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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

In 2024, designing websites with a mobile-first approach is crucial, as a significant portion of internet users prefer accessing websites on mobile devices. The relationship between UX and SEO is more intertwined than ever, with user experience directly influencing search engine rankings and overall website effectiveness.

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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

Marketing Insider Group

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. AI and Content Creation We also discussed the limitations of AI for content creation , particularly in its ability to verify facts and access live internet databases. So I own it.

Insiders

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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Start with keyword research. Yes, better.

SERP 246
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The 1-2-3 Guide to SEO Competitor Analysis

Marketing Insider Group

Securing a top spot on Google’s search results is like striking gold. With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. of all website traffic.

Analysis 255
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Five Reasons Not to Trust AI to Write Your Content

Trade Press Services Newsletter

Because algorithms work by analyzing pre-existing content already available on the internet, the models can produce inaccurate or outdated content. Search engines don’t favor AI-generated content. AI-generated content often produces content that mimics existing materials on the internet.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

It is advertising for the modern internet. Programmatic Display Advertising: Google Display Network (GDN) Image Source: Disruptive Advertising Google Display Network offers a comprehensive solution for programmatic display advertising, reaching a broad audience across the internet. Why YouTube Ads?

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AI and SGE are a long-overdue wakeup call for B2B SEO

Velocity Partners

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. AI — ChatGPT, Google SGE, all of it — is going to crack the internet wide open and scramble everyone’s SEO investments.

SEO 86