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Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction


How can businesses keep up with their customers and better use Twitter as a platform for customer satisfaction? Be online when customers are. Remember, nothing is ever truly deleted from the Internet. Dave Landry is an online business journalist, personal finance manager, and debt relief counselor in Southern California. Image Courtesy of Youssef Rahoui on

A story of Internet haters, trolls and malcontents

grow - Practical Marketing Solutions

It was time for us to reflect on the great two-edged sword we all face on the Internet: the historically important opportunity to publish and be heard, and the vulnerability we face to be skewered without compassion … or facts. Overall, the Internet is a good place. In this discussion, we cover … Guidelines for responding or not responding to Internet haters.

Knowledge management in the age of social media


The messenger apps are increasingly used for engaging in direct online communication. This is also one of the reasons why social media marketing became huge and the demand for an internet marketing director, digital strategist, content marketing manager, online community manager, social media strategist, online marketing specialist, and social media manager grew.

Turn online prospects into customers in 5 steps


Getting people to visit your business online is a step in the right direction when it comes to digital marketing. Whether you are getting the thumbs up on Facebook or seeing a spike in your business page traffic , garnering attention online can definitely make you feel more confident in your products and services. How do you convert your online visitors to buyers?

B2B Video Marketing Done Right

KoMarketing Associates

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing? It diversifies the content marketing mix. Event Marketing.

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I’m an influencer, pay me more!


Lucky for me, a major focus of our time together was influencer marketing. Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Why Influencer Marketing Is Faltering and How PR Can Save It. Kindness opens many doors online. Micro-level marketing is a big deal.

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

B2B Marketing Insider

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? And how does a leader take accountability for employee satisfaction?

5 Online Marketing Goals that Make (Dollars and) Sense


Many marketers enter the new year eager to make a difference only to do what they’ve always done—and only to see the same results they always saw. Happily, you’re not one of those marketers. Unfortunately, too many objectives in marketing miss the mark when it comes to connecting with business results or inspiring action. Why is that? Drive more transactions?

What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

B2B marketers face a similar challenge. According to DCCI Internet Data Center, 92.8 percent of Chinese Internet users use social networks as of Dec. In China, social media is divided into six categories: instant messaging, multimedia sharing, online forums, microblogging, social networking, and business networking. B2B Marketing Takeaway. B2B Marketing Takeaway.

10 B2B Marketing Lessons from Walt Disney World and Universal Studios


Five days, the GDP of a small country, and one sun-burnt family later, we returned with happy memories, several gigabytes of photos and video…and the following 10 lessons learned about B2B marketing from two enormously popular theme parks. Similarly, in the B2B marketing world, technology companies can get away with displaying attitude, an edge, even being a bit playful. 32.17.

3 Digital Marketing Lessons from


As this past holiday season demonstrated, US consumers are heading online to do their shopping in droves. holiday shopping was done via the Internet this year. Numbers from the National Retail Federation confirm this trend, showing that between November 1 and December 7, shoppers had already spent nearly $30 billion online, up 13% from the same time period in 2011.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. Brand Credibility.

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The #1 Way to Improve Customer Loyalty and Satisfaction

B2B Marketing Insider

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? And how does a leader take accountability for employee satisfaction?

Is social media all the market research you need?


In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. One certainly needs to understand the basics of marketing to be successful in digital marketing. But, I would like to take this argument even further, understanding marketing is necessary but not sufficient.

You’re doing a terrible job with search and social


Before you start going through the five stages of grief (denial, anger, bargaining, depression, acceptance), please learn a little bit more about what you’re doing wrong with your search engine marketing strategy before Google thwacks you on the nose. The named owner of the company is a lawyer but is passionate about Search Engine Marketing. You’ve a Chequered Past.

How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages


As modern marketers, we’re all familiar with the lead generation funnel. You know, the one that hasn’t changed since the 90s, the one that shows up in every general marketing deck, created in Microsoft Paint with some sort of awful gradient. These leads often enter your funnel by searching for terms on the internet that relate to your product or service. Blogs. eBooks.

Five marketing and business lessons from Japan

grow - Practical Marketing Solutions

If you think you are focused on customer satisfaction, visit Japan for a week and you will be truly humbled. I met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. Soon, social influence marketing will become a mainstream competency. Bowing deeply. “No.

10 Top Trends Driving The Future Of Marketing

It's All About Revenue

Editor's Note: Today's post comes courtesy of Daniel Newman , President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign? Mobile is going to become the center of marketing. Content Marketin

Marketing, Death and Taxes

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but lately it is becoming harder and harder to escape.

The New Marketing Accountability

B2B Marketing Insider

You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing. Then ran marketing for 2 firms. All rights reserved

The Silent Marketing Roadblock – Choice


As marketers, we present our customers with many choices. In 2000, psychologists Sheena Iyengar and Mark Lepper published an interesting study for marketers. They tested the power of choice when presenting jam at an upscale food market. As marketers, we might think “This is great!” Marketing and Decision Fatigue. And, in the case of marketing, each new decision not only tires out prospects’ brains, but it also subtracts from their feeling of well-being. Choice has a direct link to a customer’s perceived satisfaction. But why? What could go wrong?)

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere. Oh yeah.

1:1 Communication - The Next Big Evolution In Marketing

It's All About Revenue

Editor’s Note: Today’s Post comes courtesy of Daniel Newman, co-founder of V3 Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. In fact, the next big evolution in marketing is going to feel like a move backwards, if I may say so, from tech-first to people-first. But why?

The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Download our free guide here to learn about the fundamentals of inbound marketing.

How To Focus On Your Marketing Plan

B2B Marketing Insider

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. As marketers, we need to read the market and always be ready to adjust. Hogwash!

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60 Marketing Acronyms Every Industry Pro Should Know


I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. Internet hosting that provides computer-based services to customers over a network. See SaaS.).

How Marketing Can Impact Revenue Through Big Data And Social Selling

B2B Marketing Insider

Marketing has been under-appreciated for years, but times are changing. In today’s business climate, marketing holds the keys to success or failure for sales. They rely much more on the wealth of information available to them on the Internet and through their colleagues and other users. That’s where marketing can bridge the gap for sales. According to the Sales 2.0

Media 101

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

For the self-employed, blogging is a means to attract new business and new clients to their business, whereas “hobbyists&# are simply looking for “personal satisfaction.&# Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Who Blogs?

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide


So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? These differences can and should provide valuable lessons for B2B marketers.

Customer Centric Selling: The #1 B2B Sales and Marketing Trend in 2017


Customer centricity started in the 60s with direct marketing. Since then, the omnipresence of the Internet has increased opportunities for companies and customers to interact. Online reviews, LinkedIn discussions and tweets are all at their fingertips. Markets change. “The purpose of any business is to create and keep a customer”— Theodore Levitt. Translation?

How to Calculate Social Marketing ROI

Paul Gillin

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. Customer satisfaction.

Social Media and the Case for Marketing Optimism

B2B Marketing Insider

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. And direct marketers are feeling compelled to jump into the fray. Apparently not.

Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! What we do online is changing. But what does this mean for the B2B Marketer? Bigger than Lindsay Lohan.

The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders

Modern B2B Marketing

Author: Yoav Vilner In this fast-paced digital age, reaching out to the desires and needs of consumers is more important than ever, particularly when your business is online and easily accessible. Companies that get online customers on their side see soaring profits, while the others get crushed under a seething mass of keyboard-smashing, multi-exclamation-point-wielding rage.

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Take the test. Do you have a social media addiction?

grow - Practical Marketing Solutions

By Kerry Gorgone, {grow} Contributing Columnist “I can unplug anytime I want,” you think, closing your laptop with a sense of satisfaction. The dopamine high people get from virtual interactions ( including texting, emailing, and tweeting ) can lead them to spend more and more time online. Whether it’s in the DSM or not, Internet and social media addiction impact millions of people.

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4 tips for generating more return business in any industry


If your small business marketing strategy doesn’t include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current clients are a major source for revenue. This is why the most brilliant marketers focus their efforts on customer satisfaction strategies. Hopefully, they’re fully satisfied with the purchase.

How Software Usage Intelligence Drives Revenue and Leads

CMO Essentials

“It’s not marketing if it’s not measured.”. While many on the outside may view marketing as more of an art than a science, most marketing executives know the value of measurement and data-driven decision making. For many years now, marketers have relied on web analytics to track the performance of their efforts and guide future programs. Since 2010, V.i.