[Internet, Social] Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
    Depth Of This Goodwill Social media, online activity, and the mobile. business-to-business (B2B) marketing tools, with social, mobile, and the steady move to. essential to market to and through your advocates, and not simply generate one-off testimonials, because: › social opens up a new world of advocacy opportunities. enjoy?”
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
    [Internet, Social] Study: How Much of Your Content Marketing Is Effective?
    excluding social media posts)? account for an incredible 74 percent of all Internet traffic by 2017. LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. content.
    [Internet, Social] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. Internet, and we want to do it every single day. The Internet is what we make it, and we want to make. SOCIAL Strategies, tools, and tips for spreading content through. the social web. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
    [Internet, Social] Evangelizing a Content Marketing Program
    The news isn't much better on mobile, where Internet usage. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Introduction 4 II.
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Internet, Social] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    They may have discovered you on social media, seen an ad, or Googled a search term and found you on the search engine results page. These leads often enter your funnel by searching for terms on the internet that relate to your product or service. Social media marketing. ToFu – Top of Funnel: Provide Education. Blogs. eBooks.
    [Internet, Social] 5 Things Marketers Need to Know About Gen Z
    “That’s a trap social media managers fall into. ” One way to avoid this is to enlist the help of social influencers, effectively putting a buffer between the marketing message and the brand. After all, being a social influencer and being part of Gen Z is often one and the same. “How do I talk to Gen Z?”
    [Internet, Social] The 6 Scariest Words in Digital Marketing
    “This is a signal that publishers and content houses must evolve their approach to social,” Speiser said about the Facebook announcement. If you look at the strategies at other social networks, they are positioning themselves for the future by either buying or partnering with professional content producers. percent).
  • BIZIBLE  |  WEDNESDAY, JUNE 29, 2016
    [Internet, Social] Building Trust In Social Marketing Metrics With Attribution
    Reproaching social media marketing’s vanity metrics is now almost a cliche. Here is the problem: When ROI is framed in terms of the traditional social marketing metrics, trust is lost. So how do paid media marketers - social marketers, in particular - build trust in the organization with the metrics they report? And we’re back.
    [Internet, Social] 8 Great LinkedIn Groups for B2B Marketers
    It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. B2B Sales, Marketing, Social Media & Lead Generation. B2B Online Marketing Blog Social Media Strategies
    [Internet, Social] 6 Tips for Encouraging Your Team to Blog
    As you and your employees begin scouring the Internet for new topics, you will develop a much better idea of what is being discussed in your industry. Positive reinforcement is an important part of managing a team, and a modest incentive might be all that is needed to motivate them to go above and beyond, to truly become social employees.
  • JUNTA 42  |  WEDNESDAY, JUNE 29, 2016
    [Internet, Social] LinkedIn Purchase Will Spark Brands into Buying Media Companies
    LinkedIn CEO Jeff Weiner talked about the synergies between the two companies, from scaling MS Office to online training to redefining social selling. Whatever you think of LinkedIn (a job board, a B2B social network, a training company, etc.), at its core, it is a B2B media company. Correct, but two years early. billion in cash.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Internet, Social] How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
    14) Get an email when content gets more than 1K shares an hour on social media from Time.com. And of course, because nothing on the internet counts until it’s a GIF, there’s a Recipe for staying on top of those, too: 17) Get a daily email with the GIFs that are trending on Giphy. K eep your team up to date with these Recipes.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Internet, Social] Busted! 23 Marketing Myths Held By (Some) Industries
    The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. 2) "Inbound Marketing is an Internet ‘fad’ that will pass.”. 14) “Writing a few posts on social media is enough to get exposure.”. Don’t get us wrong. Good news!
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2016
    [Internet, Social] My PocketCHIP is a portable Linux box
    Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. Oh, and the PocketCHIP also has integrated Wi-Fi so I can figure out the best way to make Internet connectivity essential to the device. But, oh, the PocketCHIP!
    [Internet, Social] Six thought-provoking and profound marketing trends
    Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends  on behalf of venture capitalist firm KPCB. Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a social fingerprint for each user. The report goes on for 213 pages. And do you have time for that?
    [Internet, Social] Top 10 Advantages of Online Marketing for Professional Services
    The answer is that it is a diverse and evolving set of techniques that use the Internet to reach a wide but often highly targeted audience. These techniques include (but are not limited to) content marketing, social media, websites, search engine optimization, online video, email marketing, paid search, and more. Figure 1. Figure 2.
    [Internet, Social] Internet Marketing Vs Digital Marketing New York
    PPC, SEO & Social, Creative, Optimization & Analytics. Opentopic blog >> marketingdrucker.tk Experian Marketing Services unites customer identity, analytics & cross-channel solutions into a single marketing platform, improving the return on investment. Marketing Business Quiz Questions 22/12/2013 · BY Subair.NA
    [Internet, Social] Which Video Content Channels Should Your Brand Invest In?
    In addition to streaming services like Netflix and Hulu, users are racking up video views on social media apps like Facebook and Snapchat. As a result, everyone from social media platforms to publishers to brands themselves are shoring up their video capabilities in order to keep up with the competition. Live or prerecorded?
  • READYPULSE  |  FRIDAY, JUNE 24, 2016
    [Internet, Social] How to Avoid Content Creator Burnout
    In fact, some individuals comprise the entire marketing department and it’s overwhelming to have to be the one generating all of the content such as updating blogs, posting on social media, developing whitepapers, graphics and so on. Connect with Social Influencers. Modern Marketing Social Influencer MarketingHave a Plan.
    [Internet, Social] How Social Media Can Impact Corporate Culture
    This go round it's Social Media. The key to improving your company culture with social media marketing. Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement. Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant?
  • BIZNOLOGY  |  FRIDAY, JUNE 24, 2016
    [Internet, Social] How to protect yourself on Twitter
    WIRED does a fascinating write-up on social hacking, whereby someone looking to gain access to your accounts aggregates data about you from a few different sources, and uses it to bypass your security questions, or else poses as you to customer service for a password reset. Hijacked Hashtags. Hijacked Accounts. Seriously. Like this post?
    [Internet, Social] 5 Ways to Amp Up Your Mobile Marketing Strategy
    While having a mobile website may seem like common sense, it’s important to emphasize that there are more people using their phones to access the internet than desktops, as reported by comScore,  so it’s imperative that you have a delightful presence accessible via any mobile device. Mobile Messaging. Talk about access! QR Codes.
  • SNAPAPP  |  FRIDAY, JUNE 24, 2016
    [Internet, Social] SnapWrap: The Worst Guy at the Party, Outsourcing, and More
    Time-Saving Tools for Social Media Marketers. Andrew Littlefield implores marketers to spice up their icebreakers for the sake of their own social lives – try “what’s the best place to eat in your hometown?” survey of 1,000 respondents indicated that more than 65% of internet users access the web primarily from their mobile phones.
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Internet, Social] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    Internet trolls are like seven-year-old Twinkies, are like Donald Trump, are like RVs in the fast lane … they defy reasonable rationale. What about her website, or pages on Yelp, Zillow, and other social channels? With trolls, Musto said, a company may want to take a look at the social “juice” the troll has online. quick recap.
    [Internet, Social] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    Using our blogs as a content hub, we launched our first bedrock pieces of content on specific IT subjects like edge computing, the Internet of Things, and data center planning. books can become infographics, SlideShare presentations, blog posts, and videos before being disseminated on social media. Starting the journey. B2B ROI Europ
    [Internet, Social] Will Facebook’s $50 Million Gamble Pay Off?
    In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. And as Brian Feldman of New York Magazine argues , “One of the great consumer-friendly qualities of the internet is that it’s asynchronous. Sound familiar?
    [Internet, Social] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    Metaphors as a shortcut: Many people discover topics randomly through search or social media, and they don’t always have the necessary context to understand the totality of a topic. “The internet is no longer flat” Hill said. However, the content space is noisy. So what should marketers do? Surgery became messy.
    [Internet, Social] How to implement a Video 1st content marketing strategy that drives action
    Back in 2005, we mostly used the internet for browsing. Online video content has led the way in how we use the Internet, including mobile Internet, so much that Cisco reports that 79% of all internet traffic will be video content come 2019. Why a Video First content marketing strategy makes sense. Forget about video! Take
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Internet, Social] The Psychology of Color in Marketing
    Along with financial companies, major social media brands – Facebook, Twitter, and LinkedIn – are using blue to build trust and openness. You can see this when they say “Yahoo was the original guide to the Internet, connecting users with their passions and helping them to discover the mystery and promise of the World Wide Web.”. Green.
    [Internet, Social] Microsoft buys LinkedIn: the largest martech acquisition in history?
    It’s almost certainly the #1 social media platform for social selling — learning about individual prospects, networking within accounts, and identifying targeted referral opportunities. These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube.
    [Internet, Social] Get Your Blog On: 4 Steps to Blogging Success
    This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. digital advertising could be broken down into sub-categories like PPC, display advertising, social advertising, ad design, budget, strategy, trends, and news). For Topic.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Internet, Social] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    If you've read any amount of job search advice on the internet, you probably know which of these two methods yielded the best results. For a marketer, you could replace the traditional cover letter with a sample campaign, complete with an ebook, social images, and promotional blog post. The average job search is a peculiar paradox.
    [Internet, Social] The overwhelming implications for driverless cars and marketing
    It could also create a large pool of value, potentially generating global digital-media revenues of €5 billion per year for every additional minute people spend on the mobile Internet while in a car. We’ll  be able to watch movies, play games with our friends around the world, and work with a seamless and powerful Internet connection.
  • SALES ENGINE  |  MONDAY, JUNE 20, 2016
    [Internet, Social] Can the value of lead nurturing be quantified?
    Buyers today often use the Internet to research products and vendors long before they’re prepared to make a purchase. They research products and vendors on the internet anonymously before engaging with sales, and the amount of research they conduct, resources they use, and the pace of their research vary significantly from buyer to buyer.
    [Internet, Social] What Is the ROI of Native Video Ads in 2016?
    According to SocialTimes , native advertising is by far the most popular ad format on the social network: eighty-three percent of all ads are native. In the early days of the internet, banner ads were wildly successful: They were captivating and drew great engagement from users. For many brands, the biggest obstacle is one of cost.
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Internet, Social] The State of Digital Media, in 5 Charts
    already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Rest of Internet $700 million.
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Internet, Social] The State of Digital Media, in 5 Charts
    already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Rest of Internet $700 million.
  • HUBSPOT  |  FRIDAY, JUNE 17, 2016
    [Internet, Social] 5 Psychological Concepts That'll Strengthen Your Social Media Strategy
    However, social media is changing more than just our immediate behavior. Any interaction your brand has with a potential customer on social media influences both their conscious and unconscious perception of your brand or company -- you probably know that already. How do you use psychology to inform your social media strategy?
  • ACT-ON  |  FRIDAY, JUNE 17, 2016
    [Internet, Social] Protect Yourself & Your Clients from Identity & Data Theft
    Social Security numbers. your university, your Internet service provider, your bank). Hacking and hackers are most commonly associated with malicious programming attacks on the Internet and other networks. Pssst … want to buy 25 million email addresses and passwords? Increasingly, we hold more personal, proprietary information.
    [Internet, Social] Customer-Connected Branding in 2016
    Consumers expect companies to respond to them whenever they ask a question on social media sites. Now that the internet can be searched for similar products and there are dozens of websites that review and analyze every kind of product and service, almost every product is now a commodity. Customer Experience. Authenticity.
    [Internet, Social] 3 Business tips to make the second half of your 2016 count
    Soon, I’m going to sunny Italy to social media-ish assist an artist while living 3 weeks in a beautiful countryside mansion…for free. So if you think you’re a social media manager, think again. Social media might not be here in 5-10 years, or it might morph into something completely different. My mother’s English sucks.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Internet, Social] Influencer marketing tools of the trade
    TotalChoice Hosting — When it comes to what I need in a landing page, a Social Media News Release, TotalChoice is the devil I know. They offer a gorgeous tool for tracking Boolean keywords across Social Media. Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. Love it!
    [Internet, Social] 13 Key Website Design and Development Areas to Bring in Business
    But if you want to ensure people can find you and pave the way for Internet-based marketing in the future, you need to give serious consideration to keyword research, building your domain authority, and developing content that is crafted with your target audiences in mind. Social Media. Imagery. Specialization. And, 43.6% The solution?
  • CONTENTLY  |  TUESDAY, JUNE 14, 2016
    [Internet, Social] How Facebook’s Filter Bubble Warped My Perception of Reality
    Millions of people are, but if you looked on my social media feeds, you wouldn’t think so. Because Facebook’s algorithm—and the algorithms of every other social network—has gotten frighteningly intelligent. Social Voices algorithm facebook FeaturedI couldn’t believe Donald Trump kept winning.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Internet, Social] How to Run an Instagram Contest: A 10-Step Guide
    Disclaimer: This blog post includes some information on legal issues surrounding internet marketing, but legal information is not the same as legal advice -- applying the law to a specific circumstance. Social media. What better place to launch a social media contest than on social media? But where do you start? Email.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Internet, Social] 5 Ways B2B Marketers Can Learn to Love Facebook
    Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). Facebook dwarfs every other social media or content channel in terms of sharing , according to research by Fractl and BuzzSumo. And Big deal.
    [Internet, Social] Podcasts and advertising: Meet social media’s new super power
    We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Fortunately, there is a new social media super-power that presents an extremely attractive new advertising venue: Podcasting. Ad blocking increased by 94 percent between 2015 and 2016. million.
    [Internet, Social] Five Things Marketing Agencies Need in an Automation Platform
    Multiple Channel Marketing Multi-channel marketing automation, as offered by a powerful marketing automation platform, can be best described as the process of creating and maintaining a marketing presence across multiple media platforms – the Internet, social media, mobile/ Smartphones , etc. Get Started with ActiveDEMAND today!
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Internet, Social] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    Three years ago, I sat in a sleek startup office as the co-founders of Rap Genius told me about their master plan for taking over the internet. But perhaps a bigger part of the problem is that Genius wasn’t a typical social network. Compared to the major social platforms, Genius is unique. Can it be both?
    [Internet, Social] 4 Ways to Battle the Content Marketing Paradox
    recent TrackMaven study found that the amount of branded content across social media increased by 35% in 2015, while content engagement decreased by 17%, a phenomenon called the content marketing paradox. hours per day on Internet-enabled devices and 88% of their time spent on their phone in a mobile app. Content Marketing
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Internet, Social] 6 of the Best Professional Bio Examples We've Ever Seen
    presidential candidate Hillary Clinton has different versions of her bio all over the internet. It helps that authors' social media accounts are located right below our names and above our pictures. You can read this blog post to learn how to create social media buttons and add them to your website.). That's when we scramble.
  • READYPULSE  |  FRIDAY, JUNE 10, 2016
    [Internet, Social] Social Advertising, Is it Worth It?
    This brings us to the topic of social advertising. While there are many advertising tools and tactics available to marketers, social advertising is one that’s undeniably controversial, challenging and intriguing, all at the same time. If you haven’t noticed, social advertising is ruling the internet marketing and advertising industry.
    [Internet, Social] What Will Mobile Marketing Look Like in the Next Decade?
    Today, my phone speaks to me, organizes my life, gets me where I need to go, and gives me full access to the internet. And integrate social media wherever possible, as the familiar format will make your content easy for users to interact with and share. Occasionally, I use it to place calls. The Future of Distraction and Dedication.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Internet, Social] A Simple Guide to Navigating Trending Content
    Internet celebrities are created in as little as six seconds. What's more, the "Trending Now" function can display the most popular content being read across the internet within the last two hours. The tool simply lists the top pieces of content from the past month based on social shares. There's a lot going on. That's it.
    [Internet, Social] Chewbacca Mom Is Just the Beginning
    It’s been a whirlwind month, and it all started with an infectious laugh , a smartphone, and a new version of Facebook—one that threatens to upend the traditional landscape of how content flows on the internet. Social Facebook Live Featured video viralIn the past, Facebook posts rarely went viral. Of course, there are catches.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Internet, Social] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. Image Credit: Pew Research Center. 4) Instagram’s user base is growing far faster than social network usage in general in the U.S.
    [Internet, Social] ‘The Night of the Gun’ Is Being Made Into a Mini-Series, but Every Young Writer Should Read the Book
    We’ll even change our memories if our social groups remember things differently than us. We need to verify facts before we barf them onto the internet. AMC just announced that The Night of the Gun , the memoir of late New York Times writer David Carr, will become a TV mini-series starring Bob Odenkirk. It’s about damn time.
    [Internet, Social] The Best Times to Post on Social Media: Why I’m Not Buying It
    The world of social media is a fast-paced one. ” As a social marketer, I spend a lot of time trying to figure out the best possible solutions to the issues that arise in such a dynamic space. Fortunately, the internet has my back. When is the best time to post on social media? Social Media b2b marketing
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Internet, Social] 17 Data Visualization Tools & Resources You Should Bookmark
    publishes tons of information and data on public opinion, social issues, and demographics in the U.S. It’s an amazing resource for finding credible data on topics like politics, the media, internet and tech, social trends, and so on. HubSpot customers: You can also do this in Social Inbox. It gives your readers context.
    [Internet, Social] The Death of Rolodex Marketing
    In the pre-internet world, personal relationships, referrals and endorsements played a significant role in the decision-making process. Over the past 20 years, the internet has dramatically and permanently changed the way that people make decisions. The excuses we hear from them most often include: “We’re in a relationship business.”.
    [Internet, Social] What Music Can Teach Content Marketers about the Power of a Shared Customer Experience
    Social media and the internet make it easy to connect with people all over the world on any topic, and users often try to do just that. The effort was met with plenty of press coverage and enthusiasm from customers, with thousands following their matched playlists and sharing their results on social media. writes on Medium.
  • CONTENTLY  |  FRIDAY, JUNE 3, 2016
    [Internet, Social] 6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report
    This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. don’t skimp when it comes to analyzing how the internet shapes the global economy—the 2016 SlideShare comes in at a hefty 213 pages. Internet ad spend grew after years of stagnation. But 4.6
  • ACT-ON  |  FRIDAY, JUNE 3, 2016
    [Internet, Social] How a Baker’s Dozen Years Changed Email & Deliverability
    Recently my daughter was completing a school project about regulation and the Internet. The Internet (transport layer) was composed of companies laying large amounts of fiber to build the networks and doing so in a way that was independent of established rules of the telecom markets. Follow the rules and you get in the inbox, right?
    [Internet, Social] What are The Most Popular Social Media Tools?
    Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. The 14 Most Popular Social Media Tools of 2016. What is social content curation? Make Social Media Marketing a Priority in 2016.
    [Internet, Social] 3 Huge Reasons Why You Should Care About Online Branding?
    Online branding is about far more than your firm’s website or your company’s social media presence. review your social media. They still let their “fingers do the walking,” but the Internet replaced the phone book long ago. Engage customers through social media. Develop a social media policy. Step 2. Step 3.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [Internet, Social] Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains
    Back in the 1980s, the internet was introduced to a handful of generic TLDs: com,org,net,edu,gov,int, and.mil. Since then, the Internet Corporation for Assigned Names and Numbers (ICANN) has expanded the domain name system, and introduced a new wave of TLDs known as Brand TLDs. Without the DNS there is no Internet. Who has one?
  • ACT-ON  |  THURSDAY, JUNE 2, 2016
    [Internet, Social] When, Why and How to Gate Content Along the Customer Journey
    Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting,” he wrote. “No company is too small to participate.”. In early 1996, Bill Gates wrote an essay entitled Content is King. Within marketing circles, it’s been a relatively big debate over the last six or seven years.
    [Internet, Social] 7 Commandments For A Good Content Experience
    “Stop using the internet for marketing. You are making the internet boring.” We are social creatures, and neuroscience reveals that our brains are hardwired to seek out information that we can share. It’s no secret that consumers are taking control of what content they choose to see. Let the People Speak.
    [Internet, Social] 4 Reasons Snapchat Lenses Are a Genius Ad Product
    There was also press and social chatter galore, and it guaranteed more use than a single lens would. Snapchat is often grouped in with Facebook and Twitter as a social network, but it’s much more accurate to call it a chat app (albeit one with a heavy emphasis on photography and video). Scarcity. In this system, nobody wins.
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Internet, Social] Smart Agency Tips: How to Design Better Websites for Your Clients
    Web design blogger Elaine Griffin recommends sending a questionnaire to prospective clients, with items such as: “When someone views your logo, site, and social media (your brand), what do you want their first impression to be? “We need a good website, can you just make it for us?” Agency marketers hear this all the time. Great! PREPARATION.
  • CONTENTLY  |  TUESDAY, MAY 31, 2016
    [Internet, Social] What Brian and Amanda Read This Week
    Social Media Week: Influencer Marketing’s Second Act. Influencer marketing is entering the age of scaling, and the story appearing on Social Media Week predicts how it will continue to evolve—tying nicely, in fact, to  our own piece about Wattpad becoming a popular influencer marketing platform. Selected by Amanda.
  • ACT-ON  |  TUESDAY, MAY 31, 2016
    [Internet, Social] 10 Ways to Misbehave on LinkedIn
    So these are social faux pas – not transgressions against humanity. There are dozens – maybe hundreds of sites for this elsewhere on the Internet. But social media marketing is never about the hard, fast sell. Every social media platform is different. How’s your professional brand? Polished? Cutting-edge? Like this: 3.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Internet, Social] 20 Handy B2B Lead Generation Resources
    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. Callbox.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Internet, Social] 20 Handy B2B Lead Generation Resources
    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. Callbox.
    [Internet, Social] #Personalized Mona Lisa #Marketing #Humor #Fail
    Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. While opinions about social health differ, I think most people would agree that fragmented communities are problematic. So here goes. Let’s start at the beginning.
  • BIZNOLOGY  |  FRIDAY, MAY 27, 2016
    [Internet, Social] 4 ways a website redesign can improve your digital marketing NOW
    If it’s been a while since your last website refresh, you might not be leveraging cool features that appeal to today’s Internet user. Share your social media stream. Think about it: if your social media shares send people back to your website, but your design is a mess, are they going to shop on your site? Probably not.
  • ACT-ON  |  FRIDAY, MAY 27, 2016
    [Internet, Social] Digital Storytelling: A New Virtual Reality Might Not be Far Off
    AR allows us to maintain a normalized social dynamic. (VR is all-consuming). Anyone can learn from the Internet or Oregon Story Board, the local industry, or Twitter. You’re standing in the middle of the train tracks. You look to your right, endless tracks as far as the eye can see. You freeze. Faster and faster, it picks up the pace.
    [Internet, Social] B2B Social Media: An Underutilized Method for Improving SEO Performance
    As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. From Facebook to LinkedIn, every generation is socially active.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Internet, Social] 9 Questions to Ask Before Creating Another Social Media Account
    The social landscape today looks a lot different than it did last year. At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. Questions to Ask Before Creating Another Social Media Account. 1) Is my persona on this network? Money talks on social media.
    [Internet, Social] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    Instead, mobile is simply how things work whether the interaction is on the Web, in email, in social media, by text message, or, for the Luddites among us, by voice. The first was that customer systems should read most data directly from the system that created it rather than loading that data into a master database.
    [Internet, Social] Creating Killer Content with Data: Pubcon Austin 2016
    If you can see pages generating referrals from social, you can determine what type of content can be created to drive shares and visibility. A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show. Why do I love this topic? What Is Killer Content?  . Let’s be real. The idea of “good” content is entirely subjective. Phew….
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Internet, Social] 10 of the Best Brands on Twitter (And Why They're So Successful)
    I'll never forget what their Manager of Customer Commitment Laurie Meacham told me in an interview back in 2014 : We're all about people, and being on social media is just a natural extension of that. In fact, most of their social media posts aren't about smoothies or drinks at all. 10 of the Best Brands on Twitter. 1) JetBlue.
    [Internet, Social] Someone’s making money off your copyrighted content (But it isn’t you)
    One marketing practice that seems to create confusion is content curation—sharing content created (and owned) by someone else on your website, social media feed, or other channel. This means that you could see your content appearing on brand websites all over the Internet. By Kerry Gorgone, {grow} Contributing Columnist.
  • BIZNOLOGY  |  MONDAY, MAY 23, 2016
    [Internet, Social] The real value of engaging your audience in content marketing
    Tools like social media and email marketing make this easier than it’s ever been, assuming you stick to informing and entertaining rather than selling and marketing. And Nordstrom’s a generation before them: proving you don’t have to be an internet company to make this work.). Consumers crave authenticity. Like this post?
    [Internet, Social] 3 Steps to Bridge the Gap Between Online and Offline Channels
    Include social handles, vanity URLs, and coupon codes on your offline presence to give your online channels a boost. With the Internet of Things becoming mainstream, you’ll have many more channels at your disposal to integrate into the customer journey. Score!! You make a beeline for those shoes, try them on, and buy them.
  • ACT-ON  |  MONDAY, MAY 23, 2016
    [Internet, Social] 15 Best Practices for Email Unsubscribes – With Examples
    Include prompts to follow you on social media on the final unsubscribe page. Social ) is asking people to switch to following her on social after they’ve unsubscribed. And Kim is definitely one of the most gifted social media marketers around. Just add a few social media follow icons to the final unsubscribe page! 5.
    [Internet, Social] Pressure
    Coming out of World War II, the 1950s felt both socially conservative and deviant, politically secure and borderline spiraling out of control. However, demand quickly turned into a social anxiety to always have the “new and improved” version of everything. Pressure. The Backstory. We wanted—and felt that we deserved—more. What did?
  • SALES ENGINE  |  SUNDAY, MAY 22, 2016
    [Internet, Social] 5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star
    While the internet has driven the cost out of transactional, low value, truly commoditized types of products, making them as “self -service” as possible, the opposite is true for the selling of higher-end, more consultative offerings. For me, that exact thought crystallizes the guts of consultative selling in the internet age.
  • JUNTA 42  |  SATURDAY, MAY 21, 2016
    [Internet, Social] This Week in Content Marketing: Advertising and Content Marketing Are Different?
    Confessions of a social media exec on influencer marketing (18:43): “Influencer” is the biggest buzzword of the moment. An entire ecosystem has evolved around these social media stars, but the relationship between brands, agencies, and influencers is starting to get rocky, reports Digiday. This week’s show. Sponsor (40:27).
    [Internet, Social] How Business Development Roles Can Leverage Marketing to Close the Sale
    They leverage the Internet and social media—in addition to their personal networks—to evaluate service providers. Oftentimes this is done through formal research and supported by ongoing monitoring of industry communications, social media commentary, and other elements. growing number of buyers are digital natives.
    [Internet, Social] What Facebook’s Live Video Map Could Mean for Global Marketers
    But within this social media marketing trend, Wednesday’s live stream map update is the most significant so far for marketers around the world. According to Mary Meeker’s 2015 Internet Trends Report , user-generated content in the form of Facebook video is increasing at a rapid pace. Curiosity is a powerful motivator.
    [Internet, Social] What Facebook’s Live Video Map Could Mean for Global Marketers
    But within this social media marketing trend, Wednesday’s live stream map update is the most significant so far for marketers around the world. According to Mary Meeker’s 2015 Internet Trends Report , user-generated content in the form of Facebook video is increasing at a rapid pace. Curiosity is a powerful motivator.
  • CONTENTLY  |  THURSDAY, MAY 19, 2016
    [Internet, Social] Does Censorship Kill the Appeal of User-Generated Content?
    But no one can rein in the forces of internet satire—not even Coca-Cola. Coca-Cola GIF maker provides a valuable lesson to brands on why you should never let the Internet customise anything pic.twitter.com/YpIz0JheFS. It targeted a niche millennial audience, used cinematic visuals, and even partnered with social media influencers.
    [Internet, Social] Research shows content engagement is disconnected from brand goals. What’s next?
    “Engagement” is one of the most intoxicating of social media measurements. Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that. Engagement is an important sign of early cultural progress. Engagement is a legitimate indicator of awareness.
  • VISUALLY  |  WEDNESDAY, MAY 18, 2016
    [Internet, Social] How Engaging Content Helps You Improve Your Search Rankings
    When you type a word or phrase into Google, the search engine doesn’t search through every single webpage on the internet. First, the search engine takes an inventory of all the content it can find on the internet. Google earns between 65% and 89% of US and global search engine market share. The answer is engaging content.
  • VISUALLY  |  WEDNESDAY, MAY 18, 2016
    [Internet, Social] How to Use Live Blogging In Your Content Strategy (and increase engagement!)
    Now that 81% of smartphone users access the Internet on their mobile devices, we don’t even have to be sitting in front of our laptops to access breaking news. When news is breaking, we don’t wait for the six o’clock news or a blog recap to get the scoop. We’re carrying it with us everywhere we go.
    [Internet, Social] 4 Lessons learned from super niche marketing
    Globalization and its girlfriend the internet have enabled people from across to planet to team up in the most ridiculous niche groups imaginable. The smaller the market, the higher the short-term reward. 4) Ditch what doesn’t drive sales, even social media. Lesson: don’t get blinded by the social media hype.
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