• HUBSPOT  |  FRIDAY, JULY 25, 2014
    [Internet, Social] New Data Calls BS on Instagram Photos With #NoFilter
    'Selfies tagged with #NoFilter tend to get more likes than those that are not, so it makes sense that any Instagram user looking for a little boost in internet-fame would slap #NoFilter on their photos. Social Media marketing data But what if the picture just looks a lot better with Valencia or X-Pro II applied to it? Keep on reading.
  • MARKETING ACTION  |  THURSDAY, JULY 24, 2014
    [Internet, Social] The Modern Marketing Agency Pitch
    Clearly we were ahead of our time, if today’s Internet cat fixation is any indicator.) Look at the explosion of mobile and social marketing during the last decade. 'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Seriously, it was a huge deal. I forget exactly why. Kittens?
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Internet, Social] How to Write for the Web If You Were Born Before 1965
    noticed that for some who were active with computers, software development and the early days of social media would submit documents using all caps, underlined phrases and sentences, and even highlighting words with different colored fonts to emphasize certain points. There is no need to type two character spaces between sentences.
  • ENGAGE  |  WEDNESDAY, JULY 23, 2014
    [Internet, Social] An Editor’s Anthem
    In the past week, it’s made the social media rounds and amassed more than 9 million YouTube views. Weird Al’s musical humor fits right into our sharable, social media world. Yet he was successful long before the Internet. 'Editors, writers and English teachers rejoice! Admittedly, I account for four of those views.).
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Internet, Social] How To Use Social Media for Recruiting Young Talent
    Utilizing social media in today’s Internet-driven world gives your company a modern face and voice. By engaging with potential candidates through social media platforms your company will build new relationships and attract young professionals. So how can companies embrace the power of social media to attract young talent?
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 23, 2014
    [Internet, Social] 4 Ways To Involve Your Best Social Media Ambassadors
    'The success story of TELUS’s “Customers First” Program Over the last fifteen years, new web technologies and social media have radically transformed the brand-customer relationship. Ways To Involve Your Best Social Media Ambassadors by Raymond Morin - Maximize Social Business. Social Media Influence
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Internet, Social] 9 Pillars for a Killer Content Marketing Strategy
    80% of American Internet users interact with blogs and social media. Your content marketing strategy should be just one layer of your overall marketing campaign, which can include anything from television commercials to ads on social media. If you are focused on a younger crowd, social media may be best. 'Image source.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Internet, Social] The Fallacy of the Lazy Millennial
    They are smart, driven, effective, work hard, they are social media savvy, productive, and like to have fun. Tip: Encourage social media use instead of prohibiting it to ensure that you''re getting in front of more qualified prospects. Any smart millennial has read the articles floating around on the internet. Positive attitude.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Internet, Social] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    The importance of visual content has been highlighted by the evolution of the social media sites marketers use every day to promote their content and brands online. 8) 85% of internet users in the United States watch online video. 'When it comes to marketing content, the web is cluttered, and the competition is tough.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Internet, Social] 5 Social Media Mistakes You Don’t Want To Make
    'We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought was a recipe. m fairly certain my friends will never stop mocking me for this picture, but in the world of social media marketing, mistakes can have much worse consequences. Using social media as a megaphone.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Internet, Social] How to Build Your Email List [GUIDE]
    Use social media  . Email Marketing Guides bulk email list Electronic Mailing List email list building email lists email marketing email marketing list email subscribers Internet Opt In Email Sarah Bruchard verticalresponse 'Building a quality, responsive email list is one of the most crucial steps for effective email marketing.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Internet, Social] 35 Tech Terms Translated Into Plain English
    'Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? A system of servers on the internet that provides content rapidly to multiple users by duplicating the content on multiple servers and directing the content to users based on proximity. Internet Protocol address." 301 Redirect. Alt Text.
  • SAZBEAN  |  TUESDAY, JULY 15, 2014
    [Internet, Social] 5 Tips for Better Twitter Advertising
    Twitter advertising can be a very cost-effective way to increase the reach of your social media marketing. News & Notes Social Media Social Networks internet marketing strategy promoted tweets social media marketing social media strategy twitter web strategy '(Photo credit: Wikipedia). Good Messaging.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 15, 2014
    [Internet, Social] Are You Ready For Marketing 2020?
    These “social news” content leaders include both newer players like Buzzfeed and Huffington Post , and Vice as well as more traditional news outlets like the BBC and The Guardian. And these publishers are all seeking new ways to generate revenue from the modern marketer: one that understands digital, social, mobile consumers. Strateg
  • HINGE MARKETING  |  MONDAY, JULY 14, 2014
    [Internet, Social] Is It Time to Upgrade Your Blog?
    On the other hand, the internet moves quickly: dated design and functionality can undermine your firm’s credibility and eventually cause you to lose visitors – and in turn, potential leads. Webinars, videos, and articles are prominently featured with the new design, with links that allow for easy social media sharing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Internet, Social] 25 ideas for your social media network strategy
    'Behind every social media strategy you have to have a content plan and a network plan. To succeed on the Internet today, you have to create content that ignites and that takes an audience. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. building.
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Internet, Social] Which Brand Won the World Cup?
    Nike probably did a better job of using social to drive awareness to it, the story and video is a bit more shareable and entertaining -- and they have twice the views compared to Adidas. won the internet. Adidas has been ‘all in’ on social media and creating engaging content for their audience for years prior to this.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Internet, Social] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    ANN                 Looking at the social networks where you are most active, and where your customers are most active or your prospects are most active, is definitely the place to start. On what social media sites and social media channels are you distributing your content ? If you’re on social, you’re in marketing.
  • BIZNOLOGY  |  THURSDAY, JULY 10, 2014
    [Internet, Social] Social media in a polarized world
    If you consume news via social media streams, you could be led to believe that there are no mid-tones anymore: you are pro-life or pro-choice, creationist or evolutionist, Heat or Spurs, Bush or Obama, Dilma or anti-Dilma, Neymar or Messi. Social media, in its early Web 2.0 Social media urgently needs a bit of João Guimarães Rosa.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Internet, Social] Content Marketing? Just Deliver Content People Want
    Cisco projects as much as 90% of the traffic over the internet in just a few years will be video. Colin Haas:  “What would you tell those companies that feel social isn’t relevant to their business or industry? ”. Everyone who is buying anything is on social. And we are all using social.”. f5823b ;">. Curiosity.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 9, 2014
    [Internet, Social] Video Marketing: How To Drive Traffic From YouTube
    Every day more than 100 million Internet users watch an online video and 50% of users watch business related videos on YouTube once a week. Video Marketing: How To Drive Traffic From YouTube by Lilach Bullock - Maximize Social Business. Social Media Traffic Generation
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 9, 2014
    [Internet, Social] Are Your Sales and Marketing Departments on the Same Page?
    Social media and the internet in general has changed the way people buy. Social  - Make sales aware of social opportunities, whether it’s LinkedIn or participating in an industry forum that social is a good networking tool. How Does Social Media Impact a B-to-B Purchase?
  • SYNECORE  |  TUESDAY, JULY 8, 2014
    [Internet, Social] 6 Principles of Influence Within Your Inbound Marketing
    Social Proof. Social Proof. The principle of social proof states that one important means that people use to decide what to believe or how to act in a situation is to look at what other people are believing or doing there” (Cialdini, 138). Increase your online attractiveness through your company’s website and social channels.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Internet, Social] The History of Our Social Media Obsession [Infographic]
    'Businesses continue to integrate social media into their marketing efforts at an impressive rate and many report that they have used social media to get more brand interactions, contacts, and new customers. Who is using social media? Which social networks do people use -- and how do they use them? General Social Media.
  • ENGAGE  |  MONDAY, JULY 7, 2014
    [Internet, Social] This Week in Content: A Content Marketing Refresh
    Remember that time Al Gore invented the InternetSocial Media Marketing and Content Marketing: What’s The Difference? Social Media Today. 'Feeling like you need a content marketing pick-me-up?  Reasons Why You Should Spend More on Content Marketing Than PPC. Inquisitr. Boy has it evolved since then!  Marketing Land.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Internet, Social] 8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)
    You get a paycheck for sitting on the internet all day and writing. When people start writing, they generally want to write on really big topics like: "How to Do Social Media Marketing". How to Make Money on the Internet". 'Sometimes, when I tell people that I blog for a living, they roll their eyes. That''s so easy," they say.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 7, 2014
    [Internet, Social] 6 Ways to Optimize Video Content like a B2B SEO Pro
    This Cisco report found that video content accounted for 66% of all consumer internet traffic in 2013, and that number is projected to reach 80% by 2018. Social shares. 'When thinking about the term “SEO,” the big 3 search engines (Google, Yahoo, Bing) immediately come to mind. Nobody wants sit through a long video. On-Page Markup.
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Internet, Social] The Only 7-Step Guide to Creating Content You’ll Ever Need
    And that internet usage continues to grow each year? There’s no shortage of people with an internet connection who are just waiting to fall in love with your company’s content. Social media. 'Image source. Did you know the average person spends over 5 hours every day online ? Know Your Audience. Or on a more personal level?
  • HUBSPOT  |  FRIDAY, JULY 4, 2014
    [Internet, Social] An Exhaustive List of Google's Ranking Factors [Infographic]
    With all the talk about optimizing content for search engines , you''d think we''d know by now exactly what Google''s ranking algorithm considers when crawling pages on the internet. 'More than 1.1 billion people use Google search each month to make 114 billion searches. According to comScore , Google holds 67.6% of the U.S.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Internet, Social] How to Measure Success in Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Referral traffic is a link from another website (including social media). social media, referrals, direct traffic, organic, etc.). Your Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Internet, Social] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    create a lot of content but few posts have generated as much attention as a post I wrote for {grow} detailing my experience with social media stalking: “You’re Creeping Me Out!” The Dark Side of Social Networking. Their Halloween-type theme: Social Media Horror Stories ! Social media stalkers re-visited. 98 comments.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 1, 2014
    [Internet, Social] The Attention Web: What B2B Marketers Need to Know
    In their 2001 book, The Attention Economy , social scholars Thomas Davenport and John Beck proposed that in today’s information-flooded world, the most scarce resource does not involve ideas, money or talent. Don’t rely on the internet exclusively to generate market attention. Less can be more, when it comes to B2B content.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Internet, Social] Google+ on its Third Birthday
    It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. To leave Facebook behind and make G+ my number one social media wife.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 30, 2014
    [Internet, Social] Optimize Twitter to Maximize Real Estate Results
    'Integrating Twitter into your overall social media marketing strategy can be an important element to branding your real estate business online. As NAR statistics continue to show, the Internet and social media play a significant role in the home buying process. Social Media for Real Estate
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Internet, Social] Onward, to Total Immersion!
    see digital (web, internet, online, or whatever you want to call it) as a marketing battleground of equal or greater importance to any other that exists. Then social media came along, and things changed again. The reasons were pretty obvious, even in the early stages of businesses using social media and content marketing.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Internet, Social] Future Trends in Content Marketing
    The top 5 B2B marketing content used are social media, articles on websites, enewsletters, blogs, and in-person events. The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. By 2017, it is expected that 87% of all Internet device sales will be smartphones and tablets. Create a Conversation.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Internet, Social] Future Trends in Content Marketing
    The top 5 B2B marketing content used are social media, articles on websites, enewsletters, blogs, and in-person events. The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. By 2017, it is expected that 87% of all Internet device sales will be smartphones and tablets. Create a Conversation.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Internet, Social] Future Trends in Content Marketing
    The top 5 B2B marketing content used are social media, articles on websites, enewsletters, blogs, and in-person events. The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. By 2017, it is expected that 87% of all Internet device sales will be smartphones and tablets. Create a Conversation.
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Internet, Social] 5 Ways to Share Financial Aid Information via Higher Education Social Media
    Below are five ways to share important financial aid information through a school’s social media channels: 1. This is also a great way to get a college’s social community involved. According to the Pew Research Internet Project  Twitter use among adults is on the rise, especially for those in the 18-29 age group. in 2004.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JUNE 26, 2014
    [Internet, Social] Manufacturers Must Create Websites with Millennials in Mind
    The Industrial Internet of Things — $14 TRILLION and growing. And two, data released by Manufacturing.net in its first  IoT Uplink video , shows the Industrial Internet of Things (IIoT) is rapidly growing. Of Biographical information, including links to social media profiles, of the management team and key employees.
  • WRITTENT  |  WEDNESDAY, JUNE 25, 2014
    [Internet, Social] How to Craft a Perfect Blog Post Headline [+Examples]
    Bounce ideas off of others, reference the internet, brainstorm, or group-write. With a little practice and a bit of research, you’ll soon develop your own methods for writing knockout headlines for your blog posts that will grow your audience and encourage social sharing. Step One: Choose a Tone. Step Two: Choose Your Method. Numbers.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Internet, Social] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
    How many times have you added a hashtag to a campaign simply because it’s a social marketing best practice? Mercedes-Benz USA ran a full social media campaign (primarily on Instagram) to highlight the new Mercedes CLA for a millennial audience – consumers born between the early 1980s and early 2000s. Social Media On Topic.
  • BIZNOLOGY  |  TUESDAY, JUNE 24, 2014
    [Internet, Social] Social networking services should be facilitated not controlled
    and platform-based Social Network Service (SNS); namely, her belief that communities need to grow organically and not be rigid, planned, communities: more like London than Paris. Before you start — before you create your own social networking site, your own social media — be sure to check to make sure that you actually need to.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Internet, Social] 10 Things to Nix in Your Next Email Newsletter
    Of course it’s okay to have secondary calls-to-action such as social sharing buttons and the obligatory unsubscribe link, but it’s good to stick to one overarching goal. What types of branded content do you like to read on the internet? I’ve read some that I absolutely love. 1) Generic Subject Lines. Simple as that.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Internet, Social] What Content Marketing ROI and a Beach in Fiji Have in Common
    could inundate you with stats about how including visuals in your content converts better (it does) or how people will be predominantly using mobile devices soon ( 87% of Internet device sales will be mobile or tablet by 2017 ), now making responsive design a must have — but I think you’ve heard it all before. Make It Visual & Responsive.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 23, 2014
    [Internet, Social] Does Marketing Have A Marketing Problem?
    ” So with all the digital distractions offered by our social, mobile life, just because your ad is on or in front of someone doesn’t mean they’re paying attention. We’ve taught them to ignore the edges of the internet and they are pretty good at tuning them out. Our customers are tuning out ineffective marketing content.
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Internet, Social] How Long Does Inbound Marketing Take to Reach Success?
    For that we can thank DVRs, satellite radio, MP3 players, Caller ID, Do Not Call Lists, Do Not Mail Lists, CAN-SPAM legislation, Internet ad pop up blockers and RSS readers. Now , thanks to the Internet, buyers can research the product without having to first go to the seller. Results are not immediate but they are long term. and more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 23, 2014
    [Internet, Social] Social Media and the History of Aggression
    We are held in place by laws (usually), a fear of punishment, or pride in a politically-correct social status. Social media and aggression. And yet, isn’t there still an underlying, unstoppable aggression pulsing through this social media world? Will evil seethe under the surface of the Internet forever, contained?
  • HUBSPOT  |  SUNDAY, JUNE 22, 2014
    [Internet, Social] What Do Introverts, Content Marketers, and Pinners Have in Common?
    Our most shared content includes posts about social media, email, content marketing, leadership, and virality. Below are the five posts from this week that received the greatest number of social shares. Read this blog post to learn some of the ways you can increase the chances of your videos becoming internet famous. Tweet.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Internet, Social] Embarrassing or Adorable? MySpace Emails Users About Their Decade-Old Photos
    Since companies now perform thorough internet checks before making a hire, plenty of people have something to be worried about. There is a great chance the bad publicity surrounding Myspace’s choice to “blackmail” past users actually helped the social networking site. Funny Ploy or Blackmail? The Basis for Complaint.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Internet, Social] 60 Marketing Acronyms Every Industry Pro Should Know
    Internet hosting that provides computer-based services to customers over a network. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others.
  • VIDYARD  |  THURSDAY, JUNE 19, 2014
    [Internet, Social] 6 Content Marketing Lessons From Impressive B2B Videos
    As it turns out, technology for connecting planes, trains, and automobiles to the Internet gets way more interesting when you create an imaginary city called Datalandia full of…sexy vampires? video that showcases the ways you go above and beyond as a socially responsible company could be just the thing to elevate your B2B brand.
  • BIZNOLOGY  |  TUESDAY, JUNE 17, 2014
    [Internet, Social] Online Communities are Not Virtual
    The Internet can be a safe place for people to explore themselves. The Internet can allow access to people who are shy, easily intimidated, overwhelmed, or are just “trying out” different personalities, experiences, relationships, and roles before committing. The Internet allows its denizens to “try before you buy.”
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Internet, Social] The Art and Science of Viral Videos
    So let''s take a look at some of the research that''s been done on viral videos and identify some of the commonalities that can make them internet-famous. The majority of ironic elements in the videos displayed the breaking of social norms. Think: Are there any social norms associated with your brand or product? 'Virality.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Internet, Social] 14 Brilliant B2B Marketing Strategy Guides
    'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. ” 4 Ways Elite Social Brands Separate Themselves From The Pack In B2B by MediaPost. In less than a generation, information has gone from being scarce to overabundant.
  • MARKETING ACTION  |  TUESDAY, JUNE 17, 2014
    [Internet, Social] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    Tools and data you already have at your disposal are great – analytics, social feedback, email correspondence and customer reviews, to name a few. He bootstrapped the company by providing internet consulting services while funding/managing a team of engineers and marketers to develop and sell software for search engine marketing automation.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 16, 2014
    [Internet, Social] Scott Goodson (@scottfrog) Tells How He Came Up with Emirates Airline’s ‘Hello Tomorrow’ Brand Idea. #branding #brands
    As social media is rising in importance among marketers and companies, I am fascinated about how brands are developing these ideas in order to help them maximize the new rise of social media. How their social media community is thinking rather than simply finding a way of putting the product or company on a pedestal.
  • WRITTENT  |  MONDAY, JUNE 16, 2014
    [Internet, Social] 15 Ways to Get More Customers from Your Blog
    Each post you publish should add value to the Internet. Using them will help you get more customers from your blog’s social media marketing. So, here are 15 ways to boost your blog’s customer-generation. Blog More Often. It’s been proven that the more often you blog, the more traffic you will be able to drive with it.
  • HINGE MARKETING  |  MONDAY, JUNE 16, 2014
    [Internet, Social] Visible Expert Profile: Jay Baer
    Jay Baer, president of the digital marketing consulting firm Convince and Convert , didn’t set out to become one of the world’s top social media and content marketing experts. His foray into the world of digital marketing did not occur until Jay’s friend needed a marketer to join his new company, Internet Direct, in 1994.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 16, 2014
    [Internet, Social] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    With all the content being produced on a daily basis, it’s important to remain focused on the end goal and create a piece of content that will rise above the noise on the Internet. Now, much like your average American, I feel that professional soccer falls somewhere between Cornhole and Quidditch in terms of everyday sports importance.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Internet, Social] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of the town in New York city right before Internet Week where I presented on the content marketing imperative. 222222 ;">One are the Innovation report spends a lot of time on is the lack of sharing, promotion and social pushing from the Times own staff.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Internet, Social] How to Nurture Contacts Beyond the Inbox
    Pete is responsible for social, content and product marketing at Bizo , which specializes in business audience marketing. This honor highlights the role of marketing automation beyond the scope of email – enabling marketers to nurture leads across email, display, and social advertising. Follow Pete on Twitter @slapschott.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 13, 2014
    [Internet, Social] The Visual Web: How It’s Connecting Marketers to Customers Like Never Before
    The Visual Web, as Lipsman calls it, is the new era of the internet; comprised of platforms like Instagram, Pinterest, Vine, Snapchat, and others. The Social + Mobile Shift. Two-thirds of social activity now takes place on mobile, and the wisest advertisers are already thinking of ways to make the most of this trend.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 12, 2014
    [Internet, Social] How to Create Genuine Experiences in Your Online Marketing Campaigns
    They use the internet every day and are no longer phased by fancy blinking banner ads or emails that promise they will make $5,000 in a single week. Another great example is the Disco Cab, which was mentioned by Ramon DeLeon in his presentation at Social Media Strategies Summit  that I covered in Chicago this year. Don’t Fake It.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Internet, Social] Is Outbound Marketing Dead?
    Social media is used to help spread their content and attract more traffic. For that we can thank DVRs, satellite radio, MP3 players, Caller ID, Do Not Call Lists, Do Not Mail Lists, CAN-SPAM legislation, Internet ad pop up blockers and RSS readers. The buyer can also use social media to get the opinion of friends and even strangers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 12, 2014
    [Internet, Social] An unexpected blogging journey with Jeff Bullas
    Schaefer Two of the most inspiring people I have found on the Internet. blogging Blogging best practices Personalities of the social web Psychology and social media Video blogs jeff bullas video blogs 'Click here if you can’t see this video interview with Jeff Bullas. Comments Gracias! by Mark W. Chapman.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 11, 2014
    [Internet, Social] 4 Quick Tips to Set Your Business Development Reps Up for Success
    This worked well for decades - that was until our little friend, The Internet, arrived. Before the Internet, we didn''t know what we wanted, when we wanted it, or why we wanted it. We have the Internet at our fingertips now. This doesn''t mean network in the traditional sense; it means network in the social sense. Hello!
  • BIZNOLOGY  |  WEDNESDAY, JUNE 11, 2014
    [Internet, Social] Are You Ready for Big Data Marketing?
    Internet Marketing Market Research Social Media Marketing Web Metrics Webinars analytics Big Data Biznology Webinar conversions Google Analytics social media social media marketing Web metrics Webinar 'Yesterday, I presented a webinar about how Big Data has already changed marketing. appeared first on Biznology.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 11, 2014
    [Internet, Social] 10 Things You Probably Don’t Know About Google+
    Google+ is not just another social media platform. It’s the social hard drive that’s wired to all Google products. your social fingerprint is filed and matched to your online persona. If Google+ is a “ghost town,” then it’s the rockingest graveyard on the internet. Google+ is not just another social media platform.
  • BIZNOLOGY  |  TUESDAY, JUNE 10, 2014
    [Internet, Social] Successful SNS’s should be modeled on the college campus
    'The future of Social Network Services (SNS) can be discovered on High School and College campuses. The Internet does not respond (well or at all) to command and control. Social Media Marketing College football Digg Google Harvard Harvard University High school Social network service thomas pynchon USENET Yale College
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 10, 2014
    [Internet, Social] Ifbyphone + Optimizely = More Call Conversions from SEO and PPC
    'For marketers growing their business in the age of the Internet and digital marketing, clicks are like gold. If clicks are gold, calls are diamonds. According to analyst firm BIA/Kelsey: The surge in mobile device adoption is driving an influx of sales calls into businesses. 30 billion calls were made to businesses in the U.S. Together?
  • WRITTENT  |  MONDAY, JUNE 9, 2014
    [Internet, Social] 11 Buzzwords to Use in Your Blog Posts for Social Sharing
    Instead of following a well-defined content marketing strategy, they rely on luck for their posts to get some social love. While there are a number of things that contribute to a blog post’s social potential, using high impact buzzwords comes close to the top of the list of factors that make people share blog content. Surprising.
  • CHRIS KOCH  |  MONDAY, JUNE 9, 2014
    [Internet, Social] The Worst Source of Work Conflict
    If you’re an old fart like me, you remember a time when the internet was something being hatched by DARPA and there was no voice mail. Blogs, social media, and even videos have much more power to offend people. In social media the conflict can become exponentially worse because it can be crowd sourced. Culturally clueless.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JUNE 9, 2014
    [Internet, Social] 3 Reasons Your Website Isn’t a Brochure
    Given my pre-Internet, print media background, I understand this mindset. When the Internet came into play, it made economic and marketing sense to create a “brochure” website: once you created your website, you could simply point people to a URL. These brochures were often written in-house and designed by a local printer. Just set.
  • HUBSPOT  |  SUNDAY, JUNE 8, 2014
    [Internet, Social] What 15,000 People Read and You Didn't
    We view social shares as an endorsement of sorts -- they show us how many people found our content valuable enough to share it with their own contacts. Buzzfeed and Upworthy have had particular success using the full scope of social media to promote their respective content and websites. content creation Social Media Tweet.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Internet, Social] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
    When I get that urge to share stuff, the first thing I do is glance quickly around the website for social sharing links so I can pass on whatever I''m reading with just the click of a button. But when the social sharing buttons aren''t there, well. Before we get into how to do this, let''s quickly go over what social sharing links are.
  • ENGAGE  |  FRIDAY, JUNE 6, 2014
    [Internet, Social] #LOOKITUP: Social Media Terms Are Now In the Dictionary
    'Merriam-Webster just released the list of words that are being officially added to the dictionary this year, and several of them are terms that are key to social-media marketing. Social networking (noun): the creation and maintenance of personal and business relationships, especially online. What does it mean for marketers?
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Internet, Social] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    'Sometimes, when I think back to internet trends that came and went, it can put a big smile across my face. Let''s take a moment to look back at six internet marketing trends of the last five years that are really not a thing anymore, and give you alternatives to take advantage of now. Inbound Marketing Social Media 4) QR Codes.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 5, 2014
    [Internet, Social] So What Exactly IS Inbound Marketing?
    Now , thanks to the Internet, buyers can research the product without having to first go to the seller. The buyer can also use social media to get the opinion of friends and even strangers. In marketing, one of the biggest shifts created by the Internet is from space to attention. Here''s a primer. Here''s an overview.
  • VIDYARD  |  THURSDAY, JUNE 5, 2014
    [Internet, Social] What is Video Seeding and Does Your Brand Need it?
    In return the video bloggers would record their experiences and journeys on their social media channels. Saying Ford’s Fiesta video blogging social campaign worked is an understatement. Most companies that handle video seeding will also share your content through their social channels as well. You need to start video seeding.
  • MARKETING ACTION  |  THURSDAY, JUNE 5, 2014
    [Internet, Social] David and Goliath: How Small Players Beat Out the Big Banks
    With the evolution of the Internet, there has been a drastic shift in the way consumers make spending decisions. Attracting traffic to your online properties (social media, search optimization, search ads). 'Editor’s note: This post was originally published in the National Mortgage Professional Magazine. But the game is changing.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 4, 2014
    [Internet, Social] How to achieve 1 billion impressions
    Ultimately, these are the attributes that will make your brand identifiable and relatable in social. Utilizing social listening ahead of attempting these kinds of campaigns can educate you on potential hidden risks and pitfalls before getting started and improve your chances of success. Develop a tailored social listening program.
  • SAZBEAN  |  TUESDAY, JUNE 3, 2014
    [Internet, Social] Five Tactics to Build a Strong Brand Presence Online
    Put time and effort into the five following tactics and watch your brand’s internet presence flourish. Strengthen Your Social Media Accounts. People see social media as the face of a company. Addressing social media feedback. Her articles have been published by Hot in Social Media, Yahoo! Photo credit: Wikipedia).
  • BIZNOLOGY  |  TUESDAY, JUNE 3, 2014
    [Internet, Social] Advertising methods are too ephemeral
    Keeping those ephemera alive through narrative, sharing, conversation, and story, is what social media is, it is what customer service is, it is surely what branding should be. Internet Marketing Offline Marketing 'I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. CA is intoxicating!
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Internet, Social] 13 Lessons From Upworthy & BuzzFeed: Viral Content's Secret Sauce
    'As social sharing has accelerated at an exponential rate over the last several years, so too have a slew of enterprising and innovative new sites that have learned to successfully leverage the full scope of social. They found that this audience was the principal driver of social sharing. million to 19.3 million. ” quiz.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 2, 2014
    [Internet, Social] The 10 Internet Trend Charts You Need To See From Mary Meeker
    'Every year around this time Mary Meeker puts out her famous Internet Trend Charts. There’s 164 slides in her latest deck, so I have pulled out the 9 internet trend charts you need to see… Mobile Still Has A Ton Of Growth. The Rise Of “Social News” Content. The Internet Trifecta. Did I miss any?
  • ENGAGE  |  FRIDAY, MAY 30, 2014
    [Internet, Social] Website Design: Win With a Whisper
    Facebook, Twitter and just about every form of social media has been infiltrated by brands, advertising and other forms of visual noise that can distract from one of the original reasons that we surf the Internet to begin with: information. Isn’t that why the World Wide Web was created? We whisper. sweater. An iPad. What is this place?
  • B2B VOICES  |  FRIDAY, MAY 30, 2014
    [Internet, Social] What Are You Doing About China? Six Steps to Take Now
    Chinese Internet companies   continue to make news as they seek to grow via IPOs. If that’s not enough (and it probably isn’t by itself), read what Mary Meeker has to say about China’s Internet growth. Just like you do now with your social tools find out what is working and what is not. 'Hello China. RenRen.
  • ENGAGE  |  THURSDAY, MAY 29, 2014
    [Internet, Social] The Future Is Now—And It Needs an Editor
    If others follow the way of this social-media trailblazer, could we be looking at a future of increasingly realistic yet verbally ungainly company mottos throughout the tech world? Current motto: The Front Page Of The Internet. Future motto:  Page B-12 Of The Sunday Internet. Here’s what that dystopian landscape might look like.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Internet, Social] The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report
    'Every year, Mary Meeker releases her annual Internet Trends Report. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. 4) Internet use was up 9% in 2013 compared to 11% in 2012. 7) >75% of Buzzfeed''s visitors are from social and >50% from mobile. 10 Tweetable Takeaways. 1) 3 Cs > 4 Ps.
  • BIZNOLOGY  |  THURSDAY, MAY 29, 2014
    [Internet, Social] 5 Popular Movies that will Improve Your Marketing Strategy
    The Internet has made false fronts almost impossible to sustain. 'No matter how solid your business model or how good your product is, crafting an effective marketing strategy is the key to long-term success. Marketing today is about customer engagement…finding your target audience and delivering what they want, when they want it.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Internet, Social] Facebook Wants to Tap Into Your Cell Phone's Mic. Will You Let Them?
    But as you can imagine, the internet''s abuzz over the idea of Facebook now trying to tap into our microphones and listen in on our daily lives. Social Media 'Today, Facebook announced a new feature that might make even the oversharers among us squeamish. It''s rolling out on iOS and Android in the U.S. over the coming weeks.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Internet, Social] Why Business Blogging Works
    Once you publish a blog post, it''s out there on the internet working to bring in new traffic and leads forever. So even if we published a post several years ago about inbound marketing, people can still find that post in search engines like Google, or on social media if people still share it after reading it themselves. an About page.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 28, 2014
    [Internet, Social] Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone
    Here’s how Wikipedia defines it: Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be. But it will not eliminate the need for outbound marketing.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Internet, Social] 27 Must Use SEO Tools for Incredible Content Marketing Results
    Internet Marketing Ninjas. Internet Marketing Ninjas provides search engine marketing services. They also have a collection of social, webmaster, and optimization tools on their site that are free to use and can help you leverage content marketing. on popular social networking sites. How will you research keywords? Scoop.it
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Internet, Social] 17 Words You Must Use in Your Headlines [+Examples]
    Here is a list of proven words that you can use in headlines and titles to gain more interest from your readers and promote sharing on social media. As many internet marketing experts know, people are much more likely to watch an online video than read an online article. Secret. Example: 9 Secrets About Writing Viral Headlines. Facts.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, MAY 27, 2014
    [Internet, Social] Are Websites Obsolete?
    'If information and engagement are business goals, websites , the ultimate icons of the Internet age, are quickly becoming obsolete. Consumers now engage and interact with mobile apps , social networks, text messages, email and dynamically loaded loyalty cards much more than they do brand websites.  Social sharing was introduced.
  • FATHOM  |  TUESDAY, MAY 27, 2014
    [Internet, Social] Why You Need a Blog and How to Leverage It Using Social Media
    As brands’ reach continues to decrease on Facebook, some are looking to take their marketing resources and dollars to other social networks. But the reality is that other social networks could soon follow in Facebook’s footsteps. Utilize your existing social networks where you already have a presence to send traffic to your blog.
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Internet, Social] So what is native advertising?
    And, since the typical visitor is undiscerning as to whether content is an ad or editorial (people generally don’t discern between organic results and ad results on Google search , believe it or not), it’s not hard to bait the typical user into paid content — even to the point of earning shares to social media. Sales staff/.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Internet, Social] How to Hire a Content Strategist
    Because it’s a relatively new role, however, universities aren’t yet churning out journalist-grade writers who double as experts on the machinery of search, demand creation, and social media. Thanks to “ ego trap ” marketing, the internet is chock-full of lists cataloging prominent content professionals.
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