• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Internet, Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Enabled by the Internet, prospects and customers are taking control of the buying process and revealing far. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Internet, Social] 5 tips to amplify your YouTube video and get more views
    'We all want our videos to go viral on the Internet, don''t we? YouTube is the second largest search engine on the Internet, full to the brim of content. This set of 7 animations about Social faux pas (we didn’t make this). Ask your colleagues to share it on their social accounts. Especially if your content is good.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Internet, Social] 3 Don’ts of small business content marketing
    Small businesses especially can benefit from tools that used to be the province solely of giant corporations, thanks to the internet. Small is beautiful because small firms can have a more intimate relationship with their clients through both, social media and offline interactions. Don’t neglect the power of social proof.
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Internet, Social] This is Your Brain on Content Marketing
    Though the debate rages on about who should “own” content (PR, marketing, social, communications, your landlord, etc.), As the godfather of the Internet,  Tim Berners-Lee, told  The Guardian : “Journalists need to be data-savvy. 'The marketing landscape is a complex space. Success is equal parts art and science. It Audience Insights.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Internet, Social] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Social media can grease the wheels of your inbound marketing. Except in the case of inbound marketing, it’s social media. Social media is to inbound marketing what WD-40 is to a mechanism that is not moving. Social media is the one tool that is helpful at keeping every stage of the inbound methodology moving. Here''s how.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Internet, Social] Why Is No One Paying Attention to My Content on Social Media?
    'Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. If you want to get ahead in today’s over-saturated market, the answer is social amplification. What is social amplification? Ivan Serrano is a social media, business and marketing journalist from San Jose, California.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Internet, Social] The ole one two three four five six seven punch
    As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. People are so busy. You need to be both patient and persistent.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Internet, Social] 3 Free Tools to Create an Awesome SlideShare Presentation
    Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience in search and social media marketing. This time let’s share some tools that will make a presentation creation a breeze! SlideShare
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Internet, Social] How to Leverage New Media & User Experience in Your Digital Marketing
    Terms like big data and the internet of things , are often confusing, sometimes difficult to fully define or comprehend. Simply put, the internet of things is everything being placed online and big data analyzes huge amounts of information that help us better understand our customer and their behaviors. BIG DATA on our small screens.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Internet, Social] How to Leverage New Media & User Experience in Your Digital Marketing
    Terms like “big data” and “the internet of things” , are often confusing, sometimes difficult to fully define or comprehend. Simply put, the internet of things is everything being placed online and big data analyzes huge amounts of information that help us better understand our customer and their behaviors.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Internet, Social] Understanding How to Engage a Growing Anti-Advertising Audience
    Campbell and McCadney led off by discussing how the buyer journey has been completely revolutionized alongside growing Internet penetration. In a growing anti-advertising culture, we as marketers are driven to engage with our customers on a social, human level to grow an environment of trust and acceptance. Community (web).
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Internet, Social] Tell Your Company Story through Your Blog: Here’s How
    Content Marketing content strategy digital strategy internet marketing strategy marketing strategy social media strategy '57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But not all blogs or content prove effective. Marriott on the Move.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Internet, Social] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    Internet users, and everyone else, are largely ignoring interruption marketing and mentally blocking obnoxious advertising. Luckily permission based marketing — in combination with a solid social media strategy — could be exactly what your company needs to cut through the interruption advertising clutter. Digital Marketin
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Internet, Social] 5 Marketing Takeaways From Dreamforce 2014
    ” Other big topics of discussion around this idea of connectedness were the Internet of things, the Internet of connected products (IoCP) and Wearables. All business is social business – Social media is here to stay and now plays a critical role in all business. Connectivity -.Right So where is this going?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 17, 2014
    [Internet, Social] Can social responsibility initiatives strengthen a brand image AND satisfy investors?
    'More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. There is a definite trend of more companies committing to a specific social mission, whether it involves environmental, health, poverty, social inequality, or other sustainable initiatives.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Internet, Social] Rated I: For Strong Infographic Content
    'Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. Don’t fret – there are plenty of amazing resources on the internet (yes, I totally just wrote that). It’s the internet, people are going to fact-check you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Internet, Social] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    50% of the industry is retiring in the next 5 years, also known as “The Great Crew Change,” and the industry is just beginning to realize there might be something to this “whole internet thing.” The social media forecast: Cloudy! How to set up a Social Media Command Center Why Ann Handley is the Queen of Content.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 15, 2014
    [Internet, Social] Return on Sales Enablement: The Adoption Challenge
    'This weeks’ Dreamforce event, with some 135,000 attendees, brought home the enormous investment organizations make in their CRM solutions and sales reps. But also begs the question – is the large investment in CRM and sales enablement delivering an adequate payback? You are not alone if you are getting mixed results. The buyer is now in control.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Internet, Social] 10 Reasons Social Logins Could Be a Game Changer
    'Social logins – You see them often, and you’ve probably used them several times to log on to various web sites. They use existing login information from your various social networks, such as Facebook for Twitter to create a single sign-on experience. What are the benefits of using a social login? More revenue.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Internet, Social] How to Write About Things You Know Nothing About
    There''s also no harm in poking around more unsavory corners of the internet, no matter how absurd or off-base it may be -- just to get an idea of the chatter. Then, read social media posts to get a sense for general public opinion. Case in point: When Instagram was getting popular back in 2011, I had to cover the app.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Internet, Social] Nine Practical Guides to Public Speaking and Presentations
    She also suggests being prepared for the technology (including the Internet connection) to fail, with a backup plan to keep the show going on. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor?
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Internet, Social] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    That’s nearly half of the day scrolling through viral photos on social media, laughing at shared videos between friends, reading critical reviews of a restaurant and scanning through that blog on pop culture. 'Image: Courtesy of Shutterstock . Content Marketing Rule# 74: Take everything into consideration. So is content shock for real?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Internet, Social] How to Build Your Influencers in Social Media
    'A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. Do a social media land grab! Your goal is building your influencers in social media not becoming a top influencer. Don’t be shy: find all your contacts on social media. Are you already Kim Kardashian?
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Internet, Social] 20 Powerful Marketing Words & Phrases That Sell or Repel
    Keep these lists handy the next to you craft an email or social post. If you refer to the Internet in any way, avoid outdated terms like “cyberspace” or “information superhighway,” unless you’re being ironic. 'Words have power. We all know that. Boost Sales with These Powerful Marketing Words: 1.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Internet, Social] The Ultimate Guide to Hiring Effective Marketers
    Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. million internet users. 'Let’s play a game, you and I. You’ll be the CEO of your business, I’ll be a person with magical powers. Let’s say his name is Malcolm Marketer. need rock stars.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Internet, Social] Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It
    'It is no secret that healthcare has made a migration towards the Internet. Instead of going straight to a doctor, tremendous amounts of people are first performing Internet searches in an attempt to diagnose their symptoms. In fact, 2013 revenue growth dropped to 3.9% billion on U.S. increase in call volumes and appointments.
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Internet, Social] Fathom Partners with Castle Connolly Medical Ltd. for Digital Marketing 101 Guide for Hospitals
    Patients are no longer just seeking their doctors for medical advice—they’re asking their friends, their family and, the never-ending wealth of information that resides on the internet. From your hospital website, to SEO, to PPC, email and social media, today’s marketers need to take a holistic approach to their strategy.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Internet, Social] How to Design Content Remarketing Campaigns That Actually Work
    And people come -- they find your content in search results and in their social media feeds. This table shows the share of impressions accrued by the various different ad formats on the internet. of the image ads you see when you’re browsing the internet aren’t even images. Getting Started With Remarketing. Gender?
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Internet, Social] 8 Must-Have Tips for Writing Landing Page Copy That Converts
    Let them speak for themselves -- social proof is a powerful addition to your copywriting and marketing strategy. They are capable of learning virtually anything thanks to the internet and search engines. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. 1) Use customer testimonials.
  • EMAGAZINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Internet, Social] Your Analytics Questions Answered (Interview)
    So basically it’s a crawler that is gathering data across the internet so that it can populate its tool as an analytics platform. Referral traffic visits are derived from an offsite marketing strategy and a social media strategy. 'Alicia Hale, VP of Digital Marketing Services | eMagine. Is the visitor information based on IP address?
  • SAZBEAN  |  MONDAY, OCTOBER 6, 2014
    [Internet, Social] Best Business Uses for Instagram
    But in the blink-and-you’ll-miss-it rapidity of this modern world, social media suggests that a photo might be worth much more than a thousand words. Contests always go over well on social media and Instagram is no different. 'Short break for a small craft project… (Photo credit: sazbean). Show off your goods. Thoughtful.
  • HUBSPOT  |  MONDAY, OCTOBER 6, 2014
    [Internet, Social] The Evolution of Language: How Internet Slang Changes the Way We Speak
    'Every year, hundreds of new words and phrases that come from internet slang are added to the dictionary. For example, "social network" became a word in the Oxford English Dictionary back in 1973, referring to the physical activity of networking in a social atmosphere. Is the Internet to Blame? dulya). Blogging
  • FATHOM  |  FRIDAY, OCTOBER 3, 2014
    [Internet, Social] 3 Tips for Using Reddit for Market Research
    They’ve positioned themselves as the “front page of the internet” and when you start scrolling through the newsfeed, it’s easy to see why. B2B / Technology Content Marketing Manufacturing Social Media Come from a Place of Learning. Reddit users (or “Redditors”) abhor anything that feels disingenuous. Use Subreddits. Ask Reddit.
  • WRITTENT  |  FRIDAY, OCTOBER 3, 2014
    [Internet, Social] 17 Must-Know Copywriting Techniques
    Internet readers are scanners. Community proof or social reaction to your product or service can serve to establish you as trustworthy. 'Whether you are a complete novice or a seasoned copywriter, sharpening your copywriting skills is always a good thing. Tell a Story. Your audience is wired to react to a story. Speak to the Reader.
  • ENGAGE  |  THURSDAY, OCTOBER 2, 2014
    [Internet, Social] Marketing to Millennials: Why Did the Millennial Cross the Road?
    We grew up with cable, we nearly always had access to the Internet, and boredom and curiosity are easily killed with the super computers we carry around with us that we call smartphones. Q: How are you leveraging social media to communicate with Millennials and to provide CRM? Here are a few of the questions she asked and I answered.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Internet, Social] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    Social Media. There is no way to overstate how important social media tools are in developing, maintaining, and growing relationships with customers, prospects, colleagues and competitors. One of the challenges with social media is that it moves quickly, and keeping up can be a chore in itself. Lightweight CRM.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Internet, Social] 10 Things B2B Marketers Should be Doing on LinkedIn
    'It’s no secret that LinkedIn is the world’s largest professional network on the Internet. And it can be a lead generator as well: CMO.com reports that LinkedIn is now responsible for a staggering 64 percent of all visits from social media channels to corporate websites. B2B Marketing Social Media Marketing Divide and conquer.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Internet, Social] Welcome to the Era of Engagement Marketing
    But today’s digital, social, mobile world has made it very hard to drive that cycle. Digital, social and mobile technologies have forever altered the way marketing is interacting with people. But today’s social, mobile, digital world has shown us that the “click” is only the beginning of a customer relationship. The result?
  • NUSPARK  |  SUNDAY, SEPTEMBER 28, 2014
    [Internet, Social] A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating
    With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information.  Internet users have extremely short attention spans, so unless your content includes varying features, many users will skip over it.  Bring back the comics. MAKE IT WORK.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Internet, Social] Are Apple and Google protecting us or the criminals?
    In an online world under attack from hackers, terrorists, and just plain old bad guys wanting to wreak havoc, the idea of hack-proof Internet data safety will have to be a product feature trumpeted by new devices, software and service providers. 'Late last year, Tom Webster and I did a podcast with our six marketing predictions for 2014.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Internet, Social] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
    At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device. They’re being social: In 2013 there were 1.73 They’re watching tons of video:   50 million people in the U.S.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Internet, Social] The Impact of the Internet of Things on Marketing Attribution
    Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. Follow Jessica on Twitter @jessgroopman. will generate eclipses today’s standard. an email landing page). Marketing Measurement
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Internet, Social] Mizuno running long tail outreach marketing case study
    If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. 'The  Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. Long Tail Blogger Outreach. Hugs Not Horns.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 23, 2014
    [Internet, Social] Are You Wasting Your Social Media Traffic?
    'It’s all very well driving traffic to your website via social media but if the speed (or lack of!) Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Are You Wasting Your Social Media Traffic?
  • WRITTENT  |  MONDAY, SEPTEMBER 22, 2014
    [Internet, Social] 15 Storytelling Techniques
    In other words, since Internet marketing is … well, on the Internet, there’s no way for the visitors who happen to come across your brand to get to know you. Tell it everywhere – social media, on guest posts, and as many other relevant place as you can to get the word out on your brand. It’s online. Be Authentic. Use Statistics.
  • VIDYARD  |  THURSDAY, SEPTEMBER 18, 2014
    [Internet, Social] 6 Tips for Working With a Video Production Company
    The internet is awash with video content, but not everything is right for you or your brand. How can you leverage a production team to amp up this video’s life on social? 'You already know that online video is an important part of your marketing strategy. So, here are some things to consider when you’re ready to make a video: 1.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Internet, Social] Digital Marketing Directions: Key Trends Driving Your Marketing Next Year
    The role search, social, and mobile will play in your marketing and e-commerce activities. Commerce Internet Marketing Webinars Big Data business trends Digital marketing Future trends Internet sales marketing organic search search marketing sem smm social media social media marketing Tim Peter trends Webinar
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Internet, Social] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
    The internet had changed everything, and too many businesses were missing out on the massive potential this created. Social Inbox Suggested Streams : To help you get the most out of social media in 20 minutes a day by finding the conversations that matter most, HubSpot has added tabbed monitoring and suggested streams. or seven.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Internet, Social] How CMOs Can Make Big Data Relevant to the Sales Team
    In fact, it was before most of us had ever heard of the Internet, in an era when “Big Data” might have referred to the 8 inch floppy disk drive that shipped with the newly released IBM PC 5150. According to Wired magazine contributing editor Clive Thompson, social media alone currently accounts for “some 52 trillion words every day….the
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Internet, Social] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? The same theory that goes for Google also applies to Bing (millions of searches, less targeted audience) and Facebook (millions of users, more social/consumer focused than LinkedIn). How is this any different from Google?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 16, 2014
    [Internet, Social] Are there naked photos of you online?
    Flood the Internet with Photos and Videos. According to their site, “ KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites. Lawyers have the unique ability to legally threaten with words and text. It’s certainly worth it.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Internet, Social] 5 Tips for Awesome Slideshare Content Inspiration
    am starting Slideshare series here, at Maximize Social Business, giving you lots of tips on how to quite easily add Slideshare to your content marketing plan and even become a superstar there. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. Yes, … Continue Reading.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Internet, Social] Is Content Marketing A Sustainable Marketing Strategy?
    ” We thought it was a thing, we knew social media was a thing. We knew the internet was a thing. We knew the mobile internet was a thing. In the panel, Mark described this notion that more and more information is being created at increasing rates: The entire volume of the internet is doubling every few years.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Internet, Social] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    And since that time I’ve been blogging regularly and I’ve been quite active on social media too. Internet game plan – blogging and social media. 'I’ve been running Find New Customers for five years. We won a handful of clients too. But we failed to grow the business nearly as much as I wanted too.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Internet, Social] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    For the past five years, Internet marketing software company HubSpot has published findings from its annual survey on marketers'' challenges, priorities, tactics and results in its " State of Inbound Marketing " report. 61% of salespeople vs. 9% of outbound marketers value inbound leads from social media, blogs and SEO. Tweet this!
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Internet, Social] 6 Tools That Make Collaboration Way Easier
    Once you''re in the meeting, users can choose to dial in via one of the provided conference numbers or call by internet. If you’re looking to drive engagement through your social media channels, GaggleAMP is the platform to get the job done. Often people will cite routines as the answer. They swear by waking up at 4:38 a.m.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Internet, Social] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    While it’s always been essential to business growth, word-of-mouth advertising is exceedingly effective in today’s super-social world. You have little to no engagement on social media. Do they prefer the internet or to get information in person? Social Monitoring. Social Media Interaction. End of story.”
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Internet, Social] 9 Tips to Spot Amazing Blog Writers
    Major brands constantly make the news for social media posts and content marketing gone horribly awry. For more information on why stories matter more in the age of the internet, check out  Why Storytelling Matters: A Data-Driven Explanation. Social Following. Besides, people on the internet can be cruel. 'Image source.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Internet, Social] Millennial “hipsters” and boomer “hippies” – both socially engaged
    'It is irrefutable that the 75 million Baby Boomers brought about lasting social and cultural changes when they were younger, with their counter culture activism for human rights, self-expressive cravings, and other social conscious initiatives–especially during their anti-Vietnam rebellious protests in the late 1960’s and early 1970’s.
  • THE POINT  |  TUESDAY, SEPTEMBER 9, 2014
    [Internet, Social] Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
    Now, there may have been a time when the good Doctor’s rule held true, but in today’s Internet-driven world of content-centric marketing, the notion that ANY number of persistent touches is the formula to sales or marketing success is naïve at best. Today’s reality is a different world entirely. Plus, B2B buyers have become expert buyers.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Internet, Social] Your own personal Fappening
    'While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The Fappening is Not Unique to Celebrities. Why did the man she married do this to her?
  • SAZBEAN  |  TUESDAY, SEPTEMBER 9, 2014
    [Internet, Social] Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
    Social media has completely changed the way brands communicate with their customers. There’s no room for hotheads or Luddites on a brand’s social media team. If they tweet at a corporate handle, they will expect a response and they will expect it now, even if it’s 3am and the social media manager is asleep. Stay engaged.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Internet, Social] What are the boundaries of inbound marketing?
    Content Marketing customer acquisition economics of social media Internet marketing Marketing best practices marketing strategy Podcasts The Marketing Companion Traditional media and advertising content marketing hubspt inbound marketing podcasts the marketing companion The dynamics of our age are unprecedented and exciting. Z.E.R.O.:
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 9, 2014
    [Internet, Social] Big Data WILL Transform Your B2B Lead Generation
    With the advances in Internet marketing and social media, there is so much more that can be measured. '—If You Learn How to Use It  . It can’t be easy to talk to a hundred or more people at one time and leave each individual equally impressed and enlightened. And yet, these masters do it time and time again. Image credit: Shutterstock.
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Internet, Social] 9 Tips to Spot Amazing Article Writers
    Practically every Internet entrepreneur has an online reading list: a list of blogs in a niche he or she regularly visits in search of quality reading material. One of the measures of the  quality of a blog post is the number of social media shares the post attracts. Search Social Media. Frequent Multi-Author Blogs.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Internet, Social] The 5 "Must Haves" To Ignite A Lead Generation Blog
    To generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. About half of all Internet searches are now on mobile devices. If a CTA about social media were included at the end of this post, that would not be the optimal lead conversion opportunity.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 8, 2014
    [Internet, Social] What Marketers Can Learn from Fantasy Football
    From the time it first became publicly available for free on the Internet to now, fantasy football has continued to grow in popularity. It’s social. The biggest reason people get involved is so that they can interact with their friends in a social way that also happens to be very fun. Engagement. ve seen it happen firsthand!
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Internet, Social] A Beginners Guide to Inbound Marketing
    billion daily internet searches to drive qualified traffic to your brand. Become a thought leader in your industry by educating your audience with business blogs, social media sharing, and resources like eBooks and infographics. '" You have 24 hours to complete this challenge.". You’ve seen the challenge. KNOW YOUR GOALS.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Internet, Social] Digital Marketing Strategy for Launching New Products & Services
    Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media 'Businesses launch exciting new products and services every day, but not all of them succeed. like to call it the ‘Diversification Strategy.’
  • VIDYARD  |  FRIDAY, SEPTEMBER 5, 2014
    [Internet, Social] 6 Clear Signs You’re Ready for a Video Marketing Platform
    Not only are people watching more than 6 hours of video online per day, but by 2017 video will make up 69% of all Internet traffic. This is a great idea because the demand for video isn’t showing any signs of slowing down. You need to evaluate video’s impact on sales. But you can, and results really matter. your competitors content?
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Internet, Social] Welcoming Augmented Reality to the Digital Marketing Team
    As marketing professionals continue to saturate the internet with a wealth of information, the challenge becomes how to deliver content in an innovative way. 'The Fantasy Football draft is done, your picks are set, now all you have to do is sit back and let the games begin. Enter the world of digital technology. ve never heard of it!''
  • SAZBEAN  |  THURSDAY, SEPTEMBER 4, 2014
    [Internet, Social] How and Why to Get Started with Video Advertising
    Once the top of the crop pick for getting your brand and products known, television advertising yielded ground to Internet advertising, filling your computer screen with flash videos and obnoxious pay-per-click banners that got in the way of your online journey. 'Print ads, online display and text ads, video ads. That is NOT the norm today.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Internet, Social] How IBM Used Inbound Marketing to Thrive in the Digital Age
    'Digital technologies such as the internet, social media, and mobile devices have empowered the modern consumer, offering instant access to vast pools of information, entertainment, and human engagement. Edwards knew IBM had to evolve and embrace digital technologies such as the Internet and social media. Just ask IBM.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Internet, Social] In marketing, authenticity is the new black
    Social media and other digital methods take away all the old brand image tools–if your employees to walk the talk, it is painfully obvious. Internet Marketing Monthly Newsletter Social Media Marketing public relations social media Like salespeople, marketers have been known to shade the truth just a touch. Insight.
  • FATHOM  |  TUESDAY, SEPTEMBER 2, 2014
    [Internet, Social] From Student to Digital Diva: A Successful Summer Internship
    coordinated the company’s social media and made a content calendar to follow. While I still used my notes and internet searches for reference, it really came down to the core concepts and overarching themes of my academic work. I Each day, I would work on sharing content for social media. The reality is terrifying.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Internet, Social] Google is a lying liar that lies
    They cannot, actually, as their index of the entire Internet is the biggest house of cards ever. 'I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. You still need to write for robots  – Google is smart. Do it!
  • SAZBEAN  |  TUESDAY, SEPTEMBER 2, 2014
    [Internet, Social] Harley Davidson: A Case Study in Smart and Savvy Marketing
    Case Studies Marketing business strategy digital strategy internet marketing strategy social media strategy 'Harley-Davidson is a company that represents freedom, heading out on the open road, and enjoying life in a free-spirited and independent way. Welcoming younger riders with open arms. Sharing the company’s rich history.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Internet, Social] 10 things you need to know NOW about OmniChannel Marketing
    third layer emerged around 2007 as “chat rooms” bloomed into social networks. Time on websites went down, time on social sites exploded, as did a host of new advertising, commerce, and service options. Like social media in general, measurement can be difficult. chat rooms” bloomed into social networks.
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Internet, Social] 11 Actionable Writing Tips [+Examples]
    As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it. Example: If you’re writing about social media marketing, don’t go off on tangents about complementary email or blog marketing unless your post title encompasses those topics.
  • FATHOM  |  THURSDAY, AUGUST 28, 2014
    [Internet, Social] Security Breaches in Healthcare: How To Protect Patient Data
    Personal data, including social security numbers, from millions of patients was accessed as part of the attack. Hospitals house a tremendous amount of personal data, including financial data, social security numbers and, of course, health information. The so called “APT 18” hacking group is suspecting of being behind the attacks.
  • BIZNOLOGY  |  THURSDAY, AUGUST 28, 2014
    [Internet, Social] B2B Marketers still struggle with lead nurturing
    B2B Marketing Content Marketing Internet Marketing Offline Marketing B2B marketing Bizo Business Conversion rate Internet marketing lead management lead nurturing marketing RSS Rule of 45 Sales social media The Bizo study reveals some intriguing issues for marketers today.  This is a mistake. 
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 28, 2014
    [Internet, Social] How to Drive Traffic From Social Media Contests
    'Social media offers the perfect platform for running contests. If you’re looking to drive more traffic and engagement to your website, running social media contests is an ideal solution. This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation Lilach Bullock.
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Internet, Social] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites. Lessons.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 25, 2014
    [Internet, Social] How the Internet of Things is Creating a Proliferation of Consumer Touchpoints
    Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. Today, we have the ability to digitalize almost anything—this is what is meant by the term, Internet of Things.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Internet, Social] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    'If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. To get out of that rut, it''s helpful to look at larger social media trends and get inspired to try new things in your social media and content strategies. Which Social Network Drives the Most Engagement?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Internet, Social] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    This case study covers how a commercial cleaning and janitorial services franchise created an Internet-based direct response marketing machine. Before this program was created, the company had a rudimentary Web presence – essentially no Internet marketing and no digital marketing strategy in place. What were the results?
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Internet, Social] Malcolm Gladwell on BuzzFeed, Competition, and His Beauty Regimen
    Question : The internet has radically changed how we interact with one another, and there are whole sections of it devoted to the artificial creation of "virality" in the way that The Tipping Point first made clear (like BuzzFeed and Upworthy). don''t think that the internet replaces those kind of dynamics. what would it be? Inbound
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 20, 2014
    [Internet, Social] China’s Response to Vine: Wanpai and Weishi
    'The internet industry in China is one of the most competitive in the world. Both apps are backed by major internet giants. China’s Response to Vine: Wanpai and Weishi by Miguel Roberg - Maximize Social Business. Chinese Social Media So, it is no surprise that the video sharing app arena is becoming crowded.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Internet, Social] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    They should be able to talk about why it’s important in today’s digital + social + mobile world. And it falls all the way down to the person building websites, creating social content and building editorial calendars. We did that with social. But social networks are just the plumbing. Why is it important?
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Internet, Social] 8 Reasons Your B2B Website Is Ready For A Redesign!
    In 2014, mobile Internet is officially taking over desktop internet usage. 8) You Have No Social Media Presence: In this day and age you need to hop aboard the Social Media networking train if for no other reason than to establish credibility. 'By Dawn Gadless  | Business Development Director. Always be learning.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Internet, Social] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. Personalized e-mails drive shoppers to buy—and buy more—in stores and online by Internet Retailer. What worst practices or pitfalls should email marketers avoid?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Internet, Social] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    'How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! 1) Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014? d) social media ads. d) social media ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Internet, Social] Should you make the leap into sponsored content?
    have heard stories from PR people where some bloggers try to threaten their way to freebies and money with threats to destroy those who say no by writing against them on their blog or social network. 'The sponsored content wasps are swarming! This is a trend I predicted in the 2012 book Return On Influence. As The case for sponsored content.
  • BIZNOLOGY  |  THURSDAY, AUGUST 14, 2014
    [Internet, Social] Re-branding – a better option than “disruptive innovation”?
    recent “Economist” article compared the virtues of older brands using traditional technologies to the astonishing advances from new internet technology, often the result of the “disruptive innovation” process.  Some Many are re-defining themselves as communities where people who care about books meet and socialize.
  • SAZBEAN  |  THURSDAY, AUGUST 14, 2014
    [Internet, Social] 4 Ways Your Marketing Fails
    There is great content ideas here for blogging and social media… What other ways does marketing fail? Marketing digital strategy internet marketing strategy 'Trier (Photo credit: sazbean). Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Internet, Social] Lots of Vendors Can Help You Find Leads on the Web
    That’s why scanning the Internet to find new prospects is such an exciting opportunity. Coverage outside the United States • Information returned beyond names and lead scores, such as recommended treatments and social profiles. Gagein sends alerts on trigger events in media, social or public Web sites. There are probably others.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Internet, Social] How to Promote Your Content Using Paid, Earned & Owned Media
    It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? Influencers can be bloggers or people that amass large social followings around their industry expertise. Native Social. Social Media. Social Media content promotion
  • BIZNOLOGY  |  TUESDAY, AUGUST 12, 2014
    [Internet, Social] Are anonymous communities most authentic?
    Before the advent of the Internet , folks needed to physically move places to find birds of a featherpeople like them. Post-internet, nothing has changed for some peopleplenty of smart kids still flock to Boston every yearbut everythings changed for lots others. And all will be well in the communitys garden. Maybe.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Internet, Social] How to Create a Curated Blog Post [+5 Free Blog Post Templates]
    and "Content curation is why there is so much crap on the internet," hear me out. At HubSpot, we include at least one photo or image in every post we publish so that A) the content is more visual, and B) when the blog post is shared via social media channels, it’s accompanied by a thumbnail image to entice a clickthrough. Great!
  • FATHOM  |  MONDAY, AUGUST 11, 2014
    [Internet, Social] Increase Brand Awareness with Social Media Marketing
    'Why Social Media Matters & How Manufacturing Marketers are Lagging. Manufacturing marketers use social media platforms less than their B2B marketing counterparts as shown by CMIs 2014 Manufacturing Content Marketing Report. An engaging social media strategy is the answer to those pain points. Facebook: 76%. Vine: 5%.
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