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Mobile-first marketing strategies for modern consumers

SmartBrief - Marketing

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? This emphasizes the importance of adopting mobile-first marketing strategies. It’s 58.67%, to be exact, Statista reports.

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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

In 2024, designing websites with a mobile-first approach is crucial, as a significant portion of internet users prefer accessing websites on mobile devices. Internet speeds went from ‘make-a-coffee-while-you-wait’ slow to ‘blink-and-you-might-miss-it’ fast. That’s a number you can’t ignore.

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Why the Best Days of Content Marketing Are Still Ahead of Us

Marketing Insider Group

It’s not only the global pandemic that has made people turn to the Internet for news and entertainment. With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. Done right, content marketing delivers those kinds of experiences.

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How to Build a Modern Conversational Growth Strategy

Marketing Insider Group

Marketing and sales are evolving, and Conversational Marketing is taking center stage. B2B marketers have traditionally relied on email marketing and social media to reach their audiences effectively and efficiently. This is Conversational Marketing in the act. Real-Time Support: Is It Sustainable? Standardize.

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3 marketing lessons learned from home improvement bloggers

Biznology

To help you out, the rest of this post will briefly tackle three of the things that you can do to execute a better marketing strategy based on what you can often see being suggested by home improvement bloggers and businesses themselves. With this, you should harness online marketing tactics that will help you to market your services.

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5 Things You Need to Master Emotional Intelligence in Marketing

Optinmonster

Want to know how to apply emotional intelligence in your marketing? If you look up ‘emotional intelligence in marketing,’ online, you’ll come across countless articles that talk about the amazing power that emotional intelligence (EQ) has on marketing success. They are honest about their marketing motives.

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Why Invest in Case Studies: What They Are and Why They Matter

Optinmonster

This wisdom also applies to sales conversations and marketing. As a result, you can rest assured your case studies are going to resonate with your target market. However, as social media and the internet have evolved, customers have been given access to additional resources and information. Because everyone loves stories.