• FATHOM  |  TUESDAY, SEPTEMBER 2, 2014
    [Internet, Social] From Student to Digital Diva: A Successful Summer Internship
    coordinated the company’s social media and made a content calendar to follow. While I still used my notes and internet searches for reference, it really came down to the core concepts and overarching themes of my academic work. I Each day, I would work on sharing content for social media. The reality is terrifying.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Internet, Social] Google is a lying liar that lies
    They cannot, actually, as their index of the entire Internet is the biggest house of cards ever. 'I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. You still need to write for robots  – Google is smart. Do it!
  • SAZBEAN  |  TUESDAY, SEPTEMBER 2, 2014
    [Internet, Social] Harley Davidson: A Case Study in Smart and Savvy Marketing
    Case Studies Marketing business strategy digital strategy internet marketing strategy social media strategy 'Harley-Davidson is a company that represents freedom, heading out on the open road, and enjoying life in a free-spirited and independent way. Welcoming younger riders with open arms. Sharing the company’s rich history.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Internet, Social] 10 things you need to know NOW about OmniChannel Marketing
    third layer emerged around 2007 as “chat rooms” bloomed into social networks. Time on websites went down, time on social sites exploded, as did a host of new advertising, commerce, and service options. Like social media in general, measurement can be difficult. chat rooms” bloomed into social networks.
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Internet, Social] 11 Actionable Writing Tips [+Examples]
    As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it. Example: If you’re writing about social media marketing, don’t go off on tangents about complementary email or blog marketing unless your post title encompasses those topics.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Internet, Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Enabled by the Internet, prospects and customers are taking control of the buying process and revealing far. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • FATHOM  |  THURSDAY, AUGUST 28, 2014
    [Internet, Social] Security Breaches in Healthcare: How To Protect Patient Data
    Personal data, including social security numbers, from millions of patients was accessed as part of the attack. Hospitals house a tremendous amount of personal data, including financial data, social security numbers and, of course, health information. The so called “APT 18” hacking group is suspecting of being behind the attacks.
  • BIZNOLOGY  |  THURSDAY, AUGUST 28, 2014
    [Internet, Social] B2B Marketers still struggle with lead nurturing
    B2B Marketing Content Marketing Internet Marketing Offline Marketing B2B marketing Bizo Business Conversion rate Internet marketing lead management lead nurturing marketing RSS Rule of 45 Sales social media The Bizo study reveals some intriguing issues for marketers today.  This is a mistake. 
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 28, 2014
    [Internet, Social] How to Drive Traffic From Social Media Contests
    'Social media offers the perfect platform for running contests. If you’re looking to drive more traffic and engagement to your website, running social media contests is an ideal solution. This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation Lilach Bullock.
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Internet, Social] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites. Lessons.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 25, 2014
    [Internet, Social] How the Internet of Things is Creating a Proliferation of Consumer Touchpoints
    Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. Today, we have the ability to digitalize almost anything—this is what is meant by the term, Internet of Things.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Internet, Social] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    'If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. To get out of that rut, it''s helpful to look at larger social media trends and get inspired to try new things in your social media and content strategies. Which Social Network Drives the Most Engagement?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Internet, Social] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    This case study covers how a commercial cleaning and janitorial services franchise created an Internet-based direct response marketing machine. Before this program was created, the company had a rudimentary Web presence – essentially no Internet marketing and no digital marketing strategy in place. What were the results?
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Internet, Social] Malcolm Gladwell on BuzzFeed, Competition, and His Beauty Regimen
    Question : The internet has radically changed how we interact with one another, and there are whole sections of it devoted to the artificial creation of "virality" in the way that The Tipping Point first made clear (like BuzzFeed and Upworthy). don''t think that the internet replaces those kind of dynamics. what would it be? Inbound
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 20, 2014
    [Internet, Social] China’s Response to Vine: Wanpai and Weishi
    'The internet industry in China is one of the most competitive in the world. Both apps are backed by major internet giants. China’s Response to Vine: Wanpai and Weishi by Miguel Roberg - Maximize Social Business. Chinese Social Media So, it is no surprise that the video sharing app arena is becoming crowded.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Internet, Social] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    They should be able to talk about why it’s important in today’s digital + social + mobile world. And it falls all the way down to the person building websites, creating social content and building editorial calendars. We did that with social. But social networks are just the plumbing. Why is it important?
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Internet, Social] 8 Reasons Your B2B Website Is Ready For A Redesign!
    In 2014, mobile Internet is officially taking over desktop internet usage. 8) You Have No Social Media Presence: In this day and age you need to hop aboard the Social Media networking train if for no other reason than to establish credibility. 'By Dawn Gadless  | Business Development Director. Always be learning.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Internet, Social] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. Personalized e-mails drive shoppers to buy—and buy more—in stores and online by Internet Retailer. What worst practices or pitfalls should email marketers avoid?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Internet, Social] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    'How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! 1) Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014? d) social media ads. d) social media ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Internet, Social] Should you make the leap into sponsored content?
    have heard stories from PR people where some bloggers try to threaten their way to freebies and money with threats to destroy those who say no by writing against them on their blog or social network. 'The sponsored content wasps are swarming! This is a trend I predicted in the 2012 book Return On Influence. As The case for sponsored content.
  • BIZNOLOGY  |  THURSDAY, AUGUST 14, 2014
    [Internet, Social] Re-branding – a better option than “disruptive innovation”?
    recent “Economist” article compared the virtues of older brands using traditional technologies to the astonishing advances from new internet technology, often the result of the “disruptive innovation” process.  Some Many are re-defining themselves as communities where people who care about books meet and socialize.
  • SAZBEAN  |  THURSDAY, AUGUST 14, 2014
    [Internet, Social] 4 Ways Your Marketing Fails
    There is great content ideas here for blogging and social media… What other ways does marketing fail? Marketing digital strategy internet marketing strategy 'Trier (Photo credit: sazbean). Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Internet, Social] Lots of Vendors Can Help You Find Leads on the Web
    That’s why scanning the Internet to find new prospects is such an exciting opportunity. Coverage outside the United States • Information returned beyond names and lead scores, such as recommended treatments and social profiles. Gagein sends alerts on trigger events in media, social or public Web sites. There are probably others.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Internet, Social] How to Promote Your Content Using Paid, Earned & Owned Media
    It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? Influencers can be bloggers or people that amass large social followings around their industry expertise. Native Social. Social Media. Social Media content promotion
  • BIZNOLOGY  |  TUESDAY, AUGUST 12, 2014
    [Internet, Social] Are anonymous communities most authentic?
    Before the advent of the Internet , folks needed to physically move places to find birds of a featherpeople like them. Post-internet, nothing has changed for some peopleplenty of smart kids still flock to Boston every yearbut everythings changed for lots others. And all will be well in the communitys garden. Maybe.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Internet, Social] How to Create a Curated Blog Post [+5 Free Blog Post Templates]
    and "Content curation is why there is so much crap on the internet," hear me out. At HubSpot, we include at least one photo or image in every post we publish so that A) the content is more visual, and B) when the blog post is shared via social media channels, it’s accompanied by a thumbnail image to entice a clickthrough. Great!
  • FATHOM  |  MONDAY, AUGUST 11, 2014
    [Internet, Social] Increase Brand Awareness with Social Media Marketing
    'Why Social Media Matters & How Manufacturing Marketers are Lagging. Manufacturing marketers use social media platforms less than their B2B marketing counterparts as shown by CMIs 2014 Manufacturing Content Marketing Report. An engaging social media strategy is the answer to those pain points. Facebook: 76%. Vine: 5%.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 11, 2014
    [Internet, Social] 4 Steps to Creating Advantageous Advertorials
    'If you’ve ever found your Internet browsing disturbed by a pop-up or flashing display ad, you already know that engaging content is much more likely to pique your interest than something that’s interruptive. Advertorials, also known as native ads, are viewed more than four times as often as banner ads, according to IPG Media Lab.
  • BIZNOLOGY  |  MONDAY, AUGUST 11, 2014
    [Internet, Social] Detrimental SEO Myths Still Plaguing Online Businesses
    Today we have social media and RSS feeds and people automatically linking to everything else through CMS’s. And yes, you absolutely can and should use PR and social to nudge your top content along. Search Marketing Uncategorized Content marketing Internet marketing online business Search engine optimization
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Internet, Social] The Revenge of the Content Monster
    Website managers were exhausted with the unending stream of PDFs, MP4s, JPGs and other files spilling onto their desks begging to be released to the Internet. 'I think it is fair to say that marketers have unleashed some pretty horrible things on the world over the years. Its time, I believe, we added content to that list. They were right.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Internet, Social] 57 Little Things to Double Check Before Your Website Launch
    Lead generation forms, social sharing, CRM integration, and any other technology should work flawlessly across your website. Social media share icons are working properly. Feeds are working properly (RSS, news, social media). Metadata is properly in place for any social media sharing content. Websites are complex. Design.
  • SYNECORE  |  SATURDAY, AUGUST 9, 2014
    [Internet, Social] Digital is Complicating Marketer���s Lives, but Simplifying Marketing
    Recent advancements in internet, social, and mobile technologies have laid the groundwork for GNC. In another massively ironic twist, as internet and social search engines progress in their ability to think like humans, (e.g. For many of you, a humanlike internet may not sound simple at all, in fact, quite the opposite.
  • MARKETING ACTION  |  FRIDAY, AUGUST 8, 2014
    [Internet, Social] Is 2014 the Year of Video Marketing?
    The Internet holds an interesting middle ground between still being the wide-open Wild West when it comes to video marketing (its full of opportunities with plenty of room for new content) and already being super-saturated (with such a wide range of content that its hard to create anything that people havent already seen, in some form).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 8, 2014
    [Internet, Social] Monetizing blog comments: Why your blog is economic gold
    This is another way to express a sentiment I have long-held — real social media power comes from the blog community. Here is my theory on creating business benefits through social media marketing. The whisps of social media conversations about this topic are long-gone like feathers in a hurricane. Thank you. Theyre not.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Internet, Social] An Open Letter to Millennials Seeking Creative Positions
    You are naturally nimble, technologically savvy, and ever-present socially. Back in a time of Tetris and dial-up internet connections, a man by the name of Stephen Covey coached aspiring effective people to “seek to understand, then to be understood.” The identity you’ve created online and socially is far-reaching.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Internet, Social] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    ACS was a consulting company and we started out doing SEO for dozens of company and then eventually got into other areas such as social media, web design, and more. couple years later, I got bumped up from a customer service spot to a social media coordinator position. 'Not everyone who works in marketing imagined they''d end up here.
  • BIZNOLOGY  |  TUESDAY, AUGUST 5, 2014
    [Internet, Social] Digital and Online Reputation Management
    Online reputation management (ORM) is the practice of making people and businesses look their best on the Internet. Gerris understands that we live in a world where the Internet records everything and forgets nothing – every photo, comment, post, status update and tweet about your brand can be stored forever. The Technique. The Effect.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Internet, Social] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Since 140 characters is so short, many social media marketers take advantage of the full amount of space available with every tweet. But that strategy may overestimate the attention span of the users of the most hyperactive social network on the Internet. Social Media Marketing Twitter Logan Strain Twitter tactics Twitter tool
  • EMAGAZINE B2B BLOG  |  MONDAY, AUGUST 4, 2014
    [Internet, Social] Social Media Referral Traffic Tactics
    Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. Social Media 'By Hannah Beacham. Not Forgotten.
  • BIZNOLOGY  |  MONDAY, AUGUST 4, 2014
    [Internet, Social] Maximize your social media marketing with Twitter’s new analytics
    Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. Basically, it’s about how the internet lets marketers experiment quickly and cheaply. The post Maximize your social media marketing with Twitter’s new analytics appeared first on Biznology. No more! Not a Twitter advertiser?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 3, 2014
    [Internet, Social] 5 Social Media Tips to Enhance Engagement
    You’ve written some outstanding, compelling content and you’re ready to post it to your social media platforms. It's pretty easy to screw up your social media strategy. This infographic does a great job of listing the best times to post content on the major social sites. Social Media Congrats! Then what?
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Internet, Social] Facebook, OkCupid, and the Ethics of Online Social Experiments
    'Recently two different social websites admitted they ran experiments on users who had no idea they were being experimented on. The impact of these social experiments was pretty small, but they raise important questions about the ethics of social experimentation. We''re All Part of These Experiments. That''s how websites work.".
  • CRIMSON MARKETING  |  THURSDAY, JULY 31, 2014
    [Internet, Social] The Buyer’s Journey Is Going Digital
    Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. You understand buyer search needs and you’re highly engaged on your social media marketing channels. . 'The buyer experience is changing. ” . ” Design. Deliver. Digital Marketing
  • VIRALLY BLOG  |  THURSDAY, JULY 31, 2014
    [Internet, Social] Why good content is not enough
    'The internet has changed many things from destroying and creating entire industries to changing the way we live our lives. There is huge amounts of content regardless of size being created on social media and this is where we are spending lots of our time. It now has to be remarkable content if you want it to stand out. Events
  • HINGE MARKETING  |  THURSDAY, JULY 31, 2014
    [Internet, Social] Does Social Media Help You Meet Your Bottom Line?
    'Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor. According to Social Media Examiner, the majority of marketers devote 6 or more hours to social media each week. Social Media Strategy
  • PWB MARKETING BLOG  |  THURSDAY, JULY 31, 2014
    [Internet, Social] Internet Trolls
    'Clients often ask me “How do I deal with negative comments across social media?” This post will share some ideas for managing such comments for your social media strategy and peace of mind. It starts with having a social media plan of attack – Create a social media policy for your company.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Internet, Social] The Fundamentals of Inbound Marketing [Free Training Deck]
    internet marketing. social media marketing. 'Has anybody -- perhaps by a colleague or client -- ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question? content marketing. permission marketing. online marketing. digital marketing. web marketing. Inbound marketing as methodology.
  • LEADERSHIP  |  TUESDAY, JULY 29, 2014
    [Internet, Social] CMO Spotlight: Blair Christie, SVP and CMO, Cisco
    What caught my interest and attention is Blair’s perspective on “ the intelligent connection of people, processes, data and things” Christie leads Cisco’s rebranding campaign on the “Internet of Everything” (IoE). Embrace social collaboration. Cisco has been a forerunner of leveraging social media both externally and internally.
  • BIZNOLOGY  |  TUESDAY, JULY 29, 2014
    [Internet, Social] Google+ is an island of misfit toys
    With the advent of the Internet and the virtual community, it’s been easier than ever for birds of a feather to do much more than just flock together – they’re able to discover that they’re swans and not ugly ducklings well before taking to the sky in V formation. Blogging, maybe; then, social networks. get it. get it. That’s powerful.
  • WEBBIQUITY  |  TUESDAY, JULY 29, 2014
    [Internet, Social] 17 Helpful SEO Tools and Tool Reviews
    Social analytics? Free and Useful On-Page Optimization Tools by Internet Marketing Ninjas. ” SEO Report: How to Track Blog Performance on Google by Razor Social. Google SEO Tools: 7 Tools to Drive more traffic to your blog by Razor Social. Which SEO tools are most helpful in conducting a site audit? Site Explorer.
  • MARKETING ACTION  |  TUESDAY, JULY 29, 2014
    [Internet, Social] Health Care Marketing: Personalization, PHI, and Preference Centers
    Social Security number. Internet Protocol (IP) address numbers. 'Digital marketing in a highly regulated industry can be extremely challenging, and that’s especially true for the health insurance industry. Online behavior can show the topics members are interested in. Too bad much of it is unusable for email marketers. Fax number.
  • BIZNOLOGY  |  MONDAY, JULY 28, 2014
    [Internet, Social] Why Twitter just may be the better social marketing choice
    People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change. Twitter is tapping into all these trends and human-internet nature quirks and the result will be a stronger network for marketers that certainly rivals Facebook’s offerings. Facebook reports 1.23
  • HUBSPOT  |  FRIDAY, JULY 25, 2014
    [Internet, Social] New Data Calls BS on Instagram Photos With #NoFilter
    'Selfies tagged with #NoFilter tend to get more likes than those that are not, so it makes sense that any Instagram user looking for a little boost in internet-fame would slap #NoFilter on their photos. Social Media marketing data But what if the picture just looks a lot better with Valencia or X-Pro II applied to it? Keep on reading.
  • WRITTENT  |  THURSDAY, JULY 24, 2014
    [Internet, Social] 9 Persuasive Writing Tips for a Copy that Sells
    Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it made as an Internet marketer. And the trouble with Internet selling is that it’s hard for you to get to know your customers and vice versa. Social Proof. Tell a Story. Image source.
  • MARKETING ACTION  |  THURSDAY, JULY 24, 2014
    [Internet, Social] The Modern Marketing Agency Pitch
    Clearly we were ahead of our time, if today’s Internet cat fixation is any indicator.) Look at the explosion of mobile and social marketing during the last decade. 'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Seriously, it was a huge deal. I forget exactly why. Kittens?
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Internet, Social] How to Write for the Web If You Were Born Before 1965
    noticed that for some who were active with computers, software development and the early days of social media would submit documents using all caps, underlined phrases and sentences, and even highlighting words with different colored fonts to emphasize certain points. There is no need to type two character spaces between sentences.
  • ENGAGE  |  WEDNESDAY, JULY 23, 2014
    [Internet, Social] An Editor’s Anthem
    In the past week, it’s made the social media rounds and amassed more than 9 million YouTube views. Weird Al’s musical humor fits right into our sharable, social media world. Yet he was successful long before the Internet. 'Editors, writers and English teachers rejoice! Admittedly, I account for four of those views.).
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Internet, Social] How To Use Social Media for Recruiting Young Talent
    Utilizing social media in today’s Internet-driven world gives your company a modern face and voice. By engaging with potential candidates through social media platforms your company will build new relationships and attract young professionals. So how can companies embrace the power of social media to attract young talent?
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 23, 2014
    [Internet, Social] 4 Ways To Involve Your Best Social Media Ambassadors
    'The success story of TELUS’s “Customers First” Program Over the last fifteen years, new web technologies and social media have radically transformed the brand-customer relationship. Ways To Involve Your Best Social Media Ambassadors by Raymond Morin - Maximize Social Business. Social Media Influence
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Internet, Social] 9 Pillars for a Killer Content Marketing Strategy
    80% of American Internet users interact with blogs and social media. Your content marketing strategy should be just one layer of your overall marketing campaign, which can include anything from television commercials to ads on social media. If you are focused on a younger crowd, social media may be best. 'Image source.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Internet, Social] The Fallacy of the Lazy Millennial
    They are smart, driven, effective, work hard, they are social media savvy, productive, and like to have fun. Tip: Encourage social media use instead of prohibiting it to ensure that you''re getting in front of more qualified prospects. Any smart millennial has read the articles floating around on the internet. Positive attitude.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Internet, Social] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    The importance of visual content has been highlighted by the evolution of the social media sites marketers use every day to promote their content and brands online. 8) 85% of internet users in the United States watch online video. 'When it comes to marketing content, the web is cluttered, and the competition is tough.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Internet, Social] 5 Social Media Mistakes You Don’t Want To Make
    'We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought was a recipe. m fairly certain my friends will never stop mocking me for this picture, but in the world of social media marketing, mistakes can have much worse consequences. Using social media as a megaphone.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Internet, Social] How to Build Your Email List [GUIDE]
    Use social media  . Email Marketing Guides bulk email list Electronic Mailing List email list building email lists email marketing email marketing list email subscribers Internet Opt In Email Sarah Bruchard verticalresponse 'Building a quality, responsive email list is one of the most crucial steps for effective email marketing.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Internet, Social] 35 Tech Terms Translated Into Plain English
    'Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? A system of servers on the internet that provides content rapidly to multiple users by duplicating the content on multiple servers and directing the content to users based on proximity. Internet Protocol address." 301 Redirect. Alt Text.
  • SAZBEAN  |  TUESDAY, JULY 15, 2014
    [Internet, Social] 5 Tips for Better Twitter Advertising
    Twitter advertising can be a very cost-effective way to increase the reach of your social media marketing. News & Notes Social Media Social Networks internet marketing strategy promoted tweets social media marketing social media strategy twitter web strategy '(Photo credit: Wikipedia). Good Messaging.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 15, 2014
    [Internet, Social] Are You Ready For Marketing 2020?
    These “social news” content leaders include both newer players like Buzzfeed and Huffington Post , and Vice as well as more traditional news outlets like the BBC and The Guardian. And these publishers are all seeking new ways to generate revenue from the modern marketer: one that understands digital, social, mobile consumers. Strateg
  • HINGE MARKETING  |  MONDAY, JULY 14, 2014
    [Internet, Social] Is It Time to Upgrade Your Blog?
    On the other hand, the internet moves quickly: dated design and functionality can undermine your firm’s credibility and eventually cause you to lose visitors – and in turn, potential leads. Webinars, videos, and articles are prominently featured with the new design, with links that allow for easy social media sharing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Internet, Social] 25 ideas for your social media network strategy
    'Behind every social media strategy you have to have a content plan and a network plan. To succeed on the Internet today, you have to create content that ignites and that takes an audience. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. building.
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Internet, Social] Which Brand Won the World Cup?
    Nike probably did a better job of using social to drive awareness to it, the story and video is a bit more shareable and entertaining -- and they have twice the views compared to Adidas. won the internet. Adidas has been ‘all in’ on social media and creating engaging content for their audience for years prior to this.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Internet, Social] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    ANN                 Looking at the social networks where you are most active, and where your customers are most active or your prospects are most active, is definitely the place to start. On what social media sites and social media channels are you distributing your content ? If you’re on social, you’re in marketing.
  • BIZNOLOGY  |  THURSDAY, JULY 10, 2014
    [Internet, Social] Social media in a polarized world
    If you consume news via social media streams, you could be led to believe that there are no mid-tones anymore: you are pro-life or pro-choice, creationist or evolutionist, Heat or Spurs, Bush or Obama, Dilma or anti-Dilma, Neymar or Messi. Social media, in its early Web 2.0 Social media urgently needs a bit of João Guimarães Rosa.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Internet, Social] Content Marketing? Just Deliver Content People Want
    Cisco projects as much as 90% of the traffic over the internet in just a few years will be video. Colin Haas:  “What would you tell those companies that feel social isn’t relevant to their business or industry? ”. Everyone who is buying anything is on social. And we are all using social.”. f5823b ;">. Curiosity.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 9, 2014
    [Internet, Social] Video Marketing: How To Drive Traffic From YouTube
    Every day more than 100 million Internet users watch an online video and 50% of users watch business related videos on YouTube once a week. Video Marketing: How To Drive Traffic From YouTube by Lilach Bullock - Maximize Social Business. Social Media Traffic Generation
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 9, 2014
    [Internet, Social] Are Your Sales and Marketing Departments on the Same Page?
    Social media and the internet in general has changed the way people buy. Social  - Make sales aware of social opportunities, whether it’s LinkedIn or participating in an industry forum that social is a good networking tool. How Does Social Media Impact a B-to-B Purchase?
  • SYNECORE  |  TUESDAY, JULY 8, 2014
    [Internet, Social] 6 Principles of Influence Within Your Inbound Marketing
    Social Proof. Social Proof. The principle of social proof states that one important means that people use to decide what to believe or how to act in a situation is to look at what other people are believing or doing there” (Cialdini, 138). Increase your online attractiveness through your company’s website and social channels.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Internet, Social] The History of Our Social Media Obsession [Infographic]
    'Businesses continue to integrate social media into their marketing efforts at an impressive rate and many report that they have used social media to get more brand interactions, contacts, and new customers. Who is using social media? Which social networks do people use -- and how do they use them? General Social Media.
  • ENGAGE  |  MONDAY, JULY 7, 2014
    [Internet, Social] This Week in Content: A Content Marketing Refresh
    Remember that time Al Gore invented the InternetSocial Media Marketing and Content Marketing: What’s The Difference? Social Media Today. 'Feeling like you need a content marketing pick-me-up?  Reasons Why You Should Spend More on Content Marketing Than PPC. Inquisitr. Boy has it evolved since then!  Marketing Land.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Internet, Social] 8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)
    You get a paycheck for sitting on the internet all day and writing. When people start writing, they generally want to write on really big topics like: "How to Do Social Media Marketing". How to Make Money on the Internet". 'Sometimes, when I tell people that I blog for a living, they roll their eyes. That''s so easy," they say.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 7, 2014
    [Internet, Social] 6 Ways to Optimize Video Content like a B2B SEO Pro
    This Cisco report found that video content accounted for 66% of all consumer internet traffic in 2013, and that number is projected to reach 80% by 2018. Social shares. 'When thinking about the term “SEO,” the big 3 search engines (Google, Yahoo, Bing) immediately come to mind. Nobody wants sit through a long video. On-Page Markup.
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Internet, Social] The Only 7-Step Guide to Creating Content You’ll Ever Need
    And that internet usage continues to grow each year? There’s no shortage of people with an internet connection who are just waiting to fall in love with your company’s content. Social media. 'Image source. Did you know the average person spends over 5 hours every day online ? Know Your Audience. Or on a more personal level?
  • HUBSPOT  |  FRIDAY, JULY 4, 2014
    [Internet, Social] An Exhaustive List of Google's Ranking Factors [Infographic]
    With all the talk about optimizing content for search engines , you''d think we''d know by now exactly what Google''s ranking algorithm considers when crawling pages on the internet. 'More than 1.1 billion people use Google search each month to make 114 billion searches. According to comScore , Google holds 67.6% of the U.S.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Internet, Social] How to Measure Success in Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Referral traffic is a link from another website (including social media). social media, referrals, direct traffic, organic, etc.). Your Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Internet, Social] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    create a lot of content but few posts have generated as much attention as a post I wrote for {grow} detailing my experience with social media stalking: “You’re Creeping Me Out!” The Dark Side of Social Networking. Their Halloween-type theme: Social Media Horror Stories ! Social media stalkers re-visited. 98 comments.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 1, 2014
    [Internet, Social] The Attention Web: What B2B Marketers Need to Know
    In their 2001 book, The Attention Economy , social scholars Thomas Davenport and John Beck proposed that in today’s information-flooded world, the most scarce resource does not involve ideas, money or talent. Don’t rely on the internet exclusively to generate market attention. Less can be more, when it comes to B2B content.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Internet, Social] Google+ on its Third Birthday
    It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. To leave Facebook behind and make G+ my number one social media wife.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 30, 2014
    [Internet, Social] Optimize Twitter to Maximize Real Estate Results
    'Integrating Twitter into your overall social media marketing strategy can be an important element to branding your real estate business online. As NAR statistics continue to show, the Internet and social media play a significant role in the home buying process. Social Media for Real Estate
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Internet, Social] Onward, to Total Immersion!
    see digital (web, internet, online, or whatever you want to call it) as a marketing battleground of equal or greater importance to any other that exists. Then social media came along, and things changed again. The reasons were pretty obvious, even in the early stages of businesses using social media and content marketing.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Internet, Social] Future Trends in Content Marketing
    The top 5 B2B marketing content used are social media, articles on websites, enewsletters, blogs, and in-person events. The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. By 2017, it is expected that 87% of all Internet device sales will be smartphones and tablets. Create a Conversation.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Internet, Social] Future Trends in Content Marketing
    The top 5 B2B marketing content used are social media, articles on websites, enewsletters, blogs, and in-person events. The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. By 2017, it is expected that 87% of all Internet device sales will be smartphones and tablets. Create a Conversation.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Internet, Social] Future Trends in Content Marketing
    The top 5 B2B marketing content used are social media, articles on websites, enewsletters, blogs, and in-person events. The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. By 2017, it is expected that 87% of all Internet device sales will be smartphones and tablets. Create a Conversation.
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Internet, Social] 5 Ways to Share Financial Aid Information via Higher Education Social Media
    Below are five ways to share important financial aid information through a school’s social media channels: 1. This is also a great way to get a college’s social community involved. According to the Pew Research Internet Project  Twitter use among adults is on the rise, especially for those in the 18-29 age group. in 2004.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JUNE 26, 2014
    [Internet, Social] Manufacturers Must Create Websites with Millennials in Mind
    The Industrial Internet of Things — $14 TRILLION and growing. And two, data released by Manufacturing.net in its first  IoT Uplink video , shows the Industrial Internet of Things (IIoT) is rapidly growing. Of Biographical information, including links to social media profiles, of the management team and key employees.
  • WRITTENT  |  WEDNESDAY, JUNE 25, 2014
    [Internet, Social] How to Craft a Perfect Blog Post Headline [+Examples]
    Bounce ideas off of others, reference the internet, brainstorm, or group-write. With a little practice and a bit of research, you’ll soon develop your own methods for writing knockout headlines for your blog posts that will grow your audience and encourage social sharing. Step One: Choose a Tone. Step Two: Choose Your Method. Numbers.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Internet, Social] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
    How many times have you added a hashtag to a campaign simply because it’s a social marketing best practice? Mercedes-Benz USA ran a full social media campaign (primarily on Instagram) to highlight the new Mercedes CLA for a millennial audience – consumers born between the early 1980s and early 2000s. Social Media On Topic.
  • BIZNOLOGY  |  TUESDAY, JUNE 24, 2014
    [Internet, Social] Social networking services should be facilitated not controlled
    and platform-based Social Network Service (SNS); namely, her belief that communities need to grow organically and not be rigid, planned, communities: more like London than Paris. Before you start — before you create your own social networking site, your own social media — be sure to check to make sure that you actually need to.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Internet, Social] 10 Things to Nix in Your Next Email Newsletter
    Of course it’s okay to have secondary calls-to-action such as social sharing buttons and the obligatory unsubscribe link, but it’s good to stick to one overarching goal. What types of branded content do you like to read on the internet? I’ve read some that I absolutely love. 1) Generic Subject Lines. Simple as that.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Internet, Social] What Content Marketing ROI and a Beach in Fiji Have in Common
    could inundate you with stats about how including visuals in your content converts better (it does) or how people will be predominantly using mobile devices soon ( 87% of Internet device sales will be mobile or tablet by 2017 ), now making responsive design a must have — but I think you’ve heard it all before. Make It Visual & Responsive.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 23, 2014
    [Internet, Social] Does Marketing Have A Marketing Problem?
    ” So with all the digital distractions offered by our social, mobile life, just because your ad is on or in front of someone doesn’t mean they’re paying attention. We’ve taught them to ignore the edges of the internet and they are pretty good at tuning them out. Our customers are tuning out ineffective marketing content.
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Internet, Social] How Long Does Inbound Marketing Take to Reach Success?
    For that we can thank DVRs, satellite radio, MP3 players, Caller ID, Do Not Call Lists, Do Not Mail Lists, CAN-SPAM legislation, Internet ad pop up blockers and RSS readers. Now , thanks to the Internet, buyers can research the product without having to first go to the seller. Results are not immediate but they are long term. and more.
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