• OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Internet, Social] Tim Berners-Lee tells Facebook it’s wrong about Internaut Day
    Tim Berners-Lee – the person credited with being the father of the internet – has taken to Twitter to tell Facebook to ‘#getitright’ after it claims 23 August was the 25th birthday of the internet. The post Tim Berners-Lee tells Facebook it’s wrong about Internaut Day appeared first on Opentopic. Brands & Marketers
  • CONNECTING ELEMENT  |  TUESDAY, AUGUST 23, 2016
    [Internet, Social] How to use moving GIFs on Facebook and Twitter
    Spend some time on the internet and you’ll soon learn that there’s an animated GIF for every occasion. Blog animated GIFs digital marketing agency engagement tactics Facebook social media marketing social sharing social-media strategy TwitterHere’s how to give your followers the gift of GIFs….
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Internet, Social] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    Social Recruiting Campaign: Social Recruiting campaigns allow your company to reach a very specific audience based upon their demographics, likes, interests, geography and more. This technology allows you to then advertise only to this audience on other websites across the internet that participate in the Google Display network.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 22, 2016
    [Internet, Social] ABM Vendor Guide: What to Look for in External Data Sources
    special methods to associate personal and business emails, attach leads to accounts, find social media handles, etc. find social connections between company employees and target account employees (make sure this is done without violating the social network terms of service). Different sources provide different data types.)
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Internet, Social] How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos
    Trouble is, most commercially available photos on the internet were taken to visualize broad overall concepts rather than concrete messages. Our suggestion is inspired by contemporary social media culture -- and it's more recognizable. That means they can be used in all sorts of campaigns. but also end up looking generic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2016
    [Internet, Social] The reality of online influence and the only thing that matters
    In my position as Global Director of eBusiness, I was the company’s go-to guy for anything Internet. But on the Internet, none of this matters. Have you ever tried to tell somebody on the Internet what to do? I used to be a big shot. closed the biggest deal in the company’s history, worth more than $5 billion in sales.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 20, 2016
    [Internet, Social] Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
    Social media buy buttons were once heralded as the next big drivers of social commerce. Internet users, however, could seemingly care less. Data reveals that buy buttons are infrequently used by internet users, and their utility in social media strategy appears limited. Marketing Social MediaLimited Appeal.
  • CONTENTLY  |  FRIDAY, AUGUST 19, 2016
    [Internet, Social] Gawker’s Death, and 5 Other Stories We’re Reading This Week
    Selected by Jordan Teicher, senior editor. I’m usually not a fan of mixing politics and social media since I just expect most political conversations to turn into Molotov cocktails of narcissism, but Victor Luckerson’s article made me rethink that opinion. But there are bigger threads that Luckerson pulls on. How is that possible?
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Internet, Social] Study: How Much of Your Content Marketing Is Effective?
    excluding social media posts)? account for an incredible 74 percent of all Internet traffic by 2017. LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. content.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Internet, Social] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. Internet, and we want to do it every single day. The Internet is what we make it, and we want to make. SOCIAL Strategies, tools, and tips for spreading content through. the social web. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Internet, Social] Evangelizing a Content Marketing Program
    The news isn't much better on mobile, where Internet usage. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Introduction 4 II.
  • ACT-ON  |  FRIDAY, AUGUST 19, 2016
    [Internet, Social] Back to School – Let’s Keep Our Kids Safe Online
    And, in what is now the new normal, our kids probably have a device that is connected to the Internet in their (back) pocket. However, I would suggest that the bigger issue is data sharing (Big Data) and social media. Today’s teens and preteens have very limited awareness about the information that they share when using the Internet.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Internet, Social] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    ABM Process System Function Key Sub-Function Comment Identify Target Accounts Assemble Data External Data Vendors gather data from the Internet, private, and government sources (“public” sources) and purchase it from other vendors (“commercial” sources). Hopefully the result is worth the effort. The fundamental challenge was two-fold.
  • CONTENTLY  |  THURSDAY, AUGUST 18, 2016
    [Internet, Social] Infographic: The Inevitable Shift of Snapchat Demographics
    While the chat app’s user base still skews young—70 percent are millennials and 30 percent of teens rank Snapchat as their most important social network—its older audience is growing at a rapid pace. internet users are now on the social network. Social Infographic SnapchatThen they start seeing how it works.”
  • SALES ENGINE  |  WEDNESDAY, AUGUST 17, 2016
    [Internet, Social] 5 easy steps to building ongoing thought-leadership content
    Now you’ve got a baseline of information, and writing the blog post or article is as simple as adding some internet research and editing. It also makes it easy to push blog links out through social media, leading people back to your site. Start with a content audit. What pieces of content have you already developed? Content Strategy
  • ACT-ON  |  WEDNESDAY, AUGUST 17, 2016
    [Internet, Social] Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)
    The experiences of each generation – experiences made in a specific time and place in history – shape who we are, what we value, how we value it, how we prioritize those values, how we interact with others and in the world, and how we back up those values (through purchases, social shares, protest, and so forth). But enough about me.
  • CONTENTLY  |  TUESDAY, AUGUST 16, 2016
    [Internet, Social] How the 5G Revolution Will Transform Marketing
    Now, thanks to 4G and the ubiquity of Wi-Fi, using a smartphone as a portable internet platform makes much more sense. So are chat and social apps. The same will be true of the internet of 2020, which is when industry experts predict that 5G will become initially available to businesses and consumers.
  • CONTENTLY  |  TUESDAY, AUGUST 16, 2016
    [Internet, Social] Why Ad Blockers Make Facebook Even More Powerful
    Google, Amazon, Microsoft and other internet companies have all paid the fee. B2C Media Social Tech ad blockers Adblock Plus Facebook Live Facebook Video Instant ArticlesOne of the most common criticisms leveled at ad-blocking companies is that they are little more than extortionists. But one major player has resisted. Source.
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [Internet, Social] Selling With Content: What’s Repeatable and What’s Not?
    Before the Internet, that approach used to lead to newsstands where we would browse cover headlines and pick up the ones that interested us. You also have social media where you’re developing audience over time and extending content links. What does a perfect world B2B sales process look like? Mass marketing is out, mass media is in.
  • KEO MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Internet, Social] Marketing Strategies for Reaching the Wearable Devices Market
    Predictable daily sessions online have been replaced by many fragmented interactions that now occur instantaneously; everything from checking the time, texting a spouse or chatting with friends on social media. The wearable devices market is growing very quickly. Make content (even more) “glance-able”. It will require “glance-able marketing”.
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Internet, Social] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    On the Internet , nobody knows you ’ re a dog. SDL SM2, Radian6, Sysomos, Sprout Social , Lithium. Social media is much bigger than Facebook. There are a multitude of social networks, self-run message boards, threads deep in reddit, and ad-hoc discussions everywhere online (Dailymile.com, etc.). Social Media News Release.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 16, 2016
    [Internet, Social] 5 Ways to distinguish your content and brand by using research
    These days, however, it can be a bit tricky to get your studies and research findings out there, since the Internets are lousy with quick stats, infographics, and other ephemera. Last year, for instance, Netbase contacted my company Edison Research to get to the bottom of the true impact of social media on fashion buying decisions.
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Internet, Social] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    Here’s how that BuzzSumo/Moz study describes the situation: … the majority of content published on the internet is simply ignored when it comes to shares and links. Share your posts on social media – more than once! You’ll need some kind of social media scheduling tool to do this. That’s according to a study by Moz and BuzzSumo.
  • CONTENTLY  |  FRIDAY, AUGUST 12, 2016
    [Internet, Social] ‘Gawker Media’s Biggest Mistakes,’ and 4 Other Stories You Should Read
    Katie Notopoulos is one of my favorite tech/internet writers, mostly because of inventive stories like this. Here’s what you missed while you were heard the phrase “cupping” one too many times this week… BuzzFeed News: Why Won’t Facebook Release Me From Overnight Oats Hell? have a few theories as to why that is.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 12, 2016
    [Internet, Social] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    Social Media Evolved. Created with the original intention of helping families and friends stay connected, today’s social media platforms have morphed into networks of hyperconnectivity. Part technician, part artist, the hybrid marketer represents a fundamental shift away from traditionally siloed teams.
  • SNAPAPP  |  FRIDAY, AUGUST 12, 2016
    [Internet, Social] SnapWrap: Hiring, Personalization, Being the New Guy, and More!
    Do you have a social journalist on your marketing team? There’s so much out it on the Internet, so how can you make yours stand out? Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Keeping up with all of the latest news on your own is tough, so let us do all the research for you. Andrew Davis, LinkedIn.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Internet, Social] How to Create Content for Every Stage of the Buyer's Journey
    The internet has made it easier for marketers (and salespeople) to engage customers at the various stages of their journey using content marketing. They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. In most cases, that's not how purchases are made. Examples.
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Internet, Social] How to Hire the Perfect Person to Run Your SEO
    Post open positions on your website and promote them via social media so you can draw in traffic from users searching online. Send your staff reminders of the open position and ask them to share on social media, or mention at networking events, too. Social Media & Google Search. Crafting Your Ad & Attracting SEO Talent.
  • CONTENT STANDARD  |  THURSDAY, AUGUST 11, 2016
    [Internet, Social] Later, Haters! How Social Media Management Can Defeat Internet Trolls
    Feared by brands and publishers alike, online trolls (described by Psychology Today as people who “[come] into a discussion and posts comments designed to upset or disrupt the conversation,”)have the power to hijack social conversations, fuel negativity, and derail even the most well-intentioned marketing campaigns. Responding.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 10, 2016
    [Internet, Social] 5 Reasons Chatbots Are the Marketing Tools Your Brand Needs
    These services aren’t new to the internet, and neither are chatbots, but the technology powering them has improved dramatically over the past few years. Robots won’t be taking over the world anytime soon, but their distant relatives could soon find themselves well-employed by brand marketers. The result?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Internet, Social] Introducing the Definitive Guide to Social Media Marketing
    Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2016
    [Internet, Social] Four online business rules that don’t exist any more
    By Mars Dorian, {grow} Contributing Columnist. A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. The funny thing?
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Internet, Social] 5 Smart Reasons to Create Content Outside Your Niche
    Once upon a time I was a nobody, writing for an internet marketing company nobody had ever heard of. By establishing a relationship through a shared interest now, you can increase the odds that later on those same people will come to you first and become your customers when the need arises. 3) You can increase your social media engagement.
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Internet, Social] The Future of the Internet Isn’t the Web
    But this time, Jobs was right, and he nailed the reason why in four words: “Internet in your pocket.” Yet today, not carrying a smartphone indicates eccentricity, social marginalization, or old age. As mobile quickly began to take over the market, so too did social media platforms like Facebook, Twitter, and Instagram.
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2016
    [Internet, Social] 12 inspiring social media monitoring case studies
    90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2016
    [Internet, Social] Social media predicts the next Carpool Karaoke stars
    In other words, we can can have some fun by predicting for Apple who the most popular host would be based on social media data! The episode was dubbed the “ Tatum Takeover ” and featured a Channing Tatum we haven’t seen before — this was internet gold. By Hannah Chapple, {grow} Community Member. Karaoke, anyone? Last week, Apple Inc.
  • KEO MARKETING  |  THURSDAY, AUGUST 4, 2016
    [Internet, Social] 3 Content Pieces that can Damage Your Online Reputation
    Yet it is an important part of business because news can spread quickly on the internet influencing large groups of people. How do you deal with this?  By regularly performing searches on your company name and monitoring your own comment boards and social media pages. Contact us today to learn how we can help! B2B Marketing
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2016
    [Internet, Social] How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges
    It’s also extremely easy for people to share, retweet, and otherwise promote your curated content on social channels, which they are more likely to do if you curate something entertaining or insightful and easy to digest. 2. Whether or not that’s your brand depends on the quality of your content. The Power of Curated Collections.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Internet, Social] How to Turn Your Blog into a Lead Generating Machine
    From social listening to data analysis, technology has been a huge enabler. Sure, there’s software that can pull content off the internet for you. Make it Easy to Share Your Content on Social Media. You can do this by adding social media icons in and around your blog post. Worst case scenario? Boost Your SEO. Conclusion.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Internet, Social] 62 Experts Share Their #1 Actionable SEO Technique
    Build a relationship with them, and leverage this relationship to get content published on their blog and pushed out on their email list and social media channels. He’s an internet marketing expert and all-around marketing geek. social media ads. Is this the best page on the internet for the topic? Write Quality Content.
  • CONTENTLY  |  WEDNESDAY, AUGUST 3, 2016
    [Internet, Social] How Microsoft Could Turn LinkedIn Into a Legitimate Facebook Rival
    Every social network has a personality. As the internet’s corporate rolodex, LinkedIn gets the job done. By comparison, LinkedIn is the social media equivalent of elevator music. percent of all social network revenue, while Twitter’s piece of the pie is about 10 percent. B2C B2C Tech Social LinkedIn Microsof
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 3, 2016
    [Internet, Social] Why content marketing complements (but doesn’t replace) link building
    recent study conducted by Moz and BuzzSumo showed that there is actually no correlation between popular content (high number of social shares) and a high number of links. Without links, the Internet wouldn’t be navigable. Content marketing has often been conflated with link building. Deliver audience value and build brand affinity.
  • SNAPAPP  |  WEDNESDAY, AUGUST 3, 2016
    [Internet, Social] Hacking Audience Attention Spans With Interactivity
    What Do Internet Users Want? Data from eMarketer shows that Internet users find interactive content more interesting and prefer this content format (compared to non-interactive formats). According to Content Marketing Institute , 63% of all social media content is made up of images.  . which is strange to imagine.  .
  • CONTENTLY  |  WEDNESDAY, AUGUST 3, 2016
    [Internet, Social] Over 70 Percent of Native Ads Get a Failing Grade
    internet users employ ad blockers and 17 percent are “at risk” to begin using them. But that doesn’t mean that native advertising is dying, at least not on the internet as a whole. ” In other words, social media advertising such as in-feed ads on Facebook and Twitter count as native advertising.
  • ACT-ON  |  WEDNESDAY, AUGUST 3, 2016
    [Internet, Social] 10 TED Talks to Watch to be a Better Marketer
    From social media to physics, these 10 TED Talks were curated by Act-On for marketers to provoke new ideas, increase efficiency and happiness in the workplace, and inspire leadership. 1. Alexis Ohanian: How to Make a Splash in Social Media. He is uniquely respected for his understanding of the Internet.” Too good to be true?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2016
    [Internet, Social] What B2B Marketers Need To Know About Video
    In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. Cisco projects that video will comprise 79 percent of all Internet traffic by 2020. And this is a great thing for modern marketers. It makes perfect sense: video is a powerful medium.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 2, 2016
    [Internet, Social] How Reddit Marketing Can Fuel a Passionate Fanbase
    Reddit, the so-called “front page of the internet,” is emerging as the dark horse of social media marketing. While Reddit may seem like an untamed version of the social network landscape, brands that do successfully navigate the platform can earn big wins. fewer users posting personal content. The Power of Reddit.
  • HALEY MARKETING  |  MONDAY, AUGUST 1, 2016
    [Internet, Social] Most Common On-Site SEO Problems
    The title tag is what shows up in the top tab of your Internet Browser and it’s also the title that shows up when your page ranks well in search results. SEO/Social Media Biggest SEO On-Site Problems Employment Agency SEO How to Optimize a Staffing Website seo companies seo for staffing staffing SEOMissing Alt Tributes.
  • CONTENTLY  |  MONDAY, AUGUST 1, 2016
    [Internet, Social] When Will the VR Revolution Come for Marketers?
    ” She also believes that VR will not see widespread adoption until there are non-entertainment uses for daily life, such as social media (which Facebook seems to want with Oculus). ” This is an excerpt from “Media 2020: The Marketer’s Guide to the Future of the Internet.” “Super literal, right?
  • JUNTA 42  |  SATURDAY, JULY 30, 2016
    [Internet, Social] This Week in Content Marketing: How Brands Could Inherit the Web
    billion (9:17): The internet is an unforgiving place for yesterday’s great idea, and Yahoo has now reached the end of the line as an independent company. The board of the Silicon Valley company has agreed to sell Yahoo’s core internet operations and land holdings to Verizon Communications for $4.8 This week’s show. billion.
  • CONTENTLY  |  THURSDAY, JULY 28, 2016
    [Internet, Social] 5 Charts That’ll Make You Realize How Much Social Media Has Changed Since 2014
    In 2014, Facebook owned about 82 percent of total shares across the major social networks, but with a bunch of upstart platforms on the rise, many thought it’d peaked. In 2014, Twitter accounted for almost 9 percent of total shares across the major social networks. Media charts social mediaThink back to 2014. Not so!
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Internet, Social] The Brilliance Behind the Ford Barking Lot
    Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise. Now, car companies aren’t always on the cutting edge of internet humor. “The internet loves dogs. ” It Fits for Ford’s Social Audience.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2016
    [Internet, Social] Hit Gold with Paid Advertising, Understand the Landscape, Solve Problems, and Create Staying Power
    However, there is a familiar old friend out there sitting idle that, when harnessed correctly, can convert leads for you at a rate higher than just about any of those other social platforms. Email, the stalwart of internet communication, is that best friend of content that you didn’t know you had. Content Marketing
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [Internet, Social] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. As of December 2015, 33.8% of enterprises had launched Internet-based marketing activities and about half (47.4 Qihoo 360 started from an Internet security company with a broad product line.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Internet, Social] I’m an influencer, pay me more!
    About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Is it earned or paid media?
  • CEROS  |  TUESDAY, JULY 26, 2016
    [Internet, Social] What Does the Future of Marketing Have in Store?
    Even with all of these new mediums, none have been as revolutionary as the Internet. As Lizzie Davey says, the Internet hasn’t just changed the way that consumers receive ads, but it’s even “changed the way consumers act towards them.”. She is a regular contributor at sites like TINT , Social Media Examiner, and Adespresso.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2016
    [Internet, Social] Should Facebook be regulated?
    The social web has created amazing opportunities to learn, discover, connect, and have fun. The government recently ruled that the Internet is a “utility” like water or electricity. Should children be exposed to graphic violence on Facebook without your knowledge and consent? Should Facebook be regulated? Or, is it?
  • BIZNOLOGY  |  MONDAY, JULY 25, 2016
    [Internet, Social] Why brands need a different kind of content.
    We spend the least time on newsfeeds or broadcasted pitches on social platforms, because we don’t care about something directed at a generic mass audience, unless we’re looking for whatever it is. Owned content like the latter stimulates social sharing with relevancy and context. That is, if a transaction is even your conversion goal.
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Internet, Social] 28 of the Best Instagrams to Follow for Design Inspiration
    There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will. Social Media Design featured-1 Daily TOFUWhat if I told you you could visit an art gallery. from the comfort of your own home? Or from a bus seat on your commute to work? Graphic Design.
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Internet, Social] Mi6 Agency’s Top Charts for July 2016
    Forrester’s predictions on the trajectory of success for the Internet of Things (IoT) in this chart show some interesting trends around what are still immature technologies. “The Dead Zones: When Not to Post on Social Media.” “Internet Of Things (IoT) Predictions From Forrester, Machina Research, WEF, Gartner, IDC.”
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Internet, Social] Mi6 Agency’s Top Charts for July 2016
    Forrester’s predictions on the trajectory of success for the Internet of Things (IoT) in this chart show some interesting trends around what are still immature technologies. “The Dead Zones: When Not to Post on Social Media.” “Internet Of Things (IoT) Predictions From Forrester, Machina Research, WEF, Gartner, IDC.”
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Internet, Social] Is Word-of-Mouth Marketing Still Worth Your Time?
    As mentioned in CMO , new conversation channels like social media, video marketing , influencer marketing, and online reviews have changed the shape of word-of-mouth advertising without quite turning it into something else. In fact, some of the signature campaign channels created by the internet offer a form of word-of-mouth advertising.
  • JUNTA 42  |  SATURDAY, JULY 23, 2016
    [Internet, Social] This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
    Episerver: As a digital marketer, you face both external and internal challenges — from declining organic reach on social to software issues that sap your team’s productivity. Joe’s rant: This week, Donald Trump’s campaign released a logo that the internet thought looked sexually suggestive. Where does content marketing rank?
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Internet, Social] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second. As a reaction to some of these disruptive online ads, internet users have started installing ad blocking extensions by the millions. Why is ad blocking a big deal?
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [Internet, Social] The Psychology of Viral Content
    Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Nearly 1,300 press mentions and more than 100,000 social shares. Media Social viralThe result? And when applied to the superhero project, the theory holds true.
  • CONTENT STANDARD  |  THURSDAY, JULY 21, 2016
    [Internet, Social] What Must Fall if Twitter Is to Succeed?
    After much initial talk about the native content wars , Twitter has taken a decidedly different approach to social media marketing. It first made waves when rumors flew that it would adopt a 10,000-character limit for Tweets, which would have turned the snappy content-laden social network into a competitor for its cousin website, Medium.
  • ACT-ON  |  THURSDAY, JULY 21, 2016
    [Internet, Social] Long-Form Content vs. Short-Form: Which Gets the Results You Want?
    Internet marketing company WordStream made the switch in 2012 to long-form blog posts. In addition to holding reader attention longer, lengthier posts get higher social engagement. Lee Odden of TopRank Marketing published a “ Master List of Social Media Marketing Management Tools.” Long-Form Content … Why It Works. But why?
  • SALES ENGINE  |  WEDNESDAY, JULY 20, 2016
    [Internet, Social] Is Content The Solution for Your Shrinking Sales Pipeline?
    In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information. As the Internet exploded with information in the 2000s, marketing organizations attempted to “control the conversations” about their companies that were occurring online.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Internet, Social] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    In a recent SensorTower study , Pokemon Go is outperforming all social networks on the amount of time people spend in the app. The internet empowers, constantly evolves, and pays dividends to early adopters. Thanks to technology and the internet, today: Everyone is an author - Thank you WordPress. So what? For a $10 investment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2016
    [Internet, Social] What is Blockchain and what is its impact on marketing?
    This guide — let’s call it Blockchain 101 — is intended to give you a brief but thorough introduction to the technology that could very well change the Internet as we know it. Bitcoin and Blockchain economics of social media Marketing best practices bitcoin blockchain kiki schirrWhat is Blockchain? Blockchain lingo.
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Internet, Social] If you post it will they come?
    Share If You Post it Will They Come ?   on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page  as well as whatever other social media profiles that make sense. If it doesn’t, I’ll crop the image to make sure it’s optimized for social (~ 1200X630 ).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Internet, Social] 20 Online Marketing Tools That Boost Campaign Results
    As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. This Google Chrome extension logs all HTTP traffic between Google Chrome and the internet. Social Media Tools. However, like any profession, we’d struggle to be successful without tools.
  • CONTENT STANDARD  |  TUESDAY, JULY 19, 2016
    [Internet, Social] Ink and Bytes: Using Print in Your Digital Marketing Strategy
    From 1995 to 2009 the internet went from being a premium service used by less than one percent of the world to an everyday tool used by more than a quarter of the global population. From Ink to Internet. Ultimately, the internet and printing press are both technologies that encourage people to integrate, disseminate, and communicate.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Internet, Social] Neil Patel AMA: Content Marketing, Pokemon Go & That Ad
    Opentopic blog >> xoombi.com The awesome internet marketing community Online Geniuses recently hosted an AMA with Neil Patel, co-founder of KISSmetrics, Crazy Egg and Quick Sprout. You might remember him from our post on influencers’ social media pet peeves. Marketing ROI Cmo marketing roi
  • VOLACCI  |  MONDAY, JULY 18, 2016
    [Internet, Social] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    The Internet has been the driver in opening up these global markets for goods and services. Through the Internet, even small businesses can target individual consumers in countries around the world. Drupal 8 is a marketer’s dream. The result is that cutting-edge, marketing functionality is now included in the core of Drupal 8. 1. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2016
    [Internet, Social] How to turn social media connections into an actionable audience
    Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” And so we bust one of the Internet’s big myths. By Mark Schaefer. It doesn’t. Fowler.
  • CONTENT STANDARD  |  SATURDAY, JULY 16, 2016
    [Internet, Social] Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?
    That’s the promise of the Internet of Things (IoT). As Datamation points out , the privacy concerns brought by IoT are familiar to consumers—who have watched the internet and personal devices gradually erode their anonymity. That’s a nightmare scenario, sure, but it’s one that IoT developers can’t ignore.
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Internet, Social] The Brilliance Behind the Ford Barking Lot
    Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise. Now, car companies aren’t always on the cutting edge of internet humor. “The internet loves dogs. ” It Fits for Ford’s Social Audience.
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Internet, Social] The Brilliance Behind the Ford Barking Lot
    Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise. Now, car companies aren’t always on the cutting edge of internet humor. “The internet loves dogs. ” It Fits for Ford’s Social Audience. Company*.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Internet, Social] Ask the Expert: Ann Handley on Creating Bigger, Braver, Bolder Content Marketing
    It’s competing with blogs, social media streams, listicles, YouTube playlists, and every other distraction of the modern age. Content is everywhere, from our mobile phones to our internet-enabled refrigerators. So it’s no surprise that people experience “content. Marketing ROI Cmo marketing roi undefined
  • CONTENTLY  |  WEDNESDAY, JULY 13, 2016
    [Internet, Social] Media 2020: The Marketer’s Guide to the Present and Future of the Internet
    The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. Today, digital marketing is much different. percent. Media e-book
  • CONTENTLY  |  WEDNESDAY, JULY 13, 2016
    [Internet, Social] Media 2020: The Marketer’s Guide to the Present and Future of the Internet
    The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. Today, digital marketing is much different. percent. Media e-book
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Internet, Social] Why Your Brand’s Content Strategy Should Cover the News
    Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. But the rise of social media and mobile devices have shifted this somewhat. The Social Media News Engine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 13, 2016
    [Internet, Social] Batman, Pokemon, and an essential lesson from the heart of marketing
    These actions can’t normally be achieved through the weak relational links represented by a click, or a “follow” on social media. Augmented Reality branding Case studies Communty-building customer acquisition Internet marketing Marketing StrategyLet me tell you about me and Batman. dwelled in a cardboard Bat Cave.
  • BIZNOLOGY  |  TUESDAY, JULY 12, 2016
    [Internet, Social] Kindness opens many doors online
    While everyone might lead with being an  a **e online, the very act of pursuing the life of a blogger, an influencer, a writer, a reviewer, an entertainer, or a storyteller suggests that you’re probably both an optimist (what’re the chances of actually becoming an internet sensation?) It’s a vicious cycle. Reddit, right ?
  • HALEY MARKETING  |  TUESDAY, JULY 12, 2016
    [Internet, Social] Here’s How Your Staffing Agency Can Jump on the Pokemon GO Craze
    That’s almost the same amount of time a user spends on Facebook and more than any other social app. . So I went to the Internet and found endless resources. Create some social media marketing that plays in with the theme of the game. Scroll on your social media timeline. Striking when the iron is hot. . resume review?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 12, 2016
    [Internet, Social] The new psychology of content consumption
    Have you tried our free Internet radio program yet? Artificial Intelligence Big Data and Analytics Content Marketing facebook Facebook marketing Podcasts Psychology and social media research Snapchat streaming video The Marketing Companion marketing companion podcastsIs the psychology of content consumption changing?
  • HUBSPOT  |  TUESDAY, JULY 12, 2016
    [Internet, Social] Are Display Ads Worth Your Time? [Flowchart]
    In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost -- and for good reason. Banner ads were one of the very first ways the internet monetized traffic, but t here are now many, many more ad options. Social Media Advertising Daily
  • CONTENTLY  |  MONDAY, JULY 11, 2016
    [Internet, Social] The FTC Cracks Down on Warner Bros. and PewDiePie’s Shady Influencer Marketing… Sort Of
    PewDiePie is perhaps the most famous internet celebrity, and by targeting a campaign that used his channel, the FTC seems to be sending out a signal to influencers across the social media landscape. ” This is a confusing practice you see regularly on social media. The problem? They sometimes have trouble disclosing it.
  • BIZNOLOGY  |  MONDAY, JULY 11, 2016
    [Internet, Social] Machine Learning: a digital Cambrian explosion about to happen
    Over the last several years, technology pundits have been gravitating around the big data + mobile + cloud + social as the big game changers of our time. In reality, there are many other technology elements paving our way to the future, such as the Internet of Things, blockchain, quantum computing, and augmented reality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 11, 2016
    [Internet, Social] Five ideas: Constructive engagement in destructive times
    Every major social media platform is free, which means users feel free to share everything. When I’m looking at my social media newsfeeds and glance over the updates from my friends and peers, I fool myself into believing I’m still connected to them, even though I haven’t spoken to some in years, or even a DECADE.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Internet, Social] The 21 Most Innovative & Creative Ads of the Past Year
    In a big step for the internet of things, the Google-owned Advanced Technology and Product Group (ATAP) developed a fabric that could reasonably be described as nothing short of magical. The group's creative covers of popular songs such as Happy blew up on social media in India and around the world. Shoplifters. Film Craft. Phelps.
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Internet, Social] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    Invite them to get your lead magnet, ask for a social share, or send them to the sales page for a related product you’re offering. Stout is a social media enthusiast, designer, digital media consultant and speaker. wise man once told me people only use the Internet for 2 reasons: to be entertained, or solve a problem.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 7, 2016
    [Internet, Social] Pondering Snapchat As The Next Place to Be for B2B
    Jason Keath of Social Fresh has advised marketers who are unsure about the platform (and me when I asked him directly) to use it personally and learn how it works. This is the platform that is exploding in the social media world. It was called Why Snapchat will be great for B2B companies. And neither can I. Next are the Stories.
  • ACT-ON  |  THURSDAY, JULY 7, 2016
    [Internet, Social] Inside the Mysterious World of Dark Social
    Content sharing via social media is really important, right? But have you heard of “dark social?”. We can, and do, track how and when people access our content from links we send them in email or make available in social media, and so forth. It’s called dark social. What, exactly, is “dark social”? Wha?”. Yikes.
  • CONTENTLY  |  WEDNESDAY, JULY 6, 2016
    [Internet, Social] What CJR’s Study on Trust Tells Us About Content in 2016
    Thanks to the internet, conspiracy theories, hoaxes, and all manner of half-truths and deceiving cons have exploded at an incredible rate. InfoWars, home of “the #1 Internet News Show in the World” and distributer of conspiracy theorist Alex Jones’s  unique brand of paranoia , receives 5.2 according to Quantcast.
  • WRITTENT  |  WEDNESDAY, JULY 6, 2016
    [Internet, Social] 77 Blogging Stats to Improve Your Blogging Strategy
    Social shares and unique visits are the most valuable key performance indicators (KPIs): 24% and 23% of SEO experts, respectively, mentioned their profound importance. 94% of bloggers choose Social Media Marketing as their promotion tactic. Only 41% of marketers are sure that they can adequately measure their social media ROI.
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