• MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Internet, Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Enabled by the Internet, prospects and customers are taking control of the buying process and revealing far. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Internet, Social] How to Create Irresistibly Shareable Content
    Every now and then, a piece of content goes absolutely viral on the internet. What happens from the moment you first see a headline to time you share it across social media platforms? Remember: Headlines not only attract new readers, but they will appear in front of your existing audience, whether on Google or social media.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Internet, Social] A Mindset Shift for AEC Professionals
    The Internet is, after all, far less tangible than the physical structures and components—not to mention the relationships—around which AEC firms build their businesses. Social Media. About 57% of buyers check out your AEC firm on social media before committing to a particular provider. Online marketing works. Video.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 1, 2015
    [Internet, Social] Social Content Marketing is Your New Fundraising Rocket Booster
    Social content marketing’ is the terminology I use for the type of marketing everyone must do today to stay in business in our increasingly networked world. Human beings have always been social animals. CFRE contributes a monthly column on Social Media and Nonprofits. Social Media and NonprofitsAuthor information.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 30, 2015
    [Internet, Social] 8 Things Your Website Needs to Increase Traffic and Sales
    The problem: More people now access the Internet on mobile devices than personal computers, which means you’ll want your customers’ mobile visits to your website to be seamless. Social media icons on your website. The problem: You’re having a hard time building your social media following. mobile version.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Internet, Social] Facebook content strategy is a time bomb for inbound marketing
    Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. You get the point. Really. The goal of inbound marketing. The game is changing.
  • HUBSPOT  |  SUNDAY, JUNE 28, 2015
    [Internet, Social] The 100 Most Popular Emojis on Instagram [Infographic]
    The internet can seem like a cruel place some days. Social Media DailyThis post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Unkind comments and Twitter spats are common, and publications are known to use a person's most embarassing moment as a driver for clicks and views.
  • VIDYARD  |  THURSDAY, JUNE 25, 2015
    [Internet, Social] Why Video and Visual Marketing is Everyone’s New Best Friend
    But B2C, well, they churn out exciting real time video responses to trends, engaging ads, edgy social campaigns, and fun contests. They also make those popular videos that get passed around the Internet like miniature Hollywood productions. Promote your YouTube channel on your site and social platforms. You guessed it, video.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Internet, Social] Does Modern B2B Lead Generation Really Work?
    With the rise of the Internet however, the world of information scarcity for the buyer has all but vanished. Today, buyers can access a variety of information resources through search engines, social media and other online channels. According to Google, 71% of people use the Internet for their business purchase decisions.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 24, 2015
    [Internet, Social] 4 Non-measurable actions every business should take
    Today’s consumers like to seek out businesses on social media and have their questions answered and concerns alleviated in almost real time. This means that social media monitoring needs to be part of your business strategy, even if you don’t make an instant buck doing it. Post quality social media content. Yes, it can.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Internet, Social] 3 Ways to Make FOMO Work for Your Ecommerce Company
    From the ability to keep up with live news and friends’ social feeds to making purchases from wherever we are, the internet has both created that fear and given us ways to appease it. Fear of missing out, or FoMO, is a very real emotion that has gripped the world. You can use that fear to encourage sales on your ecommerce site.
  • SYNECORE  |  TUESDAY, JUNE 23, 2015
    [Internet, Social] 4 Tips to Create an About Us Page that Converts
    It gives your business a chance to break down the facade of anonymity of the Internet and show it’s human side. Each of our employees has his or her own picture, social media profile links, and a witty (but brief) bio. According to Moz , the About Us page is one of the most frequented on any website. Company History Timeline.
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Internet, Social] Google has carnal knowledge of social
    Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet. Google has deep access to a large handful of social networking and bookmarking platforms, including reddit, Facebook , and others. The post Google has carnal knowledge of social appeared first on Biznology. This is no longer the case.
  • WEBBIQUITY  |  TUESDAY, JUNE 23, 2015
    [Internet, Social] 21 Spectacular SEO and Search Marketing Stats and Facts
    Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and  and B2C Web sites, while paid-search drives 10% (and social 5%, on average). Total internet advertising spending is growing 16% per year. How can marketers get the most out of search? eMarketer ).
  • BIZNOLOGY  |  MONDAY, JUNE 22, 2015
    [Internet, Social] 5 Low-cost tools that make content creation easier
    There were 394 results for the search term [internet of things]. CoSchedule collects data from social media sites and shows how many times an article was shared. Plus, you can easily set up social media broadcasts for new as well as older posts. Once upon a time, web writers relied more on guesswork than data. Plugin. SEMRush.
  • HINGE MARKETING  |  FRIDAY, JUNE 19, 2015
    [Internet, Social] Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position
    However, with the rise of the Internet, social media, and content marketing, firms are now competing not only around similar services, but are also competing for thought leadership space. In a recent post , we established that having true, relevant, and provable differentiators will help your firm take the lead in the marketplace.
  • BIZNOLOGY  |  THURSDAY, JUNE 18, 2015
    [Internet, Social] Periscope Up: Is Live Interactive TV (Finally) Here?
    Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. And yet, more than 20 years later, despite dozens of social networks, YouTube and GoPro, we still don’t have a satisfying solution with mass appeal. It’s a disjointed and frustrating experience.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Internet, Social] Why Millennials Are Resistant to Advertising and Politics
    What makes Millennials so challenging is their level of trust in brands and politics, driven primarily by the internet which lets them better judge transparency, credibility and authenticity.  social networks), they will more likely become a loyal customer. The answer for marketers is to engage, not “sell’ to Millennials. our kids). 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 17, 2015
    [Internet, Social] Should you create different social media posts for international clients?
    There are two reasons I can think of that may explain this difference: When it comes to the internet, we’re still on the dark side of the moon. Different social media posts for international clients? Mars Dorian  draws funky illustrations and pens sci-fi thrillers for the Internet Generation. moment. You can’t. Forget it.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 16, 2015
    [Internet, Social] Brand Journalism: What Does It Mean For The Healthcare Sector?
    Technologies such as digital TV, mobile Internet and social media have transformed how consumers engage and evaluate credible, newsworthy content. The communications team uses a two-tiered approach to brand journalism, focusing on delivering content via company-owned social media channels as well as earned media.
  • BIZNOLOGY  |  MONDAY, JUNE 15, 2015
    [Internet, Social] What Google Really Doesn’t Want You To Know About Search
    Look at both social sites and vertical apps as alternative traffic sources. Internet Marketing Mobile Marketing Search and Content Marketing Google Search Engine Marketing search engine marketing strategy Search engine optimization strategic search marketingThe key question you should consider is this: Why? Read on and see.
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Internet, Social] 6 Email Tips and Tricks That Don’t Actually Work
    While there is certainly a great deal of good advice available on the internet to help you improve your online marketing efforts, there is just as much bad advice out there that could potentially derail your hard work if you’re not careful. It’s no secret that email marketing is a critical component of the inbound methodology. Right?!”.
  • MARKETING ACTION  |  FRIDAY, JUNE 12, 2015
    [Internet, Social] The Secret to Connecting with Self-Educating Buyers
    The Internet came about and all of a sudden, for the first time, we as buyers could see online how much that dealer paid for that car, what was the invoice, not the MSRP. Well, all of a sudden, the Internet gave us access to that. And then the newest kid on the block, social selling. Definitely through social media.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 11, 2015
    [Internet, Social] How to Use Slideshare for Personal Branding
    For many who are hoping to promote, it is last on the list of helpful social dashboards. Yet, it offers a unique and effective way to increase the power of your social brand. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. SlideShare
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 11, 2015
    [Internet, Social] Can traditional TV succeed as mainstream video?
    By Merav Chen, {grow} Community Member In 2005 I left a job at a traditional TV production company and took a marketing position at an internet company. Our water cooler talks back then were all about how the internet would soon kill TV and everyone was going to be watching videos online very soon. It felt like TV’s days were numbered.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Internet, Social] How to Use Video in Your Marketing: 20 Ideas to Try Today
    When infographics first blew up the internet , they had the same impact as when businesses starting publishing their own ebooks, reports, and white papers on the web. According to Cisco, video will account for 69% of all consumer internet traffic by 2017. How times have changed! Minds were blown, hats were taken off, people applauded.
  • ENGAGE  |  TUESDAY, JUNE 9, 2015
    [Internet, Social] 5 Best Practices for Engaging Online Shoppers
    Ecommerce has exploded in recent years, with 40 percent of global Internet users — or 1 billion people — having purchased something online on a desktop computer, tablet or other mobile device. Social media engagement should be the same. Here are five takeaways from the two-day event. 1. Platforms don’t exist in a bubble.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Internet, Social] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    In other words, the rise of the Internet, social media, and blogging has conspired to produce a (literal) turnaround in the buyer-seller dynamic. will check out their social media presence before contacting them or agreeing to meet with them. social-network-turned-writing-platform like Medium.com could be a great choice.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 9, 2015
    [Internet, Social] The 9 Internet Trend Charts From Mary Meeker That You Need To See
    For the past 20 years, Mary Meeker, a VC and former Wall Street analyst, has taken a hard look at the global economy, consumer trends and technology data, and created the “ Internet Trends Report.” New Internet Adopters Are All About Messaging Platforms. 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Internet, Social] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    Sally’s experience is illustrative of the cross-device journey that many customers now make as they move through the marketing funnel: 75% of US online adults use 2+ devices connected to the internet, and 67% have switched devices while completing common tasks, according to Forrester. You’ve weathered Mobileggedon. Congrats! We must adapt!”.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 8, 2015
    [Internet, Social] Top 20 Content Marketing Blogs You Should Read Every Day
    How To Write Content That Engages Mobile Readers by Neil Patel has more than 3,000 social shares (see my shout out to Neil below). How To Overcome The ‘No Time To Create Content’ Challenge by Joe Chernov – it has more than 4,000 social shares (and. His best blog of the past year?  25 Women Who Rock Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 8, 2015
    [Internet, Social] There is no community on social media
    Speaking at the  Lithium Technologies  LiNC conference in San Francisco, Forrester Research vice president and principal analyst  Nate Elliott  dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. They’re not archived. Your thoughts?
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Internet, Social] 7 Inspiring Examples of Omni-Channel User Experiences
    Even as you read this article, I’d venture a guess that you have several internet-connected devices within arm’s reach. You can have amazing mobile marketing , engaging social media campaigns, and a well-designed website. The more technology advances, the more it's integrated into our daily lives. Remember that. Source: Kana ).
  • HUBSPOT  |  FRIDAY, JUNE 5, 2015
    [Internet, Social] Going on Vacation? 7 Clever & Effective Out-of-Office Replies to Try
    Signature of Choice] , [Your Name]. 3) The Social Media Marketing Template. Your Name] is traveling with limited access to internet through [Date]. I'm currently out-of-office with limited access to the internet through [Date]. When I go on vacation, I completely turn off work. but I don't stop marketing. Ha ha ha. Hi there.
  • BIZNOLOGY  |  THURSDAY, JUNE 4, 2015
    [Internet, Social] Tackling social media: don’t do it all!
    Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is nearly impossible to effectively use every social media platform to promote your business. The key to a successful social media presence is a narrow focus that effectively engages your business’s audience.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Internet, Social] Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content
    Consumers spend 60% of their internet time on mobile devices , meaning content that's difficult to read is even more likely to be abandoned. The easiest way to do this is to tap into your social networks to crowdsource answers to questions you'd like to feature in your content. Lead generation via social media. How about.
  • BIZNOLOGY  |  TUESDAY, JUNE 2, 2015
    [Internet, Social] Internet marketing abhors a closed door so open a window
    They say that the Internet is endless, that there is more content online than anyone can ever consume. Your online properties, including your blogs and social media profiles, are your own personal Tomorrowland. The post Internet marketing abhors a closed door so open a window appeared first on Biznology. thought now). YouTube.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Internet, Social] The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx
    Have you ever watched TV while simultaneously surfing the internet on your phone? I do it all the time -- and my guess is that a lot of you do, too. We're using our phones, tablets, and laptops as "natural extensions of the programming [we] watch.". Of course, this is probably true for some shows more than others. Source: Inc.com. The result?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 2, 2015
    [Internet, Social] A strategy to keep up with marketing change
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Pew Center for Research on the Internet and American Life. Post on Gray Social Media. Here we go!!
  • MARKETING ACTION  |  MONDAY, JUNE 1, 2015
    [Internet, Social] SEO for Alternative Content Types, Part 1: Getting Started
    THORIN MCGEE: As the Internet has grown and evolved, the number of different people using multiple types of devices to access the Internet has also grown. With the rise of high bandwidth access and the mobile internet, nontraditional content has become a bigger and bigger part of the experience. This is good for marketers.
  • B2B MARKETING INSIDER  |  SATURDAY, MAY 30, 2015
    [Internet, Social] Getting Your First 100 Customers: Strategies That Work
    didn’t have a big budget to advertise in yellow pages (they were popular back then) or on the Internet. Social media has never been easier, or cheaper, to use for advertising. You can have your social media marketing done in-house by a part-timer, or you can outsource it. Margarita’s Story. Use Strategy. As Ms.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Internet, Social] 8 Interesting Charts on How the Internet Is Changing
    This week, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, released her annual Internet Trends report. This year, internet growth rates are slowing down, but the re-invention of how we use the internet is accelerating. For example, the report reveals how much mobile has been changing internet usage.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 28, 2015
    [Internet, Social] Google+ Collections: What You Need To Know
    Tech Start Up could focus on a collection based on the Internet of Things, Products, Tech Trends, etc. Is It Right For Your Strategy. I do not suggest collections unless you have the content to continue to populate it and Google+ is a viable part of your social media strategy. B2B Web Strategy Social MediaFunctionality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 28, 2015
    [Internet, Social] Is Growth Hacking a thing? The experts sound-off
    Tracy had been in SEO for over 10 years, but sees the dominance of search engines fading and social slowing taking their place. by Mael Roth Related Stories Four steps to stay on top of social media trends The most important word in marketing What you need to know about emerging content forms. ” Jay said. Is it okay? Whoops.
  • HINGE MARKETING  |  THURSDAY, MAY 28, 2015
    [Internet, Social] Should Your Consulting Firm Be Specialized?
    Consider the limits a pre-Internet consultant would be placing on their potential clients. Many services transcend industry, such as strategic planning or social media consulting. In the past, specializing could be risky for consulting firms. The firm would’ve been hard to find, making it difficult to serve their client base.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Internet, Social] Confessions of a Google Spammer
    never wanted to spam the Internet. What does spamming the Internet provide for society? By using a variety of outreach methods, including permission emails, sponsored posts, social media, and a very successful deal on StackSocial, we hit the VC's goals. worked a maximum of 10 hours a week. My Mindset in 2009. Content is king?!?
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Internet, Social] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    To find this out, we turned to a publisher that dominates in social shares: BuzzFeed. The sample was narrowed down further by those that had at least 10 records, leaving us with more than 5,000 titles and their corresponding social shares. Headlines with "A Man" earned the fewest shares on the social network -- only two per article.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Internet, Social] 38 Essential Website Redesign Terms You Need to Know
    Hosting, or “web hosting,” is the method of making your website available to the public on a web server, a computer that’s always hooked up to the Internet. Every industry has its buzzwords, and web design is no different. Do you see one you’ve heard lately on this list? Above the Fold". Analytics. Backend. Browser testing. Conversion Rate.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Internet, Social] Don’t make it so difficult to get directly in touch with you
    Consider your social media, inbound marketing, and content marketing campaigns — and Google — to play the part of the big telecoms, optimized for bringing fat bandwidth in the form of traffic and attention to your website; in this analogy, your site is the home at the end of the line, the end of the last mile. Bringing It Home.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Internet, Social] The new Myspace? Which social channels are here to stay
    Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Although once the world’s largest social network, Facebook - just like Myspace - has suffered a steady decline despite several redesigns. Social business. Adult users. The upshot?
  • BIZNOLOGY  |  FRIDAY, MAY 22, 2015
    [Internet, Social] 7 ways to use bloggers in your content marketing strategy
    Content Marketing Internet Marketing Search Marketing Social Media Marketing blogging Content marketing Facebook influencers pinterestIf you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Hire them to consult. Partner with them. Have them tweet.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Internet, Social] Does advertising or engagement build stronger brand equity among Millennials?
    What is different today is the impact of the internet, especially for the 86 million Millennials. Social engagement via the internet is the key driver for building brand equity today, more than advertising (e.g. The internet is more influential, as Millennials are significantly more trustful of social media.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Internet, Social] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    Well, theoretically, if this safe harbor protection didn’t exist, there would be no blogging, social media, or web hosting companies; they would all have been sued out of existence for inadvertent copyright infringement. That’s right: without this type of legal protection, the internet as we know it could not exist. Ding, Ding, Ding!—that’s
  • WEBBIQUITY  |  THURSDAY, MAY 21, 2015
    [Internet, Social] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. Meghan M.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Internet, Social] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    And yet, through the promise of accelerated sharing across “ the internet of streams ,” Instant Articles -- at least theoretically -- puts you in a better position to reach this elusive group. Blogging Content Creation Social Media Pop Culture DailyBut I think he's missing the point. Let me show you what I mean. Users are in control.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 20, 2015
    [Internet, Social] The marketing conference guide for socially awkward people
    By Mars Dorian, {grow} Contributing Columnist You know what’s more awkward than being a socially awkward person? Going to a conference filled with socially awkward persons. For example, during the lunch break, I was standing next to that social media lady carrying a huuuge purse. ”, “Okay, what do you?
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Internet, Social] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Recent data suggests Facebook is gaining ground on YouTube as the video consumption destination on the internet. Referral and social traffic? Content Creation Social Meda DailyAre Instant Articles going to kill websites?
  • CRIMSON MARKETING  |  MONDAY, MAY 18, 2015
    [Internet, Social] You Can’t Buy Thought Leadership: How Smart Content Marketing Works
    The Internet is practically clogged with this kind of content. By strategically placing your content throughout the web — on popular content marketing blogs, YouTube, podcasts , social media, online magazines, etc. Originally published on Social Media B2B. Wrong. Content marketing takes work. Authenticity Is Key.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Internet, Social] May Brings New Products and Updates from Google
    While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. The first week of May was a busy one for Google! Here’s what I believe emagine’s B2B clients need to know.
  • WINDMILL NETWORKING  |  MONDAY, MAY 18, 2015
    [Internet, Social] 5 Tips to Create an Effective Slideshare Call-to-Action
    Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience in search and social media marketing. Tips to Create an Effective Slideshare Call-to-Action by Ann Smarty - Maximize Social Business. At first glance, that might sound like cynical advice.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Internet, Social] The art and science of developing an enterprise content strategy
    There are more ways to connect in this ecosystem of social networks — connect people to our own experiences. Not only just in social, but even across traditional publishers. Mark: One of the things I admire about you is that you were one of the first people I worked with that understood the importance of social influence. Click.
  • BLUE FOCUS MARKETING  |  FRIDAY, MAY 15, 2015
    [Internet, Social] ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz
    In the interview, we focused on a few of the concepts in my best-selling book, The Social Employee (McGraw-Hill, 2013), co-written with my partner and Blue Focus Marketing cofounder, Mark Burgess (@ MNBurgess ). See what others are saying about The Social Employee and order your copy today! Register for the 2015 Amplify Festival here
  • HUBSPOT  |  FRIDAY, MAY 15, 2015
    [Internet, Social] The True Cost of Not Meeting Your Customers' Expectations [Infographic]
    Ever since moving to Boston a few short months ago, I've allowed the Internet -- Yelp reviews, social media messages, food blogs -- to guide almost all of my of restaurant choices. For businesses, this concept is both intriguing and concerning. Client Services Daily
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Internet, Social] Facebook Uses Mobile Video to Take Over the World
    Globally, IP video traffic will be 79% of all consumer Internet traffic in 2018, up from 66% in 2013. The sum of all forms of video (TV, video on demand, Internet, and P2P) will be in the range of 80 to 90% of global consumer traffic by 2018. Here goes. World Gone Mobile Video. exabytes per month by 2018. And With it Facebook.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Internet, Social] Creativity, Technology, And The Future Of Storytelling
    talked about how social media is only 12 years old and yet it has allowed everyone with an internet-connected mobile device to connect with anyone, anywhere in the world. Social media has turned us all into publishers. What Is The Content Marketing Imperative? And so we largely tune out the ads. Tweet This! ]. ” �.
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Internet, Social] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    subscribe to relevant emails and RSS feeds all about the topics I generally write about: general marketing theory, content development, email best practices, marketing automation, social media, and so on. And here’s a list of over 50 expert resources for internet marketers. Is your content engine running out of gas? What then? Yikes!
  • BIZNOLOGY  |  WEDNESDAY, MAY 13, 2015
    [Internet, Social] Choosing metrics that drive content marketing ROI
    How do you choose the right Digital & Social KPIs ? How did each post perform on Social KPIs, such as awareness, sentiment and intent? In this free 30-minute Biznology® webinar, Glen will introduce Social Metrics to track viral momentum and the response to your posts, tied to brand outcomes, as important predictors of success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Internet, Social] If you stopped publishing your social content, would anybody notice?
    By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? Social Content Homeostasis On average, my small company shares around 110 posts per week.
  • BIZNOLOGY  |  TUESDAY, MAY 12, 2015
    [Internet, Social] Can Google find you in your online store?
    It wants you to have that staff, those salespeople, those employees you’ll never forget and who make you want to spend all your money only there, but Google feels like that’s what social media’s for. Bush, or even Al Gore , who invented the Internet. And then, it’s cheap and easy to build a hundred more. lives.
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Internet, Social] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility. Today, the landscape is completely different. Step 1: Identify Your Audience.
  • SYNECORE  |  FRIDAY, MAY 8, 2015
    [Internet, Social] Revenge of the YouTubers: The Growing Power of Social Influence Marketing
    Such was my introduction to the role of the YouTuber in that growing area of digital known as social influence marketing. The Rise of the Social Gamer. Taken as a whole, these gamers reflect the changing nature—and growing power—of social influence marketing. Come check it out!”. YouTubin’ Ain’t Easy. Score one for PewDiePie.
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Internet, Social] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
    You'll also avoid giving users the disruptive experience of accidentally clicking on the mobile link (possibly shared through social or email) while on a desktop computer. This includes buttons on your homepage, CTAs on blog posts, social sharing icons, and so on. and Japan." Google declined to name the other eight countries.
  • MARKETING ACTION  |  THURSDAY, MAY 7, 2015
    [Internet, Social] Seriously, Chill on the Cold Calling
    The internet helped; as all those pages filled out, it got rich enough that you could do a lot of research on an industry and a company so you’d get the lay of the land before contacting a likely buyer. Here’s how Lee Cendana, one of our Act-On sales reps, explains it: Socially Speaking. We called it “dialing for dollars.” This is now.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 6, 2015
    [Internet, Social] Snapchat. Yo. Kik. Really? Best-in-Class Approaches to Social Media Investment
    There’s no question brands can create and sustain valuable relationships over social media. But in recent years, the endless tide of new social networks has tricked marketing strategists into burning too many mental cycles on slicing and dicing social investment. For Results, Look Beyond Social. The post Snapchat.
  • BIZNOLOGY  |  WEDNESDAY, MAY 6, 2015
    [Internet, Social] Social media monitoring: why it’s a must
    Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Southwest Airlines took to social media touting how they are now the only U.S. Like this post?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 6, 2015
    [Internet, Social] The Customer Journey, Orchestration and What B2C Marketers Need To Know
    Now ask yourself, when was the last time you were followed around the Internet by ads for a product you’ve already bought. We also released an integration with Oracle Social Relationship Marketing, focused on Facebook-based advertising. That is a good development. novel approach, huh? KRAUSE: Orchestration. Problem solved!”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Internet, Social] Take the test. Do you have a social media addiction?
    As you scroll through your Facebook feed, life becomes nothing more than background noise. A few years back, a post on this blog discussed whether social media addiction was real. Wired for social media addiction? Why can’t we stay away from social media, even for three minutes? Do you have a social media addiction?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Internet, Social] What you need to know about emerging content forms
    Learn how the Harrisburg Patriot-News and its  Penn Live site is the leading the way with a social-media-first news strategy. Pew research on teens and social media. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Can it scale? Don Imus.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 5, 2015
    [Internet, Social] 5 Smart Ways to Build B2B Thought Leadership with Content Marketing
    Let’s face it; B2B buyers are unlikely to take you seriously unless you’re a big-name brand or they’ve heard about you from an independent source, for example through a recommendation on a social network. The Internet is practically clogged with this kind of content. Wrong. Content marketing takes work. Authenticity Is key.
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Internet, Social] SEO and Professional Services Marketing: What Every CEO Should Know
    It’s not hard to see why – more and more people are accessing the internet through phones and tablets, and Google wants to ensure that these users don’t get search results with cramped, hard-to-read designs. Social media is another crucial ingredient in demonstrating the usefulness of your content. The top reason?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 4, 2015
    [Internet, Social] How to be “Future Ready” for a career in marketing
    Here are the three digital epochs we have been through so far: Presence (powered by the founding of the Internet, Discovery (powered by search engines), and Utility and Service (powered by social/mobile). Nobody really understands how the Internet works. The Internet is exciting but content is still rather … boring.
  • LEADERSHIP  |  FRIDAY, MAY 1, 2015
    [Internet, Social] Interesting Infographics: 9 Essential Tips For Promoting Your Blog Properly
    Hosting a blog is one of the bedrock essentials of maintaining an internet presence. An internet connection is just like a relationship in real life. Get smart about social media. There’s been plenty of research done on how to maximize your impact on social media channels. Put simply: you need a blog! Be good. Be visual.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Internet, Social] Why You Should Create More "Boring" Content
    The personality quiz article is what I call “boring content” because it won’t be up-voted on any forums or shared on social media -- the general internet reader couldn't care less. I started my content journey the same way many other marketers do: Trying to "go viral.". The result? How to Create Better "Boring" Content. Listen.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 30, 2015
    [Internet, Social] 10 Top Trends Driving The Future Of Marketing
    From online reviews, to social media posts and blogs, this means there will be a strong need for brands to create a positive impact in their consumers’ minds. Social will become the next Internet. Social will become an integral part of the “broader marketing discipline.” Everyone wants to the answers.
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Internet, Social] Hashing Out Hashtags: What They Are & How to Use Them [Infographic]
    While hashtags didn't rise to popularity (with the help of Twitter) until after 2007, they were actually first used during the late 90s to categorize items into groups on IRC (Internet Relay Chat.). Content Creation Social Media DailyWhat do overalls, Mariah Carey's Christmas album, and hashtags all have in common? You're not alone.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 29, 2015
    [Internet, Social] 12 Awesome Content Marketing Ideas That Aren’t Blog Posts (Infographic)
    With so much content out there it can be hard to ensure that your brand’s message does not get lost in the noise of the Internet. Discover Oracle Marketing Cloud’s ‘5 Pillars of Social Success’ in our Modern Marketing Essentials Guide to Social Marketing. Content Marketing
  • FATHOM  |  WEDNESDAY, APRIL 29, 2015
    [Internet, Social] Audience Research: How to Reach & Engage Millennials with Healthcare Content Marketing
    Millennials have grown up with computers, the Internet, smartphones, handheld video games and many other forms of convenient technology. They’re on social media, blogs, forums, review sites – and they’re talking. So different, in fact, that they require a unique approach with healthcare content marketing. Here’s how: 1. Healthcare
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 29, 2015
    [Internet, Social] Listen…Please
    find that those same people who want to talk a lot don’t worry much what’s said about their company or brand on the internet, and that could come back to bite them big time in the long run. HR – The obvious potential here is talent recruiting, in both finding potential employees and examining their online social graphs.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Internet, Social] Why Is Social Media Important?
    So why is social media so important? We are seeing logos for some of the most popular social media sites on our webpages more often than not and  yet a lot of small  businesses still don’t use it. He recommends spending at least 20 minutes a day on your social networks it could increase your website traffic dramatically!
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Internet, Social] The Finance Marketer's Guide to Inbound Marketing [Free Ebook]
    If ongoing research is anything to go by, finance is one industry that’s seeing an increasing level of demand for engagement over the internet. It covers everything you need to get started with inbound marketing -- including blogging, downloadable content, email, social media, and calls-to-action. You can't be creative nor imaginative.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 28, 2015
    [Internet, Social] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    Blogs are simply articles posted to a section of your website (in reverse chronological order) that include the ability for readers to make comments and use social media to share the content. Social media is gasoline.” ~ Jay Baer. Social sharing also has an effect on search rankings. Which option would you choose? And so on.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Internet, Social] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    After some early failures, Pinterest caught on and quickly attracted a niche audience, and it didn’t take long for it to join other social networks like Facebook and Twitter at the top. You create marketing plans for your Facebook, Twitter, and other social media accounts, right? Social Media DailySo, where do you begin?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 28, 2015
    [Internet, Social] The Top 10 WordPress Contact Forms
    This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines. Author information. Lilach Bullock.
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Internet, Social] How to use influencer marketing to promote your book
    Unlike advertising or a book tour, there is no barrier to entry to social media. Social media enables both intimate one-to-one relationships with online influencers. Social also enables access to one-to-many and many-to-many social media shares. You can still register and it’s free. Paul M. Hugs not horns”.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Internet, Social] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Internet, Social] Visible Expert Profile: How Marketing Specialist Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Internet, Social] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. If you want to “win the internet” for your keywords, you need to see who your real competition is. Hootsuite is my tool of choice for social sharing.
  • HUBSPOT  |  SUNDAY, APRIL 26, 2015
    [Internet, Social] How to Build Inbound Links the White Hat Way
    Moz defines link building as “the process of acquiring hyperlinks from other websites to your own.” A hyperlink allows users to navigate between pages on the internet, while also providing search engines with a way to crawl the web. Look to their social media followers and shares to gauge their popularity. What is Link Building?
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 24, 2015
    [Internet, Social] How to Use Slideshare for Influencer Marketing
    Brands build connections with influential bloggers and social media users in their niche to hopefully get them influence their customers and build trust. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience in search and social media marketing.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Internet, Social] The Ultimate Online Editing and Proofreading Checklist
    Here's a cautionary tale about internet copyright law.). The title/headline of your piece of content is often the first impression it gives off (think social media shares, search results, etc.), so it's important to put some time and careful thought into its selection. Are there opportunities to make the content more social (e.g.
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