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Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

Adobe Experience Cloud Blog

Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? Jim cites an example from Skype, whose goal was to show the human impact of people connecting through their technology. Jim Stengel: Personalization is a big one. And a lot of startups.

CMO 48
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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

And even if your website needs to stay “all business,&# Facebook is where you can give a face and personality to the company. All of these ideas will help your fans make a stronger and more personal connection with your company. link] Why Facebook Must Get Serious About Privacy | Live Smart & Play Hard [.]

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Lesson # 1 Personal Branding. Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media. This is a concept that is a direct result of the internet age we live in today. And they mean it, too, saying "At TCBN we respect your privacy.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. We're a small B2B software startup and we focus on testing out new campaigns/tools and are constantly reviewing the metrics to determine what's working. Adriana Dunn This article is an great resource.