Remove internet long-tail
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Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Image via Wikipedia. The Internet has become more like an Oscar after-party than it is like the airport Ramada. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect.

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The Long Tail of Blogger Outreach

Biznology

Image via Wikipedia. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. The Internet is such a gift. I had breakfast with John Bell of Ogilvy a number of years ago.

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The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

In fact, social networking serves as a great equalizer for small businesses, as anyone with an Internet connection can now launch a successful, global marketing campaign. Not only it is easier to gain attention on StumbleUpon than many other bookmarking sites, the tail of traffic is much longer.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

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Blogger outreach is more PR than social media

Biznology

I have always called this long-tail blogger outreach (though I would love your help with choosing a new name for it) because it focuses on the B-Z-list bloggers, the online influencers who are often overlooked by most social media teams at digital agencies. Before long, hundreds of email replies stream in.

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