• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • CONTENTLY  |  FRIDAY, FEBRUARY 24, 2017
    [Internet, Social] Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
    Facebook, for example, completely commands its advertising platform, the News Feed: It owns all the data, the ad experience, and its untouchable social graph of 1.7 In ad tech, there’s Facebook and Google, and then there’s everyone else. Could the same thing happen to the martech industry ? Via Stratechery. Hey Google.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 23, 2017
    [Internet, Social] Using Link Targeting for Improved Inbox Personalization
    So far, the email world has survived being labeled as dead, the emergence of social media, the development of collaborative business tools like Slack, and continues to evolve as the marketing channel of choice for consumers all over the globe. Today, some retailers see up to a 70%+ saturation of mobile opens vs. desktop at -30% share.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 22, 2017
    [Internet, Social] Three ideas to end the social media poison
    Lesson: Meeting people in REAL LIFE, learning, and collaborating is the best way to get energized and get your mind out of the Internet black hole. Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. The future seems so uncertain.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Internet, Social] Buy domain names for all your pages, products, and services
    We at Gerris Corp have always done this for our Social Media New Releases (SMNRs) — instead of having some awful BIT.LY Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.” It’s short and dedicated to the one page.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Internet, Social] How to Create Evergreen Content with Lasting Engagement
    According to Search Engine Watch , “If done properly, content that works for your audience can also be the content that works for the search engines.” A good piece of evergreen content should drive website traffic, leads, social shares, and increase your search rankings for months or even years after the publish date. conversion rate.
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Internet, Social] 5 Smart Ways to Automate Your Marketing
    For starters, use social media post scheduling to free up your time. Computers gave us the Internet and all its wild opportunities. Need to do more with less? It’s a common challenge for marketers today. We’ve got limited budgets, limited time, limited staff – and yet our quarterly targets keep rising. No extra staff required. Attract.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Internet, Social] The 21 Best Content Curation Tools
    The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Social Media Today.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Internet, Social] Knowledge management in the age of social media
    Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. In other words, the social media world has expanded rapidly in the past few years. Social media trends. The displayed statistics  reveal that as of April 2016, Facebook stands as the number one social network with 1.6
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Internet, Social] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    VR will have a more profound impact on the world than the internet. We’re streaming information about our life, bodies, consumption habits, friends, families, travels, relationships and more that will greatly please the Internet overlords. People are tired of social media scrutiny and bullying. ” 4) Media revolution.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Internet, Social] How to Become a Household Name
    Today, YouTube has more than 1 billion users worldwide, and it accounts for more than 15% of all internet traffic globally. healthy blend of advertising on social media platforms, search engines, and print publications could help generate more interest and recognition of your brand. What Is Verbification? Everyone Wants to Be Popular.
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [Internet, Social] Infographic: How Event Marketing Can Boost Your Content Strategy
    Internet users are bombarded with ads on almost every app, website, and social platform. You might partner with online influencers, use Facebook ads to target local consumers, or showcase user-generated content on your social pages and website. Say you want to establish your company’s expertise in B2B software.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Internet, Social] How to Run a Successful Webinar from Beginning to End
    Email and organic social are two of the most effective channels for webinar promotion. Social media posts are a great way to drive last minute registrations in particular. You might also want to utilize other channels like paid social and  your company blog. Plan Your Content. Promote Across Channels. Prepare and Go Live.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 15, 2017
    [Internet, Social] 10 Amazing Interactive Videos
    Cisco predicts that 80% of all internet traffic will be streaming video content by 2019. In collaboration with the National Film Board of Canada, The Guardian created this interactive video to encourage viewers to consider how the information revolution affects us personally, socially, and morally. 7. Oracle. Jeff Buckley. Vidyard.
  • CONTENTLY  |  TUESDAY, FEBRUARY 14, 2017
    [Internet, Social] Weekend Update: Should You Publish Every Day?
    “I think that really saved the magazine,” said Tracy Schmidt, director of social media at Crain Communications and an independent social media consultant, who worked at Time during the change. ” The way people interact with media and social media today affects publishing schedules. on Saturdays and Sundays.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Internet, Social] The future of Twitter is as a protected essential public utility
    It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTubeCA:  Twitter isn’t going anywhere.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2017
    [Internet, Social] Surprise! It’s not about passion. Five lessons on building a huge personal brand
    This truth flies in the face of a lot of the Internet culture about “the hustle” and constant self-promotion every day, everywhere. The internet is just beginning. At the end of this post, you can download a chapter for free! Arguably, I’ve earned the equivalent of a master’s degree in personal branding!
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Internet, Social] Be Mine: A Brief History of Valentine's Day Marketing
    Source: Internet Archive. It became traditional, according to HISTORY.com , “for friends and lovers of all social classes to exchange small tokens of affection or handwritten notes.” When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. And, there was the chocolate -- so, so much chocolate.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 13, 2017
    [Internet, Social] 4 tips to improve your YouTube channel
    If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute.  That rule is that volume wins.  Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Pique your customer’s interest. Support customer research.
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Internet, Social] What’s Holding Your Organization Back, and 4 Other Stories You Should Read
    Back when the internet was first taking hold, opinions on how it would affect society were mixed. Some people thought the internet would bring about a kind of utopia of free information and easy communication (see: most of Silicon Valley). As this BuzzFeed article gets at, the social internet is a double-edged sword.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Internet, Social] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    China Internet Watch data shows 53.3 To understand more about WeChat, check out my previous post that provides an overview of the WeChat platform and other popular social media apps in China. percent Internet users unsubscribe to WeChat Official Accounts because of poor content, and 57.9 just spent the Chinese New Year in China.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Internet, Social] Interesting content marketing trends to watch for in 2017
    Additionally, images offer a huge impact on social sites like Twitter , Facebook , and Instagram. Influencer marketing is the act of leveraging individuals or brands in your space to share your content or mention your brand to their following via social media, website, or other mediums. Document the concept. Mobile technology.
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 9, 2017
    [Internet, Social] Blockchain-based digital tokens: the new brand logo?
    brief primer on tokens and “fat protocols” We’re all comfortable using the Internet. An infinity of subcultures outside the mainstream now blossoms on the Internet — vegans, body modifiers, CrossFitters, Wiccans, DIYers, Pinners, and support groups of all forms. Previously, he was VP of marketing at Sprinklr. Maybe.”
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Internet, Social] Your 2017 Resource Guide to Digital Marketing Conferences
    Check out a few resources that may help: Social Media Upcoming Events. Affiliate and Internet Marketing Conferences. Internet Marketing Conference Calendar by BruceClay.com. Visit its website and social profiles, join any groups on LinkedIn, and follow Twitter lists and other online areas ripe with information.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 8, 2017
    [Internet, Social] How to Build a Successful Content Marketing Campaign
    The internet is changing the way our brains work , and the way we live our lives. Internet users are bombarded with endless marketing messages each day. You’re likely to find some of this information about your audience and the specific people to target on your social media channels. Analyze the Competition. Discover Your Niche.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Internet, Social] How B2B Marketers Are Finding Value in Social Media [Interview]
    Social media marketing continues to play a critical role in how marketers connect with their target audience. The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. From this survey, no, we did not. Not necessarily.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Internet, Social] The 24 Best Email Marketing Tools
    But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising. Include photos, social media account icons, badges, and more. Social Media Today. Google Review Count:  446. Pricing:  free. Siasat.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Internet, Social] Fake News Might Kill the Future of Native Advertising
    while back, I read an Atlantic article about social anxiety app Joyable that seemed too favorable to be objective. The internet and new marketing technology tools have given rise to a host of advertising formats, including the now-ubiquitous native ads. Fake news isn’t just bad for social media platforms or for publishers.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Internet, Social] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    Once upon a time, back in 2005, there lived on the internet a website called YouTube. It's the internet, and it allows for progressive changes to design, product, and the way they're marketed. Today: Current model: " The world’s leading Internet television network. ". Social Impact. In 2005, YouTube was a dating site.
  • BIZNOLOGY  |  TUESDAY, JANUARY 31, 2017
    [Internet, Social] PSA: your virtual online friends are part of your family
    So, no social media check ins, no Facebook Live , no Twitter , and no YouTube vlogging. See all the folks in your personal, business, brand, and employee social media profiles your community. I recently spent a ten-day stint in Alexandria Hospital. Amazing docs, nurses and techs. With books, magazines, and puzzles. should know better.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2017
    [Internet, Social] A Brief History of Productivity: How Getting Stuff Done Became an Industry
    Source: United Nations Department of International Economic and Social Affairs. It was starting to converge with the Internet of Things -- the technology that allowed things in the home, for example, to be controlled digitally and remotely -- and continued to replace manual, human steps with intelligent machine operation. Pre-1800s.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Internet, Social] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time. Experiment with social media polls and ask for engagement from your followers. The Current State of Content Marketing. What's a marketer to do? Video.
  • BIZNOLOGY  |  THURSDAY, JANUARY 26, 2017
    [Internet, Social] 5 reasons B2B firms should invest in social media
    Over the last ten years, there has been a profound change in the way business people make buying decisions, and social media is at the heart of this. In most B2B industries today buyers will check providers out on social media as part of their decision-making process. Expanding brand awareness. Research. Like this post?
  • CLOUD POTENTIAL  |  WEDNESDAY, JANUARY 25, 2017
    [Internet, Social] The Shocking Truth About Online Marketing
    Or, perhaps I should say, more accurately, the internet itself – in its current “mobile is eating the world” state – is now in charge of our message. I can see you all sitting up stiffly now and staring at your screen. Because the market for your products and services is moving along without you, at internet speed.
  • KAPOST  |  WEDNESDAY, JANUARY 25, 2017
    [Internet, Social] Writing Tips for B2B Content to Break the “Will They Engage?” Barrier
    Tip #3: Develop Buyer Personas Based on Clear Social and Web Analytics Data, then Match that to Sales Numbers. The truth is that anyone with access to the internet can find the same information a million ways, and will gravitate towards what they prefer. Sets an organization apart from the competition in meaningful ways. Yes, gamify.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Internet, Social] 30 SEO Best Practices for B2B Organizations in 2017
    good place to start is by looking at how many people actually link to your pages and/or share them on social media. If your existing pages aren’t acquiring links or social shares, take a look at competitive search results around the terms that your pages are ranking for. Remember: Social Media Matters. Enjoy! 1. Buyers
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 24, 2017
    [Internet, Social] More Sales Less Time
    In my opinion it is the essence first that in today’s crazy busy sales world, there are many distractions (CRM/Social Media/Internet, sales calls….) More Sales/Less Time. -A book review-. If want to exceed your sales goals this year-read this book…. I am not sure how some people do it?   So what’s the meat in this book? Make it Easier.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 24, 2017
    [Internet, Social] Empathetic Marketing: How To Connect With Your Customers
    Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. That’s what I think we all tend to do in the social world; that we express to the connections we have. Have you made empathetic marketing part of your strategy in 2017? If not, you should. Why is that?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 24, 2017
    [Internet, Social] 4 Secret Weapons for Sales Enablement
    Video now accounts for 74% of all internet traffic , and 59% of executives would rather watch a video on a product than read text. These are ideal for salespeople to pepper into email or social outreach because watching video is a passive activity. Other than buy a thesaurus, that is. But this one is different. The best way to do that?
  • PUREB2B  |  MONDAY, JANUARY 23, 2017
    [Internet, Social] 10 Brands Show Us How Email Marketing is Done
    The wording is immensely conversational, more like a direct message on social media than a formal business communication. Many of their posts have become some of the internet’s most prized gems. An essential aspect of nurturing new sales leads is email marketing. well-crafted email campaign is personal, action-oriented, and measurable.
  • BIZNOLOGY  |  MONDAY, JANUARY 23, 2017
    [Internet, Social] How a brand audit could revitalize the Democratic party
    Democrats have always prided themselves as the “party of the people,” attracting immigrants, blue-collar workers, women, minorities, and generally “people in need,” and take a more liberal stand on social issues. Maybe it should re-brand itself? America’s two-party system has a long history. like a Justin Trudeau-type of personality).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 23, 2017
    [Internet, Social] The greatest content marketing case study in history
    B2B and social media Case studies Communty-building Content Marketing corporate communications economics of social media Internet marketing Marketing best practices Social Media best practices visual communication YouTube and video b2b social media case studies case studies general electric mark schaefer social media best practices
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Internet, Social] Where Do Bots Come From? A Brief History
    Today, we have four major pillars of voice search: It didn’t take long for manufacturers to combine voice search with the Internet of Things -- in which things like home appliances, lighting, and security systems can be controlled remotely. But she was in luck -- her computer wrote the poem for her, and it was a hit. How does it work? ELIZA.
  • CHIEFMARTECH  |  MONDAY, JANUARY 23, 2017
    [Internet, Social] Blockchain marketing: how the technology behind Bitcoin could change marketing
    ” Then they heard about the “Internet.” Then, it was “social media.” Finally, the Internet of Things requires it. The volume of transactions demands an “Internet-friendly” way of making payments. The following is a guest post by Jeremy Epstein , CEO of  Never Stop Marketing.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Internet, Social] 11 Soundless Videos We Love (And Why)
    We’ve rounded up some of the best videos from around the internet that you don’t need volume to consume, along with reasons why they’re so great that you can use in your own video content strategy -- no headphones required. Social media platforms have constraints that force marketers to get creative in order to attract attention.
  • TONY ZAMBITO  |  SUNDAY, JANUARY 22, 2017
    [Internet, Social] Rethinking Buyer Personas In An Era Of Digital Transformation
    Altering and reorganizing how people and businesses work, compete, create value, socialize, interact, and ultimately earn profits.  Since the arrival of the Internet, B2C digital development has served as a forerunner for B2B.  We are already seeing and can predict that growth in B2B digital platforms will accelerate.  by Louis Prado.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Internet, Social] The 26 Best All-in-One SEO Tool Suites
    Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media. Majestic also has a nice range of other tools like Social Explorer to help you find the most influential Twitter accounts in a niche.” — Robbie Richards. Showcase reviews: Social Media Today, MarketingLand, Inc.,
  • CONTENTLY  |  WEDNESDAY, JANUARY 18, 2017
    [Internet, Social] Infographic: How Boomers and Millennials Use UGC Differently
    Instead, I behaved like an older Internet user, consuming online video while I consumed my food, rather than sharing the experience. A new infographic from Adweek , based on research by Olapic , illustrates the difference in online behavior between boomers and millennials. Social demographics Millennials social media user generated content
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 18, 2017
    [Internet, Social] The fake news lesson for marketers: You will be a victim
    It hadn’t kept its ear close enough to the ground in social channels to pick up on early evidence of concern. And it resolved to become a leader in social media engagement in its industry. Have people active and engaged in major social media channels. Just ask Procter & Gamble (P&G). More detail about the crisis is here.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Internet, Social] How to Detox From Social Media Without Deleting Your Account
    If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. The average user spends almost two hours per day on social media, and it’s safe to assume digital marketers spend even more time than that. How Excessive Social Media Activity Can Affect Your Health.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 17, 2017
    [Internet, Social] Ad Blocking Is Not the Problem, It’s the Symptom
    Doomsday predictions announced the end of advertising— and the internet — as we know it. In a nutshell, users cannot click the X fast enough, and they dread the day their favorite social app will be pressured to monetize with advertisers (which is inevitable for most). In other words, São Paulo was a victim of ad blocking.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Internet, Social] What We Learned From Our First Year on Medium
    According to 2016 research from eMarketer , 86% of time spent on mobile devices is spent in apps rather than internet browsers. This makes Medium an inherently social platform where opinion pieces, personal accounts, or reaction posts often have a stronger performance than on our home blog. That planet is your website. Here we go.
  • CHIEFMARTECH  |  MONDAY, JANUARY 16, 2017
    [Internet, Social] A brief introduction to network science math in marketing
    The field of network science , which is rooted in statistical physics and graph theory , has emerged in recent years to help us understand how complex networks such as the internet form and evolve over time. domains, websites, social influencers), the more likely it is that a newcomer to the network will want to link to it.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Internet, Social] How Publishers Develop and Monetize Audiences with Digital Marketing
    Gates’s essay was filled with bold predictions, but one thing was already clear–the internet was ushering in a new era of content creation. If paid audiences are only shrinking , can Gate’s very first prediction that the “real money on the internet” would be in content hold true? Author: Hally Pinaud “Content is King.”.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 16, 2017
    [Internet, Social] 8 Ways to Increase Traffic to Your Business Blog
    With so much content on the internet, you’ll need tactics much more creative than social media to […]. Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic. If you’re in this situation, it’s time to start thinking outside the box.
  • CONTENTLY  |  FRIDAY, JANUARY 13, 2017
    [Internet, Social] ‘The iPhone Turns Ten,’ and 4 Other Stories You Should Read
    But when you look at the history of the internet’s disruption as a whole, it’s hard to say its legacy is anything but mixed. Is it the job of a technological device to solve today’s biggest social rifts? Selected by Joe Lazauskas, editor-in-chief. But here’s the thing: This dossier isn’t “fake news.”
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Internet, Social] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    furthering the conversations about voice-activation, AI, and the Internet of Things. They can aid in everything from avoiding weak language in emails , to keeping the internet’s distractions at bay. Check out our list of 28 of the best Chrome extensions for social media, SEO, content sourcing, blogging, and more. 5) Plan your content.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Internet, Social] 7 Trends That Will Change Social Media in 2017
    We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. Product demonstration videos on social media. Social Media Daily Canonical
  • HINGE MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Internet, Social] Why Should Webinars Be a Part of Your B2B Content Marketing Strategy?
    While there are many elements to a content marketing strategy – blogging, video marketing, social media, email – webinars can be a big time commitment, both for your firm and for audiences. At its core, there are a handful of goals that your firm’s content should achieve. Increasing your visibility online. They want to educate themselves.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 12, 2017
    [Internet, Social] Why Financial Services Brands Need Content Marketing Now More than Ever
    The options are endless, and like many a Millennial before her facing a decision, the first action item is an internet search. Stymied by the big firms, she instead polls her social media network for a local recommendation. Social media should be a key part of this content strategy. Should she plan for retirement? Buy a house?
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Internet, Social] How to Protect Your Business from Cyberattacks
    Cyberattacks are clearly a major issue for any entity that uses the internet. Back up all your website and social media page content often. Moderate all user comments on your website and social media pages. Your internet searches are redirected. Disconnect from the internet. Guest post by Caroline Black. Top U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 10, 2017
    [Internet, Social] Smart speakers, the streamification of content and big changes ahead
    Artificial Intelligence Augmented Reality B2B and social media Content Marketing futurist Internet marketing IoT Mobile marketing Podcasts The Marketing Companion marketing companion podcasts research trendsYou won’t want to miss this episode. We also get into our new app SlapChat. You need it. We all need it.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Internet, Social] The 15 Best Special-Purpose SEO Tools
    browser plugin that displays, for any page visited, metrics for search results, markup, links, and social shares. Can get backlinks and social share counts from websites and more. ” — Robbie Richards. Showcase reviews: Kissmetrics, Buffer Social. 5) Link Prospector. ” — Social Media Today. ” —  Buffer Social.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Internet, Social] 4 Effective Methods to Increase Your Survey Response Rates
    One thing that can really pique their interest is if they “run into you” all over the internet. Try posting your survey in your social media channels or embedding it into relevant marketing pages. Author: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily. Probably not.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Internet, Social] Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch
    Not to mention hundreds of millions of views on social media. Actress Lisa Valentine Clark dodges arrows, garbage disposal mishaps, and kids jumping from windows in the brand's first infomercial , which has amassed over 20 million views and 243,000 shares on social media since its release in October. what just happened. But hurry!
  • JUNTA 42  |  SATURDAY, JANUARY 7, 2017
    [Internet, Social] This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought
    Artificial intelligence, Internet of Things, and virtual or augmented reality may sound exciting to CMOs, but successful marketers in 2017 will focus on getting really good at the basics. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Content marketing in the news.
  • LEADERSHIP  |  FRIDAY, JANUARY 6, 2017
    [Internet, Social] Who will come out on top in 2017? Mobile or Desktop?
    GO-Globe has put together an infographic that talks about some of the trends relating to mobile internet usage – and what this means for desktop internet usage. Here’s the thing: by 2018, nearly 80% of internet usage will be mobile. Social networking: 21% on mobile and 79% on desktop. exabytes per month. 2018: 14.9
  • ACT-ON  |  FRIDAY, JANUARY 6, 2017
    [Internet, Social] 16 Greats of ’16: The Year’s Best Business Books for Marketers
    The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales. As the world of sales moves farther away from traditional, in-person contact to the cyberspace realm of Internet transactions, marketers need to rethink and revamp their approach to transforming online customer engagement into revenue. Duncan.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Internet, Social] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. Whether they notice it or not, today’s internet users rely on user experience.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Internet, Social] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. Whether they notice it or not, today’s internet users rely on user experience.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 5, 2017
    [Internet, Social] Why Information Overload Shouldn’t Be a Big Marketing Concern
    In fact, most Americans are pretty comfortable in dealing with the information bombardment: according to Pew, 81 percent of adults reported feeling confident in their ability to “use the internet and other communications devices to keep up with information demands in [their lives].” The differentiating factor? Great content.
  • CONTENTLY  |  WEDNESDAY, JANUARY 4, 2017
    [Internet, Social] 3 Ways Brands Can Make Native Advertising More Effective in 2017
    When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. It delivered value to the reader via a report on the Internet of Things. The Daily Beast now gets 90 percent of its ad revenue from native ads. Insist upon clear labeling. Will they feel deceived?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2017
    [Internet, Social] Three New Year Business Resolutions You Should Steal
    During that period I’ve learned that I’m nothing but a number to a big social network. So if a social network like Instagram disables me for good, I won’t face career extinction. Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. But there’s one problemo. You get the idea. overthought.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 2, 2017
    [Internet, Social] Entering Protopia and a world of continuous marketing disruption
    The 1980s saw the dawn of the Internet and mobile technology but change from a marketing standpoint was incredibly slow. In fact, most business leaders at the time viewed the internet as a passing fad and saw no commercial value in it. By the mid-2000s we witnessed a true information revolution enabled by smartphones and social media.
  • I-SCOOP  |  THURSDAY, DECEMBER 29, 2016
    [Internet, Social] The forgotten essence of a smart city and community
    While smart cities are inevitably linked with the Internet of Things (IoT) nowadays, a smart city vision is about more than that. Smart city projects can even happen without the Internet of Things since part of the essence of smart cities is leveraging the appropriate technologies to improve quality of life in cities in general. […].
  • BIZNOLOGY  |  THURSDAY, DECEMBER 29, 2016
    [Internet, Social] What am I supposed to do with all this data?
    Social data (influencers and share of voice). Social Data (influencers and share of voice)—What are the hot topics the top influencers are discussing? Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. So how do you sift through the noise? Tough to do!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 29, 2016
    [Internet, Social] In case you missed it, the best marketing posts of 2016
    Are you ready for the mega-shift from social media to private media? 15 Amazing ways social media is changing the world. Inspired by new research, I loved this practical and even startling view of the real world of social media. In 2016 I had the honor of being the closing keynote speaker of Social Media Marketing World.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 28, 2016
    [Internet, Social] How the Internet of Things Is Changing Marketing Attribution
    So it should logically follow that the Internet of Things, with its mountains of new, behavior-rich data, has the potential to turn merely competent marketers into digital savants using innovative marketing technology to power insights that seem downright futuristic. Marketing data paints a picture. It comes from everything. Marketing ROI
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Internet, Social] How to Harness the Power of Social Media
    When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. However, social media marketing isn’t as simple as a lot of business owners anticipate.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 27, 2016
    [Internet, Social] My Best Biznology Blog Posts of 2016
    Take your bloggers and social media influencers to lunch. Becoming a reddit Internet sensation. Launching your social campaign with guns blazing! Exploit the hours employees spend on social media. Search + Social = Online Reputation Management. Everyone’s doing clip shows this late into the year.
  • ACT-ON  |  TUESDAY, DECEMBER 27, 2016
    [Internet, Social] The Crash Course in Mobile Content Every Marketer Needs Now
    Here’s why: There’s more traffic on the Internet from mobile devices than from desktops. Over 31 million US Internet users will only go online via a mobile device in 2016. Is it possible there are apps that are used more than the big social media apps? Messaging apps have silently taken over a massive chunk of Internet activity.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 23, 2016
    [Internet, Social] A Guide to Advertising on Facebook
    When it comes to social media, small businesses lean heavily on Facebook. internet page views happen on Facebook ; and more than 40 million small businesses maintain active Facebook business pages to share photos, videos, and news about their products and services. Social Media Facebook Facebook ads Social Media Marketing
  • BIZNOLOGY  |  THURSDAY, DECEMBER 22, 2016
    [Internet, Social] 10 Marketing trends to watch for 2017
    Mobile devices are the source of more traffic on the internet than desktops. Visuals are so important to all of your marketing efforts, not just social media. After spending the time and effort to develop the best content, it can often be lost and never seen when you post it across social channels expecting organic content to go viral.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Internet, Social] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Social Media. With tons of ideas on the best ways to use social media to boost your success, this blog will not disappoint. Learn all of the basic about social media, strategies, and marketing on your accounts. Do you need help with planning on when to post on social media? Peg Fitzpatrick is a queen of social media.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 21, 2016
    [Internet, Social] 4 Hard Truths I Learned Covering Marketing This Year
    Trader Joe’s isn’t on social media and rarely advertises. The internet disrupted many traditional marketing truths, and there’s been a battle ever since. When you spend most of your life thinking about marketing, you start to see the world differently. You look at ads and say, “What the hell were they thinking?”
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 21, 2016
    [Internet, Social] The When, Where & How of Using GIFs in Content Marketing
    Social networks. They’ve become one of the internet’s primary languages. Integrations with social networks make it easy to share GIFs across major players like Twitter, Facebook and Instagram. Best Practices content content marketing gifs imagery social mediaThey’re everywhere now. Slack channels. Emails. Articles. link].
  • HG DATA  |  WEDNESDAY, DECEMBER 21, 2016
    [Internet, Social] A 12 Step New Year’s Resolution Plan for Startups in 2017
    But at 180 companies with a cumulative valuation of $645 billion , can the market really support this enthusiasm?  Is the ‘platform shifting’ mania driving so many of these new economy darlings just the current decade’s replaying of ‘it’s all about eyeballs’ that defined the internet craze of the early 2000s? million. Working. Together.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Internet, Social] How to Cultivate a Culture of Testing
    Being a millennial myself, I grew up in a time where all of the information I could ever want is an internet connection away. We swap headlines, formatting, social messaging, and images. Another popular analogy is the ‘Goldilocks effect.’ Is your campaign too hot, too cold, or just right? It’s happened to us more than once.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 19, 2016
    [Internet, Social] The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017
    The resulting, and long overdue, concern about security on Internet of Things devices is just what I predicted frrom Minneapolis Incident. Two particular milestones were last summer’s mass adoption of augmented reality in the form of Pokémon Go and this autumn’s sudden awareness of reality bubbles created by social media and fake news.
  • BIZNOLOGY  |  MONDAY, DECEMBER 19, 2016
    [Internet, Social] How storytelling can shape the corporate brand and culture
    This “first digital generation” thrives on social media, which is different from traditional media mainly in that it involves a one-on-one conversation that begs for engagement, versus the one-to-many in mass marketing. Call this extreme clutter and volatility. Storytelling is ageless and remains the most powerful form of persuasion.
  • JUNTA 42  |  MONDAY, DECEMBER 19, 2016
    [Internet, Social] Five Content Marketing Trends to Watch in 2017
    As Robert Rose and I covered in a recent This Old Marketing podcast , CNN bought the social media app Beme owned by YouTube celebrity Casey Neistat who amassed 6 million followers through his video blog. Trend 3: Backlash against social platforms. Email Industry News and Trends Influencer marketing Print Social Mediajoepulizzi.
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 17, 2016
    [Internet, Social] Vine Is Dead. Which Mobile Media Channels Are Up Next on the Chopping Block?
    When Twitter announced earlier this year that it was pulling the plug on video-looping platform Vine, devoted fans of the social network were shattered. Vine, meanwhile, benefited from the presence of influential users who created content consistently and helped nurture engagement on the social network. Marketing Social Media
  • JUNTA 42  |  SATURDAY, DECEMBER 17, 2016
    [Internet, Social] This Week in Content Marketing: Is It Content Marketing or Sales Collateral?
    Pursuits with Enterprise will use a combination of search, paid social, email, and digital advertising to build awareness and drive traffic. Content Marketing Examples Industry News and Trends PNR Social MediaPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Internet, Social] The 6 Biggest Marketing Storylines of 2016
    The internet changed all that—and we’ll look back at 2016 as the year that digital officially assumed the mantle. We used to talk about social media as a group. ” Big martech flirts with big social. For more than half a century, TV had been the primary advertising medium for marketers. So what happened? Censorship.
  • ANNUITAS  |  FRIDAY, DECEMBER 16, 2016
    [Internet, Social] 3 Core Elements to Stay On Top of When Launching a Website
    While doing your testing, it’s important to download different internet browsers and do a spot-check to make sure everything looks how you want it to. 3rd party site integrations such as marketing automation, sales CRM, SEO plugins, social plugins, etc. Content. Losing assets. Wrong content/media in the wrong location on the site.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Internet, Social] 63 Digital Advertising Terms Every Marketer Should Know
    Ad Exchange : A technology-facilitated marketplace that allows Internet publishers and advertisers to buy and sell advertising inventory in real-time auctions. With an ad exchange, an auction is conducted in real-time, providing instantaneous bidding for ad space that’s available across the Internet. Carmax banner ad. An overlay ad.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 14, 2016
    [Internet, Social] R.I.P. Journalism: Why 2016 Sucked for Digital News
    Legacy publishers are going head-to-head with newer digital-born outlets – and all news outlets, new and old, are competing with social media. Nearly half of Americans use social networks as their source for news, with Facebook being the most important platform for this (more on the ramifications of this later in post-election US).
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Internet, Social] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate. So, be sure to make your content easily shareable, so it can get plenty of social shares, and get lots of inbound links to your content. Employee Social Media Advocacy.
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