• THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Internet, Social] 7 Ways To Thrill Customers And Get Them To Buy More From You
    With social media, you can set up alerts for mentions of your product so that you can answer customer questions that are directed at you (e.g. Also, set up alerts so that when something is published on the Internet about you (good or bad) you can respond when appropriate. You''re doing it the hard way. Here''s how to get both. Listen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Internet, Social] Is Europe America’s Online Colony? American Influence on the Web
    If it wasn’t for Internet connections to the States, I’d be homeless now. The Internet is their biggest influence, together with the many apps and YouTube subscriptions that dominate every adolescent’s phone. Well, pretty much everything social media and Internet-related we copy from the States. Example?
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Internet, Social] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    'The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike. Social Media Ecommerce
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Internet, Social] 3 Ways to Boost Conversions with Personalization
    Personalized retargeting functions alongside content creation, SEO, and social to help encourage customers to convert. The Internet has given consumers the power to seek out exactly what they need while also giving them the power to avoid anything they don’t. Over half (53%) of online shoppers believe that personalization is valuable.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Internet, Social] How to Produce an Internet Radio Show
    If you''re struggling to figure out "what''s next," you might want to explore the idea of hosting your own live internet radio show. To help you plan, set up, and start producing your own live internet radio show I''ve broken the process down into three sections. and "how do I use social media to drive more traffic to my website?".
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Internet, Social] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    It’s hard to open an internet browser, scroll through social media, or walk down a sidewalk without hearing the latest game updates. Social media users promote their favorite teams, boast about strong brackets, and live-report as they watch the games. Social media users go wild as they watch the games. Henry V.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Internet, Social] The Inbound Marketing Kit You've Been Waiting For [Free Download]
    social? Topics cover every level of the marketing and sales funnel, from attracting (social media, blogging, and SEO) to converting (landing page optimization) to nurturing (email). Here''s the full list of resources you''ll find in the kit : An introductory guide to internet marketing. social media publishing calendar template.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 23, 2015
    [Internet, Social] [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing
    4) Social Networks and Mobile Dominate B2C Marketing Investments. According to the survey, social marketing is in the lead (45%), followed closely by mobile (31%), the standby of email marketing (25%), and then creative and design (22%). 5) The Internet of Things and Beacons Will Be Game Changers for Consumer Marketers.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Internet, Social] A Detailed Guide to Using Slideshare Analytics
    Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | A Detailed Guide to Using Slideshare Analytics by Ann Smarty - Maximize Social Business.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Internet, Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Enabled by the Internet, prospects and customers are taking control of the buying process and revealing far. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Internet, Social] 3 Neuroscience Findings That'll Make You a Better Marketer
    This feat is made more and more challenging by the influx of data and data-related searches on the internet. The influx of social media platforms, the rise in smart device usage, and the spread of wireless internet and mobile data have all contributed to the way we as a species absorb, retain, and are stimulated by information.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [Internet, Social] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources. businesses into clusters based on similarities in products, technologies used, hiring patterns, news events, social data, and other factors. 'Remember how much simpler life was back in 2010?
  • BIZNOLOGY  |  THURSDAY, MARCH 19, 2015
    [Internet, Social] The Internet of Things will revolutionize marketing
    'The next frontier in technology is the Internet of Things (IoT)—the connection of everyday physical objects like thermostats, door locks, and household appliances to the Internet. The post The Internet of Things will revolutionize marketing appeared first on Biznology. Internet of Things IoT mobile commerce Target
  • WRITING ON THE WEB  |  THURSDAY, MARCH 19, 2015
    [Internet, Social] Story Telling for Blogs
    It’s about how any smart professional, without many technical skills, can leverage the Internet. And then there are all the social media sites to connect with as well – that’s a lot of details to take care of. 'Do you use story telling on your blog or website ? For anyone involved in persuading others (i.e., So how do you do this?
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 19, 2015
    [Internet, Social] 4 Steps To Align Your Sales Approach With Inbound Marketing
    But now, with nearly unlimited information on the Internet, the buyer can avoid the seller until much later in the process. Look on Use social media. The benefits of social selling are compelling. Social selling expert Jim Keenan reports 72.6 Here''s how to align the methods. Ah, the good old days. What made it so great?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Internet, Social] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    Customers are increasingly expecting to shop any time they want, more inclined to shop multi-channel, looking to social media for ideas and recommendations, and ? using the phone as a major means of internet access,” cited PricewaterhouseCoopers in a recent report. Simple: a consumer-wide shift in shopping habits. Yet, 53% of U.S.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Internet, Social] 4 Truths Healthcare Providers Need to Know About Content Marketing
    According to Pew Research, about 72 percent of internet users searched online for health information within the past year. Why do some healthcare providers rake in heaps of social media accolades and five-star reviews while others amass little more than an occasional Facebook “like” or, worse, nothing but negative reviews?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 18, 2015
    [Internet, Social] What Is Thought Leadership? And When You Should Use It?
    Or as Bryan Rhoads at Intel like to say, “you have to win the internet every day.” Expose your thought leaders and you begin the process of becoming a social business – real people with real faces talking to real customers and buyers. 'Few terms raise the ire of the buzzword police more than thought leadership. But
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Internet, Social] 17 Reasons Why I’m Lucky To Be In Business Development
    The Internet:  It only makes sense for the Internet to be first, considering I wouldn’t have this job without it. I am grateful for the Internet (thank you Al Gore) and for the ability to research. Social Media: LinkedIn – I am grateful to have the ability to connect with professionals and keep in touch with them.
  • BIZNOLOGY  |  TUESDAY, MARCH 17, 2015
    [Internet, Social] Enterprise automation: artificial intelligence in the making
    The advent of the Internet of Things is already paving the way to an even more integrated future. Social Business Ancient Greece Artificial intelligence Bill Gates Elon Musk Google IBM Massachusetts Institute of Technology Nick Bostrom Reddit Stephen Hawking Do we see a future in which we have a fully self-aware Skynet? Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 17, 2015
    [Internet, Social] Are you in a social media experiment?
    attended a fascinating discussion on this topic with a number of social media researchers at SXSW. By simply analyzing the words you use in your tweets, an algorithm can define your location within 200 miles and within 40 miles if you add the entire social graph — even if you never disclose your location. Who owns you?
  • VERTICAL RESPONSE  |  MONDAY, MARCH 16, 2015
    [Internet, Social] 4 Ways to Improve Your YouTube Channel
    of internet users say they view at least one video online over the course of a month. Social media buttons. Social Media improve YouTube experience youtube 'Are you creating videos to promote your business’s image, product or service? You’re not alone. Improve your profile. Enticing cover art. Link to website.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 16, 2015
    [Internet, Social] Get the Biggest SEO Bang for Your Content Marketing Buck
    We should start by acknowledging that if budgets were limitless, brands would create mostly original content to give the best and unique answers on the internet in every format used by their audiences. What about paid social distribution? Similar to the myth about duplicate content, paid social is not a shortcut to organic reach.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 16, 2015
    [Internet, Social] A blueprint for succeeding in a world of overwhelming information density
    Shifting rules of engagement on social, mobile, and digital advertising. Most estimates center on a number of 500 percent growth in the amount of information available in the Internet by 2020. Technological changes on the horizon that will radically alter every approach to social media and content marketing. Fragmented channels.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Internet, Social] How to Use LinkedIn to Generate Leads
    Dan Schawbel of Mashable, the social media guide , suggests that you brand yourself for the job you want, not the job you have. For instance if you are Marketing Specialist for Toyota, reword it to say “Internet Marketing Expert for Fortune 500 Companies.” Social Media content marketing lead generation Lead Nurturing or AOL.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Internet, Social] Four Strategies for Matching Gift Success for Your School or Nonprofit
    Proper matching gift marketing requires several tattoos on many body parts, such as matching gift requests on your emails, calls-to-action on your social media profiles, and asks on your donation page. 2) Social Media. That’s why the internet created confirmation screens. Or is that just me? 1) Email. Acknowledgement Letters.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 12, 2015
    [Internet, Social] 10 Examples of Highly Impactful LinkedIn Profiles
    And in Holger Schulze’s  2014 B2B Content Marketing Trends Report , LinkedIn tops the list as the most effective social media platform for delivering content. Finally, according to IHS GlobalSpec’s annual survey of technical professionals and their use of social media, 74% of technical professionals surveyed have LinkedIn profiles. While
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Internet, Social] 7 Hilarious Twitter Brand Hashtag Fails
    While the ability to pre-schedule posts on social media platforms is a very useful tool sometimes campaigns need to be updated. For some reason the #ILoveWalgreens hashtag appears to be the first time the internet recognized that Twitter offered the opportunity for companies to purchase trending hashtags. Social Media
  • BIZNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Internet, Social] The Internet of Things (IoT): when everything is “a thing”
    'Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years. Read on to find more about the difference between the IoT and the Internet of things. a technology research and advisory corporation), there will be nearly 26 billion devices on the Internet of Things by 2020.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Internet, Social] Get Found Faster: 10 Tips for Successful Local SEO
    That works out to about 70% of all Internet users performing local searches regularly. As you may know already, 2014 was the year mobile traffic outpaced desktop traffic on the Internet. Last year the bulk of Internet traffic came from mobile devices, not desktops. Build your social following. The trouble is getting it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 10, 2015
    [Internet, Social] How to change your company culture for marketing success
    The social media quote that gives Mark a stomach ache. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Under-used social media platforms (and more).
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 10, 2015
    [Internet, Social] WordPress Plugins to Make Your Website Mobile Friendly
    'I’ve previously been writing about how to drive  traffic from social media  and am excited about my new topic, WordPress. As more and more people […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. WordPress Plugins
  • WEBBIQUITY  |  TUESDAY, MARCH 10, 2015
    [Internet, Social] In B2B Marketing, Don’t Forget the Basics
    Social media and content marketing are now mainstream. The Internet of Things? Other than social media and content marketing (no surprise), the top three sources for B2B lead generation are email (87%), trade shows & conferences (62%), and direct mail (49%). Just 17% want to use live chat and 9% social media.”
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Internet, Social] Four Tips to Start an Effective Law Firm Marketing Strategy
    Don’t miss out on social media opportunities. Digital Marketing Legal Services internet marketing Online Marketing Many firms frequently use television advertising and press releases. While these might be good marketing tactics, how can you know for sure? The answer is usually no. So, why not pursue marketing that is measurable?
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Internet, Social] Four Tips to Start an Effective Law Firm Marketing Strategy
    Don’t miss out on social media opportunities. Manufacturing internet marketing Online Marketing Many firms frequently use television advertising and press releases. While these might be good marketing tactics, how can you know for sure? The answer is usually no. So, why not pursue marketing that is measurable? Build client personas.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Internet, Social] Marketing Technology of the Future: Beyond the Customer Data Platform
    Social networks, mobile devices including phones and wearables, and the Internet of Things will provide ever-more details about the precise situation of each customer during each interaction. 'The last three minutes of my MarTech Conference presentation are driving me crazy. have no trouble talking about that. More about that later.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 9, 2015
    [Internet, Social] Four ways customer connections will change by 2020
    You distribute this information via your social media feeds and probably pay to boost it through ads. Security is the new black The Internet grows with malignant complexity, leaving more and more holes for hackers to exploit. You distribute this information via your social media feeds and probably pay to boost it through ads.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 9, 2015
    [Internet, Social] Velociraptors in the kitchen (or: the importance of context in social media)
    'The importance of context in social media marketing. So what’s all this got to do with social media, I hear you ask? In the wrong context, or without context, social media stuff can sort of get away from you. If the last few years has shown us anything, it’s that we all love social media. B2B Marketing Social media
  • LEADERSHIP  |  FRIDAY, MARCH 6, 2015
    [Internet, Social] Interesting Infographics: Dominate Content Marketing With These 5 Key Insights
    Be everywhere: The internet is a big place with a lot of corners. Content Marketing Infographics Big Data content marketing digital marketing home infographic Social Media 'Content is king, as the saying goes, and the person with the best content is a king among kings. An informed marketer is a well-equipped marketer. Deliver a story!
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Internet, Social] Social Media Secrets To Build Your Personal Brand
    But then the internet happened. Social media allowed us to connect with anyone with an internet connection, and later anyone with a smart phone. Make it a habit every day: I scan, filter, read, connect, write, respond on social every single day. believe the adage that social media success is found in just minutes per day.
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 5, 2015
    [Internet, Social] How to Generate More Leads from Social Media
    'Generating leads from social media can be a challenge for many businesses. Many marketing teams and the C-Level executives that manage them don’t always see the value in allocating budget for social media. According to Salesforce, 66% of marketers now rate social media as core to their business strategy in 2015 – up from 24% in 2014.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 4, 2015
    [Internet, Social] 13 Easy-to-Use Tools for Creating Killer Visual Content
    The site was founded in 2006, but skyrocketed to Internet fame over the last few of years, tripling its website traffic. Social media is an excellent starting point. Who wants to make an interactive and linkable image to share on social? Share your deck on social, embed it on your site, or download the deck as a.PDF or.PPT file.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Internet, Social] Critical guidelines to help you determine your optimal online advertising partner
    Related Stories Don’t block me bro: Internet ad blocking takes hold Your marketing success may hinge on Gray Social Media I don’t know my online audience and neither do you. Finding ways to spend money on advertising is easy, but spending it well is far more challenging. So how do you find the right media partners?
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Internet, Social] The Medium.com is the message
    Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! 'I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. and other network affiliates. Copy and paste?
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 3, 2015
    [Internet, Social] 12 Ways To Ensure Your Email Marketing Packs A Serious Punch
    Email is the workhorse of Internet marketing. McKinsey reports that email is about 40 times better at customer acquisition than social media. Many email tools allow you to enable social sharing buttons in the editor. 'Is your email marketing not getting the results you want? It’s the connective tissue of digital marketing.
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Internet, Social] How to be Twitterific – 39 Expert Twitter Guides and Tips
    Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? Find the answers to those questions and others here in more than three dozen expert Twitter marketing guides from top social media pros. ” 6 Ways to Get Your Tweets Noticed by Social Media Examiner.
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Internet, Social] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    So perhaps it''s not surprising that McDonald''s is dominating on the social following front, boasting more than twice as many Twitter followers as Burger King and more than seven times as many Facebook Page Likes. McDonald''s gets more business and they have more customers, so it makes sense they''d have more folks following them on social.
  • MARKETING ACTION  |  MONDAY, MARCH 2, 2015
    [Internet, Social] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Sure, we had the internet, but it was slow. Of course, as I said, we had the Internet in those days, so there we were able to access online resources as well. This organization delivers timely information and insights through their website, email newsletters, eBooks, social media, virtual events, and webcasts. MarketingSherpa.
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Internet, Social] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. One possible reason for this decline is the rise of social messaging apps. This is contrasted with mobile internet usage, which grew by 52%.
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Internet, Social] Marketer’s Guide to Blending Search and Display
    Almost as many internet users respond to display ads by performing a search on a search engine (27%) as those who click on the ad itself (31%). 'KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” iProspect ).
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Internet, Social] Does Marketing Get No Respect?
    And search engines became a gateway for anyone, anywhere, to access all the information you could ever want, as long as you had a computer with internet access. Social media came along around 12 years ago to allow us to connect with people who had similar interests. Marketing has a marketing problem. Yes Promotion was one. Or no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Internet, Social] Adventures in Analogia: How to Find Customers in the Offline World
    I’ve pushed myself away from my iMac screen, neglected my internet connection, and stepped into that strange realm they call the analog world. In the age of permanent internet, you’re just a swipe away from being ignored, even when you’re standing right in front of someone. I’ve done the unspeakable. Analog-ia.
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Internet, Social] Inbound 101: Three Major Inbound Components
    You can also download AdBlock Plus to avoid Internet banner ads. Social Media – Social Media is another low-cost method for increasing your exposure online. Think of it this way: outbound marketing was a one-way conversation, but inbound is a two-way conversation facilitated by social media.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Internet, Social] 3 Things You Must Understand About Mobile Marketing Today
    1) Smartphones Are Digital Portals, But They’re Also Phones When mobile really got on its feet and became the portal to email, the Internet, and social media that we all know and (usually) love, the running joke was, “Smartphones are amazing! People use them for everything…even the occasional phone call! Ha ha!” repeat, not optional.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Internet, Social] It’s not your house to pwn so remember your place
    If you’re reading this post, you probably need to take this doubly or trebly to heart because you’re probably a promoter, a publicist, a social media marketer , a digital PR professional, a marketer, a salesman, or even a social media influencer yourself. Can you blame the Internet ? It doesn’t matter. You need to be explicit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Internet, Social] Don’t block me bro: Internet ad blocking takes hold
    percent of all Internet ads are now being blocked. To make things worse, Ad Blocker is holding the Internet hostage and extorting money to allow ads through to customers — ads that have already been paid for. We propose that no less than the future of content on the Internet is at stake. An advertising victory or disaster?
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Internet, Social] 3 Things You Must Understand About Mobile Marketing Today
    When mobile really got on its feet and became the portal to email, the Internet, and social media that we all know and (usually) love, the running joke was, ?Smartphones 'We recently wrote about digital ad benchmarks and what they reveal about mobile vs. desktop conversions. There?s want to get left in the dust, you must also. Ha ha!?
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Internet, Social] What Social Media Can and Can’t Do by @davekerpen
    'Find New Customers is a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). Social media is not free.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Internet, Social] Get Started with Video Marketing: DIY
    Frost & Sullivan conducted a survey and found that video is on pace to account for 75% of all consumer internet traffic by 2020 – but that shouldn’t be a surprise. Sean Ryan, director of social media at JCPenney, wrote in a report about the campaign. You can even do it yourself. link]. First, a bit of context. link]. link].
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Internet, Social] Understand Your Target Market: 3 Steps to Creating Customer Personas
    Here are some topics we explored when considering our customer personas: How they found our company (referral, word-of-mouth, internet, an ad, social etc.). 'Your product or service is intended for a particular group of people, right? You may have a grasp on your customers, but how well do actually know them? Location.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Internet, Social] Copywriting Lessons From Companies Doing It Right
    In it, she dishes on the secrets of the company’s success, notably in social media: “ Social media is built on sharing, and Nasty Gal was giving girls something amazing to share each and every day. ThisOutfitThough - Bringing The Thunder to Social. Can Ye Olde General Store flourish within the digital firmament of the Internet?
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Internet, Social] Seven Expert Google Analytics Guides
    All you need do is get a signal to an internet-connected device. 'You’ve likely at some point come across the contention that humans only use 10% of our brains’ capacity (which is a myth ,  though a popular one). Image credit: iMedia Connection. What if they did use 20%, or 50%, or more of what the tool can provide?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Internet, Social] Lessons on responding to negative online comments
    People had encouraged me to see it for months, because of its social media connection. was surprised by the lessons on business and social media in its messaging. It’s a great story with a subplot of how social media can make or break you as a business owner. Negative online comments are tough to take. Don’t. Don’t.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 17, 2015
    [Internet, Social] Youthful indiscretion could alter your life forever
    And the exactly wrong person was watching at exactly the wrong second as Justine Sacco was en route to South Africa, away from the Internet for 11 hours, in a world where #HasJustineLandedYet was trending globally. 'Last night my girlfriend and I watched The Bachelor. Chris, too, seemed to share our love of Miss Roper. Now, copies are exact.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 17, 2015
    [Internet, Social] How To Use SlideShare For Content Repackaging
    Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | How To Use SlideShare For Content Repackaging by Ann Smarty - Maximize Social Business.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Internet, Social] CPA Superstar: Blake Christian’s Journey to Visible Expert?
    Even before the advent of the Internet, Blake Christian had already discovered the advantages of content marketing. This he manages through his personal website , which is full of information and resources on tax credits and tax planning, along with links to his social media accounts and his blog. “They stay out there forever.”
  • BIZNOLOGY  |  MONDAY, FEBRUARY 16, 2015
    [Internet, Social] Infographics are excellent for reaching APAC markets
    Infographics have been around for quite a while now, in terms of the internet, and have stood the test of time. Infographics are not only more engaging than text alone, it is easy to gauge measurement in specific markets, they are easily scanned, they have the ability to be social and viral, and you can achieve global coverage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Internet, Social] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    He didn’t use the term “ content shock ” but Seth described how the flood of great content on the web is making businesses resort to advertising, promotion, social media and other measures to claim one of those precious first-page search results. the subscribers to this blog are its backbone). Of course not. Glennon Melton.
  • SYNECORE  |  SUNDAY, FEBRUARY 15, 2015
    [Internet, Social] Why it's a Good Time to be a Digital Marketer
    'The inexorable shift in the marketing function to digital is a largely consumer-driven phenomenon, as digital technologies like the Internet, social media, and mobile devices have empowered consumers to demand more out of brands and marketers. The Rise of the Digital Marketing Function. CX: Easier Said than Done. Takeaway.
  • VIRALLY BLOG  |  FRIDAY, FEBRUARY 13, 2015
    [Internet, Social] Why We Love Content Marketing
    By 2017, video will count for around 69% of all consumer internet traffic. Everything that a brand shares on social networks, websites etc is a form of content marketing. 'Content Marketing is constantly evolving with more and more companies jumping on the content bandwagon everyday. Videos. Creativity. Being Helpful. Podcasts.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Internet, Social] How to Prepare for Your Next Job Interview
    The areas the tool critiques are: blogging, social media, SEO, lead generation, and mobile. How do they social media to drive leads? The internet is your best friend in prepping for interviews. 'Applying for jobs isn''t easy. To start, your resume should be immaculate. Your LinkedIn profile should be optimized to a T.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 11, 2015
    [Internet, Social] Internal Social Business for Leaders series: 3. Be yourself
    'This is the 3rd and final post in the Internal Social Business for Leaders series. By now, you should have a polished profile in place and be more comfortable with your online social surroundings. You don’t have to be a great writer to have an effective presence in your organization’s internal social business platform.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 10, 2015
    [Internet, Social] Are the 4Ps Still Relevant or In Need of a Major Reset?
    Today buyer is more empowered with: Information, leveraging the Internet and social media / peer recommendations to make more informed purchase decisions More ways to buy Products that are more personalized / customized for the individual. Developed in the early 60s by the marketer E. What does the customer need to be successful?
  • KEO MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Internet, Social] Online Advertising: Retargeting for Maximum ROI
    The basic concept of retargeting means you are following a prospect all around the internet. Social media helps in this area, as social logins make it easier to track people online no matter what device they may be using at a given time. Retargeting effectively requires a delicate balancing act.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Internet, Social] On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone
    Emails, search marketing, social media, websites, and blogs are fantastic ways to create initial awareness and build trust over time. Consider these facts from a digital consumer report from Nielsen : US adults spend on average 34 hours per month using the mobile Internet on smartphones. Why Mobile, Why Now?
  • WRITTENT  |  TUESDAY, FEBRUARY 10, 2015
    [Internet, Social] 9 Tried-and-Tested SEO Strategies for 2015
    Internet usage on mobile devices now exceeds desktop usage, and Google has made it clear that they prefer responsive and mobile-optimized websites. Define Your Social Presence. There was a time when having a social presence meant signing up on all available platforms and sharing a bunch of content. Optimize for Mobile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 10, 2015
    [Internet, Social] Social Media in the workplace. Who needs it?
    'A lot of people are ga-ga over the “social enterprise,” a nirvana state where every employee is a brand advocate blissfully tweeting and posting on behalf of the company each day. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Internet, Social] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels? CMO ).
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Internet, Social] 5 Ways To Battle Increasing Pressure on Marketing
    'Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . The efficacy of this spending is under deep scrutiny. ” .
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Internet, Social] Join IBM #SocBizChat Feb 12th at 1 p.m. ET Why Employee Voice Matters: w/ @KevinBrandall @Moveo @SocialEmployee
    Topic: The Social Employee. In The Social Employee , for which our own Kevin Randall wrote the afterward, Cheryl and Mark Burgess write about employee voice as brand identity. Some companies may be nervous about empowering employees to become the social voice of their brands. 'Chat: IBM “The Shortlist” Twitter Chat. 12, 1 p.m.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 9, 2015
    [Internet, Social] The Rise Of Emoji Marketing
    ” Loosely defined as those born after the turn of the century, this cohort grew up in our social, mobile and digitally-connected world. ” Mobile phones are more ubiquitous than even mobile internet coverage. In this example, Budweiser used Emojis to celebrate the American 4th of July holiday: What Are Emojis? https://t.co/eY4N6tMmpi.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 5, 2015
    [Internet, Social] Surviving disruptive technology
    social business) is not something that can be done overnight. When the Internet first become a major factor in business, Microsoft was slow to respond. 'As new technologies come along and threaten existing business models, those in leadership roles are often perplexed as to what actions they should take. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Internet, Social] Four online marketing metrics to obsess about
    was convinced that validation from a celebrity tweet would  change everything  and propel me into the sunny skies of Internet fame and fortune. Social shares. The social web is highly sensitive to quality, so when I see a post doing well, it’s accurate feedback from the online world that I did a good job. Social shares. There
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Internet, Social] The Top 5 Social Media Networks in China for 2015
    'China currently has about 630 million Internet users, who typically spend 25 hours a week connected to the Internet (source), either on their laptop or their phone, according to China’s top Internet regulator Lu Wei, at China Internet conference (Xinhua). Chinese Social Media
  • THE FORWARD OBSERVER  |  WEDNESDAY, FEBRUARY 4, 2015
    [Internet, Social] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    That’s too bad, because email marketing is the connective tissue of all Internet marketing. According to McKinsey , email marketing is 40 times as effective at customer acquisition than social media. And from their behavior observed at conferences, social media, etc. Email marketing has gotten a bad rap. It’s no mystery.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Internet, Social] Just Finished Serial? Here Are 11 Podcasts Every Marketer Should Listen To
    'The Internet is an extraordinarily personal medium. 2) Social Pros Podcast: Real People Doing Real Work in Social Media. If you are a digital marketer who does not use social media you might be in the wrong business. People own or use personal devices; rarely is it a shared experience. 1) Duct Tape Marketing. Listen Up.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Internet, Social] How to Drive Traffic From Social Media
    'It’s been nearly 3 years that I’ve been a guest contributor for Maximize Social Business. In that time, we’ve focused heavily on driving traffic to your site from social media activity, dug deep into each of the main social networks, and looked at different tools to help measure and monitor your traffic. Author information.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Internet, Social] The ROI of Influencer Marketing
    David Amerland , social media marketing specialist and author, defines an influencer as: “The person who has their own social network and is actively influencing the direction of thought of that social network through the content they share, the comments they make, and the things they draw attention to.”. Salesforce).
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Internet, Social] The 4 L's of a Successful Lead Generation Strategy
    This includes the tools used to generate traffic, such as your blog, SEO, PPC, and social platforms. Businesses use lead magnets such as email opt-ins, subscriptions, and social media follows to fish for some sign of interest from their site’s visitors. 'Inbound marketing is here, people. Of course, this is easier said than done.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Internet, Social] How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence
    'Managing all of your social media accounts can be exhausting. In order to make sure your social media strategy doesn’t get stretched too thin, it’s important to exert your efforts wisely. If your firm is ready to take your social media efforts to the next level, it may be beneficial to build an active presence on Google+.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Internet, Social] 6 Time-Saving Business Tools to Help You Get Organized
    Buffer The incorporation of social media has become vital to increasing brand awareness and reaching new customers in the marketplace. Insert Buffer – a tool that allows you to automate your posts across popular social media networks like Facebook and Twitter, saving you time while growing your social reach.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 3, 2015
    [Internet, Social] Tips and Tricks for Using Hashtags on Social Media Sites
    'Hashtags have become an integral part of social media. They’re used on every major social media site except LinkedIn, and they’re also used on many smaller social sites, like Vine. Let’s take a look at each of these sites, and discover some best practices for  using hashtags on social media. Network. Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 2, 2015
    [Internet, Social] I don’t know my online audience and neither do you
    But he’s not active on social media so I’ve never heard of him before. In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. But he''s not active on social media so I''ve never heard of him before. You don’t know me.
  • VIDYARD  |  THURSDAY, JANUARY 29, 2015
    [Internet, Social] Touchdowns & Fumbles of Super Bowl Ads Released Online Before the Big Game
    The Future of the Internet is Television. Increased tie-in to social channels: Brands everywhere are embracing the so-called “second screen” movement, and using social networks as a complementary experience to live TV. Controversy – The Other Side of Social. Advertisers will be spending a reported $4.5
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 29, 2015
    [Internet, Social] Marketing Lessons From The Super Bowl: 4 Ways To Win The Digital Game
    During commercials, advertisers are already tracking viewers on social media and reacting to their feedback. On the Internet, marketers need to do the same. 'Ahhh, it’s our favorite time of the year – Super Bowl time! Oh, and let’s not forget about the main attraction – the commercials! Do you know what that means? You fumbled.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Internet, Social] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
    Some items to consider: Promotion strategies: You need a good blend of email, social, and public relation tactics to generate the highest number of attendees. Another option is to place a print ad in a conference magazine such as Internet Retailer Magazine or AdAge. First determine the goals for hosting the event. Who will you invite?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 29, 2015
    [Internet, Social] 3 Lessons Spammers Taught Me About Marketing to Strangers
    Please share it on your social media channels.”. Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. Please share it on your social media channels.” 'By Mars Dorian, {grow} Contributing Columnist. get lots of spam mail. But what do those spam trolls want? Um, say what? The challenge?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 28, 2015
    [Internet, Social] 6 Things Your Website Still Must Have To Get Found Online
    If your website’s content is getting linked to by other authoritative (non-spammy) sites and is being shared on social media, your search results will improve. More than half of all Internet searches are now on mobile devices. Have you noticed there are a shrinking number of search engine optimization (SEO) firms these days?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 28, 2015
    [Internet, Social] Under-used social media platforms (and more)
    Under-used social media platforms — Mark tried an experiment that increased his page views by more than 10X. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JANUARY 27, 2015
    [Internet, Social] Research Integrity: The Achilles Heel of Content Marketing
    Research integrity was an issue long before the internet became the platform for content marketing. 'The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this marketer has been guilty of that sin. And over the years we’ve lost work as a result.
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