• AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Internet, Social] The 26 Best All-in-One SEO Tool Suites
    Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media. Majestic also has a nice range of other tools like Social Explorer to help you find the most influential Twitter accounts in a niche.” — Robbie Richards. Showcase reviews: Social Media Today, MarketingLand, Inc.,
  • CONTENTLY  |  WEDNESDAY, JANUARY 18, 2017
    [Internet, Social] Infographic: How Boomers and Millennials Use UGC Differently
    Instead, I behaved like an older Internet user, consuming online video while I consumed my food, rather than sharing the experience. A new infographic from Adweek , based on research by Olapic , illustrates the difference in online behavior between boomers and millennials. Social demographics Millennials social media user generated content
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 18, 2017
    [Internet, Social] The fake news lesson for marketers: You will be a victim
    It hadn’t kept its ear close enough to the ground in social channels to pick up on early evidence of concern. And it resolved to become a leader in social media engagement in its industry. Have people active and engaged in major social media channels. Just ask Procter & Gamble (P&G). More detail about the crisis is here.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Internet, Social] How to Detox From Social Media Without Deleting Your Account
    If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. The average user spends almost two hours per day on social media, and it’s safe to assume digital marketers spend even more time than that. How Excessive Social Media Activity Can Affect Your Health.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 17, 2017
    [Internet, Social] Ad Blocking Is Not the Problem, It’s the Symptom
    Doomsday predictions announced the end of advertising— and the internet — as we know it. In a nutshell, users cannot click the X fast enough, and they dread the day their favorite social app will be pressured to monetize with advertisers (which is inevitable for most). In other words, São Paulo was a victim of ad blocking.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Internet, Social] What We Learned From Our First Year on Medium
    According to 2016 research from eMarketer , 86% of time spent on mobile devices is spent in apps rather than internet browsers. This makes Medium an inherently social platform where opinion pieces, personal accounts, or reaction posts often have a stronger performance than on our home blog. That planet is your website. Here we go.
  • CHIEFMARTECH  |  MONDAY, JANUARY 16, 2017
    [Internet, Social] A brief introduction to network science math in marketing
    The field of network science , which is rooted in statistical physics and graph theory , has emerged in recent years to help us understand how complex networks such as the internet form and evolve over time. domains, websites, social influencers), the more likely it is that a newcomer to the network will want to link to it.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Internet, Social] How Publishers Develop and Monetize Audiences with Digital Marketing
    Gates’s essay was filled with bold predictions, but one thing was already clear–the internet was ushering in a new era of content creation. If paid audiences are only shrinking , can Gate’s very first prediction that the “real money on the internet” would be in content hold true? Author: Hally Pinaud “Content is King.”.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 16, 2017
    [Internet, Social] 8 Ways to Increase Traffic to Your Business Blog
    With so much content on the internet, you’ll need tactics much more creative than social media to […]. Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic. If you’re in this situation, it’s time to start thinking outside the box.
  • CONTENTLY  |  FRIDAY, JANUARY 13, 2017
    [Internet, Social] ‘The iPhone Turns Ten,’ and 4 Other Stories You Should Read
    But when you look at the history of the internet’s disruption as a whole, it’s hard to say its legacy is anything but mixed. Is it the job of a technological device to solve today’s biggest social rifts? Selected by Joe Lazauskas, editor-in-chief. But here’s the thing: This dossier isn’t “fake news.”
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Internet, Social] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    furthering the conversations about voice-activation, AI, and the Internet of Things. They can aid in everything from avoiding weak language in emails , to keeping the internet’s distractions at bay. Check out our list of 28 of the best Chrome extensions for social media, SEO, content sourcing, blogging, and more. 5) Plan your content.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Internet, Social] 7 Trends That Will Change Social Media in 2017
    We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. Product demonstration videos on social media. Social Media Daily Canonical
  • HINGE MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Internet, Social] Why Should Webinars Be a Part of Your B2B Content Marketing Strategy?
    While there are many elements to a content marketing strategy – blogging, video marketing, social media, email – webinars can be a big time commitment, both for your firm and for audiences. At its core, there are a handful of goals that your firm’s content should achieve. Increasing your visibility online. They want to educate themselves.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 12, 2017
    [Internet, Social] Why Financial Services Brands Need Content Marketing Now More than Ever
    The options are endless, and like many a Millennial before her facing a decision, the first action item is an internet search. Stymied by the big firms, she instead polls her social media network for a local recommendation. Social media should be a key part of this content strategy. Should she plan for retirement? Buy a house?
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Internet, Social] How to Protect Your Business from Cyberattacks
    Cyberattacks are clearly a major issue for any entity that uses the internet. Back up all your website and social media page content often. Moderate all user comments on your website and social media pages. Your internet searches are redirected. Disconnect from the internet. Guest post by Caroline Black. Top U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 10, 2017
    [Internet, Social] Smart speakers, the streamification of content and big changes ahead
    Artificial Intelligence Augmented Reality B2B and social media Content Marketing futurist Internet marketing IoT Mobile marketing Podcasts The Marketing Companion marketing companion podcasts research trendsYou won’t want to miss this episode. We also get into our new app SlapChat. You need it. We all need it.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Internet, Social] The 15 Best Special-Purpose SEO Tools
    browser plugin that displays, for any page visited, metrics for search results, markup, links, and social shares. Can get backlinks and social share counts from websites and more. ” — Robbie Richards. Showcase reviews: Kissmetrics, Buffer Social. 5) Link Prospector. ” — Social Media Today. ” —  Buffer Social.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Internet, Social] 4 Effective Methods to Increase Your Survey Response Rates
    One thing that can really pique their interest is if they “run into you” all over the internet. Try posting your survey in your social media channels or embedding it into relevant marketing pages. Author: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily. Probably not.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Internet, Social] Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch
    Not to mention hundreds of millions of views on social media. Actress Lisa Valentine Clark dodges arrows, garbage disposal mishaps, and kids jumping from windows in the brand's first infomercial , which has amassed over 20 million views and 243,000 shares on social media since its release in October. what just happened. But hurry!
  • JUNTA 42  |  SATURDAY, JANUARY 7, 2017
    [Internet, Social] This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought
    Artificial intelligence, Internet of Things, and virtual or augmented reality may sound exciting to CMOs, but successful marketers in 2017 will focus on getting really good at the basics. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Content marketing in the news.
  • LEADERSHIP  |  FRIDAY, JANUARY 6, 2017
    [Internet, Social] Who will come out on top in 2017? Mobile or Desktop?
    GO-Globe has put together an infographic that talks about some of the trends relating to mobile internet usage – and what this means for desktop internet usage. Here’s the thing: by 2018, nearly 80% of internet usage will be mobile. Social networking: 21% on mobile and 79% on desktop. exabytes per month. 2018: 14.9
  • ACT-ON  |  FRIDAY, JANUARY 6, 2017
    [Internet, Social] 16 Greats of ’16: The Year’s Best Business Books for Marketers
    The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales. As the world of sales moves farther away from traditional, in-person contact to the cyberspace realm of Internet transactions, marketers need to rethink and revamp their approach to transforming online customer engagement into revenue. Duncan.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Internet, Social] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. Whether they notice it or not, today’s internet users rely on user experience.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Internet, Social] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. Whether they notice it or not, today’s internet users rely on user experience.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 5, 2017
    [Internet, Social] Why Information Overload Shouldn’t Be a Big Marketing Concern
    In fact, most Americans are pretty comfortable in dealing with the information bombardment: according to Pew, 81 percent of adults reported feeling confident in their ability to “use the internet and other communications devices to keep up with information demands in [their lives].” The differentiating factor? Great content.
  • CONTENTLY  |  WEDNESDAY, JANUARY 4, 2017
    [Internet, Social] 3 Ways Brands Can Make Native Advertising More Effective in 2017
    When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. It delivered value to the reader via a report on the Internet of Things. The Daily Beast now gets 90 percent of its ad revenue from native ads. Insist upon clear labeling. Will they feel deceived?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2017
    [Internet, Social] Three New Year Business Resolutions You Should Steal
    During that period I’ve learned that I’m nothing but a number to a big social network. So if a social network like Instagram disables me for good, I won’t face career extinction. Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. But there’s one problemo. You get the idea. overthought.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 2, 2017
    [Internet, Social] Entering Protopia and a world of continuous marketing disruption
    The 1980s saw the dawn of the Internet and mobile technology but change from a marketing standpoint was incredibly slow. In fact, most business leaders at the time viewed the internet as a passing fad and saw no commercial value in it. By the mid-2000s we witnessed a true information revolution enabled by smartphones and social media.
  • I-SCOOP  |  THURSDAY, DECEMBER 29, 2016
    [Internet, Social] The forgotten essence of a smart city and community
    While smart cities are inevitably linked with the Internet of Things (IoT) nowadays, a smart city vision is about more than that. Smart city projects can even happen without the Internet of Things since part of the essence of smart cities is leveraging the appropriate technologies to improve quality of life in cities in general. […].
  • BIZNOLOGY  |  THURSDAY, DECEMBER 29, 2016
    [Internet, Social] What am I supposed to do with all this data?
    Social data (influencers and share of voice). Social Data (influencers and share of voice)—What are the hot topics the top influencers are discussing? Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. So how do you sift through the noise? Tough to do!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 29, 2016
    [Internet, Social] In case you missed it, the best marketing posts of 2016
    Are you ready for the mega-shift from social media to private media? 15 Amazing ways social media is changing the world. Inspired by new research, I loved this practical and even startling view of the real world of social media. In 2016 I had the honor of being the closing keynote speaker of Social Media Marketing World.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 28, 2016
    [Internet, Social] How the Internet of Things Is Changing Marketing Attribution
    So it should logically follow that the Internet of Things, with its mountains of new, behavior-rich data, has the potential to turn merely competent marketers into digital savants using innovative marketing technology to power insights that seem downright futuristic. Marketing data paints a picture. It comes from everything. Marketing ROI
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Internet, Social] How to Harness the Power of Social Media
    When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. However, social media marketing isn’t as simple as a lot of business owners anticipate.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 27, 2016
    [Internet, Social] My Best Biznology Blog Posts of 2016
    Take your bloggers and social media influencers to lunch. Becoming a reddit Internet sensation. Launching your social campaign with guns blazing! Exploit the hours employees spend on social media. Search + Social = Online Reputation Management. Everyone’s doing clip shows this late into the year.
  • ACT-ON  |  TUESDAY, DECEMBER 27, 2016
    [Internet, Social] The Crash Course in Mobile Content Every Marketer Needs Now
    Here’s why: There’s more traffic on the Internet from mobile devices than from desktops. Over 31 million US Internet users will only go online via a mobile device in 2016. Is it possible there are apps that are used more than the big social media apps? Messaging apps have silently taken over a massive chunk of Internet activity.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 23, 2016
    [Internet, Social] A Guide to Advertising on Facebook
    When it comes to social media, small businesses lean heavily on Facebook. internet page views happen on Facebook ; and more than 40 million small businesses maintain active Facebook business pages to share photos, videos, and news about their products and services. Social Media Facebook Facebook ads Social Media Marketing
  • BIZNOLOGY  |  THURSDAY, DECEMBER 22, 2016
    [Internet, Social] 10 Marketing trends to watch for 2017
    Mobile devices are the source of more traffic on the internet than desktops. Visuals are so important to all of your marketing efforts, not just social media. After spending the time and effort to develop the best content, it can often be lost and never seen when you post it across social channels expecting organic content to go viral.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Internet, Social] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Social Media. With tons of ideas on the best ways to use social media to boost your success, this blog will not disappoint. Learn all of the basic about social media, strategies, and marketing on your accounts. Do you need help with planning on when to post on social media? Peg Fitzpatrick is a queen of social media.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 21, 2016
    [Internet, Social] 4 Hard Truths I Learned Covering Marketing This Year
    Trader Joe’s isn’t on social media and rarely advertises. The internet disrupted many traditional marketing truths, and there’s been a battle ever since. When you spend most of your life thinking about marketing, you start to see the world differently. You look at ads and say, “What the hell were they thinking?”
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 21, 2016
    [Internet, Social] The When, Where & How of Using GIFs in Content Marketing
    Social networks. They’ve become one of the internet’s primary languages. Integrations with social networks make it easy to share GIFs across major players like Twitter, Facebook and Instagram. Best Practices content content marketing gifs imagery social mediaThey’re everywhere now. Slack channels. Emails. Articles. link].
  • HG DATA  |  WEDNESDAY, DECEMBER 21, 2016
    [Internet, Social] A 12 Step New Year’s Resolution Plan for Startups in 2017
    But at 180 companies with a cumulative valuation of $645 billion , can the market really support this enthusiasm?  Is the ‘platform shifting’ mania driving so many of these new economy darlings just the current decade’s replaying of ‘it’s all about eyeballs’ that defined the internet craze of the early 2000s? million. Working. Together.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Internet, Social] How to Cultivate a Culture of Testing
    Being a millennial myself, I grew up in a time where all of the information I could ever want is an internet connection away. We swap headlines, formatting, social messaging, and images. Another popular analogy is the ‘Goldilocks effect.’ Is your campaign too hot, too cold, or just right? It’s happened to us more than once.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 19, 2016
    [Internet, Social] The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017
    The resulting, and long overdue, concern about security on Internet of Things devices is just what I predicted frrom Minneapolis Incident. Two particular milestones were last summer’s mass adoption of augmented reality in the form of Pokémon Go and this autumn’s sudden awareness of reality bubbles created by social media and fake news.
  • BIZNOLOGY  |  MONDAY, DECEMBER 19, 2016
    [Internet, Social] How storytelling can shape the corporate brand and culture
    This “first digital generation” thrives on social media, which is different from traditional media mainly in that it involves a one-on-one conversation that begs for engagement, versus the one-to-many in mass marketing. Call this extreme clutter and volatility. Storytelling is ageless and remains the most powerful form of persuasion.
  • JUNTA 42  |  MONDAY, DECEMBER 19, 2016
    [Internet, Social] Five Content Marketing Trends to Watch in 2017
    As Robert Rose and I covered in a recent This Old Marketing podcast , CNN bought the social media app Beme owned by YouTube celebrity Casey Neistat who amassed 6 million followers through his video blog. Trend 3: Backlash against social platforms. Email Industry News and Trends Influencer marketing Print Social Mediajoepulizzi.
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 17, 2016
    [Internet, Social] Vine Is Dead. Which Mobile Media Channels Are Up Next on the Chopping Block?
    When Twitter announced earlier this year that it was pulling the plug on video-looping platform Vine, devoted fans of the social network were shattered. Vine, meanwhile, benefited from the presence of influential users who created content consistently and helped nurture engagement on the social network. Marketing Social Media
  • JUNTA 42  |  SATURDAY, DECEMBER 17, 2016
    [Internet, Social] This Week in Content Marketing: Is It Content Marketing or Sales Collateral?
    Pursuits with Enterprise will use a combination of search, paid social, email, and digital advertising to build awareness and drive traffic. Content Marketing Examples Industry News and Trends PNR Social MediaPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Internet, Social] The 6 Biggest Marketing Storylines of 2016
    The internet changed all that—and we’ll look back at 2016 as the year that digital officially assumed the mantle. We used to talk about social media as a group. ” Big martech flirts with big social. For more than half a century, TV had been the primary advertising medium for marketers. So what happened? Censorship.
  • ANNUITAS  |  FRIDAY, DECEMBER 16, 2016
    [Internet, Social] 3 Core Elements to Stay On Top of When Launching a Website
    While doing your testing, it’s important to download different internet browsers and do a spot-check to make sure everything looks how you want it to. 3rd party site integrations such as marketing automation, sales CRM, SEO plugins, social plugins, etc. Content. Losing assets. Wrong content/media in the wrong location on the site.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Internet, Social] 63 Digital Advertising Terms Every Marketer Should Know
    Ad Exchange : A technology-facilitated marketplace that allows Internet publishers and advertisers to buy and sell advertising inventory in real-time auctions. With an ad exchange, an auction is conducted in real-time, providing instantaneous bidding for ad space that’s available across the Internet. Carmax banner ad. An overlay ad.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 14, 2016
    [Internet, Social] R.I.P. Journalism: Why 2016 Sucked for Digital News
    Legacy publishers are going head-to-head with newer digital-born outlets – and all news outlets, new and old, are competing with social media. Nearly half of Americans use social networks as their source for news, with Facebook being the most important platform for this (more on the ramifications of this later in post-election US).
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Internet, Social] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate. So, be sure to make your content easily shareable, so it can get plenty of social shares, and get lots of inbound links to your content. Employee Social Media Advocacy.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 14, 2016
    [Internet, Social] Yes, Some Social Media Platforms Are Better for Your Brand than Others
    For marketers juggling a million different tasks and to-do lists, social media platforms can feel like pieces of hay: on its own, each one is lightweight and manageable—but collect enough, and suddenly you have a bale too huge to lift. The Economist learned a valuable social media lesson the hard way. Marketing Social Media
  • ACT-ON  |  WEDNESDAY, DECEMBER 14, 2016
    [Internet, Social] How the Internet of Things Is Changing Marketing Forever
    This is just one example of how the Internet of Things (IoT) will impact people’s lives in the future, but IoT will also change marketing as we know it. The Internet is widely available everywhere, from the airport to the local coffee shop and even the gym. Perhaps they interact mostly through online channels or social media.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Internet, Social] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    You’ve probably already spent a lot of time creating videos for your website or social media channels. Why Social Feeds. B2B and consumer marketers alike are seeing the value of social media marketing , with 67.4% of internet users worldwide on a social network this year. After all, with 215.3 Dynamic Surveys.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2016
    [Internet, Social] From Punny to Just Plain Clever: 11 Hilarious Holiday Cards for Marketers
    But there are still some people in our lives -- ahem, Mom -- who seem to think that we just write stories and draw pictures on the internet all day. Or this one, which turns social sharing buttons into dreidels. Marketers work hard, amirite? mean, we don't do that every day. And when it comes to holiday cards, just make us laugh.
  • CHIEFMARTECH  |  SUNDAY, DECEMBER 11, 2016
    [Internet, Social] 5 Disruptions to Marketing, Part 3: Vertical Competition
    Internet services, such as social media, with which martech and adtech interface. For a while, Internet Services have been the strongest players in the vertical digital marketing chain. Click the image above for a larger version of the illustration. AR, MR, VR, IoT, wearables, conversational interfaces, etc.
  • B2B MARKETING INSIDER  |  SUNDAY, DECEMBER 11, 2016
    [Internet, Social] The Future of Social Media
    Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services and buy goods, etc. Social Media
  • CONTENTLY  |  FRIDAY, DECEMBER 9, 2016
    [Internet, Social] ‘The Necessity of Credibility,’ and 6 Other Stories You Should Read
    Really what I’m saying is free speech is necessary, but the dark corners of the internet shouldn’t get off on its existence. This week, Joel Stein caught my jaded attention with his profile of Imzy, a Reddit-esque social network that thrives on kindness. Behind every internet trend is a group of teens.
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Internet, Social] Interesting Infographics: Create a Killer Social Media Strategy
    Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. So what’s the best way to approach social media? Invest on getting more social followers.
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Internet, Social] Who Will Win the War for TV Ad Dollars?
    “It’s inevitable and already starting to occur,” said Rahul Chopra, CEO of NewsCorps social news agency Storyful. The potential migration of TV advertising to digital platforms gets to the core of what makes the internet such a transformative force for the business world. Millions of people watch it. So what happened?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Internet, Social] 10 Trends That Defined Digital Marketing in 2016
    Increased Social Search Functionality. Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. For marketers, social search is exciting because it allows for brand content to be discovered organically. Even the print ads set social media on fire.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 8, 2016
    [Internet, Social] How Millennials in the Workplace Are Revolutionizing Marketing
    After all, Millennials are tethered to their internet-powered devices and social media networks, and it makes sense that they would readily embrace digital marketing vehicles when creating their own budgets. On social media, Millennials are also more active. Social and video are natural content strategy allies.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Internet, Social] 28 of the Best Chrome Extensions for SEO, Productivity & More
    For all of the greatness that the internet affords -- cute animal videos , GIFs , and interesting blogs -- I think its biggest downside is how distracting it can be. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. Social Media. 1) bitly.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 7, 2016
    [Internet, Social] How to Prevent a Live Q&A from Turning into a #BrandFail
    Moderation is especially important for brands that have less-than-satisfied customers by nature of what they do – internet/mobile service providers, financial institutions, and public transit commissions come to mind. If you’re worried that your Q&A will go awry, stay off of social tools that prevent any form of vetting.
  • CONTENTLY  |  TUESDAY, DECEMBER 6, 2016
    [Internet, Social] State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful
    While this realization is a good thing, many brands have started drifting asleep and flooding the internet with the same generic zombie content as everyone else. Once anyone could produce music and put it online, the internet exploded with zombie tunes. It’s proof that mediocre content just doesn’t work—on social or search.”
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 6, 2016
    [Internet, Social] Adding Art to Words: How emojis can brighten up your emails
    Emojis, as you are surely aware, are the ubiquitous faces, icons, and other colorful pictures that adorn every phone and email, text, and social media app in existence. “When words fail, emojis speak” is an oft-quoted truism of the internet. Use emojis in subject lines. Use emojis in body copy. Don’t forget to test.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Internet, Social] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    Dan York reports on the Internet Governance Forum this week in Mexico, a panel last week on Internet fragmentation (which communicators don’t want), and WordPress’s move toward promoting more SSL/TLS. Steve is a Forbes top 50 social media influencer. Episode 64 of the #FIR podcast is up. Is it time to stop measuring engagement
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Internet, Social] The 24 Best Visual Content Creation Tools
    Design tool for custom images, presentations, and social media graphics. tool to help rapidly create graphics for social media, ads, blogs, and more using pre-made templates, a database of free photos, fonts, and vector graphics. Sample review:  “Design engaging images for your social media posts for free. Pricing:  free.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Internet, Social] ‘China Turns Big Data Into Big Brother,’ and 4 Other Stories You Should Read
    The internet’s early promise as a facilitator for free communication and commerce is under immense strain. New York Magazine: Maybe the Internet Isn’t a Fantastic Tool for Democracy After All. Selected by Craig Davis, editorial intern. And the results can be a wake-up call. Selected by Jordan Teicher, senior editor.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Internet, Social] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    We use social media and SEO for organic search. You’ll start to see a gradual rise, particularly as your email list grows and long-tail search and social traffic give your publication a continued boost. Social: 9,000. Social: 10,000. Social: 13,000. You build a loyal audience through email and social.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Internet, Social] 3 Neglected Content Distribution Trends You Should Test in 2017
    Great content has to find its audience, and the content itself only has a limited influence on its own potential to be circulated around the Internet. Email is one way to do it—and take it from the experts: despite being ancient in internet years, email’s value in distributing content isn’t going anywhere.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Internet, Social] 6 Ways to Get Inspired to Create Content
    It’s so easy to get buried in blogs, social media, and other digital channels that we forget to look up now and then. Gary Dek is an internet entrepreneur who writes about blogging at StartABlog123. Prior to the internet and Google, artists would seek out libraries, book stores, galleries, and museums to help inspire creative sparks.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2016
    [Internet, Social] Animal Influencers: The Stories Behind 11 Famous Pets on Instagram
    They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands. According to Create&Cultivate , social media influencers (animal or otherwise) can expect to earn around $3,000 per sponsorship deal when they hit between 150,000 and 250,000 followers. Maybe.
  • CONTENTLY  |  FRIDAY, DECEMBER 2, 2016
    [Internet, Social] ‘China Turns Big Data Into Big Brother,’ and 4 Other Stories You Should Read
    The internet’s early promise as a facilitator for free communication and commerce is under immense strain. New York Magazine: Maybe the Internet Isn’t a Fantastic Tool for Democracy After All. Selected by Craig Davis, editorial intern. And the results can be a wake-up call. Selected by Jordan Teicher, senior editor.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [Internet, Social] Automated Behavioral Segmentation: Personalized in Real Time
    You can thank the social media revolution for the change in the way we use and experience the Internet. Indeed, Automated Behavioral Segmentation: Personalized in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. Personalizing the content makes this a reality.
  • SNAPAPP  |  FRIDAY, DECEMBER 2, 2016
    [Internet, Social] Creativity Hacks: 9 Ways to Find Inspiration
    modern example of this is Cuba, where complications from the embargo and national policy have forced average citizens to think creatively about technology, from using bananas to mitigate a radiator leak to circumventing internet scarcity by running a series of cables through neighborhoods, thus creating an intranet. But Boxes are everywhere.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Internet, Social] 31 Influencers to Follow in 2017: A Social Countdown
    Author: Ellen Gomes If you’re like me, you’re always scanning the horizon (or the internet…to be realistic) for the next big thing. Join us for the #marketocountdown on our social channels ( Twitter and Instagram ) and see a new influencer revealed each day as we count down to New Year’s. Or someone we missed?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Internet, Social] Case Study: Using influencers to quickly build an audience for your content
    Today, anybody with an Internet connection can create content and have the opportunity to have a voice, create power, and find an audience. So I was building on this weak social relationship from the Internet and I was becoming a real human being to him. My social media audience exploded all at once. By Mark Schaefer.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Internet, Social] Here's An Industry Comparison Of The Most Widely Used Marketing Channels
    Close Look At The Most Popular Marketing Channels For The Software, Internet and Technology Industry. This is consistent with our intuition as B2C companies invest heavily in brand advertising with video ads, display ads, retargeting, social media, and paid search. How The Marketing Channel Data Is Generated. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Internet, Social] Three drastic marketing changes ahead for 2017
    For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented to survive and thrive in the online world. Contrary, on social networks, you give away power and are susceptible to their rule changes.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Internet, Social] 11 Examples of Facebook Ads That Actually Work (And Why)
    Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year! Social proof, anyone?). This social proof makes me more likely to click and read the article. Have you ever seen ads follow you across the internet after visiting a certain website? Source: Facebook.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Internet, Social] 10 Examples of Facebook Ads That Actually Work (And Why)
    Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year! Social proof, anyone?). This social proof makes me more likely to click and read the article. Have you ever seen ads follow you across the internet after visiting a certain website? Source: Facebook.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Internet, Social] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Sure, we had the internet, but it was  slow. Of course, as I said, we had the Internet in those days, so there we were able to access online resources, too. This organization delivers timely information and insights through their website, email newsletters, eBooks, social media, virtual events, and webcasts. MarketingSherpa.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [Internet, Social] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    The system is also powerful in being able to connect to nearly any type of data stream, including social, mobile, and Internet of Things devices as well as traditional structured data. My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. But some older systems qualify as well.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2016
    [Internet, Social] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    But explaining it requires some fundamental knowledge of how technology, marketing, and the internet work. Instead of a telemarketer was calling to sell you spoons, I create stuff that someone looking for information about spoons might be searching for on the internet. When are you getting married?" When am I getting grandchildren?"
  • ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Internet, Social] Menu-Planning Your Marketing Mix
    Social is basically its own category. At this stage of menu planning, my dining room table is usually full of dog-eared magazines and Internet printouts and stacks of cookbooks. I’ve got a visual plan in my mind of what the meal will look like – and in what order it will all be served. And eating. Are you with me? First things first.
  • CONTENTLY  |  TUESDAY, NOVEMBER 22, 2016
    [Internet, Social] Why Publishers Are a Huge Threat to Ad Agencies
    Back in the days of Mad Men , agencies were bulletproof institutions. Nobody had to question how things worked. Account managers dealt with clients, creatives created, and everybody smoked. But once the digital revolution hit a few decades ago, the traditional agency model splintered into an array of concentrated niches. It’s time to move on.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 22, 2016
    [Internet, Social] What Does Your Amygdala Have to Do with SEO Strategy?
    It’s true—there is an inherent link between human emotions and the way that people connect with and research brands on the internet. People get very excited about social, because it’s ‘hip,’ but search drives the majority of traffic and sales.” Use more social listening tools. Marketing SEO
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Internet, Social] A business case for diversity in digital transformation
    Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. To me that is just proof of how profound the internet has upended not only business models, content distribution, and consumer behavior, but also the workplace skill set hierarchy as we know it.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Internet, Social] How Your Content Marketing Can Get an Extra Lift From Influencers
    The internet is no different. Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. Hollywood has celebrities, fashion has models, and business has its moguls.
  • VIDYARD  |  MONDAY, NOVEMBER 21, 2016
    [Internet, Social] Why the Video Platform Reigns as the Best of Internal Communications Tools
    You’re using email, communicating on your company intranet or social platform…you’re trying to strengthen your strategy with all the best internal communications tools. If you’re on an internal communications team, you’ve probably felt at some point that you’re in a bit of a thankless job. But why? But are you using video? Let us know!
  • VIDYARD  |  MONDAY, NOVEMBER 21, 2016
    [Internet, Social] Why the Video Platform Reigns as the Best of Internal Communications Tools
    You’re using email, communicating on your company intranet or social platform…you’re trying to strengthen your strategy with all the best internal communications tools. If you’re on an internal communications team, you’ve probably felt at some point that you’re in a bit of a thankless job. But why? But are you using video? Let us know!
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Internet, Social] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Did you know that, on average, smartphone users touch their phones 2,617 times each day? In other words, we're leaning on our mobile devices more than ever before. We're glad you asked. What is AMP?
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Internet, Social] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    But instead of keeping this info totally internal, it uses the trends and statistics to create interesting, data-driven posts that are also extremely popular on social media due to the compelling topics. Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. The result?
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Internet, Social] 5 Trends Shaping the Future of Accounting Marketing
    Buyers are using online search and social media with increasing frequency for all kinds of professional services purchases. These behavioral changes are partly driven by the evolution of the Internet. Like it or not, accounting marketing is changing. How buyers search for accounting services is changing. No more. ” 2. It’s free!
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Internet, Social] ‘Your Life Will Be a Video Game,’ and 3 Other Stories You Should Read
    But just as Twitter introduced new tools to combat harassment, the social network once again finds itself in hot water. In this case, the tweet went to users who followed accounts “related to fighting racism and supporting social justice.” ” The Ringer: How the Social Media “Echo Chamber” Morphed the Election.
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