Biznology

JUNE 10, 2013

There is an Internet star or celebrity for just about any topic of interest, and digital media marketing has been the secret to their success. The article coincided with some research I was doing on a variety of topics: eating a more healthy diet, developing a new business model, keeping up on digital marketing trends.

Internet Marketing 80

Internet Marketing Advertising Mediums Work Management Social Media 80

Biznology

JANUARY 4, 2013

I have been hearing from a lot of people on my post from Wednesday on new ways to train your team in digital marketing. I’ve gotten great feedback, but there was one comment that struck a nerve, when someone asked if anything about marketing and sales is the same as it was back before the InterWebs. Marketing is still marketing.

Internet Marketing 80

Internet Marketing Training Keywords Social Media 80

Biznology

JUNE 2, 2015

They say that the Internet is endless, that there is more content online than anyone can ever consume. You’re doing inbound marketing for a reason so stop cutting off your pretty little nose to spite that gorgeous mug if yours, your beautiful online brand. Never leave your visitor hanging. Why, then, are there so many dead ends?

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Biznology

JUNE 14, 2011

So is Internet marketing. So if there are no rules for what is success, how can you reduce your stress over how you are doing in digital marketing? I don't know about you, but thinking about that poor woman and her family and friends puts my petty troubles in perspective. It's all relative, isn't it?

Internet Marketing 80

Internet Marketing Planning Training Rules 80

Biznology

FEBRUARY 24, 2011

This is also not about a meat grinder, although many who have taken the plunge into the Internet marketing world have been put through the grinder in more ways than one (present company included). You can probably come up with a few funny images or comments and you are more than welcome to share them in the comments section.

Internet Marketing 80

Internet Marketing Wikipedia Paid Search Agency Marketing 80

Biznology

JUNE 22, 2011

You probably know Frank Reed from his work as editor of Marketing Pilgrim and from his weekly Frank Friday posts on this blog. But did you know that he also runs LocalBasix , which is a marketing company that specializes in local search. Image by warrantedarrest via Flickr.

Internet Marketing 80

Internet Marketing Google Paid Search Agency Search Marketing 80

Biznology

FEBRUARY 10, 2011

No wonder local Internet marketing is a mystery to many SMB's and even much larger businesses and organizations. Image by DavidErickson via Flickr. by Frank Reed.

Internet Marketing 80

Internet Marketing SMB Marketing Advertising Channels 80

Biznology

JULY 24, 2013

There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. This is not the Internet of “egocasting,” where we could build online personas that falsified our personas into what we would have liked to have been, rather it is an Internet of who we really are.

Privacy 80

Privacy Internet Marketing Transparency Wikipedia 80

Biznology

APRIL 6, 2012

Don’t worry, though, because whatever seems like an accusation of the Internet and social media marketing “news” industry applies to me as well. I have been “reporting” on the Internet and social media marketing space for the better part of four years now. So what, you say? That’s fair.

Internet Marketing 80

Internet Marketing Aggregators Social Media Lead Scoring 80

Biznology

DECEMBER 9, 2011

Not the Internet and social media marketing industry, though. So how does this all impact us as Internet marketers? Imagine what might happen in your job if you truly committed yourself to the here and now of the Internet space instead of looking off into the future like the rest of these people?

Internet Marketing 80

Internet Marketing Facebook Mobile Marketing Paid Search Agency 80

Biznology

MAY 2, 2011

And you can put together business cases for Internet marketing projects, but there is another way, too. In fact, I actually started the IBM search marketing program without any business case at all. You might be able to follow my lead where you work, not just with search marketing, but with any kind of digital marketing.

Internet Marketing 80

Internet Marketing Business Search Marketing Marketing 80

Biznology

MARCH 24, 2011

The news is unusually slow at the moment as it pertains to the world of Internet marketing. We know that AT&T has purchased T-Mobile for $39 billion, but as marketers our concern is with Android vs. Apple platforms--the wireless carrier who provides the signal isn't that important. Image by twicepix via Flickr.

Internet Marketing 80

Internet Marketing Social Networks Mobile Marketing Google 80

Biznology

NOVEMBER 18, 2011

Part of what I do for a living is educate business people from the rank and file up through the C-level in organizations regarding Internet and social media monitoring. What I find fascinating is the resistance that many VPs, EVPs and C-level types put up with regard to them actually learning something about the Internet space.

Internet Marketing 80

Internet Marketing Work Management Comparison Paid Search Agency 80

Biznology

NOVEMBER 25, 2011

On the professional side there is a lot I am thankful for and much of that thankfulness comes from general things that we all as Internet industry denizens can share in being thankful for. Here goes my Internet industry “I am thankful for” list. I shudder at the thought. I have been burned as I suspect many others have.

Internet Marketing 80

Internet Marketing Wikipedia Google Network Marketing 80

Biznology

JULY 5, 2011

If you are a marketer, you can't ignore differentiation. Without some kind of differentiation, marketers don't have much to talk about. And talk they do, every kind of advertising is based on some kind of marketing message--most about differentiation. But how does the Internet changes the way marketers discuss differentiation?

Differentiation 80

Differentiation Internet Marketing Advertisements Advertising 80

Biznology

JUNE 10, 2010

Frank and I admitted to each other that neither of us is very good at self-promotion, being old enough to have been profoundly uncomfortable with our various pre-Internet forms of self-promotion. Last night I realized that this is exactly what we must do on the Internet. Helping is the new selling.

Promotion 80

Promotion Public Relations Internet Marketing Social Media 80

Biznology

OCTOBER 1, 2010

This week I had the privilege to be a panelist at the first Local Marketing Exposition (LMX), held in Virginia Beach, VA. The idea behind this first-time event was to provide expertise in all areas of marketing (both online and offline) into one place so SMBs and the local business community could learn. by Frank Reed.

Internet Marketing 80

Internet Marketing Work Management Paid Search Agency Marketing Management 80

Biznology

JULY 8, 2011

In a dimly lit church basement, Internet Marketers from around the area have gathered for their IMA (Internet Marketers Anonymous) meeting. Image via Wikipedia. by Frank Reed. It's an interesting crowd that is obviously not used to being around actual people very often.

Internet Marketing 80

Internet Marketing Wikipedia Marketing Small Business Marketing 80

Biznology

SEPTEMBER 9, 2011

Recently, the news has been filled with the latest comings and goings (and speculation around who’s next) among some of the Internet space’s heavyweights, starting with the A-list blogger Michael Arrington of TechCrunch. I have not seen any other people make this call other than, well, me over at Marketing Pilgrim. Well, do the math.

Class 80

Class Internet Marketing Blogger Press 80

Biznology

NOVEMBER 1, 2012

And unless you have seriously revisited it the last few years, the Internet has broken your B2B sales process. IBM had its own names for it, but the process closely resembles one that many B2B marketers use called BANT, which stands for Budget, Authority, Need, and Timeline. Use the Internet to create the need with content marketing.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

Biznology

NOVEMBER 4, 2011

I read a post this week from one of the Internet marketing industry’s big names, John Jantsch. Of course, he is writing for his audience, but his audience is mostly SMB’s who are trying to market their way out of this economic train wreck we are living through. Image via Wikipedia.

SMB 80

SMB Internet Marketing Wikipedia Case Studies 80

Biznology

JUNE 24, 2011

Since I hail from North Carolina, the home of NASCAR, I am taking liberties and simply applying the term to the Internet marketing industry. Have you ever heard the expression in business saying that things won't be able to change until we have "clean air"? It's an expression that comes from racing.

Internet Marketing 80

Internet Marketing Wikipedia Marketing Business 80

Biznology

MAY 11, 2012

If you try to keep up with the Internet and social media marketing industry throughout the week, you already know that there is too much information for people to ingest let alone digest (that is unless you don’t have a job or a family or hobbies or a life in general). Photo credit: Wikipedia. End of story.

Paid Search Agency 80

Paid Search Agency SMB Internet Marketing Wikipedia 80

Biznology

FEBRUARY 13, 2018

As I have written many times before, Being Pretty isn’t Enough for Social Media Marketing : I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. It’s not for the faint of heart.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

JULY 15, 2011

So how does this relate to Internet marketing, you ask? It's funny in some ways and sad in others. Ever heard someone say "All I heard was waa, waa, waa, waa, waa"? You can thank Charles Schultz for that part of the American lexicon. That's a fine question and one that shows you are paying attention.

Wikipedia 80

Wikipedia Internet Marketing Course Twitter 80

Biznology

FEBRUARY 8, 2013

Some are still around, others fell into obsolescence, but each one of them changed the way users perceived and used the Internet. Understanding the reasons why Internet success is not easily reproduced in a corporate environment is the fundamental first step to change that pattern. Why does that happen? Google quickly replaced Yahoo!

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Biznology

MARCH 28, 2014

Agile Marketing B2B Marketing Blogging Content Marketing Copywriting e-Commerce Internet Marketing Local Marketing Market Research Mobile Marketing Organic Search Paid Search Search Marketing Slider Advertising Business Evian'

Paid Content 80

Paid Content Planning Allocation Mobile Advertising 80

Biznology

JULY 1, 2011

With Google+, Google dropped a boulder into the still waters of the Internet and created some serious ripples this week. Image via CrunchBase. by Frank Reed. So you know, this is not a review of Google+. I am experimenting with it but have not done nearly enough with it to form a credible opinion.

Opinions 80

Opinions Google Social Networks Network Marketing 80

Biznology

MARCH 28, 2014

Agile Marketing B2B Marketing Blogging Content Marketing Copywriting e-Commerce Internet Marketing Local Marketing Market Research Mobile Marketing Organic Search Paid Search Search Marketing Slider Advertising Business Evian'

Paid Content 80

Paid Content Planning Allocation Mobile Advertising 80

Biznology

JANUARY 27, 2016

There is one thing for certain when it comes to the Internet of Things (IoT) for this coming year: the numbers of online products and consumer goods will be increasing. Internet of Things Categories. The Internet of Things crosses through different categories, not just tech devices and computers. According to Gartner Inc.’s

Gartner 40

Gartner Lock-In Internet Marketing Verticals 40

Biznology

JANUARY 28, 2011

That point, however, is being lost in today's rush to create the next greatest thing in the Internet space. It's simply because too many people are being left at the curb by the Internet industry. In fact, I would posit that except for the Internet elite (Zuckerberg, Jobs, Andreessen, VC's, those in the know for an IPO, etc.),

Internet Marketing 80

Internet Marketing SMB Paid Search Agency Verticals 80

Biznology

APRIL 25, 2017

Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! Now it’s up to you. Like this post? Sign up for our emails here.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

MAY 5, 2011

We represent two very different age groups on the Internet spectrum and the experience opened my eyes to a few things that I thought would be good for all of us to think about.

Generation 80

Generation Research Internet Marketing Social Media 80

Biznology

JUNE 25, 2018

I teach classes for the Rutgers Business School Executive Education, so I cross paths with savvy digital marketers on a constant basis. Well, I always thought that was a market opportunity, but it isn’t any more. Marketers deserve GDPR because of the way they have rapaciously used every sliver of data they could get their hands on.

Terms and Conditions 176

Terms and Conditions Privacy Opt-out Cross-Selling 176

Biznology

JANUARY 26, 2011

Unfortunately, the Internet has forever ended the technique of letting the storm blow over. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow. First, it was Google.

Public Relations 80

Public Relations PR Wikipedia Press 80

Biznology

MAY 1, 2018

No matter how evolved, enlightened, and space-age we feel we are in today’s modern Internet era, we possess the very same human nature we’ve always had. But in the context of social media and social media marketing, here’s how I break it down. Social Media Marketing/Social Media Promotion.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166