Chris Koch

AUGUST 16, 2011

The “voluntary policing” being done by the ad industry today online is at best an uneasy truce with an internet public not yet bothered enough, too lazy, or too uniformed to do anything about shutting off the cookie oven for good.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

APRIL 16, 2010

Tags: ITSMA Research Marketing Strategy Social Media B2B marketing Business Company Consulting Internet Marketing marketing Marketing and Advertising social media management Twitter.

Social Media 100

Social Media Work Management Marketing Management Social Marketing 100

Chris Koch

JUNE 9, 2014

If you’re an old fart like me, you remember a time when the internet was something being hatched by DARPA and there was no voice mail. There are five ways that technology (current technology, anyway) leads to work conflict. Institutionalizes the memo mindset. If bosses wanted to send a one-to-many communication, they used the memo.

Distribution 100

Distribution Training Opinions Trust Marketing 100

Chris Koch

MAY 19, 2014

Indeed, when he began uploading the videos to the internet (this was pre-YouTube days), they got tens of thousands of views. “They retained the information better when they watched the videos than they did when I taught in person,” he recalls. Viral How-Tos. Not that Pettis was a bad teacher.

Conference 100

Conference Education Viral Marketing Class 100

Chris Koch

NOVEMBER 11, 2011

And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Not that the defenses were much more than Maginot Lines to begin with.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

NOVEMBER 11, 2011

And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Not that the defenses were much more than Maginot Lines to begin with.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

MARCH 12, 2010

Tags: Customer Relationships Social Media Thought Leadership Apple Business Customer Intimacy Internet Marketing marketing Marketing and Advertising Michael Porter Operational Excellence Product Leadership Services social media management social media strategy Value Disciplines.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

DECEMBER 23, 2009

Since many of the monitoring tools are new, most are available as Software as a Service (SaaS) over the internet, which makes it easy for marketers to try them out. Yet this same newness means that few are integrated with the software that marketers already have, such as CRM.

Social Media 100

Social Media Tools Media RSS 100

Chris Koch

OCTOBER 16, 2009

Independent blogs can take advantage of new technology quickly and easily, because most independent platforms are built on standard internet technologies. Independent blogs can appear and disappear without reflecting badly on the blogger’s company. Technology flexibility. Offsite disadvantages: Building traffic takes longer.

B2B Thought Leadership 100

B2B Thought Leadership Blogger Thought Leadership Word of Mouth 100

Chris Koch

SEPTEMBER 17, 2010

Of course, then the internet happened and advertisers got tired of subtle. It may have taken quite a while before a reader started to associate a company advertising in a magazine with the subject matter covered in the magazine. But it happened. They demanded that readers click on their banner ads on publishers’ websites before they’d pay.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Chris Koch

NOVEMBER 24, 2009

For example, Cisco has an e-mail alias called “internet postings” where employees can get help. No matter how good your social media guidelines are, employees are going to have questions—especially those who are new to social media. The guidelines should include a place to go for advice. Ditch the legalese.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

JUNE 5, 2009

Customers and prospects are better informed than ever, thanks to the Internet and global connectivity. Going this route takes longer and costs more, but may be unavoidable if the crisis runs too deep. A brand in crisis can be rescued—even enhanced. Companies in crisis need to act quickly.

Paid Search Agency 100

Paid Search Agency Companies Work Management Ethics 100

Chris Koch

JANUARY 15, 2010

After consolidating their power for years through internet search, B2B buyers are beginning to emerge from behind their firewalls and show up in places where marketers can find them. But developing and disseminating content that builds relationships—think publishers and subscribers—takes different skills. Buyers become approachable.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

SEPTEMBER 18, 2009

the internet—and so linking different tools together or switching outright from one to another is simple and easy. People are fickle—especially young people—and all it takes is a shiny new technology or good branding to make an end run around the incumbent technology platform in social media.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

the internet—and so linking different tools together or switching outright from one to another is simple and easy. People are fickle—especially young people—and all it takes is a shiny new technology or good branding to make an end run around the incumbent technology platform in social media.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

JULY 22, 2011

Here’s the kind of pressure that social media puts on us: After not posting anything to my blog in nearly six weeks, I feel compelled to offer an explanation. Isn’t that sad? Hey, but that’s how it is. Social media are like a school of sharks; keep moving forward or sink lifelessly to the bottom.

Work Management 100

Work Management Marketing Management Social Media B2B Marketing 100

Chris Koch

JUNE 18, 2014

But a French company has deployed a sub-internet in San Francisco that would let simple sensors send data frequently and far distances without requiring much power and at a much lower cost. Anyone who’s had a first-generation GPS-equipped phone remembers how quickly these tiny chips sucked the life out of their phone hosts.

Organization 100

Organization Spyware Domain Opinions 100

Chris Koch

MAY 6, 2011

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys.

Social Media 100

Social Media Social Marketing Work Management Media 100

Chris Koch

APRIL 8, 2011

I was thrilled to run a social media workshop this week with a large B2B technology and services provider (and ITSMA member). The great thing about the experience was that this company is already doing social media. In other words, I didn’t have to spend any time defending the honor of social media and explaining why they should be doing it.

Social Media 100

Social Media Media Paid Search Agency PR 100

Chris Koch

FEBRUARY 18, 2011

Social media are growing up. The initial thrill of connecting to a bunch of peers that we’ve never met is giving way to the desire to get something useful out of those connections. Interesting research from Edelman shows that there has been a decline in trust in “people like myself” and “regular employees.”

Peer-to-peer 100

Peer-to-peer Thought Leadership Social Media Storytelling 100

Chris Koch

MAY 12, 2014

It will change your view of the internet, economics, and robotics forever. This is a big issue that MIT researchers Erik Brynjolfsson and Andrew McAfee tackle head on in their fascinating book The Second Machine Age. You should read it. Are you ready for a robot to replace you?

Startups 100

Startups Distribution Internet Marketing Education 100

Chris Koch

AUGUST 3, 2010

It’s okay to split an infinitive now and then, but the really obvious stuff—misspellings, misunderstood words, crappy punctuation, and internet shorthand (unless you are really short on space)—reflects poorly on the reputations of the communicators and their companies. What do you think? Tweet This Post.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

It’s okay to split an infinitive now and then, but the really obvious stuff—misspellings, misunderstood words, crappy punctuation, and internet shorthand (unless you are really short on space)—reflects poorly on the reputations of the communicators and their companies. Participants need to stop and assess the waters before plunging in.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

DECEMBER 28, 2010

People who sell your trade secrets on the internet will go to jail. Guess what companies, people wasted time at work long before Facebook came along. If the company is well managed, people who waste time will get fired. Stop wasting money on pointless, ineffective efforts to block this stuff and start finding ways to make these channels pay.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

MAY 5, 2014

Things Were Fine Until the Internet Came Along. Despite unleashing tens of thousands of copyright infringement lawsuits (copyright is a kind of more relaxed hippie cousin to patents) upon internet music and video pirates, the entertainment industry has failed to stop the practice. Turns out that’s not the case, at least not anymore.

Copyright 100

Copyright Distribution Youtube Internet Marketing 100