• SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Internet, Social] Grow Your B2B Audience by Considering Size, Engagement and Value
    had the chance to talk to him about the importance of audience development in B2B marketing and how this idea needs to be considered as a crucial part of achieving success across social media, email and more. The same is true with social media. The second is engagement, which is always so touchy-feeling in social media.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [Internet, Social] 21 Vital Mobile Marketing Facts and Statistics for 2014
    According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” How large is the mobile share of social network traffic? The Social Media Hat ). ” ( The Social Media Hat ). The Social Media Hat ).
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Internet, Social] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    Add on the train wreck that is copyright on the internet right now , and things get even more difficult. It''s your post''s first impression on potential readers in practically every distribution channel -- email, social media, search. Am I right, or am I right? and ways to maintain your balance. Damn hard. How was the data compiled?
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Internet, Social] Remember LinkedIn for social media marketing
    'Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. rely on the Kevin Bacon effect in all things social networking. Blogging?
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Internet, Social] How to build brand trust – 4 essential steps
    The biggest reason is the rise of transparency due to the internet, and how so many customers rely on digital research and interaction with peers for more honest assessments.   social media, word-of-mouth, recommendations from friends/family, etc.) 'What??  You’re kidding!!  You just can’t trust anyone anymore!! Too
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Internet, Social] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Marketo uses memes in social campaigns to generate additional engagement. Simply put, an internet meme is an idea that spreads virally online. We also use a lot of custom images on social channels to promote content assets, events, and special offers. Going Guerrilla. Delving into Influencer Marketing. What is a meme? Voilà!
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Internet, Social] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). No, not that.)
  • SAZBEAN  |  SATURDAY, APRIL 12, 2014
    [Internet, Social] Internet Marketing Strategy Articles for the Week of April 7, 2014
    'Here are the top Internet strategy, marketing and technology links for the week of April 7, 2014…. Adding Rich Media to Native Ads Can Drive Powerful Engagement [INFOGRAPHIC] (Social Times). Facebook Page Tools to Improve Your Page Management (Social Media Examiner). Which Social Networks Deliver the Most Engaged Users?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Internet, Social] 5 Insightful B2B Content Marketing Strategy Videos
    Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. Information : Types, sources, industry, authors, events, professional networks, social networks, etc.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Internet, Social] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    evolved into social media, tech, business, entertainment, and even politics. greeting (but only after I''ve listened to that dial up internet sound for 20 minutes). Tumblr has always been much more visual, and more social, with shorter-form content. 'I just picked up a new hobby. call it "Waybacking.". Tweet about Google. world.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Internet, Social] Rise of the Marketing Platform
    Today’s buyer is everywhere — on the web, on social, on mobile, on email. web pages and social insights ) to be more relevant and engaging than using demographic targeting alone. The Internet of Things means marketers have the opportunity to react instantly and in a more personalized manner than ever before. Ready for it?
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Internet, Social] 21 Fantastic Facebook Marketing Guides
    On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. by Social Media Marketing 4 Business. 'Many (most?) Hell Yes!
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Internet, Social] How to engage bloggers down the long tail
    In a post-Internet world, this is best handled online, for efficiency’s sake. Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls. If you’re seeing this post on the morning of Tuesday, April 8, you’ve got a treat if you can make the time.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Internet, Social] How to Engage Bloggers Down the Long Tail
    In a post-Internet world, this is best handled online, for efficiency’s sake. Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls. If you’re seeing this post on the morning of Tuesday, April 8, you’ve got a treat if you can make the time.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Internet, Social] B2B Websites: How To Generate More Leads
    But with the economic downturn of recent years and Internet advancements that have changed the way people buy, many firms are struggling to catch up with how best to use their websites to develop new business. The perils of caller ID aside, the way people buy has changed , thanks to the Internet. Use Social Media. Don''t be.
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Internet, Social] Trust Me, I'm a Marketer
    few Internet comment trolls and maybe even a couple of snake oil salesmen (who''ve been in line for a long time). You need to communicate in a way that allows other people to relate to you (as a person), and you need to bring value in the form of social currency (e.g. You can automate social media. But who else? You lose again.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Internet, Social] What to Do When Your Twitter Account Gets Hacked
    Most of us think of hackers as ominous entities tapping furiously at a keyboard as they break down the sophisiticated defenses of banks, data centers, and social networks. Which is odd, considering that it''s usually much easier to get your money back from credit card companies than to re-earn the trust of your social audiences.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Internet, Social] Social business: enterprise knowledge goes retail
    The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge. The lack of effective ways to move information from where it is created to where it is needed results in a poor knowledge exchange framework that resembles the world before the Internet became widely accessible. Why does that happen?
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Internet, Social] Social business: enterprise knowledge goes retail
    The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge. The lack of effective ways to move information from where it is created to where it is needed results in a poor knowledge exchange framework that resembles the world before the Internet became widely accessible. Why does that happen?
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Internet, Social] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Follow, Like, +1 your company on social media. Related Posts: Two Google Adwords features worth testing for lead… Content Marketing Strategy; How you need both an SEO and a… Website Design Optimization Conversion Rate Optimization Retargeting; An Internet Marketing Tactic to Increase… Conversion Tactics Landing Pages
  • SAZBEAN  |  SATURDAY, APRIL 5, 2014
    [Internet, Social] Internet Marketing Strategy Articles for the Week of March 31, 2014
    'Here are the top Internet strategy, marketing and technology links for the week of March 31, 2014…. THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). How Boolean Search Improves Your Social Media Monitoring (Social Media Examiner). 500 is Using Social Media (Marketing Charts). grow}). How the Inc.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Internet, Social] Executive Personal Branding and Your Domain Name: dotCOM or dotCEO?
    by Neal Schaffer - Maximize Social Business. Related Stories Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome The 5 Commandments To Becoming A Leader In Social Media Recruiting How to Find Relevant Subreddits for Your Business. 'What’s in a domain name for executive personal branding?
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Internet, Social] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    As a complement to brand websites, eCommerce sites have added functional depth to the internet economy, providing users a highly convenient way to research, compare, and purchase goods and services from anywhere, anytime. However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Internet, Social] The Top 20 Places Your Business Needs to Be Listed Online
    Since Internet search is the primary tool to finding businesses today, it’s vital to make sure your business is listed on all applicable online directories. Bing is the second most visited search engine on the Internet. Yahoo is the Internet’s 3rd most popular search engine, bringing in millions of searches per day. Advantages.
  • VIEWPOINT  |  THURSDAY, APRIL 3, 2014
    [Internet, Social] Tweet Less and Talk More
    The Internet is the most powerful, life- and business-changing tool created in generations. Email, texting, social networking—these certainly have their place in business today, but none of them replaces the power of an in-person connection. 'Toss the technology. Relationships rule in sales. That’s our job. Yet, take a look around you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 3, 2014
    [Internet, Social] 12 Experts Define Key Performance Indicators (KPI’s)
    Let’s break down this definition so it’s useful for your business, especially considering the guideposts available on the internet. by Ivan Walsh Related Stories Social Media Explained. reasons to be wildly excited about content marketing 10 Strategies to Battle Content Shock Social Media Automation? Desired Business Result.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Internet, Social] You’re Blogging It Wrong: 5 Common Content Mistakes
    Putting out interesting, thought-provoking content will encourage others to return to see what else you have to say and to share your posts via social media or email. If you see a lot of questions out on social media channels about a certain topic, write a blog about it. Who would voluntarily read advertisements on a regular basis?
  • ENGAGE  |  TUESDAY, APRIL 1, 2014
    [Internet, Social] Don't Be Fooled: Three Considerations When Fact-Checking Online
    That is the part they play in the Internet news hole. Overthinking Internet ephemera is a great way to kill its viral potential.". There are millions of people who do that already on the internet—you don''t need to do it for them. 'I''d like to make you a promise: There will be no April Fool''s pranks within this post. Maybe.
  • BLOG MY CALLS  |  TUESDAY, APRIL 1, 2014
    [Internet, Social] LogMyCalls to Launch Line of Beaver Meat Products
    The LogMyCalls website, tradeshow booth, sales material, and social media pages are replete with pictures of Bernard Beaver. We''ve Beta tested all of these beaver meats for several months now," Jeremy Fagergren, Internet Marketing Manager says. Bernard Beaver has long been the mascot of LogMyCalls.
  • SAZBEAN  |  TUESDAY, APRIL 1, 2014
    [Internet, Social] What You Want to Know Will Dictate What You Measure
    Analytics Marketing News & Notes internet marketing strategy social media marketing web strategy 'Google Analytics Hacks (Photo credit: Search Engine People Blog). With so much data, it’s so easy to get caught up in all the numbers. Step 1: State What You Want To Know. Step 3: Know Your Technologies.
  • LEADERSHIP  |  TUESDAY, APRIL 1, 2014
    [Internet, Social] 8 Reasons Why Marketing Automation Fails
    Marketers are using social media and content in an attempt to reach out to their audiences. However, just adding complex automation tools will not help you build social engagement. You also need a forward-looking mobile strategy for emerging markets, where the phone is the primary means for Internet access.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Internet, Social] A Small Biz Guide to Digital Marketing Acronyms
    SoLoMo : Social, Local, Mobile refers to a localized and mobile-centric version of search engine results. SM: Social Media is the interaction and connection with various people on online platforms. SMM: Social Media Marketing is the tactic of using social media to market your business. ” Say what? or Bing. See SMO.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 1, 2014
    [Internet, Social] 8 Ways to Improve Your B2B Content Marketing Video
    Internet users are, by and large, an impatient group. You can promote your multi-part series just like an entertainment brand does by setting a launch date for your next installment and using your social media presence to promote it before it “airs.”. Here are tips for using online video the right way for your business: 1. Use inserts.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Internet, Social] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    These are some internet-savvy editors and writers who probably know as much if not more about how to build an audience online than anyone in the business. She can tell which stories resonate based on comments and social shares. 'A version of this post originally appeared on the Opinion section of Inbound Hub. Those Who Look.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 31, 2014
    [Internet, Social] What is search jacking and how can it hurt your brand?
    When a topic gets hot, the Internet Bad People quickly catch on and capitalize by finding ways to catch the wave with their own spammy offerings. Using my new book  Social Media Explained  as an example, he taught me how to try to prevent spammers from hijacking this brand. Social Media Explained. It’s work. No question.
  • SAZBEAN  |  SATURDAY, MARCH 29, 2014
    [Internet, Social] Internet Marketing Strategy Articles for the Week of March 24, 2014
    Marketing Strategy digital strategy internet marketing strategy social media marketing web strategy
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 28, 2014
    [Internet, Social] 6 Reasons I Love Being a Marketing Consultant
    Marketing has been changed dramatically in the last ten years (really longer than that, due to the disruptive innovation of the Internet). As I put my messages and beliefs out in the world through networking, this blog and social media marketing, I attract people who like what I say. help businesses and organizations grow and change.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [Internet, Social] Klout Founder says Lithium deal will propel new development
    Whether you love Klout or hate the idea of social influence metrics, the story of Klout’s unlikely start and ultimate financial victory is fascinating. Fernandez: I never, ever imagined the horizon of opportunity that was set before us, When I started out, I thought my idea could help people make some sense of social media.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Internet, Social] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    You know, the one that stalks you across social media, your phone and at dinner meetings? But, hey, the assessment you write for your product or service could be the next viral internet phenom; in which case your metrics would be even higher. Seth is a serial entrepreneur who has started three companies and has four kids.
  • BIZNOLOGY  |  THURSDAY, MARCH 27, 2014
    [Internet, Social] In-aisle mobile marketing: a boon for consumers or a violation of privacy?
    Internet Marketing Mobile Marketing Offline Marketing Slider Social Media Marketing Consumer Digital marketing digital store in-aisle marketing 'When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. These concerns still exist. The downside is the privacy issue, again.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Internet, Social] 11 Things You Didn't Know You Were Doing Wrong on Twitter
    You might think your latest blog post is the most brilliant article to be posted on the internet all month. In fact, Twitter (and other social media responsibilities) might be your "morning coffee" activity, which means you spend 15 minutes responding to tweets, publishing new tweets, and sharing interesting content. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 27, 2014
    [Internet, Social] 5 reasons to be wildly excited about content marketing
    The Internet’s appetite for quality content is insatiable. What will content marketing look like when the Internet surrounds us like the air that we breathe? The Internet''s appetite for quality content is insatiable. ” It made me pause. Could that be true? Has this discussion frightened people off? ” Huh?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Internet, Social] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    With the advent of platforms like social media and sales and marketing automation, we often see a blurred line where marketing stops and sales begins. Rand is currently board member and advises numerous mobile and social media companies, including Qualcomm and SRI on big data topics, and is a managing partner with Efectyv Digital.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Internet, Social] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    HubSpot customers, you can actually do this RIGHT in your HubSpot account using Social Inbox ! Once you are in the Social Media tool, search for a person or topic at the top. SEO SEM Social Media (Digital Search & Internet Marketing). 'Doesn''t it seem like every time you turn around there''s a new SEO update?
  • BIZNOLOGY  |  TUESDAY, MARCH 25, 2014
    [Internet, Social] Know Thyself–The Only Road to Digital Marketing Success
    When it comes to online  brand promotion — be it  SEO , ORM, social media marketing, content marketing, digital PR, social media support, online engagement marketing, blogger outreach, or even email campaigns — you need to know yourself pretty well. 'People can see you’re fat. Or bald. Or hairy. Or gray. Or old. Or short. Or tall.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 25, 2014
    [Internet, Social] I’m your customer? Do you really know me?
    use internet radio like iTunes Radio or Pandora, rather than listen to terrestrial radio. We love comments and those who share on social media. 'You’re trying to sell me something, but do you REALLY know me? Here’s a quick quiz for you: How old am I? Where did I grow up? Am I married? How many siblings do I have?
  • SAZBEAN  |  TUESDAY, MARCH 25, 2014
    [Internet, Social] Leveraging Social Networking for B2B Lead Generation
    B2B companies, even when they do use social media, tend to overlook it as a relationship builder and a lead generation channel. In lead generation, referrals are often the best source, and social networking provides an opportunity to build relationships with those in your customers’ networks.
  • BIZNOLOGY  |  TUESDAY, MARCH 25, 2014
    [Internet, Social] Know Thyself–The Only Road to Digital Marketing Success
    When it comes to online brand promotion — be it SEO , ORM, social media marketing, content marketing, digital PR, social media support, online engagement marketing, blogger outreach, or even email campaigns — you need to know yourself pretty well. 'People can see you’re fat. Or bald. Or hairy. Or gray. Or old.
  • VIRALLY BLOG  |  TUESDAY, MARCH 25, 2014
    [Internet, Social] Digital Mindset
    How many people do you see using social media as a sales broadcast tool spamming feeds with “buy my stuff” messages? With the internet in our pocket via smartphones we have the ability to connect and consume more information than ever before. Think about how you use the internet and how you buy anything.
  • BLUE FOCUS MARKETING  |  MONDAY, MARCH 24, 2014
    [Internet, Social] Register Today for @mnburgess Online #SocialMedia Strategy Course from University of California Irvine Extension @UCIExtension #SM #SMM
    While satellite and certificate programs have been around for decades, social media revolutionized the concept with the rise of the virtual classroom. If you don’t live near a school that offers the courses necessary to further your career, that’s no longer a problem in the social age. The course starts April 7 th.
  • SAZBEAN  |  MONDAY, MARCH 24, 2014
    [Internet, Social] Improving Your Facebook Ads
    Social Media Examiner has an article — 4 Ways to Improve Your Facebook Ads — that serves as a good starting point. Internet Advertising News & Notes Social Networks facebook Facebook advertising internet marketing internet marketing strategy social media marketing
  • HUBSPOT  |  SUNDAY, MARCH 23, 2014
    [Internet, Social] How to Work Less, the Modern CMO & More in HubSpot Content This Week
    Where Nonprofits Spend Their Time With Social Media Marketing [New Data]. While it''s now widely understood that all businesses need to dedicate some of their time to developing and managing a social media strategy, it seems everyone has a different perspective on how exactly that time should be spent. Lewis. All things take time.
  • SAZBEAN  |  SATURDAY, MARCH 22, 2014
    [Internet, Social] Internet Marketing Strategy Articles for the Week of March 17, 2014
    Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
  • SAZBEAN  |  FRIDAY, MARCH 21, 2014
    [Internet, Social] Getting Caught Up in The Wrong Numbers
    With every social network we sign up for, and every online service we subscribe to, we’re given numbers measuring everything from followers to likes to page views. While internet marketing does provide fairly easy measurement tactics, it’s vital to focus on the numbers that are important to your business and its goals.
  • WRITTENT  |  THURSDAY, MARCH 20, 2014
    [Internet, Social] How to Write a Blog Post in 30 Minutes
    Every day when I browse the internet and catch up on blogs I follow; it’s with part of my mind focused on thinking about the content I’ll be writing over the next week. or Share your post on social media? 'Image credit: Flickr. What can you do in 30 minutes? It would be pretty world-changing, wouldn’t it? Here we go! That’s fine.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 19, 2014
    [Internet, Social] What Happens When You Turn Curated Customer Data into Intellectual Property?
    Pombriant’s newest research on social media adoption, The Subscription Economy: How Subscriptions Improve Business, was published in late 2012. For instance, they engage with prospects via social media, and in the process, build a knowledge-base and share content. 'Guest Blogger: Denis Pombriant. He lives and works near Boston, Mass.
  • ENGAGE  |  WEDNESDAY, MARCH 19, 2014
    [Internet, Social] Life in Infinite Scroll
    There’s a lot of noise on the Internet these days. But that doesn’t mean you can’t break through, says Ricky Ribeiro, director of social journalism at McMURRY/TMG. 'I’m a man of routines. wake up; I take a shower; I get dressed. spend fifteen minutes pouring over email, another ten on Facebook. It’s nine o’clock. Nine o’clock? Again.
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Internet, Social] 8 Promotional Videos You Might Actually Enjoy Watching
    We loathe the commercial breaks that interrupt our regularly scheduled programs, and we despise the pre-roll ads that play unsolicited before our selected internet videos. 'There''s an interesting double standard that has emerged with video advertisements. Quality content offers consumers something more than simply a promotional message.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 18, 2014
    [Internet, Social] How to Craft a B2B Email Marketing Strategy That Works
    Because most users spend multiple hours per day on their computers and the internet, good design often equals a trustworthy company, even if viewers are making that judgement subconsciously. Kelsey Jones is a writer and search/social media marketing consultant as MoxieDot and Managing Editor of Search Engine Journal. Final Thoughts.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 18, 2014
    [Internet, Social] Dismantling Geek Stigma: Chicago Startups Nurture Tech Talent
    The social issue of tech needs to be fostered as well, and Chicago, home to Orbitz, Groupon, Ifbyphone, and other startups, is doing its best to groom a culture of supporting and encouraging tech workers. But some argue that the lack of available tech talent isn’t solely a result of the flaws in our education system.
  • BIZNOLOGY  |  TUESDAY, MARCH 18, 2014
    [Internet, Social] Content marketing for the whale watching fisherman hunter
    'I moderated a panel yesterday at the JW Marriott hosted by MediaPost titled “ Slip Of The Tongue: Pitfalls and Potential in Social Media.” The FDA is only beginning to offer guidance on how the pharma segment should handle social media communications, so it is unclear how regulations apply here. Yikes! Nobody! Unspoiled?,
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 18, 2014
    [Internet, Social] 3 Questions to Ask Before You Create a Facebook Ad
    Small Business Marketing Social Media 3 Questions ads advertising billboards Facebook Facebook ads facebook advertising Facebook Platform Facebook Users Internet Marketing News Feed Online Advertising right rail Social Media Marketing sponsored 'Advertising is part of our everyday life. And Facebook is no different.
  • 3D2B  |  TUESDAY, MARCH 18, 2014
    [Internet, Social] Are You Making the Biggest Internet Marketing Mistake?
    'Internet marketing—websites, white papers, YouTube videos, social media, pay-per-click and more—has become a major part of many business-to-business companies’ lead-generation strategies. They are not combining Internet marketing with other tried-and-true outbound marketing techniques that could multiply success rates.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Internet, Social] 3 Newer Types of Content Tactics To Support Lead Gen
    Social Hubs: Uberflip had a well-trafficked content marketing blog that was continuously updated with great articles and news – but it had a problem. The quiz was shared through social channels more than 2500 times and over 500 new readers opted-in to receive updates from the magazine. Follow Josh on Twitter  @jhaynam.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 18, 2014
    [Internet, Social] The slippery slope of influence marketing
    Related Stories Influence Marketing is hot and about to get hotter A plan to earn your way into the hearts of Internet influencers Your checklist for “safe” Influence Marketing. 'One of my friends was posting and tweeting from a conference sponsored by a Fortune 100 company. How did I get on their list? have no idea. Agree? Agree?
  • BIZNOLOGY  |  MONDAY, MARCH 17, 2014
    [Internet, Social] 18 reasons to listen to social media before you leap
    Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among Among companies that are “not successful,” 17% use social analytics (source:  Marquette Group and Ascend2 ). Is Why did you get into social media? Decide for yourself.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 17, 2014
    [Internet, Social] Content Marketing Is The Top Marketing Priority of 2014
    This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. 'Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. Most Exciting Marketing Opportunity. Content Is King For B2B Marketing. My View.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Internet, Social] 10 Strategies to Battle Content Shock
    If you can imagine the vastness of the Internet today, in six years we will have six of those. Content as social currency. posted about my progress with the show as a type of social currency to demonstrate that I am part of the cult around this television series. Think about that for a moment. But what? 1) Shock and Awe. Human.
  • SAZBEAN  |  SATURDAY, MARCH 15, 2014
    [Internet, Social] Internet Marketing Strategy Articles for the Week of March 10, 2014
    Marketing Strategy
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 14, 2014
    [Internet, Social] The Death of Salesmen, Really
    There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009.
  • LEADERSHIP  |  FRIDAY, MARCH 14, 2014
    [Internet, Social] How Does Social Media Leave A Footprint On Your Business?
    'As you know, B2B leaders must reassess their marketing campaigns to include social media. But do you really understand the impact social media has on your bottom line? In this infographic by somemto , research has been compiled to reveal the power social media has over your B2B business. Facebook (73%). LinkedIn (19%).
  • ACSELLERANT  |  THURSDAY, MARCH 13, 2014
    [Internet, Social] Engaging Early with Video Stories
    Empowered buyers of business goods and services are leveraging the Internet, social media and peer groups to research potential solutions. 'Forrester reports that solution providers who engage prospective buyers earlier, helping them “turn a vision into a clear path to value,” win a game changing 74% of the deals!
  • SYNECORE  |  THURSDAY, MARCH 13, 2014
    [Internet, Social] Long Live the Boob Tube: Digital Video Ad Convergence Keeps TV Relevant
    'Over the last few years or so, digital marketing has started to come into its own, as corporate advertising and marketing budgets slowly, but surely, shift from “traditional” categories like print, radio and TV media buying to “digital” categories like web, social media, SEO, content marketing, and others. Long Live the Boob Tube. Not so.
  • FATHOM  |  THURSDAY, MARCH 13, 2014
    [Internet, Social] 8 Steps for Your B2B Content Marketing Strategy
    It’s best to include a mix of long-form (blog posts, articles and whitepapers) and short-form (social media updates and graphics) content strategies. Also make sure you’re pushing the content out on your company’s social media profiles, but only to the profiles that make the most sense. Goals. Target Audiences. Develop Content.
  • BIZNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Internet, Social] Hindsight 20/20 Series: 5. Enterprise social networking is about people, content and places
    What is the big deal about the modern social business and social collaboration platforms? Is there anything unique in them that can’t be done better and faster using the toolset that preceded all the hype around social technologies? Having so many lukewarm stories about social platform implementations does not help either.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 12, 2014
    [Internet, Social] SEO Q&A With Dan Posner of Leadgenix
    In today’s world of internet marketing, the only way to really improve and maintain your search ranking long term is by posting quality content on a regular basis and by having content that outlines who your company is and the services/products that you offer. SEO is more social now than it’s ever been. There is no “one-trick pony.”
  • B2B MARKETING MENTOR  |  WEDNESDAY, MARCH 12, 2014
    [Internet, Social] Hire the Right Freelance Writers for Content Marketing
    Internet marketing company Digital Third Coast’s Content and Social Media Manager, Rebecca Otis, agrees that adaptability is an important trait in candidates, since the writers you hire must be able to communicate in the appropriate voice for the target audience. They’re Internet-savvy and have a social following.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Internet, Social] The Changing Nature Of Work [Slideshare]
    Three forces are shaping the future of work: Globalization (Global access to markets and talent will reshape business), Demographics (5 generations will be working side by side in organizations) & Social Web (social media will connect employees, customers & partners for immediate connection). The Social Web. Strategy
  • MARKETING ACTION  |  WEDNESDAY, MARCH 12, 2014
    [Internet, Social] B2C Email Marketing: When and Why to Discount
    Join The Zappos Social Club… No sign up necessary. Tatyana Gavrilina is a specialist in email marketing at the Promodo Company , and the author of a number of publications on internet marketing. 'Recently we wrote about three tactics to accelerate your B2C email marketing : personalization, segmentation, and trigger messages.
  • THE ROI GUY  |  TUESDAY, MARCH 11, 2014
    [Internet, Social] What is the Most Valued Content for IT Decision Makers?
    'Today’s buyer is more empowered than ever before, leveraging content from the Internet, discussion groups and social media to take charge of the purchase decision-making process. The question was posed as a key portion of IDC’s annual 2013 IT Buyer Experience Study , surveying over 200 executive decision makers worldwide.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Internet, Social] Social Media is a life sentence
    'Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Every day. Don’t’ Freak Out. Don’t Freak Out.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 11, 2014
    [Internet, Social] Content and Pay Per Click – Using them Together for Success
    'With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. SEO/SEM Small Business Marketing google google adwords Internet pay per click Relevant Content Search search engine marketing SEM sem content Video Content
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Internet, Social] 11 Thought-Provoking Guides to Content Marketing for 2014
    According to Murray Newlands, “As we look towards 2014, it’s obvious that content marketing has already become the hottest trend in the industry—the go-to strategy for most, if not all, Internet marketers.” Content Is The Top Priority For The Social Business by B2B Marketing Insider.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 11, 2014
    [Internet, Social] Influence Marketing is hot and about to get hotter
    Related Stories A plan to earn your way into the hearts of Internet influencers Your checklist for “safe” Influence Marketing The do’s and don’ts of influence marketing with C.C. One natural opportunity is to align with the authentic advocacy represented by bloggers and other powerful content creators. Really. Chapman.
  • HINGE MARKETING  |  MONDAY, MARCH 10, 2014
    [Internet, Social] Visible Expert Profile: Rick Telberg
    Already a pioneer of digital publishing when the Internet boom hit in the early 2000s, Rick became one of the first to harness online media and marketing for his sector. We study them because we want to understand how they attained that status and what we can learn from them. Keeping Pace with Change. “It makes for a natural storyline.”
  • SAZBEAN  |  MONDAY, MARCH 10, 2014
    [Internet, Social] The Need for an Internet Marketing Strategy
    'Business (Photo credits: www.roadtrafficsigns.com) While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. The post The Need for an Internet Marketing Strategy appeared first on Sazbean. Marketing Strategy
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 10, 2014
    [Internet, Social] Announcing The Inaugural B2B Web Usability Report
    Key Takeaway #3: Social media activity has less of an minimal impact in the buyer decisioning process. As heavy social media users ourselves, we were surprised to learn that social media’s impact on the buying process is minimal. Demand Generation Events Internet Marketing Measurement Search Engine Marketing Blog
  • WINDMILL NETWORKING  |  MONDAY, MARCH 10, 2014
    [Internet, Social] Is This a Lead, an Opportunity, Or is It …?
    Social excels at both. by Craig Jamieson - Maximize Social Business. Related Stories Using FBX Retargeting to Bring Back Lost Customers How Behavior Can Produce Positive Social Media Results 4 Tips To Help Make Your Video Work For You. … Continue Reading Is This a Lead, an Opportunity, Or is It …?
  • WRITTENT  |  FRIDAY, MARCH 7, 2014
    [Internet, Social] Do You Forget “Marketing” in Your Content Marketing?
    Share it on social. You can add more – Pinterest and StumbleUpon can be great additions to your main social networks list. There are quite a few user-friendly content marketing tools out there that make social sharing very simple: Hootsuite – for post scheduling and sharing in social networks. Social Media Today.
  • MARKETING ACTION  |  FRIDAY, MARCH 7, 2014
    [Internet, Social] What a Google Algorithm Update Can Mean For Your Site
    'If you were online in the early days, when the Internet became mainstream, you probably remember how hard it was to find information on the web. Google hit the stage September 4 th 1998,  and a new type of search was born. They do this in an effort to serve up the most relevant results for your search in their engine. Algorithm Updates: Why?
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 7, 2014
    [Internet, Social] Deciphering Twitter Search – Tips in 2 [Video]
    'Derek Overbey, Senior Social Media Manager at VerticalResponse walks you through the ins and outs of Twitter Search in this video from our new series of helpful, two-minute small business marketing tips: Tips in 2. On Twitter, you can search for people, photos, videos, news and more. © 2014, VR Marketing Blog. All rights reserved.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 7, 2014
    [Internet, Social] The Best Email, Social Media and Digital Marketing Posts You May Have Missed
    With all that content buzzing around on the Internet, chances are, you most likely missed 1.6 So to save you the trouble, here’s roundup of the best email, social and digital marketing posts from the VR Marketing blog you may have missed. Social Media Marketing: 3 Social Media Ideas from Big Brands Small Businesses Can Use.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 6, 2014
    [Internet, Social] Using Humor in Your Marketing
    When we use cartoons on our social-media feeds, we check to see if there is a copyright. Grammarly  does a great job using humor that  pokes fun at common grammar and spelling errors  on its social feeds. Small Business Marketing email marketing Geico humor humor in marketing Internet Totes McGoats verticalresponse Wine Library TV
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Internet, Social] A Sampling of the Sexiest Business Blogs on the Internet
    This app gained a lot of attention for it''s beautiful design and user experience, even though the features weren''t that different than other social networks -- but the design really stood out. You have the blog post title, social sharing buttons, sample text, topic tags, and images. 1) IMPACT Branding & Design. 2) Yoh. 8) Path.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 5, 2014
    [Internet, Social] The second screen: what it means for small business marketers
    By tapping into activities viewers were already doing, like taking to social media from mobile devices , the show was able to maximize interaction and also encourage live watching which makes advertisers happy. 'For several years, the big marketing push has been to “go mobile.” Think graphically. Deliver quality. Photo Source).
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 5, 2014
    [Internet, Social] Get the Most from Your Transactional Emails
    In addition to information such as a purchase confirmation, shipping details or a donation receipt, include things they may need like a contact email address or phone number, shipment tracking links and social media buttons to enable them to connect with you in other ways. Okay, that definition may be a bit dry, but it does it the job, right? 
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Internet, Social] [Infographic] Why Upworthy Has Won the Internet and You Can Too, or, You’ll Never Believe How This Website Started By So Few People Got So Huge
    'Author: Dayna Rothman Viral publisher Upworthy has changed the internet forever. They find interesting content, improve the way that the content is framed, give it a provocative headline, and promote it on their website and social channels. But what draws a person in initially? The headline. And that is really where Upworthy shines.
  • EMAGAZINE B2B BLOG  |  TUESDAY, MARCH 4, 2014
    [Internet, Social] Why SEO can make the difference between Stonehenge, and a bunch of rocks
    You have a target group of people you have identified, and probably through email, direct mail, advertising, calling, maybe even social media, will target certain people to shout about who you are and what you do, and why people should come to your website. 'Some of eMagine’s best blog posts come out of questions that clients ask of us.
  • BIZNOLOGY  |  TUESDAY, MARCH 4, 2014
    [Internet, Social] Blog your way into a book deal
    Because in 2003 there were plenty of jobs, plenty of money, very few Internet-savvy hirers, and the Internet really wasn’t ubiquitous like it is now. They all have always been smart but they all have been very smart with social media and blogging as well. Do I have a recent example of this happening in the wild?
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 4, 2014
    [Internet, Social] 4 Tips To Help Make Your Video Work For You
    For the most part, companies understand the power of YouTube and know that they … Continue Reading 4 Tips To Help Make Your Video Work For You by Jayson Duncan - Maximize Social Business. They fail to establish goals and objectives that will make their videos successful.
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