• CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Internet, Social] Who Will Win the War for TV Ad Dollars?
    “It’s inevitable and already starting to occur,” said Rahul Chopra, CEO of NewsCorps social news agency Storyful. The potential migration of TV advertising to digital platforms gets to the core of what makes the internet such a transformative force for the business world. Millions of people watch it. So what happened?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Internet, Social] 10 Trends That Defined Digital Marketing in 2016
    Increased Social Search Functionality. Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. For marketers, social search is exciting because it allows for brand content to be discovered organically. Even the print ads set social media on fire.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 8, 2016
    [Internet, Social] How Millennials in the Workplace Are Revolutionizing Marketing
    After all, Millennials are tethered to their internet-powered devices and social media networks, and it makes sense that they would readily embrace digital marketing vehicles when creating their own budgets. On social media, Millennials are also more active. Social and video are natural content strategy allies.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Internet, Social] 28 of the Best Chrome Extensions for SEO, Productivity & More
    For all of the greatness that the internet affords -- cute animal videos , GIFs , and interesting blogs -- I think its biggest downside is how distracting it can be. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. Social Media. 1) bitly.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 7, 2016
    [Internet, Social] How to Prevent a Live Q&A from Turning into a #BrandFail
    Moderation is especially important for brands that have less-than-satisfied customers by nature of what they do – internet/mobile service providers, financial institutions, and public transit commissions come to mind. If you’re worried that your Q&A will go awry, stay off of social tools that prevent any form of vetting.
  • CONTENTLY  |  TUESDAY, DECEMBER 6, 2016
    [Internet, Social] State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful
    While this realization is a good thing, many brands have started drifting asleep and flooding the internet with the same generic zombie content as everyone else. Once anyone could produce music and put it online, the internet exploded with zombie tunes. It’s proof that mediocre content just doesn’t work—on social or search.”
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 6, 2016
    [Internet, Social] Adding Art to Words: How emojis can brighten up your emails
    Emojis, as you are surely aware, are the ubiquitous faces, icons, and other colorful pictures that adorn every phone and email, text, and social media app in existence. “When words fail, emojis speak” is an oft-quoted truism of the internet. Use emojis in subject lines. Use emojis in body copy. Don’t forget to test.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Internet, Social] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    Dan York reports on the Internet Governance Forum this week in Mexico, a panel last week on Internet fragmentation (which communicators don’t want), and WordPress’s move toward promoting more SSL/TLS. Steve is a Forbes top 50 social media influencer. Episode 64 of the #FIR podcast is up. Is it time to stop measuring engagement
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Internet, Social] The 24 Best Visual Content Creation Tools
    Design tool for custom images, presentations, and social media graphics. tool to help rapidly create graphics for social media, ads, blogs, and more using pre-made templates, a database of free photos, fonts, and vector graphics. Sample review:  “Design engaging images for your social media posts for free. Pricing:  free.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Internet, Social] ‘China Turns Big Data Into Big Brother,’ and 4 Other Stories You Should Read
    The internet’s early promise as a facilitator for free communication and commerce is under immense strain. New York Magazine: Maybe the Internet Isn’t a Fantastic Tool for Democracy After All. Selected by Craig Davis, editorial intern. And the results can be a wake-up call. Selected by Jordan Teicher, senior editor.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Internet, Social] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    We use social media and SEO for organic search. You’ll start to see a gradual rise, particularly as your email list grows and long-tail search and social traffic give your publication a continued boost. Social: 9,000. Social: 10,000. Social: 13,000. You build a loyal audience through email and social.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Internet, Social] 3 Neglected Content Distribution Trends You Should Test in 2017
    Great content has to find its audience, and the content itself only has a limited influence on its own potential to be circulated around the Internet. Email is one way to do it—and take it from the experts: despite being ancient in internet years, email’s value in distributing content isn’t going anywhere.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Internet, Social] 6 Ways to Get Inspired to Create Content
    It’s so easy to get buried in blogs, social media, and other digital channels that we forget to look up now and then. Gary Dek is an internet entrepreneur who writes about blogging at StartABlog123. Prior to the internet and Google, artists would seek out libraries, book stores, galleries, and museums to help inspire creative sparks.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2016
    [Internet, Social] Animal Influencers: The Stories Behind 11 Famous Pets on Instagram
    They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands. According to Create&Cultivate , social media influencers (animal or otherwise) can expect to earn around $3,000 per sponsorship deal when they hit between 150,000 and 250,000 followers. Maybe.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • CONTENTLY  |  FRIDAY, DECEMBER 2, 2016
    [Internet, Social] ‘China Turns Big Data Into Big Brother,’ and 4 Other Stories You Should Read
    The internet’s early promise as a facilitator for free communication and commerce is under immense strain. New York Magazine: Maybe the Internet Isn’t a Fantastic Tool for Democracy After All. Selected by Craig Davis, editorial intern. And the results can be a wake-up call. Selected by Jordan Teicher, senior editor.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [Internet, Social] Automated Behavioral Segmentation: Personalized in Real Time
    You can thank the social media revolution for the change in the way we use and experience the Internet. Indeed, Automated Behavioral Segmentation: Personalized in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. Personalizing the content makes this a reality.
  • SNAPAPP  |  FRIDAY, DECEMBER 2, 2016
    [Internet, Social] Creativity Hacks: 9 Ways to Find Inspiration
    modern example of this is Cuba, where complications from the embargo and national policy have forced average citizens to think creatively about technology, from using bananas to mitigate a radiator leak to circumventing internet scarcity by running a series of cables through neighborhoods, thus creating an intranet. But Boxes are everywhere.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Internet, Social] 31 Influencers to Follow in 2017: A Social Countdown
    Author: Ellen Gomes If you’re like me, you’re always scanning the horizon (or the internet…to be realistic) for the next big thing. Join us for the #marketocountdown on our social channels ( Twitter and Instagram ) and see a new influencer revealed each day as we count down to New Year’s. Or someone we missed?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Internet, Social] Case Study: Using influencers to quickly build an audience for your content
    Today, anybody with an Internet connection can create content and have the opportunity to have a voice, create power, and find an audience. So I was building on this weak social relationship from the Internet and I was becoming a real human being to him. My social media audience exploded all at once. By Mark Schaefer.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Internet, Social] Here's An Industry Comparison Of The Most Widely Used Marketing Channels
    Close Look At The Most Popular Marketing Channels For The Software, Internet and Technology Industry. This is consistent with our intuition as B2C companies invest heavily in brand advertising with video ads, display ads, retargeting, social media, and paid search. How The Marketing Channel Data Is Generated. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Internet, Social] Three drastic marketing changes ahead for 2017
    For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented to survive and thrive in the online world. Contrary, on social networks, you give away power and are susceptible to their rule changes.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Internet, Social] 10 Examples of Facebook Ads That Actually Work (And Why)
    Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year! Social proof, anyone?). This social proof makes me more likely to click and read the article. Have you ever seen ads follow you across the internet after visiting a certain website? Source: Facebook.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Internet, Social] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Sure, we had the internet, but it was  slow. Of course, as I said, we had the Internet in those days, so there we were able to access online resources, too. This organization delivers timely information and insights through their website, email newsletters, eBooks, social media, virtual events, and webcasts. MarketingSherpa.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [Internet, Social] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    The system is also powerful in being able to connect to nearly any type of data stream, including social, mobile, and Internet of Things devices as well as traditional structured data. My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. But some older systems qualify as well.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2016
    [Internet, Social] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    But explaining it requires some fundamental knowledge of how technology, marketing, and the internet work. Instead of a telemarketer was calling to sell you spoons, I create stuff that someone looking for information about spoons might be searching for on the internet. When are you getting married?" When am I getting grandchildren?"
  • ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Internet, Social] Menu-Planning Your Marketing Mix
    Social is basically its own category. At this stage of menu planning, my dining room table is usually full of dog-eared magazines and Internet printouts and stacks of cookbooks. I’ve got a visual plan in my mind of what the meal will look like – and in what order it will all be served. And eating. Are you with me? First things first.
  • CONTENTLY  |  TUESDAY, NOVEMBER 22, 2016
    [Internet, Social] Why Publishers Are a Huge Threat to Ad Agencies
    Back in the days of Mad Men , agencies were bulletproof institutions. Nobody had to question how things worked. Account managers dealt with clients, creatives created, and everybody smoked. But once the digital revolution hit a few decades ago, the traditional agency model splintered into an array of concentrated niches. It’s time to move on.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 22, 2016
    [Internet, Social] What Does Your Amygdala Have to Do with SEO Strategy?
    It’s true—there is an inherent link between human emotions and the way that people connect with and research brands on the internet. People get very excited about social, because it’s ‘hip,’ but search drives the majority of traffic and sales.” Use more social listening tools. Marketing SEO
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Internet, Social] A business case for diversity in digital transformation
    Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. To me that is just proof of how profound the internet has upended not only business models, content distribution, and consumer behavior, but also the workplace skill set hierarchy as we know it.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Internet, Social] How Your Content Marketing Can Get an Extra Lift From Influencers
    The internet is no different. Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. Hollywood has celebrities, fashion has models, and business has its moguls.
  • VIDYARD  |  MONDAY, NOVEMBER 21, 2016
    [Internet, Social] Why the Video Platform Reigns as the Best of Internal Communications Tools
    You’re using email, communicating on your company intranet or social platform…you’re trying to strengthen your strategy with all the best internal communications tools. If you’re on an internal communications team, you’ve probably felt at some point that you’re in a bit of a thankless job. But why? But are you using video? Let us know!
  • VIDYARD  |  MONDAY, NOVEMBER 21, 2016
    [Internet, Social] Why the Video Platform Reigns as the Best of Internal Communications Tools
    You’re using email, communicating on your company intranet or social platform…you’re trying to strengthen your strategy with all the best internal communications tools. If you’re on an internal communications team, you’ve probably felt at some point that you’re in a bit of a thankless job. But why? But are you using video? Let us know!
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Internet, Social] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Did you know that, on average, smartphone users touch their phones 2,617 times each day? In other words, we're leaning on our mobile devices more than ever before. We're glad you asked. What is AMP?
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Internet, Social] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    But instead of keeping this info totally internal, it uses the trends and statistics to create interesting, data-driven posts that are also extremely popular on social media due to the compelling topics. Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. The result?
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Internet, Social] 5 Trends Shaping the Future of Accounting Marketing
    Buyers are using online search and social media with increasing frequency for all kinds of professional services purchases. These behavioral changes are partly driven by the evolution of the Internet. Like it or not, accounting marketing is changing. How buyers search for accounting services is changing. No more. ” 2. It’s free!
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Internet, Social] ‘Your Life Will Be a Video Game,’ and 3 Other Stories You Should Read
    But just as Twitter introduced new tools to combat harassment, the social network once again finds itself in hot water. In this case, the tweet went to users who followed accounts “related to fighting racism and supporting social justice.” ” The Ringer: How the Social Media “Echo Chamber” Morphed the Election.
  • KAPOST  |  FRIDAY, NOVEMBER 18, 2016
    [Internet, Social] Why the Customer Experience Starts with Internal Alignment
    But now, not only has the Internet radically changed the way we communicate and receive information, it’s also opened a Pandora’s box of channels, tools, and technologies. The dust from the content marketing storm has settled. Content marketing is no longer the next big tactic, or the go-to buzzword. But our customers need more.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 17, 2016
    [Internet, Social] How 4 Brands Are Revolutionizing the Customer Experience
    And the number of ways that we encounter brands is vast and continuing to expand thanks to things like native advertising, mobile app experiences, the Internet of Things and innovative offline and in-store experiences. It will either result in a sale or increased brand loyalty. Ideally, it does both. It has real business impact.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Internet, Social] Five Keys to Hiring a Digital Marketing Agency
    Digital marketing activities include online channels such as search engine optimization (SEO) content marketing and social media marketing, collectively included in Inbound marketing, as well as search engine marketing (SEM), influencer marketing, display advertising, e-commerce and more. Search Engine Optimization (SEO) changes constantly.
  • READYPULSE  |  TUESDAY, NOVEMBER 15, 2016
    [Internet, Social] In the Ad Blocking Economy, Influencer Marketing Wins
    Consumers are tired of seeing ads and being interrupted by popups as they read information on the Internet. Modern Marketing Social Influencer Marketing Social Media MarketingThink about a time you were traveling for work or a friend came to visit and you needed a recommendation for a good restaurant. State of Ad Blocking.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 15, 2016
    [Internet, Social] Search + Social = Online Reputation Management
    Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The post Search + Social = Online Reputation Management appeared first on Biznology.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 15, 2016
    [Internet, Social] Global CMOs and the Vital Role of Culture and Teamwork
    Of course there are examples of countries banning websites or the Internet altogether but you get the idea. Additionally, a strong culture bolsters a company’s brand, especially through what employees and customers broadcast on social media about how they love where they work and how they love the products or services.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Internet, Social] 3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them
    Author: Lisa Marcyes If you stop and think about it, social media is now a constant in almost every aspect of our lives—work, politics, breaking news, keeping in touch with friends, you name it. In fact, the growth in global social media users is continuing to climb, with over 76% of internet-using U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 15, 2016
    [Internet, Social] A content dominance strategy drives new media economy
    In 2011, about 20 percent of non-game Internet revenue came from content subscriptions (to stuff like Hulu, Spotify, Amazon Prime, and Netflix). And content-based subscriptions will account for more than half of all internet consumer media growth in the next five years. I want to share a statistic that kind of blew my mind.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Internet, Social] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    Since they’re so sharable , you can use them as social proof, and you can use them to quickly explain your product’s benefits and features. That’s way up from the 20% conversion increase reported on Unbounce in 2012 , and there’s a reason for that -- the internet has gotten faster. Curate Social Proof with Twitter & Instagram.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Internet, Social] 14 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products
    Following in the footsteps of other viral internet food-based challenges -- like the cinnamon challenge , which never, ever ended badly for anyone -- Paqui's marketing team launched the #OneChipChallenge. The constant battle to differentiate a brand in a crowded playing field is challenging, and it's pushing some marketers to the extreme.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 15, 2016
    [Internet, Social] 115 Facts You Never Knew About Social Media [Infographic]
    It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. It is.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Internet, Social] 12 Great Examples That Prove the Power of Repurposing Content
    One of my favorite tidbits of advice about content marketing comes from Social Triggers founder Derek Halpern, in a post on why bloggers fail. recommend paying attention to views, time on site, and social engagement, but you can also simplify the process by ranking content based on the total number of views and how it has declined over time.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 9, 2016
    [Internet, Social] Why “White Hat SEO” is Just Another Name for “Beautiful Content Marketing”
    Having been in the Internet marketing profession for eight years now (seven of which have been specific to SEO and search marketing,) I’ve worked for several companies that employed both “black hat SEO” and “white hat SEO” programs.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2016
    [Internet, Social] What Global Marketers Can Learn From Quentin Tarantino
    Yes I realize some countries block the Internet and certain sites and so on but for the majority of brands doing business today, regardless of where they are based, are marketing on a global level. At least it is according to IMDB. Trust me that description doesn't begin to tell the story. ” Royale With Cheese. Culture and Teamwork.
  • CONTENTLY  |  TUESDAY, NOVEMBER 8, 2016
    [Internet, Social] Why WordPress Isn’t Scared of Facebook, Snapchat, or the Future of Publishing
    Publishers do want to pursue these social platforms, but they’re not going all-in in a way that they’re going to lose their control of the audience and ultimately what they want to publish,” Armstrong said. Media Social blogs facebook platforms Snapchat social WordPressJapan, and eight other countries.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2016
    [Internet, Social] Today’s online influencers are wicked tough
    They were what they were blogging about first and about the Internet , the publishing platform, and the technology second or even third. Not only that, but old bloggers and social media influencers are retiring every day only to be replaced by fresh-faced blogging neophytes — and it’s up to you to raise ’em up!
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 8, 2016
    [Internet, Social] How to Leverage Baidu Analytics to Grow Your Digital Presence in China
    If you want to interact with your visitors, you can set event goals like click to call, online chatting, and social sharing. Baidu Analytics provides a comparison insight chart that compares your site visitor data and overall Internet user data. Most B2B marketers are familiar with web analytics tools, such as Google Analytics.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Internet, Social] Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
    Technology and social platforms like Reddit have given everyone an opportunity to have a voice in the national conversation. What’s the future of internet communities like Reddit? Is the proliferation of a mobile, app-based internet a threat to Reddit? Social Voices mobile native ads platforms politics Q&A reddit
  • BIZNOLOGY  |  MONDAY, NOVEMBER 7, 2016
    [Internet, Social] How to effectively integrate video content onto your website
    According to Syndacast , 74% of all internet traffic in 2017 will be video-based. YouTube is social; be a part of the community by sharing other videos and hopefully creators will share yours too. If, right now, your website only features written content, you might want to consider sprucing things up. Start a vlog. Experimentation.
  • ACT-ON  |  MONDAY, NOVEMBER 7, 2016
    [Internet, Social] Is It Time to Break Up with Your Marketing Automation Tool? 6 Ways to Know
    Not speaking the language put me at a severe social disadvantage. And, since I had no job other than to learn Swedish (that nice, socialized country paid me to do that full-time), I was able to dedicate six unbroken months to do just that. The internet is slow, Mr. O’s the guy. They might be Most Popular. He was a star athlete.
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Internet, Social] The 6 Most Important Takeaways From CMI’s Annual Study
    Social is the most popular type of content. As mobile usage explodes and the mobile web stagnates , social media has become the best place to reach customers. Not surprisingly, companies are creating more social media content than ever. Sometimes, the numbers from its reports are encouraging for the industry.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 4, 2016
    [Internet, Social] How AR and VR Technology Are Shaking Up Advertising
    Like many children in the 60s, he had to entertain himself with sports and hobbies, chores and schoolwork—activities that take on an odd sense of quaintness in this era of VR technology, smartphones, and internet. ” That one kid whose family always seems just one step ahead on gadget collecting and burgeoning technology. Win-win, right?
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Internet, Social] The Most Shared Phrases and Topics on LinkedIn [New Q3 Data]
    For marketers, paying attention to this difference in user purpose is key when building your social strategy. Here are the top 20 topics found in the titles of the most-shared content on LinkedIn: Social Media: 323,535. Internet of Things: 78,418. Social Media Daily CanonicalAnd that's where this data study comes in.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Internet, Social] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    According to BuzzSumo, articles with an image once every 75-100 words got double the number of social shares as articles with fewer images. Any individual or organization can start a website and publish content, but that doesn’t mean all content on the internet can be taken as fact. They say a picture is worth 1,000 words.
  • ACT-ON  |  FRIDAY, NOVEMBER 4, 2016
    [Internet, Social] How to Create a Successful Webinar? Start by Asking These 7 Questions
    Also, how is the internet bandwidth at your company? Use your blog and social media to ask your audience what they want to learn next. Or maybe you mention your brand’s social media handles in the webinar and run an affiliated contest – which you can track back to viewership. Online learning is having a golden moment. Or both.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 3, 2016
    [Internet, Social] Social media, technology and dirty politics
    The internet and the availability of piles of data on everyone and everything are transforming the democratic process, just as they are upending many industries. The difference is, we didn’t have social media documenting every foul-mouthed rant. The Internet confuses the facts and supports clannish ideas. By Mark Schaefer.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Internet, Social] 10 of the Best Podcasts About Business and Management
    internet users listen to podcasts at least once a week. Who has the time to keep up with all our favorite blogs and social feeds nowadays? 10 of the Best Podcasts About Business and Management. 1) For social media and the entrepreneurial grind: Gary Vaynerchuk. Today’s workforce is always on the go and multitasking. Former U.S.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Internet, Social] I Used Embarrassing Icebreakers at a Marketing Conference. You Should Too
    The internet understands; that’s why there are almost 400,000 Google results for “conference icebreakers” with suggestions for how to make a great first impression. But I couldn’t rely on internet prompts for all of my networking. Making connections at a networking event is awkward. decided to find out.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Internet, Social] Why We May Be Thinking About Chatbots All Wrong
    The company  credited with selling the first item on the internet is now making the e-commerce even easier. Pizza Hut recently announced its new chatbot ordering feature as part of a massive social media rollout that debuted a few months ago. Brands Media Social ad-tech AI chatbots e-commerce facebookOne large pepperoni, please.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 2, 2016
    [Internet, Social] The Magic of Movember: How One Viral Marketing Stunt Keeps on Growing
    Years after it originated well off the beaten path, the internet has given Movember new avenues to advance its cause and expand its audience: North American audiences began participating in 2006, and the campaign has since made its mark on all seven continents (yes, even Antarctica ). You’re a marketer. Your boss comes into your office.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Internet, Social] 5 Marketing Lessons I learned from the dystopian “Black Mirror”
    Hence, it’s just like our social media world:). This chip acts as both a hard drive for your memory and as a social media device where everything you see with your cybernetic contacts gets recorded. One of the guests turns out to be an ex-lover of his wife, which sparks social tension. Influencers and followers VS. You.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Internet, Social] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    billion people having access to the internet , the potential customer base for SaaS companies is vast. Social media is also important, as shares and links from influential social accounts are another quality indicator. Back in 2011, Marc Andreessen announced in a seminal WSJ essay that " software is eating the world." Intercom.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 1, 2016
    [Internet, Social] A Digital Media Marketing Overview
    In the US, ad spend on the Internet overtook all media except broadcast television in 2014. For example: Social Media : Growing the social community with strategies such as building social networks, creating mobile networks and showing thought leadership in blogs, forums and social communities. Marketing Strategy
  • CONTENTLY  |  MONDAY, OCTOBER 31, 2016
    [Internet, Social] Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers
    When people use the cliché that Facebook is “eating the internet,” they’re really saying that Facebook, with its vast portfolio of apps, is in many ways recreating the open web within its own walls. Media Social facebook Pinterest platforms Snapchat TVLet’s start with Facebook. Facebook beefs up its pages.
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Internet, Social] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    Example: HubSpot COS. 3) Social Media Marketing (SMM) and Brand Monitoring. Social media can be an effective channel for reaching potential customers, but it requires serious and concerted effort to achieve results. Marketing technology is evolving at an incredible pace. Example: Salesforce. 2) Content Management Systems (CMS).
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Internet, Social] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    This is important because when the infographic is shared around the internet, you want to make sure all the links point back to you so you get more traffic and shares. Just type in a topic or copy/paste a specific link to pull up content that is sorted by number of social media shares. Schedule multiple social media posts.
  • CONTENTLY  |  FRIDAY, OCTOBER 28, 2016
    [Internet, Social] Pocket’s Next Frontier, and 4 Other Stories You Should Read
    Fast Company: Pocket’s Next Frontier: Solving The Internet’s Clickbait Problem. Selected by Kieran Dahl, social media editor. The Ringer, to no surprise, offers the perfect eulogy for the social network. It may have died in a world dominated by BIG SOCIAL, but it lives on in our hearts.
  • READYPULSE  |  FRIDAY, OCTOBER 28, 2016
    [Internet, Social] Influencer Marketing: The Newest Digital Growth Strategy
    There’s so much noise on the Internet and social media platforms that companies are finding it difficult to be seen and heard. Technology and social media platforms allow you to communicate and engage with your customers like never before. Modern Marketing Social Influencer MarketingTechnology never stands still.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 27, 2016
    [Internet, Social] How Twitter and Thursday Night Football Are Changing the Video Marketing Conversation
    ESPN typically only offers streaming to viewers who subscribe to a cable service—though a live social stream is always a part of ESPN Gamecast, which show stats and social media commentary in real time during a given game. Real-Time, Interactive Viewing. Twitter has used its live-streaming deal to beat ESPN at its own game.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 27, 2016
    [Internet, Social] 15 Thought-provoking quotes about innovation and success
    ” “To be a great company, you need to manage the social aspect of the company. When I hear about Uber cutting driver pay I think they will have to learn the same social lessons car companies had to learn in the 1930s.” We are moving to an internet of experiences. This is the most social of all social media.”
  • CEROS  |  THURSDAY, OCTOBER 27, 2016
    [Internet, Social] No, You Don’t Have the Attention Span of a Goldfish
    If you’re unfamiliar, the idea is that the internet is causing our attention spans to shrink, and they’re now only 8 seconds long, which is (supposedly) shorter than a goldfish’s attention span. Various versions of this claim can be found all over the internet, ranging from respected publications to fly-by-night blogs. Happy reading!
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Internet, Social] The Ultimate List of 250+ Marketing Statistics [New Data]
    You're writing a blog post on the importance of using video in your social media strategy, for instance. When you finally think you've found the perfect social video statistic, you realize it was published during the days "poking" someone on Facebook was still socially acceptable. We've all been there.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Internet, Social] A Brief History of Search & SEO
    However, Archie was what Slawski called the “best way to find information from other servers around the internet at the time,” and is actually still (very primitive) operation. With search engines becoming household names and more families becoming connected to the Internet, finding information came with greater ease. Getting Social.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 25, 2016
    [Internet, Social] Ask and thou shalt receive
    We developed the social media news release (SMNR) and the strategy of working campaigns around our clients’ domains and IT team, and we developed the tactic of following up to our initial email pitches at least two times — because even bloggers are super busy and the inbox is a very competitive battlefield. And I agree.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 25, 2016
    [Internet, Social] How to become an influencer (even if you’re a little guy!)
    Many still remember me because of how my articles have helped them and I’ve become their go-to guy when they need tips on social media. I am using the same thought process for Short of Height. Most of my posts are personal and not your annoying internet marketing quotes that people tend to abuse and overshare. You’re wrong.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 25, 2016
    [Internet, Social] 5 Brands That Make Original Research Look like an Art Form
    Hottest costumes for men: And for women: This type of timely, entertaining content is immensely click-worthy across Plenty of Fish’s social media channels. Nine out of 10 customers prefer it when brands use original research. No, that stat isn’t backed up by actual research. Plenty of Fish. Sorry, couldn’t resist.). 2.
  • ACT-ON  |  TUESDAY, OCTOBER 25, 2016
    [Internet, Social] The Crash Course in Mobile Content Every Marketer Needs Now
    Here’s why: There’s more traffic on the internet from mobile devices than from desktops. Over 31 million US internet users will go online only via a mobile device in 2016. Is it possible there are apps that are used more than the big social media apps? Social media is a mobile content format, too. Unfortunately, it shows.
  • ACT-ON  |  TUESDAY, OCTOBER 25, 2016
    [Internet, Social] The Crash Course in Mobile Content Every Marketer Needs Now
    Here’s why: There’s more traffic on the internet from mobile devices than from desktops. Over 31 million US internet users will go online only via a mobile device in 2016. Is it possible there are apps that are used more than the big social media apps? Social media is a mobile content format, too. Unfortunately, it shows.
  • VIDYARD  |  MONDAY, OCTOBER 24, 2016
    [Internet, Social] Get These B2B Video Secrets – Before They Self-Destruct!
    Seriously,” he’d say to stone-faced bankers and dubious retailers as the door swung shut behind him: “People will want to watch video on the Internet! swear, they’ll even buy things on the Internet. To be fair, sometimes they’d frown. Or shake their head. Or kick him out of their office. It’s going to happen!”. In three days. Have fun.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2016
    [Internet, Social] How a Content Refresh Can Help You Stay Relevant
    In fact, we recently re-released our Definitive Guide to Social Media Marketing —newly updated from the original guide we created a few years ago. What had (or still has) the most traffic, was downloaded most frequently, was shared extensively on social, or contributed to the most sales? Why Should I Spend Time Refreshing Old Content?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 20, 2016
    [Internet, Social] HR and social media: 7 Ways HR needs to act like marketing
    The competition for the bet talent is fast and furious and, in many cases, that battleground is the social web. Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. By Mark Schaefer. wrote awhile back that digital transformation would not necessarily be led by marketers. Human.
  • CONTENTLY  |  WEDNESDAY, OCTOBER 19, 2016
    [Internet, Social] Thanks to Twitter, Writers Are More Influential Than Publishers
    At the heart of this shift is social media, or, more specifically, Twitter. ” In essence, as social media shrinks the world and streamlines mass communication, it’s easier than ever for an individual to develop a substantial readership. Media Email Grantland social media The New York Times Twitter
  • CHIEFMARTECH  |  WEDNESDAY, OCTOBER 19, 2016
    [Internet, Social] An open letter to the editor of AdAge on boring martech
    The digitally-enabled experiences people have — and how they relate them through social media — are the very essence of a brand today. I don’t use the word “dimension” by accident. Dear Ken Wheaton , I read your editorial from October 3, Martech Is So Boring — and It Should Stay That Way , and felt compelled to respond.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Internet, Social] A Shortish History of Online Video
    And it’s no surprise that when the internet rolled around in about the same time frame, it would take less than 30 years for video to become one of the primary, and most exciting uses of this new communications network. Vine, launched by Twitter in 2013, quickly became a widely popular video-only social network. Enter: Moore’s Law.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Internet, Social] 6 Creative Ways to Bring Experiential Marketing to Your Customer’s Home
    Social Media Marketing. Social media allow businesses to include their customers in events simply by clicking to opt in. This is the Mingarros’ work for SYZYGY Group—it features 20 things that happened on the internet in 2013. ” Was he right? Virtual and Augmented Reality. Live Video Streaming. Digital Art.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2016
    [Internet, Social] Earned-media micro-influencer marketing master class
    To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at  Georgetown University School of Continuing Studies , XCPD-732. On the Internet , Nobody Knows You ’ re a Dog. SDL SM2, Radian6, Sysomos, Sprout Social , Lithium. Social media is much bigger than Facebook. My goal?
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Internet, Social] 4 Helpful Tools for Organizing Your Social Media Calendar
    What do cross-country road trips, wedding speeches, and social media marketing have in common? You could wing all three, but it's probably better to have a plan for what direction you’re heading -- especially when it comes to your social media content strategy. The Benefits of Using a Social Media Content Calendar.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 17, 2016
    [Internet, Social] Strategies to deal with losing readers through the newsfeed evolution
    In particular, Facebook and Apple are hastening the demise of a publishing industry that is already in trouble by hijacking valuable content for their newsfeeds.  In a world where social platforms not only own your content, but your audience and advertising, publishers are scrambling, whether it’s The New York Times or a blogger like me.
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 15, 2016
    [Internet, Social] What, When, and How to Measure Your Twitter Marketing
    One benefit of having a social strategy is that you get instant feedback on your marketing efforts. I’m not talking about the real-time analytics tools built into platforms. I’m talking about the most basic indicators of Twitter marketing success: the “like,” the Retweet, and the follow. Marketing Social Media
  • CONTENTLY  |  FRIDAY, OCTOBER 14, 2016
    [Internet, Social] The One Email Tactic That Publishers Shouldn’t Ignore
    Publishers get to highlight their best work and reach an audience without competing with the onslaught of social media posts; readers get to look over articles that interest them on a consistent schedule. In a Wired article from this May, tech journalist Clive Thompson wrote about the intimacy of internet newsletters.
  • OPENTOPIC  |  FRIDAY, OCTOBER 14, 2016
    [Internet, Social] Digital and Social Media Marketing Strategies You Need to Know
    Digital marketing involves promoting or publicizing your products or services over the Internet or by use of modern technologies. These digital marketing activities include social media marketing, search engine optimization, email marketing, paid online advertising and the. Brands & Marketers
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