Trade Press Services Newsletter

AUGUST 3, 2023

Because algorithms work by analyzing pre-existing content already available on the internet, the models can produce inaccurate or outdated content. Search engines don’t favor AI-generated content. Search engines also flag plagiarized content or copy that lacks proper flow, driving pages and websites down in search engine rankings.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Webbiquity

AUGUST 3, 2021

But Chinese search engine Baidu is #4. A recent post here detailed 12 Fascinating Facts About Global Internet Use in 2021 , compiled from that report. General Internet Use Statistics. 98% of Internet users (globally, aged 16-64) say they use conventional search engines (the other 2% likely didn’t understand the question).

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. AI — ChatGPT, Google SGE, all of it — is going to crack the internet wide open and scramble everyone’s SEO investments.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Marketing Insider Group

JUNE 23, 2020

The Internet of Things has not only made our lives easier but has also opened up a whole world of marketing opportunities and new ways to reach consumers. A decade ago, futurists and industry experts eagerly discussed the possibilities of the Internet of Things (IoT). The Internet of Things and Marketing. Quick Takeaways.

Internet Marketing 363

Internet Marketing Advertising Agencies Marketing Agencies 2 Paid Search Agency 363

Trade Press Services

FEBRUARY 5, 2024

Search advertising: Emphasize your call to action. Search ads are display ads that appear alongside search engine results when someone searches for the products or services offered by the advertiser. percent of total internet advertising revenues. This type of advertising makes up a whopping 40.2

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. of all website traffic.

Analysis 262

Analysis SEO Lead Scoring Lead Ranking 262

SmartBrief - Marketing

FEBRUARY 20, 2024

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? Google prioritizes mobile-optimized sites in its search results, making mobile strategies crucial for SEO success.

Mobile Marketing 100

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 100

Webbiquity

NOVEMBER 8, 2022

In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Most consumers trust Internet reviews essentially as much as personal recommendations. Guest post by Chris Tweten.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

AUGUST 24, 2021

Recent posts here detailed 12 Fascinating Facts About Global Internet Use in 2021 and 15 (More) Fascinating Facts About Internet and Social Media Use in 2021 , compiled from that report. Of the top 20 search words on YouTube, half are related to songs or music. of global Internet users aged 13 and up.

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

Marketing Insider Group

JULY 7, 2021

SEO teams maximize a brand’s online presence by ensuring their digital content is search-engine optimized to drive traffic to their website and ultimately generate leads and drive conversions. There was also a time (the pre-internet stone ages) when a brand could put a message in an advertisement and consumers would just… believe them.

PR 332

PR SEO Lead Scoring Lead Ranking 332

G2M Solutions

JANUARY 30, 2024

The emergence of the social-centric internet has significant and wide-reaching implications for B2B companies looking to build their presence in the marketplace and develop trusted and authentic connections to prospects. For well over a decade, the search-centric Internet dominated, guiding our inbound marketing and sales strategies.

B2B 62

B2B Advertising Agencies Internet Marketing Social Media 62

Top Rank Marketing

FEBRUARY 5, 2024

The more crowded the internet becomes with these competing brands, however, the more difficult it has become to stand out. What makes this strategy ineffective is how it overlooks user intent and fails to capture the diversity of search queries. Both technically true! Maybe a robot even wrote it! Not all content is valuable!

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Martech

OCTOBER 24, 2023

The search engine announced that this strategy would also improve: The quality of its search results. It then makes a decision based on a range of factors that will appeal to consumers and match their search intent. Dig deeper: Pepsi, McDonald’s and the latest in digital out-of-home Enhanced search and photo relevance.

Paid Search Agency 112

Paid Search Agency Ads Network Marketing Intent 112

Martech

MARCH 25, 2024

designated six internet “gatekeepers” as the first companies required to be in compliance with the Digital Markets Act. Alphabet may have preferenced its own products in search results. In September 2023, the E.U. Asked about the speed with which the E.U. Why we care.

Act-On 85

Act-On Internet Marketing Paid Search Agency Planning 85

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Let’s explore each of those steps and how they each contribute to effective search optimization. With your goals set and your keyword research and search intent analysis in hand, you can start to document your SEO plan.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Search Engine Journal

OCTOBER 7, 2021

Trolls may be the bane of the internet, but they shouldn't ruin your day. The post 10 Effective Tactics to Defeat Internet Trolls appeared first on Search Engine Journal. Learn to purge online trolls and prevent them from returning.

Tactics 145

Tactics Effectiveness Social Media Media 145

Valasys

FEBRUARY 5, 2024

In today’s digital landscape, local internet marketing has become a key aspect of every business’s marketing efforts. With the rise of social media and search engine optimization, businesses are realizing the importance of targeting their local audience online.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Biznology

JANUARY 22, 2018

Check that you’re making good choices with a quick Google search. Use that metric to estimate, or search and find, the number for each problem. Both the Internet and global digital businesses have taken the lead in years. The “top 5” is enough, “top 10” is better, or if you know which problems you want to solve that will work.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Marketing Qualified Leads 360

ClearVoice

APRIL 5, 2023

According to a recent Statista report , 31% of shoppers use search engines to choose their next purchase, which is higher than those who use either social media (28%) or retailers’ websites (18%). In other words, people are still running to the internet looking for websites with info about things they want to buy.

SEO 105

SEO Public Relations SERP Paid Search Agency 105

Top Rank Marketing

MARCH 18, 2024

Given all this concern, it’s not surprising that Google’s bold new foray into generative AI, Google Search Generative Experience (SGE) has elicited big reactions. With search engines and SEO being such a core aspect of digital marketing , there’s understandably a lot of attention being paid to the ripple effects of this evolution in search.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. What’s driving the renewed focus on organic search?

Marketing AI 90

Marketing AI SEO Lead Scoring Lead Ranking 90

Search Engine Journal

AUGUST 27, 2021

Want to know more about internet marketing or online marketing? The post What is Internet Marketing? Your Guide to Today’s Online Marketing appeared first on Search Engine Journal. See how it can help your business or brand drive traffic, leads, and sales.

Internet Marketing 139

Internet Marketing Online Marketing Marketing Traffic 139

SmartBug Media

APRIL 15, 2024

An oldie-but-a-goodie, search engine optimization (SEO) is a digital marketing staple. You definitely must stay sharp to hit the top of search engine results pages (SERPs). Users and search engines alike can make better sense of what’s available on that vast expanse we call the internet. Blog posts. The next frontier?

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

The Daily Egg

SEPTEMBER 11, 2022

One of the best and worst things about the Internet is that everything on it is there forever. The post How to Remove Unwanted Search Results From Google appeared first on The Daily Egg. This becomes a problem.

Google 129

Google Best Practices Marketing Websites 129

Navigate the Channel

SEPTEMBER 6, 2023

With the majority of internet users accessing websites through their mobile devices, it’s crucial for businesses and website owners to ensure that their online presence is optimized for mobile users. Mobile devices, such as smartphones and tablets, have become the primary means of browsing the internet.

Google 65

Google Marketing Websites Mobile Marketing Lead Scoring 65

Brandwatch Marketing

MARCH 7, 2023

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. billion The internet has 4.2 social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

ATAK Interactive

MARCH 13, 2023

One way to achieve this is by working with an internet marketing agency. They provide a range of services such as search engine optimization, social media marketing, email marketing, pay-per-click advertising, content marketing, and more. Such agencies specialize in promoting businesses, products, and services online.

Advertising Agencies 78

Advertising Agencies Internet Marketing Paid Search Agency Ad Agencies 78

Unbounce

DECEMBER 1, 2021

Imagine yourself browsing social media or the internet in your spare time. of the population —use their phones to access the internet. You’ll find a wide range of mobile ad platforms that offer different ad formats and publishing spots on the internet. Are you using a computer or phone? And that’s in the United States alone.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing & Strategy 139

Aberdeen

MARCH 28, 2023

For the first time, anyone with an internet connection can gain access to tools capable of producing very human-like creative content, whether that’s a blog post on SEO best practices in the style of Hemmingway, a book report on Lord of the Flies, or an image of a ferocious orange dinosaur in the style of Van Gogh.

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

ClearVoice

MARCH 31, 2023

AIs like ChaptGPT and Google’s Bard access a universe of information from the internet. And yes, with this information (and internet research), the system can create a helpful and informative blog post. AI pulls from existing verbiage and visuals from various parts of the internet. The results are almost instant.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Go Beyond SEO

JANUARY 23, 2024

At its core, search engine optimization (SEO) is our secret sauce for elevating a brand’s visibility online. When discussing growing an online presence, we’re talking about the intricate dance between websites, search engines, and the billions of queries people type daily. Understanding the Acronym: What Does SEO Stand For?

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

seo.co

JULY 19, 2021

Google is undoubtedly the world’s greatest search engine. In fact, Google controls about 92.05% market share in the internet industry. In plain terms, Google holds a monopoly as not only the most used search engine, but also the most popular online resource. A query is simply what you’ve searched for. What is Google?

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Navigate the Channel

JUNE 2, 2023

Because more than five billion unique mobile internet users logged online in 2022, which means that over 60 percent of the global internet population used—and probably still does—a mobile device to go online, according to Statista. Today, mobile internet traffic accounts for almost 60 percent of total web traffic.”

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Martech

JUNE 8, 2023

They will be search engine optimized so that they come up as a top search in a search engine. These articles then serve as another self-help tool for customers who search on Google first instead of searching for clues on the company’s homepage or messaging a live agent or chatbot.

Marketing Management 97

Marketing Management Marketing AI Service Generation 97

Search Engine Journal

FEBRUARY 28, 2023

As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals stay up to date on the latest trends and best practices.

Conference 102

Conference SEO Personalization Best Practices 102

Trade Press Services

FEBRUARY 26, 2024

The way they search the internet is changing. Search engine optimization has been a mainstay of marketing on digital channels since the onset of search engines. Yet, as more technologies and tools enter the information age, optimizing for search has taken on a new look.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

The Lead Agency

APRIL 2, 2024

Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In this article, our focus is on on-page SEO: creating blog content that uses search engine optimisation techniques to rank highly and appeal to prospective customers.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118