Remove interests

The Point

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B2B Demand Generation Predictions for 2021

The Point

Statistics show that video content will account for 82% of total internet traffic by 2022 (Facebook and LinkedIn being the top two platforms for video marketing, now ahead of YouTube). ” – Tom, VP Business Development.

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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Here are 5 ways to expand your lead nurturing program beyond the inbox: • Telesales – often, inside sales plays only a reactive role in the lead nurturing process, responding when prospects engage with the nurture program or show other signs of interest. through ads on display, video, mobile and social networks.

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Animoto: Easy, Cost-Effective Video Content to Go

The Point

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Sure, in theory, anyone with a Webcam and a YouTube account can create and share video content, but is the lack of production quality worth the risk to your brand? Enter Animoto.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Leverage your Webinar investment by posting short excerpts or highlights to Youtube and including a URL on the final screen directing viewers to the complete version. Because it’s a prime measure of prospect interest (especially if that prospect drills down to view “detailed” pricing.).

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