Social Media U: Take a Class in Social Media - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Lesson # 1 Personal Branding. Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media. This is a concept that is a direct result of the internet age we live in today. Among other things, personal branding involves an understanding that you have a public image (whether you want to or not).