Content Marketing Institute

MARCH 2, 2018

A Wikipedia entry offers two slightly different definitions in its first two sentences. This entry includes a Ben Gerson quote to clarify: “…Internet users have evolved an ethos of free content in the Internet.”. In a recent article on SpinSucks, Public Relations vs. Marketing: Is This Still a Thing?

Content 110

Content PR Wikipedia Click Rate 110

Biznology

JULY 28, 2010

Image via Wikipedia. I like to say that Internet marketing is more about marketing than about the Internet, but every once in a while, the Internet gets in our way. We started wondering if the sites on the Internet were hacked. I suspected the router, but after re-installing the firmware, it was still there.

Spyware 80

Spyware Public Relations Wikipedia Internet Marketing 80

Biznology

APRIL 20, 2011

Image via Wikipedia. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. I'm starting to hear more an more people despair of being able to determine return on investment for social media.

Social Media 80

Social Media ROI Media Wikipedia 80

Biznology

SEPTEMBER 11, 2013

Photo credit: Wikipedia. When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage. Biting your tongue.

Media 80

Media PR Public Relations Press 80

Biznology

JULY 22, 2010

Image via Wikipedia. Tags: Internet Marketing Public Relations onlinereviews reputation reputationmanagement sales. I recently got a question from a company with a problem. For years, the company has been successful, despite customer complaints, but now they are running into a snag.

Public Relations 80

Public Relations Wikipedia Opinions Comparison 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia.   We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.     Without a doubt, I am on the Internet or some social networking site daily.”. . 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

APRIL 9, 2012

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications?

PR 80

PR Tips Public Relations Work Management 80

Biznology

JANUARY 17, 2012

Image via Wikipedia. The Internet has become more like an Oscar after-party than it is like the airport Ramada. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

The ROI Guy

FEBRUARY 10, 2015

Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Biznology

MAY 24, 2011

Image via Wikipedia. Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online.

Social Media 80

Social Media Media Wikipedia Webinar Metrics 80

Biznology

JULY 19, 2011

Image via Wikipedia. We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. by Chris Abraham. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old.

Effectiveness 80

Effectiveness Wikipedia Advertising Agencies Paid Search Agency 80

Biznology

OCTOBER 4, 2011

Image via Wikipedia. The Internet is such a gift. I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

MAY 11, 2011

Image via Wikipedia. by Chris Abraham. Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level.

Wikipedia 80

Wikipedia PR Advertisements Advertising 80

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. We all know how much “lifting&# goes on in the Internet. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Biznology

FEBRUARY 21, 2012

Image via Wikipedia. As it turned out, his lovely wife Julie Cohen was the reason why Paul reached out to me and to dozens of other gun buffs and communities all over the Internet throughout the course of his book promotion campaign.

Wikipedia 80

Wikipedia Communities Internet Marketing Fulfillment 80

Biznology

SEPTEMBER 13, 2011

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison does, and lots of other companies try to do it, too.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

JANUARY 31, 2012

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

JULY 5, 2012

Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. What a treasure trove! And on the face of it, a real boon, because you only pay when your prospect takes the action you’re looking for—the click, the download, the purchase, whatever.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

SEPTEMBER 20, 2011

Image via Wikipedia. Tweet This Post. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

WebMarketCentral

APRIL 15, 2008

In fact, social networking serves as a great equalizer for small businesses, as anyone with an Internet connection can now launch a successful, global marketing campaign. Wikipedia – It is a boon to your small business to be mentioned on Wikipedia. Wetpaint – Wikipedia isn't the only wiki on the map.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Biznology

SEPTEMBER 27, 2011

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at Abraham Harrison have been doing it successfully for almost five years now, so we think we know a thing or two about it.

Blogger 80

Blogger Outreach Wikipedia PR 80

Biznology

MARCH 6, 2012

Image via Wikipedia. We’ve all had it. Writer’s block. You need to write something and there’s nothing there. Nothing seems like the right approach. Why does it happen?

Social Media 80

Social Media Media Lock-In Work Management 80

Biznology

FEBRUARY 24, 2015

On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. Can you blame the Internet ? There’s a natural stigma associated with being in PR, marketing, publicity, and advertising. You need to be explicit. And, you need to do your best.

Wikipedia 80

Wikipedia PR Internet Marketing Ideal Customer Profiles 80

WebMarketCentral

JULY 9, 2007

In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. Wikipedia also provides a pretty good definition.

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to build awareness of and credibility for (a) message without relying solely on mainstream publications."

PR 20

PR Web 2.0 Best Practices Blogger 20

Convince & Convert

AUGUST 10, 2010

Netslangcafe The attention era is supposed to be the main evolution of the Information Era ( according to wikipedia ). Right now, everyone is just measuring what *can* be measured – and it turns out, that's easy to do when you have data in a decent format floating around the internet. This article hits it right in the spot.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Biznology

APRIL 18, 2013

Photo credit: Wikipedia. Newsmakers are seeking to fill the news void by delivering it directly to the public arena, bypassing the media, the Pew study said. A 2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 Talk about disruptive.

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Biznology

DECEMBER 13, 2013

Nelson Mandela(Photo credit: Wikipedia). In the case of Nelson Mandela, this was not simply a matter of rebranding or changing his message to meet the changing tide of public relations. Internet Marketing Slider authenticity Bank of America brand image Nelson Mandela Robin Chase'

Wikipedia 80

Wikipedia Viral Marketing Public Relations Internet Marketing 80

Webbiquity

NOVEMBER 5, 2012

” It’s not unusual for university websites, government agency sites, and reference sites like Wikipedia to “compete” with a company in search. • Monitor search results to spot new opportunities. ” • Content isn’t just the job of marketing and PR.

Optimization 100

Optimization Curation PR Public Relations 100

Biznology

NOVEMBER 8, 2013

Photo credit: Wikipedia. Blogging Content Marketing Internet Marketing Public Relations Search Marketing Slider Social Business Social Media Marketing Facebook Google linkedin social media' I’m sure we’ll find more to add to these lists as time goes on.

Public Relations 80

Public Relations Press Wikipedia Content 80

Biznology

JUNE 26, 2012

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

Blogger 80

Blogger Outreach PR Media 80

Biznology

MAY 22, 2012

Photo credit: Wikipedia. It is less about the inhuman technology than it is about the culture of the Internet and how to best discover, connect, and relate to online tribes where they live and how they want to be engaged. So, that’s good.

Social Media 80

Social Media Media Wikipedia Facebook 80

Biznology

OCTOBER 25, 2011

Image via Wikipedia. Could you reward your donors in a more public way? The Internet allows much smaller donors to be actively appreciated for their micro-donations. The Internet allows all of these things to be easily and readily tested. None of this was even remotely possible before the efficiencies of the Internet.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

The Effective Marketer

AUGUST 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

Biznology

OCTOBER 18, 2011

Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Biznology

FEBRUARY 28, 2012

Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80