• OPENTOPIC  |  THURSDAY, SEPTEMBER 29, 2016
    [Internet, Social] Harvard Business Review report: Using analytics to create customer value
    We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 29, 2016
    [Internet, Social] What brands and consumers get from long vs. short form content
    Content Marketing Internet Marketing Organic Search Public Relations Search Marketing Social Media Marketing Arthur Sulzberger Brand Experience brand gatekeeper Brand Trust branding Content Consumption Content marketing Jr. We have no one to blame but ourselves. Both play a role when content is the vehicle. Like this post?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Internet, Social] 7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking
    Social sharing outreach - Don't have the contact information you need for an email? You can reach out to authoritative sites through social & blog commenting or messaging. As with most aspects of Google's algorithm, the search giant has never come out and admitted that social signals are a ranking factor. Bottom of page 1?
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Internet, Social] A Brief History of Facebook Marketing
    As this series rolls out, we’ll look at which brands are nailing Facebook marketing, how to measure success, and examine features that go underutilized on the social media platform. According to the most recent Pew Research Center report , the majority of internet users are on Facebook. Marketing Social MediaLike*. Love*.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Internet, Social] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    Our research team surveyed over 1,000 internet users worldwide to learn about their preferences and behaviors when it comes to their content consumption habits. HubSpot Research found that internet users’ behaviors are changing to reflect a growing interest in visual content. Social Media. Social Media. News Articles.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 26, 2016
    [Internet, Social] The simple truth about what’s driving digital next year
    But, if you haven’t signed up for a Snapchat account yet I strongly recommend you do if only to check out the stories placed on the social network by companies like Vice, National Geographic, or CNN. This isn’t about whether or not Snapchat will catch on as the social network or the messaging platform or marketing channel of the future.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Internet, Social] Voice Search Strategy: What Marketers Need to Know Now
    Source: Kleiner Perkins Caufield & Byers 2016 Internet Trends Report. Source: Kleiner Perkins Caufield & Byers 2016 Internet Trends Report. Fun and Entertainment: Searching for and playing music and video, social media interactions, sports and TV schedules. Thank goodness for voice search, am I right? That's great.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Internet, Social] Study: How Much of Your Content Marketing Is Effective?
    excluding social media posts)? account for an incredible 74 percent of all Internet traffic by 2017. LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. content.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Internet, Social] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. Internet, and we want to do it every single day. The Internet is what we make it, and we want to make. SOCIAL Strategies, tools, and tips for spreading content through. the social web. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Internet, Social] Evangelizing a Content Marketing Program
    The news isn't much better on mobile, where Internet usage. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Introduction 4 II.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Internet, Social] 5 Reasons GE’s Content Goes Viral on Reddit (and Everywhere Else)
    “It soon made it to the top of the front page of the internet,” Kellner said. ” GE has been one of the first brands on most social platforms, including Instagram, Periscope, and Snapchat. Should he keep his Periscope live stream going for his captivated audience, or use his phone to switch over to GE’s Snapchat?
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Internet, Social] 50 Facts about online consumer behavior not to ignore
    97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). Social Media Examiner). 80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. 28% of all online activity is spent on social networks. Conductor ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Internet, Social] The disconnect between social media popularity and business effectiveness
    This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. On the surface, he is a social media stud. Social media numbers may not translate to expertise. What’s interesting on the Internet is the social proof aspect of this. 
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Internet, Social] How to Incorporate User Generated Content into Your Nonprofit Marketing
    User generated content (UGC) is the ultimate form of social proof – that validation from outside sources that your organization is as awesome as you tell people it is. And you get social proof! Use various social media plug-ins throughout your website to encourage site visitors to spontaneously create and share their own UGC.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Internet, Social] How Gimlet Hacked Slack to Reinvent Its Comments Section
    The internet may seem noble and libertarian on the outside, but the deeper you go, the uglier and more repressive it gets. According to a 2014 Pew study , 40 percent of internet users have been harassed in some form. Publishers have struggled mightily to curb such behavior in their comment sections. Virtual anonymity stokes rage.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Internet, Social] 4 Skills for Marketing Professionals Every Firm Needs to Grow
    Social Media. Social media engagement. But the extent to which professionals can even secure those speaking engagements is largely contingent upon how effectively they demonstrate their expertise through digital means – blogs, social media and e-books, to name just a few. You should consider doing the same.  . Blogging.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Internet, Social] 5 Proven Tips to Keep Leads Engaged With Retargeting
    The technology to find users again has grown to work across most websites, social networks and even email. It also helps your brand stay top of mind as customers browse the internet, not just when they look at their inbox. Sometimes a prospect comes to your website, finds exactly what they want, and makes a purchase. shoes).
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Internet, Social] Tips on how to use LinkedIn for Better Lead Generation
    During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. For example, company pages that don’t reflect the brand or are just another place to post social media updates – the same as you would on Facebook. development? Do not auto-post.
  • CONTENTLY  |  MONDAY, SEPTEMBER 19, 2016
    [Internet, Social] 3 Gaming Trends About to Take Over the Media World
    While gamers can’t take credit for making YouTube an internet behemoth, they’ve certainly done their best to colonize it. Today, live streaming is everywhere on social media. Some people tend to think of gaming as a niche hobby. But I always felt otherwise. Video games have consistently out-earned Hollywood. Most
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Internet, Social] Inbound Marketing or Outbound? Which is the Winner?
    With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey. On the inbound side, social media, SEO, and blogging have become important pillars. But are marketing teams really migrating away from outbound marketing? You can control the message and timing.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Internet, Social] 11 Ad Agencies You Need to Follow on Twitter
    It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. How are clients supposed to trust you with their social media accounts if you can't keep up with your own? social media feed can dream, can't it? Handle : @RGA. August 31, 2016.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 17, 2016
    [Internet, Social] This Week in Content Marketing: The Business Model of More vs. Less Content
    The study reports on the marketing potential and overall importance of contextual content — like wearables, beacons, sensors, and other Internet of Things advances — at different parts of the buyer’s journey. Content Creation Content Marketing Examples Industry News and Trends PNR Social MediaThis week’s show. Image source.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 16, 2016
    [Internet, Social] ‘Patagonia’s Philosopher-King,’ and 3 Other Stories You Should Read
    It’s a well-known fact that the internet loves cute, happy, positive things. Last night, Twitter ran a live broadcast of Thursday Night Football’s matchup in an effort to bring a larger audience to the social platform and to capitalize on its speciality of sharing live reactions. It’s Doomed.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 16, 2016
    [Internet, Social] SnapWrap: Blogging History Lessons, Content Intelligence, and More!
    Joe Griffin, Social Media Examiner. This post from Social Media Examiner presents a number of different blog types to vary the ways you present your content, all in the name of keeping your audience more engaged. There’s no limit to the amount of money one can make with just a laptop and an internet connection. Content loading
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Internet, Social] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    We create a lot of content where the goal is unrelated to SEO, such as content for PR pitches and paid/organic social channels, for newsletters, or for B2B studies. Your link profile is the sum of all inbound links to your pages from authoritative and credible websites, social media networks included. Two hundred factors. Endorsement.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 15, 2016
    [Internet, Social] Why Snapchat Is Already Giving Up on Not Being ‘Creepy’
    “In the early days of internet advertising, marketers relied on things like targeting to help differentiate ad products that weren’t very engaging,” he said in a video promoting the release. Media Social Snapchat targetingThat’s something that’s really important to us.” From creepy to necessary.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 15, 2016
    [Internet, Social] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    What this means is, if you’re running an internet marketing blog, you’d better make sure it’s a good one.  Just remember, you’re not alone: 6.7MM people publish blogs on blogging websites and another 12MM write blogs using their social networks. seconds skimming articles before they ever settle on one to read!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Internet, Social] How Can Small Schools Tackle Inbound Marketing?
    And then you start thinking about the all the different strategies and tactics and new social media platforms and metrics and. Spruce up some new CTAs to place on your website and to promote via social media. This is also a good time to take another look at your social media platforms. Holy cow, it can all seem to be a bit much.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Internet, Social] A Brief Timeline of the History of Blogging
    One day, someone figured out that we don't have to stick to strictly technical topics when we put things on the Internet. That same year, Claudio Pinhanez (who today is a Social Data Analytics Senior Manager at IBM) began to log short entries into what he called an "Open Diary.". Greetings, readers. We’re very happy to have you here.
  • FATHOM  |  MONDAY, SEPTEMBER 12, 2016
    [Internet, Social] The ROI of (Transformational) Digital Marketing
    Internet display advertising: $20. Social networking: $13. Social media : 95% ( Forbes ). Ah, ROI. The Holy Grail of Marketing. It’s elusive. Its discovery is constantly talked about (I think there’s an infinite amount of ‘How Do You Calculate Marketing ROI’ blogs). Most importantly, though, it’s timeless. Let’s be real.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Internet, Social] The State of Inbound 2016 Is Here [New Report]
    More people are using mobile to access the internet than ever before, newsfeeds are packed with content, and bots are redefining what it looks like to complete the most common of online tasks. How many companies are investing in video content, social selling, and preparing for new disruptors that enter the market?
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Internet, Social] A Brief History of Online Advertising
    Online ads have matured a lot since those days, but it's still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better understand where we're headed -- and where there's still room for improvement. Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads?
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 9, 2016
    [Internet, Social] Harvard Business Review report: Using analytics to create customer value
    We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 9, 2016
    [Internet, Social] How a smarter website can improve your marketing effectiveness, Part II
    That means integrating it with your email marketing, social media, and CRM platforms. Content Marketing Internet Marketing Content marketing Phil Shelp sales marketing Scott Hornstein Wayne Cerullo website managementIt’s time for part two of the three-part series of posts I began next month. Yes, it’s their buying process that matters.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Internet, Social] Skyword’s Top Takeaways from Content Marketing World 2016
    Inside LEGO’s Content and Social Program , Lars Silberbauer, Senior Global Director of LEGO. ” LEGO values storytelling more than most brands—of course creating the LEGO Movie a few years ago with its team in Los Angeles, but also across YouTube and other social media channels. Watch social/Google trends. Wednesday.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 8, 2016
    [Internet, Social] Facebook Can’t Escape Bias, No Matter What It Says
    ” But Facebook dominates the internet precisely because it acts like both a tech company and a media company. In fact, in the past few years, Facebook has arguably become more of a content-sharing network than a social network. Media Social facebook TwitterThe day we learned about bias, however, has stuck with me.
  • NUSPARK  |  THURSDAY, SEPTEMBER 8, 2016
    [Internet, Social] Utilizing Webinars in Your B2B Demand Generation Strategy
    There’s a glut of blog-powered content marketing campaigns on the internet today, as inbound and its subset of content marketing become the hottest new tools for online marketing. webinar produced from scratch can be picked apart and used for components to produce blog posts, eBooks, video clips, social media content, podcasts, and more.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Internet, Social] The 11 Weirdest Branded Video Games
    Countless hours have been logged observing social encounters, attempting to better understand the female species, and determining what makes a playa a playa. The internet is a wild and wonderful place. 6. 7 Up: Spot Goes to Hollywood (1995). It doesn’t make much much sense—what does matching circles have to do with glasses?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Internet, Social] The Rise of the Unread: How to Avoid the Burial of Your Content
    The​ ​Unread​ ​(content)​ ​has​ ​risen​ ​and​ ​is​ ​stalking​ ​the​ ​internet. Meanwhile, informal social networks can provide the opportunity to highlight new facets of the brand, or build customer relationships by showcasing behind-the-scenes content. More​ ​on​ ​that​ ​later. Content​ ​Marketing​ ​is​ ​Everywhere. Multichannel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Internet, Social] Social media giants tighten their grip on small content producers
    Popular social media platforms have tightened their grip on user generated content. A few years ago, Facebook limited your business/fan page reach in exchange for payment. The newest social media giant to limit one’s content marketing is the video platform — and second biggest search engine — YouTube. Start a podcast.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Internet, Social] Recruit Better Candidates with Re-Recruiting Tactics
    Surround your audience with ads on the most popular websites on the Internet. Turn social media into a recruiting engine. Candidates looking for jobs or reading job-related materials will have a tracking code installed and be targeted with your visually rich ads – all across the Internet. Why does that information matter to you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 5, 2016
    [Internet, Social] A thought exercise on social media and critical thinking
    There was no Internet, no Google, no television, no radio … I probably wouldn’t even have had access to a major newspaper. Social media and critical thinking. Researchers at Stanford gave a series of cognitive tests to a group of heavy social media multi-taskers and another group of light users. By Mark Schaefer.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 2, 2016
    [Internet, Social] ‘Inside Glossier,’ and 4 Other Stories We’re Reading This Week
    In this piece, BuzzFeed examines Weiss’s approach to Glossier’s brand strategy from all angles, from social posts to packaging. Weiss’s decision to tap into the socially savvy community she helped develop may make her an unlikely heroine of content marketing. Selected by Kristen Poli, content strategy associate.
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 1, 2016
    [Internet, Social] Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
    On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2 Translated social content really connects with target markets.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 1, 2016
    [Internet, Social] What B2B Marketers Need to Know About Social Media in China
    Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! Learning more about how social media is being used – and why – is a good start.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 1, 2016
    [Internet, Social] What No Man’s Sky Teaches Us about Digital Storytelling
    Social media , blog updates, Q&As in interested digital communities—all these expected practices were employed effectively by Hello Games, in particular through regular updates and social Q&As made by the studio’s CEO, Sean Murray. ”), the show held an essentially engaging appeal for its three-season run.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2016
    [Internet, Social] Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick
    Competition for attention has never been fiercer; the din from news, entertainment, web, and social chatter never quite so deafening. The While quizzes and games are not new (crossword puzzles have been a print media mainstay for ages), they are becoming more interactive, social, and viral. One of the most impactful ways? Get Personal.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Internet, Social] What Is Digital Marketing?
    Today, that means that you need to meet them where they are already spending time: on the internet. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.).
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Internet, Social] How to Live Stream Successfully: A Preparation Checklist for Marketers
    HubSpot’s Social Media Marketing Manager, Chelsea Hunersen, stresses the importance of thoroughly researching the topic of your live stream in advance. But to promote your Facebook Live stream, says Conley, “It’s really about doing a social image and spreading the word that you are going live at a specific time.”. Where. YouTube Live.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Internet, Social] 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
    When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. Mind-blowing stuff, people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Internet, Social] 20 Ideas to super-charge your social media network
    Behind every social media strategy you must have a content plan and a network plan. To succeed on the Internet today, you have to create content that ignites and that takes an audience. Building your social media network. Look through other social media accounts. By Mark W. Schaefer. But a network plan? MAKE it happen.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Internet, Social] Facebook’s Political Media Machine, and 5 Other Stories We’re Reading
    Europe is cracking down on Silicon Valley’s tech giants, and as The Ringer’s Victor Luckerson writes, we may soon see a very different internet in Europe than the one we have in the U.S.: All of it points to a future where the internet of the United States may not be the same as the one that’s across the pond. Flirt.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Internet, Social] How to Build a Great Newsletter
    Whether or not you believe blogging is dead , one relic of the early internet certainly isn’t: email. On social media, your work is often lost in a sea of posts. Meanwhile, blogs have somewhat disappeared as people’s browsing behavior’s goes mobile. Newsletters, on the other hand, have seen something of a renaissance. Ann Friedman.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Internet, Social] No Filter: DJ Khaled and the FTC’s Snapchat Problem
    But the platform’s ephemeral content is also something of a nightmare for regulators forced to keep up with a rapidly evolving digital landscape. “In general, there’s an issue of the proliferation of social media marketing platforms,” Mary Engle, head of the Federal Trade Commission’s (FTC) Ad Practices division, told me.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Internet, Social] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    From search engines to social media , digital technology has played a huge role in growing and shaping our industry. Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. As marketers, we must constantly master new strategies, skills, and even software. Share them below!
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Internet, Social] Tim Berners-Lee tells Facebook it’s wrong about Internaut Day
    Tim Berners-Lee – the person credited with being the father of the internet – has taken to Twitter to tell Facebook to ‘#getitright’ after it claims 23 August was the 25th birthday of the internet. The post Tim Berners-Lee tells Facebook it’s wrong about Internaut Day appeared first on Opentopic. Brands & Marketers
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Internet, Social] Feeding Sales Is a Process, Not a Project.
    The world has changed, and the internet is now crushing a sales rep’s ability to generate their own leads. They realize that engaging with prospects through the internet is a process and not a series of projects—and marketing’s job is to generate leads that create actionable sales intelligence. And now there’s a budget cut. Ingrates !"
  • CONNECTING ELEMENT  |  TUESDAY, AUGUST 23, 2016
    [Internet, Social] How to use moving GIFs on Facebook and Twitter
    Spend some time on the internet and you’ll soon learn that there’s an animated GIF for every occasion. Blog animated GIFs digital marketing agency engagement tactics Facebook social media marketing social sharing social-media strategy TwitterHere’s how to give your followers the gift of GIFs….
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Internet, Social] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    Social Recruiting Campaign: Social Recruiting campaigns allow your company to reach a very specific audience based upon their demographics, likes, interests, geography and more. This technology allows you to then advertise only to this audience on other websites across the internet that participate in the Google Display network.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 22, 2016
    [Internet, Social] ABM Vendor Guide: What to Look for in External Data Sources
    special methods to associate personal and business emails, attach leads to accounts, find social media handles, etc. find social connections between company employees and target account employees (make sure this is done without violating the social network terms of service). Different sources provide different data types.)
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Internet, Social] How to gain a competitive advantage through your content
    First, we need to realize that the sales and marketing game in large part is still being played in the 24-foot portion of the court, even though companies have shifted resources to content marketing and social media selling, because they are still are executing 2005 marketing and sales process strategies even though the tools are current.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Internet, Social] How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos
    Trouble is, most commercially available photos on the internet were taken to visualize broad overall concepts rather than concrete messages. Our suggestion is inspired by contemporary social media culture -- and it's more recognizable. That means they can be used in all sorts of campaigns. but also end up looking generic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2016
    [Internet, Social] The reality of online influence and the only thing that matters
    In my position as Global Director of eBusiness, I was the company’s go-to guy for anything Internet. But on the Internet, none of this matters. Have you ever tried to tell somebody on the Internet what to do? I used to be a big shot. closed the biggest deal in the company’s history, worth more than $5 billion in sales.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 20, 2016
    [Internet, Social] Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
    Social media buy buttons were once heralded as the next big drivers of social commerce. Internet users, however, could seemingly care less. Data reveals that buy buttons are infrequently used by internet users, and their utility in social media strategy appears limited. Marketing Social MediaLimited Appeal.
  • CONTENTLY  |  FRIDAY, AUGUST 19, 2016
    [Internet, Social] Gawker’s Death, and 5 Other Stories We’re Reading This Week
    Selected by Jordan Teicher, senior editor. I’m usually not a fan of mixing politics and social media since I just expect most political conversations to turn into Molotov cocktails of narcissism, but Victor Luckerson’s article made me rethink that opinion. But there are bigger threads that Luckerson pulls on. How is that possible?
  • ACT-ON  |  FRIDAY, AUGUST 19, 2016
    [Internet, Social] Back to School – Let’s Keep Our Kids Safe Online
    And, in what is now the new normal, our kids probably have a device that is connected to the Internet in their (back) pocket. However, I would suggest that the bigger issue is data sharing (Big Data) and social media. Today’s teens and preteens have very limited awareness about the information that they share when using the Internet.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Internet, Social] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    ABM Process System Function Key Sub-Function Comment Identify Target Accounts Assemble Data External Data Vendors gather data from the Internet, private, and government sources (“public” sources) and purchase it from other vendors (“commercial” sources). Hopefully the result is worth the effort. The fundamental challenge was two-fold.
  • CONTENTLY  |  THURSDAY, AUGUST 18, 2016
    [Internet, Social] Infographic: The Inevitable Shift of Snapchat Demographics
    While the chat app’s user base still skews young—70 percent are millennials and 30 percent of teens rank Snapchat as their most important social network—its older audience is growing at a rapid pace. internet users are now on the social network. Social Infographic SnapchatThen they start seeing how it works.”
  • SALES ENGINE  |  WEDNESDAY, AUGUST 17, 2016
    [Internet, Social] 5 easy steps to building ongoing thought-leadership content
    Now you’ve got a baseline of information, and writing the blog post or article is as simple as adding some internet research and editing. It also makes it easy to push blog links out through social media, leading people back to your site. Start with a content audit. What pieces of content have you already developed? Content Strategy
  • ACT-ON  |  WEDNESDAY, AUGUST 17, 2016
    [Internet, Social] Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)
    The experiences of each generation – experiences made in a specific time and place in history – shape who we are, what we value, how we value it, how we prioritize those values, how we interact with others and in the world, and how we back up those values (through purchases, social shares, protest, and so forth). But enough about me.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 16, 2016
    [Internet, Social] Mi6 Agency’s Top Charts for August 2016
    Social engagement and website analytics, though in common use, do not appear to be providing the expected return in data detail and round out the top 3 in analytics requiring more attention. perceived and measurable impact of the social selling tools in your toolbox. Many Marketers Unclear on the Benefits of Social Selling Tools.
  • CONTENTLY  |  TUESDAY, AUGUST 16, 2016
    [Internet, Social] How the 5G Revolution Will Transform Marketing
    Now, thanks to 4G and the ubiquity of Wi-Fi, using a smartphone as a portable internet platform makes much more sense. So are chat and social apps. The same will be true of the internet of 2020, which is when industry experts predict that 5G will become initially available to businesses and consumers.
  • CONTENTLY  |  TUESDAY, AUGUST 16, 2016
    [Internet, Social] Why Ad Blockers Make Facebook Even More Powerful
    Google, Amazon, Microsoft and other internet companies have all paid the fee. B2C Media Social Tech ad blockers Adblock Plus Facebook Live Facebook Video Instant ArticlesOne of the most common criticisms leveled at ad-blocking companies is that they are little more than extortionists. But one major player has resisted. Source.
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [Internet, Social] Selling With Content: What’s Repeatable and What’s Not?
    Before the Internet, that approach used to lead to newsstands where we would browse cover headlines and pick up the ones that interested us. You also have social media where you’re developing audience over time and extending content links. What does a perfect world B2B sales process look like? Mass marketing is out, mass media is in.
  • KEO MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Internet, Social] Marketing Strategies for Reaching the Wearable Devices Market
    Predictable daily sessions online have been replaced by many fragmented interactions that now occur instantaneously; everything from checking the time, texting a spouse or chatting with friends on social media. The wearable devices market is growing very quickly. Make content (even more) “glance-able”. It will require “glance-able marketing”.
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Internet, Social] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    On the Internet , nobody knows you ’ re a dog. SDL SM2, Radian6, Sysomos, Sprout Social , Lithium. Social media is much bigger than Facebook. There are a multitude of social networks, self-run message boards, threads deep in reddit, and ad-hoc discussions everywhere online (Dailymile.com, etc.). Social Media News Release.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 16, 2016
    [Internet, Social] 5 Ways to distinguish your content and brand by using research
    These days, however, it can be a bit tricky to get your studies and research findings out there, since the Internets are lousy with quick stats, infographics, and other ephemera. Last year, for instance, Netbase contacted my company Edison Research to get to the bottom of the true impact of social media on fashion buying decisions.
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Internet, Social] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    Here’s how that BuzzSumo/Moz study describes the situation: … the majority of content published on the internet is simply ignored when it comes to shares and links. Share your posts on social media – more than once! You’ll need some kind of social media scheduling tool to do this. That’s according to a study by Moz and BuzzSumo.
  • CONTENTLY  |  FRIDAY, AUGUST 12, 2016
    [Internet, Social] ‘Gawker Media’s Biggest Mistakes,’ and 4 Other Stories You Should Read
    Katie Notopoulos is one of my favorite tech/internet writers, mostly because of inventive stories like this. Here’s what you missed while you were heard the phrase “cupping” one too many times this week… BuzzFeed News: Why Won’t Facebook Release Me From Overnight Oats Hell? have a few theories as to why that is.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 12, 2016
    [Internet, Social] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    Social Media Evolved. Created with the original intention of helping families and friends stay connected, today’s social media platforms have morphed into networks of hyperconnectivity. Part technician, part artist, the hybrid marketer represents a fundamental shift away from traditionally siloed teams.
  • SNAPAPP  |  FRIDAY, AUGUST 12, 2016
    [Internet, Social] SnapWrap: Hiring, Personalization, Being the New Guy, and More!
    Do you have a social journalist on your marketing team? There’s so much out it on the Internet, so how can you make yours stand out? Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Keeping up with all of the latest news on your own is tough, so let us do all the research for you. Andrew Davis, LinkedIn.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Internet, Social] How to Create Content for Every Stage of the Buyer's Journey
    The internet has made it easier for marketers (and salespeople) to engage customers at the various stages of their journey using content marketing. They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. In most cases, that's not how purchases are made. Examples.
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Internet, Social] How to Hire the Perfect Person to Run Your SEO
    Post open positions on your website and promote them via social media so you can draw in traffic from users searching online. Send your staff reminders of the open position and ask them to share on social media, or mention at networking events, too. Social Media & Google Search. Crafting Your Ad & Attracting SEO Talent.
  • CONTENT STANDARD  |  THURSDAY, AUGUST 11, 2016
    [Internet, Social] Later, Haters! How Social Media Management Can Defeat Internet Trolls
    Feared by brands and publishers alike, online trolls (described by Psychology Today as people who “[come] into a discussion and posts comments designed to upset or disrupt the conversation,”)have the power to hijack social conversations, fuel negativity, and derail even the most well-intentioned marketing campaigns. Responding.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 10, 2016
    [Internet, Social] 5 Reasons Chatbots Are the Marketing Tools Your Brand Needs
    These services aren’t new to the internet, and neither are chatbots, but the technology powering them has improved dramatically over the past few years. Robots won’t be taking over the world anytime soon, but their distant relatives could soon find themselves well-employed by brand marketers. The result?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Internet, Social] Introducing the Definitive Guide to Social Media Marketing
    Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2016
    [Internet, Social] Four online business rules that don’t exist any more
    By Mars Dorian, {grow} Contributing Columnist. A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. The funny thing?
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Internet, Social] 5 Smart Reasons to Create Content Outside Your Niche
    Once upon a time I was a nobody, writing for an internet marketing company nobody had ever heard of. By establishing a relationship through a shared interest now, you can increase the odds that later on those same people will come to you first and become your customers when the need arises. 3) You can increase your social media engagement.
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Internet, Social] The Future of the Internet Isn’t the Web
    But this time, Jobs was right, and he nailed the reason why in four words: “Internet in your pocket.” Yet today, not carrying a smartphone indicates eccentricity, social marginalization, or old age. As mobile quickly began to take over the market, so too did social media platforms like Facebook, Twitter, and Instagram.
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2016
    [Internet, Social] 12 inspiring social media monitoring case studies
    90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2016
    [Internet, Social] Social media predicts the next Carpool Karaoke stars
    In other words, we can can have some fun by predicting for Apple who the most popular host would be based on social media data! The episode was dubbed the “ Tatum Takeover ” and featured a Channing Tatum we haven’t seen before — this was internet gold. By Hannah Chapple, {grow} Community Member. Karaoke, anyone? Last week, Apple Inc.
  • KEO MARKETING  |  THURSDAY, AUGUST 4, 2016
    [Internet, Social] 3 Content Pieces that can Damage Your Online Reputation
    Yet it is an important part of business because news can spread quickly on the internet influencing large groups of people. How do you deal with this?  By regularly performing searches on your company name and monitoring your own comment boards and social media pages. Contact us today to learn how we can help! B2B Marketing
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2016
    [Internet, Social] How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges
    It’s also extremely easy for people to share, retweet, and otherwise promote your curated content on social channels, which they are more likely to do if you curate something entertaining or insightful and easy to digest. 2. Whether or not that’s your brand depends on the quality of your content. The Power of Curated Collections.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Internet, Social] How to Turn Your Blog into a Lead Generating Machine
    From social listening to data analysis, technology has been a huge enabler. Sure, there’s software that can pull content off the internet for you. Make it Easy to Share Your Content on Social Media. You can do this by adding social media icons in and around your blog post. Worst case scenario? Boost Your SEO. Conclusion.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Internet, Social] 62 Experts Share Their #1 Actionable SEO Technique
    Build a relationship with them, and leverage this relationship to get content published on their blog and pushed out on their email list and social media channels. He’s an internet marketing expert and all-around marketing geek. social media ads. Is this the best page on the internet for the topic? Write Quality Content.
  • CONTENTLY  |  WEDNESDAY, AUGUST 3, 2016
    [Internet, Social] How Microsoft Could Turn LinkedIn Into a Legitimate Facebook Rival
    Every social network has a personality. As the internet’s corporate rolodex, LinkedIn gets the job done. By comparison, LinkedIn is the social media equivalent of elevator music. percent of all social network revenue, while Twitter’s piece of the pie is about 10 percent. B2C B2C Tech Social LinkedIn Microsof
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 3, 2016
    [Internet, Social] Why content marketing complements (but doesn’t replace) link building
    recent study conducted by Moz and BuzzSumo showed that there is actually no correlation between popular content (high number of social shares) and a high number of links. Without links, the Internet wouldn’t be navigable. Content marketing has often been conflated with link building. Deliver audience value and build brand affinity.
<< 1 2 3 ... 50 51 >>