• EMAGINE B2B BLOG  |  THURSDAY, JANUARY 29, 2015
    [Internet, Social] Marketing Lessons From The Super Bowl: 4 Ways To Win The Digital Game
    During commercials, advertisers are already tracking viewers on social media and reacting to their feedback. On the Internet, marketers need to do the same. 'Ahhh, it’s our favorite time of the year – Super Bowl time! Oh, and let’s not forget about the main attraction – the commercials! Do you know what that means? You fumbled.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Internet, Social] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
    Some items to consider: Promotion strategies: You need a good blend of email, social, and public relation tactics to generate the highest number of attendees. Another option is to place a print ad in a conference magazine such as Internet Retailer Magazine or AdAge. First determine the goals for hosting the event. Who will you invite?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 29, 2015
    [Internet, Social] 3 Lessons Spammers Taught Me About Marketing to Strangers
    Please share it on your social media channels.”. Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. Please share it on your social media channels.” 'By Mars Dorian, {grow} Contributing Columnist. get lots of spam mail. But what do those spam trolls want? Um, say what? The challenge?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 28, 2015
    [Internet, Social] 6 Things Your Website Still Must Have To Get Found Online
    If your website’s content is getting linked to by other authoritative (non-spammy) sites and is being shared on social media, your search results will improve. More than half of all Internet searches are now on mobile devices. Have you noticed there are a shrinking number of search engine optimization (SEO) firms these days?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 28, 2015
    [Internet, Social] Under-used social media platforms (and more)
    Under-used social media platforms — Mark tried an experiment that increased his page views by more than 10X. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JANUARY 27, 2015
    [Internet, Social] Research Integrity: The Achilles Heel of Content Marketing
    Research integrity was an issue long before the internet became the platform for content marketing. 'The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this marketer has been guilty of that sin. And over the years we’ve lost work as a result.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Internet, Social] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    We need to look beyond corporate social responsibility to analyze how the social impact plays out. Networks are powerful, as we’re seeing in the rise of the social web. Digital doesn’t necessarily mean social; social has just been the DNA of how we do things. So let’s flash back to 2005 for a moment. It grew fast.
  • BIZNOLOGY  |  TUESDAY, JANUARY 27, 2015
    [Internet, Social] Getting lithe with a little help from my FitBit friends
    have known Beth Kanter , the Godmother of Social Media, since the early 90s. We have never really kept in touch but we kept tabs on each other through social media. 'I was an early adopter of FitBit devices:  Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. And it’s magnificent. FitBit Has a Posse. Until now.
  • BLOG MY CALLS  |  MONDAY, JANUARY 26, 2015
    [Internet, Social] How Your Reputation Influences Your Marketing Objectives
    single negative review or piece of content on the Internet has the potential to reach a broad audience and have a profound impact on the reputation of your company. 'Even the most smashingly effective marketing campaigns will not produce the desired results if your company standing falls short. The Nature of Online Content. Be Consistent.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Internet, Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Enabled by the Internet, prospects and customers are taking control of the buying process and revealing far. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Internet, Social] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    4) "KPCB 2014 Internet Trends," Kleiner Perkins Caufield & Byers. Mary Meeker''s report on the latest internet trends is one of the most hotly anticipated data reports of the year. KPCB Internet trends 2014 from. 8) "10 Ways to Win the Internets," Upworthy. Upworthy: 10 Ways To Win The Internets from. Upworthy.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 22, 2015
    [Internet, Social] Is Email Marketing Really Dead?
    Just as the Internet as taken place of face-to-face meetings, and email has taken over phone conversations, text messaging is becoming the quickest and easiest way to communicate (some even believe messaging services are taking over social media). 'I often get asked whether or not I believe email marketing is really dead. email
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 21, 2015
    [Internet, Social] 2015 Resolution Series: Professional Development
    Working behind a computer screen, it’s sometimes easy to forget there is a whole world out there, beyond the Internet. Three days of sessions in SEO, social media, community building, content marketing, brand development, CRO, analytics, and more. Social Media Week - Dates and City Vary. Blogs. Marketing Land. The Moz Blog.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 21, 2015
    [Internet, Social] Why transparency is essential for building corporate brand trust
    Yes, businesses are trying to develop and promote more their “corporate social responsibility” (CSR) initiatives, but these will never win over customers unless the details and results are transparent enough to re-build a trustful relationship. To use social media more effectively (i.e. Not anymore. For example: • Retail 90%.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 21, 2015
    [Internet, Social] The Anatomy Of A Great SlideShare Deck
    Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Anatomy Of A Great SlideShare Deck by Ann Smarty - Maximize Social Business.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Internet, Social] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    'To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. Social media has transformed how people interact with each other. Social media is always changing and improving.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 20, 2015
    [Internet, Social] 5 B2B Social Media Lessons Cisco Learned in 2014
    At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. Social analytics are mission critical. Graphics and videos drive more social engagement. Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Internet, Social] The state of the nation on SEO, content strategy and earned media
    There’s not much sharing going on without content on the social web. I few years ago social media was small and quiet. In combination with planned content, we’re also going to monitor social media, we’re going to monitor engagement metrics, to see if there are insights that will surface. Can you scale?
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 19, 2015
    [Internet, Social] Six Ideas for Getting Your Social Media Off the Ground
    The Hand-Wringers, worried about someone uploading all The Big Secrets to the scary internet, had turned their attention instead to encrypting flash drives and banning the use of adjectives, and probably assume that Patty will become the Dolores of Social and keep it all to herself. Stop assuming this is actually new. Yes, them.
  • BIZNOLOGY  |  FRIDAY, JANUARY 16, 2015
    [Internet, Social] 9 ways to reboot your digital marketing for the new year
    Review all of the content and images you’re using on your social media profiles and website. Social media. Review all your social media accounts. Reputation check – Review media clips and search engine results to understand what is being said about you and your business across the Internet. 'I love January. Website.
  • BIZNOLOGY  |  THURSDAY, JANUARY 15, 2015
    [Internet, Social] Why transparency is essential for building corporate brand trust
    Yes, businesses are trying to develop and promote more their “corporate social responsibility” (CSR) initiatives, but these will never win over customers unless the details and results are transparent enough to re-build a trustful relationship. To use social media more effectively (i.e. Not anymore. For example: Retail 90%.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Internet, Social] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    Pew Internet Research study found that 61% of Facebook users have voluntarily taken a break from using the site for a period of several weeks or more. Much less socially awkward than actually unfriending them, hiding someone’s posts will remove their updates from your Facebook newsfeed, so you see more posts from the people you do like.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Internet, Social] 15 Important Ways to Use Case Studies in Your Marketing
    Nowadays, 9 out of 10 people are looking at online product reviews, posts on social networks, and so on before making a purchasing decision. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. On Your Website.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 14, 2015
    [Internet, Social] Content Marketing Gone Wrong: 4 Deadly Strategies To Avoid
    You must distribute your content through various channels like social media, email blasts and newsletters. The Internet is chock full of fluff and useless information. 'By now, every digital marketer should know how important content is not only for their website, but for their marketing efforts as a whole. Wrong. Write about it!
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Internet, Social] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    By the time I left, I had been VP of Operations and VP of Marketing for a consumer internet company that had raised $100+M in VC money in 2000. also created a lot of content (blog articles), ran parts of social media, ran events (exhibiting and hosting). What did they do there? What did they like and not like? Follow @AaronGoldman.
  • VIDYARD  |  WEDNESDAY, JANUARY 14, 2015
    [Internet, Social] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
    And with Cisco reporting that video will represent 79 percent of all Internet traffic by 2018, all signs indicate that the market will continue to grow rapidly. 'With Vidyard, Video becomes an Active Tool for Lead Generation, Qualification, Customer Insight and Revenue Growth. The Play Button is the Most Compelling Call-to-Action on the Web.
  • SAZBEAN  |  TUESDAY, JANUARY 13, 2015
    [Internet, Social] Rules for Creating an Engaging Corporate Video
    Budget properly with a line item for Internet linkage to drive sales and brand reputation. One way of creating a natural video that promotes your positive corporate culture is by highlighting social responsibility in your organization. Content content strategy corporate video digital strategy social media strategy
  • LEADERSHIP  |  TUESDAY, JANUARY 13, 2015
    [Internet, Social] CMO Spotlight: 5 Questions B2B Marketers Should Ask
    The historic shift in power into the hands of the buyer is one of the most significant changes in the marketing landscape brought about by the Internet. It happens when social chatter takes place on channels you have no control over. 'CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM. That’s very interesting.
  • HINGE MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Internet, Social] The Road to Revenue, Part 4: How to Start Marketing your Expertise
    'We’ve discussed how professional services buyers are turning to the Internet for expertise , why business development insights (or expertise) are so critical to their firms , and how content marketing can help you share your knowledge and generate leads. Is it being shared on social media? Is the content original or syndicated?
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Internet, Social] You’re doing a terrible job with search and social
    To turn it from being optimized for spiders and bots to being optimized for the real people, the real visitors, the real social and search engine hand off that is more essential these days when it comes to Google remaining on top in the competitive legal space. Social Media is an Afterthought. Positive Social Shares/Mentions.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Internet, Social] 10 of the Most Successful B2B Blog Post Themes
    2.) “Best of” Social Media Lists. Why this theme is effective : Data shows that 84% of B2B marketers use social media in some form. However, from our experience, some manage their social media presence better than others. 44+ Mobile Marketing Statistics for the B2B Internet Marketer. 'Read, write, review.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 13, 2015
    [Internet, Social] A story of Internet haters, trolls and malcontents
    It was time for us to reflect on the great two-edged sword we all face on the Internet: the historically important opportunity to publish and be heard, and the vulnerability we face to be skewered without compassion … or facts. Overall, the Internet is a good place. Overall, the Internet is a good place.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 12, 2015
    [Internet, Social] How Content Curation Can Drive Traffic
    Over the last 18 months we have seen content curation evolving…perhaps maturing to the point where, in 2015, it will […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation
  • HINGE MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Internet, Social] Understanding Your B2B Website: 10 Key Terms to Know
    Before Googling, researching social media profiles, or asking a colleague, buyers will go to your website to begin learning if your firm is the right fit. IP Address – Internet Protocol Address. participating in a computer network that uses the Internet for communication. Who are your key website audiences? Websites
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 8, 2015
    [Internet, Social] 4 Social Posts That Can Captivate Any Audience
    'Social media posts might be short and sweet, but you need to go beyond the basic promotional message to standout in the jungle of posts, tweets and pins. This dynamic husband and wife duo are known for their unique brand of photography and it spills into their social media marketing. Social media love. Knowledge. Real moments.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 8, 2015
    [Internet, Social] Quiz Mania: Why We Love Taking and Sharing Quizzes
    This is a major reason you’re seeing them all over your social networks. She goes on to add that people have always loved quizzes, but in the pre-social media days, we primarily took them for ourselves. Car Throttle, “the Internet’s car community,” posted a quiz titled, “Are you a true gear head?” Brief History. million times.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Internet, Social] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    David Murdico : David is the Executive Creative Director and Managing Partner at Supercool Creative, a digital creative agency specializing in big ideas, social media marketing, interactive and online video production. Unruly : A blog that focuses mainly on short form video and using social to improve video effectiveness. You do!
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 7, 2015
    [Internet, Social] The Internet of Everything is Here
    In the technology space, a lot of the hype in 2014 was around cloud computing, Apple’s new offerings, and the Internet of Things. The expansion of the Internet of Things is part of the growth of the 3 rd technology platform which includes: mobile, social, and big data. It is the Star Trek replicator made real.
  • HINGE MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Internet, Social] 4 New Year’s Resolutions for Your A/E/C Marketing Plan
    Research shows LinkedIn is the number one social media platform for professional services firms, making it even more important to maintain than your Facebook or Twitter profiles. Our research has shown that 60% of buyers check out professional service firms on social media before buying, so an up-to-date profile isessential.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Internet, Social] Engage or Die: John Hagel of Deloitte on The Next Era of Marketing
    Part of it is the technology–the evolution of the Internet, digital, mobile and so on. John Hagel: Technology is a key catalyst for these changes, so marketers are going to have to become more and more focused on the Internet to connect and build relationships. And I have to say, I’m truly excited for 2015. The three I’s….
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Internet, Social] 2015 is the Year of Message Boards and Forums
    'In the beginning, the Internet was populated by an infinite number of ad hoc communities. Who trusts the Internet? If you or your community are at the verge of leaving the Internet entirely, don’t. We live in a post-Snowden world. Who trusts Facebook? We live in a world rife with cyber-bullying. Take control of your fate.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 6, 2015
    [Internet, Social] 4 Tricks To Master The Magic Of Modern Lead Generation
    Buyers can turn to the Internet to get nearly all the information they need before they have to “deal” with salespeople. This is where things like keyword research and blogging come into play, as well as using social media to help spread your content’s reach. And from their behavior observed at conferences, social media, etc.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Internet, Social] 27 (of the) Best Social PR Guides and Tips of 2014
    'In few professions has the emergence of social media been such a double-edged sword as public relations. On the other, given their skills in relationship-building and content development, PR professionals (should at least) have a natural knack for social media success. by Social PR Chat. by Social PR Chat. Read it again.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Internet, Social] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    According to the Asia Pacific Digital Factbook , more than 40% of the world’s internet users are located in Asia Pacific. Internet speeds are increasing, online shopping is expanding, and photo and video sharing are booming. B2B Marketing Mobile Marketing Social Media Marketing billion messages (!) sent each day.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 5, 2015
    [Internet, Social] 5 Tips for Creating a Killer Call-to-Action
    The same goes for paid search and social media: as marketers, we have a thousand different moving pieces that make up our overall strategy. Remember that you’re addressing people, not some faceless Internet audience. 'Marketers spend a lot of time focusing on creating awesome content—as they should. And that’s completely accurate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 4, 2015
    [Internet, Social] Beyond Content Shock: The defining trend of 2015 is Content Ignition
    We are certainly a conversational company with passionate fans and we have worked hard to engage and build a social media audience to the point where we have 13,000 fans on Facebook. Customers turning to new social media channels. Customers turning to new social media channels. Can you help us? William B. It simply is. Ignite.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Internet, Social] 15 Business Stats for Starting 2015 Off Strong
    Internet advertising will make up 25% of the entire ad market in 2015. Social Fresh). By 2017, online video will make up nearly 70% of consumer Internet traffic. Social Media B2B). Also from Social Media B2B’s 2015 B2B Content Marketing Report, 86% of B2B marketers are using content marketing. eMarketer). Cisco).
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Internet, Social] 56 Reasons Why Content Marketing Works
    'By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition. Visual, relevant, and social content builds brand engagement. The Claim: Social media drives customer acquisition.
  • WRITTENT  |  FRIDAY, JANUARY 2, 2015
    [Internet, Social] Career Advice for Writers: How to Become a Copywriter
    The world of marketing and advertising has changed drastically over the last decade, due to the Internet and mobile technology. Alison : Free certificates in social media, eCommerce, and more! 'Image source. So, you’re thinking of a career as a professional copywriter. Use Your Education to Your Advantage. Well, that depends.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 31, 2014
    [Internet, Social] Exciting new tools for B2B prospecting
    Then, Leadspace scours the Internet, social networks, and scores of contact databases for look-alikes and immediately delivers prospect names, fresh contact information, and additional data about their professional activities. Social networks, especially LinkedIn, are rapidly becoming a source of marketing data.  Unionized? 
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 30, 2014
    [Internet, Social] Our Favorite Online Marketing Blog Posts and Articles of 2014
    BuzzSumo looked at the social share counts of 100 million articles to figure out what makes a piece more share-worthy. Infographic: The Optimal Length for Every Social Media Update. This article from Kevan Lee explains the optimal length for social media updates and other online marketing assets. From Casie Gillette.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Internet, Social] Build your brand (for free)
    I used to be a professional photographer back in the transition from pre-Web to the Internet Age and the shooters who refused to put their images online were always the the mediocre talent. My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 30, 2014
    [Internet, Social] Millennials Are Not Impressed With Your Content Marketing
    The good news is Gen Y is very open minded when it comes to native content, and will gladly share it with their social networks, as long as you don’t try to slip in a hard sell. great example of this is Internet Explorer’s Child of the 90s video  used to introduce its newest version. 'By NewsCred Contributor, Dawn Papandrea. study.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 30, 2014
    [Internet, Social] 5 Lessons from 5 Years of Online Business and Blogging
    'By Mars Dorian, {grow} Contributing Columnist After surviving a week of German Christmas with my fammy, (think white wurst overload coated with sweet mustard, served with potato salad), I went back to my reclusive cave (aka studio), pondered the beginning of the new year, and reviewed my long internet journey. Long-term planning is useless.
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Internet, Social] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. Social media. Even better, put these quotes into images using a platform like Canva and post them on social media. Each step is marked by a question.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 26, 2014
    [Internet, Social] 4 tips for generating more return business in any industry
    Social media managers can provide Facebook or Twitter cover graphics (which are easy to make with a tool like Canva!). Content Marketing Internet Marketing Public Relations business strategy email outreach public relations testimonial These individuals have already researched your brand and chosen to make a purchase. Reward Negativity.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 23, 2014
    [Internet, Social] The Interview as Sony False Flag Publicity Stunt
    Was Sony Pictures so envious of The Fappening that they, too, wanted to shove their collection of embarrassing corporate selfies onto the Internet in order to get the sort of attention in the news, online, and in the media that they were used to in their glory days? Barnum. ” – Brendan Behan. ” — Colin Quinn.
  • HUBSPOT  |  MONDAY, DECEMBER 22, 2014
    [Internet, Social] The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube
    The whole reason Jill created a YouTube account is because, as someone who coaches clients on inbound marketing all day every day, she considers it her civic duty to understand the various social channels. She didn''t particularly love writing, so video was her gateway into hands-on experience with inbound and social media marketing.
  • HUBSPOT  |  MONDAY, DECEMBER 22, 2014
    [Internet, Social] 4 Awesome Social Media Campaigns of 2014
    '2014 has been a big year — between “Let It Go,” Flappy Bird, and Kim K trying (and, thankfully, failing) to break the Internet, we’ve lived through some memorable moments. And because social media is so tied to our day-to-day lives, we’ve also lived through some memorable social media campaigns. Social Media Amazing.
  • HUBSPOT  |  MONDAY, DECEMBER 22, 2014
    [Internet, Social] The Single Best Way to Convert More in Your Next Busy Season (and 4 Tactics to Get Started)
    Unfortunately for users of the Internet everywhere, this is not a problem that technology has yet solved at scale. In short, users now expect to find lots of super hi-res images, videos, and useful (some say flashy) features like integrated reviews, live chat, and social media. The Biggest Opportunity? The Performance-Feature Bind.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 22, 2014
    [Internet, Social] 30 Social Media Statistics To Wrap Up 2014
    When it comes to social media, things move pretty fast. With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. Internet users between 18-50 have used Pinterest.
  • BIZNOLOGY  |  MONDAY, DECEMBER 22, 2014
    [Internet, Social] 37 facts on the future of Social Selling vs. Cold Calling
    Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. Here are 37 facts on the future of social selling vs. cold calling. SOCIAL SELLING. In fact, it’s the opposite.
  • MARKETING ACTION  |  MONDAY, DECEMBER 22, 2014
    [Internet, Social] What’s the Word? New Additions to the Digital Marketing Glossary
    Social media: Advertisers on Twitter can use geotargeting to deliver promoted tweets tailored to regional audiences, and Facebook marketers can use location criteria for promoted posts as well as Facebook ads. Social Selling. According to Forbes , social selling is one of the hottest buzzwords in today’s technology market.
  • HUBSPOT  |  SUNDAY, DECEMBER 21, 2014
    [Internet, Social] Out of Ideas? 8 Great Places to Find Inspiration on the Internet
    There are some great social media marketing, advertising, SEO, SEM, and online marketing communities in there, along with more general groups like the " Get motivated! While the internet memes and insider references can be irritating at best (and downright weird at worst), there is no denying how funny it is. subreddit. 2) TED Talks.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 19, 2014
    [Internet, Social] Facebook Introduces New Search Feature – Should Google Be Worried?
    Privacy settings may inhibit a robust social search experience for Facebook. Because users can’t search the entire platform like Twitter , or the entire Internet like Google, it’s hard to imagine any real volume of search migrating to Facebook in the short term. Social Media Facebook google Search social networking
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 19, 2014
    [Internet, Social] Content Marketing Trend: “Micro-Content”
    Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing  content on social media sites. “You Vine and GrapeStory.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Internet, Social] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    As it turned out, another internet user had purchased the image from the stock photography service and uploaded it to a photo-sharing website under a Creative Commons license. At HubSpot, we constantly try to accompany any links we share on Facebook with visuals, but as our social media manager can attest, it''s not easy.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Internet, Social] An Overview of the Major Google Algorithm Updates of 2014
    Mueller also cited some of Google''s eye tracking research , which found that social annotations like author photos completely changed the way users looked at search results. They cited this change as part of a broader effort to make the internet a safer place. but that doesn''t mean we don''t miss one every now and then. Panda 4.0:
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Internet, Social] Search success hinges on site speed
    Search Engine Marketing Search Engine Optimization Search Marketing Associated Press Bing Firefox Google Google Chrome Google Search internet Web browser Web search engine Yahoo If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. Good luck!
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 16, 2014
    [Internet, Social] How To Build Your Following On SlideShare
    However it’s not just a social media network – it’s also a great asset […]. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience in search and social media marketing. Author information. Ann Smarty. Ann Smarty.
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Internet, Social] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    For instance, with the current magnitude of social media and its potential for influence, blogs and Twitter have increased in popularity and power in the B2B sphere. According to Social Media B2B , companies that blog generate 67% more leads per month than those that don’t. B2B Marketing Social media Content marketing Technology
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Internet, Social] CMO Leadership and B2B Lead Generation Lessons in 2014
    Make “the intelligent connection of people, processes, data and things” Blair Christie, SVP and CMO of Cisco says marketers should really take advantage of the Internet of Everything (IoE). How Social Marketing Has Changed B2B Demand Generation. 'At the start of this year, we started the monthly CMO Spotlight Series.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Internet, Social] FIOS is still the very best internet connection
    'Jeff Ogden of Find New Customer s recently tested internet speed using the popular tool, www,speedtest.net, which is the way he measured speed while hosting Marketing Made Simple TV. Verizon FIOS is the best internet service anywhere and I sure miss it a lot. We love comments (Not SPAM please) and those who share on social media.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Internet, Social] Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014
    cause of frustration or dissatisfaction regarded as trivial, and arising only as a result of the economic and social privilege, access to technology, etc., one taken with a smartphone or webcam and shared via social media. To have a spoken conversation over the Internet using Skype software, freq. Baked potato? Really?). TP, n.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Internet, Social] Internet video killed the TV star. The rise of YouTube for B2B advertising
    As the second largest search engine on the Internet and with three billion new videos uploaded every month, businesses are beginning to come around to the opportunities available to reach their audiences through advertising on YouTube. B2B Marketing Social media Content marketing Communities of millions and brand new stars.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Internet, Social] Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
    To learn more about digital ad fraud and how it affects marketers and agencies, we spoke to a leading digital strategy and social media marketing expert Dr. Augustine Fou , who earned his PhD from MIT and founded Marketing Science Consulting Group in New York City over 14 years ago. How exactly are they doing this? How Impression Fraud Works.
  • SAZBEAN  |  THURSDAY, DECEMBER 11, 2014
    [Internet, Social] How to Utilize Mind Maps to Enhance Your Inbound Marketing
    Dating back to a third century BC philosopher named Porphyry of Tyre , mind mapping is now being successfully utilized online to open new doors to our internet audience. There are even mind maps available on the internet that show you how to mind map. She is a technology enthusiast who loves social media. Bubble.us Marketing
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 10, 2014
    [Internet, Social] The # 1 Reason B2B Marketing Fails (Hint: It’s Not Tactical)
    It’s what gets them on the Internet searching for solutions. This is why social media is so essential. Your customers testimonials and recommendations (likes and shares on social media) are some of the most effective forms of marketing today. 'Content marketing. Digital marketing. Inbound marketing. Outbound marketing.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Internet, Social] 18 Unexpected Formulas to Increase Website Conversions
    When you start thinking about how you can get traffic that''s generated by search to your site, you can store that traffic to generate leads and then use email and social media and content to get people back to the site. Don''t Send Your Store-Bought Traffic to Social Networks. You want to be building that social media network.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Internet, Social] Top Trends in A/E/C Marketing for 2015
    One component is close monitoring of marketing performance data, including web analytics, email analytics, and social analytics. By understanding why certain blog posts, email campaigns, or social shares perform well and why others falter, you can adjust course and improve your marketing success. Social engagement.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Internet, Social] Your competitors are doing SEO
    Finally, every consultant is harping on the importance of social signals in the form of an engaged and engaging social media campaign (and site integration) as well. 'Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s
  • WEBBIQUITY  |  TUESDAY, DECEMBER 9, 2014
    [Internet, Social] How to Use Reddit to Boost Your Marketing through the Roof
    Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. Social Media Marketing content curation Content Marketing guest posts Reddit Scott Masson 'Guest post by Scott Masson. What is Reddit and How Does it Work?
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 9, 2014
    [Internet, Social] What part of selling is the “Human Factor?”
    'I know everyone is so focused on social media and content creation, but that’s only the beginning of the sales cycle. When people identify themselves, who makes the sale – the internet or a person?  Marketing Tips Social Marketing Traditional Marketing daniel pink sales techniques selling tips to sell is human
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 9, 2014
    [Internet, Social] How to make a living on Vine
    He wanted to ask me some questions about the future of the Internet, so I invited him to have a Skype chat. In just a few months, you have become an Internet star. And of course I started making money, not only with Vine, but also Twitter, Instagram and Facebook, because as Vine grew, my other social networks grew too. and then.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Internet, Social] A Beginner's Guide to Creating Visual Content [Free Ebook]
    In 2011, there were over one trillion pages on the internet. We have multiple inboxes overflowing with email, several social networks flooded with real time updates, and one or more mobile devices buzzing and beeping with even more messages. 'We live in an age of information overload. 1,000,000,000,000! Click to Tweet : Check this out!
  • MARKETING ACTION  |  TUESDAY, DECEMBER 9, 2014
    [Internet, Social] Critical Rules for SEO Success in 2015
    study by Outbrain shows that search is the #1 driver of traffic to content sites , beating social media by more than 300%. Your goal is to be the best possible page on the Internet for your target keyword. Perhaps they give you a shout-out in social media and link to one of your pages. Social media. Do Your Homework.
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Internet, Social] Three Stats Marketers Need to Know When Thinking About Smartphones
    You can’t argue with numbers like those, after all: consumers are using their phones for the email, social media, and all other things Internet…but they’re also using them as phones. 'Recently we created an infographic demonstrating the role smartphones have played in transforming retail. Call Routing Virtual Call Center
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Internet, Social] The Stories You Meant to Read This Week, Summarized
    'If you''re anything like me, you wake up in the morning and immediately start reading your email and social feeds. With that in mind, here are some of the top interesting/cool/funny stories that graced my social feeds, IMs, email, etc. I know it''s not good for me, but whatever -- it''s just what I do in the morning.). My point?
  • WRITTENT  |  FRIDAY, DECEMBER 5, 2014
    [Internet, Social] 11 Things to Look for in Freelance Writers
    Here are eleven things to look for when scouring the Internet for writers. Look for an active social presence and guest posts on authority websites. 'Image source. Freelance writers can make or break your business. Hire the right ones and your traffic, leads, and conversions could skyrocket, while you save time and money. Image source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 5, 2014
    [Internet, Social] A stunningly simple path to creative business presentations
    It does not support Internet Explorer. 3) It could also be a useful tool to whip up quick graphics for your blog, website and other social media initiatives without the hassle and cost of the graphic approval process. It does not support Internet Explorer. No more time-consuming hunts for relevant images! It’s free!
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Internet, Social] 20 Social Media Terms for Non-Digital Natives
    'Do you sometimes feel completely out of the loop when you’re in a meeting at work and your social media millennials start throwing out terms like “mentions” and “brandjacking?” wasn’t born with a smart phone in my hand either, but I’ve spent years in the trenches of social media marketing and I’m here to help. Meme (Internet).
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 3, 2014
    [Internet, Social] Is Your Business a Casualty of these Local Marketing Myths?
    'Getting caught in the web of internet marketing myths is easy to do and can leave you hopelessly spinning as you try to rescue your online business presence. Social Media can''t Help my Business. Activity on social sites can also influence where you rank in Google search results. Keyword Stuffing. Read More. Marketing Tactics
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Internet, Social] The Economist & Marketo: Figuring Out The Next Era of Marketing
    Then, the internet showed up, and we moved into an era of transactional marketing – where it was all about the ‘click’ point of interaction. 'Author: Sanjay Dholakia “What a long, strange trip it has been…”. For those of you that are as old as me, you’ll instantly know that quote is from the Grateful Dead’s famous song “Truckin”.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Internet, Social] What is Social Media Marketing?
    guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” The post What is Social Media Marketing?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Internet, Social] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Internet advertising will make up 25% of the entire ad market in 2015. Social Fresh ). Social Fresh ). Social Fresh ).
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Internet, Social] The Top 50 Marketing Blogs on the Internet Right Now (+ Advice From #1)
    hope it will become the definitive (and dynamic) list of top marketing blogs on the internet. We also felt that SEO was expanding so much in scope that it seeped into arenas like social media, content marketing, public relations, and even email. 'If you''re anything like me (and my apologies if you are), you like lists.
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Internet, Social] Top 10 Marketing Techniques for Professional Services
    Traditional, offline networking has been an important part of the professional services industry for some time, but these days crucial relationships are forged more and more often through social media like LinkedIn. Today the Internet allows these ideas to reach a wider audience through webinars and blogs. 3) Blogs and articles.
  • SYNECORE  |  THURSDAY, NOVEMBER 27, 2014
    [Internet, Social] A Thanksgiving Prayer for Digital Marketers
    Big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. The Internet , which offers a limitless playground for us to ply our various talents (imagine where we would be without the interwebs? Digital Marketer''s Thanksgiving Prayer.
  • WRITTENT  |  TUESDAY, NOVEMBER 25, 2014
    [Internet, Social] 9 Data-Driven Tips for Using Images in Blog Posts
    Neil Patel’s research indicates that these types of visual content are super popular among users of social media. They should just tell an interesting story, and be packaged in a way that’s easy-to-share on social media. Remember, readers on the Internet simply don’t need print-quality images to get the picture.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 25, 2014
    [Internet, Social] One person can change the world. Thank you, Internet
    While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Forget Uber or any of those “disruptive” Silicon Valley startups, the Internet is the ultimate disruptor. Right now.
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