• KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [Internet, Social] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. As of December 2015, 33.8% of enterprises had launched Internet-based marketing activities and about half (47.4 Qihoo 360 started from an Internet security company with a broad product line.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Internet, Social] I’m an influencer, pay me more!
    About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Is it earned or paid media?
  • CEROS  |  TUESDAY, JULY 26, 2016
    [Internet, Social] What Does the Future of Marketing Have in Store?
    Even with all of these new mediums, none have been as revolutionary as the Internet. As Lizzie Davey says, the Internet hasn’t just changed the way that consumers receive ads, but it’s even “changed the way consumers act towards them.”. She is a regular contributor at sites like TINT , Social Media Examiner, and Adespresso.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2016
    [Internet, Social] Should Facebook be regulated?
    The social web has created amazing opportunities to learn, discover, connect, and have fun. The government recently ruled that the Internet is a “utility” like water or electricity. Should children be exposed to graphic violence on Facebook without your knowledge and consent? Should Facebook be regulated? Or, is it?
  • BIZNOLOGY  |  MONDAY, JULY 25, 2016
    [Internet, Social] Why brands need a different kind of content.
    We spend the least time on newsfeeds or broadcasted pitches on social platforms, because we don’t care about something directed at a generic mass audience, unless we’re looking for whatever it is. Owned content like the latter stimulates social sharing with relevancy and context. That is, if a transaction is even your conversion goal.
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Internet, Social] 28 of the Best Instagrams to Follow for Design Inspiration
    There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will. Social Media Design featured-1 Daily TOFUWhat if I told you you could visit an art gallery. from the comfort of your own home? Or from a bus seat on your commute to work? Graphic Design.
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Internet, Social] Is Word-of-Mouth Marketing Still Worth Your Time?
    As mentioned in CMO , new conversation channels like social media, video marketing , influencer marketing, and online reviews have changed the shape of word-of-mouth advertising without quite turning it into something else. In fact, some of the signature campaign channels created by the internet offer a form of word-of-mouth advertising.
  • JUNTA 42  |  SATURDAY, JULY 23, 2016
    [Internet, Social] This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
    Episerver: As a digital marketer, you face both external and internal challenges — from declining organic reach on social to software issues that sap your team’s productivity. Joe’s rant: This week, Donald Trump’s campaign released a logo that the internet thought looked sexually suggestive. Where does content marketing rank?
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Internet, Social] Definitive Guide to Planning a New Content Initiative
    dictates this answer, but if you’re starting something like a new email initiative, social channel. social channels and via email marketing, the cost of those conversions is much less. Check in on the trending hashtags on your social channels. On your social channels, look for posts that have received the most. Or are we.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Internet, Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Internet, Social] Study: How Much of Your Content Marketing Is Effective?
    excluding social media posts)? account for an incredible 74 percent of all Internet traffic by 2017. LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. content.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Internet, Social] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. Internet, and we want to do it every single day. The Internet is what we make it, and we want to make. SOCIAL Strategies, tools, and tips for spreading content through. the social web. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Internet, Social] Evangelizing a Content Marketing Program
    The news isn't much better on mobile, where Internet usage. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Introduction 4 II.
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Internet, Social] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second. As a reaction to some of these disruptive online ads, internet users have started installing ad blocking extensions by the millions. Why is ad blocking a big deal?
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [Internet, Social] The Psychology of Viral Content
    Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Nearly 1,300 press mentions and more than 100,000 social shares. Media Social viralThe result? And when applied to the superhero project, the theory holds true.
  • CONTENT STANDARD  |  THURSDAY, JULY 21, 2016
    [Internet, Social] What Must Fall if Twitter Is to Succeed?
    After much initial talk about the native content wars , Twitter has taken a decidedly different approach to social media marketing. It first made waves when rumors flew that it would adopt a 10,000-character limit for Tweets, which would have turned the snappy content-laden social network into a competitor for its cousin website, Medium.
  • ACT-ON  |  THURSDAY, JULY 21, 2016
    [Internet, Social] Long-Form Content vs. Short-Form: Which Gets the Results You Want?
    Internet marketing company WordStream made the switch in 2012 to long-form blog posts. In addition to holding reader attention longer, lengthier posts get higher social engagement. Lee Odden of TopRank Marketing published a “ Master List of Social Media Marketing Management Tools.” Long-Form Content … Why It Works. But why?
  • SALES ENGINE  |  WEDNESDAY, JULY 20, 2016
    [Internet, Social] Is Content The Solution for Your Shrinking Sales Pipeline?
    In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information. As the Internet exploded with information in the 2000s, marketing organizations attempted to “control the conversations” about their companies that were occurring online.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Internet, Social] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    In a recent SensorTower study , Pokemon Go is outperforming all social networks on the amount of time people spend in the app. The internet empowers, constantly evolves, and pays dividends to early adopters. Thanks to technology and the internet, today: Everyone is an author - Thank you WordPress. So what? For a $10 investment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2016
    [Internet, Social] What is Blockchain and what is its impact on marketing?
    This guide — let’s call it Blockchain 101 — is intended to give you a brief but thorough introduction to the technology that could very well change the Internet as we know it. Bitcoin and Blockchain economics of social media Marketing best practices bitcoin blockchain kiki schirrWhat is Blockchain? Blockchain lingo.
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Internet, Social] If you post it will they come?
    Share If You Post it Will They Come ?   on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page  as well as whatever other social media profiles that make sense. If it doesn’t, I’ll crop the image to make sure it’s optimized for social (~ 1200X630 ).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Internet, Social] 20 Online Marketing Tools That Boost Campaign Results
    As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. This Google Chrome extension logs all HTTP traffic between Google Chrome and the internet. Social Media Tools. However, like any profession, we’d struggle to be successful without tools.
  • CONTENT STANDARD  |  TUESDAY, JULY 19, 2016
    [Internet, Social] Ink and Bytes: Using Print in Your Digital Marketing Strategy
    From 1995 to 2009 the internet went from being a premium service used by less than one percent of the world to an everyday tool used by more than a quarter of the global population. From Ink to Internet. Ultimately, the internet and printing press are both technologies that encourage people to integrate, disseminate, and communicate.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Internet, Social] Neil Patel AMA: Content Marketing, Pokemon Go & That Ad
    Opentopic blog >> xoombi.com The awesome internet marketing community Online Geniuses recently hosted an AMA with Neil Patel, co-founder of KISSmetrics, Crazy Egg and Quick Sprout. You might remember him from our post on influencers’ social media pet peeves. Marketing ROI Cmo marketing roi
  • VOLACCI  |  MONDAY, JULY 18, 2016
    [Internet, Social] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    The Internet has been the driver in opening up these global markets for goods and services. Through the Internet, even small businesses can target individual consumers in countries around the world. Drupal 8 is a marketer’s dream. The result is that cutting-edge, marketing functionality is now included in the core of Drupal 8. 1. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2016
    [Internet, Social] How to turn social media connections into an actionable audience
    Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” And so we bust one of the Internet’s big myths. By Mark Schaefer. It doesn’t. Fowler.
  • CONTENT STANDARD  |  SATURDAY, JULY 16, 2016
    [Internet, Social] Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?
    That’s the promise of the Internet of Things (IoT). As Datamation points out , the privacy concerns brought by IoT are familiar to consumers—who have watched the internet and personal devices gradually erode their anonymity. That’s a nightmare scenario, sure, but it’s one that IoT developers can’t ignore.
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Internet, Social] The Brilliance Behind the Ford Barking Lot
    Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise. Now, car companies aren’t always on the cutting edge of internet humor. “The internet loves dogs. ” It Fits for Ford’s Social Audience. Company*.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Internet, Social] Ask the Expert: Ann Handley on Creating Bigger, Braver, Bolder Content Marketing
    It’s competing with blogs, social media streams, listicles, YouTube playlists, and every other distraction of the modern age. Content is everywhere, from our mobile phones to our internet-enabled refrigerators. So it’s no surprise that people experience “content. Marketing ROI Cmo marketing roi undefined
  • CONTENTLY  |  WEDNESDAY, JULY 13, 2016
    [Internet, Social] Media 2020: The Marketer’s Guide to the Present and Future of the Internet
    The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. Today, digital marketing is much different. percent. Media e-book
  • CONTENTLY  |  WEDNESDAY, JULY 13, 2016
    [Internet, Social] Media 2020: The Marketer’s Guide to the Present and Future of the Internet
    The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. Today, digital marketing is much different. percent. Media e-book
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Internet, Social] Why Your Brand’s Content Strategy Should Cover the News
    Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. But the rise of social media and mobile devices have shifted this somewhat. The Social Media News Engine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 13, 2016
    [Internet, Social] Batman, Pokemon, and an essential lesson from the heart of marketing
    These actions can’t normally be achieved through the weak relational links represented by a click, or a “follow” on social media. Augmented Reality branding Case studies Communty-building customer acquisition Internet marketing Marketing StrategyLet me tell you about me and Batman. dwelled in a cardboard Bat Cave.
  • BIZNOLOGY  |  TUESDAY, JULY 12, 2016
    [Internet, Social] Kindness opens many doors online
    While everyone might lead with being an  a **e online, the very act of pursuing the life of a blogger, an influencer, a writer, a reviewer, an entertainer, or a storyteller suggests that you’re probably both an optimist (what’re the chances of actually becoming an internet sensation?) It’s a vicious cycle. Reddit, right ?
  • HALEY MARKETING  |  TUESDAY, JULY 12, 2016
    [Internet, Social] Here’s How Your Staffing Agency Can Jump on the Pokemon GO Craze
    That’s almost the same amount of time a user spends on Facebook and more than any other social app. . So I went to the Internet and found endless resources. Create some social media marketing that plays in with the theme of the game. Scroll on your social media timeline. Striking when the iron is hot. . resume review?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 12, 2016
    [Internet, Social] The new psychology of content consumption
    Have you tried our free Internet radio program yet? Artificial Intelligence Big Data and Analytics Content Marketing facebook Facebook marketing Podcasts Psychology and social media research Snapchat streaming video The Marketing Companion marketing companion podcastsIs the psychology of content consumption changing?
  • HUBSPOT  |  TUESDAY, JULY 12, 2016
    [Internet, Social] Are Display Ads Worth Your Time? [Flowchart]
    In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost -- and for good reason. Banner ads were one of the very first ways the internet monetized traffic, but t here are now many, many more ad options. Social Media Advertising Daily
  • CONTENTLY  |  MONDAY, JULY 11, 2016
    [Internet, Social] The FTC Cracks Down on Warner Bros. and PewDiePie’s Shady Influencer Marketing… Sort Of
    PewDiePie is perhaps the most famous internet celebrity, and by targeting a campaign that used his channel, the FTC seems to be sending out a signal to influencers across the social media landscape. ” This is a confusing practice you see regularly on social media. The problem? They sometimes have trouble disclosing it.
  • BIZNOLOGY  |  MONDAY, JULY 11, 2016
    [Internet, Social] Machine Learning: a digital Cambrian explosion about to happen
    Over the last several years, technology pundits have been gravitating around the big data + mobile + cloud + social as the big game changers of our time. In reality, there are many other technology elements paving our way to the future, such as the Internet of Things, blockchain, quantum computing, and augmented reality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 11, 2016
    [Internet, Social] Five ideas: Constructive engagement in destructive times
    Every major social media platform is free, which means users feel free to share everything. When I’m looking at my social media newsfeeds and glance over the updates from my friends and peers, I fool myself into believing I’m still connected to them, even though I haven’t spoken to some in years, or even a DECADE.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Internet, Social] The 21 Most Innovative & Creative Ads of the Past Year
    In a big step for the internet of things, the Google-owned Advanced Technology and Product Group (ATAP) developed a fabric that could reasonably be described as nothing short of magical. The group's creative covers of popular songs such as Happy blew up on social media in India and around the world. Shoplifters. Film Craft. Phelps.
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Internet, Social] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    Invite them to get your lead magnet, ask for a social share, or send them to the sales page for a related product you’re offering. Stout is a social media enthusiast, designer, digital media consultant and speaker. wise man once told me people only use the Internet for 2 reasons: to be entertained, or solve a problem.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 7, 2016
    [Internet, Social] Pondering Snapchat As The Next Place to Be for B2B
    Jason Keath of Social Fresh has advised marketers who are unsure about the platform (and me when I asked him directly) to use it personally and learn how it works. This is the platform that is exploding in the social media world. It was called Why Snapchat will be great for B2B companies. And neither can I. Next are the Stories.
  • ACT-ON  |  THURSDAY, JULY 7, 2016
    [Internet, Social] Inside the Mysterious World of Dark Social
    Content sharing via social media is really important, right? But have you heard of “dark social?”. We can, and do, track how and when people access our content from links we send them in email or make available in social media, and so forth. It’s called dark social. What, exactly, is “dark social”? Wha?”. Yikes.
  • CONTENTLY  |  WEDNESDAY, JULY 6, 2016
    [Internet, Social] What CJR’s Study on Trust Tells Us About Content in 2016
    Thanks to the internet, conspiracy theories, hoaxes, and all manner of half-truths and deceiving cons have exploded at an incredible rate. InfoWars, home of “the #1 Internet News Show in the World” and distributer of conspiracy theorist Alex Jones’s  unique brand of paranoia , receives 5.2 according to Quantcast.
  • WRITTENT  |  WEDNESDAY, JULY 6, 2016
    [Internet, Social] 77 Blogging Stats to Improve Your Blogging Strategy
    Social shares and unique visits are the most valuable key performance indicators (KPIs): 24% and 23% of SEO experts, respectively, mentioned their profound importance. 94% of bloggers choose Social Media Marketing as their promotion tactic. Only 41% of marketers are sure that they can adequately measure their social media ROI.
  • VIDYARD  |  WEDNESDAY, JULY 6, 2016
    [Internet, Social] 10 Amazing Facts That Will Turn You Into A Video Marketing Advocate [Infographic]
    If you’ve logged into your social media accounts in the last few hours, chances are you’ve seen at least one video on your timeline. By now, it should be clear that video is increasingly becoming the medium of choice, whether it’s on social media or a company website. Video will make up more than 79% of internet traffic by 2018.
  • BIZNOLOGY  |  WEDNESDAY, JULY 6, 2016
    [Internet, Social] What’s new in content marketing?
    We all know your website and social media presence is paramount. Putting social media to use is one of the most effective strategies available. By 2017, Cisco estimates online video will make up 70 percent of consumer internet traffic. Competition can be fierce which is why staying ahead of the curve is vitally important.
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2016
    [Internet, Social] How to Defuse a Client Freakout
    Shift the conversation from email (or text message or social media) to a phone call as soon as possible. Within three minutes, I’d concluded that the reason his email didn’t work was that he had an internet outage at home. Often, it’s not your fault, but that’s the last thing your client wants to hear right then. Act quickly.
  • IKO-SYSTEMS  |  TUESDAY, JULY 5, 2016
    [Internet, Social] 5 Techniques for Outreach Emails (with Templates) Proven To Get Results
    You can always do a little snooping on social to see when your audience is active. cold calling @en Sales Emails automated email sequence cold email templates cold emails email marketing internet marketing Marketing Automation online marketing smart engagementWhat’s the number one goal when writing an email? worthy of clicking on.
  • FATHOM  |  TUESDAY, JULY 5, 2016
    [Internet, Social] Punch Above Your Weight: Why Digital Favors David, Not Goliath
    Unfortunately, there are no weight brackets in business and, thanks to the Internet, companies are finding themselves having to attempt to punch above their weight on a regular basis. Currently, 55% of B2B buyers are searching for both vendors and product information on social media. Do you know what your unfair advantage is?
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Internet, Social] Can Longform Close the Gap Between What People Share and What They Actually Read?
    With some design changes coming to Longform, I spoke to Lammer and Linsky to discuss their goals for the site, media ignorance in the age of social media, and why growth isn’t right for everyone. You guys started Longform in 2010 and are now in the process of a redesign. Great writers have always existed and will continue to exist.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Internet, Social] 25 Experts Share Top 3 Content Marketing Trends for 2017
    split within Social media and content: Social Media will be split into 2 areas, the visual web and the community focused web. We are already seeing it with the big social platforms. A lot of brands will give up on content marketing as they are not seeing short term results. Jordan Scheltgen is a Managing Partner at Cave Social.
  • SALES ENGINE  |  TUESDAY, JULY 5, 2016
    [Internet, Social] Breaking the Sales Growth Plateau May Require A New Approach
    Prospects prefer to use the Internet to self-diagnose their own problems, prescribe their own solutions, and develop their own short list of vendors to contact. White papers, videos, webinars, social media, and online vendor reviews are their new preferred sources of initial engagement. Sales reps used to be the only source of leads.
  • BIZNOLOGY  |  TUESDAY, JULY 5, 2016
    [Internet, Social] Earned media influencer outreach is alive and well
    Blogger Outreach Influencer Marketing Internet Marketing blogger outreach body butter body oil coconut body butter coconut body oil coconut cream oil Coconut oil coconut oil lotion earned media Lauric acid skinny & co skinny coconut oilSkinny and Company coconut oil is the best product in the market, bar none. The Skinny & Co.
  • SCRIBBLELIVE  |  TUESDAY, JULY 5, 2016
    [Internet, Social] Mobile Myth Busting: How to Write Great Content for Mobile
    Today, 80% of internet users own a smartphone and consumers are “multiscreening” (browsing on both mobile and desktop devices), meaning it’s more important than ever to create consistent experiences across devices. In fact, Visual content gets  94% more total views and is 40 times more likely to be shared on social networks.
  • ACT-ON  |  TUESDAY, JULY 5, 2016
    [Internet, Social] 3 Things Jerry Seinfeld Can Teach Us About Creating Quality Content
    And Seinfeld took advantage of the freedom given by Crackle in the best way possible by creating a high-speed internet hit with fast cars and even faster jokes from some of the world’s funniest people. Blogs, whitepapers, and social content are now a crucial piece of a modern marketer’s digital strategy. So They drive back.
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Internet, Social] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    They may have discovered you on social media, seen an ad, or Googled a search term and found you on the search engine results page. These leads often enter your funnel by searching for terms on the internet that relate to your product or service. Social media marketing. ToFu – Top of Funnel: Provide Education. Blogs. eBooks.
  • CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [Internet, Social] 5 Things Marketers Need to Know About Gen Z
    “That’s a trap social media managers fall into. ” One way to avoid this is to enlist the help of social influencers, effectively putting a buffer between the marketing message and the brand. After all, being a social influencer and being part of Gen Z is often one and the same. “How do I talk to Gen Z?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 30, 2016
    [Internet, Social] The 6 Scariest Words in Digital Marketing
    “This is a signal that publishers and content houses must evolve their approach to social,” Speiser said about the Facebook announcement. If you look at the strategies at other social networks, they are positioning themselves for the future by either buying or partnering with professional content producers. percent).
  • BIZIBLE  |  WEDNESDAY, JUNE 29, 2016
    [Internet, Social] Building Trust In Social Marketing Metrics With Attribution
    Reproaching social media marketing’s vanity metrics is now almost a cliche. Here is the problem: When ROI is framed in terms of the traditional social marketing metrics, trust is lost. So how do paid media marketers - social marketers, in particular - build trust in the organization with the metrics they report? And we’re back.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Internet, Social] 8 Great LinkedIn Groups for B2B Marketers
    It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. B2B Sales, Marketing, Social Media & Lead Generation. B2B Online Marketing Blog Social Media Strategies
  • WEBBIQUITY  |  WEDNESDAY, JUNE 29, 2016
    [Internet, Social] 6 Tips for Encouraging Your Team to Blog
    As you and your employees begin scouring the Internet for new topics, you will develop a much better idea of what is being discussed in your industry. Positive reinforcement is an important part of managing a team, and a modest incentive might be all that is needed to motivate them to go above and beyond, to truly become social employees.
  • JUNTA 42  |  WEDNESDAY, JUNE 29, 2016
    [Internet, Social] LinkedIn Purchase Will Spark Brands into Buying Media Companies
    LinkedIn CEO Jeff Weiner talked about the synergies between the two companies, from scaling MS Office to online training to redefining social selling. Whatever you think of LinkedIn (a job board, a B2B social network, a training company, etc.), at its core, it is a B2B media company. Correct, but two years early. billion in cash.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Internet, Social] How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
    14) Get an email when content gets more than 1K shares an hour on social media from Time.com. And of course, because nothing on the internet counts until it’s a GIF, there’s a Recipe for staying on top of those, too: 17) Get a daily email with the GIFs that are trending on Giphy. K eep your team up to date with these Recipes.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Internet, Social] Busted! 23 Marketing Myths Held By (Some) Industries
    The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. 2) "Inbound Marketing is an Internet ‘fad’ that will pass.”. 14) “Writing a few posts on social media is enough to get exposure.”. Don’t get us wrong. Good news!
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2016
    [Internet, Social] My PocketCHIP is a portable Linux box
    Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. Oh, and the PocketCHIP also has integrated Wi-Fi so I can figure out the best way to make Internet connectivity essential to the device. But, oh, the PocketCHIP!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 28, 2016
    [Internet, Social] Six thought-provoking and profound marketing trends
    Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends  on behalf of venture capitalist firm KPCB. Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a social fingerprint for each user. The report goes on for 213 pages. And do you have time for that?
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Internet, Social] Top 10 Advantages of Online Marketing for Professional Services
    The answer is that it is a diverse and evolving set of techniques that use the Internet to reach a wide but often highly targeted audience. These techniques include (but are not limited to) content marketing, social media, websites, search engine optimization, online video, email marketing, paid search, and more. Figure 1. Figure 2.
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Internet, Social] Internet Marketing Vs Digital Marketing New York
    PPC, SEO & Social, Creative, Optimization & Analytics. Opentopic blog >> marketingdrucker.tk Experian Marketing Services unites customer identity, analytics & cross-channel solutions into a single marketing platform, improving the return on investment. Marketing Business Quiz Questions 22/12/2013 · BY Subair.NA
  • CONTENT STANDARD  |  SATURDAY, JUNE 25, 2016
    [Internet, Social] Which Video Content Channels Should Your Brand Invest In?
    In addition to streaming services like Netflix and Hulu, users are racking up video views on social media apps like Facebook and Snapchat. As a result, everyone from social media platforms to publishers to brands themselves are shoring up their video capabilities in order to keep up with the competition. Live or prerecorded?
  • READYPULSE  |  FRIDAY, JUNE 24, 2016
    [Internet, Social] How to Avoid Content Creator Burnout
    In fact, some individuals comprise the entire marketing department and it’s overwhelming to have to be the one generating all of the content such as updating blogs, posting on social media, developing whitepapers, graphics and so on. Connect with Social Influencers. Modern Marketing Social Influencer MarketingHave a Plan.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2016
    [Internet, Social] How Social Media Can Impact Corporate Culture
    This go round it's Social Media. The key to improving your company culture with social media marketing. Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement. Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant?
  • BIZNOLOGY  |  FRIDAY, JUNE 24, 2016
    [Internet, Social] How to protect yourself on Twitter
    WIRED does a fascinating write-up on social hacking, whereby someone looking to gain access to your accounts aggregates data about you from a few different sources, and uses it to bypass your security questions, or else poses as you to customer service for a password reset. Hijacked Hashtags. Hijacked Accounts. Seriously. Like this post?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Internet, Social] 5 Ways to Amp Up Your Mobile Marketing Strategy
    While having a mobile website may seem like common sense, it’s important to emphasize that there are more people using their phones to access the internet than desktops, as reported by comScore,  so it’s imperative that you have a delightful presence accessible via any mobile device. Mobile Messaging. Talk about access! QR Codes.
  • SNAPAPP  |  FRIDAY, JUNE 24, 2016
    [Internet, Social] SnapWrap: The Worst Guy at the Party, Outsourcing, and More
    Time-Saving Tools for Social Media Marketers. Andrew Littlefield implores marketers to spice up their icebreakers for the sake of their own social lives – try “what’s the best place to eat in your hometown?” survey of 1,000 respondents indicated that more than 65% of internet users access the web primarily from their mobile phones.
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Internet, Social] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    Internet trolls are like seven-year-old Twinkies, are like Donald Trump, are like RVs in the fast lane … they defy reasonable rationale. What about her website, or pages on Yelp, Zillow, and other social channels? With trolls, Musto said, a company may want to take a look at the social “juice” the troll has online. quick recap.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Internet, Social] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    Using our blogs as a content hub, we launched our first bedrock pieces of content on specific IT subjects like edge computing, the Internet of Things, and data center planning. books can become infographics, SlideShare presentations, blog posts, and videos before being disseminated on social media. Starting the journey. B2B ROI Europ
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Internet, Social] Will Facebook’s $50 Million Gamble Pay Off?
    In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. And as Brian Feldman of New York Magazine argues , “One of the great consumer-friendly qualities of the internet is that it’s asynchronous. Sound familiar?
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Internet, Social] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    Metaphors as a shortcut: Many people discover topics randomly through search or social media, and they don’t always have the necessary context to understand the totality of a topic. “The internet is no longer flat” Hill said. However, the content space is noisy. So what should marketers do? Surgery became messy.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 22, 2016
    [Internet, Social] How to implement a Video 1st content marketing strategy that drives action
    Back in 2005, we mostly used the internet for browsing. Online video content has led the way in how we use the Internet, including mobile Internet, so much that Cisco reports that 79% of all internet traffic will be video content come 2019. Why a Video First content marketing strategy makes sense. Forget about video! Take
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Internet, Social] The Psychology of Color in Marketing
    Along with financial companies, major social media brands – Facebook, Twitter, and LinkedIn – are using blue to build trust and openness. You can see this when they say “Yahoo was the original guide to the Internet, connecting users with their passions and helping them to discover the mystery and promise of the World Wide Web.”. Green.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Internet, Social] Microsoft buys LinkedIn: the largest martech acquisition in history?
    It’s almost certainly the #1 social media platform for social selling — learning about individual prospects, networking within accounts, and identifying targeted referral opportunities. These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Internet, Social] Get Your Blog On: 4 Steps to Blogging Success
    This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. digital advertising could be broken down into sub-categories like PPC, display advertising, social advertising, ad design, budget, strategy, trends, and news). For Topic.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Internet, Social] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    If you've read any amount of job search advice on the internet, you probably know which of these two methods yielded the best results. For a marketer, you could replace the traditional cover letter with a sample campaign, complete with an ebook, social images, and promotional blog post. The average job search is a peculiar paradox.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Internet, Social] The overwhelming implications for driverless cars and marketing
    It could also create a large pool of value, potentially generating global digital-media revenues of €5 billion per year for every additional minute people spend on the mobile Internet while in a car. We’ll  be able to watch movies, play games with our friends around the world, and work with a seamless and powerful Internet connection.
  • SALES ENGINE  |  MONDAY, JUNE 20, 2016
    [Internet, Social] Can the value of lead nurturing be quantified?
    Buyers today often use the Internet to research products and vendors long before they’re prepared to make a purchase. They research products and vendors on the internet anonymously before engaging with sales, and the amount of research they conduct, resources they use, and the pace of their research vary significantly from buyer to buyer.
  • CONTENT STANDARD  |  FRIDAY, JUNE 17, 2016
    [Internet, Social] What Is the ROI of Native Video Ads in 2016?
    According to SocialTimes , native advertising is by far the most popular ad format on the social network: eighty-three percent of all ads are native. In the early days of the internet, banner ads were wildly successful: They were captivating and drew great engagement from users. For many brands, the biggest obstacle is one of cost.
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Internet, Social] The State of Digital Media, in 5 Charts
    already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Rest of Internet $700 million.
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Internet, Social] The State of Digital Media, in 5 Charts
    already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Rest of Internet $700 million.
  • HUBSPOT  |  FRIDAY, JUNE 17, 2016
    [Internet, Social] 5 Psychological Concepts That'll Strengthen Your Social Media Strategy
    However, social media is changing more than just our immediate behavior. Any interaction your brand has with a potential customer on social media influences both their conscious and unconscious perception of your brand or company -- you probably know that already. How do you use psychology to inform your social media strategy?
  • ACT-ON  |  FRIDAY, JUNE 17, 2016
    [Internet, Social] Protect Yourself & Your Clients from Identity & Data Theft
    Social Security numbers. your university, your Internet service provider, your bank). Hacking and hackers are most commonly associated with malicious programming attacks on the Internet and other networks. Pssst … want to buy 25 million email addresses and passwords? Increasingly, we hold more personal, proprietary information.
  • KEO MARKETING  |  THURSDAY, JUNE 16, 2016
    [Internet, Social] Customer-Connected Branding in 2016
    Consumers expect companies to respond to them whenever they ask a question on social media sites. Now that the internet can be searched for similar products and there are dozens of websites that review and analyze every kind of product and service, almost every product is now a commodity. Customer Experience. Authenticity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 15, 2016
    [Internet, Social] 3 Business tips to make the second half of your 2016 count
    Soon, I’m going to sunny Italy to social media-ish assist an artist while living 3 weeks in a beautiful countryside mansion…for free. So if you think you’re a social media manager, think again. Social media might not be here in 5-10 years, or it might morph into something completely different. My mother’s English sucks.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Internet, Social] Influencer marketing tools of the trade
    TotalChoice Hosting — When it comes to what I need in a landing page, a Social Media News Release, TotalChoice is the devil I know. They offer a gorgeous tool for tracking Boolean keywords across Social Media. Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. Love it!
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Internet, Social] 13 Key Website Design and Development Areas to Bring in Business
    But if you want to ensure people can find you and pave the way for Internet-based marketing in the future, you need to give serious consideration to keyword research, building your domain authority, and developing content that is crafted with your target audiences in mind. Social Media. Imagery. Specialization. And, 43.6% The solution?
  • CONTENTLY  |  TUESDAY, JUNE 14, 2016
    [Internet, Social] How Facebook’s Filter Bubble Warped My Perception of Reality
    Millions of people are, but if you looked on my social media feeds, you wouldn’t think so. Because Facebook’s algorithm—and the algorithms of every other social network—has gotten frighteningly intelligent. Social Voices algorithm facebook FeaturedI couldn’t believe Donald Trump kept winning.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Internet, Social] How to Run an Instagram Contest: A 10-Step Guide
    Disclaimer: This blog post includes some information on legal issues surrounding internet marketing, but legal information is not the same as legal advice -- applying the law to a specific circumstance. Social media. What better place to launch a social media contest than on social media? But where do you start? Email.
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