internet 
B2B Marketing Traction
MAY 8, 2013
Before the Internet, consumers would see an ad (the stimulus), go to the store and buy the product (first moment of truth) and use the product (second moment of truth). To me, this is ZMOT, just 20 + years ago, before the Internet. What is ZMOT? Recommendations from others is essentially what the ZMOT is.
B2B Marketing Traction
JULY 18, 2012
People want answers to their questions, and they are asking their questions on Internet search engines such as Google, Bing and Yahoo. Most Internet users skip paid ads and look at organic search results. Organic search results are based on keyword-rich content, in the form of blogs, articles, podcasts, etc.
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B2B Marketing Traction
MARCH 14, 2014
The Internet put an end to cold calling for more businesses. Let’s go back to sales 101, pre- OR post-Internet. There’s the sales man, who told me, “I’m not an expert in social media, but in six months I will be.” ” People don’t want to be called with pitches when they’re not buying.
B2B Marketing Traction
JANUARY 27, 2012
It’s critical that qualified prospects find your business on the Internet. If you own any of the ten reasons people don’t find you on the Internet, it might be time to update your website. If you’re not getting found, you’re losing leads and potential revenues. Your website uses outdated programming code.
B2B Marketing Traction
FEBRUARY 22, 2012
To be successful on social media platforms and on the Internet in general today means that you have to provide content about the value of your business and services. If business people on the Internet are attracted to what you say, you have a chance of engaging them in an online conversation. You bet it does.
B2B Marketing Traction
JUNE 9, 2011
Marketing has changed in the last ten or so years due to the disruptive innovation called the Internet. Because the Internet has changed the way people buy, marketers have to change the way they market. What has changed is buyer behavior. Buyers don’t want to be bothered by the interruption of ads or telemarketing calls.
B2B Marketing Traction
JANUARY 20, 2012
Online content is more important than ever in getting found on the Internet. Your legacy website may be holding you back from getting found on the Internet. If you’re not addressing or implementing them in the near future, you could get left behind by your buyers and your competition. Google loves that.
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