Biznology

JANUARY 17, 2012

Image via Wikipedia. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

OCTOBER 4, 2011

Image via Wikipedia. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. The Internet is such a gift. I had breakfast with John Bell of Ogilvy a number of years ago.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

JUNE 26, 2012

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

Blogger 80

Blogger Outreach PR Media 80