• HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Internet, Social] How Marketing Visible Expert℠ Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Internet, Social] Visible Expert Profile: How Marketing Specialist Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Internet, Social] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. If you want to “win the internet” for your keywords, you need to see who your real competition is. Hootsuite is my tool of choice for social sharing.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [Internet, Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Enabled by the Internet, prospects and customers are taking control of the buying process and revealing far. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Internet, Social] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    The CEB report notes it as professional benefits (such as a promotion), social benefits (popularity) and emotional benefits (confidence).  Notice the language they use on social media. And: the Internet and social media have made sure that the genie is well out of the bottle. after all, it’s all very personal.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Internet, Social] Survey says: ANZ Companies use social media for business
    Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. Social Media Use.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Internet, Social] Why the economics of blogging are diminishing
    How successful blogging worked years ago Write 2000-3000 words ‘epic’ evergreen how-to blog posts that worked as clinkbait, i.e. articles that would be linked and shared across other blogs and social media platforms for months, if not years, to come. But the economics of blogging don’t work the same way any more.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Internet, Social] How To Make Your Marketing Meme-tastic!
    With memes populating every corner of the internet—sites like Twitter and Tumblr are excellent sources for popular memes, as they facilitate sharing and are designed to promote trending topics, hashtags, and images. Author: Ellen Gomes Marketing professionals constantly develop content meant to engage and inspire consumers. and Left Shark.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 21, 2015
    [Internet, Social] Maybe your podcast is not a podcast
    Last week I was having a new Internet line installed at my home. “It’s an Internet radio show,” I explained. One podcaster who has broken away from the podpack is Mike Stelzner , founder of Social Media Examiner and the talented host of the SME podcast. “What’s a podcast?” What''s a podcast?”
  • BIZNOLOGY  |  MONDAY, APRIL 20, 2015
    [Internet, Social] The business of data
    This is part of the change that the Internet of Things is enabling. This necessitates the collection of big data across many different physical, digital and social channels so that interactions can be understood and analyzed, and offerings customized. Do you know what business you are in? Their main objective is thus to push soda.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 16, 2015
    [Internet, Social] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
    From building complex multi-channel, multi-device relationships, to having 1:1 personalized conversations, to the Internet of Things , and more, The Marketing Nation Summit always has insights from the best and the brightest. Take a look at some of the reactions across social: The Era of Engagement. Demographics are simply not enough.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Internet, Social] Why Blogging Is More Important Than Ever
    And (you know this already) interesting content is one of the top reasons people follow brands on social media and elsewhere. For a time, social media was the golden goose. and your social media strategy was done. If the big gun of social media reach is waning, what’s next? Here’s a hint. Blogs. percent.
  • THE ROI GUY  |  TUESDAY, APRIL 14, 2015
    [Internet, Social] Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?
    Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% YoY decline from 2014. The spending decline is likely to make winning your next deal even more competitive, and make it much harder to meet your revenue growth goals. This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4%
  • VIRALLY BLOG  |  TUESDAY, APRIL 14, 2015
    [Internet, Social] So…. How’s Your Social Media Etiquette?
    Social Media Etiquette, a lot of people don’t quite understand what they should and shouldn’t be sharing. I’m all up for sharing about your lives and what you’re up to, but there is ways it should and shouldn’t be done. The post So… How’s Your Social Media Etiquette? Ignorance. KellyCulver96.
  • HINGE MARKETING  |  FRIDAY, APRIL 10, 2015
    [Internet, Social] 5 Essential Features of an Architecture Firm’s Website
    If someone likes one of your images after seeing it on social media, they can easily find their way back to your site and contact you. As more than 80% of smartphone users now use their device to browse the Internet ( Go.Gulf Web Design ), having a responsive site is an important way of capturing this market dataset. Add a watermark.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Internet, Social] Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
    Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Owning the Future of Social Advertising.
  • MARKETING ACTION  |  FRIDAY, APRIL 10, 2015
    [Internet, Social] Productivity Tips: 9 Tools to Tame Your Inbox
    It’s even more essential than Internet access. Interestingly enough, only 54% named the Internet as “very important” to their jobs. Pew reports “Just 7% of working online adults feel their productivity has dropped because of the Internet, email, and cell phones, while 46% feel more productive.”. And that’s just for work.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Internet, Social] 5 Ways to Make Your Brand Magnetic
    More than 70% of Internet users are accessing websites from a mobile device. Imagine you post a link on social that directs to your website. In our fast-paced and tech-driven world, companies are reeling, wondering if brand loyalty exists any more. And to some degree, they’re right to question it. Branding
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 9, 2015
    [Internet, Social] 1:1 Communication - The Next Big Evolution In Marketing
    They are not just signalling that they want to interact with brands through social media or other channels, but they are also divulging their personal information with the hope of getting more personalized services. From mass communication to Internet marketing, the long game has been about reach and visibility. But why?
  • BIZNOLOGY  |  THURSDAY, APRIL 9, 2015
    [Internet, Social] Digital Transformation: the need for buzzwords
    and Social Business in the fairly recent past. Hindsight makes us see older waves (like the introduction of computers, the PC revolution, the advent of the consumer Internet and e-commerce) as sure and obvious shots, and recent waves as fads but they are just links from the same chain. digital literacy ? digital transformation.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 9, 2015
    [Internet, Social] The End of Valued Customers
    think your social media manager may be having a nervous breakdown; I’m not sure your Twitter followers need to be updated hourly. Somebody once said  YouTube is the very arse-end of the Internet. Dear Valued Supplier, Thank you for your quarterly newsletter. Could you look into that? Quite  a treasure. Total genius. Worth a read.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Internet, Social] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    As prospects self-educate about the products and services they wish to buy, the remain anonymous through most of this process, visiting websites, consulting peers on social media, and poring over review sites. Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. Can’t we all just get along?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 8, 2015
    [Internet, Social] 12 Tips for Effective Tradesman Videos
    Put out feelers through friends, social media, your PR people and vendors, and get quotes. Product photography, other solutions or products that can be shown in the same set-up, video for trade show use and social media all can be taken care of. By Chris Ilcin, Account Superintendent at Sonnhalter. Work with what you have. Everywhere.
  • BIZNOLOGY  |  TUESDAY, APRIL 7, 2015
    [Internet, Social] France’s Google is different than ours
    grabbed a local SIM for my unlocked Nexus 5 and also connected to the Internet via the hotel and Airbnb Wi-Fi and Google felt dated to me, at least when it came to image search. I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. In Europe, there is only cash or PIN. The Minitel is another example.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Internet, Social] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    If you don’t use a sign up form on your website, blog and social channels, you’re missing out on one of the most valuable and efficient ways to grow your list of contacts. US adults spend an average of 34 hours per month browsing the Internet on their smartphones, according to a recent Nielsen report. You get the picture.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Internet, Social] Why Smart Social Media Marketers Care About Mobile Optimization [Infographic]
    While we''re not quite ready to do away with our laptops and desktop computers, people are spending more time using their mobile devices to access the internet -- especially social media sites. In fact, users spend more time accessing social media from their mobile devices than their desktop. Social Media Mobile Marketing Dail
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Internet, Social] 4 Ways Healthcare Marketers Should Utilize Social Media
    Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare has lagged behind.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 3, 2015
    [Internet, Social] Top WordPress Plugins for Social Media Sharing
    Social media sharing plugins are quite possibly the most important part of a WordPress blog; after all we want more shares for our content. There are so many social sharing WordPress plugins to choose from; at the time of writing this blog post WordPress.org has an amazing 984 plugins to choose from. WordPress Plugins
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Internet, Social] Want to Teach Yourself Design? 8 Tips & Tricks for Beginners
    HubSpot users can add influencers'' Twitter handles to a Twitter stream in the social monitoring tool. I f you don''t have HubSpot, you can create a List on Twitter.com by logging in to Twitter and clicking your profile picture on the upper right-hand side of your screen. When I was in high school, I was always doodling in my notebooks.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Internet, Social] 13 Types of Blog Headlines That Will Get You More Traffic
    At one point, I worked as the internet sales manager at a car dealership. The Ultimate List of 95 Blogpost Ideas for Creating Craveable Content to Share on Social. Some are better for SEO while others are better for attracting people''s attention from social shares. Fewer people read your blog posts than you think. Headlines.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Internet, Social] Making Cents of Inbound Marketing: An Interview With HubSpot's CFO
    Literally, I searched the internet for "zipline" and I found this company called Zipline Gear. Yes, especially because it brings in other people from social media. blog can be spread out all across the web and bring in referral links from all kinds of blogs, publications, and social media sites. Here’s a great example.
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Internet, Social] Where is B2B data-driven marketing headed?
    Marketing is becoming almost like a social science.  As business buyers roam the Internet, marketers are able to treat them increasingly like individuals, versus company representatives. Look at e-commerce and social media,” he says. Data drives B2B marketing today, and it’s a fast-evolving arena.  Real-time marketing gets real.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 2, 2015
    [Internet, Social] Is it Internet 1994 or 1999? Are we on a tech bubble?
    To learn more about John and his firm: On Twitter: John Frankel On the web: FF Venture Capital  The post Is it Internet 1994 or 1999? The post Is it Internet 1994 or 1999? Personalities of the social web Video blogs john frankel venture capital Tech bubble? Not in sight. Are we on a tech bubble? Tech bubble? Not in sight.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Internet, Social] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    It’s fun to see the unique and creative April Fools’ Day campaigns that hit the internet. And Take a quick peek on any social network and you will see that  April Fools’ day is a social media sensation, with a top trending hashtag #AprilFools. Every brand has a curated image that they share with consumers.
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Internet, Social] 22 Tweetable Nuggets of Seriously Sage Marketing Advice
    For 2015, we are encouraging our clients to invest heavily in building their communities and create engaging content on MySpace, Friendster, and ASmallWorld to get maximum social media reach. Social is so hot right now." - Chris Field, Red Wheel Media. But have you heard of the next big thing -- "midbound marketing"? Try it.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Internet, Social] The Science of Creativity
    The imagination network is also involved in social cognition, like being aware of the feelings or thoughts of those around you. These four stages of creative thought were proposed by English socialist and social psychologist Graham Wallas , and outlined in his book The Art of Thought , which was published in 1926. The answer? Vucko on.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Internet, Social] Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
    And when you went to go click on something, your fingers could barely select the tiny links. I''m going to bet good money that you just bounced from that page -- with all the information on the internet, you didn''t need to waste your time on a website with a really poor user experience. mean, really really big. Back to the algorithm update.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 30, 2015
    [Internet, Social] 6 Simple Steps to Creating Your Content Marketing Strategy
    Last week, the hot topic of the Social Media Marketing World gathering in sunny San Diego was the critical importance of strong content marketing that captures and converts your customer. Content Tilt : Because there is such a vast and relentless content overload flooding the Internet, your content needs an edge or a “tilt.”
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Internet, Social] 11 Content Curation Tools Every Marketer Needs
    There are simply too many social networks, news feeds, emails, and infographics putting demands on your time and attention. Using Social Media for Content Curation. It’s my gateway to the Internet. That way if I don’t catch something notable on social media, I’m likely to catch it on email. love Twitter. But they want to.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 30, 2015
    [Internet, Social] 30 Gifs To Inspire Any Social Media Community Manager
    Given the ubiquitousness of social media, it’s easy to forget that just five years ago it was barely a niche marketing tactic, let alone a profession. Being a social media manager today means forging ahead where there isn’t always a clear path. By  NewsCred Contributor, Lauren B. Mangiaforte. Get on our level!). 4. noshame.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Internet, Social] 10 LinkedIn Groups Every Entrepreneur Should Follow
    With nearly 700,000 members, DM (which stands for Digital Marketing) is one of the most popular digital entrepreneur groups and an outstanding way for digital marketers and entrepreneurs to connect with their peers or share ideas about growing their business via the internet. 2) Social Media Marketing. Second, opinions are ubiquitous.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Internet, Social] 7 Ways To Thrill Customers And Get Them To Buy More From You
    With social media, you can set up alerts for mentions of your product so that you can answer customer questions that are directed at you (e.g. Also, set up alerts so that when something is published on the Internet about you (good or bad) you can respond when appropriate. You''re doing it the hard way. Here''s how to get both. Listen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Internet, Social] Is Europe America’s Online Colony? American Influence on the Web
    If it wasn’t for Internet connections to the States, I’d be homeless now. The Internet is their biggest influence, together with the many apps and YouTube subscriptions that dominate every adolescent’s phone. Well, pretty much everything social media and Internet-related we copy from the States. Check.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Internet, Social] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike. Social Media Ecommerce
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Internet, Social] 3 Ways to Boost Conversions with Personalization
    Personalized retargeting functions alongside content creation, SEO, and social to help encourage customers to convert. The Internet has given consumers the power to seek out exactly what they need while also giving them the power to avoid anything they don’t. Over half (53%) of online shoppers believe that personalization is valuable.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Internet, Social] How to Produce an Internet Radio Show
    If you''re struggling to figure out "what''s next," you might want to explore the idea of hosting your own live internet radio show. To help you plan, set up, and start producing your own live internet radio show I''ve broken the process down into three sections. and "how do I use social media to drive more traffic to my website?".
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Internet, Social] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    It’s hard to open an internet browser, scroll through social media, or walk down a sidewalk without hearing the latest game updates. Social media users promote their favorite teams, boast about strong brackets, and live-report as they watch the games. Social media users go wild as they watch the games. Henry V.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Internet, Social] The Inbound Marketing Kit You've Been Waiting For [Free Download]
    social? Topics cover every level of the marketing and sales funnel, from attracting (social media, blogging, and SEO) to converting (landing page optimization) to nurturing (email). Here''s the full list of resources you''ll find in the kit : An introductory guide to internet marketing. social media publishing calendar template.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 23, 2015
    [Internet, Social] [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing
    In order to keep these customers happy, 68% of marketers acknowledged that it is the marketing function’s responsibility to build personal relationships, loyalty, and advocacy among customers today. 4) Social Networks and Mobile Dominate B2C Marketing Investments. The next 3-5 years, however, will be the time of real change.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Internet, Social] A Detailed Guide to Using Slideshare Analytics
    Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | A Detailed Guide to Using Slideshare Analytics by Ann Smarty - Maximize Social Business.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Internet, Social] 3 Neuroscience Findings That'll Make You a Better Marketer
    This feat is made more and more challenging by the influx of data and data-related searches on the internet. The influx of social media platforms, the rise in smart device usage, and the spread of wireless internet and mobile data have all contributed to the way we as a species absorb, retain, and are stimulated by information.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [Internet, Social] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources. businesses into clusters based on similarities in products, technologies used, hiring patterns, news events, social data, and other factors. Remember how much simpler life was back in 2010?
  • BIZNOLOGY  |  THURSDAY, MARCH 19, 2015
    [Internet, Social] The Internet of Things will revolutionize marketing
    The next frontier in technology is the Internet of Things (IoT)—the connection of everyday physical objects like thermostats, door locks, and household appliances to the Internet. The post The Internet of Things will revolutionize marketing appeared first on Biznology. Internet of Things IoT mobile commerce Target
  • WRITING ON THE WEB  |  THURSDAY, MARCH 19, 2015
    [Internet, Social] Story Telling for Blogs
    It’s about how any smart professional, without many technical skills, can leverage the Internet. And then there are all the social media sites to connect with as well – that’s a lot of details to take care of. Do you use story telling on your blog or website ? For anyone involved in persuading others (i.e., Why am I here?” stories.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 19, 2015
    [Internet, Social] 4 Steps To Align Your Sales Approach With Inbound Marketing
    But now, with nearly unlimited information on the Internet, the buyer can avoid the seller until much later in the process. Look on Use social media. The benefits of social selling are compelling. Social selling expert Jim Keenan reports 72.6 Here''s how to align the methods. Ah, the good old days. What made it so great?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Internet, Social] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    Customers are increasingly expecting to shop any time they want, more inclined to shop multi-channel, looking to social media for ideas and recommendations, and ? using the phone as a major means of internet access,” cited PricewaterhouseCoopers in a recent report. Simple: a consumer-wide shift in shopping habits. Yet, 53% of U.S.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Internet, Social] 4 Truths Healthcare Providers Need to Know About Content Marketing
    According to Pew Research, about 72 percent of internet users searched online for health information within the past year. Why do some healthcare providers rake in heaps of social media accolades and five-star reviews while others amass little more than an occasional Facebook “like” or, worse, nothing but negative reviews?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 18, 2015
    [Internet, Social] What Is Thought Leadership? And When You Should Use It?
    Or as Bryan Rhoads at Intel like to say, “you have to win the internet every day.” Expose your thought leaders and you begin the process of becoming a social business – real people with real faces talking to real customers and buyers. Few terms raise the ire of the buzzword police more than thought leadership. But
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Internet, Social] 17 Reasons Why I’m Lucky To Be In Business Development
    The Internet:  It only makes sense for the Internet to be first, considering I wouldn’t have this job without it.  I am grateful for the Internet (thank you Al Gore) and for the ability to research. 2.) For those of you who aren’t scheduling and timing your social posts, you’re missing a lot of opportunity!)
  • BIZNOLOGY  |  TUESDAY, MARCH 17, 2015
    [Internet, Social] Enterprise automation: artificial intelligence in the making
    The advent of the Internet of Things is already paving the way to an even more integrated future. Social Business Ancient Greece Artificial intelligence Bill Gates Elon Musk Google IBM Massachusetts Institute of Technology Nick Bostrom Reddit Stephen Hawking Do we see a future in which we have a fully self-aware Skynet? Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 17, 2015
    [Internet, Social] Are you in a social media experiment?
    attended a fascinating discussion on this topic with a number of social media researchers at SXSW. By simply analyzing the words you use in your tweets, an algorithm can define your location within 200 miles and within 40 miles if you add the entire social graph — even if you never disclose your location. Who owns you?
  • VERTICAL RESPONSE  |  MONDAY, MARCH 16, 2015
    [Internet, Social] 4 Ways to Improve Your YouTube Channel
    45.5% of internet users say they view at least one video online over the course of a month. Social media buttons. Social Media improve YouTube experience youtube Are you creating videos to promote your business’s image, product or service? Improve your profile. Your YouTube page is a representation of your business.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 16, 2015
    [Internet, Social] Get the Biggest SEO Bang for Your Content Marketing Buck
    We should start by acknowledging that if budgets were limitless, brands would create mostly original content to give the best and unique answers on the internet in every format used by their audiences. What about paid social distribution? Similar to the myth about duplicate content, paid social is not a shortcut to organic reach.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 16, 2015
    [Internet, Social] A blueprint for succeeding in a world of overwhelming information density
    Shifting rules of engagement on social, mobile, and digital advertising. Most estimates center on a number of 500 percent growth in the amount of information available in the Internet by 2020. Technological changes on the horizon that will radically alter every approach to social media and content marketing. Fragmented channels.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Internet, Social] How to Use LinkedIn to Generate Leads
    Dan Schawbel of Mashable, the social media guide , suggests that you brand yourself for the job you want, not the job you have. For instance if you are Marketing Specialist for Toyota, reword it to say “Internet Marketing Expert for Fortune 500 Companies.” Social Media content marketing lead generation Lead Nurturing or AOL.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Internet, Social] Four Strategies for Matching Gift Success for Your School or Nonprofit
    Proper matching gift marketing requires several tattoos on many body parts, such as matching gift requests on your emails, calls-to-action on your social media profiles, and asks on your donation page. That’s why the internet created confirmation screens. This means incorporating matching gift requests throughout your online presence.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 12, 2015
    [Internet, Social] 10 Examples of Highly Impactful LinkedIn Profiles
    And in Holger Schulze’s  2014 B2B Content Marketing Trends Report , LinkedIn tops the list as the most effective social media platform for delivering content. Finally, according to IHS GlobalSpec’s annual survey of technical professionals and their use of social media, 74% of technical professionals surveyed have LinkedIn profiles. While
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Internet, Social] 7 Hilarious Twitter Brand Hashtag Fails
    While the ability to pre-schedule posts on social media platforms is a very useful tool sometimes campaigns need to be updated. For some reason the #ILoveWalgreens hashtag appears to be the first time the internet recognized that Twitter offered the opportunity for companies to purchase trending hashtags. Social Media
  • BIZNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Internet, Social] The Internet of Things (IoT): when everything is “a thing”
    Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years. Read on to find more about the difference between the IoT and the Internet of things. It’s time to rethink the way we enable things to be integrated with the Internet and its users. Like this post?
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Internet, Social] Get Found Faster: 10 Tips for Successful Local SEO
    That works out to about 70% of all Internet users performing local searches regularly. As you may know already, 2014 was the year mobile traffic outpaced desktop traffic on the Internet. Last year the bulk of Internet traffic came from mobile devices, not desktops. Build your social following. The trouble is getting it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 10, 2015
    [Internet, Social] How to change your company culture for marketing success
    The social media quote that gives Mark a stomach ache. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Under-used social media platforms (and more).
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 10, 2015
    [Internet, Social] WordPress Plugins to Make Your Website Mobile Friendly
    I’ve previously been writing about how to drive  traffic from social media  and am excited about my new topic, WordPress. As more and more people […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. WordPress Plugins
  • WEBBIQUITY  |  TUESDAY, MARCH 10, 2015
    [Internet, Social] In B2B Marketing, Don’t Forget the Basics
    Social media and content marketing are now mainstream. The Internet of Things? Other than social media and content marketing (no surprise), the top three sources for B2B lead generation are email (87%), trade shows & conferences (62%), and direct mail (49%). Just 17% want to use live chat and 9% social media.”
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Internet, Social] Four Tips to Start an Effective Law Firm Marketing Strategy
    Don’t miss out on social media opportunities. Digital Marketing Legal Services internet marketing Online Marketing Many firms frequently use television advertising and press releases. While these might be good marketing tactics, how can you know for sure? The answer is usually no. So, why not pursue marketing that is measurable?
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Internet, Social] Four Tips to Start an Effective Law Firm Marketing Strategy
    Don’t miss out on social media opportunities. Manufacturing internet marketing Online Marketing Many firms frequently use television advertising and press releases. While these might be good marketing tactics, how can you know for sure? The answer is usually no. So, why not pursue marketing that is measurable? Build client personas.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Internet, Social] Marketing Technology of the Future: Beyond the Customer Data Platform
    Social networks, mobile devices including phones and wearables, and the Internet of Things will provide ever-more details about the precise situation of each customer during each interaction. The last three minutes of my MarTech Conference presentation are driving me crazy. have no trouble talking about that. Here’s what I have so far.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 9, 2015
    [Internet, Social] Four ways customer connections will change by 2020
    You distribute this information via your social media feeds and probably pay to boost it through ads. Security is the new black The Internet grows with malignant complexity, leaving more and more holes for hackers to exploit. Technology is changing the way we buy, fly and try. It’s also going to be changing our customer connections.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 9, 2015
    [Internet, Social] Velociraptors in the kitchen (or: the importance of context in social media)
    The importance of context in social media marketing. So what’s all this got to do with social media, I hear you ask? In the wrong context, or without context, social media stuff can sort of get away from you. If the last few years has shown us anything, it’s that we all love social media. B2B Marketing Social media
  • LEADERSHIP  |  FRIDAY, MARCH 6, 2015
    [Internet, Social] Interesting Infographics: Dominate Content Marketing With These 5 Key Insights
    Be everywhere: The internet is a big place with a lot of corners. Content Marketing Infographics Big Data content marketing digital marketing home infographic Social Media Content is king, as the saying goes, and the person with the best content is a king among kings. An informed marketer is a well-equipped marketer. Deliver a story!
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Internet, Social] Social Media Secrets To Build Your Personal Brand
    But then the internet happened. Social media allowed us to connect with anyone with an internet connection, and later anyone with a smart phone. Make it a habit every day: I scan, filter, read, connect, write, respond on social every single day. believe the adage that social media success is found in just minutes per day.
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 5, 2015
    [Internet, Social] How to Generate More Leads from Social Media
    Generating leads from social media can be a challenge for many businesses. Many marketing teams and the C-Level executives that manage them don’t always see the value in allocating budget for social media. According to Salesforce, 66% of marketers now rate social media as core to their business strategy in 2015 – up from 24% in 2014.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 4, 2015
    [Internet, Social] 13 Easy-to-Use Tools for Creating Killer Visual Content
    The site was founded in 2006, but skyrocketed to Internet fame over the last few of years, tripling its website traffic. Social media is an excellent starting point. Who wants to make an interactive and linkable image to share on social? Share your deck on social, embed it on your site, or download the deck as a.PDF or.PPT file.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Internet, Social] Critical guidelines to help you determine your optimal online advertising partner
    Related Stories Don’t block me bro: Internet ad blocking takes hold Your marketing success may hinge on Gray Social Media I don’t know my online audience and neither do you. Finding ways to spend money on advertising is easy, but spending it well is far more challenging. So how do you find the right media partners?
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Internet, Social] The Medium.com is the message
    Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. and other network affiliates. Copy and paste?
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 3, 2015
    [Internet, Social] 12 Ways To Ensure Your Email Marketing Packs A Serious Punch
    Email is the workhorse of Internet marketing. McKinsey reports that email is about 40 times better at customer acquisition than social media. Many email tools allow you to enable social sharing buttons in the editor. Is your email marketing not getting the results you want? It’s the connective tissue of digital marketing.
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Internet, Social] How to be Twitterific – 39 Expert Twitter Guides and Tips
    Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? Find the answers to those questions and others here in more than three dozen expert Twitter marketing guides from top social media pros. ” 6 Ways to Get Your Tweets Noticed by Social Media Examiner.
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Internet, Social] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    So perhaps it''s not surprising that McDonald''s is dominating on the social following front, boasting more than twice as many Twitter followers as Burger King and more than seven times as many Facebook Page Likes. McDonald''s gets more business and they have more customers, so it makes sense they''d have more folks following them on social.
  • MARKETING ACTION  |  MONDAY, MARCH 2, 2015
    [Internet, Social] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Sure, we had the internet, but it was slow. Of course, as I said, we had the Internet in those days, so there we were able to access online resources as well. This organization delivers timely information and insights through their website, email newsletters, eBooks, social media, virtual events, and webcasts. MarketingSherpa.
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Internet, Social] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. One possible reason for this decline is the rise of social messaging apps. This is contrasted with mobile internet usage, which grew by 52%.
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Internet, Social] Marketer’s Guide to Blending Search and Display
    Almost as many internet users respond to display ads by performing a search on a search engine (27%) as those who click on the ad itself (31%). KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” iProspect ).
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Internet, Social] Does Marketing Get No Respect?
    And search engines became a gateway for anyone, anywhere, to access all the information you could ever want, as long as you had a computer with internet access. Social media came along around 12 years ago to allow us to connect with people who had similar interests. Marketing has a marketing problem. Yes Promotion was one. Or no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Internet, Social] Adventures in Analogia: How to Find Customers in the Offline World
    By Mars Dorian, {grow} Contributing Columnist. I’ve done the unspeakable. I’ve pushed myself away from my iMac screen, neglected my internet connection, and stepped into that strange realm they call the analog world. Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. Analog-ia.
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Internet, Social] Inbound 101: Three Major Inbound Components
    You can also download AdBlock Plus to avoid Internet banner ads. Social Media – Social Media is another low-cost method for increasing your exposure online. Think of it this way: outbound marketing was a one-way conversation, but inbound is a two-way conversation facilitated by social media.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Internet, Social] 3 Things You Must Understand About Mobile Marketing Today
    We recently wrote about digital ad benchmarks and what they reveal about mobile vs. desktop conversions. People use them for everything…even the occasional phone call! Ha ha!” But that mode of thinking is not only outdated, it’s dangerous, as it risks being blind to the needs of a huge range of consumers and would-be customers. repeat, not optional.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Internet, Social] It’s not your house to pwn so remember your place
    If you’re reading this post, you probably need to take this doubly or trebly to heart because you’re probably a promoter, a publicist, a social media marketer , a digital PR professional, a marketer, a salesman, or even a social media influencer yourself. Can you blame the Internet ? It doesn’t matter. You need to be explicit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Internet, Social] Don’t block me bro: Internet ad blocking takes hold
    percent of all Internet ads are now being blocked. To make things worse, Ad Blocker is holding the Internet hostage and extorting money to allow ads through to customers — ads that have already been paid for. We propose that no less than the future of content on the Internet is at stake. An advertising victory or disaster?
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Internet, Social] 3 Things You Must Understand About Mobile Marketing Today
    When mobile really got on its feet and became the portal to email, the Internet, and social media that we all know and (usually) love, the running joke was, ?Smartphones We recently wrote about digital ad benchmarks and what they reveal about mobile vs. desktop conversions. There?s Also Phones. Smartphones are amazing! Ha ha!?
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Internet, Social] What Social Media Can and Can’t Do by @davekerpen
    Find New Customers is a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). Social media is not free.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Internet, Social] Get Started with Video Marketing: DIY
    Frost & Sullivan conducted a survey and found that video is on pace to account for 75% of all consumer internet traffic by 2020 – but that shouldn’t be a surprise. Sean Ryan, director of social media at JCPenney, wrote in a report about the campaign. You can even do it yourself. link]. First, a bit of context. link]. link].
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Internet, Social] Understand Your Target Market: 3 Steps to Creating Customer Personas
    Here are some topics we explored when considering our customer personas: How they found our company (referral, word-of-mouth, internet, an ad, social etc.). Your product or service is intended for a particular group of people, right? You may have a grasp on your customers, but how well do actually know them? Location.
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