internet long-tail trade 
Biznology
OCTOBER 4, 2011
Image via Wikipedia. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. The Internet is such a gift. I had breakfast with John Bell of Ogilvy a number of years ago.
Biznology
APRIL 23, 2013
I have always called this long-tail blogger outreach (though I would love your help with choosing a new name for it) because it focuses on the B-Z-list bloggers, the online influencers who are often overlooked by most social media teams at digital agencies. Before long, hundreds of email replies stream in.
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