skyrocket, while you save time and money. Image source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 5, 2014
    [Internet, Social] A stunningly simple path to creative business presentations
    It does not support Internet Explorer. 3) It could also be a useful tool to whip up quick graphics for your blog, website and other social media initiatives without the hassle and cost of the graphic approval process. It does not support Internet Explorer. No more time-consuming hunts for relevant images! It’s free!
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Internet, Social] 20 Social Media Terms for Non-Digital Natives
    'Do you sometimes feel completely out of the loop when you’re in a meeting at work and your social media millennials start throwing out terms like “mentions” and “brandjacking?” wasn’t born with a smart phone in my hand either, but I’ve spent years in the trenches of social media marketing and I’m here to help. Meme (Internet).
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 3, 2014
    [Internet, Social] Is Your Business a Casualty of these Local Marketing Myths?
    'Getting caught in the web of internet marketing myths is easy to do and can leave you hopelessly spinning as you try to rescue your online business presence. Social Media can''t Help my Business. Activity on social sites can also influence where you rank in Google search results. Keyword Stuffing. Read More. Marketing Tactics
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Internet, Social] The Economist & Marketo: Figuring Out The Next Era of Marketing
    Then, the internet showed up, and we moved into an era of transactional marketing – where it was all about the ‘click’ point of interaction. 'Author: Sanjay Dholakia “What a long, strange trip it has been…”. For those of you that are as old as me, you’ll instantly know that quote is from the Grateful Dead’s famous song “Truckin”.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Internet, Social] What is Social Media Marketing?
    guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” The post What is Social Media Marketing?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Internet, Social] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Internet advertising will make up 25% of the entire ad market in 2015. Social Fresh ). Social Fresh ). Social Fresh ).
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Internet, Social] The Top 50 Marketing Blogs on the Internet Right Now (+ Advice From #1)
    hope it will become the definitive (and dynamic) list of top marketing blogs on the internet. We also felt that SEO was expanding so much in scope that it seeped into arenas like social media, content marketing, public relations, and even email. 'If you''re anything like me (and my apologies if you are), you like lists.
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Internet, Social] Top 10 Marketing Techniques for Professional Services
    Traditional, offline networking has been an important part of the professional services industry for some time, but these days crucial relationships are forged more and more often through social media like LinkedIn. Today the Internet allows these ideas to reach a wider audience through webinars and blogs. 3) Blogs and articles.
  • SYNECORE  |  THURSDAY, NOVEMBER 27, 2014
    [Internet, Social] A Thanksgiving Prayer for Digital Marketers
    Big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. The Internet , which offers a limitless playground for us to ply our various talents (imagine where we would be without the interwebs? Digital Marketer''s Thanksgiving Prayer.
  • WRITTENT  |  TUESDAY, NOVEMBER 25, 2014
    [Internet, Social] 9 Data-Driven Tips for Using Images in Blog Posts
    Neil Patel’s research indicates that these types of visual content are super popular among users of social media. They should just tell an interesting story, and be packaged in a way that’s easy-to-share on social media. Remember, readers on the Internet simply don’t need print-quality images to get the picture.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 25, 2014
    [Internet, Social] One person can change the world. Thank you, Internet
    While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Forget Uber or any of those “disruptive” Silicon Valley startups, the Internet is the ultimate disruptor. Right now.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Internet, Social] Drive Social Media Traffic to Your Crowdfunding Campaign
    This is where crowd-funding […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Drive Social Media Traffic to Your Crowdfunding Campaign by Lilach Bullock - Maximize Social Business.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 25, 2014
    [Internet, Social] 5 Ways to Market Your Restaurant in St. Petersburg, Florida
    You might be wondering which method is better – traditional or Internet. Do you need a social media presence? Petersburg, Florida, Business People Like to Socialize. Target your core audience and host a monthly social where your food takes center stage. Petersburg, Florida. You can view the original at.  link]. You bet.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 25, 2014
    [Internet, Social] Thanks (Twitter) Giving (A Great List to Follow)
    I’m also very thankful for the brilliant, insightful, and engaging people I’ve “met” online, and for the social media technologies that make that possible. Lifelong learning has always been vital for career success, but social media has simultaneously made it easier and much broader. Happy Thanksgiving!
  • BIZNOLOGY  |  MONDAY, NOVEMBER 24, 2014
    [Internet, Social] 11 expectations to have from a great SEO proposal
    This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. SEO SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. How do you know? Like this post?
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Internet, Social] As Mobile Conversions Continue to Climb, Ensure You’re on Track to Optimize the Right Channels and Devices
    2014 marked the first time that mobile surpassed desktop Internet usage, and we’re now witnessing a new way it continues to grow: in conversions. People are spending more time with the Internet on their smartphones than ever before: 34 hours per month vs. only 27 hours on their desktop computers ( Nielsen ). money for your business.
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Internet, Social] The Science of Productivity: How to Get More Done in a Day
    While it''s true we''re being pulled into more directions than ever before these days, it''s not just the internet and our bosses and our coworkers holding us back from making the most of our time. 'Time is our scarcest resource, yet we spend so much of it doing things that are unproductive -- usually without meaning to. Just get started.
  • WRITTENT  |  SUNDAY, NOVEMBER 23, 2014
    [Internet, Social] 7 Must-Know Writing Tips [+Examples]
    Since most internet users scan articles rather than actually reading them, long sentences full of big words can hurt your article’s popularity. Any modern list of writing tips would be incomplete if it didn’t tell you to steer clear of the rabbit hole which is the internet. 'Image source. Plan Your Content. Use Shorter Sentences.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Internet, Social] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. 10 Great Social and Web Analytics Tools by Search Engine Journal. ” or “Your new brand is creating more awareness!”
  • SYNECORE  |  FRIDAY, NOVEMBER 21, 2014
    [Internet, Social] Casting a Social Net: How to Get People to Naturally Share your Site on Social Media
    'Getting more people to share content from your website through popular social media avenues such as Facebook and Twitter can boost the success of your website in multiple ways. One way you can make this possible is by including social share buttons in very visible areas on your site. Utilize Tools Like Social Sign-Ins.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Internet, Social] Let the market view in
    Unfortunately, social media, and the ability it provides to locate like-minded individuals, has made this even more prevalent. Invest in a broad program of market research – There are many good social listening tools available and they provide a great perspective. Marketers can be overly swayed by hype and the latest “shiny new object.”
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 20, 2014
    [Internet, Social] WordPress.com and Search Engine Optimization
    But if you look around the internet, you’ll find dubious advice about how to increase your blog’s SERP ranking. We love comments (not SPAM) and those who share on social media, like Twitter, LinkedIn and Facebook. 'All About SEO on WordPress.com, which is what Fearless Competitor is based upon, the blog of Find New Customers.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Internet, Social] A Beginner's Guide to Retargeting Campaigns
    The way that works is you upload a list of the email addresses to a retargeting campaign (usually on a social network like Facebook or Twitter), and the platform will identify users on that network who have those addresses and serve retargeting ads just to them. But in reality, the buyer''s journey is probably not so linear. Awareness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Internet, Social] Impostor Syndrome: How I finally learned I was smart
    For nine years, the competition on the Internet kept me from knowing that I was smart. m the founder of an Internet marketing company. Over the years I attended a zillion Internet marketing and Social Media conferences, where I watched and listened to the “gurus” in the field. 'By Betsy Kent, {grow} Community Member.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Internet, Social] How to Do Competitive Analysis in a Crowded Industry
    The Internet has made information about the competition more accessible for researchers. gather this information from the websites, their social media platforms, from interviews and customer surveys. You can survey your customers to find out which competitors were included in their review. Contact New Incite today.
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Internet, Social] Infographic: Mobile Market Domination and How to Adapt
    The dominant paradigm of the past, in which desktop or laptop computers were the primary technology for home and business internet access alike, has come and gone. Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. mobile-optimized webpage will ensure social shares by mobile users.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Internet, Social] 7 Ways to Promote Your Slideshare Presentation
    It is also a social network, and a platform for marketing visual content in many different forms – which means Slideshare an essential part of a solid social media strategy. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. SlideShare
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Internet, Social] Image Recognition technology is a goldmine for marketers
    From that vast sea of images, marketers can glean nuanced data about social influence, brand sentiment, purchase behavior, and much more. The overlay of geographic and demographic information, combined with the rich insights offered by the social graph, offers marketers a valuable mix of data. am admiring a stranger’s purse.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 19, 2014
    [Internet, Social] Has technology made marketing easier and better, or just faster?
    Before the Internet (and all the data that comes with it) arrived, things were done differently – they had to be. How did it all happen before the internet made it possible to instantly communicate, share documents and measure interactions? The Internet has given huge advantages to marketers. We just need to take the time.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Internet, Social] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    'By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Internet, Social] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    We Are Social’s Social, Digital & Mobile Worldwide in 2014. The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Final Thoughts.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 18, 2014
    [Internet, Social] Is Listening a Lost Art?
    If social media hasn’t taught us anything else, its made it clear that people want to be heard. As the landscape continues to change, prospective new customers armed with the internet and social media now are coming to the table with a whole nother set of questions which we may have to think about before we answer.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Internet, Social] How 4 Companies Find and Create Value from Open Data
    The city of Chicago, for instance, offers a data portal where anyone can access more than 600 up-to-date datasets about anything from transportation and traffic to social services. Pandora- The world’s largest Internet radio service recently granted musicians free access to its data about their biggest fans. Marketing Efficienc
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Internet, Social] 4 Creative Ways to Make Your Website More Personalized
    2) Display different content based on social referral source. Because each device connected to the Internet has a IP addresses , you can use this IP address to get a general idea of where your visitors are coming from. 'We''re now encountering more personalized experiences than ever before. 1) Cater to individual personas.
  • SAZBEAN  |  MONDAY, NOVEMBER 17, 2014
    [Internet, Social] Leveraging LinkedIn for Business
    'With each social media site comes its own set of advantages, characteristics, and user base. This is certainly the case with LinkedIn, a social media site designed with business in mind. Content Social Media Social Networks content strategy digital strategy internet marketing strategy linkedin linkedin strategy social media strategy
  • BIZNOLOGY  |  MONDAY, NOVEMBER 17, 2014
    [Internet, Social] 3 Big trends converging for big branding opportunities
    They grew up in the digital age and have very different values and expectations that will shape our approach to social challenges, employment preferences, and purchase behavior. One of their most important values is social responsibility. maximize shareholder wealth). They are very restless. They are the trend setters for the future.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Internet, Social] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Internet forums. This is where you should hear about social media strategies (linked to the buyer persona’s habits and usage), marketing automation workflows, email newsletters, guest posting, speaking events, etc. Social proof, share-ability. These three questions will have the greatest impact. What is the content’s focus?
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Internet, Social] 26 Ways to Promote Your Blog Post
    To give you an idea how far some marketers go to promote their content, consider that at least one major Internet marketing guru admonishes his followers to put four or five times as much work into promoting a post as they did into writing it. Add social sharing buttons. 'Congratulations! You’ve just published a new blog post. Yikes!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [Internet, Social] Five 2015 digital marketing trends for your consideration
    One of my predictions for 2014 was that the malignant complexity of the web would open the door for more massive Internet security breaches … and unfortunately this prediction came true. think we are getting to the point where Internet safety will be an important and distinguishing point of marketing differentiation.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 13, 2014
    [Internet, Social] Information overload: beyond better filters
    Gmail’s ability to sort out the inbox into Primary, Social, and Promotions is a good start, as not all emails are the same. Social platforms often rely on social interactions such as likes and comments to determine relevance. Internet Marketing Communication email filters Information overload Like this post?
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Internet, Social] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    annually – all the while increasing the number of positive social media mentions by 14.6% For example, the supermarket ingeniously succeeded at Internet-enabled grocery shopping in ways that Webvan—remember them?—could To be blunt, this idea is just wrong. Research shows that businesses effectively using customer analytics enjoy 10.5%
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 13, 2014
    [Internet, Social] Ian Cleary and the Art of Guerilla Networking Success
    Ian has come from nowhere on the digital marketing scene to becoming a well-known blogger, speaker and consultant through Razor Social. He achieved his rapid success by establishing a niche in social media tool evaluation, hard work, and amazing networking success. 'Ian Cleary stalked me and it changed my life. Comments Very true!
  • ENGAGE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Internet, Social] Why the Art of Journalism Is All About Science
    That’s how much data – 115 million 16 gig iPhones at full capacity – that is created each day on the Internet.  Google Trends graph for internet in ‘data journalism’. Data is socially constructed. Or, as the godfather of the Internet,  Tim Berners-Lee told  The Guardian : “Journalists need to be data-savvy.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 12, 2014
    [Internet, Social] Understanding Cookies, Part 1: A Guide for Consumers
    Web servers pass cookies to your web browser when you visit certain sites on the Internet. Some people worry about the social implications about the data being tracked. Others see the Internet as marketing-driven. Internet Explorer. 'Everywhere we browse, every time we buy online, cookies are there, waiting for us.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Internet, Social] Why People Buy Things Online [Data]
    And if you have images on your site, but they aren’t high quality, upgrade them now to appeal to today’s internet buyers. Ratings on social media sites - 30%. The company’s social media presence - 7%. 'Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. Key Findings.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 11, 2014
    [Internet, Social] How To Create B2B Website Content That Sells
    " For B2B Internet marketing and websites, the axiom is "content is king." Blogging is the most effective online marketing tool - more important than social media or any other part of your website. Make content shareable and social - According to social media marketing expert Jay Baer , "content is fire.
  • THE ROI GUY  |  MONDAY, NOVEMBER 10, 2014
    [Internet, Social] Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?
    2) Although new technologies like Mobile, Big Data, Security, Social collaboration, the Internet of Things and the Cloud are hot topics, and they promise to fuel the next big IT investment wave, they are still in the hype cycle, and are not significant enough to affect the annual growth figures - yet. for 2014. Why Change Now?
  • SAZBEAN  |  MONDAY, NOVEMBER 10, 2014
    [Internet, Social] Doing Business on Pinterest
    'As anyone who has invested in Myspace knows, the social media game has no safe bets. When it comes to matters of social media, it’s best to not count anyone out too quickly. Pinterest, who has had its fair share of naysayers, detractors, and otherwise, has established itself as one of the main players of the social media game.
  • VIDYARD  |  SUNDAY, NOVEMBER 9, 2014
    [Internet, Social] How McDonald’s Uses Video to Bust Myths About The McRib
    Most recently, a photo was shared on social media supposedly depicting the less-than-appetizing pre-cooked version of the McRib, and it generated significant controversy. The cornerstone of every good story is conflict – whether it’s good vs. evil, Alien vs. Predator, or social media versus the McRib. It’s great!”
  • FATHOM  |  THURSDAY, NOVEMBER 6, 2014
    [Internet, Social] Manufacturers: Read on Before Finalizing Your 2015 Marketing Budget
    Digital Marketing Manufacturing Uncategorized content content strategy internet marketing Paid Search Search Engine Optimization SEO Social Media Usability 'While you might be a manufacturing marketer, you’re just like any other marketer in a million other industries thinking about budgets for 2015: where do you put all your eggs?
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Internet, Social] Advice on starting and growing an SNS
    Too many folks who are jumping onto the Social Network Services bandwagon lost site of what an SNS actually is, including the real motivations for joining them as a registered member. And when you arrive, there is a cocktail party, and a social, and in the morning there is breakfast, etc. Enjoy! It is a bit of a rant. In that order.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 5, 2014
    [Internet, Social] The Art and Value of Repurposing Content
    When you repurpose content for a social media channel, you access a different category of your fans. Repurposing content for all of the various channels of social media also maximizes your exposure to all the different people who are interested in your brand. What to photograph? What to feature? Read on! Boost your SEO Game.
  • SAZBEAN  |  MONDAY, NOVEMBER 3, 2014
    [Internet, Social] When to Use Twitter Ads for Business
    'For all the great things social media has to offer small businesses, perhaps the greatest might be the simple fact that it’s free. Social Media Social Networks digital strategy Internet Advertising internet marketing strategy social media strategy twitter ads twitter advertising Well, sort of.
  • KOMARKETING ASSOCIATES  |  MONDAY, NOVEMBER 3, 2014
    [Internet, Social] 3 Online Marketing Elements The B2B Organization Should Not Overlook
    Furthermore, the internet has made it easier than ever for small businesses to scale, especially because they have better access to vendors and drop-shipping companies they can partner with to make their products and services available to more people. Size Doesn’t Matter. B2B Can Still Be Localized. Ties To Traditional Marketing Tactics.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 3, 2014
    [Internet, Social] Content Marketing Is The Only Marketing Left
    Social media is not a strategy. It is the evolution of what started with the dawn of the internet and the move to digital, mobile and cloud-based systems of communications. The future of marketing is  owned media and branded content hubs , driving social engagement that fuels paid distribution. This is more than a cliche.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Internet, Social] How to Earn an Ivy league Degree by Wasting Time on the Internet
    Wasting Time on the Internet" is the name of the University of Pennsylvania''s newest English course, which will be taught in Spring 2015 by Professor Kenneth Goldsmith. On Twitter, people shared their thoughts, too: I should''ve gone to upenn ''Wasting Time on the Internet'' Is Now an Actual College Class [link]. The Course. exactly.
  • VIRALLY BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Internet, Social] Is there a skills gap in the boardroom?
    Then came along the internet and it changed everything. Many have started using social media but as a broadcast tool not as an engagement tool and may have attended the odd course via a local social media guru but it probably has not changed sales. That is how it worked for years and it did work, hard work but it worked.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Internet, Social] What the growth of inside sales means to B2B marketers
    Social selling tools. IBM, for example, provides social selling tools and training to its inside sales reps.  Each rep has a web page, containing a social media feed, a video self-introduction, and links to content; some are provided by marketing, and some are selected personally by the rep.  But there are differences, as well.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 29, 2014
    [Internet, Social] Marketing Opportunities on Douban
    'Due to China’s enormous internet population many niche sites have been created. Douban is the main review based social network site in China. He is currently a content marketing coordinator at a Chinese social media marketing agency and a contributor at Advertising@chinaSMACK. Chinese Social Media
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Internet, Social] How to Future-Proof Your Content Marketing Strategy
    There’s no arguing with the fact that the viral content giant has been one of 2013 and 2014’s runaway internet successes. Internet surfers will become accustomed to headlines framed in this way -- even worse, if they consistently receive mediocre results after clicking in, they may come to resent them. Burnout Lesson from Upworthy.
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Internet, Social] Online Ad Spend: Still Rising, Trending Mobile & Social
    That’s the takeaway from the recently released 2014 Internet Advertising Revenue Half-Year (HY) Report from IAB, which shows Internet advertising revenues in the US totaling $23.1 Getting Social. Social media represents another huge growth area for online advertising, with social ad revenue topping $2.9 Takeaway.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 28, 2014
    [Internet, Social] Don’t look now. Here come the post-Millennials
    They don’t care about the functionality of the device as long as it has their apps, is connected to the Internet and has a camera. by Kitty Kilian Related Stories Why Instagram is becoming the dominant social network Mobility, mobile commerce, and the worst apps in the world Are Apple and Google protecting us or the criminals?
  • SAZBEAN  |  MONDAY, OCTOBER 27, 2014
    [Internet, Social] Sharing for Engagement on Twitter
    'Content, as we say in the social media biz, is king. It’s what drives the social media machine, garnering likes, gathering retweets, and being spread virally through shares. Of course, how you share that content is largely determined by which social media platform you’re using. Well, that and cats. Be Concise.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Internet, Social] The Importance of a Good Leadership page – Rob and Deploy Ideas
    He also served as President of North America for Catalina Marketing Services, providing behavioral insights, database marketing and Internet solutions to key Fortune 1000 companies. We love comments and those who share on social media too. It’s at the top of this blog now. Take a look at their Leadership page. No he does not.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Internet, Social] To Prefer or Not to Prefer: You Must Ask The Question
    'Author: Letty Ernst Admittedly, I am a salesperson for Marketing Software, but I’m also a consumer just like you, so I have a feel for what works and what doesn’t on the internet. mean we didn’t have to be best friends, but we could have been social friends or something. So, I decided to check out what it looked like in action.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Internet, Social] Is there a “content pattern” that builds a brand?
    For my audience, this might be how-to articles like “ 25 ideas for your social media network strategy.” Hero content is something brilliant, dramatic, and bold that transcends the normal day-to-day Internet offerings. Case Study: Denny’s flips its audience with a sassy social media strategy. Hygiene Content.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 24, 2014
    [Internet, Social] 4 AdWeek marketing lessons for small businesses
    There are a lot of ways small businesses may feel at a disadvantage next to larger competitors, but social media and other technology-driven initiatives are taking some of that away. Internet Marketing Market Research Adweek kevin spacey marketing mobile users small business Lesson #1: Expand Your Audience. Lesson #2: Set Goals.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 24, 2014
    [Internet, Social] 10 Ways to BOOST Your Social Media Traffic
    'Social media can be an incredible source of traffic. One of the best things about social media is that you get […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation by eduardogaleazzo.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Internet, Social] 5 tips to amplify your YouTube video and get more views
    'We all want our videos to go viral on the Internet, don''t we? YouTube is the second largest search engine on the Internet, full to the brim of content. This set of 7 animations about Social faux pas (we didn’t make this). Ask your colleagues to share it on their social accounts. Especially if your content is good.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Internet, Social] 3 Don’ts of small business content marketing
    Small businesses especially can benefit from tools that used to be the province solely of giant corporations, thanks to the internet. Small is beautiful because small firms can have a more intimate relationship with their clients through both, social media and offline interactions. Don’t neglect the power of social proof.
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Internet, Social] This is Your Brain on Content Marketing
    Though the debate rages on about who should “own” content (PR, marketing, social, communications, your landlord, etc.), As the godfather of the Internet,  Tim Berners-Lee, told  The Guardian : “Journalists need to be data-savvy. 'The marketing landscape is a complex space. Success is equal parts art and science. It Audience Insights.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Internet, Social] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Social media can grease the wheels of your inbound marketing. Except in the case of inbound marketing, it’s social media. Social media is to inbound marketing what WD-40 is to a mechanism that is not moving. Social media is the one tool that is helpful at keeping every stage of the inbound methodology moving. Here''s how.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Internet, Social] Why Is No One Paying Attention to My Content on Social Media?
    'Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. If you want to get ahead in today’s over-saturated market, the answer is social amplification. What is social amplification? Ivan Serrano is a social media, business and marketing journalist from San Jose, California.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Internet, Social] The ole one two three four five six seven punch
    As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. People are so busy. You need to be both patient and persistent.
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