• PUREB2B  |  SUNDAY, MAY 29, 2016
    [Internet, Social] 20 Handy B2B Lead Generation Resources
    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. Callbox.
    [Internet, Social] #Personalized Mona Lisa #Marketing #Humor #Fail
    Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. While opinions about social health differ, I think most people would agree that fragmented communities are problematic. So here goes. Let’s start at the beginning.
    [Internet, Social] Study: How Much of Your Content Marketing Is Effective?
    excluding social media posts)? account for an incredible 74 percent of all Internet traffic by 2017. LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. content.
    [Internet, Social] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. Internet, and we want to do it every single day. The Internet is what we make it, and we want to make. SOCIAL Strategies, tools, and tips for spreading content through. the social web. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
    [Internet, Social] Evangelizing a Content Marketing Program
    The news isn't much better on mobile, where Internet usage. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Introduction 4 II.
  • BIZNOLOGY  |  FRIDAY, MAY 27, 2016
    [Internet, Social] 4 ways a website redesign can improve your digital marketing NOW
    If it’s been a while since your last website refresh, you might not be leveraging cool features that appeal to today’s Internet user. Share your social media stream. Think about it: if your social media shares send people back to your website, but your design is a mess, are they going to shop on your site? Probably not.
  • ACT-ON  |  FRIDAY, MAY 27, 2016
    [Internet, Social] Digital Storytelling: A New Virtual Reality Might Not be Far Off
    AR allows us to maintain a normalized social dynamic. (VR is all-consuming). Anyone can learn from the Internet or Oregon Story Board, the local industry, or Twitter. You’re standing in the middle of the train tracks. You look to your right, endless tracks as far as the eye can see. You freeze. Faster and faster, it picks up the pace.
    [Internet, Social] B2B Social Media: An Underutilized Method for Improving SEO Performance
    As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. From Facebook to LinkedIn, every generation is socially active.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Internet, Social] 9 Questions to Ask Before Creating Another Social Media Account
    The social landscape today looks a lot different than it did last year. At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. Questions to Ask Before Creating Another Social Media Account. 1) Is my persona on this network? Money talks on social media.
    [Internet, Social] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    Instead, mobile is simply how things work whether the interaction is on the Web, in email, in social media, by text message, or, for the Luddites among us, by voice. The first was that customer systems should read most data directly from the system that created it rather than loading that data into a master database.
    [Internet, Social] Creating Killer Content with Data: Pubcon Austin 2016
    If you can see pages generating referrals from social, you can determine what type of content can be created to drive shares and visibility. A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show. Why do I love this topic? What Is Killer Content?  . Let’s be real. The idea of “good” content is entirely subjective. Phew….
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Internet, Social] 10 of the Best Brands on Twitter (And Why They're So Successful)
    I'll never forget what their Manager of Customer Commitment Laurie Meacham told me in an interview back in 2014 : We're all about people, and being on social media is just a natural extension of that. In fact, most of their social media posts aren't about smoothies or drinks at all. 10 of the Best Brands on Twitter. 1) JetBlue.
    [Internet, Social] Someone’s making money off your copyrighted content (But it isn’t you)
    One marketing practice that seems to create confusion is content curation—sharing content created (and owned) by someone else on your website, social media feed, or other channel. This means that you could see your content appearing on brand websites all over the Internet. By Kerry Gorgone, {grow} Contributing Columnist.
  • BIZNOLOGY  |  MONDAY, MAY 23, 2016
    [Internet, Social] The real value of engaging your audience in content marketing
    Tools like social media and email marketing make this easier than it’s ever been, assuming you stick to informing and entertaining rather than selling and marketing. And Nordstrom’s a generation before them: proving you don’t have to be an internet company to make this work.). Consumers crave authenticity. Like this post?
    [Internet, Social] 3 Steps to Bridge the Gap Between Online and Offline Channels
    Include social handles, vanity URLs, and coupon codes on your offline presence to give your online channels a boost. With the Internet of Things becoming mainstream, you’ll have many more channels at your disposal to integrate into the customer journey. Score!! You make a beeline for those shoes, try them on, and buy them.
  • ACT-ON  |  MONDAY, MAY 23, 2016
    [Internet, Social] 15 Best Practices for Email Unsubscribes – With Examples
    Include prompts to follow you on social media on the final unsubscribe page. Social ) is asking people to switch to following her on social after they’ve unsubscribed. And Kim is definitely one of the most gifted social media marketers around. Just add a few social media follow icons to the final unsubscribe page! 5.
  • ACT-ON  |  MONDAY, MAY 23, 2016
    [Internet, Social] 15 Best Practices for Email Unsubscribes – With Examples
    Include prompts to follow you on social media on the final unsubscribe page. Social ) is asking people to switch to following her on social after they’ve unsubscribed. And Kim is definitely one of the most gifted social media marketers around. Just add a few social media follow icons to the final unsubscribe page! 5.
    [Internet, Social] Pressure
    Coming out of World War II, the 1950s felt both socially conservative and deviant, politically secure and borderline spiraling out of control. However, demand quickly turned into a social anxiety to always have the “new and improved” version of everything. Pressure. The Backstory. We wanted—and felt that we deserved—more. What did?
  • SALES ENGINE  |  SUNDAY, MAY 22, 2016
    [Internet, Social] 5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star
    While the internet has driven the cost out of transactional, low value, truly commoditized types of products, making them as “self -service” as possible, the opposite is true for the selling of higher-end, more consultative offerings. For me, that exact thought crystallizes the guts of consultative selling in the internet age.
  • JUNTA 42  |  SATURDAY, MAY 21, 2016
    [Internet, Social] This Week in Content Marketing: Advertising and Content Marketing Are Different?
    Confessions of a social media exec on influencer marketing (18:43): “Influencer” is the biggest buzzword of the moment. An entire ecosystem has evolved around these social media stars, but the relationship between brands, agencies, and influencers is starting to get rocky, reports Digiday. This week’s show. Sponsor (40:27).
    [Internet, Social] How Business Development Roles Can Leverage Marketing to Close the Sale
    They leverage the Internet and social media—in addition to their personal networks—to evaluate service providers. Oftentimes this is done through formal research and supported by ongoing monitoring of industry communications, social media commentary, and other elements. growing number of buyers are digital natives.
    [Internet, Social] What Facebook’s Live Video Map Could Mean for Global Marketers
    But within this social media marketing trend, Wednesday’s live stream map update is the most significant so far for marketers around the world. According to Mary Meeker’s 2015 Internet Trends Report , user-generated content in the form of Facebook video is increasing at a rapid pace. Curiosity is a powerful motivator.
    [Internet, Social] What Facebook’s Live Video Map Could Mean for Global Marketers
    But within this social media marketing trend, Wednesday’s live stream map update is the most significant so far for marketers around the world. According to Mary Meeker’s 2015 Internet Trends Report , user-generated content in the form of Facebook video is increasing at a rapid pace. Curiosity is a powerful motivator.
  • CONTENTLY  |  THURSDAY, MAY 19, 2016
    [Internet, Social] Does Censorship Kill the Appeal of User-Generated Content?
    But no one can rein in the forces of internet satire—not even Coca-Cola. Coca-Cola GIF maker provides a valuable lesson to brands on why you should never let the Internet customise anything pic.twitter.com/YpIz0JheFS. It targeted a niche millennial audience, used cinematic visuals, and even partnered with social media influencers.
    [Internet, Social] Research shows content engagement is disconnected from brand goals. What’s next?
    “Engagement” is one of the most intoxicating of social media measurements. Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that. Engagement is an important sign of early cultural progress. Engagement is a legitimate indicator of awareness.
    [Internet, Social] 4 Lessons learned from super niche marketing
    Globalization and its girlfriend the internet have enabled people from across to planet to team up in the most ridiculous niche groups imaginable. The smaller the market, the higher the short-term reward. 4) Ditch what doesn’t drive sales, even social media. Lesson: don’t get blinded by the social media hype.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Internet, Social] Medium for Publishers: What Media Companies Should Know
    Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. Enter Medium for Publishers , “a new corner of the Internet specifically designed for people and publishers who want to experience a deeper level of discourse and engagement.” Missing Pieces.
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Internet, Social] Why Facebook’s Trending Topics Scandal Conceals a Bigger Problem
    Facebook has endured some of the most sustained criticism of its lifetime this past week after Gizmodo , the Guardian, and other publications leaked information on the internal process behind “Trending Topics,” the social network’s column of top news stories that were supposedly representative of the most popular stories of the day.
    [Internet, Social] Will Digital Content Overload Kill Our Love for Nostalgia?
    In the age of social media and near-constant digital content consumption, however, our experience of nostalgia may be changing. Through social media, we can catalog nearly every aspect of our lives; tools like Timehop or Facebook’s “On this day” feature make it easy to peek into the past, for better or worse.
    [Internet, Social] Brand bullying and other things that need to change
    When anybody describes themselves as an evangelist for … (fill in the latest social technology) … I immediately wonder about the credibility of the person. Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a social fingerprint for each user. Ready for some fun?
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Internet, Social] The 14 Best Content Planning and Research Tools
    Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. 2) Podio. Online editorial calendar for content marketing and social media planning. Buffer Social.
    [Internet, Social] What’s the Difference Between an Experience and a Customer Experience?
    Kohn’s friend, using a credit card, paid $12.48, plus shipping, to have the album delivered to his house, marking the first ever sale on the internet. Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. trillion by 2019.
    [Internet, Social] What’s the Difference Between an Experience and a Customer Experience?
    Kohn’s friend, using a credit card, paid $12.48, plus shipping, to have the album delivered to his house, marking the first ever sale on the internet. Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. trillion by 2019.
  • CONTENTLY  |  FRIDAY, MAY 13, 2016
    [Internet, Social] The Self-Disruption of Zenefits, and 4 Other Stories You Should Read
    This is an interesting look at the power of social media culture. Gawker:  Internet Video Views Is A 100 Percent B t Metric. It’s a luxury to have actors with such strong personalities and character affiliations that their social media channels can take on its own form of marketing. Or for all of us normal people?
  • BIZNOLOGY  |  FRIDAY, MAY 13, 2016
    [Internet, Social] 6 ways to create content that will go viral
    Follow the social media leaders. If you know what your target audience is doing on social media, you can turn that knowledge into power. When someone considers sharing content, it’s because they think it is social currency. Internet Marketing Public Relations Social Media Marketing Social Media/PR social media viral marketing
  • ONALYTICA B2B  |  THURSDAY, MAY 12, 2016
    [Internet, Social] Virtual Reality 2016: Top 100 Influencers and Brands
    billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. Virtual reality is a computer-generated, immersive reality that provides a user with an artificial sensory experience. ” . Company.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Internet, Social] 11 of the Best Slack Apps & Integrations to Try
    When you install the app, it'll give your Slack a full member directory of your team, and it creates a private network for each Slack team by combining team members' social connections. digg trending: Gives you a list of stories that are trending on the internet. Social Media Management Productivity Office Life Daily TOFUSimple.
  • ACT-ON  |  THURSDAY, MAY 12, 2016
    [Internet, Social] 10 Embarrassing Writing Mistakes I See Way Too Often
    No medium seems to be untouched – social media, emails, blog posts , even an occasional eBook will sport the dreaded “alot.”. At least according to British Internet marketer Charles Duncombe. Internet versus internet. According to the Associated Press Style Book , “Internet” is supposed to be capitalized. Know why?
    [Internet, Social] Why links should be a KPI within your digital marketing
    The Internet is often referred to as the web, due to its interlinked nature. Making meaningful connections within your online community aids marketing efforts through: Increased amplification on social media promotion. References and social proof. All of these factors make links ideal to track from a marketing standpoint. Recap.
  • HUBSPOT  |  WEDNESDAY, MAY 11, 2016
    [Internet, Social] The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
    must have dropped my NASA badge around here, somewhere …. 4) Internet Live Stats. Internet Live Stats is part of the Real Time Statistics Project and was created by an international team of developers, researchers, and analysts with the goal to make statistics available in a dynamic, time-relevant way to everyone. Check 'em out. Bacon.
  • 6SENSE  |  TUESDAY, MAY 10, 2016
    [Internet, Social] From Da Vinci to Data: The Heroes of Modern B2B Marketing
    believe that when the histories are written, the origin moment for modern sales and marketing will be the invention and global expansion of the internet. But they are, in my opinion, evolutions of the lead-based sales and marketing tactics that were developed at the the beginning of the internet age. Yep – they sold leads.
  • BIZNOLOGY  |  TUESDAY, MAY 10, 2016
    [Internet, Social] GaggleAMP AMPlify employee and partner engagement conference
    Most of us have a social media account of some kind nowadays. ” “GaggleAMP leverages employee advocacy — actually, any group of supporters or evangelists — by tapping into the online reach of their personal social accounts on Twitter , LinkedIn , Facebook etc., You should go, there’s still time. ” Why GaggleAMP?
  • CEROS  |  TUESDAY, MAY 10, 2016
    [Internet, Social] Understanding the Psychology Behind Online Quizzes
    Even in the days of dial-up, quizzes have been a fixture on the internet. In fact, it seems that as we become increasingly dependent on the internet, quizzes will continue to grow more ubiquitous in our digital lives. Quizzes are important to content marketing because they’re enthusiastically shared across social media.
    [Internet, Social] Why the sales funnel is alive and well and living on the web
    Pre-Internet Brute Force. Because pre-internet, brands were the primary gatekeepers of the content (information) about their products and services. This means that consumers are using the internet to satisfy their up-funnel content (information) needs. Pre-Internet Brute Force. By Chad Pollitt, {grow} Community Member.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Internet, Social] 7 Ways to Get More Value From Your PR Campaigns
    The trick is to make the link sound beneficial to their readers, if you don’t get that across, there’s little chance that a journalist will take the time to go back and add one in. 2) Ask the media outlet for a social share. Internet forums can sometimes feel a bit outdated. Now it’s back to business. Good morning, I hope you're well.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2016
    [Internet, Social] The Nine Best Facebook Marketing Tools
    Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Buffer Social.
    [Internet, Social] Outfox the email competition
    Those emails range from email newsletters to social media updates (shoutout to that new follower on Twitter and the five tweets that they favorited) to promotions and product updates. Scrolling is a fact of life on the internet now and users, especially those on mobile, now they have to continue down the page in order to get more information.
    [Internet, Social] Research proves there is still a place for long form content
    We seem to have lost our way with that advice today as we strive to adjust to an Internet public that seems to have a short attention span. People spend the most time on articles referred by others and the least amount of time on content they find through social media. Facebook and Twitter readers are different.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Internet, Social] 6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
    Rand's an unsaveable addict of all things content, search, and social. He bootstrapped the company by providing internet consulting services while funding/managing a team of engineers and marketers to develop and sell software for search engine marketing automation. Looking to learn more about your audience? Wouldn't that be nice?
  • NUSPARK  |  SATURDAY, MAY 7, 2016
    [Internet, Social] LinkedIn for B2B Marketing and Sales: What’s Missing?
    Advancements in social communication and data collection are reshaping the consumer’s experience with B2B brands, but they also give brands the tools for learning how to enhance that experience. Having unlimited access to information via the internet as well as hyper-connectivity to peers means the modern buyer is also overwhelmed.
  • VIDYARD  |  FRIDAY, MAY 6, 2016
    [Internet, Social] Video Marketing How-To: 8 Fast Tips for Testing Your Video Before Publishing
    Test on multiple browsers — what works in Firefox, may not work the same way in Chrome or Internet Explorer. Ensure your content works on social — if someone shares your video, will that work properly? Hello, and welcome to another episode of Video Marketing How-To! Blog Video How-To
  • ONALYTICA B2B  |  FRIDAY, MAY 6, 2016
    [Internet, Social] Digital Health 2016: Top 100 Influencers and Brands
    The reasons for my social entrepreneurship in these regards are simple: First, my desire is to coalesce the fragmented lexicon of terms used to describe the convergence of the digital and genomic revolutions with health, healthcare, living, and society. But the next evolution of digital health is going to be in social media. ” .
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Internet, Social] 6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)
    While brands are constantly trying to uphold a strong visual image, the internet is notorious for uncovering small inconsistencies, many of which reside in the most unexpected places. So your brand has an official Facebook, Twitter, Instagram, Snapchat, and -- wait a minute, what other social platforms are you on? How to Fix It.
    [Internet, Social] 5 Hasty Conclusions From Quizzes I Made About the Media Industry
    To demonstrate just how pervasive BuzzFeed’s headline style is, 34 percent of people thought Cosmopolitan’s headline (“This Photo of a Dad Kissing His Baby Looks Like a Butt Hole and the Internet Can’t Even”) was BuzzFeed. When I wrote this quiz, Taylor Swift was all over the Internet. link]. link].
    [Internet, Social] 10 Ways to Boost Your B2B Content Shares
    Social shares of 100 popular B2B sites. The mean average can be misleading when looking at social shares as some posts get hundreds of thousands of shares and this can skew the average. We decided to treat five of these as outliers, namely Techcrunch , Inc , Social Media Examiner , Entrepreneur and Moz ; and analyze them separately.
    [Internet, Social] 4 Ways to Win the Hearts of Consumers
    By the time he got on stage, before anyone had even seen the car (barring any speculative Internet leaks), the pre-orders were approaching 200,000. have to read everything about them, follow them on social media, and text all my friends: “You HAVE to check out this company. What hasn’t changed is how we make buying decisions.
  • LEANDATA  |  TUESDAY, MAY 3, 2016
    [Internet, Social] The Fear Of Missing Out
    Those insights, delivered with a healthy dose of humor, have become fodder for some of the most-viewed TED Talks on the Internet. And now it’s possible to always know that we’re “missing out” on something thanks to the explosion of social media networks. Let’s conduct a quick thought experiment. In the second, it’s only by two minutes.
    [Internet, Social] Are you ready for the mega-shift from social media to private media?
    The company founder insists it is “not a social network.” ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. 98 percent. Check it out!
  • FATHOM  |  MONDAY, MAY 2, 2016
    [Internet, Social] Video is Killing the Written Content Star
    According to Cisco , global consumer internet video traffic will be 80% of all consumer Internet traffic in 2019. This number is substantially higher than the 64% of internet video traffic in 2014. As if all of these benefits weren’t enough, most social platforms are prioritizing videos in their newsfeeds. million words”.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Internet, Social] 11 Helpful Resources for Improving Your Business Skills
    If you're a HubSpot user, learn how to create streams in the Social Monitoring tool here. Managing Partner in Asia for We Are Social, Kemp tweets out research he finds on social media, mobile penetration, and internet-related behaviors all over the world -- especially in South East Asia. My last tip here? Keep it local.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Internet, Social] An A to Z of Content Marketing Best Practices
    You’ve got the content creation part, the social media part, the SEO. Say what you will of the social Goliath. And as many of you know, adding images to social media posts is pretty much essential. Social posts with images can get up to two times more engagement. There’s a lot to know about content marketing. Audience.
    [Internet, Social] First Marketing Automation Software Company to Include Handwritten Letters
    Before the internet, before cell phones, before email, handwritten letters were a surefire way to do business. Lead Liaison continues its disruptive path in the marketing industry as the first marketing automation software company to include handwritten letters, written by humans, as a native offering in a marketing automation platform.
    [Internet, Social] 3 Clever Tactics to Improve Your Search Engine Optimization
    billion people use mobile phones world wide and 75% of internet users were online via a mobile device at the end of 2015.  So it’s important to ensure that your content is mobile optimized and searchable for mobile devices. The problem is everyone does that. So what are some unusual methods to improve your search engine rankings? 
    [Internet, Social] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    Lisa Donohue, CEO of Starcom USA says they tag all the digital media used in each campaign, whether the channel is the Internet, mobile devices or television. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. There is of course no shortage of data available.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Internet, Social] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    For better or for worse, social media isn’t a fad. In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. Lead generation via social media channels is simple, fast, and effective. Social Media Platform Tips.
    [Internet, Social] Beyond the Blog
    Few people at SXSW look like they’re having a better time than Doug Busk, Coca-Cola’s affable global director of digital communications and social media. To understand what’s happening to the Internet, it helps to liken the landscape to a presidential race. Media Social Blog FeaturedYou can all join me!”
    [Internet, Social] Launching your social campaign with guns blazing!
    Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. The post Launching your social campaign with guns blazing! Timing’s of the essence so go go go go go go go! Twitter : @chrisabraham : 51.5k followers.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Internet, Social] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. Call for participants on social media. Try reaching out to the folks that follow you on social media, but decided not to buy from you. Go where they're going, of course.
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Internet, Social] The Unseen Problem with Inbound Leads and How to Fix It
    The use of SEO optimization, blogging, social media, and content are a must for any lead generation strategy. While 54% of leads are generated through inbound methods like blogs, whitepapers, and social media, these leads are likely not ready to buy. – LinkedIn and other social media help reach and research prospective leads.
    [Internet, Social] Marketing Skills for the Future
    The number of Internet users is climbing. For example, what we know about SEO or social media today may not be true in a few months. Talk to anyone who supervises the marketing or business development function in a professional services firm and you are likely to hear a tale of woe when it comes to finding top talent. Google it.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Internet, Social] The Quest for the Perfect Headline
    For better and worse, headlines are the movie trailers of the Internet—and like trailers, many of today’s titles look and sound the same. Readers don’t necessarily find content from homepage headlines, coming instead from social media feeds and email newsletters. What Happened Next Is Even Crazier.” Time will tell.”
    [Internet, Social] I’ll be telling my stories on Sundays
    The hottest social media trend is live-streaming video. The most successful live-streaming folks seem to be part news broadcaster, part entertainer, as they find ways to be witty and interesting on a little screen. I’ve always been a social media enthusiast (obviously!) The hottest social media trend is live-streaming video.
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Internet, Social] The Seductive Power of the Dark Side [Rented Land]
    It’s where the headwaters form for most of the powerful streams on the Internet. There’s plenty of land out there on the Rest of The Internet. NewCo’s media offerings also include email newsletters , long-form features, video , and media native to major social media platforms.”. Rent is skyrocketing. And it’s not just Facebook.
    [Internet, Social] Prince and Intellectual Property: How Legends Do Business
    If you find evidence of plagiarized copy, prove that you produced it first by visiting the WayBack Machine , an internet archive cataloging the history of almost every website on the internet. Creative Insights Marketing Tips SEO/Social Media copy copyright plagiarism writingIf so, you were likely disappointed.
  • CONTENTLY  |  FRIDAY, APRIL 22, 2016
    [Internet, Social] Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos
    Can a for-profit, venture-backed company legitimately function as an outlet to discuss important social and political issues? In different ways, both HelloFlo and Thinx have become brand publishers with the social mission of defeating period stigmatization. All they wanted to do was win. She had her period. WE TRIED, THOUGH.”
    [Internet, Social] 4 Ways to Make Your Video Content More Measurable
    Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey  The State of Video Marketing 2016  by Wyzowl. And yet, many marketers still struggle to quantify and measure its ROI. Attract . Engage . Convert.
    [Internet, Social] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    Pound can see how a piece of content starts the night on Twitter, then gets picked up by a cluster of sharers and goes viral on Facebook, and even spreads to “dark social” platforms like Gmail and chat apps. BuzzFeed was the first news site to cover #TheDress, which sparked an Internet-wide debate. So we went to see them.
    [Internet, Social] Under the Influence
    But in the Internet era, social media has made influencer marketing a scalable endeavor. The practice is another form of native advertising, except it relies on social media influencers rather than in-house advertorial. Social facebook Featured Influencer marketing Instagram YouTubeThis video from marniethedog, who has 1.9
    [Internet, Social] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. Google and social media continue to open new frontiers. The New Marketing Mix.
    [Internet, Social] Are you using the wrong lead-gen model?
    That was what we used to do before the emergence of a content-heavy internet, and it worked because sales people were the gatekeepers of information about products and services within a company. The internet gives the buyers a lot more control as they use the Internet to learn about best practices. They need marketing.
    [Internet, Social] Digital Marketing 2016: Top 100 Influencers and Brands
    The internet has drastically changed how consumers behave and how businesses market their products and services. They love the vanity metrics of traffic, social media sharing and follower growth. It’s is time for many social media and content marketers to grow up” Sam Hurley , Founder of OPTIM-EYEZ. SOCIAL MEDIA.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Internet, Social] Want to Generate More Leads? Try These 6 Tips
    But do you know how you’re listed throughout the Internet, especially in places that aren’t Google, Bing, or Yahoo? The more consistent your presence is across the Internet, the more findable you are. 2. Use Social Media Ads. No—that’s the job of the business development team. Claim Your Local Business Listings. go crazy!
    [Internet, Social] 3 Social media lessons I learned from my painful hospital stay
    Below, I want to reveal the three major social media lessons I have learned from my hospital stay. 1) Ditch the digital debates. ” Social media debates have never improved my life. Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. Social media debates have never improved my life.
  • ACT-ON  |  MONDAY, APRIL 18, 2016
    [Internet, Social] Act-On: Powering the Customer Experience
    The Internet and social media have given the buyer the power to research many choices and options, evaluate your offering, and reject you as an option without even contacting you. Marketing has never been more exciting, or challenging. With how quickly the modern sales cycle is changing, how does the CMO stay relevant? The technology?
    [Internet, Social] The B2B Lead Generation Ecosystem and WPO [Infographic]
    The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. With just a slight rearrangement of the hexagons, the traffic sources line up like this: The search, social, and display (paid) channels are straightforward.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Internet, Social] How the News Feed Algorithms Work on Facebook, Twitter & Instagram
    But when you log in to each of these social networks, it's likely that you don't want to be bombarded by every single update from every single connection. That's how the folks from each of these social networks feel -- and they've done a ton of user research to validate that feeling. Social Media Pop Culture featured-1 Daily Canonica
    [Internet, Social] 6 Reasons Your Content Marketing Isn’t Really Working
    Many companies have focused their content efforts on increasing brand presence and inbound web traffic by generating blogs, white papers, infographics and video, and they push that content out through email and social media. That’s a big disconnect. So what’s the problem? Why is it working for some companies and not others? Content Strategy
    [Internet, Social] Emerging marketing trends for 2016
    The new tools that are now available allow you to use display ads, mobile ads, social ads, and a diverse amount of segmentation so that you can help your target audience along with their customer journey. Most companies already know that effective social media marketing must include paid and organic social media marketing efforts.
  • SNAPAPP  |  TUESDAY, APRIL 12, 2016
    [Internet, Social] 5 Minutes With SnapApp’s New VP of Engineering
    Snapsters work hard in an open environment to deliver for our customers, but also take time out to socialize with others at company events like regular lunches, Snappy hour, and a game of dodgeball. What does your engineering road to this point look like? So what does all that mean? What aspects of SnapApp most appealed to you?
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Internet, Social] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    According to Marketing Automation Insider ,  Unica , the first marketing automation software provider, came into being before many businesses had even truly adopted the Internet into their marketing efforts. Marketing automation has become a bit of a buzzword. Accordingly, it is a pretty well-known idea at this point. Read on to find out.
    [Internet, Social] Becoming a reddit Internet sensation
    I’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit ! The post Becoming a reddit Internet sensation appeared first on Biznology. Back in 2012 I wrote both  Reddit is the 800-pound Gorilla in the Room  and  You Must Commit to Reddit to Succeed.
    [Internet, Social] 3 Viral Marketing Campaigns That Are Worth the Catch
    According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards. It might even result in more app downloads from new users, as Snapchat users share pictures with these filters on their other social networks.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Internet, Social] Agencies Under Pressure to be More Digital
    Last year, only 20% of Internet Retailer’s top 500 mobile retailers had adopted responsive design websites. Social: Has been legitimized in the past ten years; the number of Americans using social media regularly has moved from 7% to 65%. Agency agencies agency digital digital marketing mobile search socialover 2015.
  • FATHOM  |  MONDAY, APRIL 11, 2016
    [Internet, Social] Abandoning the Marketing Campaign: How to Think Long Term
    While every aspect of your marketing should be conversational, platforms such as social media are allowing brands to quite literally make conversation with the audiences in real time. The fact remains, though, that digital spaces such as social media and email don’t just encourage personalization, they were built for it.
    [Internet, Social] 15 Amazing ways social media is changing the world
    Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists  spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives. Social media is not making us more individualistic.
    [Internet, Social] Cyber Security and InfoSec: Top 100 Influencers and Brands
    The IoT (Internet of Things) phenomenon is filling our homes and workplaces with inter-connected devices that lack proper security hardening. We must double our efforts in raising awareness as well as finding and implementing appropriate solutions to meet this challenge head-on and ensure our privacy and security on, and off, the Internet.”
    [Internet, Social] [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift
    Now, we’ll have to grapple with the added complication and explosion of Internet of Things (IoT), artificial intelligence, and virtual reality technologies–technologies that will dramatically transform how your customers engage with your brand. If you lose their interest, buyers can switch brands or cut the cord with a keystroke.
    [Internet, Social] What’s the Deal With This Whole ‘Context Marketing’ Thing?
    Opentopic blog >> blog.hubspot.com Several years ago (in internet years, anyway) it became clear to some marketers that one of the best ways to capture market share was through creating amazing content. Today, I think it’s fair. Marketing Technology Cmo undefined
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Internet, Social] Seasonal Marketing Campaigns: Your Secret Weapon For Engagement
    Marketing engagements like emails, paid media, events, webinars, and social all form the opportunities a lead has to score and hopefully move on to the next stage of their journey. At SnapApp, we launched a Google Chrome Extension that allowed marketers to ban boring content they find on the internet. Guinness. So much Guinness!
  • CEROS  |  TUESDAY, APRIL 5, 2016
    [Internet, Social] The Psychology of Nostalgia and Content Creation
    Another facet of nostalgia is its ability to make people feel more socially connected. People love bonding over childhood experiences and, thanks to the internet, it’s never been easier to do so. Users were also able to share their stories with friends via social media. Happy reading! Focus on Universalities. The Bottom Line.
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