Paul Gillin

JANUARY 16, 2012

Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. Dachis Group will provide a “social business adoption quickstart workshop” and Group Business Software will provide services to make Lotus Notes applications Web- and mobile-accessible.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

JANUARY 13, 2012

My philosophy of building a Twitter following has always been to provide interesting content about the Internet, digital media and publishing, with occasional excursions into my beloved Red Sox and New England Patriots. When I publish something, others help me promote it. That’s the reward of a quality following. The Road to 10K.

Twitter 50

Twitter Ad Building Tips Tagging 50

Paul Gillin

SEPTEMBER 8, 2010

In the last five years, the supplier-customer relationship has begun to change fundamentally because of the Internet. As the Internet has created smarter car buyers, auto dealers have had to overhaul their businesses. That won’t be an advantage in the future however. Rules Have Changed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

DECEMBER 18, 2011

Video chatting is now a standard activity for most Internet users – in fact, earlier this year, Skype reported that their users log 300 million minutes of video calls daily. While I was familiar with several of these sites, I hadn’t heard of gems like Yap.tv, Wantful and Trippy. Definitely bookmarkable.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JANUARY 17, 2012

Internet-based tools have been embraced across the company to compensate for the loss of physical proximity. “We’re a century-old company founded on the principles of collaboration, but now we’re worldwide, said Jeff Berg (left), IT eBusiness Architecture and Development Manager.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

NOVEMBER 8, 2010

I’ll also put in a plug for ClickRepair , a tool written by a retired Australian IT manager ostensibly to restore old LP recordings. It’s bailed me out more than once when mysterious noises infected my podcast recordings. It has saved me the $40 license fee many times over. Tweetdeck for Twitter is one.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

JANUARY 6, 2011

Many return to achieve their potential after time and other technology advancements help them along (PCs, the Internet) and a precious few continue rocketing up the adoption curve without any slowdown whatsoever (smart phones).

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

MAY 27, 2010

Internet newsgroups, CompuServe, The Well and other early communities had membership in the hundreds of thousands a decade before anyone had heard of a web browser. They are both the oldest form of social media and also the newest. Those early outposts looked little like the Facebooks and LinkedIns of today, though.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

DECEMBER 16, 2010

In early 2004 Technorati counted about a million blogs on the Internet and Facebook was just getting off the ground. Much of this change will be brought about by a few elegantly simple tools: Ethernet, the Internet Protocol, hypertext, RSS, HTML and a handful of others.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

SEPTEMBER 6, 2011

Shirky (right) is the author of two influential books about online sociology and has been a thought leader on the Internet since the mid-90s. Andreessen (below left) invented the browser, cofounded Netscape and is one of the fathers of the modern Internet. Both are sought-after speakers and the subject of extensive Wikipedia articles.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

MAY 16, 2014

of Internet traffic from those three sources. NetFlix is responsible for about 30% of Web traffic. Bots are responsible for 61.5%. BitTorrent makes up 7% of total traffic. That’s 98.5% So who’s watching all that porn?'

Traffic 50

Traffic 50

Paul Gillin

JANUARY 16, 2012

Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. When the doctor later met that little girl he marveled, “My God, we did this over the Internet.” “I found out I was part of a community.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. After all, the Internet is the most measurable medium ever invented. You can also choose to monitor classic metrics that have nothing to do with the Internet. Metrics also vary by objective.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

NOVEMBER 28, 2011

CIOs also closed ranks against Internet-based e-mail and the Web itself in the early days of those technologies, citing fears that employees would use their new toy computers for games or would subvert the central control of the IT organization. These fears are legitimate, but we’ve heard them before.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

MARCH 24, 2011

The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results. A blog post and a writer were assigned in advance to ensure the creation of the content. What do these people think they are?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JUNE 9, 2010

Internet newsgroups, CompuServe, The Well and other early communities had membership in the hundreds of thousands a decade before anyone had heard of a Web browser. They are both the oldest form of social media and also the newest. Those early online outposts looked little like the Facebooks and LinkedIns of today, though.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

AUGUST 9, 2012

Now, thanks to the Internet, we know this is not true. I’ll be posting a few excerpts here during the next few months and would appreciate your comments. We’ve all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. Twitter is the enigma of social networks.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 4, 2012

The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists.

Social Media 50

Social Media Media Peer-to-peer PR 50