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How to Make Social Sell: From Thought Leader to Thought Provoker

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I learned how investment and property management firm, Jones Lang LaSalle is generating tangible leads on seven-figure commercial real estate deals using YouTube. They are putting interesting, valuable, addictive thoughts “out there” in ways that prompt customers to ask for more, more often. This is How They're Doing It.

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

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They too will get an email on it when it pertains to their product/service interest, which is about half of the list. In some instances, when guests are dynamic, she might create a YouTube video using pictures of the guest, art from the show, etc., Newsletter. George’s newsletter is posted to the database monthly. and the audio.

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Best of PowerViews: Are You Tenacious About Sales Follow Up?

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Each interview is available on our blog and YouTube channel. Look for some of these topics to be further explored by upcoming guests Jill Rowley of Oracle and Kyle Porter of SalesLoft. In the blogs each interview is broken down into smaller segments that allow you to watch brief clips around a specific topic. Today''s Featured Guests.

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4 Trends Shaping B2B Marketing in 2011

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As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. Follwer her on Twitter @marketingprofs.

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Is Anyone Leading Lead Management?

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It needs a leader to pull all of the competing interests and people together to work as a team. Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. It’s easy to say that the Director of Marketing manages this morass of competing interests. Website Management.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

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Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. The Magnification Power of Social Media Comes From Sharing.

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Why Engagement Will Not Generate Leads (and what to do about it)

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For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. ” Moran says engagement marketers with interest in driving sales have much to learn from the practice of direct response marketing.