Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
Adobe Experience Cloud Blog
JANUARY 20, 2015
Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? Jim cites an example from Skype, whose goal was to show the human impact of people connecting through their technology. Jim Stengel: Personalization is a big one. And a lot of startups.
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