Biznology

JANUARY 17, 2012

Image via Wikipedia. The Internet has become more like an Oscar after-party than it is like the airport Ramada. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

WebMarketCentral

APRIL 15, 2008

In fact, social networking serves as a great equalizer for small businesses, as anyone with an Internet connection can now launch a successful, global marketing campaign. Not only it is easier to gain attention on StumbleUpon than many other bookmarking sites, the tail of traffic is much longer.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Biznology

JUNE 26, 2012

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

Blogger 80

Blogger Outreach PR Media 80

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Before long, hundreds of email replies stream in. Long-Tail Blogger Outreach Campaign Execution.

Blogger 80

Blogger Outreach Social Media PR 80