• AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media.
  • BIZNOLOGY  |  TUESDAY, MARCH 28, 2017
    [Internet, Social] Healthcare needs social media influencers and influence
    Wired published Social Media Influencers Finally Come to … Medicine yesterday about Boston-based company Wego Health and their web-based platform that introduces pharmaceutical firms, medical device manufacturers, hospitals, and insurers to relevant social media influencers. Tens of thousands. And share, and share, and share.
  • CONTENT STANDARD  |  TUESDAY, MARCH 28, 2017
    [Internet, Social] Finding Time to Manage Your Professional Social Media Accounts (It Can Be Done!)
    We’ve all been there, and when moments like this creep up, it’s difficult to picture taking on any new initiatives—especially the one your social media department just started pushing. When it comes to social, quality always trumps quantity. apps you can use to build and efficiently manage your social media platforms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 28, 2017
    [Internet, Social] When Social Media Piranhas Strike
    Someone disagrees with an influencer and the social media piranhas have a feeding frenzy. Sometimes there seems to be a lack of critical thinking on the internet. The internet and social media enables almost anyone to become famous in their niche. Make it clear to all of us that you do not tolerate social media piranhas.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Internet, Social] 10 of the Best Ads from March: Dinosaur Eggs, Shakespeare, and 80s Nostalgia
    This comically cynical ad campaign for Swedish wireless company Telia warns us that not everything on the internet is actually as good in real life. Take cats for example: On the internet, cats are always up to some form of hilarious mischief. No worries -- we've got you covered. We're rounding up the best of March below. 1) Heinz.
  • HUBSPOT  |  FRIDAY, MARCH 24, 2017
    [Internet, Social] The Ultimate Social Media Holiday Calendar for 2017 [Resource]
    Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. You could be missing valuable opportunities to take advantage of trending topics with fun and relevant "holiday" content on social media. 30: Social Media Day #SMDay. March 2017.
  • BIZNOLOGY  |  THURSDAY, MARCH 23, 2017
    [Internet, Social] How social media is changing what brands stand for
    Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. Should they restrict polarizing posts of their employees on social media, for example?
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Internet, Social] Will Snapchat Spectacles Be a Money-Maker? [Infographic]
    And will its public-traded life get off on the right foot -- or will it stumble, in a fate similar to social network IPOs past ? The thing is, Snapchat has one major factor that sets it apart from other social networks that have sought IPOs: A physical product, the Spectacles. Social Media IGSSWill it sink or swim?
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Internet, Social] How to Nurture Leads with Email Marketing
    The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Plus, let’s not forget email. Personalized Email Marketing.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Internet, Social] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. Run social media advertising campaigns. Speaker bios, images, and social media links. Why are these other tactics used more frequently than webinars? Who should you target? Conclusion.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 22, 2017
    [Internet, Social] 5 steps to wrangling your most important social media channels
    Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. That’s it! Congrats!
  • LEAD LIAISON  |  WEDNESDAY, MARCH 22, 2017
    [Internet, Social] How to Start Generating Leads for Your B2B Company
    The phenomenal power of the internet as an information gathering and sharing tool is very well pronounced in the grand scheme of B2B marketing. *Editor’s Note: The views & opinions expressed in any guest post on our site are those of the guest author and do not necessarily reflect the opinions and views of Lead Liaison. Write blog posts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 22, 2017
    [Internet, Social] 3 Important relationship lessons I’ve learned from offline businesses
    This experience has turned a petty daily action (buying non-alcoholic beverages) into a meaningful social ritual. Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. Sometimes the best online marketing advice comes from the offline world.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Internet, Social] Number of Businesses Leveraging Weibo Enterprise Accounts Grows by 35%
    In China, the use of Weibo, a social media platform, is expanding. million enterprise accounts are on the channel, according to a new whitepaper published by Weibo Business Social Media School and Weibo Data Center ( Note: Linked study is in Mandarin. ). Industry News Social Media Marketing China social media weibo
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Internet, Social] All social media sites should offer profit sharing and ad revenue
    Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue?’ Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue? — On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 21, 2017
    [Internet, Social] New research reveals Americans migrating to three social media platforms
    Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. By Mark Schaefer. The profound implications of the extraordinary growth in video subscriptions.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Internet, Social] 6 Branding Mistakes Undermining Your Company's Image
    Consistency starts with coordinating your visual assets across every place your company is represented: your website, social media accounts, ads, print materials, etc. In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. What's a brand style guide?
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, MARCH 17, 2017
    [Internet, Social] Five Essential SEO Tips for Your Domain Name
    H]aving relevant keywords in a domain name is beneficial because the domain name is the text that other Internet users will use as anchor text when linking. She specializes in e-commerce, social media, and public relations, and spends her days helping brands succeed online. Guest post by Christina Coons of Northcutt. Let’s dive in!
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Internet, Social] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. A common example is WordPress , which now powers over 30% of the internet. And, how do I set it up? Conductor.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Internet, Social] 50+ Video Marketing Stats that Prove You’re Doing it Right
    So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. Videos on Social. Driving Buyer Intent & Conversions.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Internet, Social] Good Bots vs. Bad Bots: How to Tell the Difference
    According to the Electronic Frontier Foundation , these bots are commonly used within the realm of social media, especially where original content creation is a major part of the platform’s use. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. And we don’t know what’s good or bad. The Good Bots.
  • BIZNOLOGY  |  TUESDAY, MARCH 14, 2017
    [Internet, Social] The implications for PR if Twitter goes away
    There’s a limitation to Instagram and the others, though, because Twitter’s the only by-default public social sharing platform that is quick enough to fuel the real time web. The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? The transition has already begun. Like this post?
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Internet, Social] The 17 Best Photo Editing Tools
    Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. Retouch photos, create collages, and design image posts for social media. Spend an hour playing with (BeFunky) and you’ll find that it takes just 15 minutes to create a custom image that will pull social media interest to your website.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 13, 2017
    [Internet, Social] Drones, Bots and AI oh my. SXSW highlights
    Is there a kill switch that could shut down the Internet? Representatives from ICANN, Facebook, and others talking about could the Internet be shut down … it already is in certain countries, for instance. Very interesting discussion about the tech, policy, and politics behind the Internet. By Mark Schaefer. Drones.
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Internet, Social] How to Write a Business Plan: A Step-by-Step Guide (With Examples)
    The Internet will continue to be a competitor, as artists use websites to buy familiar products. Other service providers will concentrate on a specific niche like technology or socially responsible companies. Internet. Not all business ideas are good ones. Probably not the best product to have on the market. Keep it short.
  • BIZIBLE  |  THURSDAY, MARCH 9, 2017
    [Internet, Social] 3 Simple Ways to Validate Your Content Ideas
    In this case, you can take advantage of channels like Paid Social. As soon as your internet-shattering piece of compelling content is finally live, nothing will happen unless you get eyeballs on the page. In the previous year, there has been a widespread emphasis on the message of bigger and better content. Speaking of questions.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Internet, Social] How to Create an Organizational B2B Content Marketing Strategy
    While some tests have found that this isn’t the case and clicks don’t affect purchase rate or time on site, I’d argue that today’s internet users, no matter the industry or subject, are smart and have a very limited attention span. In many cases, the way you organize your B2B content is often just as important as what the content is.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Internet, Social] The Public Apology Letter: 6 Brands That Nailed It
    To right the situation, Apple enlisted the help of its SVP of Internet Software and Services, Eddy Cue, who went about a slightly unusual way of admitting to the brand’s wrongdoing -- via Twitter. It seems like you can use the internet to procure anything these days. There are some people who just refuse to sincerely apologize.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 8, 2017
    [Internet, Social] Beyond the buzzwords
    Customer segmentation and what are known as customer journey maps are common ways to engage with customers, enabled by mobile, social, and so-called big data insight into what customers care about. In our days, companies are wrestling with how to engage with their customers differently. Like this post? Sign up for our emails here.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 7, 2017
    [Internet, Social] Usage of Digital and Mobile Marketing Expanding in China
    New data from the China Internet Network Information Center (CNNIC) shows enterprises are using a diverse set of marketing channels in order to reach their customers ( Note: Linked study is in Mandarin ). percent) involved in internet marketing efforts are also incorporating mobile marketing efforts. The majority of companies (83.3
  • FATHOM  |  MONDAY, MARCH 6, 2017
    [Internet, Social] Millennials And Healthcare: Does Your Organization Need to Alter Its Marketing Strategy?
    Fathom tackled this healthcare marketing topic in a presentation at the 2016 Healthcare Internet Conference (HCIC) in Las Vegas, and now we’re tackling it in the upcoming webinar Millennials & Healthcare: Using Generational Marketing to Build Social Media Strategy. Engaging Millennials With Social Media Marketing.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Internet, Social] The Beginner's Guide to Small Business Marketing Online
    Organic traffic (someone finding you on their own through internet search) is the most cost-efficient way to acquire new business. Why do I need social media accounts? Social media accounts. Social Media Accounts. Social Media for Local Businesses. How can I make a website without a developer? What is blogging?
  • CONTENT STANDARD  |  FRIDAY, MARCH 3, 2017
    [Internet, Social] The Magic of Moving Pictures: Using Gif Images to Expand on Video Content
    Despite their initial rise to popularity with younger audiences on social platforms, the technicalities of the format give marketers a lot of latitude to create original content that’s easily digestible in an attention-starved age. The gif image is actually a very old format by internet standards. but is it useful?
  • HUBSPOT  |  FRIDAY, MARCH 3, 2017
    [Internet, Social] SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics]
    Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages , to be found and discovered by new customers. Thanks to the internet, it's easier for prospects and leads to find businesses by simply conducting a search or checking out social media. Facebook. Google.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 2, 2017
    [Internet, Social] 14 Visualizations Mapping The B2B Buyer Journey
    That said, even in 2013 (when this post was written), more than 90% of B2B buyers started their purchasing cycle by looking for solutions and suppliers on the Internet. Content marketing fuels the results we get from SEO, PPC, and social media marketing programs. B2B Buyer Journey Basics. ” The B2B Buyer’s Journey.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 2, 2017
    [Internet, Social] The political company? How business strategy is being re-invented by social media
    One of his recent posts inspired today’s topic … and it’s a juicy one: How social media is upending traditional marketing strategy … perhaps business strategy. I’ve often marveled at how slow the corporate world has adjusted to the realities of social media. By Mark Schaefer. And more. Stay tuned!
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Internet, Social] Marketing Research to Bookmark for Your Next Blog Post
    It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks. Nielsen specializes in consumer media research on topics like TV, internet, social media, and app user behaviors. A New Megaphone: Social Media Gives Consumers a Chance to be Heard on What They Watch. 3) Gallup.
  • SNAPAPP  |  WEDNESDAY, MARCH 1, 2017
    [Internet, Social] 33 Problems You Probably Have if You’re a B2B Marketer
    Trying to make sense of our social media and if it’s translating to more leads. . If you want a quick break from some of the above, we just the thing – looking at animals on the internet! When you work in B2B marketing, either knowingly or not, you join a certain community. Sometimes these experiences are great. Done. Never down.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 1, 2017
    [Internet, Social] Make Your Mark: A “Space” Suggestion for KNOWN
    ” By space, he means your own corner of the Internet in which to flourish — an un-contested, or under-served, niche. How can you identify emerging social platforms and get a head start? Social platform discovery. By Kiki Schirr, {grow} Contributing Columnist. Whale. It’s just that interesting of an app.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Internet, Social] The Candy Crush Effect: How Apps for Boredom Monetized Mobile Addiction
    But chances are, we all have at least one common outlook on boredom: It can be remedied by the internet. And under the app umbrella, here's how our time is broken down : Messaging and social: 68%. To add further insight, 70% of that time on mobile social apps is spent consuming media. “I’m so bored.”. Gaming: 33%. 1) Tinder.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Internet, Social] How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs
    The kit includes 100 social media image templates, 8 PowerPoint presentation templates, 50 call-to-action templates, 15 infographic templates, 5 ebook templates, 5 blog post templates, and more. Do the same with your desired social media handles. When you start an online business, there are thousands of questions that need answering.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Internet, Social] The 14 Best Personal Productivity Tools
    It’s customizable—you can set it to block anything from a specific webpage to the entire Internet—and difficult to circumvent, to help keep you on track (though you can set up exceptions). Showcase reviews: Social Media Examiner (Productivity). Showcase reviews: Social Media Examiner (Tools). Social Media Examiner (Tools).
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Internet, Social] The Silent Marketing Roadblock – Choice
    Reduce Options Everywhere, Even in Social Media. The practice of offering too many choices isn’t limited to products; it’s also prevalent in other areas of marketing, such as social media. For example, most companies offer several different ways to share via social media. But does this negatively affect social shares?
  • CONTENTLY  |  FRIDAY, FEBRUARY 24, 2017
    [Internet, Social] Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
    Facebook, for example, completely commands its advertising platform, the News Feed: It owns all the data, the ad experience, and its untouchable social graph of 1.7 In ad tech, there’s Facebook and Google, and then there’s everyone else. Could the same thing happen to the martech industry ? Via Stratechery. Hey Google.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 23, 2017
    [Internet, Social] Using Link Targeting for Improved Inbox Personalization
    So far, the email world has survived being labeled as dead, the emergence of social media, the development of collaborative business tools like Slack, and continues to evolve as the marketing channel of choice for consumers all over the globe. Today, some retailers see up to a 70%+ saturation of mobile opens vs. desktop at -30% share.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 22, 2017
    [Internet, Social] Three ideas to end the social media poison
    Lesson: Meeting people in REAL LIFE, learning, and collaborating is the best way to get energized and get your mind out of the Internet black hole. Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. The future seems so uncertain. Choose wisely!
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Internet, Social] Buy domain names for all your pages, products, and services
    We at Gerris Corp have always done this for our Social Media New Releases (SMNRs) — instead of having some awful BIT.LY Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.” It’s short and dedicated to the one page.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Internet, Social] How to Create Evergreen Content with Lasting Engagement
    A good piece of evergreen content should drive website traffic, leads, social shares, and increase your search rankings for months or even years after the publish date. One day, the piece stops getting as much traffic and social media engagement. What Is Evergreen Content? Why Is It Important for SEO? Let’s go back to that pie crust.
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Internet, Social] 5 Smart Ways to Automate Your Marketing
    For starters, use social media post scheduling to free up your time. Computers gave us the Internet and all its wild opportunities. Need to do more with less? It’s a common challenge for marketers today. We’ve got limited budgets, limited time, limited staff – and yet our quarterly targets keep rising. No extra staff required. Attract.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Internet, Social] The 21 Best Content Curation Tools
    The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Social Media Today.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Internet, Social] Knowledge management in the age of social media
    Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. In other words, the social media world has expanded rapidly in the past few years. Social media trends. The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Internet, Social] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    VR will have a more profound impact on the world than the internet. We’re streaming information about our life, bodies, consumption habits, friends, families, travels, relationships and more that will greatly please the Internet overlords. People are tired of social media scrutiny and bullying. By Mark Schaefer.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Internet, Social] How to Become a Household Name
    Today, YouTube has more than 1 billion users worldwide, and it accounts for more than 15% of all internet traffic globally. A healthy blend of advertising on social media platforms, search engines, and print publications could help generate more interest and recognition of your brand. “Google it.” “Can Can you pass me some Kleenex?” “Let’s
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [Internet, Social] Infographic: How Event Marketing Can Boost Your Content Strategy
    Internet users are bombarded with ads on almost every app, website, and social platform. You might partner with online influencers, use Facebook ads to target local consumers, or showcase user-generated content on your social pages and website. Say you want to establish your company’s expertise in B2B software.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Internet, Social] How to Run a Successful Webinar from Beginning to End
    Email and organic social are two of the most effective channels for webinar promotion. Social media posts are a great way to drive last minute registrations in particular. You might also want to utilize other channels like paid social and your company blog. Plan Your Content. Promote Across Channels. Prepare and Go Live.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 15, 2017
    [Internet, Social] 10 Amazing Interactive Videos
    Cisco predicts that 80% of all internet traffic will be streaming video content by 2019. In collaboration with the National Film Board of Canada, The Guardian created this interactive video to encourage viewers to consider how the information revolution affects us personally, socially, and morally. Oracle. Jeff Buckley. Vidyard. Usher.
  • CONTENTLY  |  TUESDAY, FEBRUARY 14, 2017
    [Internet, Social] Weekend Update: Should You Publish Every Day?
    “I think that really saved the magazine,” said Tracy Schmidt, director of social media at Crain Communications and an independent social media consultant, who worked at Time during the change. ” The way people interact with media and social media today affects publishing schedules. on Saturdays and Sundays.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Internet, Social] The future of Twitter is as a protected essential public utility
    It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTubeCA: Twitter isn’t going anywhere.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2017
    [Internet, Social] Surprise! It’s not about passion. Five lessons on building a huge personal brand
    This truth flies in the face of a lot of the Internet culture about “the hustle” and constant self-promotion every day, everywhere. The internet is just beginning. By Mark Schaefer. At the end of this post, you can download a chapter for free! You will learn a TON from reading my book. In the beginning. Endurance is rare.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Internet, Social] Be Mine: A Brief History of Valentine's Day Marketing
    Source: Internet Archive. It became traditional, according to HISTORY.com , “for friends and lovers of all social classes to exchange small tokens of affection or handwritten notes.” When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. And, there was the chocolate -- so, so much chocolate.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 13, 2017
    [Internet, Social] 4 tips to improve your YouTube channel
    If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. That rule is that volume wins. Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Pique your customer’s interest. Support customer research.
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Internet, Social] What’s Holding Your Organization Back, and 4 Other Stories You Should Read
    Back when the internet was first taking hold, opinions on how it would affect society were mixed. Some people thought the internet would bring about a kind of utopia of free information and easy communication (see: most of Silicon Valley). As this BuzzFeed article gets at, the social internet is a double-edged sword.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Internet, Social] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    China Internet Watch data shows 53.3 To understand more about WeChat, check out my previous post that provides an overview of the WeChat platform and other popular social media apps in China. percent Internet users unsubscribe to WeChat Official Accounts because of poor content, and 57.9 That represents an increase of 43.3
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Internet, Social] Interesting content marketing trends to watch for in 2017
    Additionally, images offer a huge impact on social sites like Twitter , Facebook , and Instagram. Influencer marketing is the act of leveraging individuals or brands in your space to share your content or mention your brand to their following via social media, website, or other mediums. Document the concept. Mobile technology.
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 9, 2017
    [Internet, Social] Blockchain-based digital tokens: the new brand logo?
    A brief primer on tokens and “fat protocols” We’re all comfortable using the Internet. An infinity of subcultures outside the mainstream now blossoms on the Internet — vegans, body modifiers, CrossFitters, Wiccans, DIYers, Pinners, and support groups of all forms. Previously, he was VP of marketing at Sprinklr. Maybe.”
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Internet, Social] Your 2017 Resource Guide to Digital Marketing Conferences
    Check out a few resources that may help: Social Media Upcoming Events. Affiliate and Internet Marketing Conferences. Internet Marketing Conference Calendar by BruceClay.com. Visit its website and social profiles, join any groups on LinkedIn, and follow Twitter lists and other online areas ripe with information.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 8, 2017
    [Internet, Social] How to Build a Successful Content Marketing Campaign
    The internet is changing the way our brains work , and the way we live our lives. Internet users are bombarded with endless marketing messages each day. You’re likely to find some of this information about your audience and the specific people to target on your social media channels. Here are six steps to help you on your way.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Internet, Social] How B2B Marketers Are Finding Value in Social Media [Interview]
    Social media marketing continues to play a critical role in how marketers connect with their target audience. The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. From this survey, no, we did not. Twitter, Instagram). “I
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Internet, Social] The 24 Best Email Marketing Tools
    But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising. Include photos, social media account icons, badges, and more. Social Media Today. 1) AWeber. Google Review Count: 446. 6) mailVU.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Internet, Social] Fake News Might Kill the Future of Native Advertising
    A while back, I read an Atlantic article about social anxiety app Joyable that seemed too favorable to be objective. The internet and new marketing technology tools have given rise to a host of advertising formats, including the now-ubiquitous native ads. Fake news isn’t just bad for social media platforms or for publishers.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Internet, Social] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    Once upon a time, back in 2005, there lived on the internet a website called YouTube. It's the internet, and it allows for progressive changes to design, product, and the way they're marketed. Today: Current model: " The world’s leading Internet television network. ". Social Impact. In 2005, YouTube was a dating site.
  • BIZNOLOGY  |  TUESDAY, JANUARY 31, 2017
    [Internet, Social] PSA: your virtual online friends are part of your family
    So, no social media check ins, no Facebook Live , no Twitter , and no YouTube vlogging. See all the folks in your personal, business, brand, and employee social media profiles your community. I recently spent a ten-day stint in Alexandria Hospital. Amazing docs, nurses and techs. With books, magazines, and puzzles. People love you.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2017
    [Internet, Social] A Brief History of Productivity: How Getting Stuff Done Became an Industry
    Source: United Nations Department of International Economic and Social Affairs. It was starting to converge with the Internet of Things -- the technology that allowed things in the home, for example, to be controlled digitally and remotely -- and continued to replace manual, human steps with intelligent machine operation. Pre-1800s.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Internet, Social] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time. Experiment with social media polls and ask for engagement from your followers. The Current State of Content Marketing. What's a marketer to do? Video.
  • BIZNOLOGY  |  THURSDAY, JANUARY 26, 2017
    [Internet, Social] 5 reasons B2B firms should invest in social media
    Over the last ten years, there has been a profound change in the way business people make buying decisions, and social media is at the heart of this. In most B2B industries today buyers will check providers out on social media as part of their decision-making process. Establishing a professional presence. Expanding brand awareness.
  • CLOUD POTENTIAL  |  WEDNESDAY, JANUARY 25, 2017
    [Internet, Social] The Shocking Truth About Online Marketing
    Or, perhaps I should say, more accurately, the internet itself – in its current “mobile is eating the world” state – is now in charge of our message. Because the market for your products and services is moving along without you, at internet speed. It’s just not possible. I can no longer stay silent on this whole subject.
  • KAPOST  |  WEDNESDAY, JANUARY 25, 2017
    [Internet, Social] Writing Tips for B2B Content to Break the “Will They Engage?” Barrier
    Tip #3: Develop Buyer Personas Based on Clear Social and Web Analytics Data, then Match that to Sales Numbers. The truth is that anyone with access to the internet can find the same information a million ways, and will gravitate towards what they prefer. Sets an organization apart from the competition in meaningful ways. Yes, gamify.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Internet, Social] 30 SEO Best Practices for B2B Organizations in 2017
    A good place to start is by looking at how many people actually link to your pages and/or share them on social media. If your existing pages aren’t acquiring links or social shares, take a look at competitive search results around the terms that your pages are ranking for. Remember: Social Media Matters. Enjoy! Derek Edmond.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 24, 2017
    [Internet, Social] More Sales Less Time
    In my opinion it is the essence first that in today’s crazy busy sales world, there are many distractions (CRM/Social Media/Internet, sales calls….) More Sales/Less Time. -A A book review-. If want to exceed your sales goals this year-read this book…. I am not sure how some people do it? So what’s the meat in this book? Make it Easier.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 24, 2017
    [Internet, Social] Empathetic Marketing: How To Connect With Your Customers
    Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. That’s what I think we all tend to do in the social world; that we express to the connections we have. Have you made empathetic marketing part of your strategy in 2017? If not, you should. Why is that?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 24, 2017
    [Internet, Social] 4 Secret Weapons for Sales Enablement
    Video now accounts for 74% of all internet traffic , and 59% of executives would rather watch a video on a product than read text. These are ideal for salespeople to pepper into email or social outreach because watching video is a passive activity. Other than buy a thesaurus, that is. But this one is different. The best way to do that?
  • PUREB2B  |  MONDAY, JANUARY 23, 2017
    [Internet, Social] 10 Brands Show Us How Email Marketing is Done
    The wording is immensely conversational, more like a direct message on social media than a formal business communication. Many of their posts have become some of the internet’s most prized gems. An essential aspect of nurturing new sales leads is email marketing. Drift – Break The Ordinary. Image Source: Drift ). What to Takeaway.
  • BIZNOLOGY  |  MONDAY, JANUARY 23, 2017
    [Internet, Social] How a brand audit could revitalize the Democratic party
    Democrats have always prided themselves as the “party of the people,” attracting immigrants, blue-collar workers, women, minorities, and generally “people in need,” and take a more liberal stand on social issues. Maybe it should re-brand itself? America’s two-party system has a long history. like a Justin Trudeau-type of personality).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 23, 2017
    [Internet, Social] The greatest content marketing case study in history
    B2B and social media Case studies Communty-building Content Marketing corporate communications economics of social media Internet marketing Marketing best practices Social Media best practices visual communication YouTube and video b2b social media case studies case studies general electric mark schaefer social media best practices
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Internet, Social] Where Do Bots Come From? A Brief History
    Bots are one form of artificial intelligence (AI), which my colleague Mimi An explains brilliantly -- it’s “technology that can do things humans can uniquely do, whether it’s talk, see, learn, socialize, and reason.” In one episode, Clarissa was required to write a poem for school, but lacked the skills or motivation to carry it out. ELIZA.
  • CHIEFMARTECH  |  MONDAY, JANUARY 23, 2017
    [Internet, Social] Blockchain marketing: how the technology behind Bitcoin could change marketing
    ” Then they heard about the “Internet.” Then, it was “social media.” Finally, the Internet of Things requires it. The volume of transactions demands an “Internet-friendly” way of making payments. The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Internet, Social] 11 Soundless Videos We Love (And Why)
    We’ve rounded up some of the best videos from around the internet that you don’t need volume to consume, along with reasons why they’re so great that you can use in your own video content strategy -- no headphones required. Social media platforms have constraints that force marketers to get creative in order to attract attention.
  • TONY ZAMBITO  |  SUNDAY, JANUARY 22, 2017
    [Internet, Social] Rethinking Buyer Personas In An Era Of Digital Transformation
    Altering and reorganizing how people and businesses work, compete, create value, socialize, interact, and ultimately earn profits. Since the arrival of the Internet, B2C digital development has served as a forerunner for B2B. by Louis Prado. In the past five years, we have seen exponential disruption each year in multiple markets.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Internet, Social] The 26 Best All-in-One SEO Tool Suites
    Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media. Majestic also has a nice range of other tools like Social Explorer to help you find the most influential Twitter accounts in a niche.” — Robbie Richards. Showcase reviews: Social Media Today, MarketingLand, Inc.,
  • CONTENTLY  |  WEDNESDAY, JANUARY 18, 2017
    [Internet, Social] Infographic: How Boomers and Millennials Use UGC Differently
    Instead, I behaved like an older Internet user, consuming online video while I consumed my food, rather than sharing the experience. Social demographics Millennials social media user generated contentI’m technically a millennial, but I don’t always act like one. That’s millennial behavior. Sorry, Generation X.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 18, 2017
    [Internet, Social] The fake news lesson for marketers: You will be a victim
    It hadn’t kept its ear close enough to the ground in social channels to pick up on early evidence of concern. And it resolved to become a leader in social media engagement in its industry. Have people active and engaged in major social media channels. Just ask Procter & Gamble (P&G). More detail about the crisis is here.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Internet, Social] How to Detox From Social Media Without Deleting Your Account
    If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. The average user spends almost two hours per day on social media, and it’s safe to assume digital marketers spend even more time than that. How Excessive Social Media Activity Can Affect Your Health.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 17, 2017
    [Internet, Social] Ad Blocking Is Not the Problem, It’s the Symptom
    Doomsday predictions announced the end of advertising— and the internet — as we know it. In a nutshell, users cannot click the X fast enough, and they dread the day their favorite social app will be pressured to monetize with advertisers (which is inevitable for most). In other words, São Paulo was a victim of ad blocking.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Internet, Social] What We Learned From Our First Year on Medium
    According to 2016 research from eMarketer , 86% of time spent on mobile devices is spent in apps rather than internet browsers. This makes Medium an inherently social platform where opinion pieces, personal accounts, or reaction posts often have a stronger performance than on our home blog. That planet is your website. Here we go.
  • CHIEFMARTECH  |  MONDAY, JANUARY 16, 2017
    [Internet, Social] A brief introduction to network science math in marketing
    The field of network science , which is rooted in statistical physics and graph theory , has emerged in recent years to help us understand how complex networks such as the internet form and evolve over time. domains, websites, social influencers), the more likely it is that a newcomer to the network will want to link to it.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Internet, Social] How Publishers Develop and Monetize Audiences with Digital Marketing
    Gates’s essay was filled with bold predictions, but one thing was already clear–the internet was ushering in a new era of content creation. If paid audiences are only shrinking , can Gate’s very first prediction that the “real money on the internet” would be in content hold true? Author: Hally Pinaud “Content is King.”.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 16, 2017
    [Internet, Social] 8 Ways to Increase Traffic to Your Business Blog
    With so much content on the internet, you’ll need tactics much more creative than social media to […]. Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic. If you’re in this situation, it’s time to start thinking outside the box.
  • CONTENTLY  |  FRIDAY, JANUARY 13, 2017
    [Internet, Social] ‘The iPhone Turns Ten,’ and 4 Other Stories You Should Read
    But when you look at the history of the internet’s disruption as a whole, it’s hard to say its legacy is anything but mixed. Is it the job of a technological device to solve today’s biggest social rifts? Selected by Joe Lazauskas, editor-in-chief. But here’s the thing: This dossier isn’t “fake news.”
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