• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Internet, Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Enabled by the Internet, prospects and customers are taking control of the buying process and revealing far. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Internet, Social] Marketer’s Guide to Blending Search and Display
    Almost as many internet users respond to display ads by performing a search on a search engine (27%) as those who click on the ad itself (31%). 'KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” iProspect ).
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Internet, Social] Does Marketing Get No Respect?
    And search engines became a gateway for anyone, anywhere, to access all the information you could ever want, as long as you had a computer with internet access. Social media came along around 12 years ago to allow us to connect with people who had similar interests. Marketing has a marketing problem. Yes Promotion was one. Or no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Internet, Social] Adventures in Analogia: How to Find Customers in the Offline World
    I’ve pushed myself away from my iMac screen, neglected my internet connection, and stepped into that strange realm they call the analog world. In the age of permanent internet, you’re just a swipe away from being ignored, even when you’re standing right in front of someone. I’ve done the unspeakable. Analog-ia.
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Internet, Social] Inbound 101: Three Major Inbound Components
    You can also download AdBlock Plus to avoid Internet banner ads. Social Media – Social Media is another low-cost method for increasing your exposure online. Think of it this way: outbound marketing was a one-way conversation, but inbound is a two-way conversation facilitated by social media.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Internet, Social] 3 Things You Must Understand About Mobile Marketing Today
    1) Smartphones Are Digital Portals, But They’re Also Phones When mobile really got on its feet and became the portal to email, the Internet, and social media that we all know and (usually) love, the running joke was, “Smartphones are amazing! People use them for everything…even the occasional phone call! Ha ha!” repeat, not optional.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Internet, Social] It’s not your house to pwn so remember your place
    If you’re reading this post, you probably need to take this doubly or trebly to heart because you’re probably a promoter, a publicist, a social media marketer , a digital PR professional, a marketer, a salesman, or even a social media influencer yourself. Can you blame the Internet ? It doesn’t matter. You need to be explicit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Internet, Social] Don’t block me bro: Internet ad blocking takes hold
    percent of all Internet ads are now being blocked. To make things worse, Ad Blocker is holding the Internet hostage and extorting money to allow ads through to customers — ads that have already been paid for. We propose that no less than the future of content on the Internet is at stake. An advertising victory or disaster?
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Internet, Social] What Social Media Can and Can’t Do by @davekerpen
    'Find New Customers is a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). Social media is not free.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Internet, Social] Get Started with Video Marketing: DIY
    Frost & Sullivan conducted a survey and found that video is on pace to account for 75% of all consumer internet traffic by 2020 – but that shouldn’t be a surprise. Sean Ryan, director of social media at JCPenney, wrote in a report about the campaign. You can even do it yourself. link]. First, a bit of context. link]. link].
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Internet, Social] Understand Your Target Market: 3 Steps to Creating Customer Personas
    Here are some topics we explored when considering our customer personas: How they found our company (referral, word-of-mouth, internet, an ad, social etc.). 'Your product or service is intended for a particular group of people, right? You may have a grasp on your customers, but how well do actually know them? Location.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Internet, Social] Copywriting Lessons From Companies Doing It Right
    In it, she dishes on the secrets of the company’s success, notably in social media: “ Social media is built on sharing, and Nasty Gal was giving girls something amazing to share each and every day. ThisOutfitThough - Bringing The Thunder to Social. Can Ye Olde General Store flourish within the digital firmament of the Internet?
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Internet, Social] Seven Expert Google Analytics Guides
    All you need do is get a signal to an internet-connected device. 'You’ve likely at some point come across the contention that humans only use 10% of our brains’ capacity (which is a myth ,  though a popular one). Image credit: iMedia Connection. What if they did use 20%, or 50%, or more of what the tool can provide?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Internet, Social] Lessons on responding to negative online comments
    People had encouraged me to see it for months, because of its social media connection. was surprised by the lessons on business and social media in its messaging. It’s a great story with a subplot of how social media can make or break you as a business owner. Negative online comments are tough to take. Don’t. Don’t.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 17, 2015
    [Internet, Social] Youthful indiscretion could alter your life forever
    And the exactly wrong person was watching at exactly the wrong second as Justine Sacco was en route to South Africa, away from the Internet for 11 hours, in a world where #HasJustineLandedYet was trending globally. 'Last night my girlfriend and I watched The Bachelor. Chris, too, seemed to share our love of Miss Roper. Now, copies are exact.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 17, 2015
    [Internet, Social] How To Use SlideShare For Content Repackaging
    Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | How To Use SlideShare For Content Repackaging by Ann Smarty - Maximize Social Business.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Internet, Social] CPA Superstar: Blake Christian’s Journey to Visible Expert?
    Even before the advent of the Internet, Blake Christian had already discovered the advantages of content marketing. This he manages through his personal website , which is full of information and resources on tax credits and tax planning, along with links to his social media accounts and his blog. “They stay out there forever.”
  • BIZNOLOGY  |  MONDAY, FEBRUARY 16, 2015
    [Internet, Social] Infographics are excellent for reaching APAC markets
    Infographics have been around for quite a while now, in terms of the internet, and have stood the test of time. Infographics are not only more engaging than text alone, it is easy to gauge measurement in specific markets, they are easily scanned, they have the ability to be social and viral, and you can achieve global coverage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Internet, Social] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    He didn’t use the term “ content shock ” but Seth described how the flood of great content on the web is making businesses resort to advertising, promotion, social media and other measures to claim one of those precious first-page search results. the subscribers to this blog are its backbone). Of course not. Glennon Melton.
  • SYNECORE  |  SUNDAY, FEBRUARY 15, 2015
    [Internet, Social] Why it's a Good Time to be a Digital Marketer
    'The inexorable shift in the marketing function to digital is a largely consumer-driven phenomenon, as digital technologies like the Internet, social media, and mobile devices have empowered consumers to demand more out of brands and marketers. The Rise of the Digital Marketing Function. CX: Easier Said than Done. Takeaway.
  • VIRALLY BLOG  |  FRIDAY, FEBRUARY 13, 2015
    [Internet, Social] Why We Love Content Marketing
    By 2017, video will count for around 69% of all consumer internet traffic. Everything that a brand shares on social networks, websites etc is a form of content marketing. 'Content Marketing is constantly evolving with more and more companies jumping on the content bandwagon everyday. Videos. Creativity. Being Helpful. Podcasts.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Internet, Social] How to Prepare for Your Next Job Interview
    The areas the tool critiques are: blogging, social media, SEO, lead generation, and mobile. How do they social media to drive leads? The internet is your best friend in prepping for interviews. 'Applying for jobs isn''t easy. To start, your resume should be immaculate. Your LinkedIn profile should be optimized to a T.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 11, 2015
    [Internet, Social] Internal Social Business for Leaders series: 3. Be yourself
    'This is the 3rd and final post in the Internal Social Business for Leaders series. By now, you should have a polished profile in place and be more comfortable with your online social surroundings. You don’t have to be a great writer to have an effective presence in your organization’s internal social business platform.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 10, 2015
    [Internet, Social] Are the 4Ps Still Relevant or In Need of a Major Reset?
    Today buyer is more empowered with: Information, leveraging the Internet and social media / peer recommendations to make more informed purchase decisions More ways to buy Products that are more personalized / customized for the individual. Developed in the early 60s by the marketer E. What does the customer need to be successful?
  • KEO MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Internet, Social] Online Advertising: Retargeting for Maximum ROI
    The basic concept of retargeting means you are following a prospect all around the internet. Social media helps in this area, as social logins make it easier to track people online no matter what device they may be using at a given time. Retargeting effectively requires a delicate balancing act.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Internet, Social] On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone
    Emails, search marketing, social media, websites, and blogs are fantastic ways to create initial awareness and build trust over time. Consider these facts from a digital consumer report from Nielsen : US adults spend on average 34 hours per month using the mobile Internet on smartphones. Why Mobile, Why Now?
  • WRITTENT  |  TUESDAY, FEBRUARY 10, 2015
    [Internet, Social] 9 Tried-and-Tested SEO Strategies for 2015
    Internet usage on mobile devices now exceeds desktop usage, and Google has made it clear that they prefer responsive and mobile-optimized websites. Define Your Social Presence. There was a time when having a social presence meant signing up on all available platforms and sharing a bunch of content. Optimize for Mobile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 10, 2015
    [Internet, Social] Social Media in the workplace. Who needs it?
    'A lot of people are ga-ga over the “social enterprise,” a nirvana state where every employee is a brand advocate blissfully tweeting and posting on behalf of the company each day. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Internet, Social] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels? CMO ).
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Internet, Social] 5 Ways To Battle Increasing Pressure on Marketing
    'Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . The efficacy of this spending is under deep scrutiny. ” .
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Internet, Social] Join IBM #SocBizChat Feb 12th at 1 p.m. ET Why Employee Voice Matters: w/ @KevinBrandall @Moveo @SocialEmployee
    Topic: The Social Employee. In The Social Employee , for which our own Kevin Randall wrote the afterward, Cheryl and Mark Burgess write about employee voice as brand identity. Some companies may be nervous about empowering employees to become the social voice of their brands. 'Chat: IBM “The Shortlist” Twitter Chat. 12, 1 p.m.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 9, 2015
    [Internet, Social] The Rise Of Emoji Marketing
    ” Loosely defined as those born after the turn of the century, this cohort grew up in our social, mobile and digitally-connected world. ” Mobile phones are more ubiquitous than even mobile internet coverage. In this example, Budweiser used Emojis to celebrate the American 4th of July holiday: What Are Emojis? https://t.co/eY4N6tMmpi.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 5, 2015
    [Internet, Social] Surviving disruptive technology
    social business) is not something that can be done overnight. When the Internet first become a major factor in business, Microsoft was slow to respond. 'As new technologies come along and threaten existing business models, those in leadership roles are often perplexed as to what actions they should take. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Internet, Social] Four online marketing metrics to obsess about
    was convinced that validation from a celebrity tweet would  change everything  and propel me into the sunny skies of Internet fame and fortune. Social shares. The social web is highly sensitive to quality, so when I see a post doing well, it’s accurate feedback from the online world that I did a good job. Social shares. There
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Internet, Social] The Top 5 Social Media Networks in China for 2015
    'China currently has about 630 million Internet users, who typically spend 25 hours a week connected to the Internet (source), either on their laptop or their phone, according to China’s top Internet regulator Lu Wei, at China Internet conference (Xinhua). Chinese Social Media
  • THE FORWARD OBSERVER  |  WEDNESDAY, FEBRUARY 4, 2015
    [Internet, Social] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    That’s too bad, because email marketing is the connective tissue of all Internet marketing. According to McKinsey , email marketing is 40 times as effective at customer acquisition than social media. And from their behavior observed at conferences, social media, etc. Email marketing has gotten a bad rap. It’s no mystery.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Internet, Social] Just Finished Serial? Here Are 11 Podcasts Every Marketer Should Listen To
    'The Internet is an extraordinarily personal medium. 2) Social Pros Podcast: Real People Doing Real Work in Social Media. If you are a digital marketer who does not use social media you might be in the wrong business. People own or use personal devices; rarely is it a shared experience. 1) Duct Tape Marketing. Listen Up.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Internet, Social] How to Drive Traffic From Social Media
    'It’s been nearly 3 years that I’ve been a guest contributor for Maximize Social Business. In that time, we’ve focused heavily on driving traffic to your site from social media activity, dug deep into each of the main social networks, and looked at different tools to help measure and monitor your traffic. Author information.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Internet, Social] The ROI of Influencer Marketing
    David Amerland , social media marketing specialist and author, defines an influencer as: “The person who has their own social network and is actively influencing the direction of thought of that social network through the content they share, the comments they make, and the things they draw attention to.”. Salesforce).
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Internet, Social] The 4 L's of a Successful Lead Generation Strategy
    This includes the tools used to generate traffic, such as your blog, SEO, PPC, and social platforms. Businesses use lead magnets such as email opt-ins, subscriptions, and social media follows to fish for some sign of interest from their site’s visitors. 'Inbound marketing is here, people. Of course, this is easier said than done.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Internet, Social] How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence
    'Managing all of your social media accounts can be exhausting. In order to make sure your social media strategy doesn’t get stretched too thin, it’s important to exert your efforts wisely. If your firm is ready to take your social media efforts to the next level, it may be beneficial to build an active presence on Google+.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Internet, Social] 6 Time-Saving Business Tools to Help You Get Organized
    Buffer The incorporation of social media has become vital to increasing brand awareness and reaching new customers in the marketplace. Insert Buffer – a tool that allows you to automate your posts across popular social media networks like Facebook and Twitter, saving you time while growing your social reach.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 3, 2015
    [Internet, Social] Tips and Tricks for Using Hashtags on Social Media Sites
    'Hashtags have become an integral part of social media. They’re used on every major social media site except LinkedIn, and they’re also used on many smaller social sites, like Vine. Let’s take a look at each of these sites, and discover some best practices for  using hashtags on social media. Network. Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 2, 2015
    [Internet, Social] I don’t know my online audience and neither do you
    But he’s not active on social media so I’ve never heard of him before. In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. But he''s not active on social media so I''ve never heard of him before. You don’t know me.
  • VIDYARD  |  THURSDAY, JANUARY 29, 2015
    [Internet, Social] Touchdowns & Fumbles of Super Bowl Ads Released Online Before the Big Game
    The Future of the Internet is Television. Increased tie-in to social channels: Brands everywhere are embracing the so-called “second screen” movement, and using social networks as a complementary experience to live TV. Controversy – The Other Side of Social. Advertisers will be spending a reported $4.5
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 29, 2015
    [Internet, Social] Marketing Lessons From The Super Bowl: 4 Ways To Win The Digital Game
    During commercials, advertisers are already tracking viewers on social media and reacting to their feedback. On the Internet, marketers need to do the same. 'Ahhh, it’s our favorite time of the year – Super Bowl time! Oh, and let’s not forget about the main attraction – the commercials! Do you know what that means? You fumbled.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Internet, Social] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
    Some items to consider: Promotion strategies: You need a good blend of email, social, and public relation tactics to generate the highest number of attendees. Another option is to place a print ad in a conference magazine such as Internet Retailer Magazine or AdAge. First determine the goals for hosting the event. Who will you invite?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 29, 2015
    [Internet, Social] 3 Lessons Spammers Taught Me About Marketing to Strangers
    Please share it on your social media channels.”. Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. Please share it on your social media channels.” 'By Mars Dorian, {grow} Contributing Columnist. get lots of spam mail. But what do those spam trolls want? Um, say what? The challenge?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 28, 2015
    [Internet, Social] 6 Things Your Website Still Must Have To Get Found Online
    If your website’s content is getting linked to by other authoritative (non-spammy) sites and is being shared on social media, your search results will improve. More than half of all Internet searches are now on mobile devices. Have you noticed there are a shrinking number of search engine optimization (SEO) firms these days?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 28, 2015
    [Internet, Social] Under-used social media platforms (and more)
    Under-used social media platforms — Mark tried an experiment that increased his page views by more than 10X. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JANUARY 27, 2015
    [Internet, Social] Research Integrity: The Achilles Heel of Content Marketing
    Research integrity was an issue long before the internet became the platform for content marketing. 'The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this marketer has been guilty of that sin. And over the years we’ve lost work as a result.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Internet, Social] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    We need to look beyond corporate social responsibility to analyze how the social impact plays out. Networks are powerful, as we’re seeing in the rise of the social web. Digital doesn’t necessarily mean social; social has just been the DNA of how we do things. So let’s flash back to 2005 for a moment. It grew fast.
  • BIZNOLOGY  |  TUESDAY, JANUARY 27, 2015
    [Internet, Social] Getting lithe with a little help from my FitBit friends
    have known Beth Kanter , the Godmother of Social Media, since the early 90s. We have never really kept in touch but we kept tabs on each other through social media. 'I was an early adopter of FitBit devices:  Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. And it’s magnificent. FitBit Has a Posse. Until now.
  • BLOG MY CALLS  |  MONDAY, JANUARY 26, 2015
    [Internet, Social] How Your Reputation Influences Your Marketing Objectives
    single negative review or piece of content on the Internet has the potential to reach a broad audience and have a profound impact on the reputation of your company. 'Even the most smashingly effective marketing campaigns will not produce the desired results if your company standing falls short. The Nature of Online Content. Be Consistent.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Internet, Social] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    4) "KPCB 2014 Internet Trends," Kleiner Perkins Caufield & Byers. Mary Meeker''s report on the latest internet trends is one of the most hotly anticipated data reports of the year. KPCB Internet trends 2014 from. 8) "10 Ways to Win the Internets," Upworthy. Upworthy: 10 Ways To Win The Internets from. Upworthy.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 22, 2015
    [Internet, Social] Is Email Marketing Really Dead?
    Just as the Internet as taken place of face-to-face meetings, and email has taken over phone conversations, text messaging is becoming the quickest and easiest way to communicate (some even believe messaging services are taking over social media). 'I often get asked whether or not I believe email marketing is really dead. email
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 21, 2015
    [Internet, Social] 2015 Resolution Series: Professional Development
    Working behind a computer screen, it’s sometimes easy to forget there is a whole world out there, beyond the Internet. Three days of sessions in SEO, social media, community building, content marketing, brand development, CRO, analytics, and more. Social Media Week - Dates and City Vary. Blogs. Marketing Land. The Moz Blog.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 21, 2015
    [Internet, Social] Why transparency is essential for building corporate brand trust
    Yes, businesses are trying to develop and promote more their “corporate social responsibility” (CSR) initiatives, but these will never win over customers unless the details and results are transparent enough to re-build a trustful relationship. To use social media more effectively (i.e. Not anymore. For example: • Retail 90%.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 21, 2015
    [Internet, Social] The Anatomy Of A Great SlideShare Deck
    Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Anatomy Of A Great SlideShare Deck by Ann Smarty - Maximize Social Business.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Internet, Social] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    'To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. Social media has transformed how people interact with each other. Social media is always changing and improving.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 20, 2015
    [Internet, Social] 5 B2B Social Media Lessons Cisco Learned in 2014
    At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. Social analytics are mission critical. Graphics and videos drive more social engagement. Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Internet, Social] The state of the nation on SEO, content strategy and earned media
    There’s not much sharing going on without content on the social web. I few years ago social media was small and quiet. In combination with planned content, we’re also going to monitor social media, we’re going to monitor engagement metrics, to see if there are insights that will surface. Can you scale?
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 19, 2015
    [Internet, Social] Six Ideas for Getting Your Social Media Off the Ground
    The Hand-Wringers, worried about someone uploading all The Big Secrets to the scary internet, had turned their attention instead to encrypting flash drives and banning the use of adjectives, and probably assume that Patty will become the Dolores of Social and keep it all to herself. Stop assuming this is actually new. Yes, them.
  • BIZNOLOGY  |  FRIDAY, JANUARY 16, 2015
    [Internet, Social] 9 ways to reboot your digital marketing for the new year
    Review all of the content and images you’re using on your social media profiles and website. Social media. Review all your social media accounts. Reputation check – Review media clips and search engine results to understand what is being said about you and your business across the Internet. 'I love January. Website.
  • BIZNOLOGY  |  THURSDAY, JANUARY 15, 2015
    [Internet, Social] Why transparency is essential for building corporate brand trust
    Yes, businesses are trying to develop and promote more their “corporate social responsibility” (CSR) initiatives, but these will never win over customers unless the details and results are transparent enough to re-build a trustful relationship. To use social media more effectively (i.e. Not anymore. For example: Retail 90%.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Internet, Social] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    Pew Internet Research study found that 61% of Facebook users have voluntarily taken a break from using the site for a period of several weeks or more. Much less socially awkward than actually unfriending them, hiding someone’s posts will remove their updates from your Facebook newsfeed, so you see more posts from the people you do like.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Internet, Social] 15 Important Ways to Use Case Studies in Your Marketing
    Nowadays, 9 out of 10 people are looking at online product reviews, posts on social networks, and so on before making a purchasing decision. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. On Your Website.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 14, 2015
    [Internet, Social] Content Marketing Gone Wrong: 4 Deadly Strategies To Avoid
    You must distribute your content through various channels like social media, email blasts and newsletters. The Internet is chock full of fluff and useless information. 'By now, every digital marketer should know how important content is not only for their website, but for their marketing efforts as a whole. Wrong. Write about it!
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Internet, Social] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    By the time I left, I had been VP of Operations and VP of Marketing for a consumer internet company that had raised $100+M in VC money in 2000. also created a lot of content (blog articles), ran parts of social media, ran events (exhibiting and hosting). What did they do there? What did they like and not like? Follow @AaronGoldman.
  • VIDYARD  |  WEDNESDAY, JANUARY 14, 2015
    [Internet, Social] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
    And with Cisco reporting that video will represent 79 percent of all Internet traffic by 2018, all signs indicate that the market will continue to grow rapidly. 'With Vidyard, Video becomes an Active Tool for Lead Generation, Qualification, Customer Insight and Revenue Growth. The Play Button is the Most Compelling Call-to-Action on the Web.
  • SAZBEAN  |  TUESDAY, JANUARY 13, 2015
    [Internet, Social] Rules for Creating an Engaging Corporate Video
    Budget properly with a line item for Internet linkage to drive sales and brand reputation. One way of creating a natural video that promotes your positive corporate culture is by highlighting social responsibility in your organization. Content content strategy corporate video digital strategy social media strategy
  • LEADERSHIP  |  TUESDAY, JANUARY 13, 2015
    [Internet, Social] CMO Spotlight: 5 Questions B2B Marketers Should Ask
    The historic shift in power into the hands of the buyer is one of the most significant changes in the marketing landscape brought about by the Internet. It happens when social chatter takes place on channels you have no control over. 'CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM. That’s very interesting.
  • HINGE MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Internet, Social] The Road to Revenue, Part 4: How to Start Marketing your Expertise
    'We’ve discussed how professional services buyers are turning to the Internet for expertise , why business development insights (or expertise) are so critical to their firms , and how content marketing can help you share your knowledge and generate leads. Is it being shared on social media? Is the content original or syndicated?
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Internet, Social] You’re doing a terrible job with search and social
    To turn it from being optimized for spiders and bots to being optimized for the real people, the real visitors, the real social and search engine hand off that is more essential these days when it comes to Google remaining on top in the competitive legal space. Social Media is an Afterthought. Positive Social Shares/Mentions.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Internet, Social] 10 of the Most Successful B2B Blog Post Themes
    2.) “Best of” Social Media Lists. Why this theme is effective : Data shows that 84% of B2B marketers use social media in some form. However, from our experience, some manage their social media presence better than others. 44+ Mobile Marketing Statistics for the B2B Internet Marketer. 'Read, write, review.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 13, 2015
    [Internet, Social] A story of Internet haters, trolls and malcontents
    It was time for us to reflect on the great two-edged sword we all face on the Internet: the historically important opportunity to publish and be heard, and the vulnerability we face to be skewered without compassion … or facts. Overall, the Internet is a good place. Overall, the Internet is a good place.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 12, 2015
    [Internet, Social] How Content Curation Can Drive Traffic
    Over the last 18 months we have seen content curation evolving…perhaps maturing to the point where, in 2015, it will […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation
  • HINGE MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Internet, Social] Understanding Your B2B Website: 10 Key Terms to Know
    Before Googling, researching social media profiles, or asking a colleague, buyers will go to your website to begin learning if your firm is the right fit. IP Address – Internet Protocol Address. participating in a computer network that uses the Internet for communication. Who are your key website audiences? Websites
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 8, 2015
    [Internet, Social] 4 Social Posts That Can Captivate Any Audience
    'Social media posts might be short and sweet, but you need to go beyond the basic promotional message to standout in the jungle of posts, tweets and pins. This dynamic husband and wife duo are known for their unique brand of photography and it spills into their social media marketing. Social media love. Knowledge. Real moments.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 8, 2015
    [Internet, Social] Quiz Mania: Why We Love Taking and Sharing Quizzes
    This is a major reason you’re seeing them all over your social networks. She goes on to add that people have always loved quizzes, but in the pre-social media days, we primarily took them for ourselves. Car Throttle, “the Internet’s car community,” posted a quiz titled, “Are you a true gear head?” Brief History. million times.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Internet, Social] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    David Murdico : David is the Executive Creative Director and Managing Partner at Supercool Creative, a digital creative agency specializing in big ideas, social media marketing, interactive and online video production. Unruly : A blog that focuses mainly on short form video and using social to improve video effectiveness. You do!
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 7, 2015
    [Internet, Social] The Internet of Everything is Here
    In the technology space, a lot of the hype in 2014 was around cloud computing, Apple’s new offerings, and the Internet of Things. The expansion of the Internet of Things is part of the growth of the 3 rd technology platform which includes: mobile, social, and big data. It is the Star Trek replicator made real.
  • HINGE MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Internet, Social] 4 New Year’s Resolutions for Your A/E/C Marketing Plan
    Research shows LinkedIn is the number one social media platform for professional services firms, making it even more important to maintain than your Facebook or Twitter profiles. Our research has shown that 60% of buyers check out professional service firms on social media before buying, so an up-to-date profile isessential.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Internet, Social] Engage or Die: John Hagel of Deloitte on The Next Era of Marketing
    Part of it is the technology–the evolution of the Internet, digital, mobile and so on. John Hagel: Technology is a key catalyst for these changes, so marketers are going to have to become more and more focused on the Internet to connect and build relationships. And I have to say, I’m truly excited for 2015. The three I’s….
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Internet, Social] 2015 is the Year of Message Boards and Forums
    'In the beginning, the Internet was populated by an infinite number of ad hoc communities. Who trusts the Internet? If you or your community are at the verge of leaving the Internet entirely, don’t. We live in a post-Snowden world. Who trusts Facebook? We live in a world rife with cyber-bullying. Take control of your fate.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 6, 2015
    [Internet, Social] 4 Tricks To Master The Magic Of Modern Lead Generation
    Buyers can turn to the Internet to get nearly all the information they need before they have to “deal” with salespeople. This is where things like keyword research and blogging come into play, as well as using social media to help spread your content’s reach. And from their behavior observed at conferences, social media, etc.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Internet, Social] 27 (of the) Best Social PR Guides and Tips of 2014
    'In few professions has the emergence of social media been such a double-edged sword as public relations. On the other, given their skills in relationship-building and content development, PR professionals (should at least) have a natural knack for social media success. by Social PR Chat. by Social PR Chat. Read it again.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Internet, Social] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    According to the Asia Pacific Digital Factbook , more than 40% of the world’s internet users are located in Asia Pacific. Internet speeds are increasing, online shopping is expanding, and photo and video sharing are booming. B2B Marketing Mobile Marketing Social Media Marketing billion messages (!) sent each day.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 5, 2015
    [Internet, Social] 5 Tips for Creating a Killer Call-to-Action
    The same goes for paid search and social media: as marketers, we have a thousand different moving pieces that make up our overall strategy. Remember that you’re addressing people, not some faceless Internet audience. 'Marketers spend a lot of time focusing on creating awesome content—as they should. And that’s completely accurate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 4, 2015
    [Internet, Social] Beyond Content Shock: The defining trend of 2015 is Content Ignition
    We are certainly a conversational company with passionate fans and we have worked hard to engage and build a social media audience to the point where we have 13,000 fans on Facebook. Customers turning to new social media channels. Customers turning to new social media channels. Can you help us? William B. It simply is. Ignite.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Internet, Social] 15 Business Stats for Starting 2015 Off Strong
    Internet advertising will make up 25% of the entire ad market in 2015. Social Fresh). By 2017, online video will make up nearly 70% of consumer Internet traffic. Social Media B2B). Also from Social Media B2B’s 2015 B2B Content Marketing Report, 86% of B2B marketers are using content marketing. eMarketer). Cisco).
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Internet, Social] 56 Reasons Why Content Marketing Works
    'By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition. Visual, relevant, and social content builds brand engagement. The Claim: Social media drives customer acquisition.
  • WRITTENT  |  FRIDAY, JANUARY 2, 2015
    [Internet, Social] Career Advice for Writers: How to Become a Copywriter
    The world of marketing and advertising has changed drastically over the last decade, due to the Internet and mobile technology. Alison : Free certificates in social media, eCommerce, and more! 'Image source. So, you’re thinking of a career as a professional copywriter. Use Your Education to Your Advantage. Well, that depends.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 31, 2014
    [Internet, Social] Exciting new tools for B2B prospecting
    Then, Leadspace scours the Internet, social networks, and scores of contact databases for look-alikes and immediately delivers prospect names, fresh contact information, and additional data about their professional activities. Social networks, especially LinkedIn, are rapidly becoming a source of marketing data.  Unionized? 
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 30, 2014
    [Internet, Social] Our Favorite Online Marketing Blog Posts and Articles of 2014
    BuzzSumo looked at the social share counts of 100 million articles to figure out what makes a piece more share-worthy. Infographic: The Optimal Length for Every Social Media Update. This article from Kevan Lee explains the optimal length for social media updates and other online marketing assets. From Casie Gillette.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Internet, Social] Build your brand (for free)
    I used to be a professional photographer back in the transition from pre-Web to the Internet Age and the shooters who refused to put their images online were always the the mediocre talent. My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 30, 2014
    [Internet, Social] Millennials Are Not Impressed With Your Content Marketing
    The good news is Gen Y is very open minded when it comes to native content, and will gladly share it with their social networks, as long as you don’t try to slip in a hard sell. great example of this is Internet Explorer’s Child of the 90s video  used to introduce its newest version. 'By NewsCred Contributor, Dawn Papandrea. study.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 30, 2014
    [Internet, Social] 5 Lessons from 5 Years of Online Business and Blogging
    'By Mars Dorian, {grow} Contributing Columnist After surviving a week of German Christmas with my fammy, (think white wurst overload coated with sweet mustard, served with potato salad), I went back to my reclusive cave (aka studio), pondered the beginning of the new year, and reviewed my long internet journey. Long-term planning is useless.
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Internet, Social] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. Social media. Even better, put these quotes into images using a platform like Canva and post them on social media. Each step is marked by a question.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 26, 2014
    [Internet, Social] 4 tips for generating more return business in any industry
    Social media managers can provide Facebook or Twitter cover graphics (which are easy to make with a tool like Canva!). Content Marketing Internet Marketing Public Relations business strategy email outreach public relations testimonial These individuals have already researched your brand and chosen to make a purchase. Reward Negativity.
<< 1 2 3 ... 49 50 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...