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Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

Sazbean

How can businesses keep up with their customers and better use Twitter as a platform for customer satisfaction? Be online when customers are. Remember, nothing is ever truly deleted from the Internet. Dave Landry is an online business journalist, personal finance manager, and debt relief counselor in Southern California. Image Courtesy of Youssef Rahoui on Flickr.com.

A story of Internet haters, trolls and malcontents

grow - Practical Marketing Solutions

It was time for us to reflect on the great two-edged sword we all face on the Internet: the historically important opportunity to publish and be heard, and the vulnerability we face to be skewered without compassion … or facts. Overall, the Internet is a good place. In this discussion, we cover … Guidelines for responding or not responding to Internet haters.

Turn online prospects into customers in 5 steps

Biznology

Getting people to visit your business online is a step in the right direction when it comes to digital marketing. Whether you are getting the thumbs up on Facebook or seeing a spike in your business page traffic , garnering attention online can definitely make you feel more confident in your products and services. How do you convert your online visitors to buyers?

I’m an influencer, pay me more!

Biznology

Lucky for me, a major focus of our time together was influencer marketing. Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Why Influencer Marketing Is Faltering and How PR Can Save It. Kindness opens many doors online. Micro-level marketing is a big deal.

B2B Video Marketing Done Right

KoMarketing Associates

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing? It diversifies the content marketing mix. Event Marketing.

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5 Online Marketing Goals that Make (Dollars and) Sense

Biznology

Many marketers enter the new year eager to make a difference only to do what they’ve always done—and only to see the same results they always saw. Happily, you’re not one of those marketers. What Unfortunately, too many objectives in marketing miss the mark when it comes to connecting with business results or inspiring action. Why is that? Drive more transactions?

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

B2B Marketing Insider

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty?  By cultivating satisfied and engaged employees.  James L.

10 B2B Marketing Lessons from Walt Disney World and Universal Studios

Webbiquity

Five days, the GDP of a small country, and one sun-burnt family later, we returned with happy memories, several gigabytes of photos and video…and the following 10 lessons learned about B2B marketing from two enormously popular theme parks. Similarly, in the B2B marketing world, technology companies can get away with displaying attitude, an edge, even being a bit playful. 32.17.

Price 88

How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages

Act-On

As modern marketers, we’re all familiar with the lead generation funnel. You know, the one that hasn’t changed since the 90s, the one  that shows up in every general marketing deck, created in Microsoft Paint with some sort of awful gradient. These leads often enter your funnel by searching for terms on the internet that relate to your product or service. Blogs. eBooks.

Is social media all the market research you need?

Biznology

In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert.  I could not agree more. Market research rocks! The cost of entry is minimal and digital marketers have gotten good at using sophisticated tactics to reach their targets.  Insights can come from online tools and communities. 

3 Digital Marketing Lessons from Amazon.com

Synecore

As this past holiday season demonstrated, US consumers are heading online to do their shopping in droves. holiday shopping was done via the Internet this year. Numbers from the National Retail Federation confirm this trend, showing that between November 1 and December 7, shoppers had already spent nearly $30 billion online, up 13% from the same time period in 2011.

You’re doing a terrible job with search and social

Biznology

Before you start going through the five stages of grief (denial, anger, bargaining, depression, acceptance), please learn a little bit more about what you’re doing wrong with your search engine marketing strategy before Google thwacks you on the nose. The named owner of the company is a lawyer but is passionate about Search Engine Marketing. You’ve a Chequered Past.

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The #1 Way to Improve Customer Loyalty and Satisfaction

B2B Marketing Insider

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty?  By cultivating satisfied and engaged employees.  James L.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. Brand Credibility.

Work 89

10 Top Trends Driving The Future Of Marketing

It's All About Revenue

Editor's Note: Today's post comes courtesy of Daniel Newman , President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign? Mobile is going to become the center of marketing. Content Marketin

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Five marketing and business lessons from Japan

grow - Practical Marketing Solutions

If you think you are focused on customer satisfaction, visit Japan for a week and you will be truly humbled. No, the world is not all Facebook-crazy. I met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. Related Stories Influence marketing: What’s next?

1:1 Communication - The Next Big Evolution In Marketing

It's All About Revenue

Editor’s Note: Today’s Post comes courtesy of Daniel Newman, co-founder of V3 Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. In fact, the next big evolution in marketing is going to feel like a move backwards, if I may say so, from tech-first to people-first. But why?

Marketing, Death and Taxes

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but  lately it is becoming harder and harder to escape.

The New Marketing Accountability

B2B Marketing Insider

You can review both  How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity  for more detail on the emerging need for marketing to drive real sales and to quantify efforts. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing. Then ran marketing for 2 firms. All rights reserved

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere. Oh yeah.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Download our free guide here to learn about the fundamentals of inbound marketing.

Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! What we do online is changing. But what does this mean for the B2B Marketer? Bigger than Lindsay Lohan.

4 tips for generating more return business in any industry

Biznology

If your small business marketing strategy doesn’t include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current clients are a major source for revenue. This is why the most brilliant marketers focus their efforts on customer satisfaction strategies. Hopefully, they’re fully satisfied with the purchase.

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity

There is an old adage that says “those who do not learn from history are doomed to repeat it.” So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? These differences can and should provide valuable lessons for B2B marketers. Historical Lessons.

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Customer Service Kings: 3 Strategies All Businesses Can Employ

Sazbean

But the nation’s largest Internet and cable provider could be in for a rude awakening when third quarter earnings are released due to a bad summer of customer service. Every company can learn a few things from these perennial leaders in customer satisfaction. 2013 report by MIT found that 80 percent of customers check prices online before purchasing in store.

How to Calculate Social Marketing ROI

Paul Gillin

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. In fact, many of the most successful marketers aren’t that concerned with ROI at all. Customer satisfaction. Market influence.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. Internet hosting that provides computer-based services to customers over a network. See SaaS.).

How Marketing Can Impact Revenue Through Big Data And Social Selling

B2B Marketing Insider

Marketing has been under-appreciated for years, but times are changing. In today’s business climate, marketing holds the keys to success or failure for sales. They rely much more on the wealth of information available to them on the Internet and through their colleagues and other users. That’s where marketing can bridge the gap for sales. According to the Sales 2.0

How To Focus On Your Marketing Plan

B2B Marketing Insider

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. As marketers, we need to read the market and always be ready to adjust. Hogwash! You

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The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders

Modern B2B Marketing

Author: Yoav Vilner In this fast-paced digital age, reaching out to the desires and needs of consumers is more important than ever, particularly when your business is online and easily accessible. Companies that get online customers on their side see soaring profits, while the others get crushed under a seething mass of keyboard-smashing, multi-exclamation-point-wielding rage.

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

For the self-employed, blogging is a means to attract new business and new clients to their business, whereas “hobbyists&# are simply looking for “personal satisfaction.&# Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Who Blogs?

Take the test. Do you have a social media addiction?

grow - Practical Marketing Solutions

By Kerry Gorgone, {grow} Contributing Columnist “I can unplug anytime I want,” you think, closing your laptop with a sense of satisfaction. The dopamine high people get from virtual interactions ( including texting, emailing, and tweeting ) can lead them to spend more and more time online. Whether it’s in the DSM or not, Internet and social media addiction impact millions of people.

Test 108

Why “experiential marketing” offers new opportunities

Biznology

The world of marketing is constantly changing, especially with new definitions and approaches.  The latest is “experiential marketing”, which is basically about interacting with your customer.  In light of the pervasive suspicion of traditional advertising (e.g. Digital Marketing. While traditional marketing may have advantages (e.g. (Photo credit: DaveHarkins).

How Software Usage Intelligence Drives Revenue and Leads

CMO Essentials

“It’s not marketing if it’s not measured.”. While many on the outside may view marketing as more of an art than a science, most marketing executives know the value of measurement and data-driven decision making. For many years now, marketers have relied on web analytics to track the performance of their efforts and guide future programs. Since 2010, V.i.