| | | Internet + Social | 3508 articles | -
BIZNOLOGY | THURSDAY, MAY 23, 2013 Don’t Be a Burden: 4 Steps to Great Guest Blog Posts Post the link on your own social media accounts and those of your business. When you first approach a blog about allowing your guest posts, list your social media profiles and explain that you plan to promote your work just as aggressively as the home blog. Be transparent. Ask for topics. Promote the post. Reference your post later on. -
HUBSPOT | WEDNESDAY, MAY 22, 2013 A Chat With an Internet Addict Who Was Forced to Go Off the Grid 'My fellow inbound marketer Sam Mallikarjunan is an internet and social media junkie -- always connected, always checking in, always tweeting, always emailing. He went on a cruise with no internet for a week, and had to leave his cell phone and computer at home. to know you are a social media/internet junkie. -
NNC SERVICES | TUESDAY, MAY 21, 2013 Social Media Gets the Game Going in the Entertainment Industry 'The entertainment industry seems to be the best fit for driving business through social media marketing. The The entertainment industry brought people together and formed communities based on shared interests long before the Internet and the online interaction platforms. What social media. -
5 creative lessons I’ve learned from my enemy He has a following, but he doesn’t use social media. He created a full indie movie and crowdsourced it, without the use of the Internet. innovation Psychology and social media creativity mars dorian personal psychology and social media 'By Mars Dorian, {grow} Contributing Columnist. It happened again. And again. -
B2B WEB STRATEGY | TUESDAY, MAY 21, 2013 Why Tweeting isn’t enough – How to grow your Twitter Following in 5 East Steps 'Twitter is fast becoming another contender for the B2B social media marketing space. recent study by Compete found that Twitter users visit B2B brand sites at a higher rate (59%) compared to average Internet users (40%), illustrating the strong presence of a B2B audience on Twitter. This Put on a happy face with your profile. Twitte
-
BIZNOLOGY | TUESDAY, MAY 21, 2013 Asking is essential in social media marketing 'I know I promised a comprehensive HOWTO in last week’s blog post, Your social campaign needs 1000x followers but I was spending time with NPR over the weekend, as heard through WAMU 88.5FM here in DC, and TED Radio Hour came on, titled “Giving It Away” so I had to discuss this instead this week. What Related articles. -
HUBSPOT | TUESDAY, MAY 21, 2013 Are People Stealing Your Content? How (and When) to Fight Back [SlideShare] To help combat the internet thieves of the world, you’ve got to be prepared. Google Alerts , Topsy , and HubSpot Social Inbox : Whichever tool you prefer, you can set up alerts to ping you when someone mentions your content online. Stop the Crime Before it Happens: How Can you Prevent Internet Thieves From Stealing Your Content? -
B2B MARKETING INSIDER | TUESDAY, MAY 21, 2013 Marketing And The Internet Of Things Did you know there are already almost twice as many “things” connected on the internet than people? This phenomenon is called the “internet of things,” “Machine-to-Machine” or “ M2M ,” communications. The Internet of Things and Marketing. think the Internet of things will allow us all to become smarter marketers. -
SYNECORE | MONDAY, MAY 20, 2013 Want to Increase Website Conversion? Fix These 5 Areas Social share buttons? Social shares invite visitors to promote your content to their followers: people who may have similar interests, wants or needs. Website analytics can provide a number of useful insights, such as who is visiting your site, which types of content do they prefer, where are they sharing it on social media, etc. -
HUBSPOT | MONDAY, MAY 20, 2013 Can Tumblr Make Yahoo Cool? Marissa Mayer's Bold, Billion-Dollar Bet that''s like 1,000 years old in internet time. Maybe Tumblr becomes the third-biggest social platform after Facebook and Twitter -- one that’s younger and hipper. 'My first reaction when I read about Yahoo buying Tumblr for $1.1 billion was utterly cynical: Here’s Marissa Mayer overpaying for something yet again. Yahoo is anything but. -
Are businesses failing to find an ROI in social media? Another view. 'There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. It is not a statistical extrapolation of the current state of social media. NBC News. Entrepreneur.com. USA Today. -
WRITTENT | MONDAY, MAY 20, 2013 7 Best Newsletter Builders for Creating Great Newsletters Social media and Google Analytics integration. Another popular email client for bloggers and internet marketers, Aweber is known for its professionalism, support, autoresponder capability, and anti-spam policy. Social media and Google Analytics integration. Powerful reporting on ROI, autoresponders, social activity, and more. -
Influence marketing: What’s next? There are three social media influencer pipelines available to us today … let’s look at what this means. Think in terms of Kim Kardashian and the huge and rapt social media channel she has developed. Influence based on authoritative, original content and social proof of a large following. Now, what do we do about it? -
SAZBEAN | SATURDAY, MAY 18, 2013 Top Internet strategy, marketing and technology links for the week of May 19, 2013 'Here are the top Internet strategy, marketing and technology links for the week of May 19, 2013… The Facebook Home disaster (Salon) 7 in 10 Adults Access Content From Newspaper Media Each Week (Marketing Profs) Yahoo Has Now Acquired 10 Startups Since Marissa Mayer Became CEO (Mashable) Will Facebook Go Out With A Bang? -
MANHATTAN MARKETING MAVEN | THURSDAY, MAY 16, 2013 6 Web 5.0 Imperatives Social sharing was introduced. The Internet has gone mobile. Put social media buttons and sharing tools across the site. 'In the beginning there were web pages. Brands staked their claims on the newly invented World Wide Web. Web 1.0 Web 2.0 It was about Flash, bells and whistles and keeping up with the Joneses. Web 3.0 Web 5.0 -
B2B MARKETING INSIDER | THURSDAY, MAY 16, 2013 Slideshare Is The Biggest Opportunity In B2B Content Marketing According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! 'In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without Without hesitation, I answered “ Slideshare.” think we certainly get lots of practice. -
FATHOM | WEDNESDAY, MAY 15, 2013 Online Reputation Management: What Amy’s Baking Company's Online Disaster Proves And unfortunately, 5 minutes on the Internet is even more damaging when negativity can go viral in a matter of seconds. Buzz/Viral Marketing Facebook Reputation Management Social Media amy''s baking company reputation management 'Warren Buffet said it best, “It takes 20 years to build a reputation and 5 minutes to ruin it. -
BIZNOLOGY | WEDNESDAY, MAY 15, 2013 Pinterest Marketing 101 You’ll better understand the types of content that perform well on Pinterest and how it can fit into your existing content and social media marketing efforts. 'Photo credit: Wikipedia. Been following all the hype about Pinterest but not quite sure how it applies to your business? -
We create content and content also creates us think my friend J ason Falls put it very well when he stated in the book: “Before the social web, there was always a ceiling or a velvet rope – a limit to where you could go with your influence unless you were somebody famous. by Ian Cleary Related Stories Do you have to cheat to be successful on the social web? Yes, I create content. -
BRN.SK | TUESDAY, MAY 14, 2013 6 Product Video Stats Every Marketer Should See Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark, Inc. The report draws from sources such as Forbes, MediaPost, and Internet Retailer to gain insight into the role product video content plays when it comes to areas like consumer experience, marketing impact, mobile availability and more. Ideas Blog. Entire Site. -
THE FORWARD OBSERVER | TUESDAY, MAY 14, 2013 How to Arm Your B2B Blog for Maximum Marketing Firepower Be educational (or solve problems) – Statistics show that the blog posts that have higher readership and social sharing tend to be educational and not promotional. Blog consistently (and as often as possible) – As with most things related to Internet marketing, there are numbers to support the best practices. As long as it needs to be. -
BIZNOLOGY | TUESDAY, MAY 14, 2013 Your social campaign needs 1000x followers But if you’re reading this, there’s a good chance you’ll need to speak up, maybe repeat yourself, and be more persistent than the Earth’s top celebs or our most hallowed social media motivational speakers. Just because you were BMOC or BWOC in high school or college doesn’t much matter in social. -
HUBSPOT | TUESDAY, MAY 14, 2013 What Would a 'Mad Men' Era Ad Campaign Look Like Today? With over 1,700 TV channels , 14,700 radio stations , and over one TRILLION pages on the internet , there’s pretty much a TV show, radio show, or website for every conceivable interest. Reframing the Hair Color Conversation Through Shareable, Visual Social Media for Top-of-the-Funnel Awareness. Media choices are almost limitless. -
MARKETING ACTION | MONDAY, MAY 13, 2013 Content Marketing Lessons Learned, from the Content Marketing Institute Once internet-enabled digital marketing gained enough strength and momentum, it dislodged the primacy of expensive mass media in generating awareness and interest. That means less-expensive online and social marketing gained power as sales enablement tools, using content as the critical factor of attraction. Learn more about CMI ). -
BLUE FOCUS MARKETING | MONDAY, MAY 13, 2013 Shorty Awards Is the Oscar of Twitter – Community Appreciation In just its fifth year of existence, the Shorty Awards has quickly risen to prominence in the social media community. Recognizing social media influencers in a variety of categories, the Shorty Awards are often referred to as the “Academy Awards of the Internet.” According to The New York Times , “Hollywood has the Oscars. -
BIZNOLOGY | MONDAY, MAY 13, 2013 What’s Changed, What Hasn’t in Media Relations When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After If newsmakers could now reach their audiences directly via the Internet, what use would there be for intermediaries to carry the news? 'Photo credit: lierne. -
WRITTENT | MONDAY, MAY 13, 2013 4 U’s of Web Copywriting: Tips for Writing Great Headlines & Copy good example is the title of a recent post on Copyblogger, “ How to Sell Without Selling ,” which has been shared on various social networks over 1000 times. 'If you’ve been writing for the web long, you’ve probably heard of the 4 U’s formula, which says that content should be Urgent, Unique, Useful, and Ultra-specific. Urgent. Unique. -
HUBSPOT | SUNDAY, MAY 12, 2013 Facebook Rolling Out Video Ads to News Feeds, and Other Marketing Stories of the Week Over the past few months, Facebook has been making some major moves with its social advertising platform. And the social network''s latest move doesn''t surprise us in the least: Facebook will be rolling out video ads in users’ News Feeds as soon as July. This week, this saying held especially true in the world of inbound marketing. -
SAZBEAN | SATURDAY, MAY 11, 2013 Top Internet strategy, marketing and technology links for the week of May 12, 2013 'Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes -
HUBSPOT | FRIDAY, MAY 10, 2013 Random Thoughts From Marketers Like You ANOTHER new social network? Can we all just agree that it''s 2013 and it''s finally time to stop hyphenating e-mail and capitalizing Internet ? It''s been less than a year since I managed our social networks, and after one day filling in for our new social media manager, it''s clear I no longer have any idea how Facebook works. - Death to Blogger Whores!
'After reading a number of case studies describing how brands have used social influencers to drive commercial success, I get the feeling that bloggers are like Congressmen; they can be easily bought and paid for. Working with a firm called Collective Bias , they identified likely bloggers using social listening tools. -
B2B WEB STRATEGY | THURSDAY, MAY 9, 2013 3 Reasons That An On-Site Blog Helps Your SEO Blog posts are easily shared and linked to via other blogs, other websites, and other social media utilities. backlinks is a link from another site on the Internet to your site. 'With B2B web design trending toward a more simplistic and minimalistic style, a content hungry SEO might be wondering what to do? Google loves fresh content. -
BIZNOLOGY | THURSDAY, MAY 9, 2013 Digital Media Marketing Expertise Rendered On the Fly There’s always a new social media network launching, a new update to a search algorithm, or a change to Facebook privacy. Sometimes that’s OK, but it’s not so OK when I discover the change in the middle of describing to a client how a social media feature works. Internet Marketing Digital media marketing m wondering. -
LEDGER BENNETT | WEDNESDAY, MAY 8, 2013 The top 10 B2B marketing research papers you should read All marketers know just how prominent digital and social media channels are, particularly when referring to the buyer journey. B2B Internet Statistics Compendium. The freebies…. The Digital Marketing Evolution in B2B Marketing. Research conducted by the Marketing Leadership Council in partnership with Google. SiriusDecisions Inc. -
BIZNOLOGY | WEDNESDAY, MAY 8, 2013 How your enterprise social platform enables the information marketplace In my last Biznology post , I suggested that Amazon would be a better model for your internal social platform than the obvious choice of Facebook. Likewise, the success of your internal social business platform cannot be measured by simply counting number of users, page views or the amount of time your employees spend there. . -
WRITING ON THE WEB | WEDNESDAY, MAY 8, 2013 Content Marketing Focus: Lessons from Steve Allen When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. It’s the era of content marketing and the Internet. Everyone, especially small business owners, is using blogs, website, and social media sites to get found, get known and get clients. - 5 Keys Ways The Smartest CEOs Use Outside Contractors
Social Media. presence on Facebook, Twitter, and Pinterest can be capably managed without a social media manager or outside help, right? 83% of Twitter followers and 71% of Facebook fans expect a response to social media customer service queries within 24 hours. Content Creation. Lead Data and Qualifying. Closed Loop Analysis. -
The “Instagram Act” and How to Protect Your Photos Online The Internet is a bit like the Wild West when it comes to protecting intellectual property and a new law makes it even a little more difficult to lay claim to your images without some proactive measures on your part. Google techologies Instagram Legal implications instagram intellectual property social media law social media legal issues -
AD YOUR COMMENT HERE | TUESDAY, MAY 7, 2013 When did social media lose its way? [Infographic] 'In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course. -
AD YOUR COMMENT HERE | TUESDAY, MAY 7, 2013 Steve Nicholls on Social Media as a Crucial Component for Success '<img class=”alignleft wp-image-2219″ style=”margin: 10px;” src=”[link] alt=”Steve Nicholls Headshot” width=”150″ height=”150″ /> This is a guest post by Steve Nicholls, author of the best-selling Social Media in Business. can be found or created. -
MARKETRI | TUESDAY, MAY 7, 2013 What is a Podcast, and Why Should Professional Services Firms Care? My mind starts to drift back to the days of the original iPod and dial-up internet (scary thoughts for this millennial!). Last month, I was fortunate enough to attend Social Slam , a fantastic marketing and social media conference. Or at least that was my impression of podcasts…until I learned better. What is a podcast? -
ENGAGE | TUESDAY, MAY 7, 2013 65 Tweets to Engerize Your Marketing Strategy from #WhatsNextDC Day One Be prepared for failure in social content creation because the failures will help create more effective wins. Giving social media team wide latitude to break the #AARP corporate rules, while following social media guidelines. 90% of Canada is connected to the internet. ” #whatsnextdc. Smackdown on malaria. -
BIZNOLOGY | TUESDAY, MAY 7, 2013 3 signs your social media shout is a whisper 'Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” The Internet is a collaboration. The social mediasphere is a two-way-street. Become a social media composer? Heaven forbid. Are you boring? -
B2B VOICES | TUESDAY, MAY 7, 2013 Social Media: A Crucial Component for Success 'This is a guest post by Steve Nicholls, author of the best-selling Social Media in Business. Thinking of a business strategy without social media has become antiquated, unless you travel at least 20 years back in time. Today, a business is no longer sustainable without an effective social media agenda. can be found or created. -
HUBSPOT | SUNDAY, MAY 5, 2013 Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week We''ve seen new social media product features roll out, social and mobile data offerings leak, and internet companies trump tried-and-true ways of advertising. Sit back, relax, and check out this week''s round up to catch up on what happened on the internet this week. all within seven days! Read more at Ad Week. -
SAZBEAN | SATURDAY, MAY 4, 2013 Top Internet strategy, marketing and technology links for the week of May 4, 2013 'Here are the top Internet strategy, marketing and technology links for the week of May 4, 2013… How to Successfully Launch a New Website & Refresh Your Brand (Search Engine Watch) Millions saw the apple fall, but Newton asked why! News & Notes -
VERTICAL RESPONSE | FRIDAY, MAY 3, 2013 9 Stellar Social Media Infographics You Simply Gotta See And, one of the most popular topics when it comes to small businesses and infographics is social media. So, we’ve scoured the Internet and collected the latest stellar social media infographics you simply gotta see: A Simple Checklist to Help You Evaluate Your Facebook Page ; Shortstack. It’s a Photographidemic! -
BIZNOLOGY | FRIDAY, MAY 3, 2013 Tuning Your Investment in the Digital Marketing Funnel The words clients use to find this content through search and social means tend to be broader, more ambiguous and nonbranded. B2B Marketing Content Marketing Internet Marketing Organic Search Paid Search Search Marketing Awareness Conversion rate Google Google Analytics Landing page organic search Performance indicator - Social Selling Tips For Insides Sales Reps From The Dunphy Family
'Today, you can learn a lot about a person without ever meeting them, simply by checking out their various social media accounts. If you looked me up on Twitter you would learn that I am a Business Development Rep at AG, I love social media, and I also love television, particularly sitcoms. Classic! If anything, he should be flattered. -
FEARLESS COMPETITOR | THURSDAY, MAY 2, 2013 A Review of the Book B2B AtoZ by Bill Blaney In every medium today – TV, radio, the internet – one is bombarded with an onslaught of me-too ads and boring pitches. Myth 4: The internet changed everything. We can Do It All in HouseDon’t rely on social media alone. 'A Review of a good book on B2B Marketing. give this book 4 1/2 stars out of 5. -
BIZNOLOGY | THURSDAY, MAY 2, 2013 Are You Ready for Social + Mobile + Big Data + Cloud? He defined this 3 rd platform as the intersection of mobile, social, big data and cloud. There are many ways in which social technologies can create value. 'Photo credits: www.roadtrafficsigns.com. He predicted that these technologies will change how business gets done and enable the customization of intelligent industry solutions. -
WRITING ON THE WEB | WEDNESDAY, MAY 1, 2013 Scribd: Just Another Document Sharing Site? found it when I was doing research for my webinar series, Social Media KISS (Keep it Simple and Serene) for Authors. If you have all of your marketing materials just sitting on your computer and not getting out into internet land, then you are just wasting space. Social networking with Twitter opportunity. Page fragment caching. -
VIEWPOINT | TUESDAY, APRIL 30, 2013 PowerViews with Jamie Turner: Mobile Marketing Leads the Way He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book. Mobile Marketing Boom. -
BIZNOLOGY | TUESDAY, APRIL 30, 2013 Social media tip: People don’t like being collected have been consulting some bouncing social media babies recently and they’re doing it right. Do your best to not allow your burgeoning social media empire to go on autopilot. 'You know how much I am obsessed with “ long-tail blogger outreach ,” right? am a man possessed! That People don’t like being collected. -
HUBSPOT | TUESDAY, APRIL 30, 2013 18 Fresh Stats About the Current State of Social Media Marketing 'At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. 18 Brand-Spanking New Social Media Marketing Stats. internet time is spent on social networking sites. -
DIGITAL B2B MARKETING | TUESDAY, APRIL 30, 2013 Is Twitter Using Research to Mislead Marketers? Like so much of the research in social media today, Twitter and Deloitte are jumping to the conclusion that correlation means causation. This is the equivalent of a study to determine the relationship between home value and the presence of high speed internet connections. Unfortunately, it isn’t true. Seriously, everything. -
BLOG MY CALLS | MONDAY, APRIL 29, 2013 The Dawn of Web 3.0: Semantics, Webhooks, Conversation Analytics, and the Rise of the Machines 'When the internet and packet switching was invented in the early 1960s, the word “internet” didn’t exist. While the internet, which could be considered Web 1.0, though not an evolution of how the internet worked, gave reference to the way people used the internet to collaborate. Web 2.0” Web 2.0 So Web 2.0 Web 3.0 -
BLOG MY CALLS | MONDAY, APRIL 29, 2013 What I’ve learned from Doctor Who and Marketing. It transcends age, race, and social class and has spoken to me in all of my endeavors. by Jeremy I Fagergren, Internet Marketing Manager 'So, fans are getting crazy anxious about the 50 th anniversary of Doctor Who. Being a Whovian myself, will be waiting breathless for this longest-running science fiction show on tv. Take ACTION! -
WRITTENT | MONDAY, APRIL 29, 2013 Why Digital Influencers Can Explode Your Company’s Bottom Line The stream of information on the internet is staggeringly fast. The internet has fundamentally changed the way consumers discover information and connect, and one of the most significant ways is the rising concept of digital influence. How do you identify and connect with high-profile social media users? -
SAZBEAN | SATURDAY, APRIL 27, 2013 Top Internet strategy, marketing and technology links for the week of April 27, 2013 Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. Don’t Post that Post! News & Notes -
BIZNOLOGY | FRIDAY, APRIL 26, 2013 Be Careful What and Who You Listen To In Social Media Why even listen to the masses scream and pound their chests in the social space? The bottom line is that we need to make sure that when we listen, particularly in social media, that we do it with the most discerning of ears. Not every crazed social media user is nearly as important as you think. 'Image via CrunchBase. So do you. -
SYNECORE | THURSDAY, APRIL 25, 2013 SoLoMo in Action: Fixing My Sump Pump 'I’ve written and thought a fair bit over the past year about the impact of social local mobile (SoLoMo) on consumer behavior and business marketing. But the year is 2013,” I reflected, “I now have the Internet, social, and mobile to see me through.”. Some quick background: most houses in Minnesota have below-ground basements. -
SAZBEAN | THURSDAY, APRIL 25, 2013 Top 5 Tips for a Successful Kickstarter Campaign 'This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. Kickstarter is fast becoming the next big internet success story. The best place to do this is by having a great social media presence across a few of the social networks. They specialize in offering social media management in the UK. -
B2B MARKETING INSIDER | THURSDAY, APRIL 25, 2013 The Future of Marketing [Slides] – From SAP CMO Jonathan Becher At the same time, pressure increases on natural resources and social services. Second, more than one billion people are engaged in social networks today. By 2013, more than 15 billion devices will be capable of connecting to the Internet, from cars, to washing machines, to the clothes we wear. We are at an inflection point.”. -
INBLURBS | THURSDAY, APRIL 25, 2013 5 Tips for Content that Crosses Cultural and Linguistic Borders Although English is often used in the corporate world as a linguistic go-between, internet users are a far more diverse crowd. The web is also more informal and driven by social connections. 'Wh en creating content, it pays to think big. Publishing online gives us access to a readership that’s almost too large to imagine. -
BIZNOLOGY | THURSDAY, APRIL 25, 2013 Twitter Vine in Small Business Marketing So how can small business owners make the most of this trending social media app? Content Marketing Internet Marketing Business twitter Twitter Vine Video clip Vine 'With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. So, how do you get started? Read on to find out how. Twitter -
SALES INTELLIGENCE VIEW | THURSDAY, APRIL 25, 2013 Refresh Your Marketing Toolkit As you know, the internet provides a huge platform for engaging and marketing with other businesses. As a general rule, forum users are internet savvy and open minded, which makes forums great places for lead generation. More and more businesses are turning to webinars to drive their internet marketing campaigns. User Forums. -
WRITTENT | THURSDAY, APRIL 25, 2013 Top Blogging Statistics: 45 Reasons to Blog 1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. 8) 23% of total Internet usage time is devoted to social networks or blogs. small businesses use social media to promote their businesses. Social Media and Blogging. Wondering if you need to set up a blog -
HUBSPOT | WEDNESDAY, APRIL 24, 2013 Selling to Cyborgs: Marketing in the Age of Google Glass Soon, we’ll have Google’s Project Glass and other wearable technologies like Electricfoxy’s Ping , a “social networking garment.” But the internet put more information into the hands of consumers, and that knowledge gap keeps getting smaller. In the age of the “immersive internet,” the gap will narrow even further. -
MODERN B2B MARKETING | WEDNESDAY, APRIL 24, 2013 Ten Fantastic Facts About The History of Internet Marketing 'by Dayna Rothman As internet marketing grows at a rapid pace, it has accumulated quite a history. From email marketing to social media, every great historical story is bound to have some really interesting and fun facts. So, we have put together a list of some of our favorite internet marketing facts for your viewing pleasure! -
BIZNOLOGY | WEDNESDAY, APRIL 24, 2013 10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile While LinkedIn discourages members from adding people they don’t know (up to and including being banned from the network), be vigilant about inviting your email contacts, social media connections, and real-life peers to connect. Internet Marketing Social Media Marketing Google linkedin Search engine optimization Search Engines -
BIZNOLOGY | TUESDAY, APRIL 23, 2013 Blogger outreach is more PR than social media 'The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach and engagement is much more than social media. Before long, hundreds of email replies stream in. And it works. -
TRADESMEN INSIGHTS | TUESDAY, APRIL 23, 2013 Tools of the Trade: How to Handle Negative Reviews And, thanks to social media, these unhappy customers can now share their negative thoughts with a massive on-line audience. Get Acquainted With Social Media. Many business owners are unfamiliar with the social media tools that are being used against them. But don’t panic. There is no need to surrender to bad reviews. You can’t. -
WEBBIQUITY | TUESDAY, APRIL 23, 2013 33 Phenomenal Content Marketing and Copywriting Guides and Tips Ways to Clone Great Social Media Content by SteamFeed. ” Content Marketing in 6 Steps by Social Media Today. Research: B2B Buyers Want Content by Social Marketing Forum. How You Can Use Infographics to Tell a Story by Social Media Club. ” Content Marketing Copy Writing Social Media Marketing Adam T. -
BIZNOLOGY | MONDAY, APRIL 22, 2013 Enterprise Social Networking Platforms: Think Amazon, Not Facebook “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. and online social networking concepts, their evolution from an online bookstore to become the world’s largest online retailer is a much better model for enterprise social platforms to follow. -
HUBSPOT | MONDAY, APRIL 22, 2013 7 B2B Companies to Admire for Exceptional Visual Content And since Dropbox is trying to compete with internet giants like Google, it definitely helps to have extra compelling, recognizable content to set them apart. This piece of content was perfectly optimized to appeal to the company’s buyer persona -- small business owners who don’t have much time on their hands to evaluate new social networks. -
Sorting through the Social Media Code of Conduct When there is a crisis in the news like the Boston bombing and manhunt, social media adds a layer of complexity — and perhaps confusion — to an already complex and confusing situation. It just felt like ANY social media posting other than something that was Boston-strong related was inappropriate. would not say that social. -
SAZBEAN | SATURDAY, APRIL 20, 2013 Top Internet strategy, marketing and technology links for the week of April 20, 2013 'Here are the top Internet strategy, marketing and technology links for the week of April 20, 2013… The Convergence of Content Marketing and SEO [PODCAST] (Social Media Explorer) What are Your Customers Saying About You? What’s the Future Content of Marketers? News & Notes - Sales Prospecting Perspective Weekly Recap - Week of April 15, 2013
We have two posts to discuss and recap from Wednesday, the first being our weekly guest post from Nicki Escudero, Social Media and Content Stategist for CX. Our second post of the day was one I wrote discussing the new social buyer''s journey. We are Boston Strong! Monday, April 15, 2013. Tuesday, April 16, 2013. -
SALES INTELLIGENCE VIEW | FRIDAY, APRIL 19, 2013 How to Beat Competitors that Are Bigger Than You With the Internet, websites, blogging, video sharing, and social media, the playing fields have never been as level as they are right now for both the big and small company. 'Comparing ourselves to some seemingly unobtainable conglomerate in our industry is not all that uncommon. Right off the top, it takes money and lots of it. -
BIZNOLOGY | FRIDAY, APRIL 19, 2013 Social Media and Content Marketing We’ve got to come up with a better name for social media. When And that is overwhelmingly what social media should mean to many people. And And that can make talking about social media to C-level executives a challenge. So am I talking about social media now? You should also think beyond the big social networks. -
BIZNOLOGY | THURSDAY, APRIL 18, 2013 What the Crumbling State of the Media Means for Digital Marketing With social media, people now graze for news and tend to read articles or view videos from an array of sources. Content Marketing Internet Marketing brand journalism Content marketing Digital marketing Pew Research Center 'Photo credit: Wikipedia. We’re entering – or, I should say, re-entering – an era where “Content is King.” -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 17, 2013 Lattice Engines Automates All Steps in Prospect Discovery But the Internet has exponentially grown the amount of data available and made it easily accessible. The system scans public databases, company Web pages, and selected social networks to find significant events such as title changes, product launches, job openings, new locations, and investments. businesses, checking daily for changes. - 6 Ways Cloud Storage Can Aid You in Sales
'Sales Prospecting Perspectives is pleased to bring you a guest post from Nicki Escudero , Social Media and Content Stategist for CX. Store and access client and prospect files from the cloud, any time from any Internet-connected device. Don’t think of cloud storage as simply a virtual location to store your precious data. -
Five ways to help your product market itself online 1) Perfect Social Prompts. Social sharing is the most obvious and easiest form of marketing that a product can enable but it is also critically important because when fans and followers see a personal recommendation of your product or service from someone they trust, that carries real weight. Here are five methods to consider. -
SYNECORE | TUESDAY, APRIL 16, 2013 Is Your Website Built for CONVERSION? A 10-Point Checklist As your brand’s virtual sales rep, Internet storefront, and online distribution hub, your website must convert on a number of levels, enticing would-be prospects, nurturing new leads, and servicing existing customers. Embed social share buttons in relevant site pages and other web-based content assets. Help, don’t hinder them. -
MODERN B2B MARKETING | TUESDAY, APRIL 16, 2013 Marketing Illuminators Discuss The Future of Marketing The thought leaders included: Chris Heuer , Internet Marketing Expert. How many people had foreseen the need for social media roles? 'by Dayna Rothman This year at Summit we had the privilege to speak with some of the brightest minds in marketing for a great discussion about the future of marketing. And we have to change that. -
MARKETING ACTION | TUESDAY, APRIL 16, 2013 Linking Content Marketing to Sales Results: Ian Michiels’ Webinar, Thursday April 18 Inbound marketing includes internet-enabled distribution methods such as blogs, podcasts, webinars, videos, eBooks, newsletters, white papers, search engine optimization, and the newest: social media. 'Content marketing is a huge trend, but it’s not a fad. Everybody’s doing it, and everybody wants to do it better. -
BIZNOLOGY | TUESDAY, APRIL 16, 2013 Social media and the tragedy in Boston Strangely enough, my television experience is markedly influenced by ubiquitous computing, Internet, networked cameras and video — even Vine ! I We’re going to take a day off from talking about digital PR and social media marketing. 'Yesterday, two bombs exploded near the finish line of the Boston Marathon. 117FlHz. boston. -
SALES INTELLIGENCE VIEW | TUESDAY, APRIL 16, 2013 How to Maintain Ethical Boundaries in Sales The power of word-of-mouth to destroy your reputation is enhanced by the availability of social media; if customers complain about you on Facebook or elsewhere, the complaint can literally travel around the world in just a few minutes. As the new adage goes, what happens on the Internet stays on the Internet forever. -
SYNECORE | MONDAY, APRIL 15, 2013 SoLoMo: Why Businesses Should Keep an Eye on Foursquare We’re building that location layer for the internet – the platform that all other companies use to power location in their apps.”. Throw in a sophisticated, cross-platform ad targeting function, and the social app may become downright indispensable. 'This past week has been a busy time for SoLoMo app Foursquare. SEARCH MOBILE. -
SALES INTELLIGENCE VIEW | MONDAY, APRIL 15, 2013 The Death of the Pushy Sales Rep: 3 Proven Tips for Today’s Top Performers Furthermore, social media has completely changed the way people today interact. The growth in popularity of content marketing simply adds even more information to the Internet. 'How can we increase our conversion rates? How can we start seeing more sales? How can we make lead generation more efficient for our company? Me, me, me. -
The future of business: Six layers of customer engagement The second digital layer emerged just a few years ago as nerdy chat rooms bloomed into social networks. Time on websites went down, time on social sites exploded. After all this “socializing” we still need to get people to buy something right? You see, for many people today Facebook IS the Internet. So, let’s change that. -
SAZBEAN | SATURDAY, APRIL 13, 2013 Top Internet strategy, marketing and technology links for the week of April 13, 2013 Ignite Social Media) How to Use Twitter as an Effective Customer Service Platform: A Confused.com Case Study (Socialnomics) Why You Should Market Like You (Want to) Cook (Portent) 5 Email Marketing Strategies for Customer Retention (Marketo). News & Notes -
BIZNOLOGY | FRIDAY, APRIL 12, 2013 Defining Corporate Listening In the Online Age You still need to listen to each other but now it is just as important to be listening to everyone and everything because of the rapid growth and increasing importance of the Internet in day to day company operations. Engagement, in fact, is a nice buzzword but it’s the social space’s equivalent to a claymore mine. -
SYNECORE | THURSDAY, APRIL 11, 2013 Why Every Business Should Have a Responsive Web Design THE INTERNET OF THINGS. The Internet is not going away; in fact, it’s rapidly growing. Advances in technology are paving the way for the “Internet of things,” a world where virtually everything around us will be connected in some way to the net. Like the Internet, mobile is not going away, at least not in the foreseeable future. -
DIANNA HUFF - B2B MARCOM | THURSDAY, APRIL 11, 2013 Why Social Media Hasn’t Replaced the Traditional Marketing Funnel 'For over a year now I’ve been thinking about how marketing has changed due to social media. Back in 2003 or thereabouts, I could see how the Internet was changing everything. Then social media hit and everything changed again. could see the effects of social media on my business. Social media drives awareness. -
How social media saved our church Happily, Judith Gotwald won the random drawing for the guest post and she offers this unique and instructional lesson about an organization in crisis and how social media saved it. Social Media is tailor-made for Church purposes. Yet most Church leaders avoid social media like the Egyptian plagues. Here is my story. -
BIZNOLOGY | WEDNESDAY, APRIL 10, 2013 Share This: 5 Tips You Must Learn to Create Sharable Content But there’s nothing wrong with asking your readers to share what you’ve created and curated on their social channels. And be sure to include links to Twitter, Facebook, Google+, and any other social channels that matter to your brand (much like Biznology does). IBM’s Social Business Blog. How can you do that? Read -
HUBSPOT | WEDNESDAY, APRIL 10, 2013 27 Time-Saving Tools and Tricks to Be a More Productive Marketer The next thing I know it’s 40 minutes later and I’ve fallen down a rabbit hole of side-topics and funny internet memes. HubSpot Social Scheduling : Mention social media and two questions inevitably follow: Where do you find the time? HubSpot''s social scheduling and bookmark tool answers both. Internet Browsers. | |