• LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Internet, Social] First Marketing Automation Software Company to Include Handwritten Letters
    Before the internet, before cell phones, before email, handwritten letters were a surefire way to do business. Lead Liaison continues its disruptive path in the marketing industry as the first marketing automation software company to include handwritten letters, written by humans, as a native offering in a marketing automation platform.
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Internet, Social] 3 Clever Tactics to Improve Your Search Engine Optimization
    billion people use mobile phones world wide and 75% of internet users were online via a mobile device at the end of 2015.  So it’s important to ensure that your content is mobile optimized and searchable for mobile devices. The problem is everyone does that. So what are some unusual methods to improve your search engine rankings? 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Internet, Social] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    Lisa Donohue, CEO of Starcom USA says they tag all the digital media used in each campaign, whether the channel is the Internet, mobile devices or television. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. There is of course no shortage of data available.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Internet, Social] Beyond the Blog
    Few people at SXSW look like they’re having a better time than Doug Busk, Coca-Cola’s affable global director of digital communications and social media. To understand what’s happening to the Internet, it helps to liken the landscape to a presidential race. Media Social Blog FeaturedYou can all join me!”
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Internet, Social] Launching your social campaign with guns blazing!
    Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. The post Launching your social campaign with guns blazing! Timing’s of the essence so go go go go go go go! Twitter : @chrisabraham : 51.5k followers.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Internet, Social] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. Call for participants on social media. Try reaching out to the folks that follow you on social media, but decided not to buy from you. Go where they're going, of course.
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Internet, Social] The Unseen Problem with Inbound Leads and How to Fix It
    The use of SEO optimization, blogging, social media, and content are a must for any lead generation strategy. While 54% of leads are generated through inbound methods like blogs, whitepapers, and social media, these leads are likely not ready to buy. – LinkedIn and other social media help reach and research prospective leads.
  • HINGE MARKETING  |  MONDAY, APRIL 25, 2016
    [Internet, Social] Marketing Skills for the Future
    The number of Internet users is climbing. For example, what we know about SEO or social media today may not be true in a few months. Talk to anyone who supervises the marketing or business development function in a professional services firm and you are likely to hear a tale of woe when it comes to finding top talent. Google it.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Internet, Social] The Quest for the Perfect Headline
    For better and worse, headlines are the movie trailers of the Internet—and like trailers, many of today’s titles look and sound the same. Readers don’t necessarily find content from homepage headlines, coming instead from social media feeds and email newsletters. What Happened Next Is Even Crazier.” Time will tell.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2016
    [Internet, Social] I’ll be telling my stories on Sundays
    The hottest social media trend is live-streaming video. The most successful live-streaming folks seem to be part news broadcaster, part entertainer, as they find ways to be witty and interesting on a little screen. I’ve always been a social media enthusiast (obviously!) The hottest social media trend is live-streaming video.
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Internet, Social] The Seductive Power of the Dark Side [Rented Land]
    It’s where the headwaters form for most of the powerful streams on the Internet. There’s plenty of land out there on the Rest of The Internet. NewCo’s media offerings also include email newsletters , long-form features, video , and media native to major social media platforms.”. Rent is skyrocketing. And it’s not just Facebook.
  • HALEY MARKETING  |  FRIDAY, APRIL 22, 2016
    [Internet, Social] Prince and Intellectual Property: How Legends Do Business
    If you find evidence of plagiarized copy, prove that you produced it first by visiting the WayBack Machine , an internet archive cataloging the history of almost every website on the internet. Creative Insights Marketing Tips SEO/Social Media copy copyright plagiarism writingIf so, you were likely disappointed.
  • CONTENTLY  |  FRIDAY, APRIL 22, 2016
    [Internet, Social] Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos
    Can a for-profit, venture-backed company legitimately function as an outlet to discuss important social and political issues? In different ways, both HelloFlo and Thinx have become brand publishers with the social mission of defeating period stigmatization. All they wanted to do was win. She had her period. WE TRIED, THOUGH.”
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Internet, Social] Grande Guide to Social Advertising
    Social Advertising What Is a Grande Guide? topic—in this case, social advertising—with a minimal. This Grande Guide is about advertising in the social. GRANDE GUIDE SOCIAL ADVERTISING Are Social Advertisements. Targeted social advertisements, coupled with research. Global social network advertising revenues.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Internet, Social] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    longer enough to excel in an Internet world, high-performance organizations see that marketing holds the keys to. Integrated information from cross-channel, content, and social marketing with data management and dozens of. DIGITAL BODY LANGUAGE GUIDE | 1 Digital Body. Language Reading and Responding to Online Digital Buying Behaviors.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Internet, Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Enabled by the Internet, prospects and customers are taking control of the buying process and revealing far. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Internet, Social] 4 Ways to Make Your Video Content More Measurable
    Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey  The State of Video Marketing 2016  by Wyzowl. And yet, many marketers still struggle to quantify and measure its ROI. Attract . Engage . Convert.
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Internet, Social] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    Pound can see how a piece of content starts the night on Twitter, then gets picked up by a cluster of sharers and goes viral on Facebook, and even spreads to “dark social” platforms like Gmail and chat apps. BuzzFeed was the first news site to cover #TheDress, which sparked an Internet-wide debate. So we went to see them.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Internet, Social] Under the Influence
    But in the Internet era, social media has made influencer marketing a scalable endeavor. The practice is another form of native advertising, except it relies on social media influencers rather than in-house advertorial. Social facebook Featured Influencer marketing Instagram YouTubeThis video from marniethedog, who has 1.9
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Internet, Social] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. Google and social media continue to open new frontiers. The New Marketing Mix.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Internet, Social] Digital Marketing 2016: Top 100 Influencers and Brands
    The internet has drastically changed how consumers behave and how businesses market their products and services. They love the vanity metrics of traffic, social media sharing and follower growth. It’s is time for many social media and content marketers to grow up” Sam Hurley , Founder of OPTIM-EYEZ. SOCIAL MEDIA.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 20, 2016
    [Internet, Social] Are you ready for the true digital natives?
    People used to call Millennials “digital natives” due to our comfort using the internet and technology in general. By and far, mobile, visual, app-based social media is being used for interpersonal communication among peers. By Rachel Kerstetter, PR Architect, Sonnhalter. Millennial Technology Experience. Infographic via Fluent. Video.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Internet, Social] Want to Generate More Leads? Try These 6 Tips
    But do you know how you’re listed throughout the Internet, especially in places that aren’t Google, Bing, or Yahoo? The more consistent your presence is across the Internet, the more findable you are. 2. Use Social Media Ads. No—that’s the job of the business development team. Claim Your Local Business Listings. go crazy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2016
    [Internet, Social] 3 Social media lessons I learned from my painful hospital stay
    Below, I want to reveal the three major social media lessons I have learned from my hospital stay. 1) Ditch the digital debates. ” Social media debates have never improved my life. Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. Social media debates have never improved my life.
  • ACT-ON  |  MONDAY, APRIL 18, 2016
    [Internet, Social] Act-On: Powering the Customer Experience
    The Internet and social media have given the buyer the power to research many choices and options, evaluate your offering, and reject you as an option without even contacting you. Marketing has never been more exciting, or challenging. With how quickly the modern sales cycle is changing, how does the CMO stay relevant? The technology?
  • WEBBIQUITY  |  MONDAY, APRIL 18, 2016
    [Internet, Social] The B2B Lead Generation Ecosystem and WPO [Infographic]
    The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. With just a slight rearrangement of the hexagons, the traffic sources line up like this: The search, social, and display (paid) channels are straightforward.
  • SNAPAPP  |  SUNDAY, APRIL 17, 2016
    [Internet, Social] 5 Minutes With SnapApp’s New VP of Engineering
    Snapsters work hard in an open environment to deliver for our customers, but also take time out to socialize with others at company events like regular lunches, Snappy hour, and a game of dodgeball. What does your engineering road to this point look like? . So what does all that mean? What aspects of SnapApp most appealed to you?
  • SNAPAPP  |  SUNDAY, APRIL 17, 2016
    [Internet, Social] 5 Minutes With SnapApp’s New VP of Engineering
    Snapsters work hard in an open environment to deliver for our customers, but also take time out to socialize with others at company events like regular lunches, Snappy hour, and a game of dodgeball. What does your engineering road to this point look like? So what does all that mean? What aspects of SnapApp most appealed to you?
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Internet, Social] How the News Feed Algorithms Work on Facebook, Twitter & Instagram
    But when you log in to each of these social networks, it's likely that you don't want to be bombarded by every single update from every single connection. That's how the folks from each of these social networks feel -- and they've done a ton of user research to validate that feeling. Social Media Pop Culture featured-1 Daily Canonica
  • BIZNOLOGY  |  WEDNESDAY, APRIL 13, 2016
    [Internet, Social] Emerging marketing trends for 2016
    The new tools that are now available allow you to use display ads, mobile ads, social ads, and a diverse amount of segmentation so that you can help your target audience along with their customer journey. Most companies already know that effective social media marketing must include paid and organic social media marketing efforts.
  • SNAPAPP  |  TUESDAY, APRIL 12, 2016
    [Internet, Social] 5 Minutes With SnapApp’s New VP of Engineering
    Snapsters work hard in an open environment to deliver for our customers, but also take time out to socialize with others at company events like regular lunches, Snappy hour, and a game of dodgeball. What does your engineering road to this point look like? So what does all that mean? What aspects of SnapApp most appealed to you?
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Internet, Social] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    According to Marketing Automation Insider ,  Unica , the first marketing automation software provider, came into being before many businesses had even truly adopted the Internet into their marketing efforts. Marketing automation has become a bit of a buzzword. Accordingly, it is a pretty well-known idea at this point. Read on to find out.
  • BIZNOLOGY  |  TUESDAY, APRIL 12, 2016
    [Internet, Social] Becoming a reddit Internet sensation
    I’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit ! The post Becoming a reddit Internet sensation appeared first on Biznology. Back in 2012 I wrote both  Reddit is the 800-pound Gorilla in the Room  and  You Must Commit to Reddit to Succeed.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2016
    [Internet, Social] 3 Viral Marketing Campaigns That Are Worth the Catch
    According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards. It might even result in more app downloads from new users, as Snapchat users share pictures with these filters on their other social networks.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Internet, Social] Agencies Under Pressure to be More Digital
    Last year, only 20% of Internet Retailer’s top 500 mobile retailers had adopted responsive design websites. Social: Has been legitimized in the past ten years; the number of Americans using social media regularly has moved from 7% to 65%. Agency agencies agency digital digital marketing mobile search socialover 2015.
  • FATHOM  |  MONDAY, APRIL 11, 2016
    [Internet, Social] Abandoning the Marketing Campaign: How to Think Long Term
    While every aspect of your marketing should be conversational, platforms such as social media are allowing brands to quite literally make conversation with the audiences in real time. The fact remains, though, that digital spaces such as social media and email don’t just encourage personalization, they were built for it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Internet, Social] 15 Amazing ways social media is changing the world
    Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists  spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives. Social media is not making us more individualistic.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 6, 2016
    [Internet, Social] Cyber Security and InfoSec: Top 100 Influencers and Brands
    The IoT (Internet of Things) phenomenon is filling our homes and workplaces with inter-connected devices that lack proper security hardening. We must double our efforts in raising awareness as well as finding and implementing appropriate solutions to meet this challenge head-on and ensure our privacy and security on, and off, the Internet.”
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Internet, Social] [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift
    Now, we’ll have to grapple with the added complication and explosion of Internet of Things (IoT), artificial intelligence, and virtual reality technologies–technologies that will dramatically transform how your customers engage with your brand. If you lose their interest, buyers can switch brands or cut the cord with a keystroke.
  • OPENTOPIC  |  TUESDAY, APRIL 5, 2016
    [Internet, Social] What’s the Deal With This Whole ‘Context Marketing’ Thing?
    Opentopic blog >> blog.hubspot.com Several years ago (in internet years, anyway) it became clear to some marketers that one of the best ways to capture market share was through creating amazing content. Today, I think it’s fair. Marketing Technology Cmo undefined
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Internet, Social] Seasonal Marketing Campaigns: Your Secret Weapon For Engagement
    Marketing engagements like emails, paid media, events, webinars, and social all form the opportunities a lead has to score and hopefully move on to the next stage of their journey. At SnapApp, we launched a Google Chrome Extension that allowed marketers to ban boring content they find on the internet. Guinness. So much Guinness!
  • SNAPAPP  |  MONDAY, APRIL 4, 2016
    [Internet, Social] Seasonal Marketing Campaigns: Your Secret Weapon For Engagement
    Marketing engagements like emails, paid media, events, webinars, and social all form the opportunities a lead has to score and hopefully move on to the  next stage of their journey. At SnapApp, we launched a  Google Chrome Extension  that allowed marketers to ban boring content they find on the internet. Guinness.  So much Guinness!
  • SNAPAPP  |  MONDAY, APRIL 4, 2016
    [Internet, Social] Seasonal Marketing Campaigns: Your Secret Weapon For Engagement
    Marketing engagements like emails, paid media, events, webinars, and social all form the opportunities a lead has to score and hopefully move on to the next stage of their journey. At SnapApp, we launched a Google Chrome Extension that allowed marketers to ban boring content they find on the internet. Guinness. So much Guinness!
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Internet, Social] 6 Engagement Marketing Lessons from Successful Video Bloggers
    Think about it: while YouTube isn’t the only video sharing platform available, it’s arguably one of the most popular, and according to YouTube’s statistics , the channel  has over a billion users –almost a third of all people on the Internet–and  reaches more 18 to 34-year-olds than any cable network in the U.S. . Treatment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2016
    [Internet, Social] Are you becoming an obsolete marketing professional?
    Some of these new marketing leaders were in high school when I started teaching this social media marketing class and now they’re in the workforce. One-third of my students were digital natives who didn’t need to learn the nuances of social media … they had lived it. The Millennials are coming! For now. Adapt or die.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Internet, Social] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    Conversant Bio's target buyer isn't your typical internet surfer. Paired with social media promotion, lead nurturing, and conversion paths, those optimized blog posts were successfully bringing prospects into Conversant Bio’s sales cycle. Ever feel like your business is too "niche" to benefit from blogging? The Strategy Shift.
  • CONTENT STANDARD  |  SATURDAY, APRIL 2, 2016
    [Internet, Social] 3 Social Media Messenger Apps You Need to Know in 2016
    As this series develops, we’ll consider how messaging apps are affecting social media marketing. The multi-functional app was developed in and originally for China, providing users with free options for texting, calling, Internet, and more. Remember that time you felt your phone vibrate or heard it’s “ding!”
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Internet, Social] Where Your Customers Go, Your Budget Should Follow
    The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. The social media department can’t always coordinate with the website department to ensure that your customer sees the same information on every channel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 30, 2016
    [Internet, Social] Livestreaming: Twitch, Hitbox, and the massive opportunity in eSports
    One of the fastest growing Internet communities is the world of eSports. Well, that should sound familiar to us social media marketers! One of the fastest growing Internet communities is the world of eSports. By Kiki Schirr, {grow} Contributing Columnist. But let me slow down a little — do you know what eSports are?
  • 3D2B  |  TUESDAY, MARCH 29, 2016
    [Internet, Social] The Great Misconception about Inside Sales That’s Hurting Your Results
    Buyers Are Educated Because of the internet, buyers have access to more information than ever before. Technology Is an Enabler They can be more productive than ever due to technology such as CRM systems, dialers, predictive analysis, marketing automation, online conferencing, social media platforms, appointment setting software and more.
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Internet, Social] Ultimate List of 22 Account-Based Marketing Tactics
    Most companies have alerts in place that notify them whenever their company name is mentioned on the internet, and you can use this handy feature to draw their attention. 4. SOCIAL -- Account-Based Marketing Tactics. 5. Tap target account mentions on social. As an added bonus, it might generate some social media buzz, too.
  • SNAPAPP  |  TUESDAY, MARCH 29, 2016
    [Internet, Social] What Makes Content Resonate? Q&A With Doug Kessler
    For a quick snapshot of what I mean, here are three quick facts: The average social media user sees roughly 285 content pieces per day. Inject ambition right up front and say, “I want this to be the best thing on the Internet for this topic. The amount of material buyers have at their current disposal is unprecedented. ” 5.
  • SNAPAPP  |  MONDAY, MARCH 28, 2016
    [Internet, Social] What Makes Content Resonate? Q&A With Doug Kessler
    For a quick snapshot of what I mean, here are three quick facts: The average social media user sees roughly  285 content pieces  per day. Inject ambition right up front and say, “I want this to be the best thing on the Internet for this topic. The amount of material buyers have at their current disposal is unprecedented. Send it back.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 25, 2016
    [Internet, Social] 7 Ways a small business can use social media resources wisely
    The time and resources needed to be effective in social media is certainly a problem for companies big and small. think we can burst the bubble by now  — social media is NOT free. For nearly every organization, establishing a foothold on the social web is essential. Podcasts (an internet radio show) are growing in popularity.
  • VIDYARD  |  THURSDAY, MARCH 24, 2016
    [Internet, Social] Vidyard Hires Tech Veteran, Former Hootsuite Exec Steve Johnson as President, COO
    Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform. Johnson most recently held the role of chief revenue officer for Vancouver-based Hootsuite, where he helped the company capitalize on the huge rise of social media for business. About Vidyard. Media Contact: Brad Hem.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Internet, Social] 12 Bad Habits That Are Making You Less Productive
    The premise behind his method is to triage emails by urgent emails that need action/reply, not-so-urgent emails that eventually need action/reply, emails that are awaiting reply, and emails you delegate to someone else. 5) Checking Twitter, Facebook, and your other social feeds. Biting your nails. Chewing with your mouth open. It's genius.
  • VISUALLY  |  WEDNESDAY, MARCH 23, 2016
    [Internet, Social] 30 Brilliant Content Marketing Podcasts You Need to Hear
    Internet Marketing. Social Business Engine. Social Media Marketing. Social Media Social Hour. Social Pros. Nate Birt is a multimedia journalist, social media enthusiast and copy editor with experience at a  variety of print and digital publications, and a Contributing Editor to the Visually Blog.
  • VISUALLY  |  WEDNESDAY, MARCH 23, 2016
    [Internet, Social] 30 Brilliant Content Marketing Podcasts You Need to Hear
    Internet Marketing. Social Business Engine. Social Media Marketing. Social Media Social Hour. Social Pros. Nate Birt is a multimedia journalist, social media enthusiast and copy editor with experience at a  variety of print and digital publications, and a Contributing Editor to the Visual.ly By 8 a.m.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 23, 2016
    [Internet, Social] Beauty Bloggers: Top 100 Influencers and Brands
    “Twitter was the first social media tool I used as a blogger to get the word out there. It has been the most effective social media platform in boosting traffic.” The Social Snob. No stranger are we to the conversation of ‘beauty'; a huge topic and industry that is discussed online day in, day out. TheioBeauty.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MARCH 23, 2016
    [Internet, Social] 3 Important Google Analytics Data Quirks
    According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. Organic Search, Social, Referral, etc.) Let’s take a look at a few of the most important Google Analytics nuances: Sampling. This cap is 500,000 Sessions.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 23, 2016
    [Internet, Social] Do-it-yourself influencer marketing
    You’ve registered your profiles, set up an editorial calendar for a year, and spent months on social media, and NOTHING. You’ve got some serious dosh from your CMO to fuel your social media marketing, including money for content development and even a skilled community manager; but you can’t seem to move the chains. Like this post?
  • VIDYARD  |  TUESDAY, MARCH 22, 2016
    [Internet, Social] Video ads: Facebook or YouTube?
    Marketers are presented with a tricky challenge: a lot of internet browsers just don’t see ads anymore. The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. As you can imagine, the social network has a lot of information about their users.
  • WEBBIQUITY  |  TUESDAY, MARCH 22, 2016
    [Internet, Social] Five Ways to Draw Traffic to a Blog Post
    Social Media Predictions from the Top Marketers, The Best Movies of all Time According to These Movie Reviewers). Your subscribers may not follow you on social media, but they do check their email daily, if not more frequently. You can grab user-generated content from your social media sites (i.e. Guest post by Kylie Ora Lobel.
  • ACT-ON  |  FRIDAY, MARCH 18, 2016
    [Internet, Social] Top Instagram Influencers
    Social media influencers hold a great deal of power. For the purposes of today’s blog, we’re focusing mainly on the people who rose to fame using Instagram, but we’ll nod to those already famous who have used Instagram to further their success, do social good, or blaze a new trail. Why Instagram? All signs of approval (e.g.,
  • HINGE MARKETING  |  FRIDAY, MARCH 18, 2016
    [Internet, Social] Why You Shouldn’t Miss Out on Video Content Marketing
    Internet users spend 88% more time on your website if there is a video [Source: Mist Media ]. Videos are predicted to comprise 74% of all Internet traffic in 2017 [Source: Invodo ]. So, if you have not yet added a vlog or video content to your website, social media or other hosted website, like YouTube, now is the time.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Internet, Social] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information. So the real challenge isn’t having the computer analyze your data; it’s having enough data for the computer to analyze.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 16, 2016
    [Internet, Social] Are You Part of the Predictive Lead Gen Generation?
    Blogs, online forums, and social networks contribute to the cold sales email processes. It’s been over twenty years since the Internet shifted the paradigm of cold calling to a cold sales email format. Exclusive Bonus Content: Download Here our 5 very Effective Email Templates for Cold Sales Emails. Making a Change. Your Sales Team.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 15, 2016
    [Internet, Social] [Ebook] Scoring Big with Fan Engagement
    The internet gives them instant “information gratification”—they can access detailed stats, video replays, and breaking news 24 hours a day, with just a few clicks and scrolls. Meanwhile, social media encourages them to share and compare, while mobile devices add a “whenever and wherever” dimension to every aspect of the experience.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Internet, Social] 16 Enigmatic Business Blogging and Other Marketing Stats
    Mary Meeker’s Internet Trends ). Business Blogging Content Marketing Marketing Research Social Media Marketing 2016 business blogging statistics Advanced AV brand purpose ClickZ Laurie Sullivan MarketingProfs Mary Meeker's Internet Trends Meghan M. For example, what percentage of businesses maintain company blogs?
  • HUBSPOT  |  MONDAY, MARCH 14, 2016
    [Internet, Social] 13 Case Studies That Prove the Power of Word Choice
    Takeaway: People are always a little wary of pressing buttons on the internet. The online betting service, Betfair , tested six different persuasion tactics on their website, including reciprocity, scarcity, commitment and consistency, liking, authority, and social proof. Takeaway: Social proof is a powerful tactic. Testing.
  • HINGE MARKETING  |  MONDAY, MARCH 14, 2016
    [Internet, Social] Content Marketing: A Key Component of Professional Services Marketing Plans
    The Internet has become so much a part of our personal and professional lives, that it has changed the way businesses find and select service firms. Social media. Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Internet, Social] How Digital Plagiarism Detection of Your Content Protects Your Business
    An author took one of our high-performing blog posts, changed a few words, and posted it on a prominent social media site, all in an effort to position himself as a thought leader and original content producer. On social media. Go above the recommended citation advice and offer social media links to those you reference.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Internet, Social] Plagiarism-Proof Your Content Marketing Strategy
    An author took one of our high-performing blog posts, changed a few words, and posted it on a prominent social media site, all in an effort to position himself as a thought leader and original content producer. On social media. Go above the recommended citation advice and offer social media links to those you reference.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Internet, Social] How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016
    What: Collision is a truly multidisciplinary web conference, with 14 different tracks: Code, content, data, design, e-commerce, enterprise, fintech, internet of things, marketing, music, security, social media, sports, and Startup University. “If you’re the smartest person in the room, you’re in the wrong room.”. Nashville, Tennessee.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 10, 2016
    [Internet, Social] Four ways Facebook Instant Articles will dramatically impact marketing
    Content distribution Content Ignition Strategy Content Marketing Content Shock economics of social media facebook Facebook marketing Internet marketing Marketing best practices Mobile marketing Social Media Strategy content marketing content shock instant articlesLet’s look at the implications for digital marketers. 1.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Internet, Social] The Ultimate Dictionary of Marketing Terms You Should Know
    We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), You can put these hashtags anywhere in your social media posts.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 9, 2016
    [Internet, Social] Open Source: Top 100 Influencers and Brands
    Fortunately, connecting through social media is a great way to learn about and participate in open source projects all over the world, not just in our own neighborhoods.” Open source code is meant to be a collaborative effort, where programmers improve upon the source code and share the changes within the community. By DOWNLOAD NOW!
  • BIZNOLOGY  |  WEDNESDAY, MARCH 9, 2016
    [Internet, Social] Scarcity and what it means to online marketing
    With the exception of ones like my example above, today most internet marketers are not taught the nuances of scarcity because they are not helped to understand marketing concepts before tech and automation concepts. As marketing people, we are often reminded of the principles of supply and demand. It plays something like this….
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2016
    [Internet, Social] 22 Tantalizing Content Marketing Stats and Facts
    Because of the popularity of online video, it’s predicted that 80% of all Internet traffic will be devoted to video by 2019. Content between 3,000 and 10,000 words receives the most social shares—even though publishers are producing 16 times more short-form content than long. Social Media Examiner ). 7. Video is vital.
  • CAPTORA  |  MONDAY, MARCH 7, 2016
    [Internet, Social] The Convergence of MarTech and AdTech Platforms
    Ad Servers, Ad Exchanges, DSPs, SSPs – we are all familiar with these terms as the advertising ecosystem has grown since the dawn of the internet. The origins of AdTech can be traced back to the Internet itself, largely with intent to provide a viable monetization model for consumer facing websites.
  • FATHOM  |  MONDAY, MARCH 7, 2016
    [Internet, Social] I Hate Advertising – One Marketer’s Take on the Role of Advertising
    Some 33% said they’ve taken steps to hide their activities from hackers and criminals, putting advertisers at a close 2 nd behind criminals in terms of who is most avoided on the internet. Schmidt, a character from the series New Girl. hate advertising. Really, I do. Without it, you’d be dead in two days.”  (Schmidt). Overdramatic, sure.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2016
    [Internet, Social] 5 Ways to Make Your Blog Post Interactive on the Cheap
    It also keeps visitors on your page longer and is designed for social sharing. When choosing from so many options, remember highly interactive features like quizzes and swiping are good for social platforms and visually driven posts, while flip cards and polls are good for text-heavy content. Not convinced yet? via GIPHY. 4) Qzzr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 3, 2016
    [Internet, Social] 8 Practical applications for influence marketing
    In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. It could even be in the chair you’re sitting in right now, as long as you have a connected device and an Internet connection! Social proof. Do these influencers have powerful social media platforms? Social proof.
  • ACT-ON  |  THURSDAY, MARCH 3, 2016
    [Internet, Social] 8 Reasons Why Email is Still the Killer App – For Now
    Email is the oldest technology of the Internet. It’s even older than the Internet itself, if you define “ the Internet ” as when the government computer network known as ARPANET first started passing information via TCP/IP. Social media is definitely coming up fast, but it still hasn’t beat out email in terms of global users.
  • WRITTENT  |  THURSDAY, MARCH 3, 2016
    [Internet, Social] How to Write a Press Release in 4 Easy Steps [+Examples]
    These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media. Press releases generate social signals and increase publicity. Wondering how to write a press release? Great Press releases are: Short. Where? Why?”.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 2, 2016
    [Internet, Social] Sustainability: Top 100 Influencers and Brands
    The results of any mapping can be read differently, but we take note of her emphasis on the power of an individual’s social media activity as complement to authentic brand engagement on the topic. Social Innovation. The “stakeholders” for business include those in supply chains, investors, customers and employees (to name a few).
  • BUZZSUMO  |  TUESDAY, MARCH 1, 2016
    [Internet, Social] How to be the Best Answer to Customer Questions: Insights from 600,000 Posts
    Or, assuming there are not too many mountains nearby, do you turn to Google, your team or your social networks? As with so much on the internet it is a winner takes all game. The post from Heidi Cohen not only achieved over 10,000 social shares but 69 links from 42 different domains. How to Write Better Content for Social Media.
  • THE ROI GUY  |  TUESDAY, MARCH 1, 2016
    [Internet, Social] Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016
    Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% YoY increase from 2015. If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. Why Your Solutions?–
  • HUBSPOT  |  TUESDAY, MARCH 1, 2016
    [Internet, Social] The Good and Evil of Native Advertising
    I If you use the internet (and since you’re reading this, I’m assuming you do) then you’ve likely encountered native advertising - whether you know it or not. Today, it most often means social media posts that show up on your feed or an article about a product or company showing up in your news source. Native advertising is hardly new.
  • VIDYARD  |  TUESDAY, MARCH 1, 2016
    [Internet, Social] Video is The New King of Influencer Marketing
    The rapid growth of YouTube, Facebook, and social video platforms (Meerkat, Periscope, Snapchat, Instagram and so on) has fueled the popularity of using video to market a brand or oneself as an expert in a specific industry. Video offers endless new ways to connect with audiences on social media and engage them in a quick, captivating way.
  • BIZNOLOGY  |  TUESDAY, MARCH 1, 2016
    [Internet, Social] Build a page and profile for absolutely everything
    Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. Well, I met  Dan  yesterday for coffee at Northside Social and we chatted about social media, SOCi , and all the other thoughts tinkling around in our heads. People are mobile. miles away.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 1, 2016
    [Internet, Social] How to Use Community Forums to Fuel Your Audience Engagement Strategy
    Quora is a social forum built around a Q&A functionality. Reddit: The Front Page of the Internet. Author: Liz (Courter) Oseguera Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. There are several ways for you to discover the insights you need. Yahoo!:
  • HUBSPOT  |  TUESDAY, MARCH 1, 2016
    [Internet, Social] The Future of the Office: 7 Innovative Ways Companies Are Changing the Workplace
    Thanks to wireless internet, laptops, and tablets, employees are finding they don't necessarily need to be chained to a single desk. Pets are also a great facilitator in de-stressing and creating social relationships among employees. Clement Stone once said : "You are a product of your environment. Check out the post below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 1, 2016
    [Internet, Social] 5 Ways to keep up with the avalanche of online customer feedback
    From January 2014 to May 2015, there has been an eight-fold increase in customer complaints made on social media in the UK. She says that in social media, 60 percent of the customer comments are neutral— questions, mostly. Social media is a petri dish for first world problems. By Jay Baer, {grow} Community Member. Cheryl”.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 1, 2016
    [Internet, Social] 5 Ways User-Generated Content Amplifies Your Social Media Strategy
    Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. And with social media, content emerges. The post 5 Ways User-Generated Content Amplifies Your Social Media Strategy appeared first on Marketing Insider Group. Consumers are sharing […].
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2016
    [Internet, Social] 14 Fortuitous SEO and SEM Stats and Facts
    Internet users. About 26% of consumers use social media sites for this purpose. Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Image credit: MarketingProfs. Speed thrills.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Internet, Social] Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
    Here are three data-backed tactics you can implement in your social media strategy to ensure success: 1. Probably not often, but messaging this way, especially on social media, is simple, straight to the point, informative, and delivers results. In fact, 60% of all internet activity in the U.S. Social Media b2b Consumer
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