• B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Internet, Social] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. 10 Great Social and Web Analytics Tools by Search Engine Journal. ” or “Your new brand is creating more awareness!”
  • SYNECORE  |  FRIDAY, NOVEMBER 21, 2014
    [Internet, Social] Casting a Social Net: How to Get People to Naturally Share your Site on Social Media
    'Getting more people to share content from your website through popular social media avenues such as Facebook and Twitter can boost the success of your website in multiple ways. One way you can make this possible is by including social share buttons in very visible areas on your site. Utilize Tools Like Social Sign-Ins.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Internet, Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Enabled by the Internet, prospects and customers are taking control of the buying process and revealing far. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Internet, Social] Let the market view in
    Unfortunately, social media, and the ability it provides to locate like-minded individuals, has made this even more prevalent. Invest in a broad program of market research – There are many good social listening tools available and they provide a great perspective. Marketers can be overly swayed by hype and the latest “shiny new object.”
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 20, 2014
    [Internet, Social] WordPress.com and Search Engine Optimization
    But if you look around the internet, you’ll find dubious advice about how to increase your blog’s SERP ranking. We love comments (not SPAM) and those who share on social media, like Twitter, LinkedIn and Facebook. 'All About SEO on WordPress.com, which is what Fearless Competitor is based upon, the blog of Find New Customers.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Internet, Social] A Beginner's Guide to Retargeting Campaigns
    The way that works is you upload a list of the email addresses to a retargeting campaign (usually on a social network like Facebook or Twitter), and the platform will identify users on that network who have those addresses and serve retargeting ads just to them. But in reality, the buyer''s journey is probably not so linear. Awareness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Internet, Social] Impostor Syndrome: How I finally learned I was smart
    For nine years, the competition on the Internet kept me from knowing that I was smart. m the founder of an Internet marketing company. Over the years I attended a zillion Internet marketing and Social Media conferences, where I watched and listened to the “gurus” in the field. 'By Betsy Kent, {grow} Community Member.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Internet, Social] How to Do Competitive Analysis in a Crowded Industry
    The Internet has made information about the competition more accessible for researchers. gather this information from the websites, their social media platforms, from interviews and customer surveys. You can survey your customers to find out which competitors were included in their review. Contact New Incite today.
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Internet, Social] Infographic: Mobile Market Domination and How to Adapt
    The dominant paradigm of the past, in which desktop or laptop computers were the primary technology for home and business internet access alike, has come and gone. Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. mobile-optimized webpage will ensure social shares by mobile users.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Internet, Social] 7 Ways to Promote Your Slideshare Presentation
    It is also a social network, and a platform for marketing visual content in many different forms – which means Slideshare an essential part of a solid social media strategy. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. SlideShare
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Internet, Social] Image Recognition technology is a goldmine for marketers
    From that vast sea of images, marketers can glean nuanced data about social influence, brand sentiment, purchase behavior, and much more. The overlay of geographic and demographic information, combined with the rich insights offered by the social graph, offers marketers a valuable mix of data. am admiring a stranger’s purse.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 19, 2014
    [Internet, Social] Has technology made marketing easier and better, or just faster?
    Before the Internet (and all the data that comes with it) arrived, things were done differently – they had to be. How did it all happen before the internet made it possible to instantly communicate, share documents and measure interactions? The Internet has given huge advantages to marketers. We just need to take the time.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Internet, Social] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    'By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Internet, Social] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    We Are Social’s Social, Digital & Mobile Worldwide in 2014. The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Final Thoughts.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 18, 2014
    [Internet, Social] Is Listening a Lost Art?
    If social media hasn’t taught us anything else, its made it clear that people want to be heard. As the landscape continues to change, prospective new customers armed with the internet and social media now are coming to the table with a whole nother set of questions which we may have to think about before we answer.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Internet, Social] How 4 Companies Find and Create Value from Open Data
    The city of Chicago, for instance, offers a data portal where anyone can access more than 600 up-to-date datasets about anything from transportation and traffic to social services. Pandora- The world’s largest Internet radio service recently granted musicians free access to its data about their biggest fans. Marketing Efficienc
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Internet, Social] 4 Creative Ways to Make Your Website More Personalized
    2) Display different content based on social referral source. Because each device connected to the Internet has a IP addresses , you can use this IP address to get a general idea of where your visitors are coming from. 'We''re now encountering more personalized experiences than ever before. 1) Cater to individual personas.
  • SAZBEAN  |  MONDAY, NOVEMBER 17, 2014
    [Internet, Social] Leveraging LinkedIn for Business
    'With each social media site comes its own set of advantages, characteristics, and user base. This is certainly the case with LinkedIn, a social media site designed with business in mind. Content Social Media Social Networks content strategy digital strategy internet marketing strategy linkedin linkedin strategy social media strategy
  • BIZNOLOGY  |  MONDAY, NOVEMBER 17, 2014
    [Internet, Social] 3 Big trends converging for big branding opportunities
    They grew up in the digital age and have very different values and expectations that will shape our approach to social challenges, employment preferences, and purchase behavior. One of their most important values is social responsibility. maximize shareholder wealth). They are very restless. They are the trend setters for the future.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Internet, Social] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Internet forums. This is where you should hear about social media strategies (linked to the buyer persona’s habits and usage), marketing automation workflows, email newsletters, guest posting, speaking events, etc. Social proof, share-ability. These three questions will have the greatest impact. What is the content’s focus?
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Internet, Social] 26 Ways to Promote Your Blog Post
    To give you an idea how far some marketers go to promote their content, consider that at least one major Internet marketing guru admonishes his followers to put four or five times as much work into promoting a post as they did into writing it. Add social sharing buttons. 'Congratulations! You’ve just published a new blog post. Yikes!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [Internet, Social] Five 2015 digital marketing trends for your consideration
    One of my predictions for 2014 was that the malignant complexity of the web would open the door for more massive Internet security breaches … and unfortunately this prediction came true. think we are getting to the point where Internet safety will be an important and distinguishing point of marketing differentiation.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 13, 2014
    [Internet, Social] Information overload: beyond better filters
    Gmail’s ability to sort out the inbox into Primary, Social, and Promotions is a good start, as not all emails are the same. Social platforms often rely on social interactions such as likes and comments to determine relevance. Internet Marketing Communication email filters Information overload Like this post?
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Internet, Social] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    annually – all the while increasing the number of positive social media mentions by 14.6% For example, the supermarket ingeniously succeeded at Internet-enabled grocery shopping in ways that Webvan—remember them?—could To be blunt, this idea is just wrong. Research shows that businesses effectively using customer analytics enjoy 10.5%
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 13, 2014
    [Internet, Social] Ian Cleary and the Art of Guerilla Networking Success
    Ian has come from nowhere on the digital marketing scene to becoming a well-known blogger, speaker and consultant through Razor Social. He achieved his rapid success by establishing a niche in social media tool evaluation, hard work, and amazing networking success. 'Ian Cleary stalked me and it changed my life. Comments Very true!
  • ENGAGE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Internet, Social] Why the Art of Journalism Is All About Science
    That’s how much data – 115 million 16 gig iPhones at full capacity – that is created each day on the Internet.  Google Trends graph for internet in ‘data journalism’. Data is socially constructed. Or, as the godfather of the Internet,  Tim Berners-Lee told  The Guardian : “Journalists need to be data-savvy.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 12, 2014
    [Internet, Social] Understanding Cookies, Part 1: A Guide for Consumers
    Web servers pass cookies to your web browser when you visit certain sites on the Internet. Some people worry about the social implications about the data being tracked. Others see the Internet as marketing-driven. Internet Explorer. 'Everywhere we browse, every time we buy online, cookies are there, waiting for us.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Internet, Social] Why People Buy Things Online [Data]
    And if you have images on your site, but they aren’t high quality, upgrade them now to appeal to today’s internet buyers. Ratings on social media sites - 30%. The company’s social media presence - 7%. 'Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. Key Findings.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 11, 2014
    [Internet, Social] How To Create B2B Website Content That Sells
    " For B2B Internet marketing and websites, the axiom is "content is king." Blogging is the most effective online marketing tool - more important than social media or any other part of your website. Make content shareable and social - According to social media marketing expert Jay Baer , "content is fire.
  • THE ROI GUY  |  MONDAY, NOVEMBER 10, 2014
    [Internet, Social] Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?
    2) Although new technologies like Mobile, Big Data, Security, Social collaboration, the Internet of Things and the Cloud are hot topics, and they promise to fuel the next big IT investment wave, they are still in the hype cycle, and are not significant enough to affect the annual growth figures - yet. for 2014. Why Change Now?
  • SAZBEAN  |  MONDAY, NOVEMBER 10, 2014
    [Internet, Social] Doing Business on Pinterest
    'As anyone who has invested in Myspace knows, the social media game has no safe bets. When it comes to matters of social media, it’s best to not count anyone out too quickly. Pinterest, who has had its fair share of naysayers, detractors, and otherwise, has established itself as one of the main players of the social media game.
  • VIDYARD  |  SUNDAY, NOVEMBER 9, 2014
    [Internet, Social] How McDonald’s Uses Video to Bust Myths About The McRib
    Most recently, a photo was shared on social media supposedly depicting the less-than-appetizing pre-cooked version of the McRib, and it generated significant controversy. The cornerstone of every good story is conflict – whether it’s good vs. evil, Alien vs. Predator, or social media versus the McRib. It’s great!”
  • FATHOM  |  THURSDAY, NOVEMBER 6, 2014
    [Internet, Social] Manufacturers: Read on Before Finalizing Your 2015 Marketing Budget
    Digital Marketing Manufacturing Uncategorized content content strategy internet marketing Paid Search Search Engine Optimization SEO Social Media Usability 'While you might be a manufacturing marketer, you’re just like any other marketer in a million other industries thinking about budgets for 2015: where do you put all your eggs?
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Internet, Social] Advice on starting and growing an SNS
    Too many folks who are jumping onto the Social Network Services bandwagon lost site of what an SNS actually is, including the real motivations for joining them as a registered member. And when you arrive, there is a cocktail party, and a social, and in the morning there is breakfast, etc. Enjoy! It is a bit of a rant. In that order.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 5, 2014
    [Internet, Social] The Art and Value of Repurposing Content
    When you repurpose content for a social media channel, you access a different category of your fans. Repurposing content for all of the various channels of social media also maximizes your exposure to all the different people who are interested in your brand. What to photograph? What to feature? Read on! Boost your SEO Game.
  • SAZBEAN  |  MONDAY, NOVEMBER 3, 2014
    [Internet, Social] When to Use Twitter Ads for Business
    'For all the great things social media has to offer small businesses, perhaps the greatest might be the simple fact that it’s free. Social Media Social Networks digital strategy Internet Advertising internet marketing strategy social media strategy twitter ads twitter advertising Well, sort of.
  • KOMARKETING ASSOCIATES  |  MONDAY, NOVEMBER 3, 2014
    [Internet, Social] 3 Online Marketing Elements The B2B Organization Should Not Overlook
    Furthermore, the internet has made it easier than ever for small businesses to scale, especially because they have better access to vendors and drop-shipping companies they can partner with to make their products and services available to more people. Size Doesn’t Matter. B2B Can Still Be Localized. Ties To Traditional Marketing Tactics.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 3, 2014
    [Internet, Social] Content Marketing Is The Only Marketing Left
    Social media is not a strategy. It is the evolution of what started with the dawn of the internet and the move to digital, mobile and cloud-based systems of communications. The future of marketing is  owned media and branded content hubs , driving social engagement that fuels paid distribution. This is more than a cliche.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Internet, Social] How to Earn an Ivy league Degree by Wasting Time on the Internet
    Wasting Time on the Internet" is the name of the University of Pennsylvania''s newest English course, which will be taught in Spring 2015 by Professor Kenneth Goldsmith. On Twitter, people shared their thoughts, too: I should''ve gone to upenn ''Wasting Time on the Internet'' Is Now an Actual College Class [link]. The Course. exactly.
  • VIRALLY BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Internet, Social] Is there a skills gap in the boardroom?
    Then came along the internet and it changed everything. Many have started using social media but as a broadcast tool not as an engagement tool and may have attended the odd course via a local social media guru but it probably has not changed sales. That is how it worked for years and it did work, hard work but it worked.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Internet, Social] What the growth of inside sales means to B2B marketers
    Social selling tools. IBM, for example, provides social selling tools and training to its inside sales reps.  Each rep has a web page, containing a social media feed, a video self-introduction, and links to content; some are provided by marketing, and some are selected personally by the rep.  But there are differences, as well.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 29, 2014
    [Internet, Social] Marketing Opportunities on Douban
    'Due to China’s enormous internet population many niche sites have been created. Douban is the main review based social network site in China. He is currently a content marketing coordinator at a Chinese social media marketing agency and a contributor at Advertising@chinaSMACK. Chinese Social Media
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Internet, Social] How to Future-Proof Your Content Marketing Strategy
    There’s no arguing with the fact that the viral content giant has been one of 2013 and 2014’s runaway internet successes. Internet surfers will become accustomed to headlines framed in this way -- even worse, if they consistently receive mediocre results after clicking in, they may come to resent them. Burnout Lesson from Upworthy.
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Internet, Social] Online Ad Spend: Still Rising, Trending Mobile & Social
    That’s the takeaway from the recently released 2014 Internet Advertising Revenue Half-Year (HY) Report from IAB, which shows Internet advertising revenues in the US totaling $23.1 Getting Social. Social media represents another huge growth area for online advertising, with social ad revenue topping $2.9 Takeaway.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 28, 2014
    [Internet, Social] Don’t look now. Here come the post-Millennials
    They don’t care about the functionality of the device as long as it has their apps, is connected to the Internet and has a camera. by Kitty Kilian Related Stories Why Instagram is becoming the dominant social network Mobility, mobile commerce, and the worst apps in the world Are Apple and Google protecting us or the criminals?
  • SAZBEAN  |  MONDAY, OCTOBER 27, 2014
    [Internet, Social] Sharing for Engagement on Twitter
    'Content, as we say in the social media biz, is king. It’s what drives the social media machine, garnering likes, gathering retweets, and being spread virally through shares. Of course, how you share that content is largely determined by which social media platform you’re using. Well, that and cats. Be Concise.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Internet, Social] The Importance of a Good Leadership page – Rob and Deploy Ideas
    He also served as President of North America for Catalina Marketing Services, providing behavioral insights, database marketing and Internet solutions to key Fortune 1000 companies. We love comments and those who share on social media too. It’s at the top of this blog now. Take a look at their Leadership page. No he does not.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Internet, Social] To Prefer or Not to Prefer: You Must Ask The Question
    'Author: Letty Ernst Admittedly, I am a salesperson for Marketing Software, but I’m also a consumer just like you, so I have a feel for what works and what doesn’t on the internet. mean we didn’t have to be best friends, but we could have been social friends or something. So, I decided to check out what it looked like in action.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Internet, Social] Is there a “content pattern” that builds a brand?
    For my audience, this might be how-to articles like “ 25 ideas for your social media network strategy.” Hero content is something brilliant, dramatic, and bold that transcends the normal day-to-day Internet offerings. Case Study: Denny’s flips its audience with a sassy social media strategy. Hygiene Content.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 24, 2014
    [Internet, Social] 4 AdWeek marketing lessons for small businesses
    There are a lot of ways small businesses may feel at a disadvantage next to larger competitors, but social media and other technology-driven initiatives are taking some of that away. Internet Marketing Market Research Adweek kevin spacey marketing mobile users small business Lesson #1: Expand Your Audience. Lesson #2: Set Goals.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 24, 2014
    [Internet, Social] 10 Ways to BOOST Your Social Media Traffic
    'Social media can be an incredible source of traffic. One of the best things about social media is that you get […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation by eduardogaleazzo.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Internet, Social] 5 tips to amplify your YouTube video and get more views
    'We all want our videos to go viral on the Internet, don''t we? YouTube is the second largest search engine on the Internet, full to the brim of content. This set of 7 animations about Social faux pas (we didn’t make this). Ask your colleagues to share it on their social accounts. Especially if your content is good.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Internet, Social] 3 Don’ts of small business content marketing
    Small businesses especially can benefit from tools that used to be the province solely of giant corporations, thanks to the internet. Small is beautiful because small firms can have a more intimate relationship with their clients through both, social media and offline interactions. Don’t neglect the power of social proof.
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Internet, Social] This is Your Brain on Content Marketing
    Though the debate rages on about who should “own” content (PR, marketing, social, communications, your landlord, etc.), As the godfather of the Internet,  Tim Berners-Lee, told  The Guardian : “Journalists need to be data-savvy. 'The marketing landscape is a complex space. Success is equal parts art and science. It Audience Insights.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Internet, Social] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Social media can grease the wheels of your inbound marketing. Except in the case of inbound marketing, it’s social media. Social media is to inbound marketing what WD-40 is to a mechanism that is not moving. Social media is the one tool that is helpful at keeping every stage of the inbound methodology moving. Here''s how.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Internet, Social] Why Is No One Paying Attention to My Content on Social Media?
    'Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. If you want to get ahead in today’s over-saturated market, the answer is social amplification. What is social amplification? Ivan Serrano is a social media, business and marketing journalist from San Jose, California.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Internet, Social] The ole one two three four five six seven punch
    As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. People are so busy. You need to be both patient and persistent.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Internet, Social] 3 Free Tools to Create an Awesome SlideShare Presentation
    Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience in search and social media marketing. This time let’s share some tools that will make a presentation creation a breeze! SlideShare
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Internet, Social] How to Leverage New Media & User Experience in Your Digital Marketing
    Terms like big data and the internet of things , are often confusing, sometimes difficult to fully define or comprehend. Simply put, the internet of things is everything being placed online and big data analyzes huge amounts of information that help us better understand our customer and their behaviors. BIG DATA on our small screens.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Internet, Social] How to Leverage New Media & User Experience in Your Digital Marketing
    Terms like “big data” and “the internet of things” , are often confusing, sometimes difficult to fully define or comprehend. Simply put, the internet of things is everything being placed online and big data analyzes huge amounts of information that help us better understand our customer and their behaviors.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Internet, Social] Understanding How to Engage a Growing Anti-Advertising Audience
    Campbell and McCadney led off by discussing how the buyer journey has been completely revolutionized alongside growing Internet penetration. In a growing anti-advertising culture, we as marketers are driven to engage with our customers on a social, human level to grow an environment of trust and acceptance. Community (web).
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Internet, Social] Tell Your Company Story through Your Blog: Here’s How
    Content Marketing content strategy digital strategy internet marketing strategy marketing strategy social media strategy '57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But not all blogs or content prove effective. Marriott on the Move.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Internet, Social] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    Internet users, and everyone else, are largely ignoring interruption marketing and mentally blocking obnoxious advertising. Luckily permission based marketing — in combination with a solid social media strategy — could be exactly what your company needs to cut through the interruption advertising clutter. Digital Marketin
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Internet, Social] 5 Marketing Takeaways From Dreamforce 2014
    ” Other big topics of discussion around this idea of connectedness were the Internet of things, the Internet of connected products (IoCP) and Wearables. All business is social business – Social media is here to stay and now plays a critical role in all business. Connectivity -.Right So where is this going?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 17, 2014
    [Internet, Social] Can social responsibility initiatives strengthen a brand image AND satisfy investors?
    'More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. There is a definite trend of more companies committing to a specific social mission, whether it involves environmental, health, poverty, social inequality, or other sustainable initiatives.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Internet, Social] Rated I: For Strong Infographic Content
    'Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. Don’t fret – there are plenty of amazing resources on the internet (yes, I totally just wrote that). It’s the internet, people are going to fact-check you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Internet, Social] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    50% of the industry is retiring in the next 5 years, also known as “The Great Crew Change,” and the industry is just beginning to realize there might be something to this “whole internet thing.” The social media forecast: Cloudy! How to set up a Social Media Command Center Why Ann Handley is the Queen of Content.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 15, 2014
    [Internet, Social] Return on Sales Enablement: The Adoption Challenge
    'This weeks’ Dreamforce event, with some 135,000 attendees, brought home the enormous investment organizations make in their CRM solutions and sales reps. But also begs the question – is the large investment in CRM and sales enablement delivering an adequate payback? You are not alone if you are getting mixed results. The buyer is now in control.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Internet, Social] 10 Reasons Social Logins Could Be a Game Changer
    'Social logins – You see them often, and you’ve probably used them several times to log on to various web sites. They use existing login information from your various social networks, such as Facebook for Twitter to create a single sign-on experience. What are the benefits of using a social login? More revenue.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Internet, Social] How to Write About Things You Know Nothing About
    There''s also no harm in poking around more unsavory corners of the internet, no matter how absurd or off-base it may be -- just to get an idea of the chatter. Then, read social media posts to get a sense for general public opinion. Case in point: When Instagram was getting popular back in 2011, I had to cover the app.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Internet, Social] Nine Practical Guides to Public Speaking and Presentations
    She also suggests being prepared for the technology (including the Internet connection) to fail, with a backup plan to keep the show going on. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor?
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Internet, Social] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    That’s nearly half of the day scrolling through viral photos on social media, laughing at shared videos between friends, reading critical reviews of a restaurant and scanning through that blog on pop culture. 'Image: Courtesy of Shutterstock . Content Marketing Rule# 74: Take everything into consideration. So is content shock for real?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Internet, Social] How to Build Your Influencers in Social Media
    'A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. Do a social media land grab! Your goal is building your influencers in social media not becoming a top influencer. Don’t be shy: find all your contacts on social media. Are you already Kim Kardashian?
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Internet, Social] 20 Powerful Marketing Words & Phrases That Sell or Repel
    Keep these lists handy the next to you craft an email or social post. If you refer to the Internet in any way, avoid outdated terms like “cyberspace” or “information superhighway,” unless you’re being ironic. 'Words have power. We all know that. Boost Sales with These Powerful Marketing Words: 1.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Internet, Social] The Ultimate Guide to Hiring Effective Marketers
    Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. million internet users. 'Let’s play a game, you and I. You’ll be the CEO of your business, I’ll be a person with magical powers. Let’s say his name is Malcolm Marketer. need rock stars.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Internet, Social] Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It
    'It is no secret that healthcare has made a migration towards the Internet. Instead of going straight to a doctor, tremendous amounts of people are first performing Internet searches in an attempt to diagnose their symptoms. In fact, 2013 revenue growth dropped to 3.9% billion on U.S. increase in call volumes and appointments.
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Internet, Social] Fathom Partners with Castle Connolly Medical Ltd. for Digital Marketing 101 Guide for Hospitals
    Patients are no longer just seeking their doctors for medical advice—they’re asking their friends, their family and, the never-ending wealth of information that resides on the internet. From your hospital website, to SEO, to PPC, email and social media, today’s marketers need to take a holistic approach to their strategy.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Internet, Social] How to Design Content Remarketing Campaigns That Actually Work
    And people come -- they find your content in search results and in their social media feeds. This table shows the share of impressions accrued by the various different ad formats on the internet. of the image ads you see when you’re browsing the internet aren’t even images. Getting Started With Remarketing. Gender?
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Internet, Social] 8 Must-Have Tips for Writing Landing Page Copy That Converts
    Let them speak for themselves -- social proof is a powerful addition to your copywriting and marketing strategy. They are capable of learning virtually anything thanks to the internet and search engines. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. 1) Use customer testimonials.
  • EMAGAZINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Internet, Social] Your Analytics Questions Answered (Interview)
    So basically it’s a crawler that is gathering data across the internet so that it can populate its tool as an analytics platform. Referral traffic visits are derived from an offsite marketing strategy and a social media strategy. 'Alicia Hale, VP of Digital Marketing Services | eMagine. Is the visitor information based on IP address?
  • SAZBEAN  |  MONDAY, OCTOBER 6, 2014
    [Internet, Social] Best Business Uses for Instagram
    But in the blink-and-you’ll-miss-it rapidity of this modern world, social media suggests that a photo might be worth much more than a thousand words. Contests always go over well on social media and Instagram is no different. 'Short break for a small craft project… (Photo credit: sazbean). Show off your goods. Thoughtful.
  • HUBSPOT  |  MONDAY, OCTOBER 6, 2014
    [Internet, Social] The Evolution of Language: How Internet Slang Changes the Way We Speak
    'Every year, hundreds of new words and phrases that come from internet slang are added to the dictionary. For example, "social network" became a word in the Oxford English Dictionary back in 1973, referring to the physical activity of networking in a social atmosphere. Is the Internet to Blame? dulya). Blogging
  • FATHOM  |  FRIDAY, OCTOBER 3, 2014
    [Internet, Social] 3 Tips for Using Reddit for Market Research
    They’ve positioned themselves as the “front page of the internet” and when you start scrolling through the newsfeed, it’s easy to see why. B2B / Technology Content Marketing Manufacturing Social Media Come from a Place of Learning. Reddit users (or “Redditors”) abhor anything that feels disingenuous. Use Subreddits. Ask Reddit.
  • WRITTENT  |  FRIDAY, OCTOBER 3, 2014
    [Internet, Social] 17 Must-Know Copywriting Techniques
    Internet readers are scanners. Community proof or social reaction to your product or service can serve to establish you as trustworthy. 'Whether you are a complete novice or a seasoned copywriter, sharpening your copywriting skills is always a good thing. Tell a Story. Your audience is wired to react to a story. Speak to the Reader.
  • ENGAGE  |  THURSDAY, OCTOBER 2, 2014
    [Internet, Social] Marketing to Millennials: Why Did the Millennial Cross the Road?
    We grew up with cable, we nearly always had access to the Internet, and boredom and curiosity are easily killed with the super computers we carry around with us that we call smartphones. Q: How are you leveraging social media to communicate with Millennials and to provide CRM? Here are a few of the questions she asked and I answered.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Internet, Social] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    Social Media. There is no way to overstate how important social media tools are in developing, maintaining, and growing relationships with customers, prospects, colleagues and competitors. One of the challenges with social media is that it moves quickly, and keeping up can be a chore in itself. Lightweight CRM.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Internet, Social] 10 Things B2B Marketers Should be Doing on LinkedIn
    'It’s no secret that LinkedIn is the world’s largest professional network on the Internet. And it can be a lead generator as well: CMO.com reports that LinkedIn is now responsible for a staggering 64 percent of all visits from social media channels to corporate websites. B2B Marketing Social Media Marketing Divide and conquer.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Internet, Social] Welcome to the Era of Engagement Marketing
    But today’s digital, social, mobile world has made it very hard to drive that cycle. Digital, social and mobile technologies have forever altered the way marketing is interacting with people. But today’s social, mobile, digital world has shown us that the “click” is only the beginning of a customer relationship. The result?
  • NUSPARK  |  SUNDAY, SEPTEMBER 28, 2014
    [Internet, Social] A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating
    With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information.  Internet users have extremely short attention spans, so unless your content includes varying features, many users will skip over it.  Bring back the comics. MAKE IT WORK.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Internet, Social] Are Apple and Google protecting us or the criminals?
    In an online world under attack from hackers, terrorists, and just plain old bad guys wanting to wreak havoc, the idea of hack-proof Internet data safety will have to be a product feature trumpeted by new devices, software and service providers. 'Late last year, Tom Webster and I did a podcast with our six marketing predictions for 2014.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Internet, Social] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
    At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device. They’re being social: In 2013 there were 1.73 They’re watching tons of video:   50 million people in the U.S.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Internet, Social] The Impact of the Internet of Things on Marketing Attribution
    Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. Follow Jessica on Twitter @jessgroopman. will generate eclipses today’s standard. an email landing page). Marketing Measurement
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Internet, Social] Mizuno running long tail outreach marketing case study
    If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. 'The  Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. Long Tail Blogger Outreach. Hugs Not Horns.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 23, 2014
    [Internet, Social] Are You Wasting Your Social Media Traffic?
    'It’s all very well driving traffic to your website via social media but if the speed (or lack of!) Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Are You Wasting Your Social Media Traffic?
  • WRITTENT  |  MONDAY, SEPTEMBER 22, 2014
    [Internet, Social] 15 Storytelling Techniques
    In other words, since Internet marketing is … well, on the Internet, there’s no way for the visitors who happen to come across your brand to get to know you. Tell it everywhere – social media, on guest posts, and as many other relevant place as you can to get the word out on your brand. It’s online. Be Authentic. Use Statistics.
  • VIDYARD  |  THURSDAY, SEPTEMBER 18, 2014
    [Internet, Social] 6 Tips for Working With a Video Production Company
    The internet is awash with video content, but not everything is right for you or your brand. How can you leverage a production team to amp up this video’s life on social? 'You already know that online video is an important part of your marketing strategy. So, here are some things to consider when you’re ready to make a video: 1.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Internet, Social] Digital Marketing Directions: Key Trends Driving Your Marketing Next Year
    The role search, social, and mobile will play in your marketing and e-commerce activities. Commerce Internet Marketing Webinars Big Data business trends Digital marketing Future trends Internet sales marketing organic search search marketing sem smm social media social media marketing Tim Peter trends Webinar
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Internet, Social] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
    The internet had changed everything, and too many businesses were missing out on the massive potential this created. Social Inbox Suggested Streams : To help you get the most out of social media in 20 minutes a day by finding the conversations that matter most, HubSpot has added tabbed monitoring and suggested streams. or seven.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Internet, Social] How CMOs Can Make Big Data Relevant to the Sales Team
    In fact, it was before most of us had ever heard of the Internet, in an era when “Big Data” might have referred to the 8 inch floppy disk drive that shipped with the newly released IBM PC 5150. According to Wired magazine contributing editor Clive Thompson, social media alone currently accounts for “some 52 trillion words every day….the
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Internet, Social] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? The same theory that goes for Google also applies to Bing (millions of searches, less targeted audience) and Facebook (millions of users, more social/consumer focused than LinkedIn). How is this any different from Google?
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