• HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Internet, Social] Confessions of a Google Spammer
    never wanted to spam the Internet. What does spamming the Internet provide for society? By using a variety of outreach methods, including permission emails, sponsored posts, social media, and a very successful deal on StackSocial, we hit the VC's goals. worked a maximum of 10 hours a week. My Mindset in 2009. Content is king?!?
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Internet, Social] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    To find this out, we turned to a publisher that dominates in social shares: BuzzFeed. The sample was narrowed down further by those that had at least 10 records, leaving us with more than 5,000 titles and their corresponding social shares. Headlines with "A Man" earned the fewest shares on the social network -- only two per article.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Internet, Social] 38 Essential Website Redesign Terms You Need to Know
    Hosting, or “web hosting,” is the method of making your website available to the public on a web server, a computer that’s always hooked up to the Internet. Every industry has its buzzwords, and web design is no different. Do you see one you’ve heard lately on this list? Above the Fold". Analytics. Backend. Browser testing. Conversion Rate.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Internet, Social] Don’t make it so difficult to get directly in touch with you
    Consider your social media, inbound marketing, and content marketing campaigns — and Google — to play the part of the big telecoms, optimized for bringing fat bandwidth in the form of traffic and attention to your website; in this analogy, your site is the home at the end of the line, the end of the last mile. Bringing It Home.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Internet, Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Enabled by the Internet, prospects and customers are taking control of the buying process and revealing far. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Internet, Social] The new Myspace? Which social channels are here to stay
    Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Although once the world’s largest social network, Facebook - just like Myspace - has suffered a steady decline despite several redesigns. Social business. Adult users. The upshot?
  • BIZNOLOGY  |  FRIDAY, MAY 22, 2015
    [Internet, Social] 7 ways to use bloggers in your content marketing strategy
    Content Marketing Internet Marketing Search Marketing Social Media Marketing blogging Content marketing Facebook influencers pinterestIf you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Hire them to consult. Partner with them. Have them tweet.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Internet, Social] Does advertising or engagement build stronger brand equity among Millennials?
    What is different today is the impact of the internet, especially for the 86 million Millennials. Social engagement via the internet is the key driver for building brand equity today, more than advertising (e.g. The internet is more influential, as Millennials are significantly more trustful of social media.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Internet, Social] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    Well, theoretically, if this safe harbor protection didn’t exist, there would be no blogging, social media, or web hosting companies; they would all have been sued out of existence for inadvertent copyright infringement. That’s right: without this type of legal protection, the internet as we know it could not exist. Ding, Ding, Ding!—that’s
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Internet, Social] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    And yet, through the promise of accelerated sharing across “ the internet of streams ,” Instant Articles -- at least theoretically -- puts you in a better position to reach this elusive group. Blogging Content Creation Social Media Pop Culture DailyBut I think he's missing the point. Let me show you what I mean. Users are in control.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 20, 2015
    [Internet, Social] The marketing conference guide for socially awkward people
    By Mars Dorian, {grow} Contributing Columnist You know what’s more awkward than being a socially awkward person? Going to a conference filled with socially awkward persons. For example, during the lunch break, I was standing next to that social media lady carrying a huuuge purse. ”, “Okay, what do you?
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Internet, Social] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Recent data suggests Facebook is gaining ground on YouTube as the video consumption destination on the internet. Referral and social traffic? Content Creation Social Meda DailyAre Instant Articles going to kill websites?
  • CRIMSON MARKETING  |  MONDAY, MAY 18, 2015
    [Internet, Social] You Can’t Buy Thought Leadership: How Smart Content Marketing Works
    The Internet is practically clogged with this kind of content. By strategically placing your content throughout the web — on popular content marketing blogs, YouTube, podcasts , social media, online magazines, etc. Originally published on Social Media B2B. Wrong. Content marketing takes work. Authenticity Is Key.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Internet, Social] May Brings New Products and Updates from Google
    While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. The first week of May was a busy one for Google! Here’s what I believe emagine’s B2B clients need to know.
  • WINDMILL NETWORKING  |  MONDAY, MAY 18, 2015
    [Internet, Social] 5 Tips to Create an Effective Slideshare Call-to-Action
    Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience in search and social media marketing. Tips to Create an Effective Slideshare Call-to-Action by Ann Smarty - Maximize Social Business. At first glance, that might sound like cynical advice.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Internet, Social] The art and science of developing an enterprise content strategy
    There are more ways to connect in this ecosystem of social networks — connect people to our own experiences. Not only just in social, but even across traditional publishers. Mark: One of the things I admire about you is that you were one of the first people I worked with that understood the importance of social influence. Click.
  • BLUE FOCUS MARKETING  |  FRIDAY, MAY 15, 2015
    [Internet, Social] ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz
    In the interview, we focused on a few of the concepts in my best-selling book, The Social Employee (McGraw-Hill, 2013), co-written with my partner and Blue Focus Marketing cofounder, Mark Burgess (@ MNBurgess ). See what others are saying about The Social Employee and order your copy today! Register for the 2015 Amplify Festival here
  • HUBSPOT  |  FRIDAY, MAY 15, 2015
    [Internet, Social] The True Cost of Not Meeting Your Customers' Expectations [Infographic]
    Ever since moving to Boston a few short months ago, I've allowed the Internet -- Yelp reviews, social media messages, food blogs -- to guide almost all of my of restaurant choices. For businesses, this concept is both intriguing and concerning. Client Services Daily
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Internet, Social] Facebook Uses Mobile Video to Take Over the World
    Globally, IP video traffic will be 79% of all consumer Internet traffic in 2018, up from 66% in 2013. The sum of all forms of video (TV, video on demand, Internet, and P2P) will be in the range of 80 to 90% of global consumer traffic by 2018. Here goes. World Gone Mobile Video. exabytes per month by 2018. And With it Facebook.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Internet, Social] Creativity, Technology, And The Future Of Storytelling
    talked about how social media is only 12 years old and yet it has allowed everyone with an internet-connected mobile device to connect with anyone, anywhere in the world. Social media has turned us all into publishers. What Is The Content Marketing Imperative? And so we largely tune out the ads. Tweet This! ]. ” �.
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Internet, Social] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    subscribe to relevant emails and RSS feeds all about the topics I generally write about: general marketing theory, content development, email best practices, marketing automation, social media, and so on. And here’s a list of over 50 expert resources for internet marketers. Is your content engine running out of gas? What then? Yikes!
  • BIZNOLOGY  |  WEDNESDAY, MAY 13, 2015
    [Internet, Social] Choosing metrics that drive content marketing ROI
    How do you choose the right Digital & Social KPIs ? How did each post perform on Social KPIs, such as awareness, sentiment and intent? In this free 30-minute Biznology® webinar, Glen will introduce Social Metrics to track viral momentum and the response to your posts, tied to brand outcomes, as important predictors of success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Internet, Social] If you stopped publishing your social content, would anybody notice?
    By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? Social Content Homeostasis On average, my small company shares around 110 posts per week.
  • BIZNOLOGY  |  TUESDAY, MAY 12, 2015
    [Internet, Social] Can Google find you in your online store?
    It wants you to have that staff, those salespeople, those employees you’ll never forget and who make you want to spend all your money only there, but Google feels like that’s what social media’s for. Bush, or even Al Gore , who invented the Internet. And then, it’s cheap and easy to build a hundred more. lives.
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Internet, Social] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility. Today, the landscape is completely different. Step 1: Identify Your Audience.
  • SYNECORE  |  FRIDAY, MAY 8, 2015
    [Internet, Social] Revenge of the YouTubers: The Growing Power of Social Influence Marketing
    Such was my introduction to the role of the YouTuber in that growing area of digital known as social influence marketing. The Rise of the Social Gamer. Taken as a whole, these gamers reflect the changing nature—and growing power—of social influence marketing. Come check it out!”. YouTubin’ Ain’t Easy. Score one for PewDiePie.
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Internet, Social] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
    You'll also avoid giving users the disruptive experience of accidentally clicking on the mobile link (possibly shared through social or email) while on a desktop computer. This includes buttons on your homepage, CTAs on blog posts, social sharing icons, and so on. and Japan." Google declined to name the other eight countries.
  • MARKETING ACTION  |  THURSDAY, MAY 7, 2015
    [Internet, Social] Seriously, Chill on the Cold Calling
    The internet helped; as all those pages filled out, it got rich enough that you could do a lot of research on an industry and a company so you’d get the lay of the land before contacting a likely buyer. Here’s how Lee Cendana, one of our Act-On sales reps, explains it: Socially Speaking. We called it “dialing for dollars.” This is now.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 6, 2015
    [Internet, Social] Snapchat. Yo. Kik. Really? Best-in-Class Approaches to Social Media Investment
    There’s no question brands can create and sustain valuable relationships over social media. But in recent years, the endless tide of new social networks has tricked marketing strategists into burning too many mental cycles on slicing and dicing social investment. For Results, Look Beyond Social. The post Snapchat.
  • BIZNOLOGY  |  WEDNESDAY, MAY 6, 2015
    [Internet, Social] Social media monitoring: why it’s a must
    Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Southwest Airlines took to social media touting how they are now the only U.S. Like this post?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 6, 2015
    [Internet, Social] The Customer Journey, Orchestration and What B2C Marketers Need To Know
    Now ask yourself, when was the last time you were followed around the Internet by ads for a product you’ve already bought. We also released an integration with Oracle Social Relationship Marketing, focused on Facebook-based advertising. That is a good development. novel approach, huh? KRAUSE: Orchestration. Problem solved!”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Internet, Social] Take the test. Do you have a social media addiction?
    As you scroll through your Facebook feed, life becomes nothing more than background noise. A few years back, a post on this blog discussed whether social media addiction was real. Wired for social media addiction? Why can’t we stay away from social media, even for three minutes? Do you have a social media addiction?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Internet, Social] What you need to know about emerging content forms
    Learn how the Harrisburg Patriot-News and its  Penn Live site is the leading the way with a social-media-first news strategy. Pew research on teens and social media. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Can it scale? Don Imus.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 5, 2015
    [Internet, Social] 5 Smart Ways to Build B2B Thought Leadership with Content Marketing
    Let’s face it; B2B buyers are unlikely to take you seriously unless you’re a big-name brand or they’ve heard about you from an independent source, for example through a recommendation on a social network. The Internet is practically clogged with this kind of content. Wrong. Content marketing takes work. Authenticity Is key.
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Internet, Social] SEO and Professional Services Marketing: What Every CEO Should Know
    It’s not hard to see why – more and more people are accessing the internet through phones and tablets, and Google wants to ensure that these users don’t get search results with cramped, hard-to-read designs. Social media is another crucial ingredient in demonstrating the usefulness of your content. The top reason?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 4, 2015
    [Internet, Social] How to be “Future Ready” for a career in marketing
    Here are the three digital epochs we have been through so far: Presence (powered by the founding of the Internet, Discovery (powered by search engines), and Utility and Service (powered by social/mobile). Nobody really understands how the Internet works. The Internet is exciting but content is still rather … boring.
  • LEADERSHIP  |  FRIDAY, MAY 1, 2015
    [Internet, Social] Interesting Infographics: 9 Essential Tips For Promoting Your Blog Properly
    Hosting a blog is one of the bedrock essentials of maintaining an internet presence. An internet connection is just like a relationship in real life. Get smart about social media. There’s been plenty of research done on how to maximize your impact on social media channels. Put simply: you need a blog! Be good. Be visual.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Internet, Social] Why You Should Create More "Boring" Content
    The personality quiz article is what I call “boring content” because it won’t be up-voted on any forums or shared on social media -- the general internet reader couldn't care less. I started my content journey the same way many other marketers do: Trying to "go viral.". The result? How to Create Better "Boring" Content. Listen.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 30, 2015
    [Internet, Social] 10 Top Trends Driving The Future Of Marketing
    From online reviews, to social media posts and blogs, this means there will be a strong need for brands to create a positive impact in their consumers’ minds. Social will become the next Internet. Social will become an integral part of the “broader marketing discipline.” Everyone wants to the answers.
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Internet, Social] Hashing Out Hashtags: What They Are & How to Use Them [Infographic]
    While hashtags didn't rise to popularity (with the help of Twitter) until after 2007, they were actually first used during the late 90s to categorize items into groups on IRC (Internet Relay Chat.). Content Creation Social Media DailyWhat do overalls, Mariah Carey's Christmas album, and hashtags all have in common? You're not alone.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 29, 2015
    [Internet, Social] 12 Awesome Content Marketing Ideas That Aren’t Blog Posts (Infographic)
    With so much content out there it can be hard to ensure that your brand’s message does not get lost in the noise of the Internet. Discover Oracle Marketing Cloud’s ‘5 Pillars of Social Success’ in our Modern Marketing Essentials Guide to Social Marketing. Content Marketing
  • FATHOM  |  WEDNESDAY, APRIL 29, 2015
    [Internet, Social] Audience Research: How to Reach & Engage Millennials with Healthcare Content Marketing
    Millennials have grown up with computers, the Internet, smartphones, handheld video games and many other forms of convenient technology. They’re on social media, blogs, forums, review sites – and they’re talking. So different, in fact, that they require a unique approach with healthcare content marketing. Here’s how: 1. Healthcare
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 29, 2015
    [Internet, Social] Listen…Please
    find that those same people who want to talk a lot don’t worry much what’s said about their company or brand on the internet, and that could come back to bite them big time in the long run. HR – The obvious potential here is talent recruiting, in both finding potential employees and examining their online social graphs.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Internet, Social] Why Is Social Media Important?
    So why is social media so important? We are seeing logos for some of the most popular social media sites on our webpages more often than not and  yet a lot of small  businesses still don’t use it. He recommends spending at least 20 minutes a day on your social networks it could increase your website traffic dramatically!
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Internet, Social] The Finance Marketer's Guide to Inbound Marketing [Free Ebook]
    If ongoing research is anything to go by, finance is one industry that’s seeing an increasing level of demand for engagement over the internet. It covers everything you need to get started with inbound marketing -- including blogging, downloadable content, email, social media, and calls-to-action. You can't be creative nor imaginative.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 28, 2015
    [Internet, Social] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    Blogs are simply articles posted to a section of your website (in reverse chronological order) that include the ability for readers to make comments and use social media to share the content. Social media is gasoline.” ~ Jay Baer. Social sharing also has an effect on search rankings. Which option would you choose? And so on.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Internet, Social] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    After some early failures, Pinterest caught on and quickly attracted a niche audience, and it didn’t take long for it to join other social networks like Facebook and Twitter at the top. You create marketing plans for your Facebook, Twitter, and other social media accounts, right? Social Media DailySo, where do you begin?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 28, 2015
    [Internet, Social] The Top 10 WordPress Contact Forms
    This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines. Author information. Lilach Bullock.
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Internet, Social] How to use influencer marketing to promote your book
    Unlike advertising or a book tour, there is no barrier to entry to social media. Social media enables both intimate one-to-one relationships with online influencers. Social also enables access to one-to-many and many-to-many social media shares. You can still register and it’s free. Paul M. Hugs not horns”.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Internet, Social] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Internet, Social] Visible Expert Profile: How Marketing Specialist Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Internet, Social] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. If you want to “win the internet” for your keywords, you need to see who your real competition is. Hootsuite is my tool of choice for social sharing.
  • HUBSPOT  |  SUNDAY, APRIL 26, 2015
    [Internet, Social] How to Build Inbound Links the White Hat Way
    Moz defines link building as “the process of acquiring hyperlinks from other websites to your own.” A hyperlink allows users to navigate between pages on the internet, while also providing search engines with a way to crawl the web. Look to their social media followers and shares to gauge their popularity. What is Link Building?
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 24, 2015
    [Internet, Social] How to Use Slideshare for Influencer Marketing
    Brands build connections with influential bloggers and social media users in their niche to hopefully get them influence their customers and build trust. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience in search and social media marketing.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Internet, Social] The Ultimate Online Editing and Proofreading Checklist
    Here's a cautionary tale about internet copyright law.). The title/headline of your piece of content is often the first impression it gives off (think social media shares, search results, etc.), so it's important to put some time and careful thought into its selection. Are there opportunities to make the content more social (e.g.
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Internet, Social] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    The CEB report notes it as professional benefits (such as a promotion), social benefits (popularity) and emotional benefits (confidence).  Notice the language they use on social media. And: the Internet and social media have made sure that the genie is well out of the bottle. after all, it’s all very personal.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 23, 2015
    [Internet, Social] Keeping Up with KoMarketing: Travel News & Conference Previews
    What to Expect : With the explosion of social media and our ability to interact with brands in ways we never have before, it’s really changed the way we discover new things and more importantly, how we search. Here are the session details: Session : Utilizing E-Commerce and Social Media in an Export Strategy. Get excited!
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Internet, Social] Ecommerce Sites Must Be Responsive; But That’s Just the Beginning of Their Mobile Future
    In July 2014, a study analyzing the SEO of the top 500 retailers for Internet Retailer's Mobile 500 guide found that the mobile adoption rates across those top 500 retailers were as follows: 59% use dedicated mobile sites, 15% use dynamic serving, 14% had no mobile presence, just 9% were responsive. Timing Matters. and 10 a.m. and 5 p.m.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Internet, Social] Survey says: ANZ Companies use social media for business
    Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. Social Media Use.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Internet, Social] Why the economics of blogging are diminishing
    How successful blogging worked years ago Write 2000-3000 words ‘epic’ evergreen how-to blog posts that worked as clinkbait, i.e. articles that would be linked and shared across other blogs and social media platforms for months, if not years, to come. But the economics of blogging don’t work the same way any more.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Internet, Social] How To Make Your Marketing Meme-tastic!
    With memes populating every corner of the internet—sites like Twitter and Tumblr are excellent sources for popular memes, as they facilitate sharing and are designed to promote trending topics, hashtags, and images. Author: Ellen Gomes Marketing professionals constantly develop content meant to engage and inspire consumers. and Left Shark.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 21, 2015
    [Internet, Social] Maybe your podcast is not a podcast
    Last week I was having a new Internet line installed at my home. “It’s an Internet radio show,” I explained. One podcaster who has broken away from the podpack is Mike Stelzner , founder of Social Media Examiner and the talented host of the SME podcast. “What’s a podcast?” What''s a podcast?”
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Internet, Social] Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?
    As this study from Brown University notes, " Temperance and Prohibition Era posters described alcohol as the source of society's individual and social problems. And here’s a Budweiser ad from 1939, which clearly undermines the once popular viewpoint that alcohol is " the source of society's individual and social problems.". Pot heads.
  • BIZNOLOGY  |  MONDAY, APRIL 20, 2015
    [Internet, Social] The business of data
    This is part of the change that the Internet of Things is enabling. This necessitates the collection of big data across many different physical, digital and social channels so that interactions can be understood and analyzed, and offerings customized. Do you know what business you are in? Their main objective is thus to push soda.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 16, 2015
    [Internet, Social] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
    From building complex multi-channel, multi-device relationships, to having 1:1 personalized conversations, to the Internet of Things , and more, The Marketing Nation Summit always has insights from the best and the brightest. Take a look at some of the reactions across social: The Era of Engagement. Demographics are simply not enough.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Internet, Social] Why Blogging Is More Important Than Ever
    And (you know this already) interesting content is one of the top reasons people follow brands on social media and elsewhere. For a time, social media was the golden goose. and your social media strategy was done. If the big gun of social media reach is waning, what’s next? Here’s a hint. Blogs. percent.
  • THE ROI GUY  |  TUESDAY, APRIL 14, 2015
    [Internet, Social] Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?
    Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% YoY decline from 2014. The spending decline is likely to make winning your next deal even more competitive, and make it much harder to meet your revenue growth goals. This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4%
  • VIRALLY BLOG  |  TUESDAY, APRIL 14, 2015
    [Internet, Social] So…. How’s Your Social Media Etiquette?
    Social Media Etiquette, a lot of people don’t quite understand what they should and shouldn’t be sharing. I’m all up for sharing about your lives and what you’re up to, but there is ways it should and shouldn’t be done. The post So… How’s Your Social Media Etiquette? Ignorance. KellyCulver96.
  • HINGE MARKETING  |  FRIDAY, APRIL 10, 2015
    [Internet, Social] 5 Essential Features of an Architecture Firm’s Website
    If someone likes one of your images after seeing it on social media, they can easily find their way back to your site and contact you. As more than 80% of smartphone users now use their device to browse the Internet ( Go.Gulf Web Design ), having a responsive site is an important way of capturing this market dataset. Add a watermark.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Internet, Social] Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
    Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Owning the Future of Social Advertising.
  • MARKETING ACTION  |  FRIDAY, APRIL 10, 2015
    [Internet, Social] Productivity Tips: 9 Tools to Tame Your Inbox
    It’s even more essential than Internet access. Interestingly enough, only 54% named the Internet as “very important” to their jobs. Pew reports “Just 7% of working online adults feel their productivity has dropped because of the Internet, email, and cell phones, while 46% feel more productive.”. And that’s just for work.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Internet, Social] 5 Ways to Make Your Brand Magnetic
    More than 70% of Internet users are accessing websites from a mobile device. Imagine you post a link on social that directs to your website. In our fast-paced and tech-driven world, companies are reeling, wondering if brand loyalty exists any more. And to some degree, they’re right to question it. Branding
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 9, 2015
    [Internet, Social] 1:1 Communication - The Next Big Evolution In Marketing
    They are not just signalling that they want to interact with brands through social media or other channels, but they are also divulging their personal information with the hope of getting more personalized services. From mass communication to Internet marketing, the long game has been about reach and visibility. But why?
  • BIZNOLOGY  |  THURSDAY, APRIL 9, 2015
    [Internet, Social] Digital Transformation: the need for buzzwords
    and Social Business in the fairly recent past. Hindsight makes us see older waves (like the introduction of computers, the PC revolution, the advent of the consumer Internet and e-commerce) as sure and obvious shots, and recent waves as fads but they are just links from the same chain. digital literacy ? digital transformation.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 9, 2015
    [Internet, Social] The End of Valued Customers
    think your social media manager may be having a nervous breakdown; I’m not sure your Twitter followers need to be updated hourly. Somebody once said  YouTube is the very arse-end of the Internet. Dear Valued Supplier, Thank you for your quarterly newsletter. Could you look into that? Quite  a treasure. Total genius. Worth a read.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Internet, Social] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    As prospects self-educate about the products and services they wish to buy, the remain anonymous through most of this process, visiting websites, consulting peers on social media, and poring over review sites. Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. Can’t we all just get along?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 8, 2015
    [Internet, Social] 12 Tips for Effective Tradesman Videos
    Put out feelers through friends, social media, your PR people and vendors, and get quotes. Product photography, other solutions or products that can be shown in the same set-up, video for trade show use and social media all can be taken care of. By Chris Ilcin, Account Superintendent at Sonnhalter. Work with what you have. Everywhere.
  • BIZNOLOGY  |  TUESDAY, APRIL 7, 2015
    [Internet, Social] France’s Google is different than ours
    grabbed a local SIM for my unlocked Nexus 5 and also connected to the Internet via the hotel and Airbnb Wi-Fi and Google felt dated to me, at least when it came to image search. I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. In Europe, there is only cash or PIN. The Minitel is another example.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Internet, Social] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    If you don’t use a sign up form on your website, blog and social channels, you’re missing out on one of the most valuable and efficient ways to grow your list of contacts. US adults spend an average of 34 hours per month browsing the Internet on their smartphones, according to a recent Nielsen report. You get the picture.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Internet, Social] Why Smart Social Media Marketers Care About Mobile Optimization [Infographic]
    While we''re not quite ready to do away with our laptops and desktop computers, people are spending more time using their mobile devices to access the internet -- especially social media sites. In fact, users spend more time accessing social media from their mobile devices than their desktop. Social Media Mobile Marketing Dail
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Internet, Social] 4 Ways Healthcare Marketers Should Utilize Social Media
    Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare has lagged behind.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 3, 2015
    [Internet, Social] Top WordPress Plugins for Social Media Sharing
    Social media sharing plugins are quite possibly the most important part of a WordPress blog; after all we want more shares for our content. There are so many social sharing WordPress plugins to choose from; at the time of writing this blog post WordPress.org has an amazing 984 plugins to choose from. WordPress Plugins
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Internet, Social] Want to Teach Yourself Design? 8 Tips & Tricks for Beginners
    HubSpot users can add influencers'' Twitter handles to a Twitter stream in the social monitoring tool. I f you don''t have HubSpot, you can create a List on Twitter.com by logging in to Twitter and clicking your profile picture on the upper right-hand side of your screen. When I was in high school, I was always doodling in my notebooks.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Internet, Social] 13 Types of Blog Headlines That Will Get You More Traffic
    At one point, I worked as the internet sales manager at a car dealership. The Ultimate List of 95 Blogpost Ideas for Creating Craveable Content to Share on Social. Some are better for SEO while others are better for attracting people''s attention from social shares. Fewer people read your blog posts than you think. Headlines.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Internet, Social] Making Cents of Inbound Marketing: An Interview With HubSpot's CFO
    Literally, I searched the internet for "zipline" and I found this company called Zipline Gear. Yes, especially because it brings in other people from social media. blog can be spread out all across the web and bring in referral links from all kinds of blogs, publications, and social media sites. Here’s a great example.
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Internet, Social] Where is B2B data-driven marketing headed?
    Marketing is becoming almost like a social science.  As business buyers roam the Internet, marketers are able to treat them increasingly like individuals, versus company representatives. Look at e-commerce and social media,” he says. Data drives B2B marketing today, and it’s a fast-evolving arena.  Real-time marketing gets real.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 2, 2015
    [Internet, Social] Is it Internet 1994 or 1999? Are we on a tech bubble?
    To learn more about John and his firm: On Twitter: John Frankel On the web: FF Venture Capital  The post Is it Internet 1994 or 1999? The post Is it Internet 1994 or 1999? Personalities of the social web Video blogs john frankel venture capital Tech bubble? Not in sight. Are we on a tech bubble? Tech bubble? Not in sight.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Internet, Social] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    It’s fun to see the unique and creative April Fools’ Day campaigns that hit the internet. And Take a quick peek on any social network and you will see that  April Fools’ day is a social media sensation, with a top trending hashtag #AprilFools. Every brand has a curated image that they share with consumers.
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Internet, Social] 22 Tweetable Nuggets of Seriously Sage Marketing Advice
    For 2015, we are encouraging our clients to invest heavily in building their communities and create engaging content on MySpace, Friendster, and ASmallWorld to get maximum social media reach. Social is so hot right now." - Chris Field, Red Wheel Media. But have you heard of the next big thing -- "midbound marketing"? Try it.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Internet, Social] The Science of Creativity
    The imagination network is also involved in social cognition, like being aware of the feelings or thoughts of those around you. These four stages of creative thought were proposed by English socialist and social psychologist Graham Wallas , and outlined in his book The Art of Thought , which was published in 1926. The answer? Vucko on.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Internet, Social] Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
    And when you went to go click on something, your fingers could barely select the tiny links. I''m going to bet good money that you just bounced from that page -- with all the information on the internet, you didn''t need to waste your time on a website with a really poor user experience. mean, really really big. Back to the algorithm update.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 30, 2015
    [Internet, Social] 6 Simple Steps to Creating Your Content Marketing Strategy
    Last week, the hot topic of the Social Media Marketing World gathering in sunny San Diego was the critical importance of strong content marketing that captures and converts your customer. Content Tilt : Because there is such a vast and relentless content overload flooding the Internet, your content needs an edge or a “tilt.”
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Internet, Social] 11 Content Curation Tools Every Marketer Needs
    There are simply too many social networks, news feeds, emails, and infographics putting demands on your time and attention. Using Social Media for Content Curation. It’s my gateway to the Internet. That way if I don’t catch something notable on social media, I’m likely to catch it on email. love Twitter. But they want to.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 30, 2015
    [Internet, Social] 30 Gifs To Inspire Any Social Media Community Manager
    Given the ubiquitousness of social media, it’s easy to forget that just five years ago it was barely a niche marketing tactic, let alone a profession. Being a social media manager today means forging ahead where there isn’t always a clear path. By  NewsCred Contributor, Lauren B. Mangiaforte. Get on our level!). 4. noshame.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Internet, Social] 10 LinkedIn Groups Every Entrepreneur Should Follow
    With nearly 700,000 members, DM (which stands for Digital Marketing) is one of the most popular digital entrepreneur groups and an outstanding way for digital marketers and entrepreneurs to connect with their peers or share ideas about growing their business via the internet. 2) Social Media Marketing. Second, opinions are ubiquitous.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Internet, Social] 7 Ways To Thrill Customers And Get Them To Buy More From You
    With social media, you can set up alerts for mentions of your product so that you can answer customer questions that are directed at you (e.g. Also, set up alerts so that when something is published on the Internet about you (good or bad) you can respond when appropriate. You''re doing it the hard way. Here''s how to get both. Listen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Internet, Social] Is Europe America’s Online Colony? American Influence on the Web
    If it wasn’t for Internet connections to the States, I’d be homeless now. The Internet is their biggest influence, together with the many apps and YouTube subscriptions that dominate every adolescent’s phone. Well, pretty much everything social media and Internet-related we copy from the States. Check.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Internet, Social] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike. Social Media Ecommerce
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Internet, Social] 3 Ways to Boost Conversions with Personalization
    Personalized retargeting functions alongside content creation, SEO, and social to help encourage customers to convert. The Internet has given consumers the power to seek out exactly what they need while also giving them the power to avoid anything they don’t. Over half (53%) of online shoppers believe that personalization is valuable.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Internet, Social] How to Produce an Internet Radio Show
    If you''re struggling to figure out "what''s next," you might want to explore the idea of hosting your own live internet radio show. To help you plan, set up, and start producing your own live internet radio show I''ve broken the process down into three sections. and "how do I use social media to drive more traffic to my website?".
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