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The Effective Marketer

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How Viral Marketing Can Kill You

The Effective Marketer

As Scott tells in his book, he was into motivational speaking and decided to put out a short video (this was in 2004, way before YouTube became the default video sharing site) in his website. Sure, today you have YouTube to host videos but make sure you have all pieces in place before you start the viral engine.

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How to Fail at Social Media

The Effective Marketer

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. The solution, it seems, is far more complicated. Why is it that one company fails miserable while the other gets it right?

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.

Planning 100
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Social Media's Next Victim?

The Effective Marketer

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps.

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The Enemy of Productivity

The Effective Marketer

The BBC reported that one third of office workers suffer from email stress, which I find interesting because email doesn’t really cause stress. If you are anything like the typical worker, you can probably list a few things you’ve accomplished such as: read emails responded to emails sent emails deleted emails See a trend here?

Product 100
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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Doing a Google search for “<report name> pdf” or “<report name> download” can yield interesting results. Youtube can be a good source of information to catch product demos and reviews.