VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 16, 2014
[Internet, Social] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? The same theory that goes for Google also applies to Bing (millions of searches, less targeted audience) and Facebook (millions of users, more social/consumer focused than LinkedIn). How is this any different from Google?
BIZNOLOGY | TUESDAY, SEPTEMBER 16, 2014
[Internet, Social] Are there naked photos of you online?
Flood the Internet with Photos and Videos. According to their site, “ KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites. Lawyers have the unique ability to legally threaten with words and text. It’s certainly worth it.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 16, 2014
[Internet, Social] 5 Tips for Awesome Slideshare Content Inspiration
am starting Slideshare series here, at Maximize Social Business, giving you lots of tips on how to quite easily add Slideshare to your content marketing plan and even become a superstar there. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. Yes, … Continue Reading.
MADISONLOGIC B2B WHITE PAPERS | MONDAY, SEPTEMBER 8, 2014
[Internet, Social] Start engaging from the first click in the Customer Journey
multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Enabled by the Internet, prospects and customers are taking control of the buying process and revealing far. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
B2B MARKETING INSIDER | MONDAY, SEPTEMBER 15, 2014
[Internet, Social] Is Content Marketing A Sustainable Marketing Strategy?
” We thought it was a thing, we knew social media was a thing. We knew the internet was a thing. We knew the mobile internet was a thing. In the panel, Mark described this notion that more and more information is being created at increasing rates: The entire volume of the internet is doubling every few years.
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 15, 2014
[Internet, Social] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
And since that time I’ve been blogging regularly and I’ve been quite active on social media too. Internet game plan – blogging and social media. 'I’ve been running Find New Customers for five years. We won a handful of clients too. But we failed to grow the business nearly as much as I wanted too.
THE FORWARD OBSERVER | MONDAY, SEPTEMBER 15, 2014
[Internet, Social] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
For the past five years, Internet marketing software company HubSpot has published findings from its annual survey on marketers'' challenges, priorities, tactics and results in its " State of Inbound Marketing " report. 61% of salespeople vs. 9% of outbound marketers value inbound leads from social media, blogs and SEO. Tweet this!
HUBSPOT | FRIDAY, SEPTEMBER 12, 2014
[Internet, Social] 6 Tools That Make Collaboration Way Easier
Once you''re in the meeting, users can choose to dial in via one of the provided conference numbers or call by internet. If you’re looking to drive engagement through your social media channels, GaggleAMP is the platform to get the job done. Often people will cite routines as the answer. They swear by waking up at 4:38 a.m.
HUBSPOT | THURSDAY, SEPTEMBER 11, 2014
[Internet, Social] Do You Know Jack? How to Delight Your Most Important Marketing Asset
While it’s always been essential to business growth, word-of-mouth advertising is exceedingly effective in today’s super-social world. You have little to no engagement on social media. Do they prefer the internet or to get information in person? Social Monitoring. Social Media Interaction. End of story.”
WRITTENT | THURSDAY, SEPTEMBER 11, 2014
[Internet, Social] 9 Tips to Spot Amazing Blog Writers
Major brands constantly make the news for social media posts and content marketing gone horribly awry. For more information on why stories matter more in the age of the internet, check out Why Storytelling Matters: A Data-Driven Explanation. Social Following. Besides, people on the internet can be cruel. 'Image source.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 10, 2014
[Internet, Social] Millennial “hipsters” and boomer “hippies” – both socially engaged
'It is irrefutable that the 75 million Baby Boomers brought about lasting social and cultural changes when they were younger, with their counter culture activism for human rights, self-expressive cravings, and other social conscious initiatives–especially during their anti-Vietnam rebellious protests in the late 1960’s and early 1970’s.
THE POINT | TUESDAY, SEPTEMBER 9, 2014
[Internet, Social] Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
Now, there may have been a time when the good Doctor’s rule held true, but in today’s Internet-driven world of content-centric marketing, the notion that ANY number of persistent touches is the formula to sales or marketing success is naïve at best. Today’s reality is a different world entirely. Plus, B2B buyers have become expert buyers.
BIZNOLOGY | TUESDAY, SEPTEMBER 9, 2014
[Internet, Social] Your own personal Fappening
'While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The Fappening is Not Unique to Celebrities. Why did the man she married do this to her?
SAZBEAN | TUESDAY, SEPTEMBER 9, 2014
[Internet, Social] Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
Social media has completely changed the way brands communicate with their customers. There’s no room for hotheads or Luddites on a brand’s social media team. If they tweet at a corporate handle, they will expect a response and they will expect it now, even if it’s 3am and the social media manager is asleep. Stay engaged.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 9, 2014
[Internet, Social] What are the boundaries of inbound marketing?
Content Marketing customer acquisition economics of social media Internet marketing Marketing best practices marketing strategy Podcasts The Marketing Companion Traditional media and advertising content marketing hubspt inbound marketing podcasts the marketing companion The dynamics of our age are unprecedented and exciting. Z.E.R.O.:
LEADERSHIP | TUESDAY, SEPTEMBER 9, 2014
[Internet, Social] Big Data WILL Transform Your B2B Lead Generation
With the advances in Internet marketing and social media, there is so much more that can be measured. '—If You Learn How to Use It . It can’t be easy to talk to a hundred or more people at one time and leave each individual equally impressed and enlightened. And yet, these masters do it time and time again. Image credit: Shutterstock.
WRITTENT | MONDAY, SEPTEMBER 8, 2014
[Internet, Social] 9 Tips to Spot Amazing Article Writers
Practically every Internet entrepreneur has an online reading list: a list of blogs in a niche he or she regularly visits in search of quality reading material. One of the measures of the quality of a blog post is the number of social media shares the post attracts. Search Social Media. Frequent Multi-Author Blogs.
THE FORWARD OBSERVER | MONDAY, SEPTEMBER 8, 2014
[Internet, Social] The 5 "Must Haves" To Ignite A Lead Generation Blog
To generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. About half of all Internet searches are now on mobile devices. If a CTA about social media were included at the end of this post, that would not be the optimal lead conversion opportunity.
VOICE-BASED MARKETING | MONDAY, SEPTEMBER 8, 2014
[Internet, Social] What Marketers Can Learn from Fantasy Football
From the time it first became publicly available for free on the Internet to now, fantasy football has continued to grow in popularity. It’s social. The biggest reason people get involved is so that they can interact with their friends in a social way that also happens to be very fun. Engagement. ve seen it happen firsthand!
SYNECORE | SATURDAY, SEPTEMBER 6, 2014
[Internet, Social] A Beginners Guide to Inbound Marketing
billion daily internet searches to drive qualified traffic to your brand. Become a thought leader in your industry by educating your audience with business blogs, social media sharing, and resources like eBooks and infographics. '" You have 24 hours to complete this challenge.". You’ve seen the challenge. KNOW YOUR GOALS.
FATHOM | FRIDAY, SEPTEMBER 5, 2014
[Internet, Social] Digital Marketing Strategy for Launching New Products & Services
Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media 'Businesses launch exciting new products and services every day, but not all of them succeed. like to call it the ‘Diversification Strategy.’
VIDYARD | FRIDAY, SEPTEMBER 5, 2014
[Internet, Social] 6 Clear Signs You’re Ready for a Video Marketing Platform
Not only are people watching more than 6 hours of video online per day, but by 2017 video will make up 69% of all Internet traffic. This is a great idea because the demand for video isn’t showing any signs of slowing down. You need to evaluate video’s impact on sales. But you can, and results really matter. your competitors content?
SYNECORE | THURSDAY, SEPTEMBER 4, 2014
[Internet, Social] Welcoming Augmented Reality to the Digital Marketing Team
As marketing professionals continue to saturate the internet with a wealth of information, the challenge becomes how to deliver content in an innovative way. 'The Fantasy Football draft is done, your picks are set, now all you have to do is sit back and let the games begin. Enter the world of digital technology. ve never heard of it!''
SAZBEAN | THURSDAY, SEPTEMBER 4, 2014
[Internet, Social] How and Why to Get Started with Video Advertising
Once the top of the crop pick for getting your brand and products known, television advertising yielded ground to Internet advertising, filling your computer screen with flash videos and obnoxious pay-per-click banners that got in the way of your online journey. 'Print ads, online display and text ads, video ads. That is NOT the norm today.
SYNECORE | THURSDAY, SEPTEMBER 4, 2014
[Internet, Social] How IBM Used Inbound Marketing to Thrive in the Digital Age
'Digital technologies such as the internet, social media, and mobile devices have empowered the modern consumer, offering instant access to vast pools of information, entertainment, and human engagement. Edwards knew IBM had to evolve and embrace digital technologies such as the Internet and social media. Just ask IBM.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 3, 2014
[Internet, Social] In marketing, authenticity is the new black
Social media and other digital methods take away all the old brand image tools–if your employees to walk the talk, it is painfully obvious. Internet Marketing Monthly Newsletter Social Media Marketing public relations social media Like salespeople, marketers have been known to shade the truth just a touch. Insight.
FATHOM | TUESDAY, SEPTEMBER 2, 2014
[Internet, Social] From Student to Digital Diva: A Successful Summer Internship
coordinated the company’s social media and made a content calendar to follow. While I still used my notes and internet searches for reference, it really came down to the core concepts and overarching themes of my academic work. I Each day, I would work on sharing content for social media. The reality is terrifying.
BIZNOLOGY | TUESDAY, SEPTEMBER 2, 2014
[Internet, Social] Google is a lying liar that lies
They cannot, actually, as their index of the entire Internet is the biggest house of cards ever. 'I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. You still need to write for robots – Google is smart. Do it!
SAZBEAN | TUESDAY, SEPTEMBER 2, 2014
[Internet, Social] Harley Davidson: A Case Study in Smart and Savvy Marketing
Case Studies Marketing business strategy digital strategy internet marketing strategy social media strategy 'Harley-Davidson is a company that represents freedom, heading out on the open road, and enjoying life in a free-spirited and independent way. Welcoming younger riders with open arms. Sharing the company’s rich history.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 2, 2014
[Internet, Social] 10 things you need to know NOW about OmniChannel Marketing
third layer emerged around 2007 as “chat rooms” bloomed into social networks. Time on websites went down, time on social sites exploded, as did a host of new advertising, commerce, and service options. Like social media in general, measurement can be difficult. chat rooms” bloomed into social networks.
WRITTENT | MONDAY, SEPTEMBER 1, 2014
[Internet, Social] 11 Actionable Writing Tips [+Examples]
As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it. Example: If you’re writing about social media marketing, don’t go off on tangents about complementary email or blog marketing unless your post title encompasses those topics.
FATHOM | THURSDAY, AUGUST 28, 2014
[Internet, Social] Security Breaches in Healthcare: How To Protect Patient Data
Personal data, including social security numbers, from millions of patients was accessed as part of the attack. Hospitals house a tremendous amount of personal data, including financial data, social security numbers and, of course, health information. The so called “APT 18” hacking group is suspecting of being behind the attacks.
BIZNOLOGY | THURSDAY, AUGUST 28, 2014
[Internet, Social] B2B Marketers still struggle with lead nurturing
B2B Marketing Content Marketing Internet Marketing Offline Marketing B2B marketing Bizo Business Conversion rate Internet marketing lead management lead nurturing marketing RSS Rule of 45 Sales social media The Bizo study reveals some intriguing issues for marketers today. This is a mistake.
WINDMILL NETWORKING | THURSDAY, AUGUST 28, 2014
[Internet, Social] How to Drive Traffic From Social Media Contests
'Social media offers the perfect platform for running contests. If you’re looking to drive more traffic and engagement to your website, running social media contests is an ideal solution. This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation Lilach Bullock.
WEBBIQUITY | TUESDAY, AUGUST 26, 2014
[Internet, Social] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 25, 2014
[Internet, Social] How the Internet of Things is Creating a Proliferation of Consumer Touchpoints
Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. Today, we have the ability to digitalize almost anything—this is what is meant by the term, Internet of Things.
HUBSPOT | MONDAY, AUGUST 25, 2014
[Internet, Social] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
'If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. To get out of that rut, it''s helpful to look at larger social media trends and get inspired to try new things in your social media and content strategies. Which Social Network Drives the Most Engagement?
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 25, 2014
[Internet, Social] Lead Gen Tactics from 4 MarketingSherpa Case Studies
This case study covers how a commercial cleaning and janitorial services franchise created an Internet-based direct response marketing machine. Before this program was created, the company had a rudimentary Web presence – essentially no Internet marketing and no digital marketing strategy in place. What were the results?
HUBSPOT | THURSDAY, AUGUST 21, 2014
[Internet, Social] Malcolm Gladwell on BuzzFeed, Competition, and His Beauty Regimen
Question : The internet has radically changed how we interact with one another, and there are whole sections of it devoted to the artificial creation of "virality" in the way that The Tipping Point first made clear (like BuzzFeed and Upworthy). don''t think that the internet replaces those kind of dynamics. what would it be? Inbound
WINDMILL NETWORKING | WEDNESDAY, AUGUST 20, 2014
[Internet, Social] China’s Response to Vine: Wanpai and Weishi
'The internet industry in China is one of the most competitive in the world. Both apps are backed by major internet giants. China’s Response to Vine: Wanpai and Weishi by Miguel Roberg - Maximize Social Business. Chinese Social Media So, it is no surprise that the video sharing app arena is becoming crowded.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 20, 2014
[Internet, Social] What Is Content Marketing? And 9 More Content Marketing Questions Answered
They should be able to talk about why it’s important in today’s digital + social + mobile world. And it falls all the way down to the person building websites, creating social content and building editorial calendars. We did that with social. But social networks are just the plumbing. Why is it important?
EMAGAZINE B2B BLOG | TUESDAY, AUGUST 19, 2014
[Internet, Social] 8 Reasons Your B2B Website Is Ready For A Redesign!
In 2014, mobile Internet is officially taking over desktop internet usage. 8) You Have No Social Media Presence: In this day and age you need to hop aboard the Social Media networking train if for no other reason than to establish credibility. 'By Dawn Gadless | Business Development Director. Always be learning.
WEBBIQUITY | TUESDAY, AUGUST 19, 2014
[Internet, Social] 23 Terrific Email Marketing Guides
” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. Personalized e-mails drive shoppers to buy—and buy more—in stores and online by Internet Retailer. What worst practices or pitfalls should email marketers avoid?
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 19, 2014
[Internet, Social] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
'How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! 1) Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014? d) social media ads. d) social media ads.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 18, 2014
[Internet, Social] Should you make the leap into sponsored content?
have heard stories from PR people where some bloggers try to threaten their way to freebies and money with threats to destroy those who say no by writing against them on their blog or social network. 'The sponsored content wasps are swarming! This is a trend I predicted in the 2012 book Return On Influence. As The case for sponsored content.
BIZNOLOGY | THURSDAY, AUGUST 14, 2014
[Internet, Social] Re-branding – a better option than “disruptive innovation”?
recent “Economist” article compared the virtues of older brands using traditional technologies to the astonishing advances from new internet technology, often the result of the “disruptive innovation” process. Some Many are re-defining themselves as communities where people who care about books meet and socialize.
SAZBEAN | THURSDAY, AUGUST 14, 2014
[Internet, Social] 4 Ways Your Marketing Fails
There is great content ideas here for blogging and social media… What other ways does marketing fail? Marketing digital strategy internet marketing strategy 'Trier (Photo credit: sazbean). Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 14, 2014
[Internet, Social] Lots of Vendors Can Help You Find Leads on the Web
That’s why scanning the Internet to find new prospects is such an exciting opportunity. Coverage outside the United States • Information returned beyond names and lead scores, such as recommended treatments and social profiles. Gagein sends alerts on trigger events in media, social or public Web sites. There are probably others.
HUBSPOT | WEDNESDAY, AUGUST 13, 2014
[Internet, Social] How to Promote Your Content Using Paid, Earned & Owned Media
It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? Influencers can be bloggers or people that amass large social followings around their industry expertise. Native Social. Social Media. Social Media content promotion
BIZNOLOGY | TUESDAY, AUGUST 12, 2014
[Internet, Social] Are anonymous communities most authentic?
Before the advent of the Internet , folks needed to physically move places to find birds of a featherpeople like them. Post-internet, nothing has changed for some peopleplenty of smart kids still flock to Boston every yearbut everythings changed for lots others. And all will be well in the communitys garden. Maybe.
HUBSPOT | TUESDAY, AUGUST 12, 2014
[Internet, Social] How to Create a Curated Blog Post [+5 Free Blog Post Templates]
and "Content curation is why there is so much crap on the internet," hear me out. At HubSpot, we include at least one photo or image in every post we publish so that A) the content is more visual, and B) when the blog post is shared via social media channels, it’s accompanied by a thumbnail image to entice a clickthrough. Great!
FATHOM | MONDAY, AUGUST 11, 2014
[Internet, Social] Increase Brand Awareness with Social Media Marketing
'Why Social Media Matters & How Manufacturing Marketers are Lagging. Manufacturing marketers use social media platforms less than their B2B marketing counterparts as shown by CMIs 2014 Manufacturing Content Marketing Report. An engaging social media strategy is the answer to those pain points. Facebook: 76%. Vine: 5%.
VERTICAL RESPONSE | MONDAY, AUGUST 11, 2014
[Internet, Social] 4 Steps to Creating Advantageous Advertorials
'If you’ve ever found your Internet browsing disturbed by a pop-up or flashing display ad, you already know that engaging content is much more likely to pique your interest than something that’s interruptive. Advertorials, also known as native ads, are viewed more than four times as often as banner ads, according to IPG Media Lab.
BIZNOLOGY | MONDAY, AUGUST 11, 2014
[Internet, Social] Detrimental SEO Myths Still Plaguing Online Businesses
Today we have social media and RSS feeds and people automatically linking to everything else through CMS’s. And yes, you absolutely can and should use PR and social to nudge your top content along. Search Marketing Uncategorized Content marketing Internet marketing online business Search engine optimization
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 11, 2014
[Internet, Social] The Revenge of the Content Monster
Website managers were exhausted with the unending stream of PDFs, MP4s, JPGs and other files spilling onto their desks begging to be released to the Internet. 'I think it is fair to say that marketers have unleashed some pretty horrible things on the world over the years. Its time, I believe, we added content to that list. They were right.
HUBSPOT | MONDAY, AUGUST 11, 2014
[Internet, Social] 57 Little Things to Double Check Before Your Website Launch
Lead generation forms, social sharing, CRM integration, and any other technology should work flawlessly across your website. Social media share icons are working properly. Feeds are working properly (RSS, news, social media). Metadata is properly in place for any social media sharing content. Websites are complex. Design.
SYNECORE | SATURDAY, AUGUST 9, 2014
[Internet, Social] Digital is Complicating Marketer���s Lives, but Simplifying Marketing
Recent advancements in internet, social, and mobile technologies have laid the groundwork for GNC. In another massively ironic twist, as internet and social search engines progress in their ability to think like humans, (e.g. For many of you, a humanlike internet may not sound simple at all, in fact, quite the opposite.
MARKETING ACTION | FRIDAY, AUGUST 8, 2014
[Internet, Social] Is 2014 the Year of Video Marketing?
The Internet holds an interesting middle ground between still being the wide-open Wild West when it comes to video marketing (its full of opportunities with plenty of room for new content) and already being super-saturated (with such a wide range of content that its hard to create anything that people havent already seen, in some form).
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, AUGUST 8, 2014
[Internet, Social] Monetizing blog comments: Why your blog is economic gold
This is another way to express a sentiment I have long-held — real social media power comes from the blog community. Here is my theory on creating business benefits through social media marketing. The whisps of social media conversations about this topic are long-gone like feathers in a hurricane. Thank you. Theyre not.
HUBSPOT | WEDNESDAY, AUGUST 6, 2014
[Internet, Social] An Open Letter to Millennials Seeking Creative Positions
You are naturally nimble, technologically savvy, and ever-present socially. Back in a time of Tetris and dial-up internet connections, a man by the name of Stephen Covey coached aspiring effective people to “seek to understand, then to be understood.” The identity you’ve created online and socially is far-reaching.
HUBSPOT | TUESDAY, AUGUST 5, 2014
[Internet, Social] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
ACS was a consulting company and we started out doing SEO for dozens of company and then eventually got into other areas such as social media, web design, and more. couple years later, I got bumped up from a customer service spot to a social media coordinator position. 'Not everyone who works in marketing imagined they''d end up here.
BIZNOLOGY | TUESDAY, AUGUST 5, 2014
[Internet, Social] Digital and Online Reputation Management
Online reputation management (ORM) is the practice of making people and businesses look their best on the Internet. Gerris understands that we live in a world where the Internet records everything and forgets nothing – every photo, comment, post, status update and tweet about your brand can be stored forever. The Technique. The Effect.
WEBBIQUITY | TUESDAY, AUGUST 5, 2014
[Internet, Social] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
Since 140 characters is so short, many social media marketers take advantage of the full amount of space available with every tweet. But that strategy may overestimate the attention span of the users of the most hyperactive social network on the Internet. Social Media Marketing Twitter Logan Strain Twitter tactics Twitter tool
EMAGAZINE B2B BLOG | MONDAY, AUGUST 4, 2014
[Internet, Social] Social Media Referral Traffic Tactics
Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. Social Media 'By Hannah Beacham. Not Forgotten.
BIZNOLOGY | MONDAY, AUGUST 4, 2014
[Internet, Social] Maximize your social media marketing with Twitter’s new analytics
Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. Basically, it’s about how the internet lets marketers experiment quickly and cheaply. The post Maximize your social media marketing with Twitter’s new analytics appeared first on Biznology. No more! Not a Twitter advertiser?
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 3, 2014
[Internet, Social] 5 Social Media Tips to Enhance Engagement
You’ve written some outstanding, compelling content and you’re ready to post it to your social media platforms. It's pretty easy to screw up your social media strategy. This infographic does a great job of listing the best times to post content on the major social sites. Social Media Congrats! Then what?
HUBSPOT | FRIDAY, AUGUST 1, 2014
[Internet, Social] Facebook, OkCupid, and the Ethics of Online Social Experiments
'Recently two different social websites admitted they ran experiments on users who had no idea they were being experimented on. The impact of these social experiments was pretty small, but they raise important questions about the ethics of social experimentation. We''re All Part of These Experiments. That''s how websites work.".
CRIMSON MARKETING | THURSDAY, JULY 31, 2014
[Internet, Social] The Buyer’s Journey Is Going Digital
Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. You understand buyer search needs and you’re highly engaged on your social media marketing channels. . 'The buyer experience is changing. ” . ” Design. Deliver. Digital Marketing
VIRALLY BLOG | THURSDAY, JULY 31, 2014
[Internet, Social] Why good content is not enough
'The internet has changed many things from destroying and creating entire industries to changing the way we live our lives. There is huge amounts of content regardless of size being created on social media and this is where we are spending lots of our time. It now has to be remarkable content if you want it to stand out. Events
HINGE MARKETING | THURSDAY, JULY 31, 2014
[Internet, Social] Does Social Media Help You Meet Your Bottom Line?
'Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor. According to Social Media Examiner, the majority of marketers devote 6 or more hours to social media each week. Social Media Strategy
PWB MARKETING BLOG | THURSDAY, JULY 31, 2014
[Internet, Social] Internet Trolls
'Clients often ask me “How do I deal with negative comments across social media?” This post will share some ideas for managing such comments for your social media strategy and peace of mind. It starts with having a social media plan of attack – Create a social media policy for your company.
HUBSPOT | WEDNESDAY, JULY 30, 2014
[Internet, Social] The Fundamentals of Inbound Marketing [Free Training Deck]
internet marketing. social media marketing. 'Has anybody -- perhaps by a colleague or client -- ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question? content marketing. permission marketing. online marketing. digital marketing. web marketing. Inbound marketing as methodology.
LEADERSHIP | TUESDAY, JULY 29, 2014
[Internet, Social] CMO Spotlight: Blair Christie, SVP and CMO, Cisco
What caught my interest and attention is Blair’s perspective on “ the intelligent connection of people, processes, data and things” Christie leads Cisco’s rebranding campaign on the “Internet of Everything” (IoE). Embrace social collaboration. Cisco has been a forerunner of leveraging social media both externally and internally.
BIZNOLOGY | TUESDAY, JULY 29, 2014
[Internet, Social] Google+ is an island of misfit toys
With the advent of the Internet and the virtual community, it’s been easier than ever for birds of a feather to do much more than just flock together – they’re able to discover that they’re swans and not ugly ducklings well before taking to the sky in V formation. Blogging, maybe; then, social networks. get it. get it. That’s powerful.
WEBBIQUITY | TUESDAY, JULY 29, 2014
[Internet, Social] 17 Helpful SEO Tools and Tool Reviews
Social analytics? Free and Useful On-Page Optimization Tools by Internet Marketing Ninjas. ” SEO Report: How to Track Blog Performance on Google by Razor Social. Google SEO Tools: 7 Tools to Drive more traffic to your blog by Razor Social. Which SEO tools are most helpful in conducting a site audit? Site Explorer.
MARKETING ACTION | TUESDAY, JULY 29, 2014
[Internet, Social] Health Care Marketing: Personalization, PHI, and Preference Centers
Social Security number. Internet Protocol (IP) address numbers. 'Digital marketing in a highly regulated industry can be extremely challenging, and that’s especially true for the health insurance industry. Online behavior can show the topics members are interested in. Too bad much of it is unusable for email marketers. Fax number.
BIZNOLOGY | MONDAY, JULY 28, 2014
[Internet, Social] Why Twitter just may be the better social marketing choice
People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change. Twitter is tapping into all these trends and human-internet nature quirks and the result will be a stronger network for marketers that certainly rivals Facebook’s offerings. Facebook reports 1.23
HUBSPOT | FRIDAY, JULY 25, 2014
[Internet, Social] New Data Calls BS on Instagram Photos With #NoFilter
'Selfies tagged with #NoFilter tend to get more likes than those that are not, so it makes sense that any Instagram user looking for a little boost in internet-fame would slap #NoFilter on their photos. Social Media marketing data But what if the picture just looks a lot better with Valencia or X-Pro II applied to it? Keep on reading.
WRITTENT | THURSDAY, JULY 24, 2014
[Internet, Social] 9 Persuasive Writing Tips for a Copy that Sells
Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it made as an Internet marketer. And the trouble with Internet selling is that it’s hard for you to get to know your customers and vice versa. Social Proof. Tell a Story. Image source.
MARKETING ACTION | THURSDAY, JULY 24, 2014
[Internet, Social] The Modern Marketing Agency Pitch
Clearly we were ahead of our time, if today’s Internet cat fixation is any indicator.) Look at the explosion of mobile and social marketing during the last decade. 'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Seriously, it was a huge deal. I forget exactly why. Kittens?
B2B MARKETING TRACTION | WEDNESDAY, JULY 23, 2014
[Internet, Social] How to Write for the Web If You Were Born Before 1965
noticed that for some who were active with computers, software development and the early days of social media would submit documents using all caps, underlined phrases and sentences, and even highlighting words with different colored fonts to emphasize certain points. There is no need to type two character spaces between sentences.
ENGAGE | WEDNESDAY, JULY 23, 2014
[Internet, Social] An Editor’s Anthem
In the past week, it’s made the social media rounds and amassed more than 9 million YouTube views. Weird Al’s musical humor fits right into our sharable, social media world. Yet he was successful long before the Internet. 'Editors, writers and English teachers rejoice! Admittedly, I account for four of those views.).
FATHOM | WEDNESDAY, JULY 23, 2014
[Internet, Social] How To Use Social Media for Recruiting Young Talent
Utilizing social media in today’s Internet-driven world gives your company a modern face and voice. By engaging with potential candidates through social media platforms your company will build new relationships and attract young professionals. So how can companies embrace the power of social media to attract young talent?
WINDMILL NETWORKING | WEDNESDAY, JULY 23, 2014
[Internet, Social] 4 Ways To Involve Your Best Social Media Ambassadors
'The success story of TELUS’s “Customers First” Program Over the last fifteen years, new web technologies and social media have radically transformed the brand-customer relationship. Ways To Involve Your Best Social Media Ambassadors by Raymond Morin - Maximize Social Business. Social Media Influence
WRITTENT | WEDNESDAY, JULY 23, 2014
[Internet, Social] 9 Pillars for a Killer Content Marketing Strategy
80% of American Internet users interact with blogs and social media. Your content marketing strategy should be just one layer of your overall marketing campaign, which can include anything from television commercials to ads on social media. If you are focused on a younger crowd, social media may be best. 'Image source.
HUBSPOT | FRIDAY, JULY 18, 2014
[Internet, Social] The Fallacy of the Lazy Millennial
They are smart, driven, effective, work hard, they are social media savvy, productive, and like to have fun. Tip: Encourage social media use instead of prohibiting it to ensure that you''re getting in front of more qualified prospects. Any smart millennial has read the articles floating around on the internet. Positive attitude.
HUBSPOT | FRIDAY, JULY 18, 2014
[Internet, Social] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
The importance of visual content has been highlighted by the evolution of the social media sites marketers use every day to promote their content and brands online. 8) 85% of internet users in the United States watch online video. 'When it comes to marketing content, the web is cluttered, and the competition is tough.
MARKETING ACTION | FRIDAY, JULY 18, 2014
[Internet, Social] 5 Social Media Mistakes You Don’t Want To Make
'We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought was a recipe. m fairly certain my friends will never stop mocking me for this picture, but in the world of social media marketing, mistakes can have much worse consequences. Using social media as a megaphone.
VERTICAL RESPONSE | THURSDAY, JULY 17, 2014
[Internet, Social] How to Build Your Email List [GUIDE]
Use social media . Email Marketing Guides bulk email list Electronic Mailing List email list building email lists email marketing email marketing list email subscribers Internet Opt In Email Sarah Bruchard verticalresponse 'Building a quality, responsive email list is one of the most crucial steps for effective email marketing.
HUBSPOT | THURSDAY, JULY 17, 2014
[Internet, Social] 35 Tech Terms Translated Into Plain English
'Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? A system of servers on the internet that provides content rapidly to multiple users by duplicating the content on multiple servers and directing the content to users based on proximity. Internet Protocol address." 301 Redirect. Alt Text.
SAZBEAN | TUESDAY, JULY 15, 2014
[Internet, Social] 5 Tips for Better Twitter Advertising
Twitter advertising can be a very cost-effective way to increase the reach of your social media marketing. News & Notes Social Media Social Networks internet marketing strategy promoted tweets social media marketing social media strategy twitter web strategy '(Photo credit: Wikipedia). Good Messaging.
B2B MARKETING INSIDER | TUESDAY, JULY 15, 2014
[Internet, Social] Are You Ready For Marketing 2020?
These “social news” content leaders include both newer players like Buzzfeed and Huffington Post , and Vice as well as more traditional news outlets like the BBC and The Guardian. And these publishers are all seeking new ways to generate revenue from the modern marketer: one that understands digital, social, mobile consumers. Strateg
HINGE MARKETING | MONDAY, JULY 14, 2014
[Internet, Social] Is It Time to Upgrade Your Blog?
On the other hand, the internet moves quickly: dated design and functionality can undermine your firm’s credibility and eventually cause you to lose visitors – and in turn, potential leads. Webinars, videos, and articles are prominently featured with the new design, with links that allow for easy social media sharing.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 14, 2014
[Internet, Social] 25 ideas for your social media network strategy
'Behind every social media strategy you have to have a content plan and a network plan. To succeed on the Internet today, you have to create content that ignites and that takes an audience. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. building.
HUBSPOT | SATURDAY, JULY 12, 2014
[Internet, Social] Which Brand Won the World Cup?
Nike probably did a better job of using social to drive awareness to it, the story and video is a bit more shareable and entertaining -- and they have twice the views compared to Adidas. won the internet. Adidas has been ‘all in’ on social media and creating engaging content for their audience for years prior to this.
MARKETING ACTION | FRIDAY, JULY 11, 2014
[Internet, Social] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
ANN Looking at the social networks where you are most active, and where your customers are most active or your prospects are most active, is definitely the place to start. On what social media sites and social media channels are you distributing your content ? If you’re on social, you’re in marketing.
BIZNOLOGY | THURSDAY, JULY 10, 2014
[Internet, Social] Social media in a polarized world
If you consume news via social media streams, you could be led to believe that there are no mid-tones anymore: you are pro-life or pro-choice, creationist or evolutionist, Heat or Spurs, Bush or Obama, Dilma or anti-Dilma, Neymar or Messi. Social media, in its early Web 2.0 Social media urgently needs a bit of João Guimarães Rosa.
B2B MARKETING INSIDER | THURSDAY, JULY 10, 2014
[Internet, Social] Content Marketing? Just Deliver Content People Want
Cisco projects as much as 90% of the traffic over the internet in just a few years will be video. Colin Haas: “What would you tell those companies that feel social isn’t relevant to their business or industry? ”. Everyone who is buying anything is on social. And we are all using social.”. f5823b ;">. Curiosity.
WINDMILL NETWORKING | WEDNESDAY, JULY 9, 2014
[Internet, Social] Video Marketing: How To Drive Traffic From YouTube
Every day more than 100 million Internet users watch an online video and 50% of users watch business related videos on YouTube once a week. Video Marketing: How To Drive Traffic From YouTube by Lilach Bullock - Maximize Social Business. Social Media Traffic Generation
TRADESMEN INSIGHTS | WEDNESDAY, JULY 9, 2014
[Internet, Social] Are Your Sales and Marketing Departments on the Same Page?
Social media and the internet in general has changed the way people buy. Social - Make sales aware of social opportunities, whether it’s LinkedIn or participating in an industry forum that social is a good networking tool. How Does Social Media Impact a B-to-B Purchase?